The competition in the domestic passenger vehicle market has entered a deep stock game phase, and the industry elimination race continues to intensify. The system operation capability of automakers, the efficiency of new energy transformation, and the depth of globalization layout have become core indicators for measuring brand comprehensive competitiveness. With the formal disclosure of automaker production and sales data in May 2026, Changan Auto delivered a high-value monthly report card with all-domain balanced market performance. Relying on the robust trend of full-category product matrix efforts and synchronized growth in domestic and overseas markets, Changan Auto continues to firmly remain in the top tier of mainstream domestic automakers.

Overall Sales Stable with Growth, New Energy Transformation Results Highlighted

Data shows that Changan Auto's overall delivery volume in May reached 209,100 units, with single-month deliveries stably breaking through the 200,000 unit threshold, solidifying the brand's core market base. This achievement is not a temporary market surge, but a normalized result of the enterprise's all-category product collaborative efforts, continuous optimization of the vehicle manufacturing system and supply chain system, and the continuous highlight of systematic advantages.

The new energy business continues to serve as the core pillar of Changan Auto's growth. In May, the brand's new energy model deliveries reached 92,400 units, marking that its electrification transformation has fully shifted from the strategic layout stage to the harvest cycle of scaled implementation. The continuous expansion of new energy business volume effectively lifts the brand's overall growth potential, and coupled with the high-speed breakthrough of the overseas market, it has opened up a new incremental space for the brand.

Overseas Market Storming Forward, Globalization Layout Enters Harvest Period

Essentially, the current competitive landscape of independent automakers has been reconstructed, and the market boundaries are no longer limited to domestic regional competition. Globalization operation capability and overseas market deep cultivation results have become the key core for top automakers to pull away industry gaps.

Looking at specific data, Changan Auto's overseas deliveries in May reached 70,700 units, a year-on-year increase of 38%, with single-month overseas growth rate ranking in the top tier of independent automakers. Looking at the annual cumulative performance, the growth potential is more outstanding. From January to May 2026, Changan Auto's overseas cumulative sales reached 130,531 units, a significant year-on-year increase of 167%, achieving a doubling growth. This bright data confirms the brand's strategic results of years of deep cultivation in overseas channel construction and promoting product localization adaptation, and the globalization layout has officially entered a high-speed realization period.

Sub-Brands Blossom in Multiple Areas, New Cars Overseas and Domestic Continuously Stand Out

Multi-brand and multi-category collaborative layout is the core advantage for Changan Auto to resist market fluctuations and achieve all-domain growth. The positioning of its sub-brands is precise and the racing lanes are clear, fully covering household transportation, high-end smart, commercial travel, overseas export and other sub-segments. A complete hierarchy and all-domain coverage product matrix has greatly improved the brand's market error tolerance rate and comprehensive competitiveness.

In terms of sub-brand dimensions, Changan Qiyuan's May delivery volume was 34,528 units, among which the core AQ Series market performance was outstanding, with a year-on-year increase of 51%, and main model sales continued to maintain a hot trend. The brand's all-new Q05 model successfully landed in the Southeast Asia market, with orders breaking through 3,000 units three days after its launch in Thailand, quickly opening up the overseas sub-market and fully verifying Changan models' global product competitiveness and localization adaptation ability.

Deepal Auto continued a steady growth trend, with May sales of 33,243 units, a year-on-year increase of 30%, and the growth trend continued to be positive. The main model Deepal S05, with balanced product comprehensive strength and affordable pricing, continues to capture the mainstream household new energy market. Cumulative sales have exceeded 220,000 units, and market reputation and holdings are steadily rising. The high-end brand Avatr also achieved steady progress simultaneously, with May deliveries of 7,336 units, and recognition in the high-end smart car market continues to improve, helping Changan Auto complete its high-end market layout.

Fuel Power Iteration Upgrade, New and Old Kinetic Energy Seamless Connection

Indeed, Changan Auto's market breakthrough is not a phase dividend of a single lane, but the balanced result of fuel and new energy dual track parallel development and dual empowerment, achieving orderly iteration and collaborative growth of new and old kinetic energy.

Addressing diversified market consumer demands, Changan Auto continues to deepen traditional fuel power technology iteration and upgrade. The brand's all-new Blue Core Super Engine system has officially landed, and the 4th Generation CS75 PLUS and 4th Generation Eado dual cars simultaneously launched sales and delivery, with a starting price of 79,900 offering high market cost-performance. The new power architecture carried by the new cars achieves significant optimization of energy consumption, significantly reducing fuel consumption, with a range up to 1,500 km, effectively solving user long-distance travel energy consumption and range pain points, allowing traditional fuel models to still possess strong core competitiveness in the new energy market environment.

The commercial vehicle segment also achieved steady growth. Changan Kaicheng delivered 21,100 units in May, with new energy model deliveries increasing by 21% year-on-year. The steady progress of commercial vehicle new energy transformation complements Changan Auto's passenger and commercial combined, all-category coverage industry layout, achieving multi-track collaborative development.

Technical Strategy Deep Implementation, Laying Solid Foundation for Long-Term Development

Anyway, pure sales data can only reflect the brand's short-term market performance. The core power supporting Changan Auto to continue leading the industry stems from deep technical accumulation and long-term stable strategic layout.

Globalization strategy implementation has achieved landmark progress, and Changan Auto has officially become the global official partner of the Portugal National Team. Relying on the "All-Inclusive" globalization strategy, the brand continues to perfect overseas marketing, after-sales, and channel systems, accelerating the promotion from product export to brand, technology, and service all-around outward transformation strategy upgrade, and continuously deepening the globalization layout.

The intelligent field iteration pace continues to accelerate. Based on the "Beidou Tianshu" intelligent strategy, Changan Auto's independently developed Tianshu end-to-end intelligent driving technology is about to achieve mass production deployment, and the process of independent core technology landing continues to speed up. At the product level, the all-new Avatr 07L has completed the Ministry of Industry and Information Technology declaration, will be the first batch equipped with Huawei Qiankun ADS 5.0 high-end intelligent driving system, and凭借 advanced intelligent configuration, solidifying the brand's pre-emptive advantage in the high-end smart travel lane.

Zhang Guan Commentary

From fuel power technology innovation to new energy scaled growth, from domestic market solid deep cultivation to overseas market leapfrog breakthrough, from product iteration upgrade to core technology independent control. Changan Auto's bright market performance in May was not accidental, but an inevitable result of the enterprise's long-term strategic adherence and system capability continuous precipitation. Against the background of industry deep reshuffle, this all-domain collaboration and multi-dimensional progression development model will continue to become the core support for Changan Auto to lead the passenger vehicle market.

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

Recently, NEVO Q05 officially went on sale in Thailand, ranging from 629,900 to 709,900 Thai Baht, with a limited-time promotional price starting from 599,900, equivalent to approximately 120,000 to 140,000+ RMB.

Take a look, this car that starts at 79,900 in China, has a considerable premium when exported abroad.

We will analyze Changan's export strategy later, let's talk about the foundation first.

15,814 units domestically in a single month of April, this number is a real market vote, not a presentation PPT.

The roadmap ahead is even bigger! Uzbekistan in June, Indonesia and Central/South America in August, Europe in October.

An EV compact SUV under 100,000, wanting to conquer the European market, quite bold.

Why can it sell well domestically?

120kW motor paired with a 51.9 kWh CATL battery, CLTC range 462 km, 3C fast charging adds 120 km in 15 minutes, also includes 6.6kW external discharge, this configuration forms a certain dominance advantage in the 70,000 to 100,000 price range.

0 to 100 km/h acceleration takes 8.2 seconds, don't complain it's slow, do you need a supercar start to take a family of three to the supermarket? Enough for home commuting scenarios, those seeking performance thrill go elsewhere.

Body dimensions 4435x1855x1600 mm, wheelbase 2735 mm, drag coefficient as low as 0.265Cd, Digital Intelligence Wing 2.0 exterior, horizontal DRL paired with closed grille and LED headlights on both sides, visibility on the road is considered up to standard.

Wild Green, Flowing Gold Purple, Moonlight Silver, three colors, everyone should prepare the budget before choosing colors.

Speaking of interior, 14.6-inch central control screen paired with 10.17-inch LCD instrument cluster, TSMC Dimensity P1 Ultra 4nm chip as the base, 24GB RAM, system smoothness is supported by hardware foundation, daily touch rarely lags.

540L trunk plus 90L underfloor hidden compartment, rear seats folded expandable to 1380L, theoretically enough for weekend camping hauling.

Supports CarPlay and HiCar, can also link with Haier home appliances, the function of remotely turning on home AC during the drive, how rigid this need is, everyone think it over before deciding.

Real owner feedback cannot be skipped, this is the part dealers won't tell you actively.

Infotainment system occasionally black screens and automatically recovers after about one minute, specific reason official has not given clear explanation, black screen suddenly while driving on the road, experience cannot be called pleasant.

Chassis suspension tuning is soft, cornering roll feel is obvious, slight seasickness feel on bumpy roads, this is a rule-based issue consistently reported by multiple owners, not an isolated case.

All trims have no steering wheel heating, no HUD head-up display, driver seat has no memory, couple takes turns driving, every time entering car must readjust seat position, after three years waist muscles can get worked out.

Highway wind noise control is average, noise is obvious when speed limit 100 km/h.

Infotainment app ecosystem is somewhat closed, downloadable software is limited, users who like to tinker with third-party apps will hit boundaries.

These are things said by people who spent real money to buy the car, take note.

This move in Thailand, a detail many media did not analyze thoroughly.

NEVO Q05 is not simple export trade, it is local production in Rayong Province, Changan Thailand factory has invested over 10 billion Thai Baht, Q05 is the second locally assembled model.

Local production means avoiding high import tariffs, means supply chain stability and localized after-sales response speed, this is the true fundamental base to stand firmly overseas, much more solid than just shouting sales targets.

In the Thailand battlefield, BYD Yuan UP (called ATTO 2 overseas) brand penetration is quite deep, Leapmotor B10 pricing tactics are fierce, there are also Thailand-specific models like Jaecoo 5 EV defending.

