喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 寶騰 X90 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。

價錢同版本

Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400）等。

寶騰 X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，一共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800）等。

從價錢睇落，Perodua Ativa 嘅起價確實比 寶騰 X90 平咗 RM 44,300。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，可能喺配備上會有所取舍，具體要看你嘅需求。

動力同油耗

Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。

寶騰 X90 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

動力方面，寶騰 X90 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區行，兩款車嘅動力都夠用，唔會覺得唔夠力。

安全配備

Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。

寶騰 X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。

兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。

配備同科技

Perodua Ativa 採用 FWD 驅動方式。

寶騰 X90 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。

適合邊種人

Perodua Ativa 同 寶騰 X90 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。

總結

總體嚟講，Perodua Ativa 同 寶騰 X90 都係馬來西亞市場幾唔錯嘅車型。揀邊輛，關鍵都係要看你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。

喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都係會拎 GWM 哈弗 H6 同 現代途勝 嚟做比較。這兩部車喺價錢同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省咗做功課嘅時間。

價錢同版本

GWM 哈弗 H6 喺馬來西亞嘅 OTR 售價係 RM 139,750 - 139,750，一總共有 2 個版本，包括 1.5L Turbo Standard（RM 140,000）、1.5L Turbo Premium（RM 155,000） 等等。

現代途勝 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888，一總共有 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888） 等等。

從價錢睇嚟，GWM 哈弗 H6 嘅起步價確實比 現代途勝 平咗 RM 4,138。如果你預算有限，GWM 嘅入門版已經可以滿足日常需要。但都都要注意，平嗰幾千蚊，可能喺配備上會要有取捨，具體都要睇你嘅需要。

動力同油耗

GWM 哈弗 H6 搭載 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。

現代途勝 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

動力方面，GWM 哈弗 H6 嘅 Hybrid 比 現代途勝 嘅 1.5L Turbo 多咗 30 匹馬力，中段加速更有信心，尤其係行高速超車嘅時候。不過 現代途勝 嘅油耗可能更抵用，日常市區通勤差別唔會太大。

安全配備

GWM 哈弗 H6 嘅安全評級係 TBD，主動安全系統包括 Basic。

現代途勝 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 SmartSense。

安全配備方面，兩部車都拿到唔錯嘅評級。不過 GWM 哈弗 H6 嘅 Basic 同 現代途勝 嘅 SmartSense 喺功能上有啲差異，如果你比較睇重主動安全嘅話，可以仔細比較下兩者嘅功能列表。

空間同舒適度

GWM 哈弗 H6 車身長 4400 mm，後車廂 400 L。

現代途勝 車身長 4400 mm，後車廂 400 L。

兩部車嘅尺寸幾乎一樣，車廂空間差別唔大。呢個級別嘅車，日常使用完全夠用。

保養同維修

GWM 哈弗 H6 保修 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。

現代途勝 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。

總結

總括嚟講，GWM 哈弗 H6 同 現代途勝 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最後決定。買車係件大事，花啲時間做功課絕對唔會錯。

喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會拿 Mazda CX-3 同 Chery Tiggo 8 PHEV 嚟做比較。而家我哋從多個方面嚟一個詳細嘅對比，幫你省下做功課嘅時間。

價錢同版本

Mazda CX-3 喺馬來西亞嘅 OTR 售價係 RM 126,159 - 139,159，一共有 2 個版本，包括 2023 2.0L High（RM 139,159）、2023 2.0L Plus（RM 126,159） 等。

Chery Tiggo 8 PHEV 喺馬來西亞嘅 OTR 售價係 RM 159,750 - 159,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 130,000）、1.6L Turbo Premium（RM 145,000） 等。

從價錢嚟睇，Mazda CX-3 嘅起步價的確比 Chery Tiggo 8 PHEV 平咗 RM 33,591。如果你預算有限，Mazda 嘅入門版已經可以满足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上面會有取捨，具體要睇你嘅需求。

動力同油耗

Mazda CX-3 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。

Chery Tiggo 8 PHEV 搭載 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。

動力方面，Chery Tiggo 8 PHEV 嘅 Hybrid 比 Mazda CX-3 嘅 1.5L Turbo 多咗 30 匹馬力。不過日常喺市區開嘅話，兩款車嘅動力都夠用，唔會覺得唔夠力。

保養同維護

Mazda CX-3 保固 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。

Chery Tiggo 8 PHEV 保固 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。

適合邊種人

Mazda CX-3 同 Chery Tiggo 8 PHEV 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最尾始終建議兩款都去試駕，親身體驗先係最重要嘅。

總結

總嘅嚟講，Mazda CX-3 同 Chery Tiggo 8 PHEV 都係馬來西亞市場幾唔錯嘅車型。揀邊輛，關鍵係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。

喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會拿馬自達 CX-30 同斯巴魯 Forester 嚟做比較。今日我哋從多個方面做一個詳細嘅對比，幫你節省做功課嘅時間。

價錢同型號

馬自達 CX-30 喺馬來西亞嘅 OTR 售價係 RM 122,409 至 146,409，一共有 4 個型號，包括 2025 2.0L High+ Premium（RM 146,409）、2025 2.0L High+（RM 138,409）、2025 2.0L High（RM 130,409） 等。

斯巴魯 Forester 喺馬來西亞嘅 OTR 售價係 RM 174,000 至 197,000，一共有 3 個型號，包括 2024 2.0L S EyeSight GT Edition（RM 189,538）、2024 2.0L S EyeSight（RM 177,538）、2024 2.0L L EyeSight（RM 167,538） 等。

從價錢來看，馬自達 CX-30 嘅起步價的確比斯巴魯 Forester 平咗 RM 51,591。如果你預算有限，馬自達嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千塊，可能喺配備上會有所取捨，具體要看你嘅需求。

空間同舒適度

馬自達 CX-30 車身長 4500 mm，後備廂 450 L。

斯巴魯 Forester 車身長 4400 mm，後備廂 400 L。

空間方面，馬自達 CX-30 嘅車身比斯巴魯 Forester 長咗 100 mm，車內乘坐空間會稍微寬裕啲，尤其係後座腿部空間。如果你經常載家人或者需要放嬰兒車，大一點嘅車身確實更實用。

配備同科技

馬自達 CX-30 採用 FWD 驅動方式。

斯巴魯 Forester 採用 FWD 驅動方式。

兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。

適合邊類人

馬自達 CX-30 同斯巴魯 Forester 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配備更豐富嗰款。最後都係建議兩款都去試駕，親身體驗先係最重要嘅。

總結

總體嚟講，馬自達 CX-30 同斯巴魯 Forester 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花點時間做功課絕對唔會錯。

車型概覽

吉利EX2 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講香港停車場同窄路使用，幫你用買家角度篩走唔適合嘅選擇。 近期市場討論到「吉利EX2正式於巴西本土投產 加速當地市場佈局」，代表呢類車型仍然有一定關注度。

售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。

購車價格指南

吉利EX2 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。

如果有幾個版本可揀，可以先將 2025 310km 後驅版（價格待確認）、2025 410km 後驅版（價格待確認）、2026 310km 後驅版（價格待確認）、2026 401km 後驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。

核心規格重點

睇 吉利EX2 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。

30.12/40.16 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 310/410/401 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 10.9/10.7 kWh/100km 嘅耗電表現，會影響你去快充站或者屋苑充電位嘅頻率。 58/85 kW、130/150 N·m 嘅輸出，令高速併線同短距離超車更有信心。

優缺點分析

吉利EX2 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：日常能源成本有基本參考、電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣。

要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。

買家常見問題

買 吉利EX2 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。

常見疑問係「吉利 Geely 星願 (EX2) 係一款點樣嘅純電車？」簡單講，吉利 Geely 星願 (EX2) 係一款全新設計嘅純電動五門掀背小型車。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。

同級對比內容

將 吉利EX2 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。

咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。

用車全周期指南

擁有 吉利EX2 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。

如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。

继中国香港演员吴镇宇点赞之后，2027款星海V9再次迎来高光时刻。6月24日，联合国工会前副主席伊曼·S·哈萨宁（Emad Saad Hassanin）亲临东风风行星海展厅，深度品鉴并选定这款“全家人的豪华智电头等舱”作为在京出行专属座驾。

国际名流的“信任票”背后，是2027款星海V9围绕豪华、宽敞、智能、安全、无忧五大维度带来的20余项配置升级。本文从整车配置角度，逐一拆解这款20万级豪华MPV的硬实力。

一、外观设计：东方美学诠释中式尊贵

2027款星海V9延续了极具辨识度的“青云梯”前脸设计。九道横向格栅层层递进，灵感取自故宫石阶，寓意步步高升、青云直上-。这一设计既有商务接待所需的稳重从容，又暗合进取之意，配合两侧造型犀利的头灯，辨识度十足。

车身尺寸方面，新车长宽高为5230/1920/1820mm，轴距达到3018mm，定位中大型MPV。

二、智能座舱：8295P芯片+双AI大模型，算力与交互双升级

智能化是2027款星海V9此次改款的核心亮点。新车搭载高通骁龙旗舰级8295P芯片，配备双15.6英寸中控屏与副驾娱乐屏，以及10.25英寸全液晶仪表。8295P芯片算力大幅提升，车机系统反应更快、操作更跟手，导航加载、影音播放都丝滑流畅。

