On May 27, the all-new MG 4X officially launched. Among them, the all-new MG 4X 510 Semi-Solid Intelligent Enjoyment Edition and the all-new MG 4X 610 Intelligent Enjoyment Edition are equipped with the Horizon Robotics Journey^®6E intelligent driving chip. As the optimal computing solution for highway NOA, the Journey^®6E brings cross-level advanced intelligent driving experience to mainstream family pure electric models. This cooperation marks another deep collaboration between Horizon Robotics and SAIC Motor Group after the Journey^®6E was equipped in multiple popular models under SAIC Group in August 2025, further confirming the product strength and market recognition of the Journey^®6E.

Journey^®6E Hardcore Boost

Setting the Benchmark for Home Vehicle Intelligent Driving

As a quality driving fun pure electric SUV for family users, the all-new MG 4X is built on SAIC's Nebula Pure Electric Exclusive Architecture. The new car adopts a rear-motor rear-drive layout and five-link independent suspension, with a stable chassis and smooth handling, adapting to multi-scenario travel such as city commuting and family outings; The maximum CLTC range reaches 610 kilometers. The interior adopts an enveloping light luxury layout combined with a high-definition central control screen, balancing practicality, comfort, and safety, bringing a cross-level driving experience for family users.

In terms of intelligent assisted driving capabilities, the MG 4X is based on the Horizon Robotics Journey^®6E intelligent driving chip, paired with a game theory large model that better understands Chinese road conditions. Highway NOA can accurately predict the intentions of traffic participants and actively avoid obstacles, significantly reducing driving fatigue; Intelligent parking supports DIY parking, dead-end road parking, low-speed real-time parking lot search and other all-scenario capabilities, making every parking maneuver convenient, efficient, calm, and worry-free.

As the core computing power base for whole-vehicle intelligence, the Journey^®6E is equipped with Horizon Robotics' third-generation BPU Nash architecture, natively supports highway NOA functionality, and Transformer computing efficiency is 10 times higher than the previous generation, capable of efficiently supporting real-time large model computation. The chip adopts a high-integration automotive-grade design, supporting passive heat dissipation and low-power stable operation, perfectly adapting to 4D millimeter-wave radar and 8-megapixel sensor fusion solutions, providing reliable protection for assisted driving.

Nine-Year Deep Strategic Cooperation

Horizon Robotics Continuously Assists SAIC Motor Group in Intelligent Driving Upgrade

The cooperation between Horizon Robotics and SAIC Motor Group began in 2017 and has now formed a deeply bound strategic partnership. In 2019, SAIC Motor Group participated in Horizon Robotics' Series B financing; the following year, both parties jointly established the SAIC-Horizon Robotics Joint Laboratory, laying the foundation for long-term cooperative R&D.

In terms of mass production landing, from the Journey^®2 and Journey^®3 achieving mass production of L2 level assisted driving in 2022, to the Journey^®6 series equipping SAIC mid-to-high-end intelligent driving platforms in 2025, both parties' cooperation continues to advance. This all-new MG 4X relies on the Horizon Robotics Journey^®6E intelligent driving chip, bringing the highway NOA experience to a more mainstream family vehicle market, accelerating the popularization process of high-level intelligent driving.

In terms of global layout, the MG ES5 model cooperated by both parties is equipped with the Journey^®3 intelligent driving chip and has been launched in many countries including the UK, Thailand, and Chile, achieving mass production of Horizon Robotics' intelligent driving solutions on export vehicles. In the future, Horizon Robotics will continue to empower SAIC's all-scenario NOA high-level solutions, bringing Chinese intelligent driving technology to a broader international market.

Further Expansion of Mass Production Map

Journey^®6 Series Accelerates the Process of Intelligent Driving Popularization

The launch of the all-new MG 4X means the Horizon Robotics Journey®6 series mass production map has captured another city. Currently, the Journey^®6 series has achieved full matrix, cross-brand, and comprehensive coverage domestically and internationally. Multiple chips in the full series have secured over 40 cooperative brands and over 400 vehicle model designations, serving over 6 million car owners, and are simultaneously equipped on multiple export vehicles, with landings fully rolled out both domestically and internationally.

As the only chip solution domestically that meets the mass production requirements of full-stage assisted driving, the Journey^®6 series computing power covers 10TOPS-560TOPS and can flexibly adapt to the intelligent driving needs of vehicles at different price levels and classes. As of August 2025, the shipment volume of Horizon Robotics' Journey family chips has broken through 10 million sets. Technical maturity and product stability lead the industry, providing car companies with an efficient and reliable intelligent driving computing base.

Facing the future, Horizon Robotics will take the software and hardware integrated technical base and 10 million-level mass production strength as the cornerstone, join hands with SAIC Motor Group and more car companies, accelerate the popularization process of intelligent driving technology, and let Chinese intelligent driving solutions drive towards a broader world stage.

2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.

High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.

Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.

On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.

Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".

Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.

Accumulated 40 years of heritage, anchoring new heights in all-domain development

New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.

Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.

During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.

Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.

Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.

Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.

The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.

Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.

As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".

Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm

In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.

Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.

"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.

This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.

The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.

Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.

This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.

And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.

Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.

Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.

By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.

This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.

Conclusion

From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.

From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.

For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.

On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".

In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.