Where is Q05's differentiation card?

Space advantage brought by 2735 mm wheelbase is persuasive in same class, 3C fast charging belongs to opening move in SE Asia market where charger density is not high, assisted driving with LiDAR still has scarcity in this price range.

Shortcomings are also direct, brand name recognition in Thailand has limited accumulation time, service outlets are still being laid out, local reputation settlement needs time, these three product strengths cannot be made up, can't rush.

Follow-up October to tackle Europe, that barrier regarding safety regulations, charging standards, localization certification requirements are far higher than Southeast Asia, this is the real hard battle, worth continued attention.

Folks preparing to buy domestically now, 74,900 to 104,900 fixed price plus trade-in subsidy, combination of space and configuration downsizing has competitiveness in same price range.

Remember three things before buying!!!

First is range shrinkage in Northern winter is a common EV disease, Q05 also needs to leave margin.

Second is chassis is soft, make sure to test drive on bumpy roads for at least 15 minutes before buying.

Third is infotainment ecosystem is closed, people who like to tinker with third-party software should think carefully before deciding.

This matter of going out, behind it is the entire Chinese supply chain validating itself.

On June 13, the 2026 Chongqing International Automobile Exhibition officially kicked off at the Chongqing International Expo Center. At this exhibition, Changan Mazda participated with the theme "Still Mazda". Under the brand's classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and the newly launched EZ-60 Ma Year Edition all arrived at the Hall N8 exhibition stand. This participation not only concentratedly showcased the brand's phased results in the field of new energy transformation, but also synchronously launched mid-year purchase incentives for the market.

In terms of product perspective, Changan Mazda emphasized its new energy model development logic. EZ-6 and EZ-60 were built according to global standards from the very beginning of the project. In the design field, EZ-6 won the "2026 World Design Car of the Year" award, becoming the first Chinese new energy vehicle to receive this honor; EZ-60 won 8 world-class top design awards. In terms of safety standards, both models benchmark against China-Europe Dual Five-Star Standards. Among them, EZ-6 obtained 5 authoritative certifications including C-NCAP, E-NCAP, etc., and EZ-60's battery safety meets new national standards and European standards in advance. Addressing the safety pain points of new energy vehicles, Changan Mazda provides users with "Lifetime Battery Fire Compensation" benefits, with unlimited mileage and owners.

In terms of dynamic performance verification, the unmodified factory stock pure electric EZ-60 achieved the SUV Group Champion in the track race and the overall runner-up in the rally at the China New Energy Vehicle Rally Championship. At the auto show site, driver Ji Hao, who drove this car to compete and win, shared his real-world experience of the 6-day 910-kilometer race course, believing the vehicle's quality stability and chassis tuning withstood the test of extreme road conditions.

In terms of global layout, Changan Mazda has currently obtained whole vehicle certifications from three major markets: the EU, UK, and Australia, becoming the first joint venture new energy vehicle enterprise in China to obtain these three certifications simultaneously. According to official disclosure, at the end of May this year, over 80 overseas dealers from Europe, Australia, and Thailand conducted on-site inspections of the Nanjing Plant. In terms of market performance, EZ-60 has ranked first in sales of joint venture new energy mid-size SUVs for 7 consecutive months. Wu Xuxi, Executive Vice General Manager of Changan Mazda Automobile Sales Branch, stated on site that the enterprise is positioned as Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center, committed to providing models that meet unified standards for global users.

Apart from product strengths, Changan Mazda also focused on showcasing its user operation system at this auto show. Based on the foundation of 5 million users in the Chinese market, the brand continued to promote the "User+" mindset in 2026. The "Wish Journey" project launched at the beginning of the year helped users realize personal wishes through brand assistance; the "Owner Stories Collection" which is continuously updated has launched 11 issues, recording real cases including long-term charity donors, car club organizers, and couples connected by cars, etc. In addition, the "Joyful Mazda Creators" and "All People Agents" plans encouraged owners to share car usage experiences. Post-2000s owner Sun Jingyi shared her experience of participating in content co-creation on site.

In terms of youth group expansion and social responsibility, the Season 2 of the "Green Seedling Plan" launched in May is entering national universities to carry out exchanges, and simultaneously holding the EZ-60 National University Modified Design Competition, providing internship opportunities for excellent students. In the charity field, since 2015 the brand has cumulatively donated and built 12 Hope Primary Schools in Yunnan, investing over 10 million Yuan; the "Every Kilometer is Kindness" campaign launched in June this year converts users' driving mileage into charity funds to improve teaching conditions.

Tied to the Chongqing Auto Show event, Changan Mazda simultaneously launched the "Enjoy Summer Driving Vibe, Savor 618 Major Sale" campaign. From now until June 30, car purchase users can enjoy up to 20,000 Yuan in national trade-in subsidies and 17,000 Yuan in plant trade-in subsidies; purchasing designated models can gift a Premium Package worth 7,999 Yuan (including original factory charging pile, LLumar sun film, and TPE floor mats/trunk mats). Regarding financial policies, a 0 Down Payment 5-Year Low Interest Plan is provided, with an annual fee rate of 1.99%, and attached with a Lifetime Zero Fuel Cost benefit worth 7,999 Yuan. In addition, users who test drive new energy vehicles at the store can also be gifted National Intangible Cultural Heritage Jinling Gold Foil.

A couple asked via the backend, with a budget of around 100,000, planning to buy a somewhat reliable pure electric SUV. After looking at the Changan Qiyuan New Q05 and Leapmotor A10, they both seemed good, but which car is actually worth buying? In my opinion, there is still a huge difference between these two SUVs, and their attributes and characteristics are completely different, making the choice not hard. So today, let's compare these two SUVs and see how to choose?

Specifically, we compare the Changan Qiyuan New Q05 2026 Model 506 Max+ at a benefit price of 95,900, and the Leapmotor A10 2026 Model 505 LiDAR Version at a guide price of 86,800. Both are their respective best-selling configurations, representing versions chosen by most users, with a relatively small price difference.

(Changan Qiyuan New Q05)

Currently, both SUVs are best-selling products, even exported overseas. The Changan Qiyuan New Q05 launched in Thailand in May, and will enter Uzbekistan, Central and South America, Europe, etc. within the next few months. Without unexpected issues, it will be seen globally in the future. The Leapmotor A10 will also enter the European market in the future. Both cars are sold globally, and products that can become global cars need to meet testing standards of various countries, so quality is usually trustworthy.

(Leapmotor A10)

The reason couples choose SUVs for travel, I believe it's more about caring about the comfort experience, so space is very important. The Changan Qiyuan New Q05 as a compact SUV, length/width/height 4435*1855*1600mm, wheelbase 2735mm, while the Leapmotor A10 as a subcompact SUV, length/width/height 4270*1810*1635mm, wheelbase 2605mm. Body size is one class smaller, actual seating space also has a gap. We will discuss specific details later.

(Changan Qiyuan New Q05)

The Changan Qiyuan New Q05 front seats are equipped with power adjustment, ventilation, heating, and massage. The front passenger seat is a Queen's Seat with a leg rest, which can recline with one button, perfect for couples traveling comfortably. When tired of riding, you can lie down, turn on the massage for a SPA relaxation. The car interior has 80% quality soft-touch material texture which is better. The combination of automatic air conditioning and PM2.5 filtration allows you to adjust the suitable temperature effortlessly while lying in the car.

(Leapmotor A10)

Although the Leapmotor A10 is the top trim, only the driver's seat supports power adjustment. While the front row has heating functions, inevitably one of the couple traveling won't enjoy the good treatment. Plus it uses manual air conditioning, requiring manual operation for seat, temperature, and airflow; "lazy" patients would probably feel very uncomfortable. Additionally, the Leapmotor A10 interior is mostly hard plastic, with a soft-touch coverage area of 2.63㎡, which is slightly smaller.

(New Q05)

(New Q05)

Moving to the rear seat, an adult 175cm tall in the Changan Qiyuan New Q05 has remaining space of 1 fist at the head and 2 fists at the legs. Crossing legs is also no problem. Meanwhile, it also has air conditioning vents in the rear row, and the backrest angle can be adjusted according to height and sitting posture. So, taking friends or family out on weekends puts no pressure.

(Leapmotor A10)

(Leapmotor A10)

Adults of the same height entering the rear of the Leapmotor A10 have remaining space of 1 fist at the head and 1 fist 3 fingers at the legs. The disadvantage in wheelbase indeed brings a shortcoming in longitudinal space. Furthermore, the rear of this small car has no air conditioning vents, and the backrest angle cannot be adjusted. If it's hot in summer, it's very uncomfortable, and long rides can easily cause fatigue.

Young people buying cars nowadays focus on intelligent technology. From the cockpit perspective, both SUVs perform very well with rich functions and smooth operation. However, if you are an Apple user and like using phone connectivity, the Changan Qiyuan New Q05's extra CarLink, CarPlay, and Honor Car Connectivity might satisfy you more. Additionally, the Changan Qiyuan New Q05 also adds tire pressure monitoring and 50W mobile phone wireless charging, which can also satisfy many new drivers or friends worried about phone battery anxiety.

Although the Leapmotor A10's cockpit configuration and functions are relatively inferior, in terms of driving assistance, it features extra LiDAR and supports Navigation Pilot Assist. Having cutting-edge technology for a few tens of thousands is indeed good. However, if the budget is sufficient, the Changan Qiyuan New Q05 also provides a LiDAR version and possesses Navigation Pilot Assist functionality.

(Changan Qiyuan New Q05)

Next, let's look at the core three-electric systems. The Changan Qiyuan New Q05 is quite impressive, using premium CATL battery cells across the range. It applies the 'Golden Bell Shield' battery technology. High-spec versions use liquid cooling, while low-spec use direct cooling, all with good heat dissipation performance. There is also a chassis underguard to protect the battery. With a full charge, the range is 506km. Driving 50km daily means charging roughly once every 10 days. Weekends allow for long-distance self-driving or camping, with no problem for cross-city round trips.

