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7 月 16 日，廣汽集團 3000 萬用戶感恩盛典喺廣汽傳祺工廠盛大揭幕。伴隨右軚版傳祺 M8PHEV 緩緩駛落生產線，廣汽正式達成累計整車產銷 3000 萬輛里程碑。呢場匯聚政府領導、行業專家、海内外車主同研發工匠嘅盛會，唔單止係廣汽 29 年發展嘅重要節點，更加係中國汽車產業高質量、全球化進階嘅鮮活註腳。
跨越 29 年跑出「廣汽速度」
1997 年廣汽喺行業質疑聲中起步，走出「小規模起步、滾動發展」特色路徑，交出亮眼成長答卷：由 0 到 1000 萬輛耗時 20 年，而第二個 2000 萬輛僅用 9 年完成，獨特嘅發展節奏被業內稱作「廣汽速度」。本次落線儀式打破單一車型落線慣例，全球多工廠實時連線，廣汽本田 P7、豐田铂智 7、埃安 N60、昊鉑 S600、啟境 GT7 五款新能源車型依次完成第 29999995 至 29999999 台整車落線，最終右軚傳祺 M8PHEV 作為第 3000 萬輛重磅登場，面向海外市場嘅產品選擇，直觀彰顯廣汽全球化佈局成果。
活動現場，廣汽集團董事長馮興亞將 3000 萬輛紀念車匙交付泰國車主東尼·賈，呢份跨越國界嘅交付，係全球 3000 萬用戶同品牌雙向奔赴嘅溫情縮影。數據印證市場認可：2026 上半年廣汽累計銷量 77.31 萬輛，按年增長 2.35%；自主品牌銷量 34.60 萬輛，增幅 35.69%；海外出口 12.15 萬輛，按年暴漲 132%，海外市場已然成為全新增長曲線。
以極致品質筑牢根基
「品質係廣汽永遠唔讓嘅底線」，馮興亞喺致辭中強調。29 年來廣汽融合本田 TQM、豐田精益管理模式，搭建覆蓋研發、試驗、智造、售後全鏈路品質體系，用嚴苛標準承接 3000 萬份用戶託付。
整車驗證層面，所有新車必須完成「兩冬一夏」完整週期測試，歷經吐魯番高溫、呼倫貝爾極寒、高海拔、沙塵鹽霧等「五高一山一塵」極限環境考核，累計等效測試里程超 1300 萬公里；全球領先整車風洞、國內首個低空綜合試驗場，全方位打磨能耗、靜謐同智能駕駛性能。製造端，埃安全球首座新能源燈塔工廠以 600 餘台工業機器人、AI 視覺檢測實現毫米級品控，數千個車身緊固點數據終身可追溯。
安全技術構建堅實屏障：星靈安全守護體系八大系統雙冗餘設計，累計規避 628 萬次潛在事故；彈匣電池裝車 150 萬輛，安全行駛超 1600 億公里無大規模安全隱患。行業首創「三擔責」服務承諾，針對三電自燃、電池衰減、智能泊車事故三大用戶痛點全額兜底，將品質保障延伸至用車全生命週期。依托過硬實力，廣汽先後斬獲中國質量獎提名，多款车型常年領跑細分保值率榜單。
全域服務打通出行全場景
依托「番禺行動」深度變革，廣汽完成從工程師思維向用戶思維嘅徹底迭代，將用戶需求放喺產品開發、服務升級嘅核心位置。常態化舉辦「用戶全開麥」線下溝通會，研發、產品負責人直面車主痛點，建立訴求閉環處理機制；同步搭建用戶共創體系，邀請車主參與車型規劃、測試迭代，令產品真正貼合大眾需求。
服務網絡持續下沉補位：截至 6 月全國認定 600 家縣域綜合服務中心，年內計劃擴容至 1000 家；能源端打造「9 縱 10 橫」全國補能網絡，覆蓋 213 座城市、自營充電樁超 2.7 萬根，核心城區直線一公里即可搵到充電站；線上 24 小時「超級管家」5 秒響應、2 小時辦結訴求，徹底解決用戶售後、補能、維保各類焦慮。
三重購車禮遇回饋千萬信賴
為感謝全球車主長久陪伴，7 月 16 日至 8 月 31 日，廣汽六大乘用車品牌同步啟動「3000 萬輛煥新感恩季」，三重重磅福利全覆蓋新購、置換、增購人群：
第一重新購狂歡，全系主力車型推出 5000 元至 5 萬唔等購車補貼，多款車型享 3 年 8 萬 0 息金融方案，燃油、混動、純電、增程全部覆蓋；
第二重置換加碼，廣汽老車主置換傳祺、昊鉑、啟境車型可疊加專屬親情補貼；
第三重增購專屬福利，家庭第二台車選購啟境 GT7 可享定制權益，降低全家出行升級門檻。
錨定 2030 全球百萬銷量新目標
3000 萬產銷里程碑，亦係廣汽全球化發展嘅全新起點。依托「OneGAC2.0」戰略，廣汽實現由產品出口到研產供銷服全價值鏈出海轉型，業務覆蓋亞太、中東、歐美五大板塊 110 個國家，建成 7 座海外工廠、746 家銷售網點。泰國市場 6 月銷量環比大漲 207%，歐洲本地化產銷體系穩步落地，多款全球車型適配 44 種語言、滿足歐七嚴苛標準。
面向遠方，廣汽定下 2030 全球化藍圖：業務拓展至 120 個國家，海外網點突破 2000 家，年海外銷量 100 萬輛。技術研發持續加碼，累計自主投入超 620 億元，專利申請超 2.49 萬件，星源動力、星靈 4.0 架構、華為聯合打造啟境智駕等核心技術持續落地，以自主創新支撐全球化征程。
堅守長期主義，令用戶永遠唔屈就
從合資起步到自主崛起，從國內深耕到全球佈局，廣汽歷經四次跨越式發展，3000 萬用戶數字背後，係千萬普通人同品牌共同成長嘅溫暖故事：七旬飛度車主自駕萬里、M8 車友奔赴災區救援、海外車主跨越山海選擇廣汽……無數真實用車瞬間，令冰冷產銷數字沉淀為有溫度嘅品牌資產。
站上新起點，廣汽表示將繼續堅守長期主義，以品質為根、以用戶為本、以創新為翼，持續打磨全域產品同服務，深耕國內市場、加速全球佈局，奔赴下一個 3000 萬嘅全新征程，為全球用戶提供更安心、智能、多元嘅出行解決方案。
In the Malaysian SUV market, many buyers often compare Perodua Aruz and Proton X70 when choosing a car. These two cars are quite similar in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Perodua Aruz in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
The OTR price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
From the price perspective, the starting price of Perodua Aruz is indeed RM 33,900 cheaper than Proton X70. If your budget is limited, Perodua's entry-level version can already meet daily needs. But note, the few thousand cheaper might involve trade-offs in features, depending on your specific needs.
Perodua Aruz uses FWD drivetrain.
Proton X70 uses FWD drivetrain.
Both cars have the same drivetrain, both are FWD, there won't be a big difference in daily driving experience.
Perodua Aruz warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Proton X70 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
The warranty conditions for both cars are the same, no need to worry about this aspect. Actual maintenance costs also depend on the brand's service network and parts prices. It is suggested to ask real car owners' experiences in car owner groups.
Perodua Aruz and Proton X70 are both popular choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and features, then choose the one with richer features. Finally, it is recommended to test drive both, personal experience is the most important.
In general, Perodua Aruz and Proton X70 are both very good car models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing research, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time on research will definitely not be wrong.
In Malaysia's SUV market, many buyers compare Perodua Ativa and Honda WR-V when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Ativa's OTR price in Malaysia is RM 62,500 - 73,400, with a total of 3 versions, including 1.0L Turbo X (RM 62,500), 1.0L Turbo H (RM 67,300), 1.0L Turbo AV (RM 73,400), etc.