交互层面，新车融合百度文心一言与DeepSeek两大AI大模型。日常出行时，可以像与人聊天一样询问行程规划、资讯简报；全家出游时，可以为同行的小朋友生成儿童故事。此外，四音区智能语音、声纹识别、车载KTV、高德地图等配置一应俱全。

座舱内还配备了5L车载冷暖冰箱、全域分区空调、大尺寸全景天幕，座椅海绵加厚30mm并优化了整车隔音，营造出深海级的静谧座舱环境。

三、舒适座椅：三排满配，航空头等舱体验

2027款星海V9在座椅配置上堪称“全员优待”：

前排：主驾配备10向电动调节，支持通风、加热、按摩及记忆功能；女王副驾支持8向电动调节，同样配备通风、加热、按摩。

第二排：采用12向可调豪华航空座椅，支持电动调节、左右滑移、加热、通风、按摩、腿托等功能。新增一键半躺模式，配合一体式扶手触控面板、老板键和航空小桌板，让家庭出行更舒适，商务接待更体面。30mm高回弹海绵带来柔软承托与恰到好处的支撑，轻触面板即可进入“半躺”姿态，仿佛置身飞机头等舱。

第三排：采用大尺寸宽适座椅，靠背支持灵活调节。

四、空间布局：85.2%得房率，灵活多变

作为MPV的核心价值，空间是2027款星海V9的重要加分项-。新车拥有同级最大的85.2%得房率和220mm宽的二排通道。采用2+2+3七座布局，第三排支持同级唯一的4/6比例下沉放平设计。

储物方面，7座满员状态下后备箱容积为593L，通过座椅组合放倒后可拓展至2792L。全车还设有43处储物点位，满足多人乘坐、行李装载、商务接待等多场景需求。

五、动力续航：1300km综合续航，兼顾长途与节能

动力方面，2027款星海V9搭载马赫双擎混动系统与铠甲电池3.0。CLTC工况下纯电续航达到200km，综合续航高达1300km，百公里馈电油耗低至5.27L。

补能方面，支持18分钟超级快充（30%-80%）及6kW外放电功能。200km的纯电续航足以覆盖日常通勤，1300km的综合续航则消除了长途出行的里程焦虑——这份兼顾长距离出行与节能的双重实力，也获得了伊曼·S·哈萨宁的充分认可。

六、智能驾驶与安全：L2级标配，泊车功能全面升级

智能驾驶方面，2027款星海V9全系标配L2级辅助驾驶系统，涵盖ACC自适应巡航、车道保持、主动刹车等功能。

针对超过5.2米的大车身，新车特别升级了自动泊车、遥控泊车、50米循迹倒车功能，可适配超百种停车场景。无论是狭窄的停车位还是复杂的路边车位，车辆都能自动泊入或遥控进出。配合360°全景影像与流媒体后视镜，停车压力大幅减轻-。

安全层面，新增盲区监测、开门预警、后碰撞预警等主动安全功能。车身采用五星安全标准结构，全车高强钢应用比例超70%，热成型钢占比20.5%。动力电池采用铠甲电池3.0技术，通过多项严苛测试验证。新增的哨兵模式则像一位“隐形守卫”，在车辆停放时实时监控周边异常情况。

总结：

2027款星海V9以16.99万元起的超级置换价，提供了8295P旗舰芯片、双15.6英寸大屏、双AI大模型、全车座椅通风加热按摩、1300km超长续航、L2级智驾等越级配置。

它不是将豪华配置作为高门槛用户的专属，而是将更高阶的舒适、智能、空间、安全与品质体验带入20万级MPV市场-13。从联合国工会前副主席的亲自甄选，到东盟工业部长圆桌会议官方接待用车，再到慕尼黑车展的全球赞誉，星海V9正以扎实的产品力，让中国品牌的向上力量被全球看见。

2026 年 6 月 13 日，重慶國際博覽中心 N8 館，長安馬自達嘅展台前人頭湧湧。經典傳奇跑車 MX-5、全球戰略新能源車型 MAZDA EZ-6、MAZDA EZ-60 以及 4 月上市嘅 EZ-60 馬年版一字排開。展台背景牆上，「依舊馬自達」五個字格外醒目。

呢唔係一句懷舊嘅口號，而係一份鄭重嘅宣告：喺新能源時代，馬自達依然係嗰個執著於駕駛樂趣、堅守於品質底線嘅馬自達。唔過，佢嘅舞台已經從燃油賽道延伸到電動化全球賽場。