(Leapmotor A10)

The Leapmotor A10 uses second-tier brand cells, either Gotion High-tech or Jiangsu Zhengli mixed assembly, depending on your luck which manufacturer you get. However, high-spec versions use liquid cooling, while low-spec use only air cooling, with heat dissipation effects inferior to direct and liquid cooling. Additionally, the Leapmotor A10 range has no chassis underguard, missing a layer of protection. If driving on city paved roads, there's no problem, but when going outdoors, be careful not to easily scrape the chassis. With a full charge, its range is 505km, comparable in strength to the Changan Qiyuan New Q05. However, the Leapmotor A10 403 version drops to air cooling, while the Changan Qiyuan New Q05 uses direct cooling, offering better thermal management effects.

There is a difference in power output. The Changan Qiyuan New Q05, being physically larger, uses a 120kW motor with a 0-100 km/h acceleration of 8.9 seconds. The Leapmotor A10, being inherently a commuter car, uses only a 90kW motor with a 0-100 km/h acceleration of 10.6 seconds. The driving difference is significant. Starting might not be obvious, but when overtaking on a two-lane road, the Leapmotor A10 has slower power feedback and requires a longer distance to overtake.

Summary:

Overall, although the Changan Qiyuan New Q05 is slightly higher in price, its space, configuration, and power performance are significantly better, and it uses a top-tier battery brand. The Leapmotor A10 offers high-level Navigation Pilot Assist, having an advantage in this aspect. However, as the top trim, it still uses manual air conditioning, and the rear row has no vents; these details are indeed unacceptable. Overall, I think the Changan Qiyuan New Q05 is still more worth considering. What do you think?

 The prestige of domestic automakers can no longer be hidden!

On June 1, Changan Automobile released an impressive performance report: Delivered 209,100 units in May! Among them, 70,700 units were delivered overseas, surging 38% year-on-year; NEV deliveries totaled 92,400 units, increasing 5.8% year-on-year.

🌍Going global at full speed, another move in the European market

The 2.0 version of the globalization "All Seas Gather" plan unleashed another big move—Changan officially became the Global Official Partner of the Portuguese National Football Team. This move directly placed "China Smart" beside European giants, maximizing the prestige!

⚡️All sub-brands performing exceptionally well, one outperforms the other

Changan Qiyuan: Delivered 34,528 units in May. The star model, all-new Q05, launched in Thailand with orders exceeding 3,000 in 3 days, becoming a huge hit in the Southeast Asian market.

Deepal: Sales totaled 33,243 units in May, a 30% year-on-year increase. Overseas cumulative sales from January to May reached 28,704 units, surging 167% year-on-year—this is the true "ceiling of overseas growth speed".

Avatr: Delivered 7,336 units in May. The Avatr 07L just appeared in the MIIT announcement, equipped with Huawei Qiankun ADS 5 in the first batch, leaving tech enthusiasts unable to sit still.

Changan Gravity: Delivered 48,900 units in May. The CS75 PLUS & Eado Blue Whale Super Engine dual cars launched, purchase price starting from 79,900, ICE car fans rejoiced: "Fuel consumption cut in half, truly great!"

Changan Kaicheng: Delivered 21,100 units in May, NEV sales increased 21% year-on-year.

🧠 Dual-wheel drive of Tech + Energy, Changan bet right

Intelligence: The self-developed "Polaris Navigation End-to-End Technology" is coming to mass production soon, the "Beidou Polaris 2.0" plan achieves another victory.

New Energy: The Blue Whale Super Engine dual cars have started deliveries across thousands of stores in hundreds of cities, fuel consumption of Blue Whale vehicles directly halved—the "Shangri-La" plan is truly delivered.

🔥 One sentence summary: Domestic competition is fierce, overseas market is ruthless, Changan's move is worth your like!

On June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, themed "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6 (hereinafter referred to as EZ-6), MAZDA EZ-60 (hereinafter referred to as EZ-60), and the April-launched EZ-60 Mazda Edition to the N8 Hall booth, comprehensively showcasing the latest results of the enterprise's new energy transformation, and simultaneously announced a series of user co-creation activities. At the same time, Changan Mazda launched the 618 Mid-Year Mega Promotion. Based on up to 20,000 RMB national subsidy and 17,000 RMB factory subsidy, purchasing designated models enjoys an exclusive premium package worth 7,999 RMB.

Global Vehicle Strength Endorsement, Setting a New Energy Value Benchmark

EZ-6 and EZ-60 were built from the beginning of product development with global standards. In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor. EZ-60 is even the only SUV globally to win 8 world-class top design awards simultaneously. Regarding safety, both models were built strictly according to China-Europe dual five-star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP, E-NCAP, etc. EZ-60 battery safety meets new national standards and European standards in advance. Changan Mazda further promised all new energy users: "Lifetime fire compensation for batteries, no mileage limit, no owner limit".

In terms of handling, EZ-60 successfully took the championship in the SUV group of the venue race and the runner-up in the overall race results of the China New Energy Vehicle Rally Championship, verifying its ultimate handling strength. At the auto show site, Changan Mazda owner and also champion driver Ji Hao shared his journey of driving the original factory unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the 6-day 910-kilometer devil schedule, facing competition from the vast majority of extended-range/ plug-in hybrid participating models, relying on EZ-60's ultimate quality stability and "human-machine integration" tuning, broke through from 100 participating cars of 27 brands, completing the extreme verification of EZ-60's original factory mass-produced car performance.

[Changan Mazda Owner, Champion Driver Ji Hao]

Currently, Changan Mazda has successfully obtained complete vehicle certifications from the three major markets of the EU, UK, and Australia, becoming the first domestic joint venture new energy vehicle enterprise to hold all three certifications simultaneously. Overwhelming global quality has won widespread recognition in international markets. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specially visited the Nanjing factory, giving high praise to the production process and quality control system. Currently, sales and pre-sale trends for EZ-6 and EZ-60 overseas continue to be positive. In the domestic market, EZ-60 has consecutive 7 months held the joint venture new energy mid-size SUV sales championship.

Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi stated: "Changan Mazda has become Mazda's global new energy complete vehicle design, R&D, manufacturing base and export center. We solemnly promise that every Mazda new energy user owns a true global vehicle."

[Changan Mazda Auto Sales Branch Executive Vice President Wu Xuxi]

Adhering to "User+" Thinking, Building a Value Community Between Brand and Users

The 5 million users in the Chinese market are partners in the development of the Changan Mazda brand and co-creators of value. In 2026, Changan Mazda will continue to practice "User+" thinking, launching a series of user co-creation activities, building a multi-dimensional, full-lifecycle user ecosystem, making the promise of "Still Mazda" not only reflected in the value details of products but also integrated into emotional resonance with every user. For users and Mazda fans who participate in Changan Mazda's series of activities, there will be opportunities to participate in the 2026 Fan Gala.

The "Wish Journey" launched at the beginning of the year, with the two-way rush of "User Wishes, Brand Support", allowed Changan Mazda to truly walk into users' lives. Behind every wish is a unique emotional connection between the user and Mazda. The "Owner Story Collection" launched cumulatively for 11 issues has become a display window for Mazda fan spirit: Here are public welfare experts who donated to poor primary schools for 7 consecutive years, love leaders who organized car clubs to care for special needs children for 4 consecutive years, and sweet couples who got to know each other because of Mazda. These real and vivid stories form the most moving background color of the Changan Mazda brand.

The "Joy Mazda Creator" and "Nationwide Broker" plans provide users with a platform to co-create brand value. Since the launch of the activities, a large number of Mazda fans who use lenses to record car ownership life and use reputation to convey product value have emerged. "Post-00s" EZ-60 owner Sun Jingyi shared her feelings as a "Joy Mazda Creator": "Usually busy with work, but can use my spare time to share driving feelings. I am a newbie, participating for the first time, but whether it's car friends or Changan Mazda staff, they will spare no effort to help me. If you are a Mazda owner, like to share and love making friends, welcome to join Joy Mazda Creator".

[Champion Driver Ji Hao (Left) / "Joy Mazda Creator" Sun Jingyi (Right) sharing their car ownership life]

The second season of the "Green Seedling Plan" officially launched in May is currently entering top universities nationwide, deepening communication with young students on Changan Mazda's practical results in design, handling, safety, intelligence, and other fields. The concurrently launched EZ-60 National University Modification Design Competition not only provides opportunities for excellent works to come true creatively, but also opens summer practice and internship quotas to the broad youth, further promoting the application of learning to practice and industry-academia integration.

The practice of social responsibility also cannot be separated from the joint participation of users. Since 2015, Changan Mazda has cumulatively donated and built 12 Hope Primary Schools in Yunnan, with a total investment of over 10 million yuan, benefiting tens of thousands of teachers and students. In June, Changan Mazda launched the "Goodness in Every Kilometer" public welfare action again, transforming every user's trip into a public welfare fund, all used to improve the learning and living conditions of Hope Primary Schools, letting love be delivered on the wheels.

618 Mid-Year Mega Promotion Arrives, Multiple Benefits to Reward Users

Taking the Chongqing Auto Show opportunity, Changan Mazda simultaneously launched the "Drive Enjoy Summer Flavor, Joy Enjoy 618 Big Promotion" activity. From now until June 30, all series models launched major car purchasing gifts: Up to 17,000 RMB replacement factory subsidy and 20,000 RMB trade-in national subsidy, purchase designated models get a premium package worth 7,999 RMB (original factory charging pile + Longmo Solar Film + TPE Floor Mats/Trunk Mats), enjoy 0 down payment 5 years low interest (annual fee rate 1.99%) and lifetime zero combustion rights worth 7,999 RMB. In addition, all users who visit the store to test drive new energy models will be given a National Intangible Cultural Heritage Jinling Gold Foil.

"Still Mazda" is never just a slogan. While inheriting the century-old brand genes, Changan Mazda always puts user needs first. Changan Mazda builds every product well with global standards, connects every user with sincerity, and provides users with "human-machine integration" driving pleasure. From June 13 to 21, the general public can visit the Changan Mazda booth at the Chongqing International Expo Center N8 Hall to experience the charm of global vehicles.