Honda WR-V's OTR price in Malaysia is RM 89,900 - 107,900, with a total of 4 versions, including 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900), etc.
From a price perspective, Perodua Ativa's starting price is indeed RM 27,400 cheaper than Honda WR-V. If your budget is limited, Perodua's entry-level version is already enough to meet daily needs. But you should also note that the few thousand ringgit cheaper may involve trade-offs in features, it depends on your needs.
Perodua Ativa is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption 6.0 L/100km.
Honda WR-V is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain, so the driving feel is basically no different. Fuel consumption is also similar, so don't worry too much about this.
Perodua Ativa's safety rating is 5★ (ASEAN NCAP), active safety systems include ASA 3.0 + ACC + LDA + LKA + BSM + RCTA.
Honda WR-V's safety rating is 5★ (ASEAN NCAP), active safety system includes Honda SENSING.
Both cars have the same safety rating, safety features are quite comprehensive in this class. New cars nowadays have good safety, no need to worry too much about this.
Perodua Ativa body length 4400 mm, trunk 400 L.
Honda WR-V body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, interior space difference is not big. Cars in this class are fully sufficient for daily use.
Both Perodua Ativa and Honda WR-V are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both models, personal experience is the most important.
Overall, Perodua Ativa and Honda WR-V are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended that you do your research, compare quotes from multiple dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending some time on research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Mazda CX-30 嚟做比較。呢兩款車喺價位同定位上都好接近，今日我就由多個方面嚟做詳細嘅比較，幫你慳晒做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Mazda CX-30 喺馬來西亞嘅 OTR 售價係 RM 122,409 - 146,409，一共有 4 個版本，包括 2025 2.0L High+ Premium（RM 146,409）、2025 2.0L High+（RM 138,409）、2025 2.0L High（RM 130,409） 等。
從價錢嚟睇，Perodua Ativa 嘅起步價真係比 Mazda CX-30 平咗 RM 59,909。如果你預算唔多，Perodua 嘅入門版已經可以滿足日常需求。但要留意，平啲嘅幾千蚊，可能會喺配備上有取捨，具體要看你嘅需求。
Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Mazda CX-30 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Mazda CX-30 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Mazda CX-30 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 i-Activsense。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Perodua Ativa 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mazda CX-30 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要看品牌嘅服務網絡同零件價格，建議去車友群問下真實車主嘅經驗。
Perodua Ativa 同 Mazda CX-30 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要。
總嚟講，Perodua Ativa 同 Mazda CX-30 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲係要看你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再出去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Honda WR-V 嚟做比較。這兩款車喺價錢同定位上都好接近，今日我哋就從多個方面嚟做一個詳細嘅比較，幫你省下做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400）等。
Honda WR-V 喺馬來西亞嘅 OTR 售價係 RM 89,900 - 107,900，一共有 4 個版本，包括 2023 1.5L V（RM 99,900）、2023 1.5L E（RM 95,900）、2023 1.5L S（RM 89,900）等。
由價錢嚟睇，Perodua Ativa 嘅起價確實比 Honda WR-V 平咗 RM 27,400。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，便宜嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需求。
Perodua Ativa 嘅安全评分係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Honda WR-V 嘅安全评分係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING。
兩款車嘅安全评分一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
Perodua Ativa 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Honda WR-V 保養 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Perodua Ativa 同 Honda WR-V 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先最重要。
總體嚟講，Perodua Ativa 同 Honda WR-V 都係馬來西亞市場好好嘅車型。揀邊一輛，關鍵仲係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 現代 Palisade 同 寶馬 X5 來做比較。呢兩款車喺價位同定位上都幾接近，今日我就從多個方面做一個詳細嘅對比，幫你省下做功課嘅時間。
現代 Palisade 喺馬來西亞嘅 OTR 售價係 RM 368,838 - 399,838，一共有 4 個版本，包括 2023 3.8L 雙驅動 豪華 7 座位 汽油（RM 399,838）、2023 2.2T 四驅動 行政 7 座位 柴油（RM 389,838）、2023 3.8L 雙驅動 豪華 8 座位 汽油（RM 378,838） 等。
寶馬 X5 喺馬來西亞嘅 OTR 售價係 RM 470,800 - 470,800，一共有 3 個版本，包括 1.5L 標準（RM 86,300）、1.5L 行政（RM 95,300）、1.5L 高級（RM 103,300） 等。
從價錢嚟睇，現代 Palisade 嘅起步價確實比 寶馬 X5 便宜咗 RM 101,962。如果你預算有限，現代嘅入門版已經可以滿足日常需求。但都要留意，平嘅嗰幾千塊，可能在配備上會有取捨，具體要看你嘅需求。
現代 Palisade 搭載 2.0L 渦輪增壓，馬力 220 匹。官方油耗 9.5 公升/100 公里。
寶馬 X5 搭載 3.0L 渦輪增壓，馬力 350 匹。官方油耗 12.0 公升/100 公里。
動力方面，寶馬 X5 嘅 3.0L 渦輪增壓比 現代 Palisade 嘅 2.0L 渦輪增壓多咗 130 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
現代 Palisade 嘅安全評級係 TBD，主動安全系統包括 基本。
寶馬 X5 嘅安全評級係 5★ (東盟安全評鑑)，主動安全系統包括 自動駕駛輔助系統 (ACC, AEB, LKA, LDA, BSM, RCTA)。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 現代 Palisade 嘅 基本同 寶馬 X5 嘅 自動駕駛輔助系統 (ACC, AEB, LKA, LDA, BSM, RCTA) 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細對比一下兩者嘅功能列表。
現代 Palisade 車身長 4400 毫米，車廂 400 公升。
寶馬 X5 車身長 4400 毫米，車廂 400 公升。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
現代 Palisade 採用前驅動驅動方式。
寶馬 X5 採用 四驅動 驅動方式。
現代嘅 前驅動同 寶馬嘅 四驅動喺操控上會有唔同感受，建議試駕對比。
總嘅嚟講，現代 Palisade 同 寶馬 X5 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建议大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅轎車市場，好多買家喺揀車嘅時候都會揀本田思域同寶馬 3 系列嚟比較。呢兩款車喺價位同定位上幾接近，今日我哋就由多個方面做一個詳細比較，幫你省咗做功課嘅時間。
本田思域喺馬來西亞嘅 OTR 售價係 RM 133,900 - 167,900，一共 5 個版本，包括 2025 e:HEV 2.0L RS（RM 167,900）、2025 1.5T RS（RM 149,900）、2025 1.5T V（RM 144,900） 等。
寶馬 3 系列喺馬來西亞嘅 OTR 售價係 RM 267,800 - 392,800，一共 2 個版本，包括 320i Sport（RM 248,000）、330i M Sport（RM 298,000） 等。
從價錢睇，本田思域嘅起步價確實比寶馬 3 系列便宜咗 RM 133,900。如果你預算有限，本田嘅入門版已經可以滿足日常需求。但都需要注意，便宜嗰幾千蚊，可能喺配備上有取舍，具體要睇你嘅需求。
本田思域車身長 4450 mm，尾箱 470 L。
寶馬 3 系列車身長 4400 mm，尾箱 400 L。
空間方面，本田思域嘅車身比寶馬 3 系列長咗 50 mm，車內乘坐空間會稍為寬鬆啲，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，大啲嘅車身確實更實用。
本田思域保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
寶馬 3 系列保修 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
本田思域同寶馬 3 系列都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總嘅嚟講，本田思域同寶馬 3 系列都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕對無錯。
喺馬來西亞嘅汽車市場，好買家喺揀車嘅時候都會拎 Chery Tiggo 8 Pro 同 GWM Haval H6 嚟做比較。今日我哋從多個方面做一個詳細嘅對比，幫你節省咗做功課嘅時間。
Chery Tiggo 8 Pro 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。
GWM Haval H6 喺馬來西亞嘅 OTR 售價係 RM 139,750 - 139,750，一共有 2 個版本，包括 1.5L Turbo Standard（RM 140,000）、1.5L Turbo Premium（RM 155,000） 等。
由價錢睇嚟，GWM Haval H6 嘅起價比 Chery Tiggo 8 Pro 平咗 RM 20,000。講句實話，喺呢個價位段，幾千蚊嘅差距其實算唔算大，關鍵都係睇整體嘅 CP 值同長期使用成本。
Chery Tiggo 8 Pro 配備 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
GWM Haval H6 配備 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。
動力方面，GWM Haval H6 嘅 Hybrid 比 Chery Tiggo 8 Pro 嘅 2.0L 4-cyl 多咗 0 匹馬力。不過日常喺市區開嘅話，兩款車嘅動力都夠用，唔會覺得唔夠力。
Chery Tiggo 8 Pro 車身長 4400 mm，車尾箱 400 L。
GWM Haval H6 車身長 4400 mm，車尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間分別唔大。呢個級別嘅車，日常使用完全夠用。
Chery Tiggo 8 Pro 採用 FWD 驅動方式。
GWM Haval H6 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
總括嚟講，Chery Tiggo 8 Pro 同 GWM Haval H6 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵都係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對無錯。
喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會用 Chery Tiggo 9 同 BMW X1 做比較。今日我哋從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。