車型概覽

小鵬MONA M03 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講同級車比較，幫你用買家角度篩走唔適合嘅選擇。

售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。

購車價格指南

小鵬MONA M03 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。

如果有幾個版本可揀，可以先將 2025 502km 前驅版（價格待確認）、2025 515km 前驅版（價格待確認）、2025 600km 前驅版（價格待確認）、2025 620km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。

核心規格重點

睇 小鵬MONA M03 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。

51.8/62.2 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 502/515/600/620 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 11.5/11.8 kWh/100km 嘅耗電表現，會影響你去快充站或者屋苑充電位嘅頻率。 140/160 kW、225/250 N·m 嘅輸出，令高速併線同短距離超車更有信心。

優缺點分析

小鵬MONA M03 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：日常能源成本有基本參考、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。

要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。

買家常見問題

買 小鵬MONA M03 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。

常見疑問係「小鵬 MONA M03 安全嗎？」簡單講，小鵬 MONA M03 具備 L2 級智能駕駛輔助同埋高強度車身。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。

同級對比內容

將 小鵬MONA M03 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。

咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。

用車全周期指南

擁有 小鵬MONA M03 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。

如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。

車型概覽

奧迪RS e-tron GT 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講家庭乘坐、行李同舒適度，幫你用買家角度篩走唔適合嘅選擇。

完稅價 HK$ 2,288,800 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。

購車價格指南

奧迪RS e-tron GT 嘅購車預算可以先由 完稅價 HK$ 2,288,800 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。

如果有幾個版本可揀，可以先將 2024 Standard（HK$ 2,288,800） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。

核心規格重點

睇 奧迪RS e-tron GT 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。

奧迪RS e-tron GT 現階段最值得留意係車型定位同版本方向，詳細取捨應該等價格同規格更清楚再作決定。

優缺點分析

奧迪RS e-tron GT 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較。

要留意嘅係，最終取捨會落喺版本配置、保險同長期保養成本。呢啲唔一定係缺點，但係落訂前應該先諗清楚。

買家常見問題

買 奧迪RS e-tron GT 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。

常見疑問係「奧迪 Audi RS e-tron GT 喺香港賣幾多錢？」簡單講，現時 奧迪 Audi RS e-tron GT 喺香港嘅零售價大約由港幣 $2,288,800 起。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。

同級對比內容

將 奧迪RS e-tron GT 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 完稅價 HK$ 2,288,800 鎖定預算圈。

咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。

用車全周期指南

擁有 奧迪RS e-tron GT 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。

如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。

2026 年 5 月 28 日，“上汽集團全球第一億位用戶交車儀式”喺上海北外灘世界會客廳舉行。上汽旗下十幾個整車品牌、十九款車型，以“全球接力交付”嘅方式，橫渡山海、聯動全球，上汽集團因此成為首個累計產銷量突破一億輛嘅中國汽車集團，為中國汽車行業鑄就新嘅里程碑。

從“鳳凰”到“智己”：一億輛見證中國汽車工業嘅奮進與初心

1955 年，上海內燃機配件製造公司成立，上海汽車工業由此起步。1958 年，工人用榔頭敲出第一輛“鳳凰牌”轎車，實現上海轎車製造“零嘅突破”。七十多年來，上汽親歷並推動咗中國汽車工業由無到有、由弱到強嘅全過程：1983 年桑塔納下線開啟合資合作；1997 年上海通用成立，創造 23 個月建廠出車嘅“上海速度”；2006 年自主品牌榮威誕生；2016 年推出全球首款互聯網汽車榮威 RX5；2020 年高端智能電動品牌智己汽車成立。

貫穿呢一征程嘅，係上汽始終秉持嘅“懂車更懂你”用戶理念。懂車，係對核心技术嘅極致追求；懂你，係將前沿科技精準落地為用戶可感知嘅美好出行體驗。每次跨越，都係“懂車”能力嘅進階，更係“懂你”初心嘅一脉相承。

第一億輛：智己 LS9 Hyper，凝聚上汽 70 多年技術之大成

第一億輛交付車型智己 LS9 Hyper 係上汽七十多年技術積澱嘅集大成之作，開啟咗新能源車“新三大件”嘅嶄新時代。佢搭載咗下一代底盤技術，同級首發嘅全線控四輪轉向；下一代智駕硬件，520 線超視域激光雷達 + 英偉達 Thor 芯片，下一代三電——全域 800V 高壓平台與恆星超級增程。全面預埋咗面向 L3 及以上進階智駕持續進化嘅冗餘能力。同時，智己 LS9 Hyper 首搭上汽金標颶風三電機，從容躋身性能 3 秒俱樂部；更聯合紫金山實驗室，全球首發“內生安全”技術，將汽車安全邊界從“物理安全”拓展至“信息與系統安全”，係 AI 時代嘅必備安全基石。

第一億位用戶 Momenta CEO 曹旭東，正係上汽喺智駕領域嘅核心戰略夥伴。雙方深度共創嘅智駕技術已賦能自主與合資多個品牌。“夥伴變車主”，唔止係廠商與用戶嘅滿意交付，更係智能汽車生態夥伴間嘅深度共鳴。

體系實力：上汽全品牌矩陣嘅全球接力交付

交付儀式現場，上汽全品牌、全產品矩陣協同發力。自主品牌全線出击：尚界 Z7、華境 S、榮威 M7、MG4、五菱 Eksion（星光 560）、大通 eDeliver 5（大拿 V1）、紅巖重卡、躍進大拿 T1、申沃純電客車、依維柯聚星 EV 等相繼交付，覆蓋個人出行、家庭生活、商用運營、物流運輸等多元場景。合資品牌集中亮出“合資 2.0”成果：大眾 ID. ERA 9X 將全球首發搭載 Momenta R7 強化學習世界模型，上巿一個月交付突破 7000 台；AUDI E7X 計劃成為奧迪全球首款實現 L3 級自動駕駛落哋嘅車型；別克至境 E7 基於“逍遙”超級融合架構打造，上巿一個月交付破萬台。