With the May auto market sales figures released, some celebrate while others worry. Yet Changan Automobile's performance report showing 209,100 units still made quite a few people sit up and take notice. It wasn't the total volume—for Changan's scale has always been there—but the 'value' within that performance report, carrying a distinct flavor compared to usual.

We need to temporarily shift our gaze away from the over-discussed 'involution' domestic market. What caught my attention most about Changan this time is not the 5.8% growth in NEVs, nor the individual performance of Qiyuan or Deepal, but that set of data: overseas deliveries of 70,700 units, a year-over-year increase of 38%. Nearly one-third of sales come from overseas; in the context of all Chinese automotive brands, this proportion is quite staggering.

You should know, just last month, Changan officially announced becoming the global official partner of the Portugal national football team. At that time, many thought this was just another sports marketing campaign. But looking at the overseas sales in May combined, you will understand this is the key move of Changan's 'Inclusive as the Sea' Plan 2.0; the globalization strategy behind it is very clear - it's not just selling cars overseas, but becoming a true global brand.

In recent years, I've visited overseas factories of many domestic autonomous brands and witnessed various 'going global' models. Some just pull domestic stock cars out to make profit via exchange rates, while others sincerely build channels and provide services. Changan belongs to the latter, and is the type that 'fortifies its camp and fights steady battles'. Starting from Southeast Asia, it gradually planted its supply chain, service system, and brand awareness. This cooperation with the Portuguese national team is more like the horn signaling an entry into the mainstream European market. This composure and strategic determination, frankly, cannot be seen on many brands that are eager for quick success.

Making the overseas market work has an easily overlooked benefit: it can strengthen domestic product capability. The logic is simple: to meet the needs of different regions, road conditions, and regulatory standards globally, your product R&D standards must be 'set high, not low'.

Specifically regarding products, this feeling becomes more obvious. For example, Changan's Blue Whale Powertrain, previously everyone thought 'domestic engine' was just a gimmick. But look at the CS75 PLUS and Eado Blue Whale Super Engine models just launched in May, directly announcing a 'launch price from 79,900 CNY', while claiming 'fuel consumption halved'. This isn't a simple price war; it's a technology popularization war. Taking a set of mature, efficient powertrains and hitting the market at this price tests the integration capability of the entire supply chain and R&D system. For ordinary consumers, spending less money to get a more fuel-efficient and reliable car is a tangible gain. This is much more sincere than piling up smart configurations you won't use.

Speaking of intelligence, Changan's recent move is also worth pondering. Their self-developed 'Tianshu' piloting end-to-end technology is ready for mass production. Many media might boast about how many TOPS of computing power or how many sensors. But what I'd rather emphasize is the three words 'end-to-end'. This used to be the capital for top players like Tesla and Huawei to show off. Changan quietly made it the core of its own 'Beidou Tianshu 2.0' plan.

I've visited Changan's software center and seen their road test data. My feeling is that traditional big factories, once determined to transform, their accumulated strengths in hardware, chassis, and safety fields actually become advantages in the second half of intelligence development. A smart car must first be a car that is good to drive. Changan's intelligent driving solution feels relatively 'steady'. Unlike some new forces that are radical in showing off skills, it releases functions bit by bit while guaranteeing safety redundancy. This intelligence dominated by 'engineer thinking' might lack some buzz, but for users who actually drive daily, it feels much more reliable.

Of course, we can't just brag about technology; we must look at the performance of each sub-brand. Deepal Automobile's May sales reached 33,243 units, a 30% year-over-year increase, with overseas cumulative sales from January to May surging by an explosive 167%. This data is quite interesting. Deepal actually undertakes the role of the pioneer for Changan's 'youthification' and 'electrification'. Its design language and marketing methods are closer to today's young consumers. The explosive growth in overseas sales shows that this design aesthetic and technical route possesses global competitiveness. Avatr delivered 7,336 units in May. Although the absolute number isn't exaggerated, its significance lies in brand elevation, the deep binding with top tech companies like Huawei, providing the best 'credit endorsement' for Changan's technical reserves.

Changan Qiyuan delivered 34,528 units in May. The hero model Q05 alone sold 15,812 units, and even launched in Thailand where orders exceeded 3,000 in just three days. What does this show? It shows Changan's multi-brand strategy is no longer simply making cars out and selling them separately, but truly finding respective niche markets and target audiences. Qiyuan targets the 'basic' of family use, comfort, and cost-performance; Deepal attacks personality and sports; Avatr guards the high-end and technology. This set of combination punches is much more refined than the extensive 'having more sons to fight' tactics used by many brands.

Finally, we must return to 'people' and 'management'. Changan Automobile's transformation in recent years appears 'smooth' largely thanks to the management's strategic determination. From the 'Shangri-La' NEV plan, to the 'Beidou Tianshu' Intelligence plan, to the 'Inclusive as the Sea' Globalization plan, any one of these three would be enough to keep an auto company busy for ten years. Changan is doing all simultaneously and is genuinely advancing them.

Five years ago, if you told me Changan would become a global technology company, I might have put a question mark. But today, looking at these 209,000 monthly sales, seeing the 38% increase in the overseas market, and witnessing the tangible product launches behind names like Blue Whale, Tianshu, and Qiyuan, I think I can straighten out that question mark. For consumers, these grand narratives ultimately translate into a more fuel-efficient CS75, a better-handling Deepal, or a smarter Avatr. And this might just be the best proof of a car company's 'strategic correctness'.

On June 13, the 2026 Chongqing Auto Show officially kicked off. Changan Mazda made a strong appearance at the Hall N8 booth with the theme "Still Mazda", showcasing classic legendary sports car MX-5, global strategic new energy model MAZDA EZ-6, MAZDA EZ-60, and multiple new EZ-60 Mazda Edition models launched in April in one go, concentrating on displaying the rich results of the brand's new energy transformation, while launching multiple user co-creation activities, and simultaneously rolling out sincere 618 Mid-Year Car Buying Benefits, sincerely repaying the vast number of consumers.

Outstanding Global Quality and Strength, Establishing Industry Value Benchmark for New Energy

The EZ-6 and EZ-60 new energy models appearing this time were strictly built following global standards from the R&D phase, with comprehensive strength leading the industry. In terms of design, MAZDA EZ-6 won the 2026 World Car Design Award, and was also the first new energy model in China to win this award; MAZDA EZ-60 became the only SUV model globally to sweep 8 world top design awards, and its design strength is widely recognized internationally.

In terms of safety performance, both models were built according to China-Europe Dual 5-Star safety standards. Among them, EZ-6 won 5 international authoritative safety certifications such as C-NCAP, E-NCAP; EZ-60 battery safety standards align in advance with domestic new national standards and European standards. Changan Mazda also solemnly promised to all new energy vehicle owners: Lifetime coverage for battery spontaneous combustion, no limit on mileage, no limit on vehicle transfer owners, safeguarding travel safety.

In the core driving and control domain, EZ-60 strength is equally eye-catching, winning the Chinese New Energy Vehicle Rally Championship Circuit SUV Group Champion and Rally Overall Runner-up. At the auto show, Ji Hao, who is simultaneously a Changan Mazda owner and a race champion, shared his participation experience on site. He drove the unmodified original factory pure electric EZ-60, competing in a high-intensity schedule lasting 6 days and covering a total of 910 km, standing out from 27 brands and 100 competing vehicles among the competition of extended-range and plug-in hybrid models. The stable quality of the vehicle and Mazda's signature "Human-Machine Integration" tuning expertise fully verified the hardcore performance of EZ-60 original factory production cars.

With solid product quality, Changan Mazda has successfully obtained whole vehicle certifications from the EU, UK, and Australia three major overseas markets, and is the first domestic joint-venture new energy car company to collect these three certifications. At the end of May, over 80 overseas dealers from Europe, Australia, and Thailand visited the Changan Mazda Nanjing Plant specially, giving high affirmation to the brand's production process and quality control system. Currently, EZ-6 and EZ-60 overseas pre-sales and sales performance are climbing steadily, and in the domestic market, EZ-60 has sat firmly on the sales champion throne of joint-venture new energy mid-size SUV for 7 consecutive months.

Wu Xuxi, Executive Vice President of Changan Mazda Automobile Sales Branch, stated that nowadays Changan Mazda has become the global new energy vehicle design, R&D, manufacturing and export core base, and the brand guarantees that every consumer purchasing a Mazda new energy model can own a truly high-quality Global Car.

Persist in User First, Multi-dimensional Activities to Build a Brand-User Value Community

Changan Mazda, boasting 5 million loyal users in China, has always practiced User+ Development Thinking, continuously building a full dimension, full lifecycle user ecosystem, allowing the brand and owners to connect deeply and co-create value. Owners and Mazda fans participating in various brand activities also have the opportunity to be invited to attend the 2026 Fan Festival.

The Wish Journey Activity launched at the beginning of the year, adhering to the concept of User Wishes and Brand Support, shortens the distance between the brand and users, leaving countless warm emotional stories. The 11th edition Owner Story Collection gathers many positive energy owners: there are public welfare enthusiasts persisting in donating to poor primary schools for seven years, leaders organizing car clubs to care for special children for four consecutive years, and couples who met through cars and accompanied each other, with one true story constructing the brand's warm spiritual core.

At the same time, Joy Mazda Creator and Citizen Ambassador two plans provide owners with platforms to share, communicate, and co-create. A large number of owners proactively share their daily car usage, conveying product value through real reputation. Post-00s EZ-60 owner Sun Jingyi, as the Joy Mazda Creator representative, shared on site, she stated that in the process of sharing car usage life, she received enthusiastic help from car friends and staff, and also welcomed more Mazda owners to join in.

The Green Seedling Program Season 2 launched in May continues to enter top universities across the country, showcasing the brand's technical achievements in design, driving control, safety, and intelligent fields to young students. The EZ-60 National University Modification Design Competition conducted synchronously, not only has the opportunity for excellent creativity to land as reality, but also opens summer internship positions for students, deepening industry-academia integration.

