November 6th, at the user carnival event held in Hangzhou, Geely Star Wish welcomed a key milestone: this pure electric small car has been on the market for only 24 months, with cumulative sales breaking 1 million units, averaging one transaction every minute, becoming the fastest new energy vehicle globally to reach 1 million sales. At the event site, two new models of the STAR Limited Series were launched simultaneously, while feedback benefits were launched for one million owners.

1 million sales is not a flash in the pan brought by short-term market heat, but the result of long-term stable output. Data shows that Geely Star Wish took the sales champion of all domestic models in 2025; cumulative sales of 249,418 units in the first half of 2026, up 21% year-over-year, continuing to hold the market sales champion title. Market heat continued to rise in the second half of the year, August and September single-month sales continuously exceeded 60,000 units, October sales broke 70,000 units at once, setting a new monthly high since the model launched. This achievement breaks the limits of the new energy category, standing firmly in the front row of the entire passenger car market.

Besides domestic hot sales, the overseas market also opened up. Currently, the car has landed in over 30 countries globally, ranked second in exports of domestic new energy hatchback models in the first half of 2026. In markets such as Thailand, Egypt, Mexico, Australia, etc., Geely Star Wish has repeatedly won the sales champion in its sub-segment, giving this 1 million sales volume both domestic reputation and global recognition, becoming the representative model for domestic small electric cars going global.

At the milestone of sales breaking 1 million, the brand brought two limited versions: STAR Ace and STAR Chill, with a limited-time rights price of 88,800 yuan. The new car adds multiple exclusive paint and interior color options, and is also equipped with an electric front trunk and EVA robot rare in this class, balancing personalization and practicality. Purchasing users can enjoy a 3,000 yuan trade-in subsidy, and can also receive an exclusive gift pack worth 4,099 yuan. Meanwhile, the brand launched a car owner lottery activity, with prizes including drink vouchers, commemorative badges, car accessories, and charging discounts, rewarding the choice of long-term users.

The confidence behind 1 million unit sales comes from stable and reliable product quality under long-term use. Geely in partnership with CATARC conducted actual tests on a vehicle in use with mileage reaching 220,000 km. Test results show that this high-mileage vehicle's comprehensive road range achievement rate still reached 99.7%; after high-intensity use, battery health remained at 91.19%, far higher than the national standard of 70% for 200,000 km. Moose test performance reached 78.1 km/h. The rear-mounted rear-drive layout paired with Lotus chassis tuning showed no obvious attenuation in vehicle handling. CATL battery cells, liquid-cooled temperature control system, plus Shield Battery Protection System, built a solid safety bottom line for long-term car use.

Besides product iteration, the brand continues the public welfare project initiated by owners. Season 3 "Our Star Wish" entered Yunnan Wa villages, donated a music classroom for the village choir, and invited children to come to Hangzhou to perform on stage together, letting owners' kindness come to fruition as the stage dreams of children in mountainous areas.

Crossing the 1 million unit threshold, Geely Star Wish enters a brand new development stage. Subsequently, the STAR Limited Series will continue to iterate new models, relying on stable quality and continuously optimized product experience, steadily moving towards the next 1 million units.

Over two years, "Star Wish" proved: Chinese brands can make A0-class small cars the fastest globally; next, they need to prove: whether this batch of cars can turn "speed" into "longevity" in users' hands.

Author | Chen Weidong

Hangzhou on November 6, the opening of the 5th "Hi We" Geely Galaxy Global User Conference.

This was originally Geely's annual owner gathering. This year coincided with the 40th Anniversary of Founding. Stars, red envelope rain, and a choir appeared one after another on stage, and the atmosphere was always lively.

Chen Geng, head of the Geely Galaxy small car project, also made a joke on stage, calling himself the "Million Manager". He said that although he had not become a billion-yuan president, he had unlocked this identity through Star Wish, and the audience was full of laughter.

The laughter subsided, the big screen lit up. A checkup report appeared: A Star Wish belonging to a user, 310km Dream Edition, driven less than 2 years ran 220,000 km.

At this conference, Star Wish also announced another figure: 24 months on the market, the fastest single new energy model to break 1 million sales globally.

Selling 1 million units in 24 months, and one car driving 220,000 km, were placed at the same launch conference. The former talks about speed, the latter asks about durability — how long can a 100,000 RMB level small car really last?

Small Cars in this Price Range are Dividing into Two Camps

The A0-class pure electric market is the fiercest battlefield in this round of price wars.

New products crowd into the market, the price bottom keeps dropping, most hit products' paths are highly similar: pry open the market with an extremely low price, rapidly gain volume with short video traffic, reach sales peak in the first two to three months after launch, then with competitor price cuts and fading heat, sales decline step by step, product lifecycle often only one to two years.

In this logic, small car is always a transitional term — buy it because cheap, replace it because also cheap.

At the same time, another route is forming. It does not compete on price, but puts durability, chassis, battery safety these need 5 years to show indicators in priority position.

Industry habit attributes this difference to car-making attitude or quality conscience. This explanation holds, but not deep enough.

Real division lies in cost structure: Durability verification is an expense that must be paid in a lump sum, 5 years later see return expenses. Whole vehicle durability road test, chassis long mileage calibration, battery degradation model, will not appear on config list, nor exchange for any instant good reviews, will only directly thin current profit. Low price route models are not unwilling to do it, but after this expense lands, current report immediately looks bad.

Therefore, durability more like a scale problem, not just conscience problem.

Star Wish able to walk another path, precisely because it is already million level. A complete verification system spread to every car, almost does not constitute cost; while annual sales 100,000 level models use same set standard, car price immediately difficult to maintain. Scale here not only used to suppress supplier quotes, also used to amortize standards. This layer of capability Chinese car companies not unfamiliar, just past preferred admit first half.

This million number, also not result of traffic stacking. 24 months, 1 million units, average less than one minute sell one car. More important is it no drop: 2025 take domestic all category sales champion, 2026 first half cumulative sales 249,418 units, year-on-year growth 21%, October single month break 70,000 units, no brand limit, no energy limit, no level limit.

Overseas markets synchronously advance. Star Wish entered global 30+ countries and regions, ranked this year first half China new energy hatchback export TOP 2, and sequentially take Thailand, Egypt, Mexico, Australia etc market segment sales champion.

Among them there is one layer easy overlooked structural opportunity. Global small car market long term by Japanese Kei and European A0 hatchback guard, electrification transformation after, main manufacturer resources concentrate on mid-to-high end platforms, entry small cars instead update slowest, supply appear obvious gap.

Chinese brands enter this market, supplement a category by local manufacturers phased laid down product. It can in multiple markets take segment sales champion, reason also lies in this — encounter is gap, not red ocean.

But should also see matter other half: Star Wish million sales, how many come from durability capability persuasion, how many come from price band dividend?

60,000 to 100,000 RMB range, is exactly these years new energy penetration rate rise fastest pool. Location right, product just no big mistake, sales naturally come. Two reasons interweave, easily be narrated as simple brand story.

This route true starting point, is launch initial category standard one reset: After rear drive, independent suspension, CATL battery cells, liquid cooling temperature control still belong high-end model tag era, Star Wish make them whole series standard config.

Chen Geng on stage for this not讳言. He said, Star Wish hot after, more and more friendly merchants start replicate this train of thought — front drive change rear drive, beam suspension change independent suspension, add frunk. "I very happy, because Star Wish appear after, more and more brands start seriously do small cars."

This word sound like self-satisfaction, is industry rare true words. A category to go up, only one home do well no meaning, must someone raise threshold, rest people must follow. He himself add one sentence: Only first rules stand, road can walk more wide.

But imitation mostly stop at hardware list. Visible config can chase, calibration system, durability verification and battery management logic, from no speed success.

After 220,000 km, What Remains for the Car

Cost will not disappear, will only transfer.

Low price models put cost priority invest in large screen and appearance kit this kind one eye visible place, compress durability verification, chassis calibration and battery degradation test input. Saved part, finally by user 5th to 8th year, by battery degradation, chassis abnormal sound and second-hand depreciation way installment pay. This is a no write into contract implicit expense, also A0 class market least transparent piece.

Chen Geng give a relatively simple explanation: A car need accompany user 8 years, 10 years even longer, therefore from develop first day, they focus not just new car performance, but whole usage cycle safety, reliability and comfort.

In a celebrate occasion talk about an old car battery health, seem somewhat inappropriate. But this 220,000 km car, exactly is this sentence footnote: Range achievement rate 99.7%, battery health 91.19% (National Standard for 200,000 km requirement is 70%), Moose test 78.1 km/h, six battery extreme test whole process no fire, no explosion.

Rear mounted rear drive, front MacPherson plus rear multi-link, Lotus tuning, again add Shen Dun Battery and BMS 3.0. These content not appear config list, but determine a car 3rd year, 5th year remain how much value.

Chen Geng also said a sentence more like product person words: Hope user buy Star Wish time feel worth it, drive good many years after, still lucky initial choice. First half belong marketing, second half belong product.

More worth notice is user structure change. More and more families no longer view A0 class as second car supplement car, but as only one main car. Once it need undertake pick drop children and weekend family outing, user care not screen size, but 3 years after battery remain how much, chassis will will float.

Here is one need face doubt: Durability exactly worth how much money?

China second-hand car market to battery health pricing not sensitive. A use 5 years electric car, residual value mainly by year and mileage decide, health is 91% or 85%, car merchant give price difference often only few thousand yuan. Durability corresponding economic return, not yet market effectively priced.

So, "Long-term reliability" exactly is for user create value, or for brand create narrative?

Closer to fact judgment is, both have. User may not calculate clear this account, but "No need worry" itself is value — it not need convert into residual value, just need in certain highway service area late night, let person not repeatedly stare remaining range.

Also has an industry less willing speak truth fact: Car more durable, replace car cycle longer. And past 20 years, industry relied just "3 year 1 replace" rhythm. A truly do long-term reliability brand, short term equal active give up part repurchase business, only rely another set account balance: Higher user retention, stronger reputation recommendation, more stable second-hand price, again back support new car pricing.

This account can calculate balance, is value route hardest part, also it and marketing slogan most essential difference.

Reliability Makes People Trust, Likeness Makes People Buy

Durability solve "Why trust", but solve not "Why like".

A0 class another problem is homogenization. Price range close, range close, cabin logic similar, user decision finally only left price compare. Most competitors annual update no more than change car color, micro config adjust, frame no move, hard leave own label.

Million node above, Star Wish launch STAR Limited Series: STAR Ace walk sports route, with exclusive sports kit and Worry-Free Green, Pepsi Orange, Shining Silver three car colors; STAR Chill walk relaxed route, Cream and Salt Rice car paint match Morning Light Rice interior. Two cars both carry class unique tapping electric frunk and have 50+ kinds expressions EVA car robot, support OTA continuous update.

Long term relationship maintenance cost far higher than one transaction, but it decide 5 years after, this owner whether still willing recommend this car. And in A0 class market, most effective communication channel exactly is recommendation.

This point user already demonstrated. Jiangsu Yugou Town a named Old Han car owner, drive electric car round trip 1000+ km do business, village people originally not believe, until see him enter service area up toilet drink tea, electricity just full. Afterwards one car, two car follow buy, now this village already has 17 Star Wishes, Old Han is first car.

Further down, is "Our Star Wish" Public Welfare Project. From launch start with car owner bound: First two seasons in Daliang Mountains build basketball court, in Qiannan build football field; Third season turn aesthetic education, for Yunnan Pu'er Ximeng Masan Village children donate build music classroom, and invite them to Hangzhou with Lang Lang on same stage, Lang Lang also on site opened a master class.

Most car companies public welfare belong one-way investment, activity end immediately end. This project difference is, starting point is car owner wish, landing also has car owner participate. It let buy a small car this thing, more layer public meaning.

After 1 Million Units, Harder Opening

Put Star Wish back Galaxy map among, it is heaviest weight.

Same day, Geely Automobile Group CEO Gan Jiayue give another coordinate: November 6 exactly Geely Founding 40th Anniversary, and 40 years coordinate already changed — from make people can afford good car, to make everyone smart boutique car.

Asked why Galaxy can continuously produce hits, Gan Jiayue answer simple to near ordinary: User need what we provide what, user care what, we just make what to extreme.

This sentence listen correct nonsense, but put annual sales 1 million brand body, execution extremely hard. Because user needs mutually contradictory: Easy drive, good look, easy park, internal space also need big enough; Quality and safety not leave gap, intelligence also need keep leading.

Galaxy from 2023 February launch, already global fastest reach 2 million units new energy brand, this year attack 3 million units. At same time Geely also clarify strategy shift: Reduce brand new model investment, concentrate resource build star products. Star Wish single month 70,000 units volume, already close a medium car company whole system sales. According to Gan Jiayue calculation, average 55 seconds, world more one Star Wish owner.

But route struggle far not end, real challenge also not sales level.

Price is clear. Choose value route, mean higher R&D, calibration and verification cost, gross margin naturally bear pressure. Price war one day not stop, it must one day persuade user pay "invisible long-term reliability"; and opponent anytime can use one round price cut, price sensitive group separate flow.

Time not yet give answer. 220,000 km just a sample, future 5 to 8 years, million cars will successively enter high mileage cycle, massive real data is final judge. Competitors can copy rear drive and frunk, durability system only use time to swap.

Cognition leap more difficult. Overseas multiple segment market sales champion, prove product can adapt different market, but product power not equal brand power. From "A good drive Chinese small car" to "Global user active choose mainstream brand", middle separate a whole generation brand memory.

Two years time, Star Wish prove one thing: Chinese brands can make an A0 class small car do global fastest. Next need prove another thing: This batch cars whether in user hands, can "speed" turn into "longevity".

For whole track, is same question — New energy small car exactly only can be cheap short-term commuting tools, or can become have complete lifecycle value, can sell to global mainstream model?

This conference last, is Lang Lang piano solo; Further back, Little Sparrow children and car owner representative together sing song finish. Answer not those songs inside, still 5 years after. [Copyright Notice] This article is "Auto Man" original, publisher all, no reprint authorization or partial copy, violators accountable.

How long does it take for an A0-class pure electric small car to go from zero to one million units? The answer from BYD Dolphin is about four years, which is already the fastest record in the previous China A0-class pure electric small car market. Since deliveries began in 2020, Volkswagen ID.3 has a global cumulative total of about 628,000 units, still not reaching the one million unit threshold for a single model. Geely Star Wish compressed this cycle to 24 months — not cumulative across multiple models for the brand, but a one-million-unit scale for a single model with a single name.

The speed itself is worth noting, but more worth analyzing is: why Star Wish? And what structural problems in the A0-class pure electric small car market, which have been covered up for a long time, does this speed expose?

The product logic for A0-class pure electric cars over the past decade-plus has essentially been a compromise of 'good enough'. Cramped space, flimsy chassis, mixed battery packs, and intelligence limited to radio plus Bluetooth. Consumers at this price point are assumed not to expect quality driving and riding experiences.