全球車實力：從重慶製造，駛向世界

喺合資車企紛紛調整中國戰略嘅當下，長安馬自達走出咗一條獨特嘅道路——讓中國成為馬自達全球新能源嘅策源地。

長安馬自達汽車銷售分公司執行副總經理吳旭曦喺車展現場明確表示：「長安馬自達已成為馬自達全球新能源整車設計、研發、製造基地同出口中心。我哋鄭重承諾，每一位馬自達新能源用戶擁有嘅都係一款真正嘅全球車。」

呢唔係自我標榜，而係有硬核成績單支撐嘅事實。

設計層面，EZ-6 斬獲「2026 世界年度設計車」大獎，成為首個獲此殊榮嘅中國新能源車型。而 EZ-60 更係一舉拿下 8 項世界頂級設計大獎，成為全球唯一同時獲此成就嘅 SUV。喺馬自達引以為傲嘅「魂動」設計語言基礎上，新能源車型用電動化時代嘅線條與比例，重新演繹咗東方美學與運動感嘅融合。

安全層面，兩款車型均嚴格按照中歐雙五星標準打造。EZ-6 已拿下 C-NCAP、E-NCAP 等 5 項權威安全認證；EZ-60 嘅電池安全提前滿足新國標及歐標。更值得關注嘅係，長安馬自達向所有新能源用戶承諾「電池終身自燃包賠，不限里程、不限車主」——呢份底氣，來自對自身技術嘅高度自信。

操控層面，EZ-60 喺中國新能源汽車拉力錦標賽中，摘取場地賽 SUV 組冠軍、拉力賽總成績亞軍。車展現場，長安馬自達車主、同時亦係冠軍車手嘅紀浩分享咗參賽經歷：喺 6 日 910 公里嘅魔鬼賽程中，佢駕駛緊一台原廠未改裝嘅純電 EZ-60，面對絕大多數增程/插混參賽車型嘅競爭，最終憑藉極致嘅品質穩定性同「人馬一體」調校，從 27 個品牌 100 台參賽車中突圍而出。呢唔係實驗室數據，而係真實賽道上嘅極限驗證。

目前，長安馬自達已順利獲得歐盟、英國、澳大利亞三大市場整車認證，成為國內首個同時拿下這三項認證嘅合資新能源車企。5 月底，80 多位來自歐洲、澳洲、泰國嘅海外經銷商專程考察南京工廠，對生產工藝與品控體系給予高度評價。EZ-6 同 EZ-60 海外銷售及預售態勢持續向好，而國內市場 EZ-60 已連續 7 個月蟬聯合資新能源中型 SUV 銷量冠軍。

「用戶+」思維：從產品交付到情感共鳴

如果話全球車實力係長安馬自達嘅硬功夫，那麼「用戶+」思維就係佢嘅軟實力。喺長安馬自達睇嚟，500 萬中國用戶唔係消費者，而係品牌發展嘅同行者、價值嘅共創者。

2026 年，長安馬自達發起咗一系列用戶共創活動，構建起全維度、全生命週期嘅用戶生態。

年初啟動嘅「心願之旅」，以「用戶許願、品牌助力」嘅雙向奔赴，讓長安馬自達真正走進咗用戶嘅生活。有用戶許願想帶年邁父母睇一次海，品牌協助規劃行程；有用戶希望為山區小朋友建立一個圖書角，品牌聯動資源落地執行。每一個心願背後，都係用戶同馬自達之間獨一無二嘅情感連結。

累計推出 11 期嘅「車主故事薈」，就成為馬粉精神嘅展示窗口。呢度有連續 7 年捐助貧困小學嘅公益達人，有連續 4 年組織車友會關懷特殊兒童嘅愛心領隊，有因馬自達相識相知嘅甜蜜情侶。呢啲真實鮮活嘅故事，構成為長安馬自達品牌最動人嘅底色——佢唔係冰冷嘅工業品，而係承載住無數人生活記憶嘅夥伴。

「悅馬創作家」同「全民經紀人」計劃，就為用戶搭建咗共創品牌價值嘅平台。活動上線以來，湧現出大批用鏡頭記錄擁車生活、用口碑傳遞產品價值嘅馬粉。「零零後」嘅 EZ-60 車主孫靖依喺車展現場分享咗自己嘅感受：「平時工作忙，但可以利用空餘時間分享用車感受。我係個新手，第一次參加，但不管係車友仲係長馬工作人員，都會唔遺餘力咁幫住我。如果你係馬自達車主，喜歡分享、愛交朋友，歡迎加入悅馬創作家。」

更值得關注嘅係「青苗計劃」。5 月正式啟動嘅第二季活動，正陸續走進全國頂尖高校，同青年學子深度交流長安馬自達喺設計、駕控、安全、智能化等領域嘅實踐成果。同步開啟嘅 EZ-60 全國高校改裝設計大賽，不僅為優秀作品提供創意成真嘅機會，更向廣大青年學子開放咗暑期實踐與實習名額。呢種從「賣車」到「育人」嘅跨越，彰顯咗一個負責任嘅品牌對行業未來嘅深遠思考。