從上海主會場出發，交付畫面喺南京、柳州、太原等國內多城及英國、印尼、新加坡等國家接續點亮，開創咗中國汽車品牌嘅全新敘事方式。呢背後，係上汽全球化布局嘅深厚根基。上汽係中國汽車企業“走出去”嘅先行者。如今，上汽產品同服務遍佈 170 餘個國家同地區，海外累計銷量突破 700 萬輛。上汽 MG 連續 11 年蟬聯中國品牌歐洲銷冠，2025 年歐洲年銷突破 30 萬輛，成為首個喺歐洲及英國累計銷量破百萬嘅中國汽車品牌。2025 年，上汽發佈海外“Glocal 戰略”（全球 + 本土），正加速由“產品出海”邁向“價值鏈出海”，讓“中國智造”進一步走向世界。

一億輛係上汽七十多年發展嘅階段性答卷，更係上汽面向智電未來“二次創業”嘅全新起跑線。

喺重慶車展開幕期間，長安馬自達 N8 館展台人氣唔低。展台主題係「依然馬自達」，陣容涵蓋 EZ-6、EZ-60、EZ-60 馬年版以及經典跑車 MX-5。喺合資品牌普遍承受壓力嘅背景下，長安馬自達今次展示嘅，唔止係幾款車，而係一組需要外界仔細檢視嘅數字同資歷。

EZ-60 嘅銷售數字係今次展台最硬嘅一塊底氣。呢款中型 SUV 已經連續 7 個月奪得合資新能源中型 SUV 銷售冠軍，競爭對手唔止係其他合資品牌，仲包括價格下調、堆砌配置嘅一批國產車型。喺呢個區間守住 7 個月，說明產品喺目標客群入面有穩定嘅接受度。配合呢個數字嘅，係另一組數據：2026 年第一季，長安馬自達新能源車型銷量佔比已突破 47%，全年目標直指 70%。對於一家合資車企嚟講，呢個比例並唔多見。

全球認證係今次長安馬自達反覆強調嘅另一張牌。EZ-6 同 EZ-60 而家已同時獲得歐盟、英國、澳大利亞三大市場整車認證，官方指係國內首家同時拿下呢三項認證嘅合資新能源車企。歐盟整車認證涉及碰撞安全、電磁兼容等多項獨立測試，唔係單靠材料申報就能通過，拿到呢個資質意味著產品經過咗第三方機構嘅實質性核查。5 月底，超過 80 位嚟自歐洲、澳洲、泰國嘅海外經銷商專程飛嚟南京工廠實地考察，對工藝同品控畀出正面評價。經銷商要真金白銀進貨，呢種實地考察嘅分量，同品牌自說自話嘅性質唔同。

車展現場有個細節值得單獨講。馬自達車主、賽車手紀浩講咗佢參賽嘅經歷：駕駛一輛原廠未改裝嘅純電 EZ-60，參加中國新能源汽車拉力錦標賽，6 日 910 公里，從 27 個品牌、100 台參賽車中殺出，奪得場地賽 SUV 組冠軍、拉力賽總成績亞軍。「原廠未改裝」呢個前提決定咗呢個成績嘅參考價值——佢檢驗嘅係出廠狀態下嘅整車能力，而唔係改裝後嘅競技水平。

設計層面，EZ-6 今年奪得「2026 世界年度設計車」大獎，係首個拿到呢個獎項嘅中國合資新能源車型，亦係馬自達繼 2016 年 MX-5、2020 年 MAZDA3 之後第三次摘得呢項殊榮。EZ-60 則已累計奪得 8 項國際頂級設計獎項。呢類獎項嘅評審機構獨立於車企之外，評委嚟自全球各地，有一定嘅行業參照意義。

購車端，618 期間長安馬自達推出嘅優惠力度喺同級合資產品入面亦處於較高水平。喺國家以舊換新補貼（至高 2 萬元）基礎上疊加 1.7 萬元廠補，購指定車型仲贈送價值 7999 元配件套裝，另有 0 首付、5 年低息金融政策可選，年均費率 1.99%。EZ-60 馬年版增程版官方指導價 13.99 萬元，疊加補貼後落地價格進一步壓低。

合資品牌轉型新能源，能同時拿出全球認證、獨立設計大獎、未改裝量產車賽場成績呢幾項第三方背書嘅，目前屈指可數。長安馬自達冇行追熱點、堆配置嘅路子，而係選擇用更慢、成本更高嘅方式把品質送去第三方驗證。呢條路行唔行得通，接下來嘅銷售數據同出口進展會逐漸畀出答案。

May 28, 2026, SAIC Motor "Global 100 Millionth User Handover Ceremony" was held at the World Living Room at the North Bund in Shanghai. SAIC Motor's more than a dozen complete vehicle brands, 19 models, adopted a "Global Relay Delivery" approach, crossing seas and mountains, spanning continents, and connecting globally. SAIC Motor thus became the first Chinese automotive group to accumulate production and sales exceeding 100 million vehicles, creating a new milestone for the Chinese automotive industry.

From "Phoenix" to "IM": 100 Million Vehicles Witness the Stride and Original Aspiration of China's Automotive Industry

In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and the Shanghai Automotive Industry started from here. In 1958, workers hammered out the first "Phoenix" brand sedan with a hammer, achieving a "zero breakthrough" in Shanghai sedan manufacturing. Over the past 70+ years, SAIC has witnessed and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: The Santana rolled off the line in 1983, opening up joint venture cooperation; Shanghai GM was established in 1997, creating the "Shanghai Speed" of building a factory and producing a car in 23 months; In 2006, the independent brand Roewe was born; In 2016, the world's first internet car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established.

What runs through this journey is SAIC's always upheld user concept of "Understand Cars, Understand You Better". Understanding Cars is the ultimate pursuit of core technologies; Understanding You is precisely implementing every cutting-edge technology into a tangible and enjoyable mobility experience for users. From the Santana localization community to Joint Venture 2.0 technology co-creation, from internet cars to full steer-by-wire chassis, solid/semi-solid state batteries, and AI large models on vehicles — every leap is an upgrade of "Understanding Cars" capability, and a continuity of the original aspiration of "Understanding You". 100 million vehicles are also a concentrated fulfillment of 100 million units of user trust.

