Countless business histories prove that the moment everyone recognizes the landscape is unbreakable, the true breaker-out will grow in the cracks.

When a mature market truly undergoes qualitative change, it is often not because a new product appeared, but because the name of the number one changed. Tesla in the automotive industry, Apple in smartphones, DJI in drones, all are like this.

Against the backdrop of countless box-style products emerging and the light off-road track becoming increasingly crowded, such moments of symbolic significance are also arriving successively.

In June 2026, the BJ30 Traveller achieved a monthly sales volume of 8,609 units, topping the sales list of the 100,000-level light off-road box-style market under the same caliber statistics; in the same month, the 150,000th vehicle officially came off the line, becoming the model in China's light off-road SUV that reached 150,000 sales fastest.

The BJ30 Traveller accumulated 150,000 units of sales in less than two years, such a growth speed is not common even in the entire box-style track. But if understanding these merely as an overtake, it undoubtedly underestimates its significance.

Just as BJ40 firmly stays first in the hardcore off-road market, and BJ40 EREV also dominates the EREV box-style market similarly, on a track where competition continues to heat up, true overtaking has never been about chasing opponents, but redefining the endpoint of competition.

BJ40 precisely cracked the 'scenario fragmentation' pain point long existing in the hardcore off-road market, while BJ30 Traveller redefines, not the ceiling of a single parameter, but what kind of user a 100,000-level light off-road SUV should be for, what kind of problems to solve, and what kind of value to create. Along with this, it also redefines the relationship between off-roading and family—they have never been an either-or choice, but a lifestyle that can achieve each other and empower each other.

Therefore, the peak of the BJ30 Traveller is an even clearer signal that under the iteration of competition logic, the light off-road box-style market has entered a new competition cycle.

A New Interpretation of Energy Conservation in Light Off-roading

In the light off-road track of the past few years, it seems to adhere to an iron rule: the stronger the off-road parameters, the higher the product value.

But under the iteration of consumer groups, the track logic has welcomed a fundamental shift. For the vast majority of users, off-roading is just going wild occasionally, not climbing mountains every week. The value standard deciding light off-road is not simply how high the limit of off-road capability is, but whether it can achieve balance among various scenarios like off-roading, urban commuting, and family travel.

On June 12, at the BAIC Zhuzhou Super Factory, the BJ30 Traveller used an all-network public teardown to hand in a set of brand new problem-solving ideas.

Under the live streaming lens, the key component status of this car was laid bare before the audience one by one: engine turbo carbon deposits are extremely few, transmission casing has no oil leakage, internal gears have no wear pits, battery pack has no bulging, liquid leakage, or degradation, sub-frame and suspension arms have no rust or oil seepage.

What the teardown truly validates is not just the mechanical status after 150,000 kilometers, but the balance of a HEV light off-road model in long-term, multi-scenario usage.

Currently, the light off-road market has multiple technical routes. Pure electric power is quiet, smooth, and responds directly, but energy replenishment highly relies on charging facilities; for plug-in hybrid vehicles, after the battery runs out, fuel consumption performance and driving texture will both show obvious slumps.

In comparison, HEV is actually a more balanced choice. No charging piles needed, no range anxiety, fuel up and go; at low speed the motor startup is light and quick with direct response, during cruising the engine runs efficiently, balancing fuel economy.

This balance, in essence, is a response to users' real life scenarios. Not performing outstanding only in one scenario, but able to switch freely between daily life and distance—no awkwardness on workdays, no nervousness on holidays.

Of course, we must also avoid a 'concept trap'.

The 'Light' in 'Light Off-roading', many mistakenly think means reducing off-road performance. In fact, the 'Light' here lowers the experience threshold, not product capability. Although consumers may not challenge extreme road conditions every day, they still hope the vehicle has reliable passability in complex scenarios like muddy ground, gravel roads, wet slippery tracks.

Just as BJ30 chose 'Triple Power', instead of the more common 'Double Power' on the market, it also lies in the understanding of off-road capability.

Double power hybrid systems represented by Toyota THS, Honda i-MMD are already mature enough in urban commuting scenarios, but for a light off-road positioned SUV, the double power architecture with only front drive motors, when facing low adhesion road conditions like cross-axles, mud, gravel roads, still has certain limitations in power response and four-wheel drive distribution.