社會責任嘅踐行，同樣唔離唔用戶嘅共同參與。自 2015 年以來，長安馬自達喺雲南累計捐建咗 12 所希望小學，總投入超 1000 萬元，惠及上萬名師生。6 月，長安馬自達再次發起「每一公里都有善意」公益行動，將用戶嘅每一次出行都轉化為公益基金，全部用於改善希望小學嘅學習與生活條件。讓愛心喺車輪上傳遞——呢唔係一句空話。

618 年中有咗大優惠：令「依舊馬自達」觸手可及

借重慶車展契機，長安馬自達同步開啟「駕享夏日風情 樂享 618 大促」活動。即日起至 6 月 30 日，全系車型推出重磅購車禮遇：至高 17,000 元置換廠補同 20,000 元以舊換新國補，購指定車型贈價值 7,999 元尊享套裝（原廠充電樁 + 龍膜太陽膜+TPE 腳墊/後尾箱墊），享 0 首付 5 年低息（年均費率 1.99%）同價值 7,999 元嘅終身零燃權益。

此外，所有到店試駕新能源車型嘅用戶均可獲贈國家級非遺金陵金箔。呢一個細節值得玩味——將傳統文化元素融入購車體驗，既係對用戶嘅人文關懷，亦係對品牌「東方美學」基因嘅一種呼應。

對於而家喺觀望新能源 SUV 嘅消費者嚟講，EZ-60 連續 7 個月嘅銷量冠軍地位已經證明咗市場認可度；而對於嗰啲依然懷念 MX-5 所代表嘅純粹駕駛樂趣嘅用戶，長安馬自達用新能源時代嘅操控表現給出咗答案：駕駛樂趣嘅靈魂從未改變，只係動力形式喺進化。

寫在最後：依舊馬自達，依然值得期待

喺 2026 年嘅時間節點回望，長安馬自達嘅新能源轉型路徑逐漸清晰。佢唔係簡單噉畀燃油車加咗電池，亦唔係全盘照搬中國本土品牌嘅智能電動方案，而係走咗一條「馬自達內核 + 全球標準 + 中國效率」嘅獨特道路。

設計上，保持「魂動」美學嘅純粹與高級；操控上，堅守「人馬一體」嘅品牌靈魂；品質上，對標中歐雙五星嘅嚴苛標準；服務上，踐行「用戶+」嘅長期主義；責任上，持續深耕公益事業。

「依舊馬自達」從來都唔係一句口號。佢係 EZ-60 賽道上奪冠時嘅引擎聲浪，係「心願之旅」中用戶圓夢時嘅笑臉，係希望小學孩子嘅朗朗讀書聲，係每一個馬自達車主踩落加速踏板時嘴角唔自覺上揚嘅嗰一瞬間。

未來，長安馬自達將繼續以全球標準打造每一款產品，用真誠連接每一位用戶。6 月 13 日至 21 日，重慶國際博覽中心 N8 館，呢份屬於馬自達嘅獨特魅力，而家正等待更多人親身體驗。

On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.

The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.

Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.

From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

兄弟姐妹們，今日講一個出海嘅大新聞——唔係賣車，係賣「司機」。6 月 2 號，文遠知行同 Uber 聯合宣佈咗一件事：計劃喺西班牙馬德里推出該國首個商業化 Robotaxi 試點服務。意思就係：西班牙人好快就可以用 Uber 叫到一台冇司機嘅出租車。呢次係文遠知行同 Uber 第一次一齊進入歐洲市場。馬德里亦成為文遠知行 Robotaxi 駛入嘅全球第十二個城市。

官方消息話，喺馬德里自治區政府嘅支持下，呢項服務今年內就會正式啟動。到嗰陣，馬德里嘅朋友哋打開 Uber App，就有一鍵呼叫文遠知行嘅 Robotaxi。同叫普通網約車一樣，分別係嚟嘅車冇駕駛員——至少喺初期，仲係有分別嘅。運營初期，車入面會配備經過專業培訓嘅安全員，終究係剛上線，穩妥第一。

文遠知行呢間公司，你可能聽過，也可能冇聽過。簡單介紹下：2017 年成立，一直埋頭搞 Robotaxi 技術研發同商業化。而家佢嘅 Robotaxi 已經覆蓋咗廣州、北京、新加坡、阿布達比、迪拜、利雅得、蘇黎世……加埋而家嘅馬德里，一共 12 個城市。西班牙亦係文遠知行進入嘅第五個歐洲市場——之前已經入咗瑞士、法國、比利時、斯洛伐克。按照文遠知行同 Uber 喺 2025 年 5 月達成嘅規劃，佢哋要喺五年內新增 15 個國際城市部署 Robotaxi 服務，全球部署數萬輛 Robotaxi。隨著馬德里落地，目前已經完成咗 4 個城市嘅佈局，仲有 11 個會喺 2030 年前陸續覆蓋。

