Deepal S05, S07 Debut at Paris Auto Show to Accelerate Globalization Implementation

October 12, 2026, the 2026 Paris Auto Show officially opened. Deepal Automobile brought S05 and S07 models to the stage for display, becoming a key link for Chinese new energy brands to go global. The two new cars were not direct domestic imports, but underwent specialized development for the European market. Styling was led by the Turin Design Center, chassis engineering tuning was implemented in Birmingham, UK, fitting local user aesthetics and road conditions.

Both participating models obtained TÜV Rheinland EU WVTA whole vehicle type certification, equipped with self-developed Golden Bell battery, meeting Euro NCAP safety test standards and GDPR data security regulations, securing market entry qualifications for Europe. Market-wise, Deepal's European business growth momentum is strong, with wholesale volume from January to September 2026 exceeding 18,000 units, a year-on-year increase of over 106%. Among them, S05 ranked first in Spanish compact pure electric SUV registrations multiple times, topping Chinese brand sales in this sub-market in the first half of the year, attracting attention from multiple European authoritative automotive media reviews.

Deepal's overseas expansion adopted a full-system output model, relying on the "Six Countries, Ten Places" global R&D network, supporting multi-base production layout. The Thailand Rayong overseas complete vehicle factory has started production. The brand business covers more than 100 countries and regions globally, with 4 major manufacturing bases, nearly 1,800 global service outlets, establishing a localized service system, relying on the European parts center and 24/7 rescue guarantees for after-sales.

In September, Deepal reached a global cumulative mass production milestone of 1 million units, with global sales of 252,213 units in the first nine months of this year. The appearance at this Paris Auto Show is a phased display of Deepal's globalization strategy. The brand continues to push the technology equity concept to overseas markets, relying on the entire system of products, manufacturing, and services to participate in the global new energy vehicle market competition.