24 Months to Surpass One Million: Trust Builds Star Wish's Speed

He Guoting / Author

Automotive distribution channels are continuously reshuffling, with frequent dealer exits. Geely Galaxy expands against the trend, supported by the millions of data points from hit products...

24 Months to Surpass One Million! Geely Star Wish Refreshes Global Single-Model Exit Record

On October 20, with the 1 millionth mass-produced vehicle coming off the production line at the Xiangtan manufacturing base, from the first vehicle off the line in September 2024, global launch in October (see: Did Star Wish Steal Seagull's Cake?) to reaching the 1 million mass production milestone, this A0-level pure electric small car took only 24 months, refreshing the global automotive market single-model million-unit exit speed record. Production side: One Star Wish comes off the line every 55 seconds on average; data from dealers shows that on the market side, about every 60 seconds, one family chooses Star Wish.

As a benchmark model in the A0-level pure electric market, Geely Star Wish targeted users' real pain points from the start, with space, intelligence, powertrain, handling, and safety five disruptive innovations, redefining the standard for A0-level pure electric small cars. The entire model series is standard-equipped with the same 70L front trunk as Tesla, CATL cells, rear independent suspension, and other configurations. Solid product capabilities continue to accumulate user reputation, firmly holding the champion position in domestic full-category sales, becoming a phenomenon hit in China's car market: 2025 won the throne of full-category annual sales champion; first half of 2026 cumulative sales exceeded 249,000 vehicles, up 21% year-on-year, continuing to lead the full-market sales chart.

Entering the second half, August and September saw sales exceeding 60,000 for two consecutive months. Not only leading the A0-level pure electric track with a gap, continuously topping the domestic car market full-category sales list, but also accelerating the global map. Currently, Star Wish has landed in more than 30 countries globally, and successively won the Thailand electric vehicle sales champion, Jordan pure electric first, Mexico pure electric second. In August this year, Geely Star Wish landed in European and Oceanian markets such as Australia, UK, France, and ranked in the TOP2 of Chinese new energy hatchback exports in the first half of 2026.

To verify durability, reliability, and other issues most concerned by everyone, Geely Star Wish, in collaboration with CATARC, selected an initial user vehicle with 220,000 km for rigorous actual testing. This 310km Dream version Star Wish, relying on rear drive + multi-link independent suspension, Lotus tuning, whole-series equipped with CATL cells, liquid-cooled temperature control system full-link energy management. In 60% urban + 40% expressway overpass mixed road conditions, actual test range 309km, range achievement rate 99.7%, Moose test result 78.1km/h, difference from new car 80.7km/h performance is minimal, performance degradation control after long-term use is excellent.

Bought Star Wish, They Became Star Wish Superfans

Behind the eye-catching data are real car owner families. Under the assistance of Geely Galaxy Hangzhou Yinzhiheng Store, "Auto Market Auto Affairs" visited two Star Wish owners and listened to their driving stories.

Xiao Chen (Post-95s) Bought a Star Wish 410km Freedom version on March 6, 2025. This was the family's first electric car specially purchased for their partner (Thanks to Xiao Chen for providing the following three images).

Xiao Chen's partner is a primary school teacher in the town, daily commuting back and forth is about 20 kilometers. Originally they had two fuel cars, one was a Mondeo he had driven for four or five years, the other was an Elantra his father had driven for over ten years. Seeing friends around changing to electric cars one after another, Xiao Chen planned to select a suitable pure electric small car for his partner within a 100,000 budget.

He compared online for nearly two months, visited the Seagull in person, felt the model was too small, functions simple, more suitable for single-person use; after test-driving Star Wish, attracted by the appearance at first sight, rear drive multi-link independent suspension, intelligent voice, electric tailgate, extra front trunk and spacious space, all moved him and his partner. The infotainment system is also like a thoughtful helper, interaction is convenient, leaving the car to handle affairs allows the daughter to wait quietly inside.

In spare moments, Xiao Chen also drives Star Wish to the countryside fields for a wind tour and relaxation.