What Star Wish does is move the line of 'good enough' up overall: rear-wheel drive plus rear multi-link independent suspension, made as standard across the range for cars starting at the 60,000 price range; 2650mm wheelbase and flat rear floor, giving A0-class for the first time 'daily usability where sitting three people in the middle does not require splaying legs'; 70L front trunk and 10L passenger seat drawer, solving storage pain points small car users have endured for years but no one took seriously. These are not icing on the cake on the spec sheet, but a systemic response to the real usage scenarios of A0-class pure electric small cars.

A more critical layer lies in the redistribution of 'hidden costs'. At this price point, mixed cells and lottery-style batch purchasing are not rare. Star Wish chose CATL cells across the range plus liquid cooling temperature control, with an aluminum alloy protective cabin layered outside the battery pack. A vehicle in service that has driven 220,000 km achieved a test range reach rate of 99.7%, moose test 78.1 km/h, battery health 91.19% — the significance of these numbers lies not in the tests themselves, but in how they answer an unspoken industry question: Can the 'reliability' of a low-price small car withstand time, not just the launch event? When an entry-level product maintains core qualities close to new after long mileage, 'high quality and good value' changes from a marketing term to a verifiable engineering conclusion.

Looking at it on a global coordinate, Star Wish's million-unit speed carries another signal. In August 2026, A00 plus A0-class pure electric accounted for 56.5% of China's pure electric passenger car exports. Small cars are becoming the category where Chinese new energy truly sells in volume, while Star Wish has entered 30+ countries, achieving segment sales champion in markets like Thailand, Egypt, Australia, etc. In the past, the global competitiveness narrative of Chinese cars focused highly on 'value for money', the sample Star Wish provides is: creating product definitions and engineering quality that withstand long-term testing at entry-level prices can also form scale, and this scale has more barriers than simple low-price exports. European streets are naturally suitable for small cars, local car companies have been slow to convert this category advantage into competitive products during their electrification transition, leaving gaps being filled by Chinese car companies with completely different product grammar.

For other car companies, the most warning point about Star Wish is: the competition threshold for A0-class pure electric small cars has been permanently raised. When rear-wheel drive independent suspension, CATL cells, and near-B-class space become the reference for 70,000 price range products, later entrants wanting to enter this market relying on 'cheap but just enough' will find the window narrowing. For ordinary consumers, its value is even simpler — for the first time, a small car does not need to make a single-choice selection between 'affordable' and 'comfortable to use'.

24 months, one million units is a speed record, but the record itself will become outdated. What Star Wish truly leaves behind is a starting line redrawn. The challenge after one million is not on the production line pace, but whether overseas channels can keep up with the speed of selling cars, and what to rely on to maintain the gap after competitors collectively catch up. Speed proves the existence of the entry point, while stability determines how far this road can go.

On November 6, the Geely Galaxy Global User Music Carnival and Geely Star Wish Million Sales Milestone Fan Benefit Launch Event was held in Hangzhou. Within 24 months of launch, Geely Star Wish cumulative sales exceeded 1 million units, becoming the fastest new energy vehicle globally to reach million sales. Two limited versions, STAR Ace and STAR Chill, were launched on site with a limited-time benefit price of 88,800 yuan, simultaneously releasing million-sales fan benefits.

Since its launch in October 2024, Geely Star Wish sales have remained steadily high, taking the sales champion title among all vehicle categories in China. In 2026, market momentum continues to rise, with October sales exceeding 70,000 units, breaking the monthly record. Meanwhile, the model accelerated overseas expansion, now launching in over 30 countries globally, winning sales champion in sub-segments in multiple places such as Thailand, Egypt, and Australia, becoming the representative of Chinese new energy small cars going global.

The two newly launched STAR limited models focus on personalized experience. STAR Ace offers Worry-Free Green, Pepsi Orange, and Flowing Light Silver color options, while STAR Chill is equipped with exclusive Milk Salt Rice paint and a new interior. Both cars are equipped with an electric front trunk and EVA Robot, rare in its class. Buyers can enjoy a 3,000 yuan trade-in subsidy and a 4,099 yuan exclusive gift pack. Users can also participate in a lottery on the Geely Galaxy App to unlock milk tea vouchers, commemorative badges, IP merchandise, and other fan gifts. Behind the million sales is solid and reliable product quality. Geely Star Wish joined the China Automotive Technology and Research Center to conduct a real-world test on a user vehicle driven 220,000 kilometers. The vehicle's range achievement rate was 99.7%, and battery health was 91.19%, far exceeding national standard requirements; the rear-wheel-drive chassis tuned by Lotus retains good handling stability even after long-term use, and the God Shield Battery System also passed multiple extreme safety tests.

Beyond products, Geely Star Wish continues to advance the "Our Star Wish" public welfare project. The third season landed in Pu'er, Yunnan, donating and building a music classroom for the local Little Sparrow Choir. Children came to Hangzhou to perform on stage with Lang Lang and received masterclass guidance, continuing the owners' public welfare wishes. Standing at the new starting point of one million units, Geely Star Wish will continue to iterate products, uphold quality, balance user experience and social responsibility, continuing towards the next million goal, and presenting the strength and warmth of Chinese new energy to the world.

On sale for 24 months, Star Wish cumulative sales exceeded 1 million units. Officially called it the fastest new energy vehicle globally to reach 1 million sales. Two versions of the STAR Limited Series and 1 million fan appreciation benefits were released on the same day.

November 6, Geely Galaxy held a Global User Music Carnival in Hangzhou. At the event site, Geely announced Star Wish 24-month cumulative sales broke 1 million units. Simultaneously, Star Wish STAR Limited Series added STAR Ace and STAR Chill two versions, limited-time benefit price 88,800 yuan.

Geely stated Star Wish is "the fastest new energy vehicle globally to reach 1 million sales". Calculated based on 24 months, average less than one minute to sell one unit. In 2025, Star Wish won the China auto market sales champion across all categories. Entering 2026, first half cumulative sales 249,418 units, year-on-year growth 21%. August, September consecutive monthly sales exceeded 60,000 units. October broke through 70,000 units, highest single monthly sales since launch.

Beyond the domestic market, Star Wish has entered more than 30 countries and regions. Officially claimed it ranked second in export of Chinese new energy hatchbacks in first half 2026, and entered the top list of segmented sales in markets such as Thailand, Egypt, Mexico, Australia.

At this conference, Geely Star Wish launched two new versions of STAR Limited Series. STAR Ace provides three car colors — Worry-Free Green, Pepsi Orange, Flowing Silver. STAR Chill adopts Milky Salt Beige car color and fitted with new interior. Both models equipped with Electric Front Trunk and EVA Robot. Car purchase benefits are 3,000 yuan Super Trade-in Subsidy, plus limited-time value 4,099 yuan STAR Exclusive Gift Pack.

Released with the new car "1 Million Achievement Fan Love Benefits", the format is lottery, not universal distribution. Users log in to Geely Galaxy App to participate. Prizes include milk tea vouchers, 1 Million Sales Commemorative Badge, in-car ecosystem premium products, Capybara IP merchandise, and charging service fee discount vouchers.

In addition, Geely Star Wish partnered with China Automotive Technology and Research Center, conducted a test on a 310km Dream Version service vehicle driven 220,000 km. Test performed in Eco mode, air conditioning off, comprehensive road conditions. Range achievement rate was 99.7%. Handling and chassis part, the vehicle's Moose Test result was 78.1km/h. Star Wish adopts Rear-mounted Rear-drive layout, Front MacPherson, Rear multi-link independent suspension. Officially stated chassis tuned by Lotus Team, remained stable and controllable after 220,000 km use.

Battery is the most concerned part for long-term use. The same vehicle completed six extreme tests in serial order, covering Battery Health at pack level, High-temperature baking, Seawater immersion, and at vehicle level Low-temperature charge/discharge, Bottom impact, Dual-needle puncture. Results showed Battery Health was 91.19%, higher than national standard requirement not lower than 70% after 200,000 km. Star Wish standard across the entire range equipped with CATL cells and Liquid cooling temperature control system, and equipped with Shendun Battery Safety System.

At the press conference, Geely joined hands with users to launch the third season of "Our Star Wish" Charity project. This project started from the promise with car owners at launch. The first two seasons built basketball courts, football fields for schools in Sichuan Daliang Mountain, Guizhou Qiannan. The third season landed in Yunnan Pu'er Ximeng County Masan Village, donated to build music classroom for local "Little Sparrow Choir", and invited children to Hangzhou to perform on stage with Lang Lang.

Author of this article is Tichebang Yu Tian

STAR Limited Edition Explodes on Scene, Exclusive Fan Benefits for Million Owners Maxed Out This Time

Who Gets It! On November 6 in Hangzhou, this press conference took the "National Legend Car" status to the ceiling — Geely Galaxy Global User Music Carnival + Star Wish Million Achievement Fan Event, the scene was as lively as a large offline team building for million owners.

The most explosive number was thrown out directly: Only 24 months since launch, Geely Star Wish cumulative sales broke 1 million units! Calculated, someone drives away a car on average in less than a minute. This new record of "The world's fastest New Energy Vehicle to achieve 1 million sales" is firmly secured on their own body, turning the global pure electric small car competitive landscape into a new script.

This time Geely truly understands "fulfilling wishes": Two new STAR Limited Edition models launched directly, STAR Ace and STAR Chill limited-time benefit price is only 88,800 yuan. At the same time, the fan benefits arranged for the million owners pile up into a mountain. Go to Geely Galaxy App to draw a prize, Grandpa Doesn't Boil Tea milk tea is fully provided. Million commemorative badges, Capybara IP merchandise, car practical good things are all arranged for you. Mainly focusing on "Million user support, we really keep it in our hearts".

From Hit Product to Welded Benchmark: Reaching 1 Million in Two Years, This Time They Really Understood "Global Speed"

Only officially debuted in October 2024, in two years time rushed to 1 million sales. This speed of "less than one minute per car", if said out, competitors would stand stunned for two seconds.

They are not the "Fireworks-style candidates" relying on rushing data in a single month, but the "King of Competition" stabilizing from year start to year end: In 2025 directly won the China auto market all-category sales champion, in the first half of 2026 sold 249,418 units, YoY increased by 21%, continuing to firmly sit in the most best-selling model position in the whole market. Coming to the second half, even more game-breaking, August, September two consecutive months single month sales broke 60,000, October directly reached 70,000, stepping their own single month record underfoot again. The point is this sales champion front has no attribute modifier at all, no matter if you are fuel car, joint-venture car or luxury car, queue line stand well, Star Wish directly stands front row.

Selling explosively domestically is fine enough, going overseas still kills crazily: Australia, UK, France... Now already rushed into global 30+ countries, first half of 2026 directly won China New Energy Hatchback Export Second Place. Thailand sold into Electric Vehicle Sales Champion, Egypt for 2 consecutive months A&B Level Pure Electric Sales First, Mexico All-category Pure Electric for 3 consecutive months ranked Second, Australia just launched 2 months, directly seized the local Hatchback Pure Electric Champion position in hand. Now Star Wish running on foreign streets, long ago is the "China Smart Manufacture New Internet Celebrity" with maxed recognition in foreign eyes. The gold content of 1 million sales, from domestic one way exploded to the whole world.

New Ways for 1 Million: STAR Limited Edition Trendy New Launch, Fan Benefits Sent Directly to Your Hand

1 million units, there are 1 million kinds of different divine lives. Some drive it for commuting check-in, some drive it for self-driving camping, some paste car stickers decorated colorfully as mobile trendy items. The two STAR Limited Edition versions launched this time, completely precisely stepped on the aesthetic points of young people:

STAR Ace directly arranges Youwu Green, Pepsi Orange, Flowing Silver three jumpy car colors for you, driving on the road attention rate directly maxed out; STAR Chill uses soft Milk Salt Cream car color, matching brand new customized interior, sitting inside whole person relaxes down. Two cars also stuffed same-level only one electric front trunk and EVA Robot, fresh experiences others don't have, you get in car directly own. Now buy in still can get 3,000 yuan Super Trade-in Rebate, limited time unlock value 4,099 yuan STAR Exclusive Big Gift Pack, this wave launch sincerity directly maxed out.

Fan appreciation session even more "Understand Young People" embedded in DNA: All owners open Geely Galaxy App can draw lottery. Milk tea vouchers, exclusive commemorative badges, Capybara healing merchandise, charging discount vouchers all in prize pool. Even milk tea you usually want to drink, small merchandise you want to grab, are all arranged clearly for you. Subsequent STAR Limited Edition series will still non-stop release new versions. No matter you are Play Cool Trend Modification Party, or Lie Flat Relaxed Camp, can always find the one that pokes your preference.

220,000 km Real-World Test Deep Dive: Even Worn Out Can Still Fight, This is the Hard Confidence of 1 Million Sales

Online every day people say "New Forces rely on stacking configurations", but Geely directly pulls out a real user drove 220,000 km old car, dragged to CATA (China Automotive Technology and Research Center) for full dimension real test — What flower tricks don't play, just show you the car made daily, finally state can be how good it can perform.

Result came out directly shocked everyone's chin: Energy saving mode turn off AC run comprehensive road condition, this 220,000 km old car, range achievement rate surprisingly still 99.7%! All series standard CATL Battery Cells plus liquid cooling temperature control system, three-electric systems stable like old yellow ox. Moose test directly do to 78.1 km/h, chassis stable than many newly picked same-level new cars even silkier, rear motor rear drive plus Lotus tuning foundation, drove 220,000 km still not bring discount.

Most cruel battery six major limit tests directly chain on: High temp roast, seawater soak, bottom impact, needle pricking test all arranged once, result test finish battery health degree still 91.19%, higher than national standard required 200,000 km 70% standard by a big cut. Geely God Shield Battery Safety System plus aluminum alloy protection cabin, layer by layer safety buff stacked full, you just dare to open safely, safety matter fundamentally not need you worry.

From just launched to A0-class small car standards directly raised, to two years saved million users, Star Wish never relied on low price rolling market, relied on solid durable quality, welded "High Quality and Good Price" these four words onto every car.

Million Wishes Round Together: Season 3 "Our Star Wish" Directly Takes Va Ethnic Small Singers to Big Stage

Selling cars selling to doing charity with users, only Geely Star Wish can play this warmth. First two seasons with million owners together in Daliang Mountains, Guizhou Qiannan build children's basketball courts, soccer fields, this time Season 3 directly chased to Yunnan Ximeng Va Mountain inside.

Local Masan Village "Little Sparrow Choir", a group of children loving to sing Va songs, always want to sing hometown songs to outside big stage, this wish was recorded in Star Wish owners hearts. This time Geely Star Wish directly in local donated built exclusive music classroom, also brought children to Hangzhou, directly on same stage with Lang Lang, Lang Lang on site give children master class, face to face guide play piano sing songs. You on Star Wish made small wish, brand really will help you realize on ground, this two-way connection feeling, really than simple selling car warm much too.

Now standing on million sales new starting point, Star Wish next road also very simple: You want good looking new car models, I will continuously give you limited editions; You want reliable quality, I will use hundreds of thousands km real test give you bottom support; You want to help children realize wishes, I will accompany you together to land matter. From world fastest break 1 million New Energy Vehicle, to next million users common choice, this national legend car next story, can still bring us more surprises.

