June 26, Changan Qiyuan All-New Q05 grand launch in Uzbekistan.

"China-Uzbekistan friendship has deep roots. More than 2,000 years ago, the ancient Silk Road built a bridge of friendship between China and Uzbekistan."

Changan Automobile General Manager Zhao Fei stated at the launch event, "China Changan Automobile always regards Uzbekistan as a core strategic market in the Eurasian region and an important growth pole for global sales."

This reflects the positioning of Uzbekistan as a key move by Changan Automobile in the "Belt and Road" important market within the Changan Automobile "Inclusive Ocean" globalization strategy.

Uzbekistan, as the third country where Changan Qiyuan All-New Q05 launched globally, is both a key move of Changan Automobile "Inclusive Ocean" globalization strategy in the "Belt and Road" important market, and marks that China's new energy vehicle smart manufacturing, technical strength, product quality, and service experience are accelerating towards a broader global market.

According to Zhao Fei, the UNI-E (Changan Qiyuan All-New Q05) launched in Uzbekistan this time is a Changan New Energy blockbuster product, positioned as "Global Urban Boutique Pure Electric SUV".

The model performed brilliantly in the Chinese market. Delivered nearly 16,000 units in China in May this year, retaining the champion of the sub-segment. Launched in Thailand 14 days ago, orders are nearly 3,000 units.

In August this year, the model will enter Indonesia and Central/South America relevant markets; in October, it will further enter relevant European countries and regions.

This launch of Changan Qiyuan All-New Q05 in Uzbekistan reflects Changan Automobile's high importance placed on the Uzbek market.

Zhao Fei stated, "China Changan Automobile Group adheres to the development principles of 'Long-term, Localization, Systematic, ESG Integration', committed to 'In Uzbekistan, For Uzbekistan'."

ADM Group is an important strategic partner of Changan Automobile. As the largest private automobile distribution group in Uzbekistan, it owns 85 dealership service networks covering the whole country, modern multi-brand CKD factories, and is the core force of localization in the Uzbek automotive industry.

Next year, Changan Automobile will achieve CKD local production of UNI-E, will also establish a Uzbekistan subsidiary to deepen local operations, continuously improve brand reputation, and optimize customer experience. In the future, more HEV, PHEV hybrid platform products will be planned to better meet the diversified needs of the Uzbek market.

According to introduction, Changan owns a 164-year long history. Originating in Shanghai and growing in Chongqing, Changan now owns 140 holding subsidiaries, over 44 billion USD assets, over 110,000 employees, business covers vehicles, parts, sales services, logistics, finance etc. diverse fields.

In strategic layout, Changan Automobile is vigorously promoting three plans—New Energy "Shangri-La", Intelligence "Beidou Tianshu", Globalization "Inclusive Ocean".

Relying on R&D technology teams from 31 countries globally, over 24,000 people, Changan has built a global collaborative R&D layout. Styling design centers are set in Germany, Italy. Power R&D centers laid out in UK. In the past 5 years, cumulative launch of 41 car models (of which fuel vehicles 25 models, new energy vehicles 16 models), providing the most suitable solutions for every travel mode for global users.

Changan Automobile has established 93 self-built and cooperative factories globally, covering Thailand Rayong factory, Brazil factory etc.; sales channels cover 129 countries and regions, cumulative built over 19,000 sales service outlets, cumulative served over 30 million global users.

Zhao Fei stated: "Changan is willing to share green development solutions, work together with all sectors of Uzbekistan, jointly build a green, low-carbon, inclusive traffic ecosystem, assist Uzbekistan automotive industry technology upgrade, contribute more Changan power for building China-Uzbekistan community with a shared future."

From the ancient Silk Road building a bridge of China-Uzbekistan friendship, to the new generation China-Uzbekistan all-weather comprehensive strategic partnership, Changan Automobile has become an important tie under this relationship. Under the guidance of Changan Automobile's blueprint to challenge 5 million global sales volume in 2030, Uzbekistan is becoming an indispensable key puzzle piece.

Under the guidance of "Inclusive Ocean" globalization strategy, relying on globalization system capabilities, Changan Automobile is continuously promoting the leap and upgrade from "Vehicle Export" to "Industry Export" "Ecosystem Export"!

With the rising enthusiasm of users for pure electric vehicle models, car manufacturers are producing new pure electric products one after another, which has spawned many hit models. Especially in the mainstream family car market, Changan Qiyuan New A05 and Leapmotor A10 have both ranked among the top sales in their respective segments, with monthly sales exceeding 10,000 units, and the Changan Qiyuan New Q05 has even taken the sales champion of the compact pure electric SUV segment. As pure electric contenders with highly overlapping audiences, users will naturally compare the two. So where are the differences between the two cars? Which one performs better? Without further ado, let's chat about it together.

Regarding price, the full series guide price range of Changan Qiyuan New Q05 is 79,900 to 114,900 RMB. Looking at Leapmotor A10, the guide price range is 65,800 to 86,800 RMB. As a subcompact SUV, the price is slightly lower. For the sake of easy discussion, for this comparison, we choose the Changan Qiyuan New Q05 506 Max+ and Leapmotor A10 505 LiDAR version with comparable prices to launch, the prices are 95,900 RMB and 86,800 RMB respectively, the gap is not big.

(Changan Qiyuan New Q05)

(Leapmotor A10)

For family SUVs, space is a part that directly affects travel experience. As a compact SUV, Changan Qiyuan New Q05 is overall larger than Leapmotor A10 by a margin, thus bringing more spacious interior space. For family travel, rear seat crowding is a major pain point. Based on the larger space of Changan Qiyuan New Q05, even if the rear seat is fully loaded with three people, it will not be cramped. Actual test shows 180cm passengers have two fists leg remaining space, four fingers head remaining space. Long-distance travel, elderly and children can maintain a comfortable sitting posture. Leapmotor A10's space is sufficient enough, 180cm passengers have one fist leg remaining space, four fingers head remaining space. For small couples, for two-person travel, space is very sufficient, its space advantage lies in the trunk, this aspect performance is slightly better.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In terms of seat functions, both cars are equipped with front seat heating functions, very warm in winter. However, Changan Qiyuan New Q05 adds front ventilation and massage functions, truly achieving warmth in winter and coolness in summer. If it is long-distance driving, seat massage can also greatly relieve waist fatigue, comfort is better. Also, Changan Qiyuan New Q05 also adds rear seat backrest adjustment function, different passengers can also find comfortable sitting posture. And Changan Qiyuan New Q05 is equipped with automatic air conditioning and rear air conditioning outlet, Leapmotor A10 only carries manual air conditioning, second row has no outlet, comfort and convenience are average.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Cabin texture and details are also a link affecting usage quality. Changan Qiyuan New Q05 cabin 80% all uses soft wrapping, touch is very delicate. And Leapmotor A10 interior also uses quite a bit of soft wrapping, but hard plastic is still relatively more, overall texture is not as good as Changan Qiyuan New Q05, still has room for improvement.

When daily car use, Changan Qiyuan New Q05 also supports HUAWEI HiCar, Carlink, CarPlay, Honor Link multiple phone interconnection methods, users of different phones can carry out interconnection. If your phone supports wireless charging, can also use 50W wireless charging, convenient at the same time charging efficiency is also quite high, intelligent fresh air can purify car interior air all the time, give family a healthier environment; Leapmotor A10 actually also supports regular smart interaction functions, but in phone interconnection and detail configuration there is missing. But luckily Leapmotor A10 is equipped with LiDAR and high-order auxiliary driving functions, travel convenience is guaranteed. However, Changan Qiyuan New Q05 higher configuration also provides LiDAR version option, matching Tiandu Intelligence can also bring good auxiliary driving experience, just price is slightly higher.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Daily driving experience, similarly hidden in details. Changan Qiyuan New Q05 carries 120kW motor, compared to Leapmotor A10's 90kW motor power is more sufficient, city overtaking, high speed acceleration when power comes as it is, one foot gas pedal can increase vehicle speed complete overtaking, fully loaded climbing won't feel power weakness, whether new driver or female driver, can drive more securely. Leapmotor A10's power can meet daily commuting needs, but encounter situation needing rapid acceleration, is quite passive.

More crucially, Changan Qiyuan New Q05 adopts CATL battery, plus 6 years or 150,000 kilometers whole vehicle warranty, stability and safety are more guaranteed, long-term car use also no need to worry about battery degradation; Leapmotor A10 then adopts Gotion High-tech/Jiangsu Zhongli battery pack, whole vehicle warranty is 4 years or 120,000 kilometers. Additionally, two cars these configurations are both liquid cooling heat dissipation, safer, while Changan Qiyuan New Q05 low config is direct cooling, Leapmotor A10 is air cooling heat dissipation, Changan Qiyuan New Q05 overall performance is better.