Chery Tiggo 9 喺馬來西亞嘅 OTR 售價係 RM 166,800 - 179,800，合共有 1 個版本，包括 2026 2.0T Standard（RM 179,750） 等等。
BMW X1 喺馬來西亞嘅 OTR 售價係 RM 252,800 - 252,800，合共有 2 個版本，包括 sDrive18i（RM 220,000）、sDrive20i（RM 250,000） 等等。
從價錢睇，Chery Tiggo 9 嘅起價確實比 BMW X1 平咗 RM 86,000。如果你預算有限，Chery 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上要有取捨，具體要看你嘅需求。
Chery Tiggo 9 嘅安全評級係 TBD，主動安全系統包括 Basic。
BMW X1 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Premium ADAS。
安全配備方面，兩款車都拿到不錯嘅評級。不過 Chery Tiggo 9 嘅 Basic 同 BMW X1 嘅 Premium ADAS 喺功能上有啲差異，如果你比較看重主動安全嘅話，可以仔細比較下兩者嘅功能列表。
Chery Tiggo 9 車身長 4400 mm，車尾箱 400 L。
BMW X1 車身長 4400 mm，車尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Chery Tiggo 9 同 BMW X1 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至最重要。
總體嚟講，Chery Tiggo 9 同 BMW X1 都係馬來西亞市場好唔錯嘅車型。揀邊部，關鍵都係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，然後再去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
車型概覽
廣汽S7 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講充電節奏同日常通勤，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
廣汽S7 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2026 1.5T 205km Max（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 廣汽S7 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
36.3 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 205 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 160 Ps / 118 kW / 170 kW、220/250 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4900 mm、車闊 1950 mm、車高 1780 mm、軸距 2880 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
廣汽S7 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 廣汽S7 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
如果你重視充電節奏同日常通勤，可以先問三件事：每日泊車會唔會麻煩、家人坐得舒唔舒服、長期開支係咪喺預算內。
同級對比內容
將 廣汽S7 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 廣汽S7 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
On May 27, the all-new MG 4X officially launched. Among them, the all-new MG 4X 510 Semi-Solid Intelligent Enjoyment Edition and the all-new MG 4X 610 Intelligent Enjoyment Edition are equipped with the Horizon Robotics Journey®6E intelligent driving chip. As the optimal computing solution for highway NOA, the Journey®6E brings cross-level advanced intelligent driving experience to mainstream family pure electric models. This cooperation marks another deep collaboration between Horizon Robotics and SAIC Motor Group after the Journey®6E was equipped in multiple popular models under SAIC Group in August 2025, further confirming the product strength and market recognition of the Journey®6E.
Journey®6E Hardcore Boost
Setting the Benchmark for Home Vehicle Intelligent Driving
As a quality driving fun pure electric SUV for family users, the all-new MG 4X is built on SAIC's Nebula Pure Electric Exclusive Architecture. The new car adopts a rear-motor rear-drive layout and five-link independent suspension, with a stable chassis and smooth handling, adapting to multi-scenario travel such as city commuting and family outings; The maximum CLTC range reaches 610 kilometers. The interior adopts an enveloping light luxury layout combined with a high-definition central control screen, balancing practicality, comfort, and safety, bringing a cross-level driving experience for family users.
In terms of intelligent assisted driving capabilities, the MG 4X is based on the Horizon Robotics Journey®6E intelligent driving chip, paired with a game theory large model that better understands Chinese road conditions. Highway NOA can accurately predict the intentions of traffic participants and actively avoid obstacles, significantly reducing driving fatigue; Intelligent parking supports DIY parking, dead-end road parking, low-speed real-time parking lot search and other all-scenario capabilities, making every parking maneuver convenient, efficient, calm, and worry-free.
As the core computing power base for whole-vehicle intelligence, the Journey®6E is equipped with Horizon Robotics' third-generation BPU Nash architecture, natively supports highway NOA functionality, and Transformer computing efficiency is 10 times higher than the previous generation, capable of efficiently supporting real-time large model computation. The chip adopts a high-integration automotive-grade design, supporting passive heat dissipation and low-power stable operation, perfectly adapting to 4D millimeter-wave radar and 8-megapixel sensor fusion solutions, providing reliable protection for assisted driving.
Nine-Year Deep Strategic Cooperation
Horizon Robotics Continuously Assists SAIC Motor Group in Intelligent Driving Upgrade
The cooperation between Horizon Robotics and SAIC Motor Group began in 2017 and has now formed a deeply bound strategic partnership. In 2019, SAIC Motor Group participated in Horizon Robotics' Series B financing; the following year, both parties jointly established the SAIC-Horizon Robotics Joint Laboratory, laying the foundation for long-term cooperative R&D.
In terms of mass production landing, from the Journey®2 and Journey®3 achieving mass production of L2 level assisted driving in 2022, to the Journey®6 series equipping SAIC mid-to-high-end intelligent driving platforms in 2025, both parties' cooperation continues to advance. This all-new MG 4X relies on the Horizon Robotics Journey®6E intelligent driving chip, bringing the highway NOA experience to a more mainstream family vehicle market, accelerating the popularization process of high-level intelligent driving.
In terms of global layout, the MG ES5 model cooperated by both parties is equipped with the Journey®3 intelligent driving chip and has been launched in many countries including the UK, Thailand, and Chile, achieving mass production of Horizon Robotics' intelligent driving solutions on export vehicles. In the future, Horizon Robotics will continue to empower SAIC's all-scenario NOA high-level solutions, bringing Chinese intelligent driving technology to a broader international market.
Further Expansion of Mass Production Map
Journey®6 Series Accelerates the Process of Intelligent Driving Popularization
The launch of the all-new MG 4X means the Horizon Robotics Journey®6 series mass production map has captured another city. Currently, the Journey®6 series has achieved full matrix, cross-brand, and comprehensive coverage domestically and internationally. Multiple chips in the full series have secured over 40 cooperative brands and over 400 vehicle model designations, serving over 6 million car owners, and are simultaneously equipped on multiple export vehicles, with landings fully rolled out both domestically and internationally.
As the only chip solution domestically that meets the mass production requirements of full-stage assisted driving, the Journey®6 series computing power covers 10TOPS-560TOPS and can flexibly adapt to the intelligent driving needs of vehicles at different price levels and classes. As of August 2025, the shipment volume of Horizon Robotics' Journey family chips has broken through 10 million sets. Technical maturity and product stability lead the industry, providing car companies with an efficient and reliable intelligent driving computing base.