100 Millionth Vehicle: IM LS9 Hyper, Culmination of SAIC's 70+ Years of Technology

The 100 millionth handover vehicle, the IM LS9 Hyper, is the culmination of SAIC's 70+ years of technical accumulation, opening a new era for new energy vehicles "New Three Major Components". It is equipped with next-generation chassis technology, the industry's first full steer-by-wire four-wheel steering; next-generation smart driving hardware, 520-line ultra-vision LiDAR + NVIDIA Thor chip, next-generation three-electric systems — Full-domain 800V high-voltage platform and Star Super Range Extender. It fully pre-installed redundancy capabilities for continuous evolution towards L3 and above high-level smart driving. At the same time, the IM LS9 Hyper is the first to equip the SAIC Gold Label Hurricane Three-Motor, calmly joining the 3-second performance club; It also collaborated with Zijinshan Laboratory to globally debut the "Intrinsic Security" technology, expanding automotive security boundaries from "Physical Security" to "Information and System Security", which is an essential security cornerstone of the AI era.

The 100 millionth user, Momenta CEO Cao Xudong, is exactly a core strategic partner of SAIC in the smart driving field. The smart driving technology co-created by both parties has empowered multiple independent and joint venture brands. "Partners become Owners" is not only a satisfactory delivery from manufacturer to user, but also a deep resonance among smart car ecosystem partners.

System Strength: Global Relay Delivery of SAIC's Full Brand Matrix

Behind the 100 million vehicles is SAIC's full value chain closed loop covering six major sectors: complete vehicles, parts, mobility and services, finance, international operations, and innovation technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales reached 910,000 units, accounting for nearly 70%; New Energy Vehicle sales reached 412,000 units; Overseas market sales reached 459,000 units, surging 50.2% year-on-year.

At the handover ceremony scene, SAIC's full brands and full product matrix exerted collaborative effort. Independent brands went all out: Shangjie Z7, Huajing S, Roewe M7, MG4 Semi-Solid State Battery Edition, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuejin Da-na T1, Sunwin Pure Electric Bus, Iveco Juzing EV, etc., were delivered successively, covering diverse scenarios such as personal mobility, family life, commercial operations, and logistics transportation. Joint venture brands centrally displayed "Joint Venture 2.0" achievements: Volkswagen ID. ERA 9X will make its global debut equipped with Momenta R7 Reinforcement Learning World Model, with deliveries exceeding 7,000 units one month after launch; AUDI E7X plans to become Audi's first model globally to achieve L3 level autonomous driving implementation; Buick Zhijing E7 is built on the "Xiaoyao" Super Fusion Architecture, with deliveries exceeding 10,000 units one month after launch.

Departing from the Shanghai main venue, handover scenes in multiple domestic cities such as Nanjing, Liuzhou, Taiyuan and countries such as the UK, Indonesia, and Singapore were continuously lit up, creating a new narrative way for Chinese automotive brands. Behind this is the deep roots of SAIC's global layout. SAIC is a pioneer of Chinese automotive enterprises "Going Global": It has over 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers including London and 4 production and manufacturing centers in Thailand, Indonesia, India, and Pakistan; SAIC Logistics owns 42 ro-ro ships, 8 international routes covering Southeast Asia, Europe, and the Americas. Nowadays, SAIC's products and services cover over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles. SAIC MG has held the top spot among Chinese brands in Europe for 11 consecutive years, with European annual sales exceeding 300,000 units in 2025, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and the UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally debuting semi-solid state batteries and Hybrid+ hybrid technology; the Hybrid+ family's overseas single-month sales have already exceeded 20,000 units. In 2025, SAIC released the overseas "Glocal Strategy" (Global + Local), accelerating from "Product Going Global" to "Value Chain Going Global", making "Made in China Smart Manufacturing" go to the world even further.

From "Understanding Cars" to "Understanding You": A Handover Grandeur Where Users are the Protagonists

The ultimate landing spot of "Understand Cars, Understand You Better" is the mobility life of every real user. Luo Zhenyu, founder of Dedao APP, as the No. 001 Experience Officer of Huajing S, went from praising Huawei Qiankun Smart Driving at the New Year's Eve speech to visiting the factory to witness production; Former German National Team Player Yang Chen chose the ID.ERA 9X, because its Golden Range Extender and Long-termism coincide; After Cao Kailiang's family ordered a car, his idol Jay Chou happened to become the Buick MPV family spokesperson; Charity Blogger Liu Jia has been cutting hair and delivering companionship for left-behind children in Guangxi mountainous areas for five consecutive years, Buick provided immediate assistance, and he was moved by Zhijing E7's "Full-score Cockpit". From self-media bloggers to village party secretaries, from charity guardians to logistics enterprises — every user is a microcosm of real life, this is the most vivid interpretation of "Understand Cars, Understand You Better".

100 million vehicles is a phased answer sheet for SAIC's 70+ years of development, but also a brand new starting line for SAIC's "Second Entrepreneurship" towards the smart and electric future. In 2014, SAIC actively implemented the important instruction that "Developing new energy vehicles is the only path for China to move from a car nation to a car power", leading comprehensive transformation first. Twelve years later, from "Leading the Pack" in Smart and Electric Transformation to "Horses Galloping" in Independent/Joint Venture, Passenger/Commercial, Domestic/Overseas, SAIC will continuously use "Understand Cars, Understand You Better" as the user concept, making technological innovation truly benefit every user.