On the road of public welfare, Changan Mazda has always walked hand in hand with users. From 2015 to present, the brand has donated and built 12 Hope Primary Schools in Yunnan, with cumulative investment over 10 million yuan, benefiting over 10,000 teachers and students. This June, the brand launched the Goodness Per Kilometer Charity Action again, converting users' daily travel into a charity fund, all used to improve Hope Primary School operating conditions, letting love continue to be transmitted with the wheels.

618 Mid-Year Mega Sale Officially Opens, Multiple Car Buying Benefits Full of Sincerity

Taking advantage of the Chongqing Auto Show opportunity, Changan Mazda launched "Ride Enjoy Summer Style, Joy Enjoy 618 Big Promotion", the activity continues until June 30. Buying cars during the activity可享受 high comprehensive subsidy, boutique gift pack and flexible financial plan, at the same time can also receive exclusive car use rights. Visiting the store for a test drive of new energy models, can also receive one exquisite souvenir gift.

This auto show will continue until June 21, welcoming citizens and car fans to visit the Changan Mazda booth at Hall N8 of Chongqing International Expo Center to experience the unique charm of the full range of global models up close. In the future, Changan Mazda will continue to adhere to century-old brand genes, polish products with global standards, connect users with sincere service, letting more people feel the pure driving pleasure of "Human-Machine Integration".

Recently, we learned from official sources that Changan Qiyuan will fully enter the Thai market on May 28. The brand will showcase its entire lineup collectively in overseas markets, and the major launch of the all-new Q05 will also make its overseas debut.

It is reported that NEVO Q05 is the overseas version of Changan Qiyuan Q05. Following the NEVO Q05 launch in Thailand on May 28, NEVO will accelerate its expansion from China to Southeast Asia, Central Asia, Europe, and more global markets. This June, NEVO will enter the Uzbekistan market; in August, it will enter relevant markets in Indonesia and Central and South America; in October, it will further enter relevant countries and regions in Europe to enhance global competitiveness.

Recently, we learned from official sources that Changan Qiyuan will fully enter the Thai market on May 28. The brand will showcase its entire lineup collectively in overseas markets, and the major launch of the all-new Q05 will also make its overseas debut.

It is reported that NEVO Q05 is the overseas version of Changan Qiyuan Q05. Following the NEVO Q05 launch in Thailand on May 28, NEVO will accelerate its expansion from China to Southeast Asia, Central Asia, Europe, and more global markets. This June, NEVO will enter the Uzbekistan market; in August, it will enter relevant markets in Indonesia and Central and South America; in October, it will further enter relevant countries and regions in Europe to enhance global competitiveness.

Following the successful conclusion of the Shanghai, Guangzhou, and Changsha legs, on June 13, Changan Qiyuan's exclusive sponsorship of Cao Ge's "Open Your Ears and Listen to Me" tour landed spicily in the brand's headquarters -- Chongqing. Changan Qiyuan used "Sizzling Hot and Broaden Horizons" as the core of communication, deeply combining Chongqing's unique urban heritage, successfully created an immersive on-site experience that is perceivable, check-in-worthy, and shareable, giving the national brand and new generation a livelier, more resonant communication method, completing the shift from niche traffic exposure to brand mindset consolidation, setting a new benchmark for cross-industry marketing of automobile brands.

Sizzling Resonance: Mutual Pursuit between National Brand and Golden Melody King

Currently, new energy vehicle market competition has shifted from product parameter comparison to a clash of user emotional value and brand warmth. Music, as a mass language crossing boundaries, has become the ideal medium for brands and users to establish deep connections. Changan Qiyuan joining hands with Golden Melody King Cao Ge is exactly such a cross-border choice with both emotional warmth and population fit.

Cao Ge has cultivated the music industry for many years. Classic works like "Betrayal" and "Lonely Mr." never cease to be sung, representing the youth memories of the '80s and '90s generations, while continuously resonating within the young circle, possessing both national reputation and new generation influence. As an important representative of Changan Automobile's digital intelligence transformation, Changan Qiyuan is positioned as a "National Premium New Energy Brand", always focusing on user groups who love life and pursue quality. They embrace the travel innovation brought by smart technology and cherish emotional connections with warmth, having a natural closeness to music and stars. Based on this highly fitting user mindset, Changan Qiyuan joined hands with Cao Ge to start a music cross-border journey, using music as a bond and passion as resonance, allowing brand warmth to naturally penetrate boundary circles, truly realizing deep emotional links between brand, product, and users.

Sizzling Breaking Circles: Passionate Collision between Mountain City Characteristics and Product Experience

From Shanghai, Guangzhou, to Changsha, Changan Qiyuan has continuously leveraged the emotional penetration power of the music circle and Cao Ge's influence, constantly unlocking new scenarios for brand and young user communication. Every stop is not just a stage performance, but an emotional connection face-to-face, heart-to-heart with users, continuously conveying the brand's original intention: "Making the Mobile Home Fully Happy".

For this Chongqing leg, Changan Qiyuan maximized the brand's home turf momentum of the "Headquarters". Chongqing's bold and hot city IP, three-dimensional and scattered mountain city topography, plus the internet-famous city attribute that everyone loves to check-in and share, provided perfect soil for offline scenario marketing. Using "Sizzling Red" as the main visual style, creating a theme exhibition booth, deeply integrating Chongqing's city temperament with the product's young expression, forming strong visual memory points.

In addition, Changan Qiyuan not only set up a Cao Ge co-frame check-in booth, narrowing the distance between stars, fans, and the brand, but also combined with trend modification culture, setting up a new Q05 Itasha painting exclusive check-in area, adapting to young user social sharing needs, igniting a brand "Sound Wave" craze. Changan Qiyuan integrated the three-dimensionality of the "Mountain City", the emotional sense of "Sizzling Hot", and the communication sense of "Internet Celebrity", into the offline booth and interactive experience, making the product a touchable, photo-worthy, shareable social symbol on site, successfully enabling young users to achieve a mindset conversion from "Seeing the Brand" to "Remembering the Brand".

Global Pattern: Accelerating from Local Hot Sales to Global Stage

As an important representative of Changan Automobile's digital intelligence transformation, Changan Qiyuan has always adhered to the positioning of a "National Premium New Energy Brand", with the brand image of "Responsible, Warm, and Capable", continuously deepening user value and brand warmth. At the Chongqing stop, Changan Qiyuan not only accompanied Cao Ge and fans throughout the journey, but also conveyed the brand's concept of "Making the Mobile Home Fully Happy" in daily travel and on-site interactions.

It is worth mentioning that Changan Qiyuan's all-new Q05, as a strategic model built for the global market, with the superior product value of "All CATL Batteries, Great Intelligence, Spacious Vehicle", became the on-site check-in focus, echoing the brand's positioning of "National Premium".

Continuously gaining user recognition in the market. In May, Changan Qiyuan overall delivery was 34,528 units, among which the all-new Q05 delivered 15,954 units, retaining the compact SUV sales champion title; on May 28, the all-new Q05 launched in Thailand, only 3 days, order numbers broke through 3,000 units, blockbuster strength extended from domestic to overseas.

Cross-border Deep Plowing: Building New Brand Upward Momentum with Five-Dimensional Linkage

Changan Qiyuan joining hands with Cao Ge's tour is not a simple brand exposure, but through a combination of "In-depth IP Binding + Local Scenario Customization + Product Landing Conversion + User Long-term Operation", exploring a more distinctive cross-border marketing system, creating a five-dimensional linkage marketing closed loop of "Music + Celebrity + Brand + Product + User", becoming a benchmark landing project for Changan system digital brand transformation. After the Chongqing stop, the tour will continue to land in Hefei, continuously releasing cross-border momentum to help brand upward.

Looking at Changan Qiyuan's brand upward journey, cross-border marketing has long become Changan Qiyuan's brand distinct background color. From adopting the national treasure Mang Cancan, joining hands with Tongliang Dragon Football, Portuguese National Team, to J-10C cross-border co-branding, "Angry Birds" global IP co-creation, to this time deeply integrating music tour with city culture and user scenarios, Changan Qiyuan has always carried out diversified cooperation around user interests and lifestyles, continuously enriching the interaction forms between brand and users. Subsequently, Changan Qiyuan will continue to take high-quality products and thoughtful service as the cornerstone, continuously deepening the cross-border operation system, deepening the emotional bond between brand and users, joining hands with the vast user base to rush to the new future of intelligent travel.

On June 1, Changan Automobile announced deliveries of 209,100 units in May, including 70,700 units delivered overseas, a year-on-year increase of 38%. New energy deliveries totaled 92,400 units, a year-on-year increase of 5.8%. 

Among its sub-brands, Changan Qiyuan delivered 34,528 units in May, the flagship new Q05 delivered 15,812 units, with orders in Thailand exceeding 3,000 within three days of launch; Deepal Auto sales reached 33,243 units in May, up 30% year-on-year, overseas cumulative sales from January to May totaled 28,704 units, up 167% year-on-year; Avatr delivered 7,336 units in May, the Avatr 07L appeared in the MIIT announcement, will be the first to carry Huawei Qiankun ADS 5; Changan Automobile (Gravity) delivered 48,900 units in May, CS75PLUS&Eado Blue Whale Super Engine dual-car launch delivery, launch special price starting from 79,900 yuan; Changan Kaicheng delivered 21,100 units in May, new energy sales up 21% year-on-year. 

Behind the steady climb in sales is the solid advancement of Changan Automobile's three major strategies. In May, Changan Automobile officially announced becoming the Global Official Partner of the Portuguese National Football Team, another step taken in the global "Inclusive" Plan 2.0; Changan's self-developed Tianzhu Leading End-to-End Technology is about to be mass-produced on vehicles, the intelligent "Beidou Tianzhu 2.0" plan secures another victory; Changan Blue Whale Super Engine dual-car launch delivery starts in hundreds of cities and thousands of stores across the country, the new energy "Shangri-La" plan achieves a 50% reduction in fuel consumption for blue-plate vehicles.