講真嘅，中國自動駕駛公司出海唔係頭一回，但中國技術 + 全球出行平台 + 歐洲市場呢個組合，定係好有意思。馬德里係歐洲最具商業潛力嘅 Robotaxi 市場之一，人口多、出行需求大，當地政策都好友善。喺呢個市場站穩腳根，對文遠知行嚟講係個唔小嘅里程碑。對 Uber 嚟講，引進 Robotaxi 都係為咗降低成本——終究司機唔使發人工。對馬德里市民嚟講，以後打車可能更平。

On May 22, Deepal Auto announced in Lisbon, the capital of Portugal, that it has officially become the global official partner of the Portuguese national team. On site, Deepal Auto delivered its compact pure electric SUV Deepal S05 to the team and simultaneously launched a 1000-kilometer European long-distance test for the model.

According to official information, the Deepal S05 recently won the April compact SUV sales championship in the domestic market and topped the compact pure electric SUV registration for two consecutive months in Spain. The vehicle also won first place in the J.D. Power 2026 China New Energy Vehicle New Car Quality Research Compact Pure Electric SUV category and the German iF Design Award.

Deepal Auto stated that its cumulative global deliveries have surpassed 800,000 units. Regarding technology, the company holds patents such as Hyper Integrated Electric Drive and Golden Bell Battery, and claims to achieve "million-level electric drive zero overheating" and "battery zero spontaneous combustion" records. In addition, Deepal Auto received the first domestic L3-level autonomous driving test license plate.

As part of Changan Auto's "Open and Inclusive" overseas expansion plan, Deepal Auto has currently entered five major regions and about 100 countries and regions. The Deepal S05 has started production at the Thailand factory, while the Deepal S07 has received dual five-star safety ratings in Europe and Australia.

This collaboration with the Portuguese national team is regarded by Deepal Auto as a key step to accelerate the European market layout. In the future, the brand will continue to promote the transformation from product export to brand and industrial chain output.

國際能源局勢持續波動，油價不斷走高，令歐洲人開始接受電動汽車，亦令中國新能源汽車品牌在歐洲見到新希望。據外媒報道，2026 年 4 月中國車企在歐洲市場整體銷量同比大增 114%，上汽集團、比亞迪和奇瑞成為大贏家。

產品熱銷同時，面對歐盟貿易壁壘與全球產能過剩現狀，中國頭部新老車企亦正在加速佈局海外生產基地，透過收購、改造歐美傳統車企閒置產能落地本地化生產。

從出口到銷售再到生產，中國新能源汽車品牌出海正在加速進階，有望進入改寫歐洲汽車產業格局的全新階段。

上汽穩、奇瑞猛，中國汽車在歐洲大賣

2026 年 5 月 22 日，歐洲汽車媒體援引當地市場研究機構 Dataforce 最新數據，4 月歐洲新車整體銷量持續復甦，同比增長 6.4%，區域車市整體保持穩步復甦態勢。

由於中東地區持續衝突，歐洲油價自 2026 年以來已上漲約 20%，因此，新能源車型成為拉動歐洲車市 4 月份增長的核心驅動力。其中，純電動汽車表現最為突出，4 月銷量同比增長 38%，創下 2026 年以來最高單月增速；插電式混動車型銷量增長 21%，油電混動車型銷量增幅亦達到 15%。

歐洲汽車用戶加速轉向新能源汽車，同樣為中國汽車品牌加速擴大歐洲市場銷量創造了絕佳增長契機。

數據顯示，2026 年 4 月中國車企在歐洲市場整體銷量翻番，同比大增 114%。其中，上汽集團 4 月份銷量為 30074 輛，穩居中國車企銷量榜首，比亞迪單月銷量為 28186 輛排名第二，奇瑞 4 月份銷量為 25656 輛，位列第三。從單月表現看，三家中國車企在歐洲市場的銷量差距亦在持續縮小。

在銷量增速方面，4 月歐洲車市增速榜單幾乎被中國品牌霸榜，零跑汽車增速高達 423%，奇瑞、比亞迪分別以 344%、125% 的同比增速緊隨其後，整體增長勢頭強勁。