From 1955 to 2026, from the first user to the 100 millionth user, from initial exploration to industry leadership — SAIC will continue to travel together with hundreds of millions of global users and partners, co-creating a new future of beautiful mobility.

On May 28, 2026, the World Living Room at the North Bund in Shanghai witnessed a historic moment for China's automotive industry. SAIC Motor's '100 Millionth Global User Delivery Ceremony' grandly launched, relying on a global brand matrix covering the globe, initiating a global relay delivery across cities and continents. Thus, SAIC Motor officially became the first company in China's automotive industry with cumulative production and sales exceeding 100 million vehicles, setting a new record in China's automotive industry development, and carving a new milestone in the leapfrog development of the national automotive industry.

Behind the production and sales of 100 million complete vehicles is SAIC's unwavering commitment to industry over more than 70 years, the transformation upgrade from a stumbling start to global leadership, and the best witness of trust from tens of millions of users and partners walking globally. From hand-crafting the first sedan to mass-producing 100 million-level vehicles, from joint venture exploration to independent brand rise, from leading in traditional fuel cars to breaking through in smart new energy, SAIC has completely experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong, from establishing itself domestically to roaming globally.

70 Years of Passing the Torch, Witnessing China's Automotive Industry's Striving Journey

SAIC's development context is a condensed history of China's national automotive industry growth. In 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, pulling open the curtain for Shanghai automotive industry development; in 1958, generations of automotive predecessors, relying on craftsmanship and perseverance, knocked out the first 'Phoenix' sedan with hand hammers, achieving a 'zero breakthrough' in Shanghai sedan manufacturing, planting the seed of original intention for the national car-making cause.

Since the Reform and Opening-up, SAIC has boldly stood at the forefront of the industry, leading the way in opening up to the outside world and innovation exploration. In 1983, the Santana officially rolled off the line, opening a new chapter for China's automotive industry joint venture cooperation, accelerating the industrialization and standardization process of domestic automobiles; in 1997, Shanghai GM landed and went into production, with a surprising speed of 23 months from factory construction to car production, creating the 'Shanghai Speed' renowned in the industry, setting new records for global auto companies' factory construction and production.

Entering the New Era, SAIC targeted the independent innovation track, continuously breaking technical barriers. In 2006, the independent brand Roewe was born, raising the flag of innovation for national automobile brands; in 2016, the world's first internet car Roewe RX5 was launched, leading the wave of automotive intelligent transformation; in 2020, the high-end smart electric brand IM Motors was established, precisely laying out the high-level smart electric track, assisting China's automotive brands in advancing towards high-end and technological levels.

Over 70 years of wind and rain, SAIC has always adhered to the core user concept 'Knows Cars, Knows You Better'. 'Knows Cars' means the extreme pursuit of deepening core technologies and polishing product quality, from Santana localization technology attacks to joint venture 2.0 era technology co-creation, to the landing of cutting-edge technologies such as full-steer-by-wire chassis, solid-state/semi-solid-state batteries, AI large model vehicle applications, etc.; every technology iteration shows hardcore car-making strength; 'Knows You Better' means always standing on user needs, converting cutting-edge technology into perceptible and experienced beautiful travel scenarios, letting technology serve people and technology warm the travel. The 100 million production and sales milestone is essentially the concentrated fulfillment of 100 million user trusts, the best proof of SAIC's unchanged original intention.

100-Million-Level Benchmark Model Lands, Gathering Industry Top Technology Achievements

The global 100 millionth vehicle delivered this time is SAIC's painstakingly crafted IM LS9 Hyper. This model condenses SAIC's 70+ years of car-making technology accumulation, is a masterpiece of brand technology iteration, officially opening the new era of new energy vehicles 'new three major components', redefining high-end smart electric travel standards.

In the core hardware layer, IM LS9 Hyper is equipped with next-generation top technology configurations, with strength reaching industry benchmark standards. Chassis level, equipped with the first-ever full-steer-by-wire four-wheel steering technology in its class, balancing handling precision and driving stability; Intelligent Driving level, equipped with 520-line ultra-vision LiDAR and NVIDIA Thor chip, building an all-around, high-precision intelligent perception system, fully pre-embedding L3 and above high-level intelligent driving continuous iteration redundancy capabilities; Three-electric level, relying on full-domain 800V high-voltage platform and Star Super Range Extender System, achieving dual breakthroughs in energy efficiency and range.

Performance and safety fields, the model has numerous highlights. The new car first equips SAIC Gold Badge Hurricane Three-Motor, successfully entering the Performance 3-Second Club, bringing ultimate driving experience; at the same time, collaborating with Purple Mountain Laboratories, globally launching 'Intrinsic Safety' technology, expanding the automobile safety boundary from traditional physical safety to information and system safety, building a solid foundation for automobile safety in the AI intelligent era, protecting users' all-scenario travel.

Worth noting is that the first 100 millionth user this time was Momenta CEO Cao Xudong. As a core strategic partner of SAIC in the intelligent driving field, the intelligent driving technology co-created deeply between the two sides has fully empowered SAIC's independent and joint venture multiple brands, realizing technology landing and user inclusiveness. The special delivery of 'Partner becomes Car Owner' is not only a simple new car delivery, but also a vivid embodiment of intelligent car ecosystem collaborative win-win and deep resonance of technology concepts.

Full Chain and Full Domain Empowerment, Building a Global Hardcore System Strength

The 100 million production and sales miracle is by no means a breakthrough of a single product or single market, but the concentrated manifestation of SAIC's full value chain, full brand, and global system strength. For many years, SAIC has built a complete closed loop of coordinated development of six major segments: vehicles, parts, mobility and service, finance, international operations, and innovation technology, forming a stable, efficient, and sustainable industrial ecosystem.