The Triple Power Four-Wheel Drive Six-Mode HEV Hybrid System equipped on BJ30 Traveller, the whole system consists of a hybrid dedicated engine with thermal efficiency reaching 41%, front drive motor and rear axle drive motor. The three power sources each have their own duties: engine responsible for high-speed cruising and continuous output, front motor bears daily driving like startup, acceleration, rear motor is when vehicle needs recovery, climbing, or driving on unpaved roads, provides stronger low-speed torque and rear-wheel drive power.

Matching the only 'Three Major Components for Travelling Off-roading' in the same class: Electric 4WD, Energy Center Lock, ATS All-Terrain Control System, equivalent to equipping the vehicle with a 'Smart Brain', can automatically identify slipping wheels and transfer power instantly to wheels with adhesion, achieving easy recovery, making the journey worry-free.

Off-roading is capability, Life is the Purpose

Regardless of which route, the power form is never the goal, but the means.

In the auto circle of these few years, it always gives people a feeling of 'over-hyped', more and more technologies, configurations and concepts are stacked endlessly, but may not truly solve users' actual needs. But humans are the measure of all things, truly top-tier technology never obsesses over so-called 'Disruption', but without needing users to bow down to accommodate, whether power form, space configuration, like electric power, they are quietly and deeply supporting, proactively holding up our lives.

Especially for family users, an excellent light off-road, besides answering which technical route is more balanced, also needs to answer three more realistic questions: whether it saves more when driving, whether it's more comfortable when sitting, whether it carries more.

Solving these is the most powerful annotation of 'Disruption'.

Previously, BJ30 Traveller conducted real-world fuel consumption tests in multiple countries overseas, participated by auto bloggers from five countries: South Africa, Indonesia, UAE, Poland, Mexico. Test scenarios included urban congestion, highway cruising, unpaved roads, long-distance self-driving and complex weather, far more close to light off-road users' daily life than standard conditions. Finally, BJ30 Traveller's measured 100km fuel consumption in every country was all below 5L.

Converting this measured data into usage costs, calculated based on driving 15,000 kilometers a year, BJ30 Traveller compared to same-level fuel SUV, can save about 4,000 yuan in fuel costs annually—even compared with many A0-class small cars, its usage cost is still more advantageous.

If low usage cost lowers the ownership threshold, then space determines whether a car can truly integrate into family life.

Family users' demand for space, is not 'big enough', but 'flexible enough'. This also redefines what truly valuable space means: not just dimensional advantages, more in letting families, when facing various 'planned' and 'unplanned', have stronger calm response ability.

The BJ30 Traveller's thinking style is very direct: rather than making space a book advantage, better to turn it into an experience advantage. 2820mm wheelbase, 3-row 7-seat layout and 66% usable space ratio, ensures that every family member can have reasonable seating space when fully loaded; 978mm rear legroom combined with more spacious third row, as much as eliminate the compromise feeling of traditional 7-seat SUV 'Third row is only for emergency'.

Scenarios most commonly encountered by family cars, often are sudden large item moving, temporarily increased travel numbers, or spontaneous short-term camping.

After BJ30 Traveller second row seats folded down, can form 1496L flat loading space. Whether large furniture, appliances during moving, or camping gear, skiing equipment, can easily accommodate; return trip parents stuffed local specialties, Sam's Club etc. warehouse store purchased large items also no need to worry about loading space. Whole car 38 storage spaces, let water cups, umbrellas, documents, computers etc. daily items each have their place.

The recently launched BJ30 Traveller Highlight Edition, is another extension of product value boundaries.

The Highlight Edition adds exclusive paint, fashion modification kit, Star ring hubcaps and orange interior, further emphasizing youthfulness and personalized expression; seat heating and ventilation, steering wheel heating, rain sensing auto window close, 64-color ambient lights, HiFi audio etc. comfort config additions, further improved daily usage quality feeling.

And when a car truly integrates into life scenarios, in every high-frequency usage moment making people feel 'chose right', recognition will naturally precipitate into word of mouth, word of mouth further converts into recommendation. Looking further out, it changes not only a product's market value, but also upgrading consumers' value cognition on light off-roading, a new life travel mode.