June 1st, Changan Automobile announced May deliveries of 209,100 units, including 70,700 units overseas, a 38% year-on-year growth, 92,400 units new energy vehicles, a 5.8% year-on-year growth.

Among its sub-brands, Changan Qiyuan delivered 34,528 units in May, the key model new Q05 delivered 15,812 units, Thailand launch orders exceeded 3,000 units in three days; Deepal May sales 33,243 units, up 30% YoY, Jan-May cumulative overseas sales 28,704 units, up 167% YoY; Avatr May deliveries 7,336 units, Avatr 07L appeared in MIIT announcement, will be the first to equip Huawei Qiankun ADS 5; Changan Automobile (Gravity) May deliveries 48,900 units, CS75PLUS&Eado Blue Core Duo launched and delivered, launch price starting at 79,900; Changan Kaicheng May deliveries 21,100 units, New Energy sales up 21% YoY.

Behind the steady rise in sales are Changan Automobile's three major strategies solidly implemented. In May, Changan Automobile officially announced becoming the Global Official Partner of the Portugal National Football Team, Globalization "All-Inclusive" Plan 2.0 made another move; Changan self-developed Tianshu Leading End-to-End Technology soon to enter mass production in vehicles, Intelligent "Big Dipper Tianshu 2.0" Plan achieved another milestone; Changan Blue Core Dual Powertrain cars launched nationwide delivery across 100 cities and 1,000 stores, New Energy "Shangri-La" Plan achieved fuel consumption reduction by half for blue-plate vehicles.

On June 1, Changan Automobile announced deliveries of 209,100 units in May, including 70,700 units delivered overseas, a year-on-year increase of 38%. New energy deliveries totaled 92,400 units, a year-on-year increase of 5.8%. 

Among its sub-brands, Changan Qiyuan delivered 34,528 units in May, the flagship new Q05 delivered 15,812 units, with orders in Thailand exceeding 3,000 within three days of launch; Deepal Auto sales reached 33,243 units in May, up 30% year-on-year, overseas cumulative sales from January to May totaled 28,704 units, up 167% year-on-year; Avatr delivered 7,336 units in May, the Avatr 07L appeared in the MIIT announcement, will be the first to carry Huawei Qiankun ADS 5; Changan Automobile (Gravity) delivered 48,900 units in May, CS75PLUS&Eado Blue Whale Super Engine dual-car launch delivery, launch special price starting from 79,900 yuan; Changan Kaicheng delivered 21,100 units in May, new energy sales up 21% year-on-year. 

Behind the steady climb in sales is the solid advancement of Changan Automobile's three major strategies. In May, Changan Automobile officially announced becoming the Global Official Partner of the Portuguese National Football Team, another step taken in the global "Inclusive" Plan 2.0; Changan's self-developed Tianzhu Leading End-to-End Technology is about to be mass-produced on vehicles, the intelligent "Beidou Tianzhu 2.0" plan secures another victory; Changan Blue Whale Super Engine dual-car launch delivery starts in hundreds of cities and thousands of stores across the country, the new energy "Shangri-La" plan achieves a 50% reduction in fuel consumption for blue-plate vehicles.

In the 2026 hybrid market, domestic brands are rising comprehensively, ending the long-term monopoly premium of Japanese hybrids.

On May 23, Changan Automobile's 4th Gen CS75PLUS Blue Whale Super Engine and 4th Gen Eado Blue Whale Super Engine officially launched and delivered, starting prices are 109,900 yuan and 79,900 yuan respectively. This means Changan directly pulled HEV hybrid SUVs into the 100,000 yuan range, and hybrid family sedans into the 70,000 yuan range.

For the past 20+ years, the global HEV market has been dominated by Japanese brands. Joint-venture hybrid models often carry a premium of 20,000 to 30,000 yuan compared to fuel vehicles of the same spec, making fuel savings hard to offset the price difference.

The arrival of Changan Blue Whale Super Engine dual vehicles is not just a price drop, but a comprehensive dimensional attack on technology, experience, benefits, and cost-performance. It not only redefines the value standards of the 100,000 yuan hybrid market but also allows Chinese hybrid technology to officially overtake traditional joint-venture hybrids on a corner.

01

HEV Becomes a Strategic Battleground for Car Companies

Under pressures of high fuel prices, uneven charging infrastructure, and over 45% of households lacking fixed charging spots, HEVs that require no charging, reduce fuel consumption by half compared to ICE vehicles, and have no refueling anxiety are back in the mainstream focus, becoming a key move on the strategic chessboard of Chinese car companies.

Geely, Changan, Chery, Great Wall, and other top domestic brands made strategic choices almost simultaneously, densely releasing new generation HEV technology. Analysts point out that true technological trends are never a single route substitution, but long-term coexistence of pure electric, plug-in hybrid, and HEV directions.

In this new tech competition, domestic brands did not follow the Japanese path, but came up with a more "aggressive" electrification plan. Geely launched i-HEV Intelligent Drive Hybrid with 48.41% thermal efficiency; Chery launched the "Rhinoceros H" gas-electric system with 5.1kWh battery capacity. Changan's Blue Whale Super Engine Hybrid takes a different path, redefining the basic logic of hybrid systems.

Traditional Japanese HEVs are essentially optimization plans for ICE vehicles — the engine is always the core, the motor and battery only "give a hand" when the engine is inefficient. Changan used a vivid analogy: Japanese hybrids are like a "master craftsman leading an apprentice", always taking on the vast majority of work themselves, only letting the apprentice help when busy.

Blue Whale Super Engine's approach is completely different. It proposes an architecture of "Balance of Gas and Electric, Fusion of Intelligence", consisting of 500 Bar ultra-high-pressure direct injection hybrid engine, 180kW highest power electric drive in class, 50C high-rate battery, and Ai Cloud Intelligent Control System.

The core change here isn't how high a specific parameter is, but the underlying synergy logic of the whole system changed. The engine and electric drive are no longer main/subordinate, but achieve intelligent division of labor based on all scenario road conditions.

Comparing Toyota Dual Engine and other traditional hybrids, Blue Whale Super Engine hybrid has distinct advantages: 180kW high-power electric drive far exceeds Japanese 88kW low-power electric drive. Low-speed engine is fully decoupled from wheels, pure electric drive is quieter, startup response fast to 0.29 seconds, 0-60km/h acceleration low to 3.71 seconds, power is instant without hesitation.

Meanwhile, whole vehicle idle noise is as low as 37.9 decibels, reaching library-level quiet standards. Noise reduced by 10 decibels compared to traditional fuel cars. Driving quality infinitely close to pure electric vehicles.

02

Saving Downpayment for a Car in Five Years

From test data, Changan Blue Whale Super Engine architecture effect is also very intuitive. 4th Gen Eado Blue Whale Super Engine city average fuel consumption 2.62L, medium speed 3.21L, highway 4.10L, combined 100km fuel consumption 3.2L; 4th Gen CS75PLUS Blue Whale Super Engine city average 2.88L, medium speed 3.78L, highway 4.44L, combined 3.6L — Fuel consumption directly halved compared to same-level traditional fuel cars.

In Xi'an media tests, Eado Blue Whale Super Engine even ran 1.6L/100km city results. CS75PLUS Blue Whale Super Engine also achieved 2.3L/100km city fuel consumption. This "more traffic, more savings; highway no waste" full-condition energy-saving performance is difficult for traditional mechanical logic hybrid systems to achieve.

A user participating in the "Challenge World Record, I am Fuel Consumption Champion" nationwide store test drive activity drove CS75PLUS Blue Whale Super Engine on urban congested roads with 3L class fuel consumption. He is not a professional car reviewer, nor does he have the "Golden Right Foot" of extreme fuel-efficient driving, just an ordinary prospective buyer. This scene was unlikely in the previous fuel vehicle era — normal people driving casually, fuel consumption actually lower than the manufacturer's combined condition rating.

This is determined by Blue Whale Super Engine's technical logic. It doesn't rely on the driver "saving fuel" to reduce consumption, but relies on the system "driving to save" to make every drop of fuel count.

In the past, when consumers were debating between fuel cars and PHEV/BEV, attention often focused on purchase price and government subsidies. But this time Changan fully calculated and cleared these "silent big items": insurance, energy consumption, residual value, daily maintenance.

Taking 4th Gen CS75PLUS Blue Whale Super Engine as an example, calculated at 15,000 km/year average, same-level fuel SUV combined consumption is about 8.56L, one year fuel cost 11,267 yuan; Blue Whale Super Engine combined consumption only 3.6L, annual fuel cost 4,744 yuan, directly saving 6,523 yuan in one year. Also as a "Blue License Plate" car, it is basically consistent with traditional fuel cars in insurance and used car residual value.

More importantly, the first non-operating owner enjoys lifetime warranty for core components of the HEV hybrid system, completely eliminating user concerns about large maintenance costs during long-term use.

Summarizing, calculating total over 5 years, CS75PLUS Blue Whale Super Engine saves over 32,000 yuan in comprehensive vehicle cost compared to same-level fuel SUV, Equivalent to directly saving downpayment for a car. 4th Gen Eado Blue Whale Super Engine uses the same algorithm, saving about 21,800 yuan in 5 years compared to same-level fuel sedans.

Even comparing with same-level BEVs that need charging, CS75PLUS Blue Whale Super Engine as a "Blue License Plate" car, premium cost is about 1,000 yuan lower per year than BEVs. Resale value gap is more obvious. 3-year-old compact fuel car retention rate about 50%, BEV about 44%. A 120,000 yuan car, can sell 7,200 yuan more after 3 years, annualized income increase 2,400 yuan. After calculating energy, insurance, maintenance, residual value etc. total over 5-year usage cycle, 4th Gen CS75PLUS Blue Whale Super Engine still saves about 10,730 yuan compared to same-level pure electric SUV.

In terms of range, CS75PLUS Blue Whale Super Engine one tank of fuel runs 1500km, Eado Blue Whale Super Engine breaks 1700km. Chongqing to Beijing one-way no need to refuel, completely saying goodbye to range anxiety, perfectly fitting long-distance self-drive and high-frequency commuting user needs.