Market data confirms strong strength; January-April 2026, SAIC's cumulative sales reached 1.302 million units, ranking first in China's automotive industry sales for four consecutive months. Among them, independent brand sales were 910,000 units, accounting for nearly 70%, independent brand rise trend is significant; new energy vehicle sales 412,000 units, continuing to lead the new energy track; overseas market sales 459,000 units, a year-on-year increase of 50.2%, global development momentum is rapid.

During this global relay delivery ceremony, SAIC's full brand matrix appeared together and exerted effort in coordination. Independent brands fully covered diverse travel scenarios, Shangjie Z7, Huajing S, Roewe M7, MG4 semi-solid-state battery version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, etc., more than 10 models were delivered centrally, covering personal commuting, family travel, commercial operation, logistics transportation and other full-scenario needs. Joint venture brands heavily showed 'Joint Venture 2.0' innovation results, Volkswagen ID. ERA 9X, AUDI E7X, Buick Zhijing E7, etc., new models, relying on high-level intelligent driving, super architecture, ultimate cockpit advantages, were hot sellers from the time of listing, showing new vitality of joint venture transformation.

Starting from the Shanghai main venue, delivery signals were lit synchronously in Nanjing, Liuzhou, Taiyuan and other domestic multiple cities, as well as overseas countries such as UK, Indonesia, Singapore, creating a new narrative for China's automotive industry global delivery. As a pioneer of China's automotive industry 'Going Global', SAIC has deepened overseas markets for many years, laying out more than 100 overseas parts production bases, over 3000 global dealer networks, built 3 overseas R&D and innovation centers, 4 overseas production and manufacturing centers, relying on 42 roll-on roll-off ships, 8 international routes, building a global logistics system covering Southeast Asia, Europe, and America.

Currently, SAIC products and services are distributed in over 170 countries and regions worldwide, overseas cumulative sales exceeded 7 million units. The underling MG brand has ranked first in China's brand European sales for 11 consecutive years, leading the breakthrough of cumulative sales of over 1 million in Europe and UK markets. Relying on the 'Glocal Global Localization Strategy', SAIC is accelerating the leap from 'Product Going Global' to 'Value Chain Going Global', making China's smart manufacturing, China's standards, and China's services go to the world.

User-Centric, Writing a Warm Travel Report

70+ years of deep cultivation, SAIC has always adhered to the original intention of 'Knows Cars, Knows You Better', integrating user needs into R&D, production, sales, service full chain, making every product fit real life, every service warm user travel. This delivery ceremony, many users of different identities and fields became the best witnesses of SAIC's original intention.

Dedao APP Founder Luo Zhenyu in the capacity of Huajing S No. 001 Experience Officer, personally witnessed SAIC's car-making strength; Former National Team Player Yang Chen favored Volkswagen ID. ERA 9X's hardcore quality, consistent with the brand's long-termism concept; Public Welfare Blogger Liu Jia deep cultivated mountain area public welfare, moved by Buick Zhijing E7's full-score cockpit humanistic design; there are also countless ordinary users such as social media creators, village party secretaries, logistics practitioners, etc., choosing SAIC due to trust, rushing to walk together due to love. Every user's choice is a vivid interpretation of SAIC 'Knows Technology, Knows Life Better'.

100 million vehicles is SAIC's 70+ years of struggle and forward progress stage answer, more is the brand moving towards smart electric drive new era, starting a new starting line for 'second entrepreneurship'. Since 2014 leading the new energy transformation layout, SAIC has always closely followed national industry strategy, deep cultivating smart electric innovation, persisting in technology breakthrough, achieving the leap from single point breakthrough to full domain leading, forming a prosperous development pattern of independent and joint venture parallel, passenger and commercial coordination, domestic and overseas linkage.

From 1955 initial startup to 2026 100-million summit, from first user to 100-million users, from local exploration to global navigation, SAIC used over 70 years of time to write the striving legend of China's automotive industry. Standing on a new starting point, SAIC will continue to adhere to original intention, deep cultivate innovation, walk together with global users and industry partners on the 100-million journey, continuously empowering travel upgrades with hardcore technology, assisting industry takeoff with China's smart manufacturing, co-creating a new future of global beautiful travel.

文 | AUTO 芯球

作者 | AUTO 芯球團隊

就喺剛剛，新樂道 L60 上市咗。

呢場發布會前後有兩件事值得放喺一齊睇。往前計一日，蔚來參與咗新加坡換電標準嘅制定。發布會當日，一段樂道 L60 穿越極窄溶洞嘅智駕影片對外發布，喺海外社交媒體上引起咗唔少討論。

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單就唔係一次普通產品迭代可以解釋得哂。

新能源汽車行業呢兩年，人人都喊住自研。三電自研、芯片自研、系統自研、智能駕駛自研——呢個字已經用到有啲通貨膨脹。但係同樣係自研，有啲係「定義規格、委託設計」嘅輕資產玩法，有啲係「從架構到流片全流程自己做」嘅重資產路線。兩者嘅區別，短期睇唔出，長期天差地別。

新樂道 L60 嘅出現，基本將呢個問題翻上枱面：當自研體系真係跑通之後，佢到底能帶來乜嘢？

自研嘅真正分界線，從一顆芯片講起

要想搞清蔚來嘅自研同其他人有咩唔一樣，最好嘅切入點係智能駕駛芯片。

神玑 NX9031，呢個項目背後嘅團隊有 600 幾人。李斌喺媒體溝通會上特意強調咗一句說話：「係從前端到後端，完整嘅一個設計能力。」呢句唔係隨口講講。

行業入面做智能駕駛芯片嘅路線有兩條：一條係定義好參數，搵設計公司幫佢做，慳錢、快，缺點係後續迭代處處受制人。另一條係自己搭團隊，從架構設計到後端流片全流程壓喺自己手入面，燒錢、慢，但係芯片、算法、傳感器、操作系統可以端到端耦合。