The Endgame of Products is Always User Value

Everyone says in this impetuous era, mindshare is the last battle. What is mindshare? Traffic recedes, noise dissipates, the precipitated value is probably mindshare.

Currently, total traffic peaks, per capita attention continues to be scarce, user perception of marketing information also becomes increasingly fatigued. Truly able to cross cycles, continuously growing brands, often are not brands most good at chasing traffic, but those able to continuously occupy user mindshare.

In the final analysis, it is standing with users.

Many people think a car's word of mouth starts after listing. But for BJ30 Traveller, its word of mouth, actually started brewing before the product was born.

Several years ago, box-style started becoming market hot spot, at that time each car enterprise almost put attention on larger sizes, stronger 4WD, higher passability on, industry competition constantly upgrading to 'Harder'.

However, in auto forums, social platform comment sections, users discussed another matter.

'If only box-style cars could save fuel like hybrid cars.' 'Why can't there be a box-style that doesn't need charging, has 4WD, and low fuel consumption?'

These voices seem scattered, but reflect a newly forming new demand: what consumers want is not a more extreme off-road vehicle, but a light off-road SUV that can truly integrate into daily life.

BJ30 Traveller choosing the HEV route, launching domestic first HEV hybrid box-style, is precisely a response to this demand—in other words, it is not defining demand, but discovering demand.

Beijing Off-road did not treat product launch as the end point, but regarded it as the beginning of continuous iteration.

There is user feedback, hope to further improve battery durability during long-term vehicle use. Less than a product cycle, this suggestion was reflected on BJ30 Traveller Highlight Edition—new car upgraded mounting long-life dedicated AGM battery, cycle life reaches 3 times of ordinary battery.

Such changes seem like just a component upgrade, behind which reflects the change of product development ideas: not enterprise defining what users need, but letting users participate in product growth.

This continuous 'listen to advice' ability, also gradually precipitated into BJ30 Traveller's word of mouth asset. According to data released by China Automobile Dealers Association, BJ30 Traveller with 69.5% retention rate ranks first among 100,000-150,000 yuan independent compact SUV retention rate.

BJ30 Traveller is also continuously extending user experience. At the purchasing link, Beijing Off-road launched '30,000 Super Trade-in Policy', trade-in users and new purchase users can both enjoy. BJ30 Traveller whole series super trade-in price as low as starting at 69,900 yuan, pulling hardcore box-style SUV entry threshold to 70,000-level price range.

Looking back, BJ30 Traveller's growth trajectory, actually formed a clear development logic: insight real demand, quickly respond demand, continuously iterate product, then through user word of mouth complete value precipitation. Sales, retention rate and user recognition, seem to be three independent results, essentially are answers after the same set of product logic constantly verified by market.

This path, might become the whole industry's reference template, therefore worth deconstructing, continue to focus.

After all, number one will eventually constantly replace, but truly able to change industry, has always been that set of new value standards behind the list. And this, might be BJ30 Traveller ascending 100,000-level light off-road box-style market, most weighty era significance.

無數商業史都證明，越係大家認同格局牢不可破嗰陣，真正嘅破局者越會喺縫隙度生咗出嚟。

一個成熟嘅市場真正發生質變，往往唔係因為多咗一款新產品，而係因為第一名換咗名，特斯拉係汽車、蘋果係智能手機、大疆係無人機，皆係如此。

喺方盒仔產品層出不窮、輕越野賽道愈趨擁擠嘅背景下，咁樣具標誌性意義嘅時刻也陸續嚟到。

2026 年 6 月，BJ30 旅行家單月銷量達到 8609 輛，喺同口徑統計下登頂十萬級輕越野方盒仔市場銷量榜；同月，第 15 萬輛整車正式下線，成為中國輕越野 SUV 最快速達成 15 萬銷量嘅車型。

BJ30 旅行家唔到兩年完成 15 萬輛銷量積累，咁樣嘅成長速度放喺整個方盒仔賽道都並唔多見。但如果將呢啲只理解為一次反超，無疑低估咗佢嘅意義。

就似 BJ40 穩居硬派越野市場第一、BJ40 增程同樣霸榜增程方盒仔市場一樣，喺一條競爭持續升溫嘅賽道上，真正嘅超車，從來唔係追趕對手，而係重新定義競爭嘅終點。

