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On November 6, 2026, at the scene of the Geely Galaxy Global User Music Carnival and the Star Wish 1 Million Mileage Achievement Fan Benefit Launch Event, Geely announced that since the launch of Star Wish in October 2024, cumulative sales have broken through 1 million units.
The 1 millionth unit went off the line on October 20 at the Xiangtan manufacturing base, with an average pace of 24 months of one Star Wish rolling off every 55 seconds. In the just passed October, Star Wish sales reached 71,337 units, setting a new single-month high since launch.
If you observe Star Wish's growth curve within the entire A0-class pure electric market, this car's share has remained above 30% for a long time, equivalent to one out of every three A0-class pure electric cars sold being a Star Wish.
Compared to the summary of "another small car sold like hotcakes", the true analytical value of Star Wish's 1 million units lies in why the A0-class pure electric category, which was once locked in a "low price-low spec-low profit" cycle, could have a product emerge in 2026 that accommodates cross-grade configurations, scale sales, and sustainable operations within the 60,000-level price band?
A deeper inquiry, why is it Geely that achieved this?
First, it must be clear that the A0-class market is growing, but it's not the same thing growing. Data shows that in 2026, the overall new energy market presented a sufficiently clear differentiation line. Retail of domestic passenger cars cumulatively reached 13.334 million units from January to September, a year-on-year decline of 21.7%.
The contraction of the overall market is global, but A0-class pure electric followed the opposite curve during the same period. Wholesale in September reached 396,000 units, up 10.0% year-on-year, accounting for 35% of pure electric vehicle wholesale volume; adjacent A00-class pure electric wholesale was 78,000 units during the same period, down 51% year-on-year.
One segment rising and one falling indicates that the total demand for small cars has not universally expanded; what expanded is the proportion of "complete products" within the small car category.
After all, the core task of A00-class products is to meet the baseline needs of short-distance commuting. Size, range, and configuration are set around the lowest usage intensity. The extra price paid for A0-class buys a small car that is closer to a conventional family car in terms of space, safety, range, and cabin experience, capable of covering commuting beyond pick-ups, family purchases, and weekend short trips.
Consumption structure is also shifting. Requirements for range and safety by first-time buyers are increasing. Family additional purchase users treat small cars as a flexible and easy-to-park daily supplement. A portion of users have started to view small cars as an extension of personal aesthetics and lifestyle.
There are more reasons to buy a small car, but every new reason points in the same direction. "Enough is enough" can no longer define a 2026 A0-class product.
This demand migration is not something no one saw.
In the past few years, the A0-class market has seen various attempts. Some opened scale with extremely low prices, others sought niche customer groups with differentiated design. Each verified part of the real demand, but none answered the fundamental question: In this price band where single-unit profit space is extremely limited, what supports the cost required to make the product more complete.
The reason why Star Wish's 1 million units is worth using as an entry point to observe Geely is that it provides an answer at the system level, not a single-point answer for one car. More importantly, Star Wish's "cross-grade" is not actually new in the A0-class. What is new is that it holds up commercially.
Historically, the economic account of the A0-class market has long been unsolvable. The reason is not complex. Low car prices mean limited R&D amortization and component costs that a single vehicle can bear. Automakers have very little room for extra investment in chassis, batteries, and cabins. Product definition can only be repeatedly subtracted.
Star Wish's approach is not to find balance within subtraction, but to change the premise for subtraction to hold first.
The GEA architecture provided underlying support for Star Wish. The core feature of this architecture is not leadership in a specific single technology, but the cross-vehicle reuse capability of technology units. Core components like the 11-in-1 electric drive and God Shield Short Blade Battery are shared among multiple models within the Galaxy system, and development and procurement costs are systematically amortized.
The volume of the Galaxy brand further enhanced bargaining power on the supply chain side and fixed cost amortization efficiency on the manufacturing side. When the mass production scale of a single model reaches the million-unit level, fixed costs in the R&D, procurement, and manufacturing links gained sufficient amortization space. Only then did automakers have the conditions to continuously include rear-wheel drive, multi-link independent suspension, CATL cells, and smart cabins—originally technology configurations belonging to higher price bands—into a starting price of the 60,000 level.
The keyword here is "sustainable". The A0-class market does not lack products that "pile up configurations" in a single model year. What it lacks is turning cross-grade configurations into a regular capability that can be iterated year after year.
Star Wish was still able to launch STAR Ace and STAR Chill limited series in 2026, adding configurations like an electric front trunk and EVA robots on a limited-time rights price of 88,800 yuan. This shows that this cost structure has not tightened due to scale expansion, but rather has gained more room for maneuvering. "Cross-grade" has turned from a configuration list into a sustainable product rhythm. This is the truly meaningful change that a million-unit scale brings to the A0-class category.