(Changan Qiyuan New Q05)

(Leapmotor A10)

In the end, two cars seem price similar, but in unseen places, Changan Qiyuan New Q05 considered home user pain points all: more spacious space, more reliable battery, more comfortable seats, more thoughtful details, can all for daily home burden reduction; Leapmotor A10 even to top config, in some places also performance average, for long-term car use, quality will slightly take a discount. If everyone's core demand is to give family more comfortable, more worry-free travel experience, I think Changan Qiyuan New Q05 will be a more steady choice, with A10 both are global quality, still Central Enterprise Quality Control, quality more trustworthy. Worth mentioning, Changan Qiyuan New Q05 last month already launched in Thailand, compared to Leapmotor A10 fast one step going overseas, this year will also enter Uzbekistan, Central South America, Europe and other regions, accelerate promotion globalization process.

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

The competition in the domestic passenger vehicle market has entered a deep stock game phase, and the industry elimination race continues to intensify. The system operation capability of automakers, the efficiency of new energy transformation, and the depth of globalization layout have become core indicators for measuring brand comprehensive competitiveness. With the formal disclosure of automaker production and sales data in May 2026, Changan Auto delivered a high-value monthly report card with all-domain balanced market performance. Relying on the robust trend of full-category product matrix efforts and synchronized growth in domestic and overseas markets, Changan Auto continues to firmly remain in the top tier of mainstream domestic automakers.

Overall Sales Stable with Growth, New Energy Transformation Results Highlighted

Data shows that Changan Auto's overall delivery volume in May reached 209,100 units, with single-month deliveries stably breaking through the 200,000 unit threshold, solidifying the brand's core market base. This achievement is not a temporary market surge, but a normalized result of the enterprise's all-category product collaborative efforts, continuous optimization of the vehicle manufacturing system and supply chain system, and the continuous highlight of systematic advantages.

The new energy business continues to serve as the core pillar of Changan Auto's growth. In May, the brand's new energy model deliveries reached 92,400 units, marking that its electrification transformation has fully shifted from the strategic layout stage to the harvest cycle of scaled implementation. The continuous expansion of new energy business volume effectively lifts the brand's overall growth potential, and coupled with the high-speed breakthrough of the overseas market, it has opened up a new incremental space for the brand.

Overseas Market Storming Forward, Globalization Layout Enters Harvest Period

Essentially, the current competitive landscape of independent automakers has been reconstructed, and the market boundaries are no longer limited to domestic regional competition. Globalization operation capability and overseas market deep cultivation results have become the key core for top automakers to pull away industry gaps.

Looking at specific data, Changan Auto's overseas deliveries in May reached 70,700 units, a year-on-year increase of 38%, with single-month overseas growth rate ranking in the top tier of independent automakers. Looking at the annual cumulative performance, the growth potential is more outstanding. From January to May 2026, Changan Auto's overseas cumulative sales reached 130,531 units, a significant year-on-year increase of 167%, achieving a doubling growth. This bright data confirms the brand's strategic results of years of deep cultivation in overseas channel construction and promoting product localization adaptation, and the globalization layout has officially entered a high-speed realization period.

Sub-Brands Blossom in Multiple Areas, New Cars Overseas and Domestic Continuously Stand Out

Multi-brand and multi-category collaborative layout is the core advantage for Changan Auto to resist market fluctuations and achieve all-domain growth. The positioning of its sub-brands is precise and the racing lanes are clear, fully covering household transportation, high-end smart, commercial travel, overseas export and other sub-segments. A complete hierarchy and all-domain coverage product matrix has greatly improved the brand's market error tolerance rate and comprehensive competitiveness.

In terms of sub-brand dimensions, Changan Qiyuan's May delivery volume was 34,528 units, among which the core AQ Series market performance was outstanding, with a year-on-year increase of 51%, and main model sales continued to maintain a hot trend. The brand's all-new Q05 model successfully landed in the Southeast Asia market, with orders breaking through 3,000 units three days after its launch in Thailand, quickly opening up the overseas sub-market and fully verifying Changan models' global product competitiveness and localization adaptation ability.

Deepal Auto continued a steady growth trend, with May sales of 33,243 units, a year-on-year increase of 30%, and the growth trend continued to be positive. The main model Deepal S05, with balanced product comprehensive strength and affordable pricing, continues to capture the mainstream household new energy market. Cumulative sales have exceeded 220,000 units, and market reputation and holdings are steadily rising. The high-end brand Avatr also achieved steady progress simultaneously, with May deliveries of 7,336 units, and recognition in the high-end smart car market continues to improve, helping Changan Auto complete its high-end market layout.

Fuel Power Iteration Upgrade, New and Old Kinetic Energy Seamless Connection

Indeed, Changan Auto's market breakthrough is not a phase dividend of a single lane, but the balanced result of fuel and new energy dual track parallel development and dual empowerment, achieving orderly iteration and collaborative growth of new and old kinetic energy.

Addressing diversified market consumer demands, Changan Auto continues to deepen traditional fuel power technology iteration and upgrade. The brand's all-new Blue Core Super Engine system has officially landed, and the 4th Generation CS75 PLUS and 4th Generation Eado dual cars simultaneously launched sales and delivery, with a starting price of 79,900 offering high market cost-performance. The new power architecture carried by the new cars achieves significant optimization of energy consumption, significantly reducing fuel consumption, with a range up to 1,500 km, effectively solving user long-distance travel energy consumption and range pain points, allowing traditional fuel models to still possess strong core competitiveness in the new energy market environment.

The commercial vehicle segment also achieved steady growth. Changan Kaicheng delivered 21,100 units in May, with new energy model deliveries increasing by 21% year-on-year. The steady progress of commercial vehicle new energy transformation complements Changan Auto's passenger and commercial combined, all-category coverage industry layout, achieving multi-track collaborative development.

Technical Strategy Deep Implementation, Laying Solid Foundation for Long-Term Development

Anyway, pure sales data can only reflect the brand's short-term market performance. The core power supporting Changan Auto to continue leading the industry stems from deep technical accumulation and long-term stable strategic layout.

Globalization strategy implementation has achieved landmark progress, and Changan Auto has officially become the global official partner of the Portugal National Team. Relying on the "All-Inclusive" globalization strategy, the brand continues to perfect overseas marketing, after-sales, and channel systems, accelerating the promotion from product export to brand, technology, and service all-around outward transformation strategy upgrade, and continuously deepening the globalization layout.

The intelligent field iteration pace continues to accelerate. Based on the "Beidou Tianshu" intelligent strategy, Changan Auto's independently developed Tianshu end-to-end intelligent driving technology is about to achieve mass production deployment, and the process of independent core technology landing continues to speed up. At the product level, the all-new Avatr 07L has completed the Ministry of Industry and Information Technology declaration, will be the first batch equipped with Huawei Qiankun ADS 5.0 high-end intelligent driving system, and凭借 advanced intelligent configuration, solidifying the brand's pre-emptive advantage in the high-end smart travel lane.

Zhang Guan Commentary

From fuel power technology innovation to new energy scaled growth, from domestic market solid deep cultivation to overseas market leapfrog breakthrough, from product iteration upgrade to core technology independent control. Changan Auto's bright market performance in May was not accidental, but an inevitable result of the enterprise's long-term strategic adherence and system capability continuous precipitation. Against the background of industry deep reshuffle, this all-domain collaboration and multi-dimensional progression development model will continue to become the core support for Changan Auto to lead the passenger vehicle market.

With the World Cup hype approaching, a powerful alliance crossing mountains and seas has written a new footnote in China's automotive globalization journey. Late at night on May 22 Beijing Time, Changan Automobile officially formed a global strategic partnership with the Portugal Football Association, becoming the global official partner of the Portugal National Team. This peak meeting between a Chinese car company and a top European football club is not only a cross-border resonance between sports IPs and car brands, but also a firm practice of Changan Automobile anchoring the globalization track, deeply cultivating the overseas market, and pushing China's smart manufacturing to sail the world.

With the global automotive industry competition entering a deep-water zone, the globalization of Chinese car companies has upgraded from simple product trade to a deep output of brand value and cultural concepts. As a new central enterprise card for China's automotive industry, Changan Automobile firmly promotes global layout with the strategic vision of "No Overseas, No Changan". This partnership with the Portugal National Team is precisely the key move to leverage top resources, break cognitive barriers, and achieve the leap from "product going overseas" to "value going overseas", demonstrating the hard power and grand vision of China's smart manufacturing going to the world.

Leveraging Top Football IPs to Precisely Break Overseas Brand Barriers

In the second half of globalization competition, simple product output has become difficult to break the inherent cognition of overseas markets towards Chinese brands. Changan Automobile targets football, this global common cultural language, choosing strategic cooperation with the European football powerhouse Portugal National Team, which can be described as a differentiated move to precisely break the situation. The Portugal National Team boasts world-class stars such as Cristiano Ronaldo, possessing a massive fan base in Europe, Latin America, and globally. Its top football IP's global influence and world-class value endorsement build a bridge for Changan Automobile to efficiently reach global audiences.