呢款芯片唔係嗰款芯片。就好似造車咁，搵工程設計公司代工同自己全棧自研，造出嚟嘅嘢都叫做「車」，但係底子完全不同。

李斌喺溝通會上提到三個具體嘅比較維度。

第一個係內存帶寬，神玑 NX9031 嘅內存帶寬「基本上係行業同行嘅 2 倍」——呢個指標決定咗車上可以跑幾大嘅模型、推理速度點樣。

第二個係多模信號處理能力，亦即係 ISP，李斌提到溶洞穿越嘅好表現跟呢個有關係，因為喺極暗環境下圖像處理能力係關鍵。

第三個係雙芯片毫秒級熱切換，李斌話呢個對於 L3、L4 級別智能駕駛係非常重要嘅。

呢三個指標單獨睇都係技術參數，合埋一齊睇係同一件事：當芯片、算法、操作系統全部係自己，產品定義嘅主動權先真正喺你手入面。否則你只係喺供應商嘅報價單入面做選擇題。

但係芯片自研嘅紅利唔止喺單點指標。因為芯片係自己嘅、傳感器佈局係提前統一規劃嘅，好似蔚來從 ET7 時代就定咗「7 個 800 萬攝像頭 +7 個環繞攝像頭」嘅硬件基線，一路延續到樂道 L60，所以硬件架構天然可複用。

硬件可複用，意味著數據可複用；數據可複用，意味著工具鏈可複用。喺度，李斌透露咗一個細節：蔚來二代平台所有車款嘅智能駕駛版本，能做到「正負唔超過幾個星期嘅時間窗口入面同時發版」。呢個節奏背後，係底層架構統一之後，一套代碼可以覆蓋多款車。

假設旗下有 5 款車，如果每款嘅智能駕駛軟件都要單獨開發、單獨測試、單獨迭代，維護成本係乘數級嘅。底層架構統一之後，多加一款車分攤研發費，邊際成本低到可以忽略不計。

新樂道 L60 能夠用上旗艦智能駕駛，唔係因為蔚來大方，而係硬件統一之後成本結構自己變咗。

自研嘅護城河已經挖開咗

如果芯片嘅故事說明咗自研能夠帶來咩，那輕量化同換電呢兩件事，就說明咗有些事不自研乾脆做唔到。

先講輕量化。

李斌今次喺發布會上面花咗大量篇幅講輕量化，喺行業入面唔太常見。輕量化係一個「睇唔見」嘅指標，用戶唔會因為白車身輕量化係數低而出錢，車企通常都唔拿佢當賣點。

但係李斌把它拆得好細。

新樂道 L60 嘅白車身輕量化係數做到咗 2.22。咁，係點做到㗎？有四個關鍵，大多需要自研支撐。

第一係電池。電池係整車最重嘅部件。如果你一門心思想堆續航，堆大容量磷酸鋰鐵電池，重量就跟住漲。樂道嘅策略係克制嘅：85 度電用三元鋰電池，比同容量磷酸鋰鐵輕咗 100 幾公斤。但係三元鋰貴，李斌嘅原話係：「呢就係好大一筆錢。」

第二係系統性重構。樂道 L60 嘅「智能保險絲」，聽落好似換咗個零件，實際上整台車嘅高壓、低壓架構都係重新設計。用傳統保險絲，電路設計係標準件；換成智能保險絲，從配電邏輯到線束走向全部要重嚟。集成化設計都一樣，將更多功能塞進更少模塊，省出嚟嘅唔止係重量，仲有空間同 BOM 成本。但係每一樣都係獨立嘅研發項目，沒有自研底盤、自研電子電氣架構嘅團隊，單個做都做唔到。

第三係全域 900V。高壓平台對輕量化嘅貢獻好多人無注意到——電壓越高，同樣功率下電流越小，電流越小線束越細，線束越細整車越輕。呢個閉環聽落簡單，但係 900V 本身嘅門檻極高，從功率半導體到絕緣設計到熱管理，全部係硬骨頭。

最後係工程能力。輕量化係數 2.22，佢考驗係「喺保證碰撞安全嘅前提下，用最少嘅材料做到最好嘅結構」。李斌打咗一個比喻：「有啲時用料過度大部分係冇安全收益，就好似有啲屋企牆望落好厚，唔代表一定結構堅固。」呢種能力無法拉靠供應商，靠係整車工程團隊多年積落嚟嘅數據、仿真、測試同試錯。

四件事拉完，輕量化呢件事就清楚咗：佢唔係單點技術指標，而係底盤、三電、電子電氣架構、工程仿真好幾個自研系統協同工作嘅綜合結果。

再講換電。

新樂道 L60 上市同日，蔚來參與咗新加坡換電標準嘅制定。加埋此前喺歐洲落地營運嘅 60 幾座換電站，換電呢個曾經被反覆質疑嘅模式，正由一個企業嘅選擇變成一種行業選項。

但換電呢件事，頭到尾都係自研。而家，樂道 L60 嘅用戶入面，電池租賃方案嘅滲透率超過 90%。

好明顯，一旦用戶接受咗「車電分離」，電池壽命嘅風險、保值率嘅焦慮、補能便利性嘅擔憂，全部轉移到營運方，也就是蔚來自己身上。

而蔚來敢接呢個盤，原因只有一個：換電網絡係整個自研體系嘅一部分。電池嘅充放電策略、壽命管理算法、殘值評估模型，全部係自家團隊喺跑。如果你把換電外包畀第三方營運，你根本唔敢對用戶承諾「電池租金覆蓋終身保養」，因為你控制唔到電池嘅真實健康狀態。