BJ40 精準破解嘅係硬派越野市場長期存在嘅“場景割裂”痛點，而 BJ30 旅行家重新定義嘅，唔係某一個參數嘅天花板，而係一台十萬級輕越野 SUV 究竟應該點樣為咗咩樣嘅用戶、解決咩樣嘅問題、創造咩樣嘅價值，跟住，亦重新定義咗越野同家庭嘅關係——佢哋從來唔係非此即彼嘅選擇，而係可以相互成就、彼此賦能嘅生活方式。

正因為如此，BJ30 旅行家嘅登頂，更加係一個清晰嘅訊號，喺競爭邏輯更迭之下，輕越野方盒仔市場已進入新嘅競爭週期。

輕越野嘅能量守恆新解

過去幾年嘅輕越野賽道，似乎固守一條鐵律：越野參數越強，產品價值越高。

但消費人群迭代之下，賽道邏輯迎來根本性轉變。對於絕大多數用戶嚟講，越野只係偶爾撒野，而唔係每週都要翻山越嶺，決定輕越野嘅價值標準唔單純係越野能力嘅極限有幾高，而係能否喺越野、城市通勤、家庭出行等多種場景之間實現兼顧。

6 月 12 日，北汽株洲超級工廠，BJ30 旅行家用一次全网公開拆解，交出嚟一套全新解題思路。

喺直播鏡頭度，呢台車嘅關鍵部件狀態一一袒露喺觀眾面前：發動機渦輪積碳極少，變速箱外殼無漏油，內部齒輪無磨損坑窪，電池包無鼓包、漏液、衰減，副車架、懸掛擺臂無鏽蝕、滲油。

拆解真正驗證嘅，唔只係 15 萬公里後嘅機械狀態，更加係一台 HEV 輕越野車型喺長期、多場景使用中嘅平衡性。

目前輕越野市場存在多種技術路線。純電動力安靜平順、響應直接，但補能高度依賴充電設施；插混車型電池電量耗盡後，油耗表現同駕駛質感均會出現明顯滑坡。

相比之下，HEV 其實係更平衡嘅選擇。無須充電樁、冇里程焦慮，加油即走；低速時電機起步輕快、響應直接，巡航時發動機高效運轉，兼顧燃油經濟性。

呢種平衡，本質上，就係對用戶真實生活場景嘅回應。唔係只喺某一個場景表現突出，而係能夠喺日常同遠方之間自由切換——工作日唔違和，假期唔怯場。

當然，我哋都要規避一個“概念陷阱”。

“輕越野”嘅“輕”，唔少人誤以為意味要降低越野性能。事實上，呢度嘅“輕”，降低嘅係體驗門檻，而唔係產品能力。消費者雖然未必每天挑戰極限路況，但依然希望車輛喺泥地、碎石路、濕滑坡道等複雜場景下擁有可靠嘅通過能力。

就似 BJ30 選擇“三擎”，而唔係而家市場上更常見嘅“雙擎”亦在於對越野能力嘅理解。

豐田 THS、本田 i-MMD 為代表嘅雙擎混動系統，喺城市通勤場景中已經足夠成熟，但對於一台定位輕越野嘅 SUV 而言，僅有前驅電機嘅雙擎架構，喺面對交叉軸、泥地、碎石路等低附着力路況時，動力響應同四輪驅動力分配仍存在一定局限。

BJ30 旅行家搭載嘅三擎四驅六模 HEV 混動系統，整套系統由一台熱效率達到 41% 嘅混動專用發動機、前驅動電機同後橋驅動電機構成。三個動力源各司其職：發動機負責高速巡航同持續輸出，前電機承擔起步、加速等日常驅動，後電機就喺車輛需要脫困、爬坡或通過非鋪裝路面時，提供更強嘅低速扭矩同後輪驅動力。

配合同級唯一嘅“旅行越野三大件”：電四驅、能量中鎖、ATS 全地形控制系統，相當於為車輛裝咗“智慧大腦”，能自動識別打滑車輪並將動力瞬間轉移至有附着力嘅車輪，實現輕鬆脫困，令旅途途中再無後顧之憂。