On the eve of the 2026 World Cup, Changan Automobile became the first Chinese car company to partner with a top European football national team. This move stepped out of traditional marketing dimensions, extending brand reach deeply into European core markets and radiation areas. At the event site, both parties jointly released the branded film "Sounds like Changan", successfully completing the first overseas delivery of the Deep Blue S05 plug-in hybrid model (PHEV) in Europe. Meanwhile, Changan Automobile also officially started the long-distance European testing of relevant PHEV models, comprehensively testing the vehicle's long range, fast charging, low energy consumption, and durability. With this opportunity, Changan Automobile not only achieved a leap in brand exposure but also used sportsmanship as a bond to break stereotypes of Chinese car brands in the overseas market, allowing global users to have a new understanding of Changan Automobile's brand value amidst the passion and struggle of football, paving the way for subsequent market deepening.

From Product Output to Value Resonance, Casting a Central Enterprise Going Overseas Benchmark

As a new central enterprise, Changan Automobile actively responds to the national call for high-level opening up. Its globalization journey has long surpassed the primary stage of "selling cars overseas", but upgraded to a deep value fusion of "integrating locally, resonating in value". The spirit of team collaboration and never giving up contained in football highly matches Changan Automobile's persistent pursuit in technology R&D and quality polishing. Both sides joined hands to realize a peak meeting between a first-class enterprise and a first-class team.

This spiritual resonance is a vivid practice of Changan Automobile from "going out" to "going in". Relying on the advantages of the new central enterprise platform, Changan efficiently integrates global resources, with Blue Whale Supercharging Hybrid and Tianzhu Intelligent System as core technical support, creating a global product matrix combining quality and strength. In 2025, Changan's overseas sales reached 637,000 units, a year-on-year increase of 18.85%, accounting for over 20% of total sales; overseas deliveries in April 2026 surged by 69.9% year-on-year, leading the industry in growth rate. Behind the bright results lies the responsibility and commitment of Changan as a central enterprise. Changan Automobile can not only export quality products but also convey the spiritual power of Chinese brands moving upwards and towards newness, becoming a core card for China's automotive industry going global.

Deeply Cultivating Global Comprehensive Layout, Anchoring the Goal of a World-Class Brand

For Changan Automobile, signing the Portugal National Team is just an important part of its grand global landscape. Guided by the "Broad As the Sea" Plan 2.0, Changan adheres to the four major principles of "Long-term, Localization, Systematic, ESG Construction Integration", building a "152" global layout, promoting the transformation of globalization from a product trade-dominated model to a comprehensive model covering manufacturing, trade, investment, service, and ESG construction.

In terms of market and capacity layout, Changan's global sales network covers 118 countries and regions, with 1,124 overseas sales outlets; 22 overseas manufacturing bases have been built, with the Thailand Rayong New Energy Factory and Brazil Factory successively putting into production, adapting to local needs locally and practicing the concept of "In the Local, For the Local". At the product level, 41 car models have been launched cumulatively, covering fuel, pure electric, and plug-in hybrid categories. Deep Blue S05 and other models have been exported to Europe in batches, gaining widespread recognition from the international market.

Zoom In

Looking towards the future, Changan's goal is clear and firm: By 2030, overseas sales will double to 1.5 million units, striving for 1.8 million units, aiming to rank among the global automotive brand TOP10, and enter the regional world brand TOP5 in the Europe and Asia market. From the green field to the global track, Changan Automobile, with an open posture, central enterprise responsibility, and pragmatic courage, continues to broaden the boundaries of Chinese cars going overseas, letting the figure of China's smart manufacturing gallop globally, and letting the strength of Chinese cars resonate across the world. (End)

Recently, Changan Automobile released sales data for May 2026. According to official poster information, Changan Automobile's overall May deliveries reached 209,100 units, of which overseas deliveries were 70,700 units, a year-on-year increase of 38%, and new energy vehicle deliveries were 92,400 units.

Image Source: Changan Automobile Poster Screenshot

Looking at the specific performance of its sub-brands and business segments:

Changan Qiyuan delivered 34,528 units in May, with the Qiyuan AQ series growing 51% year-on-year. The new Q05 model delivered 15,812 units; orders for this model in the Thai market exceeded 3,000 units within three days of launch.

Deepal May sales reached 33,243 units, up 30% year-on-year. From January to May this year, Deepal cumulative sales were 130,531 units, up 15% year-on-year. Among them, Deepal S05 monthly sales in May were 18,866 units, with cumulative sales exceeding 220,000 units. In addition, Deepal's cumulative overseas sales from January to May were 28,704 units, up 167% year-on-year.

Avatr Brand May deliveries were 7,336 units. Among them, Avatr 07L debuted in the Ministry of Industry and Information Technology announcement, and will be the first to be equipped with Huawei Qiankun ADS 5.

Changan Automobile (Main Brand) May deliveries were 48,900 units. The brand recently launched an event for the fourth-generation Eado and fourth-generation CS75PLUS Blue Whale Ultra Enjoyment dual cars, where the CS75PLUS Blue Whale Ultra Enjoyment launch price starts from 79,900 yuan, and the official emphasized its "low fuel consumption, 1500 kilometers per tank".

Changan Kaicheng May deliveries were 21,100 units, with new energy vehicle deliveries growing 21% year-on-year.

Changan Qiyuan New Q05 and Leapmotor A10 type cars, their meaning exists, in my view, simply is to let families with limited budgets can also enjoy the fun brought by technology. At present, looking at it, 70,000+ budget you can buy their mid-spec versions, Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Comfort Edition, currently these two configurations terminal price is both 70,000+, actual on-the-road price is also very similar. Finally choose who is better? This question definitely still needs in-depth comparison to get the answer.

 Buy pure electric car with a few ten thousand yuan, solid and reliable I think is the first element, just like buying petrol car needs to start engine, transmission reliable options, electric car definitely also needs to choose big factory battery, so which of these two SUVs fits?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Changan Qiyuan New Q05 side is full series standard equipped with CATL cells + Golden Bell 2.0 3C Fast Charging Battery, truly first-tier battery manufacturer, and still is industry giant, technology, reputation are both good, details also better, equipped with underbody protection plate further protect battery reduce collision risks. Leapmotor A10 is then second-tier brand, Gotion/Jiangsu Zhengli cells cross-used, no underbody protection plate, cost lower naturally can give more range. So can see, under price similar situation Changan Qiyuan New Q05 full charge range is 405km, Leapmotor A10 is 505km, difference 100km, means charging frequency will have difference. This also suggests Leapmotor A10 just look at 505 version, because 403 version adopts relatively simple air cooling technology, not as good as Changan Qiyuan New Q05 405km direct cooling thermal management efficient, not as good as two models high-spec version liquid cooling effect, so looking at this, Changan Qiyuan New Q05 safety is still more reassuring.

 This price range pure electric cars, basic attribute is commuting, although on power requirements not high, but traffic light start want to be one step faster, overtaking want to be more efficient and safe, power still cannot be ignored. Changan Qiyuan New Q05 equipped with 120kW front mounted motor, can bring 8.9 seconds 0-100 acceleration results, moderate; Leapmotor A10 is 90kW front mounted motor, 0-100 acceleration 10.6 seconds, this is pure commuting car level, daily travel want slightly 'faster', Changan Qiyuan New Q05 is still more powerful.

(Changan Qiyuan New Q05)

(Leapmotor A10)

Budget to 70-80 thousand, on car requirements cannot just stay on 'tool' attribute, driving and riding experience also is must focus point. Benefiting from class advantage, Changan Qiyuan New Q05 length-width-height 4435x1855x1600mm, wheelbase 2735mm, relative to Leapmotor A10 length-width-height 4270x1810x1635mm, wheelbase 2605mm, advantage obvious. Colleague height 1.78 meters, weight 79kg, separately sit into both cars rear seats, Changan Qiyuan New Q05 leg remaining space over 2 fists, head about 1 fist; while Leapmotor A10 leg remaining 1 fist 4 fingers, head is also about 1 fist, can discover, Changan Qiyuan New Q05 passenger space relatively spacious, both can satisfy daily commuting pick up kids, holiday long distance tourism, family members can also better stretch body.

(Leapmotor A10, Steering Wheel Heating)

(Changan Qiyuan New Q05 Rear Seat Air Vents)

Also from driving and riding experience perspective, under equal price, Leapmotor A10 only equipped with driver electric adjustment, manual AC, front seat heating etc. conventional functions, indeed is just commuting car conventional level, but it also has steering wheel heating and panoramic sunroof, better than general commuting cars. Changan Qiyuan New Q05 side, is then plus automatic AC + rear seat vents, driver ventilation/heating/massage, second row seat back angle adjustment, exterior speaker etc. functions, provided comfort experience, emotional value will be better.

 As for cabin and driving assistance, 70,000+ price both sides are conventional performance, just part functions not same. Changan Qiyuan New Q05 cabin plus has CarLink, CarPlay, Honor Link and Visible Content Voice Control functions, and has Karaoke function, below also links to mobile phone wireless charging. At same time two models also both support L2 level combined assisted driving, but Leapmotor A10 plus automatic parking assistance, therefore also count as each having advantages. However, budget sufficient, they also have LiDAR version selectable, so this aspect basically is evenly matched.