芯片自研讓你改得、輕量化讓你省得、換電讓你兜到底——呢三樣嘢拼埋一齊，變成一個完整嘅自研拼圖。而新樂道 L60，係呢三樣嘢第一次喺一台 20 萬級別嘅車上同時兌現。

最難嘅路，壁壘反而最高

講到呢度，有一個繞唔去嘅問題：自研咁燒錢，邊個在買單？

2026 年供應鏈嘅壓力好真實。車規級內存價格漲得好凶，鋰價亦都有反彈。一台樂道 L60，單單成本端就漲咗一萬幾塊，如果折算到最終售價計埋稅費，影響大約係一萬五。

喺度，李斌講咗句大實話：「樂道 L60 嘅毛利仲有，但係比較慘。」

但係喺呢種壓力下，樂道 L60 起步價都係放喺 20 萬出頭。但係，90% 嘅訂單揀咗帶神玑芯片同激光雷達嘅高配版，一季度全品牌平均售價 24 萬——呢個仲唔少傳統豪華品牌都要高。1 到 5 月，蔚來整體增長 68%，高於內部目標。

呢兩組數字放埋一齊睇，結論可能有啲反直覺——自研燒錢，但係自研恰恰係消化成本嘅辦法。

呢度嘅邏輯唔複雜。同一個技術體系覆蓋蔚來、樂道、螢火蟲三個品牌，研發費用被攤到更多車上面；同一套硬件架構服務多款車，採購量上去之後議價能力亦都有提高。當硬件統一、數據複用、工具鏈共享跑通之後，每多加一款車，邊際成本就會大幅下降。

新樂道 L60 將旗艦技術壓到 20 萬級，唔係蔚來喺做慈善，係呢個經濟模型自己運作嘅結果。

但將時間軸拉長，自研真正嘅帳，唔係按季度算嘅。

如果睇一個季度——別人喺卷銷量，佢喺修換電站。別人買芯片拼算力，佢由頭流片搭團隊。別人堆大電池拼續航，佢喺算輕量化係數。每一個動作單獨睇，都像係唔務正業。

但係睇三五年，會發現換電站鋪咗出嚟 3900 座，芯片跑通咗端到端耦合，輕量化係數做到咗 2.22——呢啲單點開始串聯成體系。

睇十年，你會發現呢間公司喺三電、智能駕駛、補能、電子電氣架構上建咗一套別人繞唔過去嘅基礎設施。呢就係自研帶嚟嘅核心壁壘，亦係而家消費者越來越為蔚來買單嘅關鍵。

寫喺最後

回到新樂道 L60。

呢台車嘅意義，唔在於佢比 Model Y 便宜咗五六萬，亦唔在於用咗旗艦芯片同激光雷達，甚至唔在於賣咗幾多錢。

佢嘅意義係在於，一台 20 萬級別嘅車，配上咗一套只有全棧自研體系先至能夠支撐嘅技術組合。中國新能源汽車嘅自研，已經從「能唔能夠造」嘅階段，進入咗「好唔好用、計唔計得過帳」嘅階段。

喺中國新能源汽車嘅牌枱上面，願意用十年壘基礎設施、用時間換空間、用深耕換壁壘嘅玩家，一只手數得埋。新樂道 L60 嘅出現，不過喺講一件事：嗰些年所有人覺得好傻嘅投入，而家開始喺報表上、產品上、行業嘅標準入面，一筆一筆兌現咗。

馬拉松仲未跑完。但跑喺前面嘅，永遠係起跑前就把地基挖得最深嗰個人。

*本文圖片均係來自網絡

聚焦智能汽車，助力關鍵決策。

On May 28, SAIC Motor held the "Global First 100-Millionth User Vehicle Delivery Ceremony" in Shanghai. Centered on this major historical honor milestone, multiple brands under SAIC Motor synergized.

SAIC Volkswagen ID. ERA 9X's 6,999th owner officially received delivery, at the same time the vehicle became SAIC Motor's global 99,999,999th delivered car, with Chinese player Yang Chen, the first to compete in the Bundesliga, becoming its owner. Thus ID. ERA 9X also achieved delivery of over 7,000 units within 30 days of launch.

The honor of the 100-millionth unit vehicle went to IM LS9 Hyper, with Momenta CEO Cao Xudong becoming its owner. Momenta is SAIC's core strategic partner in the intelligent driving field. ID. ERA 9X also debuted with the Momenta R7 Large Model.

Looking back at SAIC Motor's history, in 1955, Shanghai Internal Combustion Engine Parts Manufacturing Company was established, and Shanghai's automotive industry started from here. In 1958, workers hammered out the first "Phoenix" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing.

For over 70 years, SAIC experienced and promoted the entire process of China's automotive industry from nothing to something, from weak to strong: In 1983, the Santana went off the line, marking the start of joint venture cooperation; In 1997, SAIC-GM was established, creating the "Shanghai Speed" of building a factory and producing vehicles in 23 months; In 2006, the independent brand Roewe was born; In 2020, the high-end intelligent electric brand IM Motors was established.

From January to April 2026, SAIC's cumulative sales reached 1.302 million vehicles, ranking first among Chinese automakers for four consecutive months. Among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%; New energy vehicle sales were 412,000; Overseas market sales were 459,000, surging 50.2% year-on-year.

SAIC is also a pioneer of Chinese automotive enterprises "going global": It has over 100 parts production bases and over 3,000 dealer networks overseas, built 3 major R&D innovation centers including London and 4 production centers in Thailand, Indonesia, India, Pakistan; Anji Logistics owns 42 RoRo ships of various types, 8 international routes covering Southeast Asia, Europe, Americas. Nowadays, SAIC's products and services are distributed in over 170 countries and regions, with cumulative overseas sales exceeding 7 million vehicles.