Hua Hua (Online Name) (Post-90s) Engaged in e-commerce, bought Star Wish 310km Dream version on November 28, 2025, belonging to fuel car add-on purchase. Hua Hua's family originally had a Haval driven for about ten years, had 12 years of driving experience but almost rarely drives, always worried about not being able to handle a big SUV, usually the vehicle is driven by her husband. She wanted a better easy-to-drive electric car, after comparing multiple popular A0-level models, she chose the Star Wish with a bare car price of more than 70,000 at that time.

On the day of the interview, she was driving Star Wish to take her 6-year-old son to the Provincial Hospital of Traditional Chinese Medicine. She really liked Star Wish's appearance and size, small and flexible, very suitable for Hangzhou's complex parking environment. After buying the car, she discovered that Star Wish owners are everywhere on the road, even encountering the same color and model at the hospital, and the colorful ice cream colors were the selling point that made Star Wish go viral that year.

Hua Hua likes various car owner activities organized by the brand very much, this allowed her to know many mom car owners. On the eve of this year's Mid-Autumn Festival, she was invited to go to the Fuchun Riverbank to participate in the Star Wish 800,000 vehicle celebration, at the bonfire party met a car owner from Jiujiang, this car owner drove a Star Wish with 410km range to go back and forth between Hangzhou and Jiujiang many times left a deep impression on her (Thanks to @Hua Hua for providing the following three images).

She said, buying an electric car is buying safety, the key password of safety lies in the powertrain, she chose Star Wish, valued Geely factory backing, no need to worry about brand operating risk, later parts hard to find. The place where Star Wish fascinated her lies in continuous iteration and optimization every year, May 28, 2026 new model major change launch, range plus 70km, added sentry mode, seat ventilation, in A0-level small cars, this configuration level has basically touched the ceiling.

According to Hangzhou Yinzhiheng Store Manager Tang Juntao, the front trunk that Star Wish owners value is very practical, can place various live things including fresh food, daily necessities and special instruments according to actual scenarios.

Star Wish first-generation model has been officially released three times until now, each time with surprises. When last year's minor revision, car owners liked ice cream colors increased from 6 styles to 8 styles, and added 10L passenger drawer and 28L rear seat under storage box, car owners affectionately call it "Rear Seat Shoe Cabinet".

News Reader

Domestic car market is welcoming a dual structural adjustment of sales and channels

According to public data, January to September this year, domestic passenger cars cumulative retail 13.334 million vehicles, down 21.7% year-on-year. Among them, September retail volume 1.618 million vehicles, down 28% year-on-year; new energy retail 1.084 million vehicles, down 16.7%, penetration rate reached 67%; fuel car retail 530,000 vehicles, down 43% year-on-year.

Behind the pressure on the big market is the continuous reshuffling of automotive distribution channels, with frequent dealer exits. Channel monitoring data shows, 2024 national dealers exited 4,419 stores, 2025 increased to 4,961; according to industry estimates, first half 2026 national authorized 4S stores exited, closed combined 1,800 stores, only first quarter about 500 stores, daily average about 10 stores exited. Exited concentrated in fuel joint venture and traditional luxury brands, Hangzhou market also appeared Audi, BMW, Mercedes, Land Rover etc. brands dealers exited, closed store cases.

New energy track also bid farewell to indiscriminate expansion, entered channel contraction cycle. Independent new energy dealer loss rate reached 34.4%, about every three stores one has a loss. Previously high heat Harmony Intelligence Market Direct operation system welcome adjustment, a batch of entering dealers choose to withdraw or adjust agency direction, market direct operation system dividend gradually fade, channel strategy from blind expansion to benefit priority.

Forming a sharp contrast is, under hit product support, Geely Galaxy expands against the trend, channels, sales double growth. Public information shows, Geely Galaxy adopts independent oil-electric separate network composite franchise system, build user center, city experience center, market display space multi-level network, end of 2025 domestic level one authorized store scale has reached 1,220 stores, store expansion center continues to sink second and third lines and county markets, only Hangzhou urban area Galaxy Star Network level one dealer network points 2025 just newly added 4 stores, from beginning of year 5 stores increased to end of year 9 stores, this year with October 10 Galaxy Warship 700 launch (see 👇 ),

Warship 700 Fulfills Your Dream of Rushing to Mountains and Seas

Hangzhou newly opened five Galaxy V Network level one dealer network points, all are Geely original investors capital increase construction.