 

Comparison Summary:

Comprehensive view, under price similar situation, Changan Qiyuan New Q05 main highlights are Central SOE backing, and is global model, already landed in Thailand, and will go global. Specific to product, its battery comes from first-tier big brand, performance, space advantage obvious, also overall tech comfort configuration, cabin atmosphere all better; Leapmotor A10 highlights is same price gives longer range, plus some tech functions, but if budget slightly higher, Changan Qiyuan New Q05 also has long range version selectable, so Leapmotor A10 advantage more still in price.

So if just commuting, actually these two models performance are both good, are currently market best-sellers, but if you want satisfy daily commuting travel at same time, also want consider family car use, Changan Qiyuan New Q05 obviously more worth considering, also CATL as battery industry giant, its reliability and stability more worth trusting, more suitable for long-termists, so how will you choose?

With a budget of under 100,000 to buy a pure electric SUV, if you want to balance daily grocery shopping and kids transport with weekend camping and gatherings, which one is better, Changan Qiyuan New Q05 or Leapmotor A10? I believe this is a question many friends are pondering. Today, we won't beat around the bush, directly comparing two configurations where their terminal prices are both over 70,000: Changan Qiyuan New Q05 2026 Model 405 Max, Leapmotor A10 2026 Model 505 Joyful Edition, to see which one is truly the best travel companion?

Purchasing major items like cars, stability and reliability are absolutely the most important. So where do we look to see if an EV is stable and reliable? Quality control, technology, and the three-electric systems are core elements. At the quality control level, both sides are quite capable, as they are all global vehicles meeting strict global testing standards. Changan Qiyuan New Q05 was launched in Thailand in May and will enter more overseas countries soon. Leapmotor A10 is expected to enter the European market in the third quarter of this year. So what about the three-electric systems and technology?

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 performs well, equipped with CATL cells and Golden Bell 2.0 3C fast charging battery technology. The chassis also has protective plates for better protection. Usually, if driving on unpaved roads, fishing, camping, etc., there is no need to worry too much about scraping the chassis and damaging the battery. Regarding range, this car is 405km fully charged, of course, it also has 506km optional, and they are all CATL cells, trustworthy.

(Leapmotor A10)

(Leapmotor A10)

Leapmotor A10 is equipped with cells from Jiangsu Zhongli or Gotion High-tech, belonging to second-tier brands. It uses liquid cooling technology, fast heat dissipation, and is safe enough. However, it is worth mentioning that only the high-spec of Leapmotor A10 uses liquid cooling, the low-spec uses air cooling technology, heat dissipation is not that capable. Changan Qiyuan New Q05 low-spec uses direct cooling, heat dissipation effect is better than air cooling, high-spec also uses liquid cooling heat dissipation. Regarding range, this car is given 505km, fully charged can run a bit further. Simply put, at the same price, Changan Qiyuan New Q05 battery is from a major factory more reliable, Leapmotor A10 range is longer runs further, so how would you choose?

(Changan Qiyuan New Q05)

(Leapmotor A10)

Next, let's look at space and comfort, this difference is quite large. Changan Qiyuan New Q05 is a compact SUV, wheelbase 2735mm, Leapmotor A10 is a small SUV, wheelbase 2605mm, lagging behind by 130mm. Going out one or two people daily is nothing, but if three or five friends, parents and family go out together there is a difference.

(Changan Qiyuan New Q05)

(Changan Qiyuan New Q05)

Taking an adult with height 175cm as a reference, enter the driver's seat of the two SUVs respectively and adjust the sitting posture, then come to the second row to sit. At this time, the reviewer in the back row of Changan Qiyuan New Q05, headroom and legroom respectively can still remain 1 fist and 2 fists. Its rear backrest angle can also be adjusted, long time riding car can have different sitting posture, can relieve certain fatigue sensation. At the same time, hot summer and cold winter, Changan Qiyuan New Q05 back row also has air conditioning vents, can give back row better riding experience.

(Leapmotor A10)

(Leapmotor A10)

While the reviewer in the back row of Leapmotor A10, headroom and legroom respectively remain 1 fist and 1 fist 3 fingers, seat backrest angle is relatively small, also cannot be adjusted, long time riding will be relatively tired. But if there are small babies at home, this small car is good because it comes with a small table, can put toys, tablet, but from safety start, driving time does not suggest use.

(Leapmotor A10)

Furthermore, regarding sitting comfort, this price A10 offers few configurations, only driver electric adjustment and front row heating, seat fit is also average. Daily commuting is certainly no problem, but sitting in the car for one or two hours is still very tiring.

(Changan Qiyuan New Q05)

Changan Qiyuan New Q05 then front row all come with electric adjustment, driver's seat is the most comfortable place, headrest, lumbar support, heating, ventilation even massage functions all have, work lunch break, camping driving tired, directly fold down seat lie down open massage function, half hour later immediately can restore state.

Now buying car smart technology definitely cannot lag, two cars are conventional L2 level assisted driving nothing much to say, but cockpit is big different. Leapmotor A10's Leapmotor OS system ecosystem is still good, card layout operation is also simple direct; Changan Qiyuan New Q05 is Tiandu smart cockpit, also smooth and fluid, and than Leapmotor A10 more has Carlink, CarPlay and Honor Link, for using Apple and Honor phone friends more friendly, and more out voice command for visible content function, no need wake directly can say out command operation, use more convenient.

Summary:

After a comparison, two cars have their own unique selling points. Leapmotor A10 wins in range being long enough, while Changan Qiyuan New Q05 is more like an "all-rounder". CATL cells + Golden Bell battery technology, quality makes people feel relieved; wheelbase is 130mm larger, back row backrest adjustable, multi-person travel more free; plus driver ventilation massage, voice command for visible content etc configurations, indeed capable. If I were to choose, I would vote for Changan Qiyuan New Q05, after buying every day have to drive, to yourself a little better, than anything is worth. What do you think?

June 13, the 2026 Chongqing International Auto Exhibition officially kicked off. Changan Mazda, with the exhibition theme "Still Mazda", brought the classic MX-5 legendary sports car, global strategic new energy model MAZDAEZ-6, MAZDAEZ-60, and the newly launched EZ-60 Ma Edition in April to the Hall N8 booth. The scene not only showcased the brand's rich results in new energy transformation, but multiple characteristic user co-creation activities were announced simultaneously, stacked with sincere 618 mid-year car buying benefits, bringing full surprises to the on-site audience.

During this auto show, Changan Mazda launched multiple car buying offers: stacking up to 20,000 Yuan national subsidy and 17,000 Yuan manufacturer subsidy, purchasing designated models also comes with a free exclusive premium set worth 7,999 Yuan, with substantial benefit strength.

Global Quality Strength Breaks Out, Establishing Value Benchmark in New Energy Industry

MAZDAEZ-6 and MAZDAEZ-60 two new energy models, since the R&D phase strictly followed global car manufacturing standards to create, comprehensive product power received high recognition from home and abroad. In the design aspect, EZ-6 won the 2026 World Car of the Year Design award, becoming the first domestic new energy model to win this honor; EZ-60 set a record, becoming the only SUV model in the world to sweep 8 international top design awards.

In driving safety, both cars were R&D created according to China-Europe Dual Five-Star safety standards. Among them, EZ-6 gathered C-NCAP, E-NCAP and other 5 international authoritative safety certifications; EZ-60 battery protection standards met domestic new national standard and European standards in advance. Changan Mazda also solemnly promised to all new energy owners: Lifetime battery spontaneous combustion compensation, no mileage limit, no ownership transfer owner limit, comprehensively build a safety defense line for travel.

In driving control performance, EZ-60 broke out on professional fields, winning the Chinese New Energy Vehicle Rally Championship Circuit Race SUV Class Champion, Rally Race Overall Runner-up, extreme control performance received professional verification. At the auto show site, simultaneously as Changan Mazda owner and race champion Ji Hao, shared the competition experience. He drove the unmodified original factory pure electric EZ-60, fighting for 6 days, total 910 kilometers high intensity schedule. Facing many range extender, plug-in hybrid competitors, this production car emerged from 27 brands of 100 competing vehicles with stable and reliable quality and Mazda signature "Man-Machine Integration" tuning, fully proving the model original factory hardcore performance.

[Changan Mazda Owner, Champion Racer Ji Hao]

Relying on hard product strength, Changan Mazda smoothly obtained EU, UK, Australia three overseas markets whole vehicle certifications, is also the first domestic joint venture new energy car enterprise to win three certifications simultaneously, global layout steadily advanced. At the end of May, 80 overseas dealers from Europe, Australia, Thailand specially visited Nanjing Production Base, to the brand advanced production process and strict quality control system gave high affirmation. Currently EZ-6, EZ-60 overseas orders and pre-sale trend is good, in domestic market, EZ-60 has stood at the top of joint venture new energy medium SUV sales for 7 months.

Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi stated: Nowadays Changan Mazda has become Mazda global range important new energy whole vehicle design, R&D, manufacturing and export core base, brand to all new energy owners guarantee, everyone entered hand each model, are benchmark global standard high quality global car.

[Changan Mazda Auto Sales Branch Executive Deputy General Manager Wu Xuxi]

Fingering "User+" Concept, Building Brand and Owner Value Community

Occupying domestic 5 million loyal users, Changan Mazda always regards owners as brand growth road companions and value co-creation partners. 2026, brand continues to deepen **"User+"** operation thinking, launch a series of characteristic user activities, create cover car use full cycle owner ecology, let "Still Mazda" brand concept, both landed on product details, also fused into every user emotion, participate various activities owners and Ma fans, also have opportunity invited attend 2026 Fan Ceremony.

Previously online "Wish Journey" activity, holds "User Wish, Brand Assist" original intention,拉近了 brand and owner distance; has launched 11 issues of "Owner Stories Collection", gathered many warm stories: has insisted seven years donate village primary school public welfare owner, has continuous four years organize car owner meeting care special children team leader, also due to love car结缘 sweet partners, one by one true stories, outline warm vivid brand background.

[Champion Racer Ji Hao (Left) / "Joy Horse Creator" Sun Jingyi (Right) Share Own Car Life]

"Joy Horse Creator", "All People Agent" two plans, then for owners build share exchange, co-create value platform, large batch owners actively share car use daily, transmit product reputation. Post-00s EZ-60 owner Sun Jingyi as "Joy Horse Creator" representative scene share: daily work rest, she likes record car use life, as new participant, car owner partner and brand staff all enthusiastic assist, also welcome more Mazda owners join, together exchange make friends, share fun.

In addition, second season "Seedling Plan" steadily advanced, brand enters national major top universities, share with youth students in vehicle design, driving control, safety, intelligent field technical results. Synchronously launched EZ-60 national university modification design competition, not only opportunity let excellent creativity land become true, also to students open summer internship posts, help industry academia integration, apply knowledge learning.

Practice public welfare also is Changan Mazda long time persist responsibility. Since 2015 to now, brand has in Yunnan donate build 12 Hope Primary Schools, cumulative investment super 10 million Yuan, benefit 10 thousand teachers and students. This year June, brand again launch "Every Kilometer Filled with Kindness" public welfare action, convert user every travel into public welfare fund, special fund use improve Hope Primary School running conditions, let kindness with wheel constantly transmit.

618 Mid-Year Carnival Opens, Multiple Car Buying Benefits with Generous Return

Take advantage of Chongqing auto show heat, Changan Mazda officially launch **"Drive & Enjoy Summer Vibes: 618 Mega Sale"** activity, activity lasts to June 30, full series models send rich car buying offers. Car buying users can stacked enjoy up to 17,000 Yuan trade-in manufacturer subsidy, 20,000 Yuan trade-in national subsidy; purchasing designated models, gift value 7,999 Yuan premium set, include original factory charging pile, Longmo solar film, TPE floor mat and trunk mat. Finance plan aspect, support 0 down payment, 5 year low interest car buying, annual rate as low as 1.99%, also can enjoy value 7,999 Yuan lifetime zero fuel consumption rights. In addition, activity period arrive store test drive new energy models, can receive National Intangible Cultural Heritage Jinling Gold Foil good gift, more details can go to Changan Mazda authorized dealer store consult.

Inherit 百年 brand heritage, hold car making original intention, Changan Mazda always with user needs as core, use global standard polish every product, with sincere service connect thousands of owners, let "Man-Machine Integration" driving fun accompany more travel roads. June 13th to 21st, sincerely invite citizens and car fans go to Chongqing International Expo Center Hall N8 Changan Mazda booth, personally appreciate global good cars, experience unique driving fun.

After the successful conclusion of three performances in Shanghai, Guangzhou, and Changsha, on June 13, Cao Ge's "Open Your Ears and Listen to Me" tour concert, exclusively sponsored by Changan Qiyuan, landed in the brand's home base - Chongqing. This event used "Hot and Spicy, Broaden Your Horizons" as the communication core. Combined with Chongqing's unique urban style, it created an immersive experience site, combining visibility, interactivity, and communicability. This national car brand used this opportunity to close the distance with the young group, using novel communication forms to complete traffic conversion and brand concept implantation, establishing an excellent example of cross-border marketing in the automotive industry.

Hot Frequency Alignment: Two-way cooperation between National Brand and Powerful Singer

Nowadays, the competition in the new energy vehicle market has long been no longer limited to hardware parameter comparison, brand emotional value and humanistic temperature have become the key to fighting. Music as a communication language universally used by all people is an excellent carrier for brands to connect consumers and establish deep connections. Changan Qiyuan choosing to join hands with powerful singer Cao Ge is exactly an excellent cross-border that considers emotional resonance and audience matching.

Cao Ge has deepened his work in the music industry for many years. "Betrayal", "Mr. Loneliness" and other tracks have extremely high singability, both are the youth memories of the post-80s and post-90s generations, and also gained the love of the current young group. National reputation and new generation influence are both equipped. As the core brand of Changan Automobile's digital transformation, Changan Qiyuan positions itself as a national high-quality new energy vehicle, target customer group loves life, pursues car quality. They are willing to experience new technologies of intelligent travel, and also value emotional companionship. They have a strong interest in music and entertainment content. Based on highly consistent audience positioning, both sides used music as a bridge and love as a consensus, so that brand warmth broke the wall between circles, and realized deep emotional connection between brand, product and consumers.

 

 

Trend Breakthrough: Mountain City Characteristics and Real Car Experience Smoothly Combined

From Shanghai, Guangzhou to Changsha, Changan Qiyuan relied on the communication power of music IP and the personal influence of Cao Ge to continuously explore new scenarios to communicate with young users. Every stop of the concert is not only a feast of audio and video, but also a chance for the brand and fans to communicate face to face, continuously conveying the brand's original intention of "Making the mobile home fully happy".

This time in Chongqing, Changan Qiyuan fully leverages the advantages of the local home court. Chongqing's passionate and frank city label, the mountain city terrain of high and low, plus the check-in communication attributes of this internet-famous city, laid a good foundation for offline scene marketing. The scene created the theme exhibition area with hot red as the main visual, combined the mountain city temperament with the brand's youthful expression, and the visual memory point was full.

The site not only set up a celebrity photo check-in area to allow the audience and fans to interact with the brand at close range, but also combined with the trend modification culture to create a new Q05 personalized painting experience area, fitting the young people's social sharing habits, and the brand heat continued to climb. Changan Qiyuan integrated the characteristics of the mountain city, the hot atmosphere, and the internet-famous communication attributes into the offline exhibition area and interaction links, making the new car a fashionable element that can be viewed, photographed, and shared, step by step making young consumers go from knowing the brand to firmly remembering the brand.

 

Looking Globally: Domestic Market Hot Sales, Steady Development of Overseas Territory

As an important part of Changan Automobile's digital transformation, Changan Qiyuan adheres to the positioning of "National Premium New Energy Brand", with a responsible, warm and powerful brand image, continuously excavating user value and conveying brand temperature. At the Chongqing concert site, the new Q05 accompanied the whole process. In the view and travel, site interaction, constantly interpreting the brand concept of "Making the mobile home fully happy".

It is worth mentioning that the new Q05 is the main model created by the brand for the global market. The three-electric system is stable and reliable, intelligent configuration is leading, and space performance is class-leading. With outstanding product strength, it has become the focus of the scene, and also perfectly interpreted the positioning of "National Premium".

This model has a bright market performance: In May, the cumulative delivery of Changan Qiyuan full series models reached 34,528 units, among which the new Q05 delivered 15,954 units in a single month, once again taking the number one place in compact SUV sales; On May 28, the car landed on the Thai market, and the orders broke through 3,000 units in just 3 days, and the blockbuster strength extended from domestic to overseas.

 

Deep Cultivation in Cross-Border: Multi-dimensional Linkage to Help the Brand Steady Advance

Changan Qiyuan partnered with Cao Ge to carry out tour cooperation. It is not a simple brand exposure, but adopts the comprehensive strategy of "IP deep binding + local scenario customization + product landing conversion + user long-term operation", building a unique cross-border marketing model, constructing a five-in-one marketing closed loop of music + celebrity + brand + product + user, and also becoming the benchmark project of Changan Automobile's digital brand transformation. After the Chongqing leg concluded, the tour will also enter Hefei, continuously releasing cross-border value and boosting brand development.

Looking back on Changan Qiyuan's brand development road, cross-border marketing has long become the distinct background color of the Changan Qiyuan brand. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, and the Portuguese National Team, to the J-10C cross-brand co-branding and the "Angry Birds" global IP co-creation, this time will again combine music performance, urban culture, and user scenarios deeply. Changan Qiyuan has always carried out cross-border cooperation around public interest and daily travel scenarios, continuously enriching interaction forms. In the future, the brand will continue to take high-quality products and thoughtful services as the foundation, improve the cross-border operation system, deepen the emotional connection with consumers, and join hands with users to go to the new journey of intelligent travel together.