越野係能力，生活先至係目的

無論走邊種路線，動力形式從來唔係目的，而係手段。

呢幾年嘅汽車圈，總令人有種“自嗨過頭”嘅感覺，越來越多嘅技術、配置同概念不斷堆疊，卻未必真正解決用戶嘅實際需求。但人係萬物嘅尺度，真正頂級嘅技術從不著緊所謂嘅“顛覆”，而係無須用戶低頭遷就，無論係動力形式、空間配置，都似電力一樣靜水深流，主動托起我哋嘅生活。

尤其對於家庭用戶嚟講，一輛優秀嘅輕越野，除咗回答邊種技術路線更均衡外，仲要回答三個更現實嘅問題：開住係咪更省、坐住係咪更舒適、裝係咪更多。

解決咗呢啲，先至係對“顛覆”最有力度嘅註解。

此前，BJ30 旅行家曾喺海外多國進行實地油耗測試，由南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主參與。測試場景包括城市擁堵、高速巡航、非鋪裝路面、長途自駕同複雜天氣，遠比標準工況更接近輕越野用戶嘅日常。最終，BJ30 旅行家喺每個國家嘅實測百公里油耗均低於 5L。

將呢份實測數據換算為使用成本，以一年行 15000 公里計算，BJ30 旅行家相比同級燃油 SUV，每年可節省約 4000 元油費——就算同好多 A0 級小轎車相比，佢嘅使用成本依然更具優勢。

如果話低使用成本降低咗擁有門檻，咁空間就決定咗一部車能否真正融入家庭生活。

家庭用戶對空間嘅需求，唔係“夠大”，而係夠“夠靈活”。呢樣亦重新定義咗咩叫真正有價值嘅空間：唔只係尺寸上嘅優勢，更喺令家庭面對各種“計劃內”同“計劃外”時，都擁有更強嘅從容應對能力。

BJ30 旅行家嘅思考方式好直接：與其將空間做成賬面優勢，不如將佢變成體驗優勢。2820 毫米軸距、三排七座佈局以及 66% 得房率，確保咗滿載狀態下每一位家庭成員都能擁有合理嘅乘坐空間；978 毫米後排腿部空間配合更為寬裕嘅第三排，盡量消除傳統七座 SUV“第三排只能應急”嘅妥協感。

家庭用車最常遇到嘅場景，往往係突發嘅大件搬運、臨時增加嘅出行人數，或者講走就走嘅短途露營。

BJ30 旅行家第二排座椅放倒後，可形成 1496L 純平裝載空間。無論係搬家時嘅大件家具、電器，定係露營裝備、滑雪器材，都能輕鬆容納；返程時父母塞嘅土特產，山姆等倉儲超市採購嘅大件商品都無須為裝載空間發愁。全車 38 處儲物空間，就令水杯、雨傘、文件、電腦等日常物品各有其位。

近期推出嘅 BJ30 旅行家高光版，就係對產品價值邊界嘅又一次延展。

高光版新增專屬車漆、潮改套件、星環輪轂以及橙色內飾，更加強調年輕化同個性化表達；座椅加熱同通風、方向盤加熱、雨量感應自動關窗、64 色氛圍燈、HiFi 音響等舒適配置嘅加入，進一步提升咗日常用車嘅品質感。

而當一部車真正融入生活場景，喺每一個高頻使用嘅瞬間都令人覺得“選啱咗”，認可便會自然沉澱為口碑，口碑又進一步轉化咗為推薦。再往遠處睇，佢改變嘅唔僅係一款產品嘅市場價值，更喺升級消費者對於輕越野嘅價值認知、一種新嘅生活出行方式。

產品嘅終局，永遠都係用戶價值

大家都話喺浮躁嘅時代，心智係最後一戰。咩係心智？流量退去、喧囂散盡，沉澱落嚟嘅價值大概就係心智。

而家，總流量見頂，人均注意力持續稀缺，用戶對營銷資訊嘅感知亦愈發疲勞。真正能夠穿越週期、持續增長嘅品牌，往往唔係最擅長追逐流量嘅品牌，就係能持續佔據用戶心智嘅品牌。