其中，奇瑞則成為 4 月歐洲市場增長爆發力最猛的中國車企，相比 2025 年 4 月，奇瑞銷量增加接近 2 萬輛。Dataforce 數據顯示，奇瑞品牌 2025 年 4 月在歐洲銷量僅有 4 輛，今年 4 月已達到 5446 輛；此外，奇瑞旗下 Omoda、Jaecoo 兩個子品牌均同步發力，悉數躋身歐洲市場銷量增幅前列，其中 Omoda 增速位列歐洲第三，Jaecoo 位居第六。終端市場的表現說明，奇瑞在歐洲的佈局已進入全面發力階段。

因為與中國品牌的高速增長形成鮮明反差的是，部分歐洲本土車企及傳統汽車巨頭在 4 月遭遇銷量下滑。比如，豐田同比微跌 1%，雷諾下滑 3%，福特下跌 11%，現代降幅達 12%，高端品牌保時捷竟然也同比下滑達到 17%，三菱跌幅最為突出，達到 51%。

與中國車企零跑、東風保持密切關係的歐洲本土巨頭 Stellantis，4 月銷量雖實現 4.3% 的同比增長，但增速低於歐洲車市整體表現。該集團內部品牌表現分化顯著，零跑、菲亞特、歐寶 / 沃克斯豪爾、雪鐵龍保持銷量正增長，而寶獅、阿爾法·羅密歐則出現明顯銷量回落。

如果中國新能源汽車新老品牌能夠延續這股上升勢頭，將有望重塑歐洲市場競爭格局。

中國車企瘋狂「買買買」，但仍要過工會關

一方面，油價上漲、新能源汽車市場轉型等多重因素疊加，導致傳統汽車巨頭在歐洲市場銷量疲軟。另一方面燃油車時代遺留的製造體系亦正逐步陷入閒置或產能過剩的困境。

有諮詢機構預判，歐美大量低利用率汽車工廠未來將面臨關停或轉讓，而歐盟針對中國電動車加徵進口關稅的舉措，則進一步推動中國車企加速佈局歐洲本地化生產。

在這樣的背景下，承接、改造傳統車企工廠，已成為不少中國車企佈局海外本地化生產的核心方式。這一現象亦引發外媒關注，近日有歐洲汽車媒體就爆料稱，比亞迪正與 Stellantis 及其他歐洲車企洽談接管該地區閒置工廠。實際上，比亞迪早在 2023 年底就已宣布在匈牙利建廠，成為首個在歐盟自建乘用車工廠的中國車企。

比亞迪匈牙利工廠規劃年產能 30 萬輛，2025 年比亞迪在歐洲市場的銷量已超過 18.7 萬輛，比 2024 年同比增長超 260%。按照增速來預測，比亞迪僅靠一座匈牙利工廠將難以滿足在歐洲的汽車銷售需求，因此傳出與本土車企洽談購廠合情合理。

對歐洲市場充滿進取心的中國車企不止比亞迪。僅 2026 年 5 月一個月，就已傳出多個中國車企洽談歐洲產能合作項目的消息。比如，5 月 20 日，Stellantis 集團官宣與東風集團展開合作洽談，計劃依托法國雷恩工廠實現東風新能源車型的本地化生產。此外，零跑汽車亦透露，與 Stellantis 合資成立的零跑國際，有望收購 Stellantis 位於西班牙馬德里的工廠，快速搭建歐洲本土生產基地。

還有消息稱，吉利亦正積極推進收購福特西班牙瓦倫西亞工廠部分裝配產線；小鵬亦被曝出與大眾集團洽談，尋求收購其歐洲閒置產能。還有奇瑞與西班牙 Ebro 集團合作盤活前日產舊工廠，目前已恢復生產，奇瑞車型即將導入落地。

接手改造歐洲車企閒置產能，好處係能夠避免行業重複建設，增加歐洲當地就業機會，符合產業政策導向，同時亦能夠比完全自建工廠更節省時間提升效率。

然而，需要給中國車企提個醒係，買買買並不代表一勞永逸，背後同樣暗藏極大風險。

同樣在近日，在傳出大眾汽車集團與小鵬汽車洽談閒置產能出售消息後，大眾汽車集團工會負責人丹妮拉·卡瓦洛卡瓦洛（Daniela Cavallo）當著數萬名工人的面，炮轟集團管理層，並且強烈反對管理層與中國車企等第三方磋商讓出閒置產能。

在此壓力下，大眾汽車集團的 CEO 奧博穆（Oliver Blume）則公開表示，目前，大眾沒有與中國製造商進行任何關於使用歐洲工廠產能的談判，未來也完全沒有相關的合作計劃。

相比東南亞、中東、非洲等新興市場對中國車企的高包容度，成熟的歐洲汽車市場法規、工會、環保、就業承諾等約束條件更為嚴苛，中國車企透過收購工廠的方式落地本土化，除了要改造產線、適配供應鏈之外，更需適配當地規則、適配當地文化才能更好地生存。