Facing the future, Horizon Robotics will take the software and hardware integrated technical base and 10 million-level mass production strength as the cornerstone, join hands with SAIC Motor Group and more car companies, accelerate the popularization process of intelligent driving technology, and let Chinese intelligent driving solutions drive towards a broader world stage.
2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.
High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.
Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.
On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.
Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".
Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.
Accumulated 40 years of heritage, anchoring new heights in all-domain development
New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.
Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.
During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.
Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.
Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.
Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.
The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.
Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.
As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".
Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm
In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.
Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.
"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.
This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.
The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.
Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.
This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.
And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.
Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.
Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.
By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.
This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.
Conclusion
From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.
From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.
For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.
On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".
In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.
車型概覽
小鵬MONA M03 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講同級車比較，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
小鵬MONA M03 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2025 502km 前驅版（價格待確認）、2025 515km 前驅版（價格待確認）、2025 600km 前驅版（價格待確認）、2025 620km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 小鵬MONA M03 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
51.8/62.2 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 502/515/600/620 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 11.5/11.8 kWh/100km 嘅耗電表現，會影響你去快充站或者屋苑充電位嘅頻率。 140/160 kW、225/250 N·m 嘅輸出，令高速併線同短距離超車更有信心。
優缺點分析
小鵬MONA M03 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：日常能源成本有基本參考、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 小鵬MONA M03 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「小鵬 MONA M03 安全嗎？」簡單講，小鵬 MONA M03 具備 L2 級智能駕駛輔助同埋高強度車身。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 小鵬MONA M03 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 小鵬MONA M03 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
車型概覽
奧迪RS e-tron GT 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講家庭乘坐、行李同舒適度，幫你用買家角度篩走唔適合嘅選擇。
完稅價 HK$ 2,288,800 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
奧迪RS e-tron GT 嘅購車預算可以先由 完稅價 HK$ 2,288,800 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2024 Standard（HK$ 2,288,800） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 奧迪RS e-tron GT 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
奧迪RS e-tron GT 現階段最值得留意係車型定位同版本方向，詳細取捨應該等價格同規格更清楚再作決定。
優缺點分析
奧迪RS e-tron GT 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較。
要留意嘅係，最終取捨會落喺版本配置、保險同長期保養成本。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 奧迪RS e-tron GT 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「奧迪 Audi RS e-tron GT 喺香港賣幾多錢？」簡單講，現時 奧迪 Audi RS e-tron GT 喺香港嘅零售價大約由港幣 $2,288,800 起。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 奧迪RS e-tron GT 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 完稅價 HK$ 2,288,800 鎖定預算圈。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 奧迪RS e-tron GT 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
2026 年 5 月 28 日，“上汽集團全球第一億位用戶交車儀式”喺上海北外灘世界會客廳舉行。上汽旗下十幾個整車品牌、十九款車型，以“全球接力交付”嘅方式，橫渡山海、聯動全球，上汽集團因此成為首個累計產銷量突破一億輛嘅中國汽車集團，為中國汽車行業鑄就新嘅里程碑。
從“鳳凰”到“智己”：一億輛見證中國汽車工業嘅奮進與初心
1955 年，上海內燃機配件製造公司成立，上海汽車工業由此起步。1958 年，工人用榔頭敲出第一輛“鳳凰牌”轎車，實現上海轎車製造“零嘅突破”。七十多年來，上汽親歷並推動咗中國汽車工業由無到有、由弱到強嘅全過程：1983 年桑塔納下線開啟合資合作；1997 年上海通用成立，創造 23 個月建廠出車嘅“上海速度”；2006 年自主品牌榮威誕生；2016 年推出全球首款互聯網汽車榮威 RX5；2020 年高端智能電動品牌智己汽車成立。
貫穿呢一征程嘅，係上汽始終秉持嘅“懂車更懂你”用戶理念。懂車，係對核心技术嘅極致追求；懂你，係將前沿科技精準落地為用戶可感知嘅美好出行體驗。每次跨越，都係“懂車”能力嘅進階，更係“懂你”初心嘅一脉相承。
第一億輛：智己 LS9 Hyper，凝聚上汽 70 多年技術之大成
第一億輛交付車型智己 LS9 Hyper 係上汽七十多年技術積澱嘅集大成之作，開啟咗新能源車“新三大件”嘅嶄新時代。佢搭載咗下一代底盤技術，同級首發嘅全線控四輪轉向；下一代智駕硬件，520 線超視域激光雷達 + 英偉達 Thor 芯片，下一代三電——全域 800V 高壓平台與恆星超級增程。全面預埋咗面向 L3 及以上進階智駕持續進化嘅冗餘能力。同時，智己 LS9 Hyper 首搭上汽金標颶風三電機，從容躋身性能 3 秒俱樂部；更聯合紫金山實驗室，全球首發“內生安全”技術，將汽車安全邊界從“物理安全”拓展至“信息與系統安全”，係 AI 時代嘅必備安全基石。
第一億位用戶 Momenta CEO 曹旭東，正係上汽喺智駕領域嘅核心戰略夥伴。雙方深度共創嘅智駕技術已賦能自主與合資多個品牌。“夥伴變車主”，唔止係廠商與用戶嘅滿意交付，更係智能汽車生態夥伴間嘅深度共鳴。
體系實力：上汽全品牌矩陣嘅全球接力交付
交付儀式現場，上汽全品牌、全產品矩陣協同發力。自主品牌全線出击：尚界 Z7、華境 S、榮威 M7、MG4、五菱 Eksion（星光 560）、大通 eDeliver 5（大拿 V1）、紅巖重卡、躍進大拿 T1、申沃純電客車、依維柯聚星 EV 等相繼交付，覆蓋個人出行、家庭生活、商用運營、物流運輸等多元場景。合資品牌集中亮出“合資 2.0”成果：大眾 ID. ERA 9X 將全球首發搭載 Momenta R7 強化學習世界模型，上巿一個月交付突破 7000 台；AUDI E7X 計劃成為奧迪全球首款實現 L3 級自動駕駛落哋嘅車型；別克至境 E7 基於“逍遙”超級融合架構打造，上巿一個月交付破萬台。
從上海主會場出發，交付畫面喺南京、柳州、太原等國內多城及英國、印尼、新加坡等國家接續點亮，開創咗中國汽車品牌嘅全新敘事方式。呢背後，係上汽全球化布局嘅深厚根基。上汽係中國汽車企業“走出去”嘅先行者。如今，上汽產品同服務遍佈 170 餘個國家同地區，海外累計銷量突破 700 萬輛。上汽 MG 連續 11 年蟬聯中國品牌歐洲銷冠，2025 年歐洲年銷突破 30 萬輛，成為首個喺歐洲及英國累計銷量破百萬嘅中國汽車品牌。2025 年，上汽發佈海外“Glocal 戰略”（全球 + 本土），正加速由“產品出海”邁向“價值鏈出海”，讓“中國智造”進一步走向世界。
一億輛係上汽七十多年發展嘅階段性答卷，更係上汽面向智電未來“二次創業”嘅全新起跑線。
喺重慶車展開幕期間，長安馬自達 N8 館展台人氣唔低。展台主題係「依然馬自達」，陣容涵蓋 EZ-6、EZ-60、EZ-60 馬年版以及經典跑車 MX-5。喺合資品牌普遍承受壓力嘅背景下，長安馬自達今次展示嘅，唔止係幾款車，而係一組需要外界仔細檢視嘅數字同資歷。
EZ-60 嘅銷售數字係今次展台最硬嘅一塊底氣。呢款中型 SUV 已經連續 7 個月奪得合資新能源中型 SUV 銷售冠軍，競爭對手唔止係其他合資品牌，仲包括價格下調、堆砌配置嘅一批國產車型。喺呢個區間守住 7 個月，說明產品喺目標客群入面有穩定嘅接受度。配合呢個數字嘅，係另一組數據：2026 年第一季，長安馬自達新能源車型銷量佔比已突破 47%，全年目標直指 70%。對於一家合資車企嚟講，呢個比例並唔多見。
全球認證係今次長安馬自達反覆強調嘅另一張牌。EZ-6 同 EZ-60 而家已同時獲得歐盟、英國、澳大利亞三大市場整車認證，官方指係國內首家同時拿下呢三項認證嘅合資新能源車企。歐盟整車認證涉及碰撞安全、電磁兼容等多項獨立測試，唔係單靠材料申報就能通過，拿到呢個資質意味著產品經過咗第三方機構嘅實質性核查。5 月底，超過 80 位嚟自歐洲、澳洲、泰國嘅海外經銷商專程飛嚟南京工廠實地考察，對工藝同品控畀出正面評價。經銷商要真金白銀進貨，呢種實地考察嘅分量，同品牌自說自話嘅性質唔同。