On the morning of October 20, the Geely Galaxy production line at the Xiangtan manufacturing base was operating a double shift, with a new vehicle coming off the line every 55 seconds, where humans rest but the line does not. The 1 millionth Star Wish came off this line; counting from its launch in October 2024, in 24 months, it set a global record for the fastest million-unit speed for new energy vehicles.

Looking at the five nodes laid out, the intervals are getting shorter: Launched in October 2024, 200,000 in May 2025, 600,000 in March 2026, 800,000 in August, 1 million in October; the final 400,000 units took only 7 months. For a scale of 1 million units, it usually takes three to five years globally, and often involves the combined volume of several models under a brand, but Star Wish achieved 1 million units for a single model in 24 months. The production line hasn't changed; what changed is the order speed: Retail sales were 465,775 units in 2025, ranking first in all categories; in the first half of 2026, retail sales were 249,418 units, a 21% year-over-year increase. Extending to January-September, cumulative sales still rank first in all categories in China, with its share in the A0-segment pure electric market exceeding 30%. It sold over 60,000 in both August and September for two consecutive months, and broke 70,000 in October, which is the highest single-month sales volume for this car.

Star Wish has been sold to over 30 countries globally; in January-June 2026, it ranked second in China's new energy hatchback exports. Thailand EV sales champion, Egypt A&B pure electric sales champion for 2 consecutive months, Mexico top 2 in all-category pure electric sales for 3 consecutive months, Australia launched only 2 months and won the Hatchback pure electric sales champion again; these achievements were all secured by this car.

70,000 RMB Level Value Benchmark: Targeted Breakthrough on Three Major Practical Pain Points

From 64,800 to 94,800 RMB, Star Wish is not the cheapest in the A0-segment; it couldn't sell 1 million units in 24 months relying solely on being cheap. It solves three old problems that consumers at this price point have tolerated for years.

First is space, the most commonly criticized pain point for small cars. Star Wish has a length of 4135mm and a wheelbase of 2650mm. The rear floor is completely flat, so if three adults sit in the back, the middle one doesn't need to spread legs the whole way. There is also a 70L front trunk at the front of the car; charging cables, umbrellas, wet rags, and other items that shouldn't enter the cabin finally have a place to put. With the rear seats folded, the cargo space expands from 375L to 1320L, enough to fit a small desk horizontally. Under the passenger seat, there is a 10L drawer; lipstick, wet wipes, charging cables, and other scraps usually scattered on the seats can be stowed away in one go. Vanity mirrors for the driver and passenger both have soft light, so there's no need to find a light before touching up makeup before going out.

Next is the bumpiness issue. Star Wish chassis features a rear-motor rear-wheel drive setup plus a rear multi-link independent suspension; this is not common in 70,000 RMB cars. When going over speed bumps, the two rear wheels go their own way; one presses up while the other doesn't bounce along.

Finally, difficulty in turning around. Star Wish has a minimum turning radius of 4.95 meters, with a maximum front wheel steering angle of 41 degrees. On narrow roads like those in old residential areas, you can turn around in one steering input without needing to back up and then go.

These three features are available on the 64,800 RMB entry version, with no extra cost required.

Maxed-out Hidden Configuration: Cross-Tier Investment in Safety and Quality

The easiest thing to cut costs on in low-priced cars is the battery. Mixed cell assembly at this price point is not rare; the same model uses different suppliers for different batches, and buyers have to rely on luck. Star Wish uses CATL Lithium Iron Phosphate across the line, equipped with liquid cooling. There is also an aluminum alloy protective cabin outside the battery pack. For underbody strikes, scrapes, or wading water, the outer shell breaks first, protecting the cells.

Filling the Brand Matrix: A Key Move for Galaxy to Enter the Entry Market

Geely Galaxy was established in February 2023. The first car, L7, launched in May of that year. It sold 83,000 units in 2023, 494,000 in the second year, and 1.24 million in 2025, increasing more than tenfold in three years; from L7's launch to reaching 1 million annual sales took 29 months, a speed that leaves many new energy brands in the dust.

But during these three years, Galaxy has been missing one piece: no car under 100,000 RMB that can carry volume. E5 holds the 150,000 RMB pure electric SUV segment, Starship 7 holds the hybrid SUV segment, and M9 is responsible for the high end. For a mainstream brand to stand firm, it needs a car that ordinary people can afford at first sight, and Star Wish fills this position.

So, these 1 million units of Star Wish mean more than just adding another hit car for Galaxy; it brings the high quality and good value pitch onto the 70,000 RMB price point, the hardest to work on. By standing firm here, it can fight down and dare to go up.

In Galaxy's 1.24 million units in 2025, Star Wish accounted for 530,000, over 40%. Placed into Geely's annual 3.02 million units and 1.69 million new energy units, it is the backbone; it's not the most expensive in Galaxy, but the one most people recognize first.

After 1 Million Sales: Long-term Stability Supported by System Capability

Star Wish achieving 1 million sales is the strongest proof of the GEA global new energy architecture's success. The proof is not on the drawings, but in Xiangtan, Geely's self-built complete vehicle base. Operated in Hunan for 20 years, auto production and sales in 2025 broke 640,000 units/sets. The supporting Flash-Power battery project has an annual capacity of 10 GWh, and the 1 millionth battery pack comes off the line in 2026. With the whole vehicle and battery in the same city, the support radius is short, ensuring the 55-second-per-unit cadence doesn't break.

Another piece of evidence lies in the hands of users. A 310km Dream Edition Star Wish ran for two years; the odometer reached 220,000 km. In Eco mode with the AC off, running from full charge to empty, the measured range was 309.3 km, a range achievement rate of 99.7%. The same car re-tested the Moose test at 78.1 km/h, compared to 80.7 km/h for a new car. The measured range of EVs is usually 80-90% of the rated range; this car that ran for two years and 220,000 km can still achieve 99.7%, and the Moose test is only 2.6 km/h lower than the new car. The battery and chassis have basically not deviated.

1 million units coming off at light speed shows this line runs fast; whether the 1,000,001st unit's quality is the same truly shows whether the production line is stable.

Conclusion

Selling 1 million units in 24 months is a speed record, but speed itself is not the destination.

1 million units off the line means Star Wish has entered a new stage of scale; the bigger test has just begun. For over 30 countries overseas, the question is whether channels, after-sales, and brand recognition keep up with the car sales speed, and whether localized production is on the agenda. Domestically, where is the ceiling for the A0-segment share? What to rely on to keep the gap after competitors catch up on configuration? Whether the price band will be squeezed from above and pressed from below? All are questions to be answered next.

At least until today, Star Wish's speed has proven two things: the scale space for entry-level pure electric is far from fully released; once product power crosses the 'enough' line, the mass market wants more than the industry thinks. China's new energy competitiveness is shifting from purely competing on price-performance to competing on supply chain efficiency and product definition capability.

November 6, at a lively global user music carnival in Hangzhou, Geely Star Wish delivered an impressive performance report: Launching for only 24 months, cumulative sales broke through 1 million units, averaging less than one minute per sale, becoming the fastest new energy vehicle globally to reach 1 million sales. For a pure electric small car, this speed truly refreshed industry expectations.

In order to return these 1 million trusts, Geely Star Wish announced two new variants of the STAR Limited Series on the spot — STAR Ace and STAR Chill, with a limited-time special price of 88,800 RMB. At the same time, the "1 Million Achievement Fan Love Rights" went online simultaneously. Users log in to the Geely Galaxy App to participate in the lottery, having a chance to win Grandpa Doesn't Make Tea milk tea vouchers, 1 Million Sales Commemorative Badges, In-vehicle ecosystem premium goods, Capybara Healing IP peripherals and other gifts. Product renewal plus substantial user benefits, it is evident that Geely Star Wish is responding to every owner with heart.

From Hot Seller to Benchmark, 1 Million Sales Relies on Stability

Geely Star Wish's leadership is not simply about spiking in one month, but a stable performance spanning multiple sales cycles. After securing the sales championship of all categories in China's auto market in 2025, cumulative sales in the first half of 2026 reached 249,418 units, up 21% year-on-year, continuing to hold the title of best-selling model in China's market. Entering the second half, the pace accelerated: August and September single-month sales continuously broke 60,000 units, October even broke 70,000 units, setting a single-month historical high. No matter the brand, energy type, or level, Geely Star Wish, with its sales champion identity without qualifiers, has firmly stood in China's auto market.

The hotness in the domestic market also extended overseas. Currently, Geely Star Wish has sequentially landed in over 30 countries globally, ranking TOP 2 in exports of Chinese new energy hatchback models from Jan-Jun 2026. Securing EV sales champion in Thailand, ranking A&B class pure electric sales first for 2 consecutive months in Egypt, ranking all-category pure electric second for 3 consecutive months in Mexico, and holding the Hatchback pure electric sales champion title for 2 months since launch in Australia. Geely Star Wish galloping on streets globally is becoming a new card of "Made in China", also extending the gold content of 1 million sales from domestic to overseas.

Two New STAR Variants Launch, Fan Love Rights Land Simultaneously

Behind 1 million units are 1 million different lifestyles. The two new STAR Limited Series variants launched this time are aimed at young users' personalized needs. STAR Ace offers 3 car colors: Worry-Free Green, Pepsi Orange, and Flowing Silver; STAR Chill adopts Milky Salt Rice color and matches with brand new interior. Both new variants are equipped with rare Electric Front Trunk and EVA Robot in their class, kneading personality expression and daily convenience into the driving experience. Regarding purchase rights, users buying the two new variants can enjoy a 3,000 Yuan Super Trade-in Subsidy, and can also get a STAR Exclusive Gift Pack worth 4,099 Yuan within the limited time.

At the same time, the "1 Million Achievement Fan Love Rights" was officially released: 1 million users can all log in to the Geely Galaxy App to participate in the lottery. Prizes include Grandpa Doesn't Make Tea milk tea vouchers, 1 Million Sales Commemorative Badges, In-vehicle ecosystem premium goods, Capybara Healing IP peripherals and Charging Service Fee Discount Vouchers, etc. Satisfying personalized needs and also caring for the details of daily driving, this has become a way for Geely Star Wish and users to interact for a long time. Centered on changing aesthetic preferences and travel scenarios, the STAR Limited Series will continue to renew, launching more new variants and new experiences, allowing every lifestyle to find a matching choice.

220,000 km Field Test, Long-term Reliability is the True Confidence

Visible configurations can be chased, but invisible expertise cannot be achieved overnight. The confidence of Geely Star Wish refreshing global sales speed comes from product quality that withstands time and mileage tests. Geely Star Wish, in collaboration with CATARC, conducted a field test on a 310km Dream Edition in-service vehicle driven by users for 220,000 km, focusing the inspection on the true state after long-term user usage.

Under comprehensive road conditions with energy-saving mode and AC off, the car driven for 220,000 km achieved a range attainment rate of 99.7% in the field test. All series are standard equipped with CATL cells and liquid cooling temperature control system, verifying the stability of the Three Electrics. Reindeer test 78.1 km/h result, handling stability is superior to most new cars of the same level; Rear-wheel drive layout, front MacPherson and rear multi-link independent suspension, plus Lotus tuning, make this old car still show stable and controllable chassis expertise. Regarding battery safety, in-service vehicles concurrently underwent Six Major Battery Extreme Series Tests, covering battery health at pack level, high-temperature baking, seawater immersion, and vehicle level low-temperature charge/discharge, bottom impact, double-needle piercing. Results show, after 220,000 km high-intensity use, battery health is still 91.19%, far exceeding the national standard of 70% at 200,000 km; Shen Dun Battery Safety System's safety design under multiple severe conditions was also systematically verified. O-shaped aluminum alloy battery protection cabin and double-well-shaped rear subframe form physical reinforced protection, coordinating with liquid cooling temperature control system and BMS3.0 Battery Doctor to manage temperature and monitor status, building multiple guarantees from structure to operation.

From the initial launch using subversive user insights and product definition to raise A0-class small car category standards, to gaining 1 million user recognition in two years, Geely Star Wish jointly supports "High Quality and Good Price" with long-term reliability and cross-level experience, pushing A0-class pure electric small cars towards a new era.

"Our Star Wish" Season 3, Let Millions of Wonders Continue to Extend

At the moment sales spanned 1 million units, Geely Star Wish and users' another promise continues — "Our Star Wish" public welfare project, originating from the shared wish with owners at launch. Season 1, Season 2, Geely Star Wish and owners together built basketball courts, football fields for children in Sichuan Daliang Mountains and Guizhou Qiannan, letting mountain youths touch dreams while running. Season 3, "Our Star Wish" arrives following the singing from the low mountains.

In Masan Village, Simeng County, Pu'er, Yunnan, the "Little Sparrow Choir" has a group of children who love low-voiced songs, dreaming of singing ethnic songs to a bigger stage, this wish also moves Geely Star Wish owners. To fulfill the owners' wish, Geely Star Wish donated and built "Our Star Wish Music Classroom", and invited children to Hangzhou to perform on stage with Lang Lang. Beyond the performance, Lang Lang also provided music guidance face-to-face to children, and gave a masterclass. From donating the music classroom to stepping onto the big stage, Geely Star Wish responded to owners' wishes with a dream-fulfilling action, and also let children's low singing dreams land under the witness of 1 million users.

Standing at the new starting point of 1 million units, Geely Star Wish will continue to start from user needs, responding to every beautiful life with continuously advanced products, undertaking every trust with long-term reliable quality. From the world's fastest new energy vehicle to reach 1 million sales, to the next common choice of 1 million users, Geely Star Wish will continue to walk with users with champion strength, showing the world the speed, quality, and sincerity of Chinese new energy vehicles.

On November 6, 2026, at the scene of the Geely Galaxy Global User Music Carnival and the Star Wish 1 Million Mileage Achievement Fan Benefit Launch Event, Geely announced that since the launch of Star Wish in October 2024, cumulative sales have broken through 1 million units.

The 1 millionth unit went off the line on October 20 at the Xiangtan manufacturing base, with an average pace of 24 months of one Star Wish rolling off every 55 seconds. In the just passed October, Star Wish sales reached 71,337 units, setting a new single-month high since launch.

If you observe Star Wish's growth curve within the entire A0-class pure electric market, this car's share has remained above 30% for a long time, equivalent to one out of every three A0-class pure electric cars sold being a Star Wish.

Compared to the summary of "another small car sold like hotcakes", the true analytical value of Star Wish's 1 million units lies in why the A0-class pure electric category, which was once locked in a "low price-low spec-low profit" cycle, could have a product emerge in 2026 that accommodates cross-grade configurations, scale sales, and sustainable operations within the 60,000-level price band?

A deeper inquiry, why is it Geely that achieved this?

First, it must be clear that the A0-class market is growing, but it's not the same thing growing. Data shows that in 2026, the overall new energy market presented a sufficiently clear differentiation line. Retail of domestic passenger cars cumulatively reached 13.334 million units from January to September, a year-on-year decline of 21.7%.

The contraction of the overall market is global, but A0-class pure electric followed the opposite curve during the same period. Wholesale in September reached 396,000 units, up 10.0% year-on-year, accounting for 35% of pure electric vehicle wholesale volume; adjacent A00-class pure electric wholesale was 78,000 units during the same period, down 51% year-on-year.