Changan's Blue Whale Super Engine is a HEV that completely doesn't need charging, doesn't rely on charging piles, doesn't change refueling habits. Pulled entry-level price into 70,000 yuan range, directly cutting into core territory of joint-venture fuel cars. The cost saved day by day is enough to cover years of maintenance fees, truly achieving "more you drive, more you earn".

03

Chinese Hybrid Technology Goes Global

While product breakthroughs, Changan Automobile global layout accelerated synchronously. Local time May 22, Changan Automobile formally signed global strategic cooperation agreement with Portugal Football Association in Lisbon, becoming Portugal National Team Global Official Partner. Cooperation covers 2026 USA/Canada/Mexico World Cup, 2030 World Cup and 2027, 2031 Women's World Cup.

Previously Changan announced investing over 500 million yuan to layout 2026 World Cup global marketing, target directly 750,000 units overseas sales in 2026.

Globally, HEV is showing explosive growth trend. 2025, HEV sales in Europe reached 4.57 million units, YoY growth 19.9%, market share reached 35%, exceeding gasoline cars for the first time, becoming Europe's largest single power form; in Southeast Asia Indonesia, Malaysia, HEV is also a rapidly growing emerging market.

2025 BEV exports were greatly affected by tariffs in some overseas regions, while China HEV exports grew 94.1% YoY. This further highlights HEV's special value in going overseas strategy.

Changan uses World Cup traffic to push Blue Whale Super Engine to global view, both brand positioning and anchor point for Chinese hybrid solutions going global. From tech self-research breakthrough, domestic market subversion, to landing global top venues to show Made in China, Changan Automobile is pushing Chinese hybrid technology globally with tech as core, quality as wings.

Changan Automobile Executive Vice President Yang Dayong previously stated in media interview that China new energy development is fast, but globally, still 70 million users choose fuel cars annually, many overseas regions charging conditions cannot keep up. From the domestic market perspective, currently there are also over half fuel car users. They are not unwilling to save energy, but charging is inconvenient, no fixed parking spot, or they don't want to change driving habits. This is HEV's most practical market logic.

Yang Dayong stated, Changan's judgment is clear: not "Gas vs Electric", but "What users need, we do". Future must be multiple power types coexist long-term, HEV will become one of mainstream choices. Expected by 2030, HEV (Gas-Electric Hybrid) share in China fuel cars will exceed 60%. In addition, Overseas HEV sales will likely be higher than domestic market.

China auto industry always talks about electrification endgame, but true market evolution is never "elimination-style" substitution, but "addition-style" enrichment. For over 45% users without home charging piles, for owners in winter extremely cold regions, for people doing long-distance self-drive several times a year, they don't need to be educated to "change habits", but need a non-troublesome solution.

So Changan Blue Whale Super Engine dual vehicle launch is not just iteration of two new cars, but a value reconstruction of home hybrid market. Currently many hybrid models, either high price high spec, threshold discourages, or low price reduced spec, experience discounted, while Changan accurately grabs ordinary family vehicle core needs: No charging, no fear of winter, not wasting fuel, not breaking car, not expensive price.

79,900, 109,900 yuan friendly pricing, 2L class real fuel consumption, 1500km+ super long range, full cycle low cost, lifetime warranty safety net, this combination punch completely broke "Hybrid must be premium" industry stereotype. Not forcing users to change driving habits, using hardcore tech to adapt to user needs, this is Changan Blue Whale Super Engine hybrid's given "Chinese Hybrid Optimal Solution".

Technology is never to replace someone, but to fill those unmet needs. When industry was still arguing "Who dominates Gas vs Electric", Changan already silently pressed hybrid threshold to 70,000 yuan level, submitted a China solution to the market.

With the May auto market sales figures released, some celebrate while others worry. Yet Changan Automobile's performance report showing 209,100 units still made quite a few people sit up and take notice. It wasn't the total volume—for Changan's scale has always been there—but the 'value' within that performance report, carrying a distinct flavor compared to usual.

We need to temporarily shift our gaze away from the over-discussed 'involution' domestic market. What caught my attention most about Changan this time is not the 5.8% growth in NEVs, nor the individual performance of Qiyuan or Deepal, but that set of data: overseas deliveries of 70,700 units, a year-over-year increase of 38%. Nearly one-third of sales come from overseas; in the context of all Chinese automotive brands, this proportion is quite staggering.

You should know, just last month, Changan officially announced becoming the global official partner of the Portugal national football team. At that time, many thought this was just another sports marketing campaign. But looking at the overseas sales in May combined, you will understand this is the key move of Changan's 'Inclusive as the Sea' Plan 2.0; the globalization strategy behind it is very clear - it's not just selling cars overseas, but becoming a true global brand.

In recent years, I've visited overseas factories of many domestic autonomous brands and witnessed various 'going global' models. Some just pull domestic stock cars out to make profit via exchange rates, while others sincerely build channels and provide services. Changan belongs to the latter, and is the type that 'fortifies its camp and fights steady battles'. Starting from Southeast Asia, it gradually planted its supply chain, service system, and brand awareness. This cooperation with the Portuguese national team is more like the horn signaling an entry into the mainstream European market. This composure and strategic determination, frankly, cannot be seen on many brands that are eager for quick success.

Making the overseas market work has an easily overlooked benefit: it can strengthen domestic product capability. The logic is simple: to meet the needs of different regions, road conditions, and regulatory standards globally, your product R&D standards must be 'set high, not low'.

Specifically regarding products, this feeling becomes more obvious. For example, Changan's Blue Whale Powertrain, previously everyone thought 'domestic engine' was just a gimmick. But look at the CS75 PLUS and Eado Blue Whale Super Engine models just launched in May, directly announcing a 'launch price from 79,900 CNY', while claiming 'fuel consumption halved'. This isn't a simple price war; it's a technology popularization war. Taking a set of mature, efficient powertrains and hitting the market at this price tests the integration capability of the entire supply chain and R&D system. For ordinary consumers, spending less money to get a more fuel-efficient and reliable car is a tangible gain. This is much more sincere than piling up smart configurations you won't use.

Speaking of intelligence, Changan's recent move is also worth pondering. Their self-developed 'Tianshu' piloting end-to-end technology is ready for mass production. Many media might boast about how many TOPS of computing power or how many sensors. But what I'd rather emphasize is the three words 'end-to-end'. This used to be the capital for top players like Tesla and Huawei to show off. Changan quietly made it the core of its own 'Beidou Tianshu 2.0' plan.

I've visited Changan's software center and seen their road test data. My feeling is that traditional big factories, once determined to transform, their accumulated strengths in hardware, chassis, and safety fields actually become advantages in the second half of intelligence development. A smart car must first be a car that is good to drive. Changan's intelligent driving solution feels relatively 'steady'. Unlike some new forces that are radical in showing off skills, it releases functions bit by bit while guaranteeing safety redundancy. This intelligence dominated by 'engineer thinking' might lack some buzz, but for users who actually drive daily, it feels much more reliable.

Of course, we can't just brag about technology; we must look at the performance of each sub-brand. Deepal Automobile's May sales reached 33,243 units, a 30% year-over-year increase, with overseas cumulative sales from January to May surging by an explosive 167%. This data is quite interesting. Deepal actually undertakes the role of the pioneer for Changan's 'youthification' and 'electrification'. Its design language and marketing methods are closer to today's young consumers. The explosive growth in overseas sales shows that this design aesthetic and technical route possesses global competitiveness. Avatr delivered 7,336 units in May. Although the absolute number isn't exaggerated, its significance lies in brand elevation, the deep binding with top tech companies like Huawei, providing the best 'credit endorsement' for Changan's technical reserves.

Changan Qiyuan delivered 34,528 units in May. The hero model Q05 alone sold 15,812 units, and even launched in Thailand where orders exceeded 3,000 in just three days. What does this show? It shows Changan's multi-brand strategy is no longer simply making cars out and selling them separately, but truly finding respective niche markets and target audiences. Qiyuan targets the 'basic' of family use, comfort, and cost-performance; Deepal attacks personality and sports; Avatr guards the high-end and technology. This set of combination punches is much more refined than the extensive 'having more sons to fight' tactics used by many brands.

Finally, we must return to 'people' and 'management'. Changan Automobile's transformation in recent years appears 'smooth' largely thanks to the management's strategic determination. From the 'Shangri-La' NEV plan, to the 'Beidou Tianshu' Intelligence plan, to the 'Inclusive as the Sea' Globalization plan, any one of these three would be enough to keep an auto company busy for ten years. Changan is doing all simultaneously and is genuinely advancing them.

Five years ago, if you told me Changan would become a global technology company, I might have put a question mark. But today, looking at these 209,000 monthly sales, seeing the 38% increase in the overseas market, and witnessing the tangible product launches behind names like Blue Whale, Tianshu, and Qiyuan, I think I can straighten out that question mark. For consumers, these grand narratives ultimately translate into a more fuel-efficient CS75, a better-handling Deepal, or a smarter Avatr. And this might just be the best proof of a car company's 'strategic correctness'.

As the overseas expansion of automobiles accelerates from products "going out" to brands "going in" and industries "taking root", the globalization competition of Chinese automakers has reached a new historical development stage.

On the eve of the highly anticipated World Cup opening, a cross-border cooperation between cars and sports was officially announced. On May 22, Changan Automobile and the Portuguese Football Association signed a global strategic cooperation agreement with the theme "Stay in the game (Always In the Game)", officially becoming the global official partner of the Portugal National Team.

At the signing ceremony, the two parties not only released the co-branded film "Voice of Changan" but also completed the overseas delivery of the first Deepal S05 plug-in hybrid model (PHEV) in Europe. Immediately after, Changan Automobile's thousand-kilometer long-term test in Europe commenced.

Of note, Changan Automobile is the first Chinese car brand to reach an official cooperation with a top European football national team. This means the cooperation between the two parties will by no means stay at the superficial level of "sports marketing", but rather break overseas barriers further by leveraging "football" as a universal global cultural language, accelerate value going overseas, and convey the strength of Chinese automotive intelligent manufacturing. For Changan Automobile itself, this is also a key step to comprehensively promote the "All-Inclusive" Plan 2.0 and assist in the implementation of the "1445 Global Strategy".