車展現場有個細節值得單獨講。馬自達車主、賽車手紀浩講咗佢參賽嘅經歷：駕駛一輛原廠未改裝嘅純電 EZ-60，參加中國新能源汽車拉力錦標賽，6 日 910 公里，從 27 個品牌、100 台參賽車中殺出，奪得場地賽 SUV 組冠軍、拉力賽總成績亞軍。「原廠未改裝」呢個前提決定咗呢個成績嘅參考價值——佢檢驗嘅係出廠狀態下嘅整車能力，而唔係改裝後嘅競技水平。
設計層面，EZ-6 今年奪得「2026 世界年度設計車」大獎，係首個拿到呢個獎項嘅中國合資新能源車型，亦係馬自達繼 2016 年 MX-5、2020 年 MAZDA3 之後第三次摘得呢項殊榮。EZ-60 則已累計奪得 8 項國際頂級設計獎項。呢類獎項嘅評審機構獨立於車企之外，評委嚟自全球各地，有一定嘅行業參照意義。
購車端，618 期間長安馬自達推出嘅優惠力度喺同級合資產品入面亦處於較高水平。喺國家以舊換新補貼（至高 2 萬元）基礎上疊加 1.7 萬元廠補，購指定車型仲贈送價值 7999 元配件套裝，另有 0 首付、5 年低息金融政策可選，年均費率 1.99%。EZ-60 馬年版增程版官方指導價 13.99 萬元，疊加補貼後落地價格進一步壓低。
合資品牌轉型新能源，能同時拿出全球認證、獨立設計大獎、未改裝量產車賽場成績呢幾項第三方背書嘅，目前屈指可數。長安馬自達冇行追熱點、堆配置嘅路子，而係選擇用更慢、成本更高嘅方式把品質送去第三方驗證。呢條路行唔行得通，接下來嘅銷售數據同出口進展會逐漸畀出答案。
May 28, 2026, SAIC Motor "Global 100 Millionth User Handover Ceremony" was held at the World Living Room at the North Bund in Shanghai. SAIC Motor's more than a dozen complete vehicle brands, 19 models, adopted a "Global Relay Delivery" approach, crossing seas and mountains, spanning continents, and connecting globally. SAIC Motor thus became the first Chinese automotive group to accumulate production and sales exceeding 100 million vehicles, creating a new milestone for the Chinese automotive industry.
From "Phoenix" to "IM": 100 Million Vehicles Witness the Stride and Original Aspiration of China's Automotive Industry
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and the Shanghai Automotive Industry started from here. In 1958, workers hammered out the first "Phoenix" brand sedan with a hammer, achieving a "zero breakthrough" in Shanghai sedan manufacturing. Over the past 70+ years, SAIC has witnessed and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: The Santana rolled off the line in 1983, opening up joint venture cooperation; Shanghai GM was established in 1997, creating the "Shanghai Speed" of building a factory and producing a car in 23 months; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established.
What runs through this journey is SAIC's always upheld user concept of "Understand Cars, Understand You Better". Understanding Cars is the ultimate pursuit of core technologies; Understanding You is precisely implementing every cutting-edge technology into a tangible and enjoyable mobility experience for users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full steer-by-wire chassis, solid/semi-solid state batteries, and AI large models on vehicles — every leap is an upgrade of "Understanding Cars" capability, and a continuity of the original aspiration of "Understanding You". 100 million vehicles are also a concentrated fulfillment of 100 million units of user trust.
100 Millionth Vehicle: IM LS9 Hyper, Culmination of SAIC's 70+ Years of Technology
The 100 millionth handover vehicle, the IM LS9 Hyper, is the culmination of SAIC's 70+ years of technical accumulation, opening a new era for new energy vehicles "New Three Major Components". It is equipped with next-generation chassis technology, the industry's first full steer-by-wire four-wheel steering; next-generation smart driving hardware, 520-line ultra-vision LiDAR + NVIDIA Thor chip, next-generation three-electric systems — Full-domain 800V high-voltage platform and Star Super Range Extender. It fully pre-installed redundancy capabilities for continuous evolution towards L3 and above high-level smart driving. At the same time, the IM LS9 Hyper is the first to equip the SAIC Gold Label Hurricane Three-Motor, calmly joining the 3-second performance club; It also collaborated with Zijinshan Laboratory to globally debut the "Intrinsic Security" technology, expanding automotive security boundaries from "Physical Security" to "Information and System Security", which is an essential security cornerstone of the AI era.
The 100 millionth user, Momenta CEO Cao Xudong, is exactly a core strategic partner of SAIC in the smart driving field. The smart driving technology co-created by both parties has empowered multiple independent and joint venture brands. "Partners become Owners" is not only a satisfactory delivery from manufacturer to user, but also a deep resonance among smart car ecosystem partners.
System Strength: Global Relay Delivery of SAIC's Full Brand Matrix
Behind the 100 million vehicles is SAIC's full value chain closed loop covering six major sectors: complete vehicles, parts, mobility and services, finance, international operations, and innovation technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales reached 910,000 units, accounting for nearly 70%; New Energy Vehicle sales reached 412,000 units; Overseas market sales reached 459,000 units, surging 50.2% year-on-year.
At the handover ceremony scene, SAIC's full brands and full product matrix exerted collaborative effort. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Edition, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuejin Da-na T1, Sunwin Pure Electric Bus, Iveco Juzing EV, etc., were delivered successively, covering diverse scenarios such as personal mobility, family life, commercial operations, and logistics transportation. Joint venture brands centrally displayed "Joint Venture 2.0" achievements: Volkswagen ID. ERA 9X will make its global debut equipped with Momenta R7 Reinforcement Learning World Model, with deliveries exceeding 7,000 units one month after launch; AUDI E7X plans to become Audi's first model globally to achieve L3 level autonomous driving implementation; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, with deliveries exceeding 10,000 units one month after launch.
Departing from the Shanghai main venue, handover scenes in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan and countries such as the UK, Indonesia, and Singapore were continuously lit up, creating a new narrative way for Chinese automotive brands. Behind this is the deep roots of SAIC's global layout. SAIC is a pioneer of Chinese automotive enterprises "Going Global": It has over 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers including London and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; SAIC Logistics owns 42 ro-ro ships, 8 international routes covering Southeast Asia, Europe, and the Americas. Nowadays, SAIC's products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles. SAIC MG has held the top spot among Chinese brands in Europe for 11 consecutive years, with European annual sales exceeding 300,000 units in 2025, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally debuting semi-solid state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have already exceeded 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating from "Product Going Global" to "Value Chain Going Global", making "Made in China Smart Manufacturing" go to the world even further.