One segment rising and one falling indicates that the total demand for small cars has not universally expanded; what expanded is the proportion of "complete products" within the small car category.

After all, the core task of A00-class products is to meet the baseline needs of short-distance commuting. Size, range, and configuration are set around the lowest usage intensity. The extra price paid for A0-class buys a small car that is closer to a conventional family car in terms of space, safety, range, and cabin experience, capable of covering commuting beyond pick-ups, family purchases, and weekend short trips.

Consumption structure is also shifting. Requirements for range and safety by first-time buyers are increasing. Family additional purchase users treat small cars as a flexible and easy-to-park daily supplement. A portion of users have started to view small cars as an extension of personal aesthetics and lifestyle.

There are more reasons to buy a small car, but every new reason points in the same direction. "Enough is enough" can no longer define a 2026 A0-class product.

This demand migration is not something no one saw.

In the past few years, the A0-class market has seen various attempts. Some opened scale with extremely low prices, others sought niche customer groups with differentiated design. Each verified part of the real demand, but none answered the fundamental question: In this price band where single-unit profit space is extremely limited, what supports the cost required to make the product more complete.

The reason why Star Wish's 1 million units is worth using as an entry point to observe Geely is that it provides an answer at the system level, not a single-point answer for one car. More importantly, Star Wish's "cross-grade" is not actually new in the A0-class. What is new is that it holds up commercially.

Historically, the economic account of the A0-class market has long been unsolvable. The reason is not complex. Low car prices mean limited R&D amortization and component costs that a single vehicle can bear. Automakers have very little room for extra investment in chassis, batteries, and cabins. Product definition can only be repeatedly subtracted.

Star Wish's approach is not to find balance within subtraction, but to change the premise for subtraction to hold first.

The GEA architecture provided underlying support for Star Wish. The core feature of this architecture is not leadership in a specific single technology, but the cross-vehicle reuse capability of technology units. Core components like the 11-in-1 electric drive and God Shield Short Blade Battery are shared among multiple models within the Galaxy system, and development and procurement costs are systematically amortized.

The volume of the Galaxy brand further enhanced bargaining power on the supply chain side and fixed cost amortization efficiency on the manufacturing side. When the mass production scale of a single model reaches the million-unit level, fixed costs in the R&D, procurement, and manufacturing links gained sufficient amortization space. Only then did automakers have the conditions to continuously include rear-wheel drive, multi-link independent suspension, CATL cells, and smart cabins—originally technology configurations belonging to higher price bands—into a starting price of the 60,000 level.

The keyword here is "sustainable". The A0-class market does not lack products that "pile up configurations" in a single model year. What it lacks is turning cross-grade configurations into a regular capability that can be iterated year after year.

Star Wish was still able to launch STAR Ace and STAR Chill limited series in 2026, adding configurations like an electric front trunk and EVA robots on a limited-time rights price of 88,800 yuan. This shows that this cost structure has not tightened due to scale expansion, but rather has gained more room for maneuvering. "Cross-grade" has turned from a configuration list into a sustainable product rhythm. This is the truly meaningful change that a million-unit scale brings to the A0-class category.

From an industry perspective, the spillover effect of this thing is more noteworthy than the sales numbers of Star Wish itself. Once a product establishes a new configuration benchmark in a niche market, other products in the same category will face an overall rise in user expectations. The competitive focus of A0-class pure electric gradually shifts from "who can meet commuting needs at the lowest price" to "who can provide a more complete product experience at a reasonable price".

Competition is still intense, but the content of competition has changed. From price wars to system efficiency wars. For a category long shrouded in low-price narratives, this shift itself is a signal of the category moving towards maturity.

Sales speed can be realized within a shorter cycle through product definition and channel capabilities. However, for an entry-level product to go from "hot seller" to "benchmark", the million-unit speed requires a slower scale to be realized, thus answering a question that speed cannot answer: What remains after driving for a long time.

The response given by Star Wish at this user conference was a test of a user vehicle in service driven 220,000 kilometers, jointly conducted with the China Automotive Technology and Research Center. Under comprehensive road conditions with energy-saving mode on and air conditioning off, the test range achievement rate for this 310km Dream Edition was 99.7%; after 220,000 kilometers of high-intensity use, battery health was 91.19%, higher than the national standard requirement that battery health be no less than 70% at 200,000 kilometers. The moose test score was 78.1 km/h, and the chassis remained stable and controllable after long-term use. The battery system also completed multiple serial tests at both the pack and whole-vehicle levels, covering conditions such as high-temperature baking, seawater immersion, bottom impact, and dual-needle piercing.

The industry significance of these numbers is not about refreshing records, but about extending the A0-class product evaluation coordinate system from "cost-performance ratio under new car conditions" to reliability over the entire lifecycle.

Among the A0-class pure electric user group, a significant proportion are family additional purchases or first-time car buyers. Their concern about "whether this car can maintain its initial state after a few years" is often more real than zero-to-hundred acceleration or screen size.

The in-service vehicle test provides a scale about patience. A million units is a speed story, 220,000 kilometers is a durability story. The latter is the true channel for an entry-level product to convert scale into reputation. When a car begins to organize communication around "how is it after using it for a long time" after the million-unit mark, it shows its judgment on its own quality foundation has crossed the paper parameter stage.

At this stage, Star Wish has entered more than 30 countries globally, achieving leading positions in niche markets in Thailand, Egypt, Mexico, Australia, etc. It ranked second in Chinese new energy hatchback exports in the first half of 2026. These numbers constitute part of the gold content in the million units, but what better explains the stage change than single-market rankings is Geely's capacity layout in Europe.

Geely reached an agreement with Ford to take over parts of Ford's Valencia Almussafes plant in Spain for producing EX2 (Star Wish's European version). The significance of this step is not "having one more overseas factory", but that the globalization of A0-class small cars is shifting from trade exports to localized system layout.

Exports open up sales space; localized production opens up business space. Assembly within the EU means products move from "cross-border trade" into the track of "local industry participation", where the supply chain, manufacturing, and employment are interlocked more deeply with the local economy.

For an A0-class product, this interlock is particularly important. The price bandwidth of A0-class determines its sensitivity to cross-border costs is higher than any other category, and localized production removes this sensitivity from the business model.

Geely's move in Spain also brought the GEA architecture into the European industrial division of labor. The cooperation between Ford and Geely involves not only factory transfer but also extends to joint development of pure electric and plug-in hybrid SUVs based on the GEA architecture.

An A0-class architecture verified by million-unit scale in the Chinese market is starting to participate in global automotive industry capacity restructuring in the role of a technical foundation. This is a system spillover that export numbers cannot directly measure.

Returning to the question at the beginning, the A0-class is growing, and Star Wish has taken over more than 30% of the share in the A0-class. The fact that these two things hold true at the same time relies not on one car hitting a single point.

It verifies a more underlying logic: in a category where single-unit profit space is extremely thin, reduce the cost of technology units through architecture reuse, amortize fixed costs through scale, and then return the saved space to users through continuous product iteration—this cycle is runnable.

Star Wish's 1 million units is the first complete answer paper delivered by this cycle, thus opening a track for A0-class pure electric to move from "cheap cars" to "complete cars", where system efficiency is competed for rather than purely price.

For Geely, the significance of Star Wish is not just a sales pillar. It proves with an entry-level product that system capabilities can be converted into user-perceivable value under the most stringent cost constraints. This conversion capability is more worth remembering than the 1 million units itself.

November 6, Hangzhou, Geely Galaxy turned a 'One Million Achievement' press conference into a user carnival. According to Geely's disclosure, Geely Xingyuan's cumulative sales exceeded 1 million units within 24 months of launch, selling one unit in less than a minute, becoming the fastest NEV globally to achieve 1 million sales.

Of course, 1 million sales is a sufficiently prominent milestone. But if we only view it as a marketing celebration, we might miss more interesting parts: In the A0-level pure electric small car market long defined by 'commuting' and 'low price', why could Geely Xingyuan reach 1 million units in two years? The answer lies not only in the spec sheet, nor just in the price.

In my view, Geely Xingyuan's 1 million units deserve breakdown on at least three levels: the stable rhythm behind the speed, the user-centric thinking behind the product, and the long-term quality evidence behind the sales figures.

I. One Million Units Is Not a Single Month Spike, But a Consistently Stable Championship Rhythm

The small car market never lacks hits; what it lacks is stable output across multiple sales cycles.

Geely Xingyuan launched in October 2024, with cumulative sales exceeding 1 million units in two years. More noteworthy is its sales curve: After winning the China market's overall category sales champion in 2025, it sold 249,418 units in the first half of 2026, a 21% year-on-year increase, retaining the title of best-selling model in the Chinese market; entering the second half, August and September single-month sales continuously exceeded 60,000 units, and October exceeded 70,000 units, setting a new all-time high for single-month sales.

The value of this data lies in that it is not reliant on promotions in a single month to boost volume, but maintaining rhythm across multiple sales cycles. Furthermore, Geely Xingyuan's champion identity is unrestricted by brand, energy type, or class—in an extremely competitive market, this 'undecorated' lead is harder than being a champion in a pure new energy sub-segment.

Outside the domestic market, Geely Xingyuan has landed in over 30 countries worldwide, ranking TOP 2 in China new energy hatchback exports for January-June 2026; it took the EV sales champion in Thailand, held the A&B class pure electric sales champion in Egypt for 2 consecutive months, ranked second in all-category pure electric in Mexico for 3 consecutive months, and won the Hatchback pure electric sales champion in Australia just two months after launch.

This shows that Geely Xingyuan's 1 million units is not just an 'internal cycle hit' in the Chinese market, but is starting to become a calling card for 'Made in China' in the global small car market. Speed is the result, the system is the cause.

II. New STAR Limited Series: Not Stacking SKUs, But Responding to Users' 'Personalized Necessities'

1 million users mean 1 million lifestyles. Geely Xingyuan this time launched two new versions of the STAR Limited Series — STAR Ace and STAR Chill, with a limited-time rights price of 88,800 yuan.

Among them, STAR Ace offers three car colors: Worry-Free Green, Pepsi Orange, and Flowing Silver; STAR Chill uses Salted Milk Beige color and matches new interior. Both new versions simultaneously equip the only electric front trunk and EVA robot in their class, putting personal expression and daily convenience into the same driving experience. Regarding purchase rights, users buying the two new versions can enjoy a 3,000 yuan super trade-in subsidy, and have a limited-time opportunity to get a STAR exclusive gift pack worth 4,099 yuan.

More worth mentioning is the synchronized 'One Million Achievement Fan Service Rights': Users log into Geely Galaxy App to participate in a draw, having a chance to get Grandpa Does Not Brew Tea milk tea vouchers, Geely Xingyuan 1 Million Sales Commemorative Badge, Geely Xingyuan In-car Ecosystem Products, Capybara Healing IP Merchandise, and Charging Service Fee Discount Vouchers, etc.

The unit price of these rights may not be stunning, but the touchpoints are dense: a cup of milk tea, a badge, an in-car product, a charging discount, all are brand touchpoints users perceive daily. Service is not stacking prizes high, but making 1 million users feel seen. For a national-level small car, this high-frequency, lightweight, sustainable user relationship is more valuable than a one-time big gift pack.

III. 220,000 KM On-Sold Vehicle Field Test: Quality Is Not a Slogan, But Verifiable Evidence

If sales and rights are the 'visible' parts, then Geely Xingyuan's harder move this time was putting quality to the test of time and mileage.

Geely Xingyuan partnered with CATARC to conduct a field test on an on-sold 310km Dream Edition vehicle driven by users for 220,000 km. Under energy-saving mode and with AC off in complex road conditions, the on-sold vehicle achieved a range achievement rate of 99.7%; Reindeer Test result was 78.1km/h, handling stability superior to most new cars in the same class. This is supported by CATL battery cells and liquid-cooled temperature control systems, rear-engine rear-drive layout, front MacPherson and rear multi-link independent suspension, and Lotus tuning.

Regarding battery safety, the on-sold vehicle underwent six major battery extreme serial tests, covering battery health at the pack level, high-temperature baking, seawater immersion, as well as low-temperature charge/discharge, bottom impact, and dual-needle puncture at the vehicle level. Results showed that after 220,000 km of high-intensity use, battery health was 91.19%, far exceeding the national standard of 70% after 200,000 km. God Shield Battery Safety System, I-shaped aluminum alloy battery protection compartment, double-well rear subframe, and liquid-cooled temperature control system with BMS3.0 Battery Doctor, form multiple guarantees from structure to operation.

New car parameters can be caught up, the state after long-term use is hard to accelerate. For A0-class pure electric small car users, what they care about most is often not 0-100 acceleration, but whether the range remains stable, battery remains safe, and chassis remains intact after three, five, or 220,000 kilometers. Geely Xingyuan used an on-sold 220,000 km vehicle for testing, actually turning 'quality' from communication rhetoric into verifiable evidence.

IV. From 'Our Xingyuan' Season 3, Seeing Another Side of Million Users

1 million units are not just transaction records, they can also be a social expression completed by users together.

Geely Xingyuan's 'Our Xingyuan' public welfare project has reached Season 3. Season 1 and 2 were in Sichuan Daliangshan and Guizhou Qiannan, where Geely Xingyuan and owners built basketball courts and football fields for children together; Season 3 came to Masan Village, Simeng County, Pu'er, Yunnan, focusing on 'Little Sparrow Choir', a group of children who love low singing. Geely Xingyuan donated to build 'Our Xingyuan Music Classroom', and invited the children to Hangzhou to perform with Lang Lang on stage, Lang Lang also conducted music guidance face-to-face and opened masterclasses.

The value of this matter lies not in 'hiring stars', but in that it originates from owners' wishes and is completed jointly by the brand, users, and children. For 1 million users, public welfare is not a unilateral image project of the brand, but a sense of participation: the car they chose is also participating in some specific and subtle beauties.

1 Million Units Is Speed, 220,000 KM Is the Answer

Geely Xingyuan's 1 million units in two years are easily summarized as 'fast'. But what truly supports this speed is the stable output champion rhythm, continuously refreshed product response, verifiable long-term quality, and the ability to extend user relationships from transactions to daily rights and public welfare co-creation.

The next stage competition for A0-class pure electric small cars will not just be 'who is cheaper', but 'who can continuously deliver reliability and sincerity in front of 1 million users'. Standing at the new starting point of 1 million units, Geely Xingyuan no longer needs to answer 'how to become a hit', but 'how to make the 1 millionth user believe just like the 1st user'.

From this perspective, 1 million sales is a milestone, 220,000 km on-sold vehicle field test is the confidence. Speed makes people see, quality makes people stay.

November 6, Geely Galaxy held a Global User Music Carnival in Hangzhou, simultaneously announcing the news that Star Wish achieved 1 million sales. 24 months after launch, Star Wish cumulative sales surpassed 1 million units, averaging one sale in less than a minute, becoming the fastest new energy vehicle globally to reach 1 million sales. Launching simultaneously this time are the STAR Limited Series new variants STAR Ace and STAR Chill, limited-time benefit price of 88,800 yuan, purchase includes 3,000 yuan trade-in subsidy, limited-time exclusive gift pack worth 4,099 yuan, simultaneously announcing One Million Achievement Fan Benefits, users can participate in lucky draw in Geely Galaxy App, prizes include milk tea vouchers, commemorative badges, car ornaments, IP merchandise, etc.