當然，自建工廠可完全貼合車企自身製造標準、供應鏈體系與生產理念，自主可控性更強，但亦這更適合資金充裕、佈局節奏可控的車企去長期佈局。從這個層面來說，目前比亞迪在歐洲的產能佈局更符合長期 + 短期的配合，全球範圍內，比亞迪除了在各大主要市場洽談符合條件的舊工廠加以改造之外，已在泰國、匈牙利、土耳其等地落地至少 4 座自建整車工廠。

歐洲新能源汽車銷量大幅提升，給渴望出海的中國車企帶來發展契機，然而歐洲對中國車企收購工廠的複雜情緒，又令中國車企的歐洲之路困難重重。實際上，中國車企主導的本輪全球汽車產能重組，反映出新能源汽車時代行業話語權的結構性轉移。

燃油車時代，歐美日韓車企主導著全球汽車技術路線、產能配置與產業規則，在智能電動化浪潮下，憑藉完整的新能源供應鏈、成熟的三電與智能化技術、高效的產能體系，中國車企正在從產品出口升級為產能、技術、標準的全方位出海，有望重塑歐洲乃至全球的汽車產業格局。

（消息來源：autonews.com，reuters.com，bloomberg.com）

Folks, today let's talk about big news on going global—not selling cars, but selling "drivers". On June 2, WeRide and Uber jointly announced a plan: to launch the country's first commercial Robotaxi pilot service in Madrid, Spain. In other words: Spanish residents will soon be able to hail a driverless taxi via Uber. This is the first time WeRide and Uber are partnering to enter the European market. Madrid also becomes the 12th city globally where WeRide's Robotaxi arrives.

According to official news, with the support of the Madrid regional government, this service will officially launch within this year. At that time, friends in Madrid can open the Uber App and call WeRide's Robotaxi with one click. It's just like calling an ordinary ride-hailing service, the difference is the arriving car has no driver—at least initially, there is still a difference. In the initial operation phase, a professionally trained safety monitor will be on board, as it's just launched, safety comes first.

This company, WeRide, you might have heard of it, or you might not. A brief introduction: Established in 2017, it has been dedicated to Robotaxi technology R&D and commercialization. Currently, its Robotaxis cover Guangzhou, Beijing, Singapore, Abu Dhabi, Dubai, Riyadh, Zurich... plus Madrid now, totaling 12 cities. Spain is also the 5th European market WeRide has entered—previously entered Switzerland, France, Belgium, Slovakia. According to the plan agreed by WeRide and Uber in May 2025, they plan to deploy Robotaxi services in 15 new international cities within five years, deploying tens of thousands of Robotaxis globally. With the Madrid launch, the deployment in 4 cities has been completed, and 11 more will be covered successively before 2030.

To be honest, it's not the first time Chinese autonomous driving companies are going global, but the combination of Chinese technology + global mobility platform + European market is quite interesting. Madrid is one of the European Robotaxi markets with the most commercial potential, with a large population, high travel demand, and friendly local policies. Being able to take root in this market is a significant milestone for WeRide. For Uber, introducing Robotaxis is also a way to reduce costs—after all, drivers don't need salaries. For Madrid residents, hailing a taxi might be cheaper in the future.

Have you ever seen the roads in India?

I've seen them online.

The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".

However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.

According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.

Some netizens commented: Did the three Japanese car companies have too much money?

In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.

Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.

So, it wasn't that Japanese car companies chose India, but because they had no choice.

The Pain of Japanese Car Companies

Past Japanese cars were truly the envy of others.

Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...

Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.

With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".

Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.

According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.

You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.

Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.

Apart from China, Japanese cars are also not doing well in the US.

On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.

This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.

Looking at Japan itself, it is actually not easy either.

Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.

Executives looking at the reports, their backs went cold, only to find a new growth curve.

So, Japanese car companies didn't fall in love with India, there was nowhere else to go.

Deep Thought on Choosing India

So, what magic does India have, to make Japanese car companies invest heavily?

The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.

The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.

The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.

So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.

The Nikkei also believes that India is expected to become its global car supply center.

The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.

But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.

Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.

So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.

But, is the Indian market really that easy to mix?

The Hard-to-Bite Indian Market

Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.

First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?

India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.

Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?

Isn't this a version of the Thai market?

Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.

If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.

Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.

This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.

So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.

Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.

Epilogue

Japanese cars this trip to India, not go for tourism, is go to make a living.

Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.

Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.

As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.

But no matter how, this play just started, we slowly watch is okay.

Anyway India's story, never bored.

BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.

The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.

The high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.

Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.

May marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.

From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.

As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.

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