From "Understanding Cars" to "Understanding You": A Handover Grandeur Where Users are the Protagonists
The ultimate landing spot of "Understand Cars, Understand You Better" is the mobility life of every real user. Luo Zhenyu, founder of Dedao APP, as the No. 001 Experience Officer of Huajing S, went from praising Huawei Qiankun Smart Driving at the New Year's Eve speech to visiting the factory to witness production; Former German National Team Player Yang Chen chose the ID.ERA 9X, because its Golden Range Extender and Long-termism coincide; After Cao Kailiang's family ordered a car, his idol Jay Chou happened to become the Buick MPV family spokesperson; Charity Blogger Liu Jia has been cutting hair and delivering companionship for left-behind children in Guangxi mountainous areas for five consecutive years, Buick provided immediate assistance, and he was moved by Zhijing E7's "Full-score Cockpit". From self-media bloggers to village party secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, this is the most vivid interpretation of "Understand Cars, Understand You Better".
100 million vehicles is a phased answer sheet for SAIC's 70+ years of development, but also a brand new starting line for SAIC's "Second Entrepreneurship" towards the smart and electric future. In 2014, SAIC actively implemented the important instruction that "Developing new energy vehicles is the only path for China to move from a car nation to a car power", leading comprehensive transformation first. Twelve years later, from "Leading the Pack" in Smart and Electric Transformation to "Horses Galloping" in Independent/Joint Venture, Passenger/Commercial, Domestic/Overseas, SAIC will continuously use "Understand Cars, Understand You Better" as the user concept, making technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to travel together with hundreds of millions of global users and partners, co-creating a new future of beautiful mobility.
On May 28, 2026, the World Living Room at the North Bund in Shanghai witnessed a historic moment for China's automotive industry. SAIC Motor's '100 Millionth Global User Delivery Ceremony' grandly launched, relying on a global brand matrix covering the globe, initiating a global relay delivery across cities and continents. Thus, SAIC Motor officially became the first company in China's automotive industry with cumulative production and sales exceeding 100 million vehicles, setting a new record in China's automotive industry development, and carving a new milestone in the leapfrog development of the national automotive industry.
Behind the production and sales of 100 million complete vehicles is SAIC's unwavering commitment to industry over more than 70 years, the transformation upgrade from a stumbling start to global leadership, and the best witness of trust from tens of millions of users and partners walking globally. From hand-crafting the first sedan to mass-producing 100 million-level vehicles, from joint venture exploration to independent brand rise, from leading in traditional fuel cars to breaking through in smart new energy, SAIC has completely experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong, from establishing itself domestically to roaming globally.
70 Years of Passing the Torch, Witnessing China's Automotive Industry's Striving Journey
SAIC's development context is a condensed history of China's national automotive industry growth. In 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, pulling open the curtain for Shanghai automotive industry development; in 1958, generations of automotive predecessors, relying on craftsmanship and perseverance, knocked out the first 'Phoenix' sedan with hand hammers, achieving a 'zero breakthrough' in Shanghai sedan manufacturing, planting the seed of original intention for the national car-making cause.
Since the Reform and Opening-up, SAIC has boldly stood at the forefront of the industry, leading the way in opening up to the outside world and innovation exploration. In 1983, the Santana officially rolled off the line, opening a new chapter for China's automotive industry joint venture cooperation, accelerating the industrialization and standardization process of domestic automobiles; in 1997, Shanghai GM landed and went into production, with a surprising speed of 23 months from factory construction to car production, creating the 'Shanghai Speed' renowned in the industry, setting new records for global auto companies' factory construction and production.
Entering the New Era, SAIC targeted the independent innovation track, continuously breaking technical barriers. In 2006, the independent brand Roewe was born, raising the flag of innovation for national automobile brands; in 2016, the world's first internet car Roewe RX5 was launched, leading the wave of automotive intelligent transformation; in 2020, the high-end smart electric brand IM Motors was established, precisely laying out the high-level smart electric track, assisting China's automotive brands in advancing towards high-end and technological levels.
Over 70 years of wind and rain, SAIC has always adhered to the core user concept 'Knows Cars, Knows You Better'. 'Knows Cars' means the extreme pursuit of deepening core technologies and polishing product quality, from Santana localization technology attacks to joint venture 2.0 era technology co-creation, to the landing of cutting-edge technologies such as full-steer-by-wire chassis, solid-state/semi-solid-state batteries, AI large model vehicle applications, etc.; every technology iteration shows hardcore car-making strength; 'Knows You Better' means always standing on user needs, converting cutting-edge technology into perceptible and experienced beautiful travel scenarios, letting technology serve people and technology warm the travel. The 100 million production and sales milestone is essentially the concentrated fulfillment of 100 million user trusts, the best proof of SAIC's unchanged original intention.
100-Million-Level Benchmark Model Lands, Gathering Industry Top Technology Achievements
The global 100 millionth vehicle delivered this time is SAIC's painstakingly crafted IM LS9 Hyper. This model condenses SAIC's 70+ years of car-making technology accumulation, is a masterpiece of brand technology iteration, officially opening the new era of new energy vehicles 'new three major components', redefining high-end smart electric travel standards.
In the core hardware layer, IM LS9 Hyper is equipped with next-generation top technology configurations, with strength reaching industry benchmark standards. Chassis level, equipped with the first-ever full-steer-by-wire four-wheel steering technology in its class, balancing handling precision and driving stability; Intelligent Driving level, equipped with 520-line ultra-vision LiDAR and NVIDIA Thor chip, building an all-around, high-precision intelligent perception system, fully pre-embedding L3 and above high-level intelligent driving continuous iteration redundancy capabilities; Three-electric level, relying on full-domain 800V high-voltage platform and Star Super Range Extender System, achieving dual breakthroughs in energy efficiency and range.
Performance and safety fields, the model has numerous highlights. The new car first equips SAIC Gold Badge Hurricane Three-Motor, successfully entering the Performance 3-Second Club, bringing ultimate driving experience; at the same time, collaborating with Purple Mountain Laboratories, globally launching 'Intrinsic Safety' technology, expanding the automobile safety boundary from traditional physical safety to information and system safety, building a solid foundation for automobile safety in the AI intelligent era, protecting users' all-scenario travel.
Worth noting is that the first 100 millionth user this time was Momenta CEO Cao Xudong. As a core strategic partner of SAIC in the intelligent driving field, the intelligent driving technology co-created deeply between the two sides has fully empowered SAIC's independent and joint venture multiple brands, realizing technology landing and user inclusiveness. The special delivery of 'Partner becomes Car Owner' is not only a simple new car delivery, but also a vivid embodiment of intelligent car ecosystem collaborative win-win and deep resonance of technology concepts.
Full Chain and Full Domain Empowerment, Building a Global Hardcore System Strength
The 100 million production and sales miracle is by no means a breakthrough of a single product or single market, but the concentrated manifestation of SAIC's full value chain, full brand, and global system strength. For many years, SAIC has built a complete closed loop of coordinated development of six major segments: vehicles, parts, mobility and service, finance, international operations, and innovation technology, forming a stable, efficient, and sustainable industrial ecosystem.
Market data confirms strong strength; January-April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first in China's automotive industry sales for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%, independent brand rise trend is significant; new energy vehicle sales 412,000 units, continuing to lead the new energy track; overseas market sales 459,000 units, a year-on-year increase of 50.2%, global development momentum is rapid.
During this global relay delivery ceremony, SAIC's full brand matrix appeared together and exerted effort in coordination. Independent brands fully covered diverse travel scenarios, Shangjie Z7, Huajing S, Roewe M7, MG4 semi-solid-state battery version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, etc., more than 10 models were delivered centrally, covering personal commuting, family travel, commercial operation, logistics transportation and other full-scenario needs. Joint venture brands heavily showed 'Joint Venture 2.0' innovation results, Volkswagen ID. ERA 9X, AUDI E7X, Buick Zhijing E7, etc., new models, relying on high-level intelligent driving, super architecture, ultimate cockpit advantages, were hot sellers from the time of listing, showing new vitality of joint venture transformation.