This million was not achieved through a single-month spike. Star Wish launched in October 2024, won sales champion of all car categories in Chinese market in 2025, cumulative sales of 249,400 units in first half of 2026, year-on-year increase 21%, retained domestic best-selling vehicle title. Second half pace still accelerating, August and September single-month sales continuously broke through 60,000 units, October exceeded 70,000 units, setting new single-month high. Overseas entered more than 30 countries so far, ranked second in first half of 2026 Chinese new energy hatchback exports, won EV sales champion in Thailand, ranked first in A&B Class pure EV in Egypt for two consecutive months, ranked second in all-category pure EV in Mexico for three consecutive months, in Australia retained Hatchback EV sales champion title within two months of launch.

The difference between the two new variants lies mainly in style, STAR Ace offers three car colors: Worry-Free Green, Pepsi Orange, Flowing Silver, STAR Chill uses Milky Salt Rice color paired with new interior, both standard equipped with industry-exclusive electric front trunk and EVA robot, daily retrieval much more convenient. Official also mentioned, STAR Limited Series will continue to launch new variants according to user aesthetics and travel scenarios, not planning to finish all at once. From product logic perspective, Star Wish is using limited variants to maintain heat, main sales model price and config unchanged, both retaining new users and not worrying old owners feel betrayed.

What truly proves the point is that 220,000 km in-service vehicle. Star Wish collaborated with CATARC, found a 310km Dream Edition user driven for 220,000 km for testing, eco mode air conditioning off, comprehensive road conditions, range achievement rate 99.7%, all series standard equipped with CATL cells and liquid cooling temperature control system. Deer test reached 78.1 km/h, better than many new cars in same class, rear-wheel drive plus front MacPherson rear multi-link independent suspension, Lotus tuning, chassis remains stable and controllable after long-term use. For a tens of thousands yuan pure electric small car, this data contrasts with many same-price models cutting corners on paper.

Battery part underwent six major limit serial tests, including pack-level health, high-temperature baking, seawater immersion, also vehicle-level low-temp charge/discharge, bottom impact, dual needle penetration. After 220,000 km usage, battery health 91.19%, national standard for 200,000 km requirement is 70%, gap is significant. God Shield Battery Safety System equipped with Mu-shaped aluminum alloy protective cabin and double well-shaped rear subframe for physical protection, liquid cooling temperature control system and BMS 3.0 Battery Doctor responsible for temperature management and status monitoring, from structure to operation have corresponding backup plans, this invisible investment is exactly what small car users care about most.

Public welfare line also continues, Our Star Wish Season 3 landed in Masan Village, Ximeng County, Pu'er, Yunnan, donated and built music classroom for local Little Sparrow Choir, also invited children to Hangzhou to perform on stage with Lang Lang, previous two seasons built basketball courts and football fields in Sichuan Daliangshan and Guizhou Qiannan respectively. In summary, Star Wish selling 1 million units in two years, core is achieving A0-class small car configuration, space and three-electric stability at level exceeding price expectations, combined with stable sales pace and overseas expansion, just supports this number.

Who would have thought that a national pure electric small car, after just 24 months on the market, delivered a sales report of 1 million units, selling one unit on average in less than a minute, setting a new speed for global new energy vehicle million-unit sales. On November 6, the Geely Galaxy Global User Music Carnival and Geely Xingyuan Million Milestone Fan Appreciation Benefits Launch Event landed in Hangzhou. The million-unit milestone is not just a string of dazzling numbers, but a trust vote cast by millions of ordinary car owners with their hard-earned money.

Breaking One Million in Two Years! Running the Global Speed of Chinese Small Cars

Million-unit sales have never been a flash in the pan of short-term popularity, but a steady, continuous proof of leadership in strength. In the two years since its launch, Geely Xingyuan has been steady and sure, continuously刷新 market records and completely rewriting the competitive landscape of global pure electric small cars.

In the domestic market, Geely Xingyuan has long topped the lists, winning the annual sales championship across all categories. Sales continued to thrive in the first half of 2026, with a cumulative total of nearly 250,000 units, rising steadily year-on-year; momentum picked up again in the second half, breaking 60,000 units consecutively in August and September, and directly reaching 70,000 units in October, setting a historic high and becoming a national hit across all energy sources, levels, and categories.

Not only dominating domestically, Geely Xingyuan has long set sail overseas, landing in more than 30 countries globally. It has secured sales championships in niche segments in Thailand, Egypt, Mexico, Australia, and many other places, firmly standing at the forefront of Chinese hatchback new energy exports. From a national commuting small car, it has grown into a new Chinese innovation name card going global, truly achieving domestic and international dual certification of the gold content of million-unit sales.

New Arrival + Fan Spoiling Both Online! Sincere Return to Million Car Owners

The trust of million users deserves 100 percent of tender returns. At this launch event, Geely Xingyuan brought full sincerity. It not only brought the STAR Limited Series two new versions, but also launched a huge amount of fan spoiling benefits, giving the sense of ceremony and happiness to every car owner.

The new STAR Ace and STAR Chill limited editions have time-limited benefit prices of 88,800 yuan, with full young upgrades to color schemes and interiors. STAR Ace owns trendy color schemes of Worry-Free Green, Pepsi Orange, and Flowing Silver, attracting eyes with vitality; STAR Chill features a Milk Salt Beige body with a new interior, soft and premium. Both new cars are equipped with the scarce electric front trunk and EVA Smart Robot at the same level, advancing both looks and practicality in sync. Buying users can enjoy a 3,000 yuan Super Trade-in Subsidy and a 4,099 yuan Exclusive STAR Gift Pack, maximizing cost-performance ratio again.

Even more heartwarming is the nationwide fan spoiling benefits. The Geely Galaxy App launched a million-user exclusive lottery, including Grandpa Doesn't Brew Tea milk tea vouchers, million anniversary badges, car exclusive fine products, Capybara healing merchandise, charging discounts, and more. Giving milk tea to million car owners, though seemingly a relaxed and cute move, hides the brand's most simple intention: sales come from users, joy should also be returned to users.

220,000 Kilometers Hard Core Test! Lasting Quality is the Foundation of Hits

Behind all bright sales figures, there must be hard core capabilities that stand the test of time. Compared to short-term parameters being eye-catching, users care more about long-term durability, not decaying over long use, and feeling more reassured the longer they drive.

This launch event published authoritative test data for 220,000-kilometer aged in-service vehicles, and the results were stunning. The Star Wish after long-term high-frequency use achieved a range completion rate of 99.7% in comprehensive road conditions, almost achieving "no shrinkage, no battery drop". The Moose Test result was 78.1 km/h, with chassis stability still comparable to new cars. Relying on rear-engine, rear-drive layout, multi-link independent suspension, and Lotus professional tuning, it still has solid handling and stable control even with long-term driving.

In more rigorous battery limit tests, after multiple extreme tests like high-temperature baking, sea water immersion, bottom impact, and nail puncture tests, the battery health of this 220,000-kilometer old car was as high as 91.19%, far exceeding the national standard 70% requirement. CATL battery cells, liquid-cooled temperature control system, and Shen Dun Battery Safety Architecture layered protection, truly achieving reliability for three years, five years, ten years. What is visible is sales, what is invisible is Geely's solid vehicle-building expertise.

Sales Have Data, Brand Has Warmth, Goodwill Continues

A true national car must not only have volume and be easy to drive, but also have warmth and responsibility. At the moment of the million-unit sales milestone, Geely Xingyuan continues to extend the heartwarming charity IP Our Star Wish Season 3.

From the previous two seasons helping the Daliang Mountain and Guizhou Qiannan youth sports dreams, to this season rushing to the Wa Mountains in Pu'er, Yunnan, helping the children of the Little Sparrow Choir fulfill their music dreams. Geely Xingyuan donated and built exclusive music classrooms for the local area, inviting children from the mountains to leave the mountains, come to Hangzhou, take the carnival main stage, perform together with Lang Lang, and receive masterclass guidance.

A small car connects million families, and also lifts up countless tiny dreams. Geely Xingyuan proves with actions that car company growth is never just numbers doubling, but also the continuation of goodwill, the transmission of warmth, and the symbiosis of beauty.

Standing at the new starting point of a million units, Geely Xingyuan remains unchanged in its original heart. Continuously iterating products, continuously sincerely spoiling fans, continuously adhering to quality, continuously warming society, letting every user who chooses it be treated well and responded to gently.

[Car Wisdom]

Hit products can rely on hype, but million evergreen sales can only rely on sincerity. Geely Xingyuan ran global speed in two years, relying not on temporary marketing hype, but on long-lasting reliable quality that does not attenuate, people-friendly sincerity without tricks, and the gentle original intention of always returning to users. Cars have never been cold commuting tools, but daily companion life partners. Winning the market with strength, winning hearts with warmth, this is the longest lasting vitality of the national iconic car.

On November 6, the Geely Galaxy Global User Music Carnival and Geely Star Wish Million Units Achievement Launch Event was held in Hangzhou. The official announcement revealed that Geely Star Wish achieved cumulative sales of over 1 million units within 24 months of launch, averaging more than one sale per minute, and is hailed as the fastest new energy vehicle globally to reach 1 million in sales. For the A0-segment pure electric car market, this sales volume indicates that this sub-segment has gradually shifted from early competition based mainly on low prices and basic transportation to a comprehensive contest of product definition, channel efficiency, quality stability, and user operations. #GeelyStarWishTopSellerInAllCategories

Official data shows Geely Star Wish won the sales champion among all vehicle categories in the Chinese market in 2025; cumulative sales in the first half of 2026 reached 249,418 units, a year-on-year increase of 21%, continuing to rank among the top best-selling models in the Chinese market. Entering the second half of the year, its single-month sales in August and September broke through 60,000 units consecutively, while October sales exceeded 70,000 units, setting a new record for single-month sales. Viewed in the A0-segment pure electric market, this performance indicates that the model maintained relatively stable demand across multiple sales cycles, also reflecting Geely Galaxy's scale capabilities in channel coverage, supply chain collaboration, and production organization.

At this launch event, Geely Star Wish unveiled two new versions in the STAR Limited Series — STAR Ace and STAR Chill, with a limited-time benefit price of 88,800 yuan. Among them, STAR Ace offers three colors: Worry-free Green, Pepsi Orange, and Flowing Silver; STAR Chill adopts the Creamy Beige color and features a brand-new interior. Both models are equipped with an electric frunk and EVA Robot. On the product level, both new versions continue the Star Wish series' rear-engine rear-drive layout, front MacPherson and rear multi-link independent suspension, and Lotus tuning. The battery system includes a liquid cooling temperature control system and BMS 3.0 Battery Doctor. Regarding purchase benefits, users purchasing the new versions can enjoy a 3,000 yuan super trade-in subsidy, and are eligible for the 4,099 yuan STAR-exclusive gift pack within the limited time. The simultaneously released "Million Achievement User Benefits" includes a lucky draw event. Prizes include milk tea vouchers, 1 million sales commemorative badges, automotive ecosystem premium products, IP peripherals, and charging service fee discount vouchers, etc.

From a market analysis perspective, the 80,000 to 90,000 yuan price bracket is currently the area with the most concentrated competition for pure electric compact cars. Users in this bracket are price-sensitive, but their requirements for space, safety, intelligent configurations, and daily convenience are increasing. Geely Star Wish strengthens personalized color and interior choices through limited editions and creates differentiation with configurations like electric frunk and EVA Robot. Essentially, it attempts to improve product identity and unit value on top of the base sales volume. Whether the limited series can continue to attract new users depends on the subsequent product update rhythm, delivery capabilities, and the stability of terminal benefits.

The overseas market is another observation point beyond Geely Star Wish's 1 million sales volume. Officially stated, Geely Star Wish has successively entered more than 30 countries including Australia, UK, France, ranking TOP 2 in Chinese new energy hatchback exports from January to June 2026; it won the electric vehicle sales champion in Thailand, secured the A & B-class pure electric sales champion in Egypt for two consecutive months, ranked second in all-category pure electric sales in Mexico for three consecutive months, and retained the Hatchback pure electric sales champion title in Australia two months after launch. For Chinese pure electric compact cars, the overseas market helps allocate R&D and manufacturing costs and reduces reliance on a single market. However, regulations, charging conditions, and user preferences in different markets will still test the product's localization adaptation capabilities.

Regarding quality verification, Geely Star Wish partnered with the China Automotive Technology and Research Center to conduct actual tests on an in-service 310km Dream Edition vehicle with 220,000 kilometers driven. Under comprehensive road conditions with energy-saving mode and AC off, the actual test range achievement rate was 99.7%; the moose test score was 78.1km/h; after six major battery extreme series tests, the battery health was 91.19%, exceeding the national standard requirement of 70% after 200,000 kilometers. Geely Star Wish comes standard with CATL cells and liquid cooling temperature control systems, and is equipped with the Shendun Battery Safety System, U-shaped aluminum alloy battery protection compartment, dual well-shaped rear subframes, and BMS 3.0 Battery Doctor. For A0-segment pure electric cars, range, handling, and battery safety after long-term use are key factors affecting user word-of-mouth and residual value. Such tests on in-service vehicles help address the market's concerns about the long-term reliability of compact cars.

Overall, Geely Star Wish achieved 1 million sales in 24 months, indicating that the A0-segment pure electric car market still has significant capacity, but the focus of competition is shifting from simple pricing to product definition, long-term quality, overseas expansion, and user operations. One million units is a new milestone and the start of a stress test: whether the limited series can maintain product popularity, whether the overseas market can form stable incremental sales, and the quality reputation after mass delivery will determine Geely Star Wish's market position in the next million-unit phase.

The first three quarters of 2026, Chinese automobile exports continued to grow, but the growth slope was slowing down. The more critical change is not in the total volume, but in the structure: simply shipping cars out from Chinese ports is becoming a narrowing path.

The European Union imposed additional countervailing duties on Chinese pure electric vehicles, with comprehensive tax rates reaching up to 45.3%; the United States banned Chinese intelligent connected vehicles from entering the market on grounds of "national security" and pushed for permanent legislation of the ban; Southeast Asian markets saw a cluster of Chinese brands rushing into the same price band, transporting the domestic price war over intact. Tariffs, quotas, local content requirements, data compliance reviews, one layer after another, the profit margin of the pure export mode is being squeezed thinner and thinner.

At this turning point, Geely's overseas expansion model is worth attention.

Geely's financial report for the third quarter this year shows that the first three quarters of exports reached 798,000 vehicles, a year-on-year growth of 169%, of which new energy exports were 484,000 vehicles, up 531% year-on-year. Overseas sales exceeded 100,000 vehicles per month for four consecutive months, and the proportion of overseas sales in the third quarter was about 40%. The export growth rate in the third quarter ranked first among mainstream automakers.

Compared to the numbers, one question is quite worth paying attention to: Why did Geely become the automaker with the fastest overseas expansion this year? What is the essential difference between its overseas expansion and simply selling cars?