 

 

The competition in the domestic passenger vehicle market has entered a deep stock game phase, and the industry elimination race continues to intensify. The system operation capability of automakers, the efficiency of new energy transformation, and the depth of globalization layout have become core indicators for measuring brand comprehensive competitiveness. With the formal disclosure of automaker production and sales data in May 2026, Changan Auto delivered a high-value monthly report card with all-domain balanced market performance. Relying on the robust trend of full-category product matrix efforts and synchronized growth in domestic and overseas markets, Changan Auto continues to firmly remain in the top tier of mainstream domestic automakers.

Overall Sales Stable with Growth, New Energy Transformation Results Highlighted

Data shows that Changan Auto's overall delivery volume in May reached 209,100 units, with single-month deliveries stably breaking through the 200,000 unit threshold, solidifying the brand's core market base. This achievement is not a temporary market surge, but a normalized result of the enterprise's all-category product collaborative efforts, continuous optimization of the vehicle manufacturing system and supply chain system, and the continuous highlight of systematic advantages.

The new energy business continues to serve as the core pillar of Changan Auto's growth. In May, the brand's new energy model deliveries reached 92,400 units, marking that its electrification transformation has fully shifted from the strategic layout stage to the harvest cycle of scaled implementation. The continuous expansion of new energy business volume effectively lifts the brand's overall growth potential, and coupled with the high-speed breakthrough of the overseas market, it has opened up a new incremental space for the brand.

Overseas Market Storming Forward, Globalization Layout Enters Harvest Period

Essentially, the current competitive landscape of independent automakers has been reconstructed, and the market boundaries are no longer limited to domestic regional competition. Globalization operation capability and overseas market deep cultivation results have become the key core for top automakers to pull away industry gaps.

Looking at specific data, Changan Auto's overseas deliveries in May reached 70,700 units, a year-on-year increase of 38%, with single-month overseas growth rate ranking in the top tier of independent automakers. Looking at the annual cumulative performance, the growth potential is more outstanding. From January to May 2026, Changan Auto's overseas cumulative sales reached 130,531 units, a significant year-on-year increase of 167%, achieving a doubling growth. This bright data confirms the brand's strategic results of years of deep cultivation in overseas channel construction and promoting product localization adaptation, and the globalization layout has officially entered a high-speed realization period.

Sub-Brands Blossom in Multiple Areas, New Cars Overseas and Domestic Continuously Stand Out

Multi-brand and multi-category collaborative layout is the core advantage for Changan Auto to resist market fluctuations and achieve all-domain growth. The positioning of its sub-brands is precise and the racing lanes are clear, fully covering household transportation, high-end smart, commercial travel, overseas export and other sub-segments. A complete hierarchy and all-domain coverage product matrix has greatly improved the brand's market error tolerance rate and comprehensive competitiveness.

In terms of sub-brand dimensions, Changan Qiyuan's May delivery volume was 34,528 units, among which the core AQ Series market performance was outstanding, with a year-on-year increase of 51%, and main model sales continued to maintain a hot trend. The brand's all-new Q05 model successfully landed in the Southeast Asia market, with orders breaking through 3,000 units three days after its launch in Thailand, quickly opening up the overseas sub-market and fully verifying Changan models' global product competitiveness and localization adaptation ability.

Deepal Auto continued a steady growth trend, with May sales of 33,243 units, a year-on-year increase of 30%, and the growth trend continued to be positive. The main model Deepal S05, with balanced product comprehensive strength and affordable pricing, continues to capture the mainstream household new energy market. Cumulative sales have exceeded 220,000 units, and market reputation and holdings are steadily rising. The high-end brand Avatr also achieved steady progress simultaneously, with May deliveries of 7,336 units, and recognition in the high-end smart car market continues to improve, helping Changan Auto complete its high-end market layout.

Fuel Power Iteration Upgrade, New and Old Kinetic Energy Seamless Connection

Indeed, Changan Auto's market breakthrough is not a phase dividend of a single lane, but the balanced result of fuel and new energy dual track parallel development and dual empowerment, achieving orderly iteration and collaborative growth of new and old kinetic energy.

Addressing diversified market consumer demands, Changan Auto continues to deepen traditional fuel power technology iteration and upgrade. The brand's all-new Blue Core Super Engine system has officially landed, and the 4th Generation CS75 PLUS and 4th Generation Eado dual cars simultaneously launched sales and delivery, with a starting price of 79,900 offering high market cost-performance. The new power architecture carried by the new cars achieves significant optimization of energy consumption, significantly reducing fuel consumption, with a range up to 1,500 km, effectively solving user long-distance travel energy consumption and range pain points, allowing traditional fuel models to still possess strong core competitiveness in the new energy market environment.

The commercial vehicle segment also achieved steady growth. Changan Kaicheng delivered 21,100 units in May, with new energy model deliveries increasing by 21% year-on-year. The steady progress of commercial vehicle new energy transformation complements Changan Auto's passenger and commercial combined, all-category coverage industry layout, achieving multi-track collaborative development.

Technical Strategy Deep Implementation, Laying Solid Foundation for Long-Term Development

Anyway, pure sales data can only reflect the brand's short-term market performance. The core power supporting Changan Auto to continue leading the industry stems from deep technical accumulation and long-term stable strategic layout.

Globalization strategy implementation has achieved landmark progress, and Changan Auto has officially become the global official partner of the Portugal National Team. Relying on the "All-Inclusive" globalization strategy, the brand continues to perfect overseas marketing, after-sales, and channel systems, accelerating the promotion from product export to brand, technology, and service all-around outward transformation strategy upgrade, and continuously deepening the globalization layout.

The intelligent field iteration pace continues to accelerate. Based on the "Beidou Tianshu" intelligent strategy, Changan Auto's independently developed Tianshu end-to-end intelligent driving technology is about to achieve mass production deployment, and the process of independent core technology landing continues to speed up. At the product level, the all-new Avatr 07L has completed the Ministry of Industry and Information Technology declaration, will be the first batch equipped with Huawei Qiankun ADS 5.0 high-end intelligent driving system, and凭借 advanced intelligent configuration, solidifying the brand's pre-emptive advantage in the high-end smart travel lane.

Zhang Guan Commentary

From fuel power technology innovation to new energy scaled growth, from domestic market solid deep cultivation to overseas market leapfrog breakthrough, from product iteration upgrade to core technology independent control. Changan Auto's bright market performance in May was not accidental, but an inevitable result of the enterprise's long-term strategic adherence and system capability continuous precipitation. Against the background of industry deep reshuffle, this all-domain collaboration and multi-dimensional progression development model will continue to become the core support for Changan Auto to lead the passenger vehicle market.

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

Recently, NEVO Q05 officially went on sale in Thailand, ranging from 629,900 to 709,900 Thai Baht, with a limited-time promotional price starting from 599,900, equivalent to approximately 120,000 to 140,000+ RMB.

Take a look, this car that starts at 79,900 in China, has a considerable premium when exported abroad.

We will analyze Changan's export strategy later, let's talk about the foundation first.

15,814 units domestically in a single month of April, this number is a real market vote, not a presentation PPT.

The roadmap ahead is even bigger! Uzbekistan in June, Indonesia and Central/South America in August, Europe in October.

An EV compact SUV under 100,000, wanting to conquer the European market, quite bold.

Why can it sell well domestically?

120kW motor paired with a 51.9 kWh CATL battery, CLTC range 462 km, 3C fast charging adds 120 km in 15 minutes, also includes 6.6kW external discharge, this configuration forms a certain dominance advantage in the 70,000 to 100,000 price range.

0 to 100 km/h acceleration takes 8.2 seconds, don't complain it's slow, do you need a supercar start to take a family of three to the supermarket? Enough for home commuting scenarios, those seeking performance thrill go elsewhere.

Body dimensions 4435x1855x1600 mm, wheelbase 2735 mm, drag coefficient as low as 0.265Cd, Digital Intelligence Wing 2.0 exterior, horizontal DRL paired with closed grille and LED headlights on both sides, visibility on the road is considered up to standard.

Wild Green, Flowing Gold Purple, Moonlight Silver, three colors, everyone should prepare the budget before choosing colors.

Speaking of interior, 14.6-inch central control screen paired with 10.17-inch LCD instrument cluster, TSMC Dimensity P1 Ultra 4nm chip as the base, 24GB RAM, system smoothness is supported by hardware foundation, daily touch rarely lags.

540L trunk plus 90L underfloor hidden compartment, rear seats folded expandable to 1380L, theoretically enough for weekend camping hauling.

Supports CarPlay and HiCar, can also link with Haier home appliances, the function of remotely turning on home AC during the drive, how rigid this need is, everyone think it over before deciding.