Starting from the Shanghai main venue, delivery signals were lit synchronously in Nanjing, Liuzhou, Taiyuan and other domestic multiple cities, as well as overseas countries such as UK, Indonesia, Singapore, creating a new narrative for China's automotive industry global delivery. As a pioneer of China's automotive industry 'Going Global', SAIC has deepened overseas markets for many years, laying out more than 100 overseas parts production bases, over 3000 global dealer networks, built 3 overseas R&D and innovation centers, 4 overseas production and manufacturing centers, relying on 42 roll-on roll-off ships, 8 international routes, building a global logistics system covering Southeast Asia, Europe, and America.
Currently, SAIC products and services are distributed in over 170 countries and regions worldwide, overseas cumulative sales exceeded 7 million units. The underling MG brand has ranked first in China's brand European sales for 11 consecutive years, leading the breakthrough of cumulative sales of over 1 million in Europe and UK markets. Relying on the 'Glocal Global Localization Strategy', SAIC is accelerating the leap from 'Product Going Global' to 'Value Chain Going Global', making China's smart manufacturing, China's standards, and China's services go to the world.
User-Centric, Writing a Warm Travel Report
70+ years of deep cultivation, SAIC has always adhered to the original intention of 'Knows Cars, Knows You Better', integrating user needs into R&D, production, sales, service full chain, making every product fit real life, every service warm user travel. This delivery ceremony, many users of different identities and fields became the best witnesses of SAIC's original intention.
Dedao APP Founder Luo Zhenyu in the capacity of Huajing S No. 001 Experience Officer, personally witnessed SAIC's car-making strength; Former National Team Player Yang Chen favored Volkswagen ID. ERA 9X's hardcore quality, consistent with the brand's long-termism concept; Public Welfare Blogger Liu Jia deep cultivated mountain area public welfare, moved by Buick Zhijing E7's full-score cockpit humanistic design; there are also countless ordinary users such as social media creators, village party secretaries, logistics practitioners, etc., choosing SAIC due to trust, rushing to walk together due to love. Every user's choice is a vivid interpretation of SAIC 'Knows Technology, Knows Life Better'.
100 million vehicles is SAIC's 70+ years of struggle and forward progress stage answer, more is the brand moving towards smart electric drive new era, starting a new starting line for 'second entrepreneurship'. Since 2014 leading the new energy transformation layout, SAIC has always closely followed national industry strategy, deep cultivating smart electric innovation, persisting in technology breakthrough, achieving the leap from single point breakthrough to full domain leading, forming a prosperous development pattern of independent and joint venture parallel, passenger and commercial coordination, domestic and overseas linkage.
From 1955 initial startup to 2026 100-million summit, from first user to 100-million users, from local exploration to global navigation, SAIC used over 70 years of time to write the striving legend of China's automotive industry. Standing on a new starting point, SAIC will continue to adhere to original intention, deep cultivate innovation, walk together with global users and industry partners on the 100-million journey, continuously empowering travel upgrades with hardcore technology, assisting industry takeoff with China's smart manufacturing, co-creating a new future of global beautiful travel.
文 | AUTO 芯球
作者 | AUTO 芯球團隊
就喺剛剛，新樂道 L60 上市咗。
呢場發布會前後有兩件事值得放喺一齊睇。往前計一日，蔚來參與咗新加坡換電標準嘅制定。發布會當日，一段樂道 L60 穿越極窄溶洞嘅智駕影片對外發布，喺海外社交媒體上引起咗唔少討論。
但真正令行業注意到呢件事嘅，係價格。神玑 NX9031 自研芯片、全域 900V 高壓平台、SkyOS 天樞操作系統——呢三樣嘢，同時出現喺一台起價 20 萬出頭嘅車上面。而呢三樣技術，喺之前嘅蔚來品牌車上面，定位係旗艦級嘅。
單就唔係一次普通產品迭代可以解釋得哂。
新能源汽車行業呢兩年，人人都喊住自研。三電自研、芯片自研、系統自研、智能駕駛自研——呢個字已經用到有啲通貨膨脹。但係同樣係自研，有啲係「定義規格、委託設計」嘅輕資產玩法，有啲係「從架構到流片全流程自己做」嘅重資產路線。兩者嘅區別，短期睇唔出，長期天差地別。
新樂道 L60 嘅出現，基本將呢個問題翻上枱面：當自研體系真係跑通之後，佢到底能帶來乜嘢？
自研嘅真正分界線，從一顆芯片講起
要想搞清蔚來嘅自研同其他人有咩唔一樣，最好嘅切入點係智能駕駛芯片。
神玑 NX9031，呢個項目背後嘅團隊有 600 幾人。李斌喺媒體溝通會上特意強調咗一句說話：「係從前端到後端，完整嘅一個設計能力。」呢句唔係隨口講講。
行業入面做智能駕駛芯片嘅路線有兩條：一條係定義好參數，搵設計公司幫佢做，慳錢、快，缺點係後續迭代處處受制人。另一條係自己搭團隊，從架構設計到後端流片全流程壓喺自己手入面，燒錢、慢，但係芯片、算法、傳感器、操作系統可以端到端耦合。
呢款芯片唔係嗰款芯片。就好似造車咁，搵工程設計公司代工同自己全棧自研，造出嚟嘅嘢都叫做「車」，但係底子完全不同。
李斌喺溝通會上提到三個具體嘅比較維度。
第一個係內存帶寬，神玑 NX9031 嘅內存帶寬「基本上係行業同行嘅 2 倍」——呢個指標決定咗車上可以跑幾大嘅模型、推理速度點樣。
第二個係多模信號處理能力，亦即係 ISP，李斌提到溶洞穿越嘅好表現跟呢個有關係，因為喺極暗環境下圖像處理能力係關鍵。
第三個係雙芯片毫秒級熱切換，李斌話呢個對於 L3、L4 級別智能駕駛係非常重要嘅。
呢三個指標單獨睇都係技術參數，合埋一齊睇係同一件事：當芯片、算法、操作系統全部係自己，產品定義嘅主動權先真正喺你手入面。否則你只係喺供應商嘅報價單入面做選擇題。