To answer this question, the answer is not in the numbers, but in the way of its exports. Geely is not shipping cars from China to overseas, but moving capacity, R&D, channels, supply chains, and cooperative ecosystems together overseas, using "industrial symbiosis" to replace "single-point export", and using open cooperation to replace closed self-construction.

Whether this path can be successful is not only about Geely, but also about whether there is a reusable template for Chinese automakers' globalization 2.0.

# Simultaneous Volume Increase Across Multiple Brands, Categories, and Regions #

Take a close look at the data structure of Geely's overseas expansion.

In the first three quarters, export volume was 798,000 vehicles, up 169% year-on-year; the third quarter exports were 323,000 vehicles, up 189% year-on-year, up 19% quarter-on-quarter; of which new energy exports were 484,000 vehicles, up 531% year-on-year. Overseas sales exceeded 100,000 vehicles per month for four consecutive months, and the full-year goal is to rush for 920,000 or even 1 million vehicles.

Splitting it up, it is not a short-term explosion in any one market or for any one car.

Zeekr exports broke 15,000 vehicles in both August and September, with exports contributing over 40% to the monthly sales in both months, firmly holding the first place in exports of Chinese premium brands; Zeekr 9X has launched sales in developed European countries such as Germany, France, and Sweden, with a starting price of nearly 1 million; Zeekr 7X global cumulative orders have exceeded 200,000 units.

Galaxy forms a combined force for global volume increase with three single products: Star Wish, Galaxy E5, and Starship 7; Lynk & Co is driven by 08, 02, and 900, establishing premium cognition in the left-hand drive market and widening opportunities in the right-hand drive market; China Star solidifies the fuel base with three single products: Binyue, Emgrand, and Boyue, and achieves "parallel development of fuel and electric" through the i-HEV product matrix.

Four brands, four price bands, four energy forms, all moving outward simultaneously. Zeekr raises the ceiling, Galaxy expands the base, Lynk & Co protects its personality, and China Star stabilizes fuel. This is not the overseas logic of "one hit car conquers the world", but the systematic overseas expansion of "simultaneous volume increase across multiple brands, categories, and regions".

Similarly, on the regional front, it is not a single-point bet. Europe, ASEAN, Latin America & Africa, Eastern Europe, and Middle East & Central Asia have their respective divisions. Overseas capacity exceeds 840,000 vehicles, 13 overseas factories have been put into production, covering more than 100 countries and regions, and more than 2,300 sales and service outlets have been built.

Single-point explosion relies on luck, multiple points blooming rely on systems. Geely's overseas growth is the result of five regions, four brands, and multiple product lines exerting force simultaneously, not because one market caught the wind and waves.

# Product Matrix and Technology: The Foundation of Systematic Overseas Expansion #

Geely's overseas product and technology foundation can be summarized as: "4 sets of 3" global hits and HEV overseas expansion.

First, look at the "4 sets of 3" global hit cars. China Star solidifies the fuel base with three single products: Binyue, Emgrand, and Boyue, and achieves "parallel development of fuel and electric" through intelligent renovation and i-HEV matrix; Galaxy forms a combined force for volume increase with three single products: Star Wish, Galaxy E5, and Starship 7; Lynk & Co is driven by 08, 02, and 900, establishing premium cognition in the left-hand drive market and expanding opportunities in the right-hand drive market; Zeekr focuses on 7X, 8X, and 9X to define new technology luxury.

Every brand has a clear main model, and every model has a clear target market. Relying on one car to eat the whole global market is unrealistic, even Toyota and Volkswagen cannot do it. Therefore, overseas expansion must form a product matrix system capability.

Compared to products, what is more worth mentioning separately is HEV overseas expansion. In 2025, HEV is set to explode in major global markets, among which the European market grew by 122%, Central and South America grew by 271%, and Chinese HEV exports increased by 94.1% year-on-year.

In overseas markets with weak charging facilities, high electricity prices, and lack of policy subsidies, HEV is the most natural and lowest cost choice for fuel car owners to upgrade and replace. No need to change refueling habits, no need to rely on charging networks, just refuel and go, fuel consumption is also significantly lower than traditional fuel cars.

Geely's i-HEV Smart Hybrid achieves more than 80% electric drive, with actual tested fuel consumption of 2.22L/100km, which is more than 12% lower than the Japanese hybrid benchmark. The China Star fuel series is fully popularizing i-HEV technology. As of September, cumulative sales are nearly 60,000 units, occupying more than 40% of Chinese brand HEV model sales, firmly ranking in the top tier of global HEV sales. Geely i-HEV models will officially go overseas in the first quarter of 2027, landing first in high-growth markets.

Looking deeper, Geely's joint venture HORSE Powertrain Company with Renault provides more than 8 million sets of powertrains for 25 automakers worldwide every year. This global supply chain system provides the underlying support for i-HEV overseas production and local adaptation. HEV overseas expansion is not "selling a few more cars", but embedding Chinese hybrid technology into the global powertrain supply chain, making Chinese technology one of the options for global automakers.

Product matrix and technology system are the foundation of systematic overseas expansion. Without this foundation, overseas factory construction, channel deployment, and brand building are castles in the air. With this foundation, localization in overseas markets has substantive things to land on.

# Five Key Overseas Regions: Precision Division of Labor and Key Breakthroughs #

Geely's globalization framework is called the "123456 Strategy". The core is to build a Geely overseas system and create five regions: Pan-European 600,000, ASEAN 500,000, Latin America & Africa 400,000, Eastern Europe 300,000, Middle East & Central Asia 200,000, striving for 2 million overseas within the next two to three years.

This division of labor scheme is crucial.

Europe is a key breakthrough market. Facing EU policy changes, Geely is taking the route of "in Europe, for Europe": collaborating with Ford and Volvo, completing systematic capacity layout around GEA and SEA architectures; acquiring partial equity of Ford's Spain plant; the joint venture factory with Ford will start production in the second half of next year.

Volvo becomes Lynk & Co's exclusive distributor in Europe. Lynk & Co joins Volvo's sales and after-sales network deep-cultivated for decades; European channels will reach 1,000 by year-end, covering a wider network with leading dealers in Portugal, Austria, and Switzerland. A central parts distribution center will be built in the Netherlands. Later, respond to the competition of "from eating fast to eating well" with premiumization.

ASEAN relies on Proton as an industrial hub. Relying on the Malaysia Proton factory, formulate differentiated KD assembly strategies according to the national conditions of each country, without one-size-fits-all.

Latin America deeply binds with Renault, achieving regional industrial coordination in manufacturing, channels, and supply chains. In the third quarter of this year, the first localization production result of Renault Geely Brazil company, Geely EX5 EM-i, went off the line, verifying the landing capability of the cooperation model.

Eastern Europe and Central Asia enter with light assets through outsourced KD, penetrating tariff barriers with a light asset model, entering quickly, without carrying heavy asset burdens; as for the Middle East and Africa, use Egypt as the industrial foundation, focus on breakthroughs in high-barrier markets, proceed step by step.

Five regions, five methods. The key to Geely's globalization is not average effort, but a combination of regional division, local adaptation, and light assets, cooperation models.

The underlying logic of this method is that different markets have different tariff structures, industrial foundations, and policy environments. Using one model to fight all markets will definitely hit a wall in some market. But using five models to fight five markets, entering each market in the most suitable way, this is the "regional wisdom" of systematic overseas expansion.

# Industrial Symbiosis: Geely's True Differentiation in Going Global #

Going global is not being done by Geely alone, but is the focus of the entire Chinese automobile industry at this moment. At this node, if one sentence is used to summarize Geely's overseas differentiation, it is: It is not "building a Geely factory" overseas, but "building local industry" overseas.

Traditional overseas expansion mode is closed self-construction. Buy land, build factory, hire people, deploy channels, do all links yourself. This mode has strong control, but large investment, long cycle, many local frictions, and easily triggers host country trade protection emotions; Geely takes another road, which is industry symbiosis-type overseas expansion, using openness to replace closure, using sharing to replace redundant construction, using long-term operation to replace short-term arbitrage.

Three cases can illustrate the operation of this model.

First case: Acquiring partial equity of Ford's Spain plant.

In July 2026, Geely acquired 34% equity of Ford's Valencia plant in Spain for 221 million euros, and both parties established a joint venture company to share capacity. Ford holds 66%, Geely holds 34%. Plans to start production of multi-energy models for the European market in 2028.

Valencia plant is one of the largest automobile factories in Europe, with an annual capacity of about 500,000 units, Ford's capacity utilization rate in Europe has long been insufficient. Geely did not build a factory from scratch, but used equity cooperation to access a mature European factory, share fixed costs, and share capacity. For Ford, idle capacity is revitalized; for Geely, local manufacturing capability is quickly in place; for the locals, employment and industrial chain obtained more long-term stability, benefiting all three parties.

Second case: Volvo becomes Lynk & Co's exclusive European distributor.

In September 2026, Geely and Volvo signed an agreement. Starting from January 2027, Volvo becomes Lynk & Co's exclusive distributor in Europe. Lynk & Co's brand logo and product positioning remain independent, but commercial operations in the European region are undertaken by Volvo. Volvo has deep-cultivated for decades in Europe, has mature sales networks, after-sales systems, and local industry relations. Lynk & Co accesses this network, skipping the long climbing period of self-built channels. There is no "Geely swallowing Volvo" or "Volvo subordinating Geely" in this, but division and collaboration of two brands in their respective advantages.

Third case: First car off the line of Renault Geely Brazil company.

As mentioned earlier, in the third quarter of this year, the first localization production result of Renault Geely Brazil company, Geely EX5 EM-i, went off the line. Geely deeply binds with Renault's manufacturing, channel, and supply resources in Latin America, using cooperation to complete capability co-building, rather than starting a new stove.

Behind these three cases, there is a same logic running through. Geely does not pursue "owning" the whole value chain overseas, but obtains capabilities through cooperation at key nodes, turns fixed costs into variable costs, turns heavy assets into light assets, and turns solitary fighting into a community of interests.

The core competitiveness of this model is not product price, but local industrial organizational capability and cooperative ecosystem. If an automaker can talk about capacity sharing with Ford in Europe, channel collaboration with Volvo, local production with Renault in Latin America, and KD assembly with Proton in ASEAN when talking, then what it sells is not just cars, but a plan of "making local industry benefit". This plan has less political resistance, faster landing speed, and stronger sustainability.

Geely's overseas competitiveness is no longer on a single product level, but cooperation capability in the eyes of many overseas industries. After all, in a global market where tariff barriers are getting higher and higher and localization requirements are getting stricter, the latter's moat is much deeper than the former.

# Globalization 2.0: Geely Paves Its Own Unique Path #

Back to the original question: Does Geely's "industry symbiosis-type" overseas expansion provide a reusable sample for Chinese automakers' globalization 2.0? The answer is: It provides a direction, but cannot be copied directly.

Reusable parts are the methods of overseas expansion, such as using cooperation to replace self-construction, using local industrial co-building to penetrate trade barriers, using multiple brands, multiple categories, and multiple regions to disperse risks, and using technology foundation to support local landing. This series of operations are of reference value for all Chinese automakers preparing to go from "selling cars" to "rooting".

The parts that cannot be copied are Geely's own resource talents. Geely can use Volvo's channels, Ford's capacity, Renault's Latin America network, and Proton's ASEAN hub because it spent ten years building a global partner network through acquisitions and joint ventures.

This network was not built in one day, nor is it replicable by every automaker. The "industry symbiosis" path that other Chinese automakers need to take may be cooperating with local dealer groups, cooperating with local energy enterprises, building charging networks with local governments, different forms, but the same logic.

But the overall direction is clear. The competition of Chinese automakers' globalization 2.0 is no longer "who exports more", but "who roots deeper overseas". Whether rooting deep or not, it depends not on export volume, but on local capacity, local R&D, local channels, local supply chains, and local partners.

In the fourth quarter, Geely's overseas expansion pace will accelerate. Zeekr 9X will export to Europe, Middle East, Central Asia; Zeekr 009 will be introduced to right-hand drive markets; Zeekr 7X overseas exports will continue to increase in volume; Lynk & Co deepens collaboration with European markets and Volvo, focusing on promoting Lynk & Co 900L and Lynk & Co 08; Galaxy M8 will launch this quarter, further completing the product matrix; the joint venture factory with Ford in Spain will start production in the second half of next year, European channels will reach 1,000 by year-end, and the overseas goal of 920,000 or even 1 million vehicles is highly likely to be completed.

But more important than completing the goal is that Geely is verifying one thing: Chinese automakers' overseas expansion can rely not on low-price dumping, not on single-point hits, not on closed self-construction, but on industrial symbiosis, cooperative co-building, and systematic landing to find their own position in the global market.

The ceiling of product exports has been pushed to the top by Chinese brands, but the ceiling of systematic overseas expansion is still in the stage of upward touching. Whether the crack torn open by Geely with "industrial symbiosis" can become a grand road depends on whether this model can truly take root in Europe, ASEAN, and Latin America in the next two or three years. At least from now on, the trend has been formed.

In early October 2026, a familiar name appeared on the test drive schedule of European media: Geely. At the carefully designed test venue, multiple new cars waited for inspection by European professional media. With flawless driving quality and a tech luxury cabin exceeding expectations, discussions beside the cars quickly shifted from "How is this car" to a more topical question: What exactly does a Chinese automotive group rooted in Europe for nearly two decades want to achieve by making a high-profile appearance at the Paris Auto Show?

The answer given by Geely is much longer than a list of participating models. At this edition of the Paris Auto Show, Geely Automobile Holdings presented its three brands—Geely, Lynk & Co, and Zeekr—in a joint premiere, with a new energy product matrix ranging from mainstream to luxury lined up in a row. The exhibition lasts only seven days, but the commitment is calculated in ten-year units.

Three booths, three strategies, placing "from mainstream to luxury" on the same table

To understand Geely, look at brand segmentation first. Three booths represent three markets, executing a combination of "front-end segmentation, back-end sharing". The message Geely wants to convey is straightforward: for its first participation in the Paris Auto Show, it pushed the Geely Monjaro EM-i to the European premiere slot and simultaneously launched it in the high-spec market. This car is Geely's first D-segment PHEV global vehicle. Choosing to premiere in Paris and prioritize overseas launch, the attitude itself speaks volumes.

Also on display was the Galaxy Starship 700, premiering in Europe after its global release on October 10th, along with models like Geely E5, Geely E2, and Geely Starray EM-i, filling the booth with new energy product lines ranging from household to off-road.

The highlight of the Lynk & Co booth is the European premiere of Lynk & Co 07GT. As the brand's first B-segment PHEV Wagon, it is the core product of the brand's "Broadening Strategy", entering the travel car consumption scenario familiar to Europeans with trendy sporty design. This means Lynk & Co's product matrix in Europe has formally expanded from SUV to the wagon category favored by local users.

The Zeekr booth appeared steadier, placing the flagship Zeekr 9X, positioned as luxury within the group system, in the center. This vehicle was designed by the Gothenburg design team and is a key strategic model for Zeekr entering the European luxury SUV niche market. The new Zeekr 7X beside it was equally significant: achieving comprehensive advancement in dimensions such as ADAS, cabin, exterior, color, range, and performance, it is planned to commence first deliveries in Q1 2027, while its global cumulative production has already broken 200,000 units.