Real owner feedback cannot be skipped, this is the part dealers won't tell you actively.

Infotainment system occasionally black screens and automatically recovers after about one minute, specific reason official has not given clear explanation, black screen suddenly while driving on the road, experience cannot be called pleasant.

Chassis suspension tuning is soft, cornering roll feel is obvious, slight seasickness feel on bumpy roads, this is a rule-based issue consistently reported by multiple owners, not an isolated case.

All trims have no steering wheel heating, no HUD head-up display, driver seat has no memory, couple takes turns driving, every time entering car must readjust seat position, after three years waist muscles can get worked out.

Highway wind noise control is average, noise is obvious when speed limit 100 km/h.

Infotainment app ecosystem is somewhat closed, downloadable software is limited, users who like to tinker with third-party apps will hit boundaries.

These are things said by people who spent real money to buy the car, take note.

This move in Thailand, a detail many media did not analyze thoroughly.

NEVO Q05 is not simple export trade, it is local production in Rayong Province, Changan Thailand factory has invested over 10 billion Thai Baht, Q05 is the second locally assembled model.

Local production means avoiding high import tariffs, means supply chain stability and localized after-sales response speed, this is the true fundamental base to stand firmly overseas, much more solid than just shouting sales targets.

In the Thailand battlefield, BYD Yuan UP (called ATTO 2 overseas) brand penetration is quite deep, Leapmotor B10 pricing tactics are fierce, there are also Thailand-specific models like Jaecoo 5 EV defending.

Where is Q05's differentiation card?

Space advantage brought by 2735 mm wheelbase is persuasive in same class, 3C fast charging belongs to opening move in SE Asia market where charger density is not high, assisted driving with LiDAR still has scarcity in this price range.

Shortcomings are also direct, brand name recognition in Thailand has limited accumulation time, service outlets are still being laid out, local reputation settlement needs time, these three product strengths cannot be made up, can't rush.

Follow-up October to tackle Europe, that barrier regarding safety regulations, charging standards, localization certification requirements are far higher than Southeast Asia, this is the real hard battle, worth continued attention.

Folks preparing to buy domestically now, 74,900 to 104,900 fixed price plus trade-in subsidy, combination of space and configuration downsizing has competitiveness in same price range.

Remember three things before buying!!!

First is range shrinkage in Northern winter is a common EV disease, Q05 also needs to leave margin.

Second is chassis is soft, make sure to test drive on bumpy roads for at least 15 minutes before buying.

Third is infotainment ecosystem is closed, people who like to tinker with third-party software should think carefully before deciding.

This matter of going out, behind it is the entire Chinese supply chain validating itself.

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.

A couple asked via the backend, with a budget of around 100,000, planning to buy a somewhat reliable pure electric SUV. After looking at the Changan Qiyuan New Q05 and Leapmotor A10, they both seemed good, but which car is actually worth buying? In my opinion, there is still a huge difference between these two SUVs, and their attributes and characteristics are completely different, making the choice not hard. So today, let's compare these two SUVs and see how to choose?

Specifically, we compare the Changan Qiyuan New Q05 2026 Model 506 Max+ at a benefit price of 95,900, and the Leapmotor A10 2026 Model 505 LiDAR Version at a guide price of 86,800. Both are their respective best-selling configurations, representing versions chosen by most users, with a relatively small price difference.

(Changan Qiyuan New Q05)

Currently, both SUVs are best-selling products, even exported overseas. The Changan Qiyuan New Q05 launched in Thailand in May, and will enter Uzbekistan, Central and South America, Europe, etc. within the next few months. Without unexpected issues, it will be seen globally in the future. The Leapmotor A10 will also enter the European market in the future. Both cars are sold globally, and products that can become global cars need to meet testing standards of various countries, so quality is usually trustworthy.

(Leapmotor A10)

The reason couples choose SUVs for travel, I believe it's more about caring about the comfort experience, so space is very important. The Changan Qiyuan New Q05 as a compact SUV, length/width/height 4435*1855*1600mm, wheelbase 2735mm, while the Leapmotor A10 as a subcompact SUV, length/width/height 4270*1810*1635mm, wheelbase 2605mm. Body size is one class smaller, actual seating space also has a gap. We will discuss specific details later.

(Changan Qiyuan New Q05)

The Changan Qiyuan New Q05 front seats are equipped with power adjustment, ventilation, heating, and massage. The front passenger seat is a Queen's Seat with a leg rest, which can recline with one button, perfect for couples traveling comfortably. When tired of riding, you can lie down, turn on the massage for a SPA relaxation. The car interior has 80% quality soft-touch material texture which is better. The combination of automatic air conditioning and PM2.5 filtration allows you to adjust the suitable temperature effortlessly while lying in the car.

(Leapmotor A10)

Although the Leapmotor A10 is the top trim, only the driver's seat supports power adjustment. While the front row has heating functions, inevitably one of the couple traveling won't enjoy the good treatment. Plus it uses manual air conditioning, requiring manual operation for seat, temperature, and airflow; "lazy" patients would probably feel very uncomfortable. Additionally, the Leapmotor A10 interior is mostly hard plastic, with a soft-touch coverage area of 2.63㎡, which is slightly smaller.

(New Q05)

(New Q05)

Moving to the rear seat, an adult 175cm tall in the Changan Qiyuan New Q05 has remaining space of 1 fist at the head and 2 fists at the legs. Crossing legs is also no problem. Meanwhile, it also has air conditioning vents in the rear row, and the backrest angle can be adjusted according to height and sitting posture. So, taking friends or family out on weekends puts no pressure.

(Leapmotor A10)

(Leapmotor A10)

Adults of the same height entering the rear of the Leapmotor A10 have remaining space of 1 fist at the head and 1 fist 3 fingers at the legs. The disadvantage in wheelbase indeed brings a shortcoming in longitudinal space. Furthermore, the rear of this small car has no air conditioning vents, and the backrest angle cannot be adjusted. If it's hot in summer, it's very uncomfortable, and long rides can easily cause fatigue.

Young people buying cars nowadays focus on intelligent technology. From the cockpit perspective, both SUVs perform very well with rich functions and smooth operation. However, if you are an Apple user and like using phone connectivity, the Changan Qiyuan New Q05's extra CarLink, CarPlay, and Honor Car Connectivity might satisfy you more. Additionally, the Changan Qiyuan New Q05 also adds tire pressure monitoring and 50W mobile phone wireless charging, which can also satisfy many new drivers or friends worried about phone battery anxiety.

Although the Leapmotor A10's cockpit configuration and functions are relatively inferior, in terms of driving assistance, it features extra LiDAR and supports Navigation Pilot Assist. Having cutting-edge technology for a few tens of thousands is indeed good. However, if the budget is sufficient, the Changan Qiyuan New Q05 also provides a LiDAR version and possesses Navigation Pilot Assist functionality.

(Changan Qiyuan New Q05)

Next, let's look at the core three-electric systems. The Changan Qiyuan New Q05 is quite impressive, using premium CATL battery cells across the range. It applies the 'Golden Bell Shield' battery technology. High-spec versions use liquid cooling, while low-spec use direct cooling, all with good heat dissipation performance. There is also a chassis underguard to protect the battery. With a full charge, the range is 506km. Driving 50km daily means charging roughly once every 10 days. Weekends allow for long-distance self-driving or camping, with no problem for cross-city round trips.

(Leapmotor A10)

The Leapmotor A10 uses second-tier brand cells, either Gotion High-tech or Jiangsu Zhengli mixed assembly, depending on your luck which manufacturer you get. However, high-spec versions use liquid cooling, while low-spec use only air cooling, with heat dissipation effects inferior to direct and liquid cooling. Additionally, the Leapmotor A10 range has no chassis underguard, missing a layer of protection. If driving on city paved roads, there's no problem, but when going outdoors, be careful not to easily scrape the chassis. With a full charge, its range is 505km, comparable in strength to the Changan Qiyuan New Q05. However, the Leapmotor A10 403 version drops to air cooling, while the Changan Qiyuan New Q05 uses direct cooling, offering better thermal management effects.

There is a difference in power output. The Changan Qiyuan New Q05, being physically larger, uses a 120kW motor with a 0-100 km/h acceleration of 8.9 seconds. The Leapmotor A10, being inherently a commuter car, uses only a 90kW motor with a 0-100 km/h acceleration of 10.6 seconds. The driving difference is significant. Starting might not be obvious, but when overtaking on a two-lane road, the Leapmotor A10 has slower power feedback and requires a longer distance to overtake.

Summary:

Overall, although the Changan Qiyuan New Q05 is slightly higher in price, its space, configuration, and power performance are significantly better, and it uses a top-tier battery brand. The Leapmotor A10 offers high-level Navigation Pilot Assist, having an advantage in this aspect. However, as the top trim, it still uses manual air conditioning, and the rear row has no vents; these details are indeed unacceptable. Overall, I think the Changan Qiyuan New Q05 is still more worth considering. What do you think?

