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In 2026, the automotive season is halfway through, and the Chinese auto market has completed the first half amidst price wars and weak demand. While most players are still calculating how to extricate themselves from the quagmire of "trading price for volume," Changan Automobile's revealed half-year performance report demonstrates the strategic resolve and tactical flexibility of a new central state-owned automotive enterprise.
The Real Rise of the Third Pole
Looking at Changan's performance in the first half of the year, the most exciting news is undoubtedly the "unrivaled" performance of the overseas market.
402,000 units delivered overseas, a year-on-year growth of 35.1%, accounting for a share of the overall sales jumping to 33.6%. Compared to the overseas target of 750,000 units for the full year, the 53.6% completion rate makes this performance report highly valuable. In the highly competitive stock market, the overseas sector proved the foresight of Changan's internationalization strategy with high growth, becoming the strongest engine pulling the overall market.
This is not simple product export, but the qualitative change of the "Inclusive Sea" Plan from 1.0 to 2.0. The Brazil Anapolis Factory completed construction and began production in March, with an initial annual production capacity of 90,000 units; the Thailand Rayong Factory is in production, and the Deepal S05 Right-Hand Drive version officially went off the line — Changan is upgrading its overseas map from "Trade Export" to "Industrial Overseas Expansion".
More importantly, the profit logic. When the domestic car market is deeply trapped in the price war, the profit structure of the overseas market is enough to make any rational investor excited. The value of overseas business is not only reflected in sales numbers, but more significantly in the substantial improvement of Changan's global brand value. In strategic areas such as Southeast Asia and South America, Changan is accelerating the transformation from a Chinese brand to a global brand with localized production + regional customized product combinations.
New Energy Structure Adjustment, Gathering Momentum to Wait
New energy deliveries reached 456,000 units, a year-on-year increase of 5.2%. Against the backdrop of the overall market contraction, this growth rate is remarkably solid.
In the sub-brand matrix, Changan Qiyuan's breakout and Deepal's stability are equally impressive. Qiyuan delivered 173,800 units cumulatively in the first half of the year, with the AQ series growing by 102.6% year-on-year, with the Q05 continuing to dominate the compact SUV market. On Deepal's performance report of 164,200 units, overseas deliveries of 35,800 units surged 141% year-on-year. Leading the industry in overseas growth rate is the best proof of Deepal's brand power.
Avatr's performance in the first half of the year was moderate, but the real highlight is in the second half. The Avatr 07L will be the first batch to be equipped with Huawei Qiankun ADS 5, and new flagship stores will cover more than 20 cities this year — for this premiumization card, Changan plays calmly and steadily.
Changan's new energy overall target completion rate for the first half of the year is 32.5%. Seemingly leaving room, it actually lays the groundwork for the technical explosion in the second half. The Blue Whale Super Engine Hybrid technology has achieved city fuel consumption of 2.98L per 100km, with thermal efficiency near 45%; the self-developed "Tianzhu Pilot" Advanced Driver Assistance System was officially launched at the Chongqing Auto Show. The accelerated transmission of technology from the R&D end to the product end will be concentrated in the second half.
Self-Developed is the Best Trump Card
If Changan's first half is broken down, technical breakthroughs are the most worthy of emphasis.
At the Beijing Auto Show in March, the "Tianzhu Intelligence" brand was officially launched, and the "Tianzhu Pilot" Advanced Driver Assistance System made a stunning debut. This is not simple feature stacking, but the concentrated embodiment of Changan's "Full-Stack Controllable" strategy in the core track of intelligence. Industry-leading features like Tire Blowout Stabilization prove the balance capability of the technical team between underlying algorithms and engineering implementation.
The mass production deployment of the Blue Whale Super Engine Hybrid is another trump card on the electrification track. The launch of the 4th Generation Eado and CS75 PLUS marks Changan's leap from following to leading in hybrid technology. In the current booming plug-in hybrid market, this system's balance between energy efficiency and performance will form sustained competitiveness in the terminal market.
In the Second Half, Others Endure the Harsh Winter, Changan Waits for the Wind
The structural optimization of the first half has laid a springboard for the strategic focus in the second half.
The product offensive is already clear. Changan Qiyuan Q06 will be the first to be equipped with the "Tianzhu Pilot" system for mass production — this will be a milestone event for Changan's self-developed smart driving technology to go to the market on a large scale. The dense launches of more than a dozen new and facelift models will form full coverage of the mainstream price range from the product end.
The overseas offensive continues to increase. Thailand and Brazil factories are ramping up capacity, and the "Inclusive Sea" 2.0 strategy's localized layout will move from planning to substantial operation. From "Going Out" to "Going In", Changan's deep cultivation in the overseas market is entering the harvest period.
The technical offensive is gathering momentum. The technical dividends of intelligence and electrification will be more fully released in new models in the second half. With the "Tianzhu" and "Blue Whale" dual-engine drive, Changan is completing the conversion from technical reserves to market momentum.
Auto Review: Some question the overall target completion rate, ignoring the industry scale's 23.8% decline; some amplify the slowdown in new energy growth, but didn't see the technical barriers behind Blue Whale Hybrid and "Tianzhu" Smart Driving.
The goal set by Changan Automobile Chairman Zhu Huarong of 5 million units by 2030 and Global TOP 10 is destined to be a marathon. The rhythm adjustment, structure optimization, overseas breakthrough, and technical accumulation of the first half — all these work that may not seem so "sexy" is actually accumulating energy for the sprint in the second half.
For the Chinese automotive market in 2026, the elimination rounds have begun. For Changan, this automotive new central SOE that has completed an identity shift, the value of the first half is never about how much it sprinted, but about finding the right direction and solidifying its internal foundation in a great transformation. The starting gun for the second half has fired, and the triple momentum of technology, products, and globalization is converting into real market momentum.
True masters are good at adjusting posture against headwinds and finding the optimal route amidst changes. Judging from the layout of the first half, Changan's second half of 2026 is even more worth looking forward to.