Three brands, three positioning: Geely targets the global mainstream mass market, Lynk & Co targets the high-end new energy market, and Zeekr targets the luxury market. Together, the three booths are a microcosm of Geely's global expansion.

2.23 million, 798,000: Globalization is not a slogan, it's the numbers

To judge whether an automaker's globalization is serious or just posing, the numbers are the baseline.

First, the scale. From January to September 2026, Geely Automobile Holdings' cumulative sales exceeded 2.23 million units, setting a new historical high for the same period; among which overseas exports were 797,670 units, up 169% year-on-year. A more noteworthy rhythm is that overseas exports exceeded 100,000 units monthly for 4 consecutive months, with September single-month exports reaching 106,685 units, up 162% year-on-year. Because the pace achieved in the first 9 months, the annual export target was raised from 640,000 to 920,000 units, sprinting towards the million-unit level.

Next, the network. The group's business covers over 100 countries and regions, with over 2,300 sales and service outlets built; Geely brand entered 88 countries and regions with overseas outlets over 1,200; Lynk & Co business expanded to 53 overseas countries; Zeekr covers over 60 countries and regions with nearly 800 global stores. The R&D and manufacturing footprint also landed overseas: 5 major design centers and 5 major engineering R&D centers arranged in Shanghai, Hangzhou, Ningbo, Gothenburg, Milan, Coventry, Frankfurt, etc.; and 11 overseas manufacturing plants in operation in Malaysia, UK, Brazil, etc.

The technical foundation supporting these figures is also displayed on the booth: i-HEV Smart Engine Hybrid achieved engine thermal efficiency of 48.41% and comprehensive fuel consumption per 100km as low as 2.22L, breaking Guinness World Records; 5th Generation Geely Smart Charging Pile single gun peak power 2.2MW, 4 minutes ready to drive, 8 minutes fully charged; New Generation Shield Gold Brick Battery is at the forefront of mass-produced vehicle level with 12C peak charging rate; Thunder 16-in-1 Smart Electric Drive overall efficiency 93.8%, first equipped with Geely Galaxy TT, creating two Guinness World Records: "Lowest Energy Consumption Around Qinghai Lake" and "Longest Continuous Dual-Car Drift on Wet Roads". On technical routes, pure electric, plug-in hybrid, extended range, hybrid, and alcohol hydrogen five routes run in parallel, with core three-electric systems fully self-developed. To summarize in one sentence, "Technology independence, full market coverage".

"One Geely" Going Global: Why systemic operation is more resilient than single-product breakthrough

Single brand going global bets on a hit car; system going global bets on risk resilience and localization speed. Geely's going global logic obviously belongs to the latter. It relies on the "One Geely" system of the group's complete industrial ecosystem: back-end R&D and supply chain highly shared, front-end three brands maintain independent positioning and user operations, precisely covering different niche markets.

This system has more obvious advantages when facing European market barriers. Geely follows an "Industrial Symbiosis" light-asset cooperation path: not building new factories, not building new capacity, but sharing capacity, sharing market, sharing results with global peers. Deep cooperation with partners like Volvo, Renault, and Ford covers technology, channels, manufacturing, powertrains, able to handle tariffs and investment barriers, and quickly scale up localization.

Starting from January 2027, Volvo Cars will become Lynk & Co's exclusive dealer in Europe. The significance of this cooperation goes beyond channel agency: relying on the group's internal asset portfolio, mobilizing operational and channel capabilities of mature luxury brands within the system to empower Lynk & Co, achieving deeper localized operations. This "incubating brands using the system" approach is hard for single brands to replicate.

From product export to local manufacturing, Geely's globalization is shifting gears: relying on global capacity layout and partner factory network, from "selling to Europe" to "making in Europe, selling in Europe".

Europe wants not just "Exhibitors", but "Co-builders"

At the auto show, products are compared; off the show, compliance, R&D, and responsibility are compared. The landing point of "Long-term" is exactly outside the booth. Europe's test for outsiders, product capability is just one link; Geely's response is to become a co-builder on the industrial chain.

Compliance first. In March 2026, Geely's Vast Horizon G-ASD System obtained UN R171 certification, becoming the first Chinese automaker to obtain this certification, securing the "passport" to the European high-end ADAS market first, bringing high-end ADAS solutions meeting UNECE regulatory requirements to Europe.

Also in March 2026, Geely Tech Europe Company was established, integrating R&D businesses in Gothenburg, Sweden and Frankfurt, Germany, with the goal of compressing the new car release interval between China and abroad to within 6 months. Gothenburg's design and R&D centers serve Zeekr and Lynk & Co, Italian design center serves Geely brand. Europe is not just Geely's sales market, but also an R&D and design stronghold.

ESG and Safety are another yardstick for "long-term" measured by European partners. Geely was selected in S&P Global "Sustainability Yearbook 2026", is the only Chinese automaker shortlisted; carbon emissions per vehicle over its full lifecycle in 2025 decreased by 25.5% compared to 2020, exceeding the 25% phase target, continuously promoting 2045 Carbon Neutrality target; Lynk & Co conducted lifecycle assessments for 01, 02, 08, European self-operated facilities use 100% renewable power.

At the safety level, the group already has 10 car models with Euro NCAP 5-star rating, covering products from Zeekr 007GT to Geely E2 of different positioning; Global All-Domain Safety Center holds five Guinness World Records, open to the entire industry; Geely is also the first Chinese automaker to join the European Road Safety Information System (DFRS), participating in Europe's real-time road hazard information network via anonymized data sharing.

Conclusion

Auto show ends, spotlights fade, cars on the booth will change one after another. But what Geely brought to Europe—nearly 20 years of cooperation depth, 11 factories, 5 major R&D design centers, network covering over 100 countries and regions, and the stance of "Grow together with European industry"—will not disappear with the end of the exhibition period.

The three booths at the Paris Auto Show are a mirror of Geely's globalization: long-term deep cultivation, so dare to stretch the timeline to 20 years; systemic operation, so three brands can fight their own battles, sharing the same back-end; industrial symbiosis, so can turn the European market from "Destination" to "Co-building Place".

This "Long-Term Commitment" cannot be written in the participation list, must be fulfilled with the next 20 years.

October 20, Geely Star Wish reached the milestone of 1 million units manufactured at the Xiangtan Production Base. From its launch in October 2024 to achieving this number, it took 24 months.

24 months for 1 million units is a speed worthy of serious attention in any sub-segment. In the A0-level pure electric category, which has long been shrouded by the label of "low price and low quality", the weight of this achievement is even heavier.

In the past few years, the default logic in the 60,000 to 80,000 yuan pure electric market has been: The price is set here, use torsion beams for the chassis, save on safety features as much as possible, and intelligence is not a priority.

Users spending tens of thousands of yuan to buy a commuting car have a psychological expectation that it should just "run". Star Wish broke this logic.

With a guide price starting from 64,800 yuan, limited-time benefit price lowered to 61,800 yuan, rear-wheel drive, four-wheel independent suspension, CATL LFP battery cells, and Shendun Battery Safety System are standard across the entire series. These configurations, placed two years ago, were things found in models priced above 100,000 yuan.

The 1 million-unit milestone is essentially a market vote: Consumers are willing to pay for "low price with quality".

Rear Drive Independent Suspension

Let's talk about the chassis first.

Rear-mounted rear-wheel drive plus four-wheel independent suspension is relatively rare in the 60,000 yuan pure electric market.

Most models in the same price range use front-engine front-wheel drive plus torsion beam non-independent suspension. The advantages of this structure are low cost and simple structure, the disadvantages are coarse vibration filtering, obvious rear bumpiness, and large turning radius. For urban commuting scenarios, these shortcomings are perceived by users every day.

Star Wish's rear-drive layout brings two direct benefits. First, the turning radius is achieved at 4.95 meters. For older residential areas to turn around, narrow road overtaking, or underground garage parking, the probability of doing it in one go is much higher.

Second, the front-rear weight balance is more even, pitch control during acceleration and braking is better, and it doesn't feel like a cheap small car to drive.

The vibration filtering performance of the four-wheel independent suspension is another difference perceived every day. Crossing speed bumps or driving on rough roads, the improvement in passenger comfort in the rear row is visible to the naked eye. For a commuting car undertaking family short-distance travel tasks, this difference is closer to daily use than 0-100 km/h acceleration.

Geely's calculation is clear: The core demand of entry-level users is not performance, but easy to drive, comfortable, and hassle-free. Rear-drive independent suspension solves these three things simultaneously, cost increases are within an acceptable range, and user perception is very strong. This is typical of "spending money where it counts".

Safety Assurance

The easiest thing for low-priced cars to sacrifice is safety. Star Wish took no shortcuts in this matter.

CATL LFP battery cells are standard across the entire series, without mixed battery suppliers. The Shendun Battery Safety System provides end-to-end protection from cells to structure to BMS management and passed multiple extreme safety tests.

Battery safety is something you don't perceive normally, but once a problem occurs, it is a major issue. Entry-level users have low trust in batteries to begin with, using CATL cells as an endorsement is the most direct way to dispel concerns.

In terms of active safety, high-spec models are equipped with Qianli Haohan H3 assisted driving, supporting ACC Adaptive Cruise Control, Lane Keeping, AEB Automatic Emergency Braking, AES Emergency Steering.

The two items of 120km/h static braking stop and 130km/h preceding vehicle avoidance belong to high specifications in the 60,000 yuan market. Functions like 540-degree panoramic imaging, door opening warning, and Sentry Mode were not cut off because of the low price.

The body structure uses high-strength steel, multi-angle airbags are standard. These configurations will not appear in prominent positions on promotional pages, but they constitute the underlying value of a car.

Inclusivity is not about selling cheap things to users, but selling reliable things at cheap prices. Geely's investment in safety is the most realistic footnote on this route.

Million-Unit Foundation

Star Wish's success is not an isolated model victory, it bears a clear strategic role in the Geely New Energy Matrix.

The Galaxy Series, from the 60,000 yuan Star Wish, to the 100,000 to 200,000 yuan L Series and E Series, to products at higher price points, forms a complete price coverage.

Star Wish guards the entry-level foundation, the task is to expand the user base, amortize system costs, and provide scale support for the entire Geely New Energy system.

Technology reuse is the key to this logic. Shendun Battery, Smart Cockpit, and Ocean Architecture basic modules are reused downwards from high-end models, R&D costs are shared by multiple models, and the technical cost per vehicle can be brought down.

This is the prerequisite for "Low price, not low quality" to hold true. Low price without system support can only be downsizing.

Channel penetration is another pivot. Geely's dealer network covers tier 3 and tier 4 cities and county-level markets. Star Wish was rapidly deployed to terminals after launch.

The sinking market is where fuel commuting car replacement demand is most vigorous, and also where pure electric adoption rate is the lowest. Star Wish, with lower usage costs and better driving experience,承接ed this upgrade demand.

September single-month sales of 60,871 units, A0-level pure electric market share over 30%, consecutively winning the all-category monthly sales champion for 16 consecutive months, these numbers show that channels and products have formed a synergy.

Export is the growth.

Xiangtan Base undertakes domestic sales and export tasks simultaneously. Star Wish has already landed in more than 30 countries and regions. Two months after launch in Brazil, sales exceeded 2,300 units, at the Thailand Auto Show single-week orders reached 3,300 units.

Chinese small cars going global, in the past relied on price, Star Wish now starts to win orders with product capability. This shift is more valuable long-term than sales numbers.

Redefining Standards

Star Wish reaching 1 million units, the impact on the industry is not about adding another hit, but proving that the road of "Low Price High Quality" is walkable.

In the past, the competitive logic in the entry-level pure electric market was to compare who is cheaper. Cut a bit of range, downgrade chassis one level, save on a few safety features, and the price can be lower by another 2,000.

The endpoint of this involution is the entire category being labeled as "Cheap Commuting", users buy frustrated, and the market cannot grow large.

Star Wish's 1 million units in 24 months shows that users do not only recognize low price, users recognize "is this price worth it".

Rear-drive independent suspension, CATL cells, Safety Assurance, these things added together, a 60,000+ yuan price appears sincere. Consumers cast their votes with orders.

This will force same-price competitors to follow. When a 60,000 yuan car has rear-drive independent suspension and CATL cells as standard, models still using torsion beams and generic batteries will find it hard to tell the story.

The competition dimension in the entry-level pure electric market is shifting from "comparing price" to "comparing chassis, safety, and quality control".

This shift is good for the entire category.

Final Thoughts

Of course, there are still many problems after the million units.

Quality control pressure brought by rapid scale expansion, the test of after-sales system penetration, and intensified competition after competitors follow are all things Star Wish will face next.

Running 1 million units in 24 months is a victory of speed, the next 1 million units tests the thickness of reputation.

The 60,000 yuan pure electric market was once a "compromise" market. Star Wish proved with 1 million units that users in this market deserve better things.

Inclusivity is not a cheap shame cloth, it is the ability to make good things cheap. How far this route can go depends on the authentic reviews of every owner after driving on rough roads, charging, and using for several years.

On October 20, the 1 millionth mass production Geely Star Wish vehicle rolled off the line at the Xiangtan Manufacturing Base. Launched in October 2024, this A0-class pure electric sedan completed 1 million roll-offs in just 24 months, setting a new global record for mass production of 1 million units in this vehicle class. The base adopted a double-shift flexible production model, completing a whole vehicle every 55 seconds on average, verifying the efficiency advantage of intelligent manufacturing.

Refined across five key product directions—Space, Intelligence, Range, Handling, and Safety—the Star Wish quickly secured its position in the mass-market pure electric commuting segment.

Data from the China Passenger Car Association (CPCA) shows the vehicle ranked first in annual sales across all domestic car categories in 2025. In August and September 2026, single-month sales exceeded 60,000 units consecutively. Meanwhile, the model steadily expanded globally, entering over 30 countries and regions, achieving notable rankings in markets such as Thailand, Jordan, and Mexico, becoming one of the leading Chinese new energy vehicles for export.

Leveraging digital means such as 5G and industrial visual inspection, the Xiangtan base achieved mixed-model line production. The supporting Flash Energy Battery project simultaneously formed an annual 10GWh battery pack capacity, driving the development of the local industrial chain cluster. In terms of durability, 200,000-kilometer user vehicle tests were completed in collaboration with CATARC. The range achievement rate and moose test indicator degradation were minimal, verifying long-term usage stability.

The achievement of one million units is not only a market victory for a single model but also a sign of the gradual maturity of the new energy vehicle industry chain in the Changsha-Zhuzhou-Xiangtan region. Using two years to complete a dual ramp-up in production capacity and sales, this model establishes a new reference sample for the affordable pure electric commuting market. Subsequent continuous expansion in overseas markets will continue to test the competitiveness of this product and manufacturing system.

How long does it take to go from the 1st unit to the 1 millionth unit?