歸根結底，就係同用戶站在一起。

好多人認為，一款車嘅口碑始於上市之後。但對於 BJ30 旅行家嚟講，佢嘅口碑，其實從產品誕生前就已經開始醞釀。

幾年前，方盒仔開始成為市場熱點，嗰時各家車企幾乎都將注意力放喺更大嘅尺寸、更強嘅四驅、更高嘅通過性上，行業競爭不斷向“更硬核”升級。

然而，喺汽車論壇、社交平台嘅評論區，用戶討論嘅卻係另一件事。

“如果方盒仔都能似混動車咁省油就好了。”“點解唔可以有台唔使充電，又有四驅、油耗仲低嘅方盒仔？”

呢啲聲音看似零散，卻反映咗一個正形成嘅新需求：消費者想要嘅，唔係一部更極致嘅越野車，而係一部能夠真正融入日常生活嘅輕越野 SUV。

BJ30 旅行家選擇 HEV 路線，推出國內首款 HEV 混動方盒仔，正係對呢個需求嘅回應——換句話講，佢唔係定義需求，而係發現需求。

北京越野並冇將產品上市當做終點，而係將佢視為持續迭代嘅開始。

有用戶反饋，希望進一步提升車輛長期使用過程中嘅蓄電池耐久性。唔到一個產品週期，呢個建議便體現喺 BJ30 旅行家高光版上——新車升級搭載長壽命專用 AGM 電瓶，循環壽命達到普通電瓶嘅 3 倍。

呢種變化看似只係一次零部件升級，背後折射嘅卻係產品開發思路嘅改變：唔係企業定義用戶需要咩，而係讓用戶參與產品嘅成長。

呢種持續“聽勸”嘅能力，亦逐漸沉淀成 BJ30 旅行家嘅口碑資產。根據中國汽車流通協會發布嘅數據，BJ30 旅行家以 69.5% 嘅保值率位居 10 萬—15 萬自主緊湊型 SUV 保值率榜首。

BJ30 旅行家亦喺不斷將用戶嘅體驗延伸。喺購車環節，北京越野推出“3 萬超級置換政策”，置換用戶同新購用戶都可以享受。BJ30 旅行家全系超級置換價低至 6.99 萬起，將硬派方盒仔 SUV 嘅入手門檻拉到 7 萬級價格區間。

回頭來看，BJ30 旅行家嘅成長軌跡，其實形成咗一條清晰嘅發展邏輯：洞察真實需求、快速響應需求、持續迭代產品，再透過用戶口碑完成價值沉澱。銷量、保值率同用戶認可，看似係三個獨立嘅結果，本質上卻係同一套產品邏輯不斷被市場驗證後嘅答案。

呢條路徑，或許會成為整個行業嘅參考模板，因此值得拆解，持續關注。

畢竟第一名終究會不斷更替，但真正能夠改變行業嘅，從來都係榜單背後嗰套全新嘅價值標準。而呢樣，或許就係 BJ30 旅行家登頂十萬級輕越野方盒仔市場，最具分量嘅時代意義。

6 月 12 日，“十五萬熱愛，高光而來”BJ30 旅行家十五萬台下線暨高光版上市發布會在北汽株洲超級工廠舉行。為進一步推進越野平權，讓更多家庭享受輕越野生活，BJ30 旅行家全系推出 3 萬元置換政策，超級置換價 6.99 萬元起。年度全新版型 BJ30 旅行家高光版上市，定位輕越野 SUV，顏值、性能、體驗全面躍升，超級置換價 8.29 萬元起。在央視鏡頭下，北京越野還直播拆解了一台行駛 15 萬公里的 BJ30 旅行家，全網見證車輛的可靠品質。

      作為中國輕越野 SUV 最快達成 15 萬台的車型，BJ30 旅行家依托北京越野六十餘年專業沉澱，以超野、超大、超省的硬核實力，讓世界看見中國。

      “超野”是出發的底氣。北京越野打造了行業領先的“三擎四驅六模 HEV 混動架構”，並率先應用於 BJ30 旅行家，成為中國方盒子 SUV 品類首款 HEV 混動車型。三擎動力是一台 41% 熱效率混動專用發動機、前驅動電機和後驅動電機，分別擅長長距離節能、實時補能與瞬時爆發；智能四驅響應速度達 30 毫秒，0.5 秒即可爆發峰值扭矩。六大模式可自動選擇最適工作模式，動力始終處於最佳狀態。配合能量中鎖、四輪電子限滑及智電 ATS 全地形控制系統，輕鬆應對泥地、沙地等場景。