但係芯片自研嘅紅利唔止喺單點指標。因為芯片係自己嘅、傳感器佈局係提前統一規劃嘅，好似蔚來從 ET7 時代就定咗「7 個 800 萬攝像頭 +7 個環繞攝像頭」嘅硬件基線，一路延續到樂道 L60，所以硬件架構天然可複用。
硬件可複用，意味著數據可複用；數據可複用，意味著工具鏈可複用。喺度，李斌透露咗一個細節：蔚來二代平台所有車款嘅智能駕駛版本，能做到「正負唔超過幾個星期嘅時間窗口入面同時發版」。呢個節奏背後，係底層架構統一之後，一套代碼可以覆蓋多款車。
假設旗下有 5 款車，如果每款嘅智能駕駛軟件都要單獨開發、單獨測試、單獨迭代，維護成本係乘數級嘅。底層架構統一之後，多加一款車分攤研發費，邊際成本低到可以忽略不計。
新樂道 L60 能夠用上旗艦智能駕駛，唔係因為蔚來大方，而係硬件統一之後成本結構自己變咗。
自研嘅護城河已經挖開咗
如果芯片嘅故事說明咗自研能夠帶來咩，那輕量化同換電呢兩件事，就說明咗有些事不自研乾脆做唔到。
先講輕量化。
李斌今次喺發布會上面花咗大量篇幅講輕量化，喺行業入面唔太常見。輕量化係一個「睇唔見」嘅指標，用戶唔會因為白車身輕量化係數低而出錢，車企通常都唔拿佢當賣點。
但係李斌把它拆得好細。
新樂道 L60 嘅白車身輕量化係數做到咗 2.22。咁，係點做到㗎？有四個關鍵，大多需要自研支撐。
第一係電池。電池係整車最重嘅部件。如果你一門心思想堆續航，堆大容量磷酸鋰鐵電池，重量就跟住漲。樂道嘅策略係克制嘅：85 度電用三元鋰電池，比同容量磷酸鋰鐵輕咗 100 幾公斤。但係三元鋰貴，李斌嘅原話係：「呢就係好大一筆錢。」
第二係系統性重構。樂道 L60 嘅「智能保險絲」，聽落好似換咗個零件，實際上整台車嘅高壓、低壓架構都係重新設計。用傳統保險絲，電路設計係標準件；換成智能保險絲，從配電邏輯到線束走向全部要重嚟。集成化設計都一樣，將更多功能塞進更少模塊，省出嚟嘅唔止係重量，仲有空間同 BOM 成本。但係每一樣都係獨立嘅研發項目，沒有自研底盤、自研電子電氣架構嘅團隊，單個做都做唔到。
第三係全域 900V。高壓平台對輕量化嘅貢獻好多人無注意到——電壓越高，同樣功率下電流越小，電流越小線束越細，線束越細整車越輕。呢個閉環聽落簡單，但係 900V 本身嘅門檻極高，從功率半導體到絕緣設計到熱管理，全部係硬骨頭。
最後係工程能力。輕量化係數 2.22，佢考驗係「喺保證碰撞安全嘅前提下，用最少嘅材料做到最好嘅結構」。李斌打咗一個比喻：「有啲時用料過度大部分係冇安全收益，就好似有啲屋企牆望落好厚，唔代表一定結構堅固。」呢種能力無法拉靠供應商，靠係整車工程團隊多年積落嚟嘅數據、仿真、測試同試錯。
四件事拉完，輕量化呢件事就清楚咗：佢唔係單點技術指標，而係底盤、三電、電子電氣架構、工程仿真好幾個自研系統協同工作嘅綜合結果。
再講換電。
新樂道 L60 上市同日，蔚來參與咗新加坡換電標準嘅制定。加埋此前喺歐洲落地營運嘅 60 幾座換電站，換電呢個曾經被反覆質疑嘅模式，正由一個企業嘅選擇變成一種行業選項。
但換電呢件事，頭到尾都係自研。而家，樂道 L60 嘅用戶入面，電池租賃方案嘅滲透率超過 90%。
好明顯，一旦用戶接受咗「車電分離」，電池壽命嘅風險、保值率嘅焦慮、補能便利性嘅擔憂，全部轉移到營運方，也就是蔚來自己身上。
而蔚來敢接呢個盤，原因只有一個：換電網絡係整個自研體系嘅一部分。電池嘅充放電策略、壽命管理算法、殘值評估模型，全部係自家團隊喺跑。如果你把換電外包畀第三方營運，你根本唔敢對用戶承諾「電池租金覆蓋終身保養」，因為你控制唔到電池嘅真實健康狀態。
芯片自研讓你改得、輕量化讓你省得、換電讓你兜到底——呢三樣嘢拼埋一齊，變成一個完整嘅自研拼圖。而新樂道 L60，係呢三樣嘢第一次喺一台 20 萬級別嘅車上同時兌現。
最難嘅路，壁壘反而最高
講到呢度，有一個繞唔去嘅問題：自研咁燒錢，邊個在買單？
2026 年供應鏈嘅壓力好真實。車規級內存價格漲得好凶，鋰價亦都有反彈。一台樂道 L60，單單成本端就漲咗一萬幾塊，如果折算到最終售價計埋稅費，影響大約係一萬五。
喺度，李斌講咗句大實話：「樂道 L60 嘅毛利仲有，但係比較慘。」
但係喺呢種壓力下，樂道 L60 起步價都係放喺 20 萬出頭。但係，90% 嘅訂單揀咗帶神玑芯片同激光雷達嘅高配版，一季度全品牌平均售價 24 萬——呢個仲唔少傳統豪華品牌都要高。1 到 5 月，蔚來整體增長 68%，高於內部目標。
呢兩組數字放埋一齊睇，結論可能有啲反直覺——自研燒錢，但係自研恰恰係消化成本嘅辦法。
呢度嘅邏輯唔複雜。同一個技術體系覆蓋蔚來、樂道、螢火蟲三個品牌，研發費用被攤到更多車上面；同一套硬件架構服務多款車，採購量上去之後議價能力亦都有提高。當硬件統一、數據複用、工具鏈共享跑通之後，每多加一款車，邊際成本就會大幅下降。
新樂道 L60 將旗艦技術壓到 20 萬級，唔係蔚來喺做慈善，係呢個經濟模型自己運作嘅結果。
但將時間軸拉長，自研真正嘅帳，唔係按季度算嘅。
如果睇一個季度——別人喺卷銷量，佢喺修換電站。別人買芯片拼算力，佢由頭流片搭團隊。別人堆大電池拼續航，佢喺算輕量化係數。每一個動作單獨睇，都像係唔務正業。
但係睇三五年，會發現換電站鋪咗出嚟 3900 座，芯片跑通咗端到端耦合，輕量化係數做到咗 2.22——呢啲單點開始串聯成體系。
睇十年，你會發現呢間公司喺三電、智能駕駛、補能、電子電氣架構上建咗一套別人繞唔過去嘅基礎設施。呢就係自研帶嚟嘅核心壁壘，亦係而家消費者越來越為蔚來買單嘅關鍵。
寫喺最後
回到新樂道 L60。
呢台車嘅意義，唔在於佢比 Model Y 便宜咗五六萬，亦唔在於用咗旗艦芯片同激光雷達，甚至唔在於賣咗幾多錢。
佢嘅意義係在於，一台 20 萬級別嘅車，配上咗一套只有全棧自研體系先至能夠支撐嘅技術組合。中國新能源汽車嘅自研，已經從「能唔能夠造」嘅階段，進入咗「好唔好用、計唔計得過帳」嘅階段。
喺中國新能源汽車嘅牌枱上面，願意用十年壘基礎設施、用時間換空間、用深耕換壁壘嘅玩家，一只手數得埋。新樂道 L60 嘅出現，不過喺講一件事：嗰些年所有人覺得好傻嘅投入，而家開始喺報表上、產品上、行業嘅標準入面，一筆一筆兌現咗。
馬拉松仲未跑完。但跑喺前面嘅，永遠係起跑前就把地基挖得最深嗰個人。
*本文圖片均係來自網絡
聚焦智能汽車，助力關鍵決策。
On May 28, SAIC Motor held the "Global First 100-Millionth User Vehicle Delivery Ceremony" in Shanghai. Centered on this major historical honor milestone, multiple brands under SAIC Motor synergized.
SAIC Volkswagen ID. ERA 9X's 6,999th owner officially received delivery, at the same time the vehicle became SAIC Motor's global 99,999,999th delivered car, with Chinese player Yang Chen, the first to compete in the Bundesliga, becoming its owner. Thus ID. ERA 9X also achieved delivery of over 7,000 units within 30 days of launch.
The honor of the 100-millionth unit vehicle went to IM LS9 Hyper, with Momenta CEO Cao Xudong becoming its owner. Momenta is SAIC's core strategic partner in the intelligent driving field. ID. ERA 9X also debuted with the Momenta R7 Large Model.
Looking back at SAIC Motor's history, in 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry started from here. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing.
For over 70 years, SAIC experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana went off the line, marking the start of joint venture cooperation; In 1997, SAIC-GM was established, creating the "Shanghai Speed" of building a factory and producing vehicles in 23 months; In 2006, the independent brand Roewe was born; In 2020, the high-end intelligent electric brand IM Motors was established.
From January to April 2026, SAIC's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%; New energy vehicle sales were 412,000; Overseas market sales were 459,000, surging 50.2% year-on-year.
SAIC is also a pioneer of Chinese automotive enterprises "going global": It has over 100 parts production bases and over 3,000 dealer networks overseas, built 3 major R&D innovation centers including London and 4 production centers in Thailand, Indonesia, India, Pakistan; Anji Logistics owns 42 RoRo ships of various types, 8 international routes covering Southeast Asia, Europe, Americas. Nowadays, SAIC's products and services are distributed in over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles.