In the fuel vehicle era, the fastest-selling Golf took over 2 years to cross the 1 million unit threshold. In the new energy era, the globally hot-selling Model 3 took about 4 years from the first delivery in July 2017 to break through 1 million units in global sales. Even the BYD Seagull took 27 months, while Geely Star Wish took only 24 months.

On October 20, 2026, the 1 millionth mass-produced whole vehicle of Geely Star Wish went off the line at the Geely Automobile Xiangtan Manufacturing Base. 24 months, 1 million units of a single model, Geely Star Wish wrote a brand-new coordinate for Chinese brands in the history of the global automotive industry.

But behind this record of the fastest million-unit production speed in the global automotive market, what is the 'code' of a small car like Geely Star Wish? When '1 million units' changes from a scale number to a system test, what does Geely Star Wish rely on to support it?

From 'Good Enough' to 'High Quality and Good Value', Star Wish Redefines A0-Class Small Car Value Standards

The predecessors of A0-class pure electric small cars largely came from low-speed electric vehicles, commonly known as 'elderly scooters'. In 2020, the appearance of the Wuling Hongguang MINIEV brought this kind of demand into the framework of the formal automotive industry for the first time. In 2021, retail sales of A00-class cars reached about 898,500 units, accounting for more than 30% of new energy passenger car sales that year.

But while scale expanded, structural problems were also accumulating. The first problem was that safety standards were in a gray zone for a long time. It was not until 2026 that battery safety and whole vehicle safety standards tightened further, 'reducing specs to cut prices' was truly blocked. The second problem, and the most fundamental one: user needs migrated upwards, but product definitions did not follow, entering a downward channel after the peak in 2023.

At the same time, the A0-class small car market began to prosper. Consumers discovered that adding one or two ten-thousand yuan could buy a proper five-seat, fast-charging and smart cockpit A0-class small car. Prosperity and competition are always twin brothers. At that time, the competition logic of A0-class small cars was to stuff range and space into a lower price band, which also belonged to the tactic of 'exchange price for volume'. Although there seemed to be a 'arms race' in configuration, it could not hide the disparity in value delivery in real scenarios.

So the problem facing A0-class pure electric small cars is 'given that cost is still sensitive, can the value that users truly care about be created?'.

When Geely Star Wish launched in 2024, it did not limit its gaze to competitors, but redefined the configuration baseline of this category. It did 'five disruptive innovations' around space, intelligence, range, handling, and safety, turning things that needed to be chosen with extra money or simply not provided in A0-class in the past into standard equipment across the line.

The most direct entry point is the three-electric system and chassis. Geely Star Wish comes standard with CATL battery cells, 11-in-1 intelligent electric drive, rear-wheel drive and multi-link independent suspension. Looking at the A0-class market, rear-wheel drive independent suspension was almost 'small cars are not qualified to talk about' in the past. The all-line standard of CATL battery cells directly responded to the trust deficit in battery quality of early micro electric vehicles. The 70L front trunk is also standard across the line, solving the daily pain point of 'small cars can't fit' with structural design rather than configuration grades.

Space utilization rate is another dimension that has been redefined. Geely Star Wish is not simply making the body larger, but doing 'room utilization rate' within A0-class dimensions: 85% utilization rate, flat rear floor, 36 storage spaces, targeting the real needs of family users after migrating from 'two-person commuting' to 'multi-person sharing' scenarios. When A00-class users upgrade to A0-class, what they perceive first is 'can adults sit properly in the back row', 'is there a place to put things', and Star Wish's product definition fits exactly at this migration node.

The down-filling method of intelligent configuration is also different. Flyme Auto intelligent cockpit and highway NOA are put into the 70,000 yuan price range, but Star Wish emphasizes 'usable' rather than 'having' in communication and product definition. Flyme Auto has already accumulated over 2.8 million users and over 20 OTA iterations, which means its fluency and ecosystem maturity have been verified on a large scale. In the A0-class market, the trap that intelligent down-filling easily falls into is 'there is parameter on paper, but no experience in reality'. Star Wish's relative advantage lies in building intelligent configuration on a verified vehicle system, rather than treating intelligent driving and cockpit as decoration items on a configuration sheet.

Geely Star Wish has achieved the shift of A0-class small cars from 'Good Enough' to 'High Quality and Good Value', and the competition dimension has also shifted from price to value.

Star Wish's Sales and Map, But Rather Continuous Volume Expansion

Before the 1 millionth unit went off the line, Geely Star Wish had already completed continuous verification on the sales side.

As the best-selling full-category car in 2025, Geely Star Wish achieved cumulative sales of over 249,000 units in the first half of 2026, a year-on-year increase of 21%, firmly ranking first in sales among all full-market models in the first half of the year. Entering the second half of the year, Star Wish sold over 60,000 units in August and September for two consecutive months, making it the only model on the market with sales exceeding 60,000 units for two consecutive months. It can be seen that Star Wish's market performance is not a short-term pulse, but a continuous volume expansion supported by demand, production capacity and delivery.

In the domestic market, the street visibility of Geely Star Wish continues to rise. The label of 'National Car God' comes from the actual choice of 1 million users. For A0-class small cars, being able to enter the best-selling list of the full category itself shows that it has jumped out of the niche market and entered more widespread mass travel scenarios.

Overseas markets are advancing simultaneously. Geely Star Wish is sold under the name Geely EX2. In the first half of 2026, 87,000 units were exported, entering over 30 countries, ranking TOP 2 among China New Energy Hatchback Models exported in the first half of 2026, and successively winning Thailand EV Sales Champion, Jordan Pure Electric No. 1, and Mexico Pure Electric No. 2. In August 2026, Star Wish launched in Australia, the UK, and France, winning the Australian Pure Electric Market Sales Champion in the first month of launch.

At the same time, Geely Star Wish entered Brazil in November 2025, local mass production at the Renault-Geely joint venture factory in June 2026, and local mass production in Indonesia in January 2026, shifting from whole vehicle export to local assembly in less than a year.

From China sales champion to over 30 countries globally, Geely Star Wish's expansion map shows that the competitiveness of China's new energy small cars is moving from 'product export' to 'market adaptation'.

Behind this is the support of Geely Group's overseas strategy: In 2026, Geely's export target is 640,000 units, overseas sales in the first quarter were 203,000 units, a year-on-year increase of 126%, and Star Wish is the main grip.

Of course, regulations, road conditions, charging conditions, and user habits vary greatly in different markets. Overseas sales rankings can show that product power has received initial recognition, but true globalization still requires local service networks, supply chain response, and long-term brand accumulation. Star Wish's globalization story has just entered the stage of requiring deep ploughing.

1 Million Units Down, Behind 55 Seconds Per Car, Is Geely's Globalization System Capability

24 months 1 million units down, on the surface it is production line speed, but essentially it is a concentrated realization of system capability.

Relying on Geely Group's 40 years of underlying technology accumulation and global system capability, Geely Galaxy brand has won the favor of over 2.7 million users globally. From global new energy native architecture at the R&D end, to multi-base collaboration and rapid capacity climbing at the manufacturing end; from stable guarantee of core components at the supply chain end, to domestic service network and overseas 30+ countries local layout at the market end. Geely Star Wish's million-unit level scale delivery is essentially Geely Galaxy's set of system capability accumulation and sudden launch.

As the core manufacturing carrier, Geely Automobile Xiangtan Manufacturing Base, which has been cultivated in Hunan for 20 years, has nurtured multiple million-unit models successively. It has been upgraded to a global manufacturing base with equal emphasis on new energy vehicles and export vehicles. In double-shift production mode, the factory produces one whole vehicle on average every 55 seconds. Intelligent manufacturing system and full-process quality control provide guarantees for the quality consistency of Geely Star Wish 1 million units. For users, 1 million units is not just a production number, it also means that every vehicle off the line must stand up to the same quality standards.

Quality consistency has real data support. Geely Star Wish, in conjunction with China Automotive Technology and Research Center, used a user vehicle with a driving mileage of 200,000 km for rigorous actual testing. This first-generation Star Wish 310km Dream Edition, after driving on 60% urban and 40% expressway elevated road sections, the actual measured range is 309 km, range achievement rate 99.7%; Thanks to rear-wheel drive, multi-link independent suspension and Lotus tuning technology, this 200,000 km in-service vehicle's elk test result reached 78.1 km/h, which is very little different from the 80.7 km/h result at the new car stage. Perhaps data cannot represent all user scenarios, but it provides an observation window. Geely Star Wish's long-term quality has not shown an obvious decline with mileage growth.

This is also the key to '1 million unit gold content'. Speed can be achieved through capacity climbing, but quality consistency requires the support of R&D, supply chain, manufacturing, quality inspection and after-sales full-link.

Geely Star Wish 24 months 1 million units, it is certainly not easy to build cars, but at the same time of rapid volume increase, quality absolutely did not give way to speed.

Written at the end:

From the 1st unit to the 1 millionth unit, a 24-month leap, witnessing the rise of a phenomenal model, and more a legend written by a Chinese brand with system strength, product strength and user sincerity.

Geely Star Wish proved that A0-class small cars can gain scale through value rather than low prices. What China's intelligent manufacturing needs to drive onto the world stage is exactly this long-term capability from product to system, from speed to quality. After 1 million units, Geely Star Wish's new story has just begun.

Author | Chen Pingan

Produced by | Roadside Coffee in

Summary: A global automaker needs smooth edges.

The European battle for Chinese automakers is not in the bustle of the Paris Motor Show, but in the steady, incremental cultivation of the European market.

Through this year's Paris Motor Show, we may need to rethink a question: When Chinese automakers go global comprehensively, should they use Chinese solutions to reshape the global market, or should they transform themselves into a puzzle piece embedded in the global market?

The former implies stronger aggressiveness and more rework work, while the latter requires an enterprise to fundamentally transform itself into a true global automaker, polishing its edges to seamlessly integrate into the global market, though this puzzle piece will inevitably carry a new image.

Currently, all Chinese automakers are shouting "Localization" strategies, but obviously not all automakers have the capability for "Localization", and "Localization" also has a hierarchy of superiority, such as global cars and special market cars, while the former essentially requires the "foundation" of a true global automaker.

After watching the "showing off of uniqueness" of major automakers at the Paris Motor Show, I believe Geely Automotive can be said to be a firm practitioner of the "Embedded Global Market Strategy".

No consumer filtering

Although we have always used Chinese automaker globalization to describe the overseas development of China's automotive industry, in reality the center stage of Chinese automakers' current overseas expansion is new energy vehicles. Some products capable of going overseas for some automakers need to filter markets and consumers, while Geely's uniqueness lies in the fact that it can provide products of any power form for any market demand globally.

Geely has always adhered to parallel multiple power technology routes, covering five major technology routes: pure electric, plug-in hybrid, extended-range, fuel hybrid, and alcohol hydrogen, and the core three-electric systems are fully self-developed in stacks, allowing flexible adaptation to differentiated needs of different global markets. Taking fuel vehicles as an example, in China fuel vehicles have become "non-mainstream", but globally they still account for over 70%.

Chinese new energy vehicles can of course go replace those fuel vehicles, but if we can also grab a piece of the cake from within fuel vehicles, isn't it more efficient? This is the advantage Geely possesses. The Geely China Star products displayed at the Paris Motor Show are equivalent to showing off strength head-on on the battlefield where opponents are most proficient, the difficulty behind this is not necessarily higher than just showing off new energy vehicles.

Geely's i-HEV technology, just released in April this year, also targets the fuel-electric hybrid technology popularized by Japanese brands globally. Geely has determined a strategy to fully adopt i-HEV for fuel vehicles and will accelerate pushing to the global market subsequently.

Even more astonishing is that Geely has even become a key member in the global fuel power supply chain. Its Haoshi Power, jointly built with Renault, has become one of the top five power units globally, with products supplied to many global well-known brands.

At the same time, Geely does not pick price segments. It owns multiple brands such as Geely Automobile, Geely Galaxy, Lynk & Co, Zeekr, Proton, Volvo, etc., forming a global brand matrix ranging from mainstream to luxury. Geely's multi-brand participation in the Paris Motor Show is not just to assemble a lineup. The multiple exhibition models brought by these brands either are already hot-selling in Europe, or are about to launch to the market, or are already well-known.

The spectacle of the Zeekr brand booth being packed is more convincing than any boasting words.

More importantly, none of these models are Europe-exclusive cars; they all have corresponding models found domestically, because Geely has already entered the "Global Car" era, and every car was designed considering the global market from the start, so they can cover the global market with an extremely short "time gap", and can even launch simultaneously in China and abroad.

The above are just the "appearances" of Geely as a global automaker. Supporting these appearances is the fully self-developed global technology foundation, the "One Geely" multi-brand coordinated combat system, and even more, the corporate aspiration that lets Chinese cars run around the globe.

"Embedded" Local Ecosystem

The other deeper meaning of "Localization" is how to participate in the game using the "rules of the game" of the local market and score high, so the importance of "Compliance" keeps highlighting, in this aspect Geely is also in the front line.

First, because there are brands like Volvo and Proton within the system, Geely possesses richer experience in global operations than other automakers. Especially the development after Geely acquired Volvo, it can be called a model case for Chinese enterprises' overseas M&A.

Secondly, in terms of implementing the global production and manufacturing system, Geely adopted an asset-light model distinct from other Chinese automakers, not building new factories/capacity, but sharing capacity, sharing markets, and sharing results with global peers.

In Europe, Geely can leverage Volvo's capacity and channels. In September 2026, both parties completed the agreement. Starting from January 2027, Volvo Cars will become the exclusive dealer for Lynk & Co in Europe.

In the first few months of this year, Geely also officially reached a cooperation with Ford. Geely acquired 34% equity of Ford's Valencia factory for 221 million euros and established a joint venture. The joint venture will start operations in the first half of 2027, and the first car will come off the line in 2028.

With a small cash investment, you can obtain the capacity of a factory with an annual output of about 500,000 vehicles. It only takes about one and a half years to put into production, and can directly connect to the existing supplier system, has a mature industrial worker foundation. Product maturity and capacity ramp-up speed are more guaranteed.

In Brazil and South Korea, Geely conducts production and sales by leveraging Renault's local capacity and channels through cooperation with Renault. In Malaysia and the broader ASEAN market, Geely relies on Proton's capacity.

This asset-light model can not only effectively respond to tariff and investment barriers but also rapidly increase the scale of localization.

Finally, entering the overseas market requires various qualifications/regulatory compliance certifications, this is a hard threshold, and Geely has already taken the lead in action.

Geely is the only Chinese automaker selected for S&P Global's "Sustainability Yearbook 2026". In March 2026, Geely's Qianli Haohan G-ASD system under Geely obtained UN R171 certification, becoming the first Chinese automaker to obtain this certification. There are already 10 models from Geely Holding Group that have received Euro NCAP 5-star ratings. Geely also became the first Chinese automaker to join the European Road Safety Information System (DFRS).

All this demonstrates Geely's determination and execution ability to integrate into the global market.

Conclusion

China's automotive globalization must be a long and torturous process. Different routes will have their own challenges to face. We cannot judge their pros and cons, but from the basic logic of business, shared prosperity and win-win cooperation must be the most long-lasting and stable.

Moreover, only by first becoming the underlying foundational force of the global market can we talk about how to use Chinese wisdom to reshape it.