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, themed "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the April-launched EZ-60 Mazda Edition to the N8 Hall booth, comprehensively showcasing the latest results of the enterprise's new energy transformation, and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 RMB national subsidy and 17,000 RMB factory subsidy, purchasing designated models enjoys an exclusive premium package worth 7,999 RMB.

Global Vehicle Strength Endorsement, Setting a New Energy Value Benchmark

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. Regarding safety, both models were built strictly according to China-Europe dual five-star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP, E-NCAP, etc. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda further promised all new energy users: "Lifetime fire compensation for batteries, no mileage limit, no owner limit".

In terms of handling, EZ-60 successfully took the championship in the SUV group of the venue race and the runner-up in the overall race results of the China New Energy Vehicle Rally Championship, verifying its ultimate handling strength. At the auto show site, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the original factory unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the 6-day 910-kilometer devil schedule, facing competition from the vast majority of extended-range/ plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "human-machine integration" tuning, broke through from 100 participating cars of 27 brands, completing the extreme verification of EZ-60's original factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained complete vehicle certifications from the three major markets of the EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to hold all three certifications simultaneously. Overwhelming global quality has won widespread recognition in international markets. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, sales and pre-sale trends for EZ-6 and EZ-60 overseas continue to be positive. In the domestic market, EZ-60 has consecutive 7 months held the joint venture new energy mid-size SUV sales championship.

Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community Between Brand and Users

The 5 million users in the Chinese market are partners in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda will continue to practice "User+" thinking, launching a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, making the promise of "Still Mazda" not only reflected in the value details of products but also integrated into emotional resonance with every user. For users and Mazda fans who participate in Changan Mazda's series of activities, there will be opportunities to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Support", allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection" launched cumulatively for 11 issues has become a display window for Mazda fan spirit: Here are public welfare experts who donated to poor primary schools for 7 consecutive years, love leaders who organized car clubs to care for special needs children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories form the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "Nationwide Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans who use lenses to record car ownership life and use reputation to convey product value have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving feelings. I am a newbie, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share and love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) sharing their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities nationwide, deepening communication with young students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad youth, further promoting the application of learning to practice and industry-academia integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Goodness in Every Kilometer" public welfare action again, transforming every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity. From now until June 30, all series models launched major car purchasing gifts: Up to 17,000 RMB replacement factory subsidy and 20,000 RMB trade-in national subsidy, purchase designated models get a premium package worth 7,999 RMB (original factory charging pile + Longmo Solar Film + TPE Floor Mats/Trunk Mats), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and lifetime zero combustion rights worth 7,999 RMB. In addition, all users who visit the store to test drive new energy models will be given a National Intangible Cultural Heritage Jinling Gold Foil.

"Still Mazda" is never just a slogan. While inheriting the century-old brand genes, Changan Mazda always puts user needs first. Changan Mazda builds every product well with global standards, connects every user with sincerity, and provides users with "human-machine integration" driving pleasure. From June 13 to 21, the general public can visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to experience the charm of global vehicles.

With the May auto market sales figures released, some celebrate while others worry. Yet Changan Automobile's performance report showing 209,100 units still made quite a few people sit up and take notice. It wasn't the total volume—for Changan's scale has always been there—but the 'value' within that performance report, carrying a distinct flavor compared to usual.

We need to temporarily shift our gaze away from the over-discussed 'involution' domestic market. What caught my attention most about Changan this time is not the 5.8% growth in NEVs, nor the individual performance of Qiyuan or Deepal, but that set of data: overseas deliveries of 70,700 units, a year-over-year increase of 38%. Nearly one-third of sales come from overseas; in the context of all Chinese automotive brands, this proportion is quite staggering.

You should know, just last month, Changan officially announced becoming the global official partner of the Portugal national football team. At that time, many thought this was just another sports marketing campaign. But looking at the overseas sales in May combined, you will understand this is the key move of Changan's 'Inclusive as the Sea' Plan 2.0; the globalization strategy behind it is very clear - it's not just selling cars overseas, but becoming a true global brand.

In recent years, I've visited overseas factories of many domestic autonomous brands and witnessed various 'going global' models. Some just pull domestic stock cars out to make profit via exchange rates, while others sincerely build channels and provide services. Changan belongs to the latter, and is the type that 'fortifies its camp and fights steady battles'. Starting from Southeast Asia, it gradually planted its supply chain, service system, and brand awareness. This cooperation with the Portuguese national team is more like the horn signaling an entry into the mainstream European market. This composure and strategic determination, frankly, cannot be seen on many brands that are eager for quick success.

Making the overseas market work has an easily overlooked benefit: it can strengthen domestic product capability. The logic is simple: to meet the needs of different regions, road conditions, and regulatory standards globally, your product R&D standards must be 'set high, not low'.

Specifically regarding products, this feeling becomes more obvious. For example, Changan's Blue Whale Powertrain, previously everyone thought 'domestic engine' was just a gimmick. But look at the CS75 PLUS and Eado Blue Whale Super Engine models just launched in May, directly announcing a 'launch price from 79,900 CNY', while claiming 'fuel consumption halved'. This isn't a simple price war; it's a technology popularization war. Taking a set of mature, efficient powertrains and hitting the market at this price tests the integration capability of the entire supply chain and R&D system. For ordinary consumers, spending less money to get a more fuel-efficient and reliable car is a tangible gain. This is much more sincere than piling up smart configurations you won't use.

Speaking of intelligence, Changan's recent move is also worth pondering. Their self-developed 'Tianshu' piloting end-to-end technology is ready for mass production. Many media might boast about how many TOPS of computing power or how many sensors. But what I'd rather emphasize is the three words 'end-to-end'. This used to be the capital for top players like Tesla and Huawei to show off. Changan quietly made it the core of its own 'Beidou Tianshu 2.0' plan.

I've visited Changan's software center and seen their road test data. My feeling is that traditional big factories, once determined to transform, their accumulated strengths in hardware, chassis, and safety fields actually become advantages in the second half of intelligence development. A smart car must first be a car that is good to drive. Changan's intelligent driving solution feels relatively 'steady'. Unlike some new forces that are radical in showing off skills, it releases functions bit by bit while guaranteeing safety redundancy. This intelligence dominated by 'engineer thinking' might lack some buzz, but for users who actually drive daily, it feels much more reliable.

Of course, we can't just brag about technology; we must look at the performance of each sub-brand. Deepal Automobile's May sales reached 33,243 units, a 30% year-over-year increase, with overseas cumulative sales from January to May surging by an explosive 167%. This data is quite interesting. Deepal actually undertakes the role of the pioneer for Changan's 'youthification' and 'electrification'. Its design language and marketing methods are closer to today's young consumers. The explosive growth in overseas sales shows that this design aesthetic and technical route possesses global competitiveness. Avatr delivered 7,336 units in May. Although the absolute number isn't exaggerated, its significance lies in brand elevation, the deep binding with top tech companies like Huawei, providing the best 'credit endorsement' for Changan's technical reserves.

Changan Qiyuan delivered 34,528 units in May. The hero model Q05 alone sold 15,812 units, and even launched in Thailand where orders exceeded 3,000 in just three days. What does this show? It shows Changan's multi-brand strategy is no longer simply making cars out and selling them separately, but truly finding respective niche markets and target audiences. Qiyuan targets the 'basic' of family use, comfort, and cost-performance; Deepal attacks personality and sports; Avatr guards the high-end and technology. This set of combination punches is much more refined than the extensive 'having more sons to fight' tactics used by many brands.

Finally, we must return to 'people' and 'management'. Changan Automobile's transformation in recent years appears 'smooth' largely thanks to the management's strategic determination. From the 'Shangri-La' NEV plan, to the 'Beidou Tianshu' Intelligence plan, to the 'Inclusive as the Sea' Globalization plan, any one of these three would be enough to keep an auto company busy for ten years. Changan is doing all simultaneously and is genuinely advancing them.

Five years ago, if you told me Changan would become a global technology company, I might have put a question mark. But today, looking at these 209,000 monthly sales, seeing the 38% increase in the overseas market, and witnessing the tangible product launches behind names like Blue Whale, Tianshu, and Qiyuan, I think I can straighten out that question mark. For consumers, these grand narratives ultimately translate into a more fuel-efficient CS75, a better-handling Deepal, or a smarter Avatr. And this might just be the best proof of a car company's 'strategic correctness'.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

Recently, we learned from official sources that Changan Qiyuan will fully enter the Thai market on May 28. The brand will showcase its entire lineup collectively in overseas markets, and the major launch of the all-new Q05 will also make its overseas debut.

It is reported that NEVO Q05 is the overseas version of Changan Qiyuan Q05. Following the NEVO Q05 launch in Thailand on May 28, NEVO will accelerate its expansion from China to Southeast Asia, Central Asia, Europe, and more global markets. This June, NEVO will enter the Uzbekistan market; in August, it will enter relevant markets in Indonesia and Central and South America; in October, it will further enter relevant countries and regions in Europe to enhance global competitiveness.