From an industry perspective, the spillover effect of this thing is more noteworthy than the sales numbers of Star Wish itself. Once a product establishes a new configuration benchmark in a niche market, other products in the same category will face an overall rise in user expectations. The competitive focus of A0-class pure electric gradually shifts from "who can meet commuting needs at the lowest price" to "who can provide a more complete product experience at a reasonable price".
Competition is still intense, but the content of competition has changed. From price wars to system efficiency wars. For a category long shrouded in low-price narratives, this shift itself is a signal of the category moving towards maturity.
Sales speed can be realized within a shorter cycle through product definition and channel capabilities. However, for an entry-level product to go from "hot seller" to "benchmark", the million-unit speed requires a slower scale to be realized, thus answering a question that speed cannot answer: What remains after driving for a long time.
The response given by Star Wish at this user conference was a test of a user vehicle in service driven 220,000 kilometers, jointly conducted with the China Automotive Technology and Research Center. Under comprehensive road conditions with energy-saving mode on and air conditioning off, the test range achievement rate for this 310km Dream Edition was 99.7%; after 220,000 kilometers of high-intensity use, battery health was 91.19%, higher than the national standard requirement that battery health be no less than 70% at 200,000 kilometers. The moose test score was 78.1 km/h, and the chassis remained stable and controllable after long-term use. The battery system also completed multiple serial tests at both the pack and whole-vehicle levels, covering conditions such as high-temperature baking, seawater immersion, bottom impact, and dual-needle piercing.
The industry significance of these numbers is not about refreshing records, but about extending the A0-class product evaluation coordinate system from "cost-performance ratio under new car conditions" to reliability over the entire lifecycle.
Among the A0-class pure electric user group, a significant proportion are family additional purchases or first-time car buyers. Their concern about "whether this car can maintain its initial state after a few years" is often more real than zero-to-hundred acceleration or screen size.
The in-service vehicle test provides a scale about patience. A million units is a speed story, 220,000 kilometers is a durability story. The latter is the true channel for an entry-level product to convert scale into reputation. When a car begins to organize communication around "how is it after using it for a long time" after the million-unit mark, it shows its judgment on its own quality foundation has crossed the paper parameter stage.
At this stage, Star Wish has entered more than 30 countries globally, achieving leading positions in niche markets in Thailand, Egypt, Mexico, Australia, etc. It ranked second in Chinese new energy hatchback exports in the first half of 2026. These numbers constitute part of the gold content in the million units, but what better explains the stage change than single-market rankings is Geely's capacity layout in Europe.
Geely reached an agreement with Ford to take over parts of Ford's Valencia Almussafes plant in Spain for producing EX2 (Star Wish's European version). The significance of this step is not "having one more overseas factory", but that the globalization of A0-class small cars is shifting from trade exports to localized system layout.
Exports open up sales space; localized production opens up business space. Assembly within the EU means products move from "cross-border trade" into the track of "local industry participation", where the supply chain, manufacturing, and employment are interlocked more deeply with the local economy.
For an A0-class product, this interlock is particularly important. The price bandwidth of A0-class determines its sensitivity to cross-border costs is higher than any other category, and localized production removes this sensitivity from the business model.
Geely's move in Spain also brought the GEA architecture into the European industrial division of labor. The cooperation between Ford and Geely involves not only factory transfer but also extends to joint development of pure electric and plug-in hybrid SUVs based on the GEA architecture.
An A0-class architecture verified by million-unit scale in the Chinese market is starting to participate in global automotive industry capacity restructuring in the role of a technical foundation. This is a system spillover that export numbers cannot directly measure.
Returning to the question at the beginning, the A0-class is growing, and Star Wish has taken over more than 30% of the share in the A0-class. The fact that these two things hold true at the same time relies not on one car hitting a single point.
It verifies a more underlying logic: in a category where single-unit profit space is extremely thin, reduce the cost of technology units through architecture reuse, amortize fixed costs through scale, and then return the saved space to users through continuous product iteration—this cycle is runnable.
Star Wish's 1 million units is the first complete answer paper delivered by this cycle, thus opening a track for A0-class pure electric to move from "cheap cars" to "complete cars", where system efficiency is competed for rather than purely price.
For Geely, the significance of Star Wish is not just a sales pillar. It proves with an entry-level product that system capabilities can be converted into user-perceivable value under the most stringent cost constraints. This conversion capability is more worth remembering than the 1 million units itself.