Why the Portugal National Team? What Does Changan Automobile's Linkage with the World Cup Aim For?

In the eyes of laymen, this cooperation is inevitably understood as "leveraging World Cup traffic for marketing", but that would underestimate Changan Automobile's strategic considerations too much.

Automotive manufacturers partnering with sports IP have never been about chasing temporary traffic, nor for short-term exposure, but rather to leverage the natural emotional connection of "football" to fully open the cognitive entry for global consumers.

In the past few years, the sales growth of Chinese automakers overseas was indeed very fast, but they all face a realistic issue that consumers still stay at the product cognition stage regarding Chinese automobiles. In other words, they know Chinese cars are cheap and highly equipped, but lack long-term brand recognition. If this continues, Chinese brands will find it difficult to achieve mindshare among global users in a short time.

Football, as a borderless universal cultural symbol, possesses extremely strong global communication power and mass foundation. At the same time, the Portugal National Team is one of the most influential national teams in the world football circle. From the Figo era to the Ronaldo era, it has maintained global attention for a long time.

Therefore, after binding with the Portugal National Team, overseas users will naturally pay attention to Changan Automobile through top European sports IPs. This not only helps Changan Automobile quickly break through brand cognition barriers in the European market but also achieves the upgrade of its own global brand image.

It should be known that the competition faced by Chinese automakers overseas today is not only from traditional multinational automotive companies but also includes Tesla, Hyundai, Kia, and an increasing number of new energy brands. For Chinese automobiles, quickly building brand awareness is the urgent task.

In addition, to truly enter the European mainstream market, relying solely on cost-performance ratio is far from enough. It also requires certain technical strength and brand accumulation to win the long-term trust of local users.

Changan Automobile well understands this complete methodology of going overseas. Therefore, after the official announcement of cooperation, it quickly launched the European long-term test, verified hardcore product strength, and with concrete actions closely followed the fundamental principle of "Systematic Going Overseas" in the "All-Inclusive" Plan 2.0, achieving a dual breakthrough from brand to product, making this partnership with the Portugal National Team even more "resounding".

Spirit with the Same Origin, Ideas at the Same Frequency, Two "National Teams" Joining Hands to Go to World Class Together

In this cooperation, there is another key word worth paying attention to, which is "Stay in the game (Always In the Game)". On the surface, this is an expression in the sports context, but in fact, it is also an attitude of Changan Automobile towards the globalization strategy.

Nowadays, the competition in the Chinese automobile market has entered the "long-distance race" from "short-term explosion". Especially in terms of globalization, Chinese automakers' overseas acceleration has significantly sped up, but there are not many companies that can truly build systemic capabilities overseas.

Changan Automobile never acts as a "short-terminist". It always emphasizes one point: "No overseas, no Changan; no base, no overseas". The meaning is very simple, Changan Automobile's export is not just selling cars out, but must take local rooting as the ultimate goal.

Currently, Changan Automobile has divided the global market into eight major regions and constructed a "152" global layout. The overseas sales network has expanded from 63 countries in 2020 to 118 countries and regions, with a cumulative total of 1124 overseas sales outlets. At the same time, Changan Automobile is continuing to promote the construction of overseas manufacturing systems, including Thailand Rayong factory, Brazil factory, and other localized production bases, which have entered the "Industrial Going Overseas" stage.

According to the "All-Inclusive" Plan 2.0, by 2030, Changan Automobile's overseas sales target will reach 1.5 million - 1.8 million vehicles, and aim for the global automobile brand TOP 10. Especially with the export of Deepal S05 to Europe, the process of Changan Automobile building a global brand narrative has been fully accelerated, making it more confident in achieving higher overseas goals. In this process, the cooperation between Changan Automobile and the Portugal National Team will undoubtedly become an extremely important bonus point.

After the cooperation was announced, many people feel that this cooperation is highly fitting and has triggered deep resonance in the automotive circle and sports circle. On the one hand, the Portugal National Team represents long-term accumulation, continuous struggle, and breakthrough against the trend. On the other hand, the development of Changan Automobile in the past few decades has also experienced the whole process of the Chinese automobile industry from weak to strong. Especially in the new energy transformation cycle, Changan Automobile is also one of the few traditional large automotive manufacturers to complete the reconstruction of the new energy system. Therefore, the two parties can be said to be unprecedentedly consistent in their spiritual core.

In fact, whether it is football or the automotive industry, it requires day-by-day persistence and the confidence to rush towards the future to "Always In the Game", always laughing till the end. This is also the most important enlightenment that Changan Automobile and the Portugal National Team bring to us.

June 13, the 2026 Chongqing Auto Show grandly opened. Changan Mazda, with the theme "Still Mazda", brought the classic legendary sports car MX-5, global strategic new energy models MAZDA EZ-6, MAZDA EZ-60, and EZ-60 Year of the Horse Edition to the N8 Hall booth, fully showcasing the latest results of the enterprise's new energy transformation. Meanwhile, Changan Mazda launched the 618 Mid-Year Mega Sale. Based on up to 20,000 yuan national subsidy and 17,000 yuan factory subsidy, purchasing designated models enjoys a exclusive luxury package worth 7,999 yuan, returning substantial benefits to the vast majority of consumers.

The EZ-6 and EZ-60 participating in this exhibition were built with global standards from the beginning of product development, truly achieving "Made in China, Global Quality". In terms of design, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy model to receive this honor; EZ-60 became the only SUV globally to win 8 world top design awards simultaneously. The two models, relying on unique Kodo design aesthetics, stood out from the homogenization wave in new energy.

Safety is Changan Mazda's core bottom line. Both models are built strictly according to China-Europe dual five-star standards. EZ-6 secured 5 authoritative safety certifications including C-NCAP, E-NCAP, etc., and EZ-60 battery safety meets new national and European standards in advance. Changan Mazda further solemnly promises all new energy users "lifetime battery spontaneous combustion compensation, no mileage limit, no owner limit", completely dispelling user safety concerns.

Handling is the soul of Mazda. EZ-60 successfully won the China New Energy Vehicle Rally Championship Circuit Category SUV Group Champion and Rally Overall Runner-up. At the auto show site, Changan Mazda owner and champion driver Ji Hao shared his experience driving a factory-stock unmodified pure electric EZ-60 to fight in the rally. In the 6-day 910-kilometer grueling schedule, facing competition from the vast majority of extended-range / plug-in hybrid participating models, EZ-60 relied on ultimate quality stability and "Jinba Ittai" tuning, successfully breaking through from 27 brands and 100 participating cars.

Currently, Changan Mazda has successfully obtained full vehicle certification for the EU, UK, and Australia three major markets, becoming the first domestic joint venture new energy car enterprise to secure all three certifications simultaneously. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production process and quality control system. Overseas market sales and pre-sale trends continue to be positive. In the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUV for 7 consecutive months. Global quality wins dual recognition from domestic and international markets.

On June 13, Changan Mazda, with the theme "Still Mazda", showcased its global strategic new energy vehicle models MAZDA EZ-6, EZ-60, and the EZ-60 Horse Year Edition launched in April at the 2026 Chongqing Auto Show. Simultaneously, it launched a mid-year 618 mega sale. Based on up to 20,000 yuan in national subsidies and 17,000 yuan in factory subsidies, purchasing designated models enjoys a dedicated exclusive premium set worth 7,999 yuan (original factory charging pile + Longmo solar film + TPE floor mats/trunk mats).

EZ-6 and EZ-60 are two global strategic models since Changan Mazda's comprehensive new energy transformation. Among them, EZ-6 won the "2026 World Car of the Year Design" award, becoming the first Chinese new energy vehicle to receive this honor. EZ-60 is even the only SUV in the world to simultaneously win 8 top global design awards. In terms of safety, both models are built strictly according to China-Europe Dual Five-Star standards. EZ-6 obtained 5 authoritative safety certifications including C-NCAP and E-NCAP. EZ-60 battery safety meets new national standards and European standards ahead of schedule. Changan Mazda further promises all new energy users "battery lifetime spontaneous combustion insurance, unlimited mileage, unlimited owner".

In terms of handling, EZ-60 successfully won the Champion of the SUV category in the venue race and the runner-up in the overall ranking of the China New Energy Vehicle Rally Championship, verifying its extreme handling power. At the auto show, Changan Mazda owner and champion driver Ji Hao shared his story of driving the factory-original unmodified pure electric EZ-60 to compete in the China New Energy Vehicle Rally Championship. In the grueling 6-day, 910-kilometer schedule, facing competition from the vast majority of extended-range/plug-in hybrid participating models, relying on EZ-60's extreme quality stability and "Man-Machine Unity" tuning, it broke out of 27 brands' 100 participating cars, completing the extreme validation of EZ-60 factory production car performance.

Currently, Changan Mazda has successfully obtained whole vehicle certifications for the three major markets of the European Union, the United Kingdom, and Australia, becoming the first domestic joint venture new energy automaker to win all three certifications simultaneously. Its solid global quality has won wide recognition from the international market. At the end of May, more than 80 overseas dealers from Europe, Australia, and Thailand specifically visited the Nanjing Factory, giving high praise to the production technology and quality control system. Currently, overseas sales and pre-sales of EZ-6 and EZ-60 continue to show a positive trend, and in the domestic market, EZ-60 has been the sales champion of joint venture new energy mid-size SUVs for 7 consecutive months.

Wu Xuxi, Executive Deputy General Manager of Changan Mazda's Automotive Sales Branch, stated: "Changan Mazda has become Mazda's global new energy whole vehicle design, R&D, manufacturing base, and export center. We solemnly promise that every Mazda new energy user owns a true global car."

"Driving Intelligence" Viewpoint: Among new energy vehicles in the same class and price range, the value-for-money ratio of EZ-6 and EZ-60 is actually seriously undervalued by the consumption market. If you don't care too much about those flashy configurations, but care more about safety, driving fun, and comfort, then these two cars are truly worth trying.