      “超大”是出行的從容。BJ30 旅行家三排七座佈局，擁有 2820 毫米超長軸距、66% 的超高得房率，以及 1496 升超大後備箱，后排純平放倒秒變 1.92 米大床。B 級方盒子超寬第三排空間，讓 1.8 米成年人乘坐依然寬敞。全車 38 處儲物空間，隨身物品都有專屬位置。全家出行自由，每個人都不遷就。

      “超省”是長久的陪伴。BJ30 旅行家實現了省錢、省時、省心。近期，來自南非、印尼、阿聯酋、波蘭、墨西哥的五國汽車博主，實測國產 SUV 的油耗，BJ30 旅行家在每個國家都跑出百公里不超 5 升的成績，一箱油續航超 1000 多公里。無需找充電樁，加油即走，每年節省數十小時補能時間。同時，首任車主享整車終身質保，無高壓電池包安全隱患，保養簡便且配件充足，讓每一次出發都無後顧之憂。     高光性能，動力與油耗兼得。BJ30 旅行家高光版換裝高性能、長壽命的專用 AGM 電瓶，循環壽命達普通電瓶的 3 倍；搭載保時捷同款渦輪增壓技術，整車充電效率達 99%；後電機功率從 55 千瓦提升至 70 千瓦，匝道匯入、路口起步、緊急避讓，都能獲得及時響應，給你堅守路權的底氣。

     高光體驗，打造移動的舒適會客廳。相比普通 SUV，BJ30 旅行家車身更高，視野更開闊，還有座椅加熱、通風、方向盤加熱等功能，貼心舒適。系統可感應雨滴，自動關窗。64 色氛圍燈能隨音樂節奏律動，給你獨享舒緩情緒的空間。

     BJ30 旅行家高光版讓你越野生活與城市通勤兼得，用一台車的從容，裝下生活的兩面，把每一個平凡的日常，都過高光時刻。     為回饋十五萬車主的相伴與熱愛，北京越野推出“3 萬超級置換政策”，置換用戶和新購用戶都可以享受。在 3 萬元超級置換政策之上，北京越野還帶來五重尊享禮遇，限時下訂即可享受：第一重，質保禮：贈送價值 6000 元整車終身質保（限首任非營運車主）；

第二重，金融禮：0 首付等多種金融產品可選；

第三重，呼朋禮：老客戶轉介紹成交，獎勵至高 800 元京東卡；

第四重，升級禮：全系終身 OTA 免費升級；

第五重，流量禮：基礎流量終身免費，娛樂流量 2 年免費且不限量。

6月12日，湖南株洲北汽超級工廠內，北京越野旗下BJ30 旅行者迎來第 15 萬台正式下線，同時全新版型“高光版”宣布上市。更令人關注嘅係，央視財經鏡頭全程直播咗一台行駛咗 15 萬公里嘅 BJ30 旅行者被當場拆解，引擎、變速箱、底盤等核心部件一一呈現在觀眾眼前——積碳稀少、不漏油、無鏽蝕，車況之好讓好多網友直呼“這車太耐用啦”。

伴隨這場“硬核拆車秀”，北京越野同步推出重磅購車政策：BJ30 旅行者全系享受 3 萬元超級置換津貼，超級置換價僅 6.99 萬元起，而剛剛亮相嘅 BJ30 旅行者高光版，超級置換價也只需8.29 萬元起。同時，廠家仲加碼咗五重尊享禮遇，涵蓋終身保養保用、0 首付金融、舊車主轉介紹獎勵等，誠意十足。

十五萬台下線，輕越野 SUV 迎來“高光時刻”

BJ30 旅行者自上市以來，憑藉“超野、超大、超省”三大硬核標籤，迅速成為中國輕越野 SUV 品類中最快達成 15 萬台銷量嘅車型。

作為一款主打“輕越野”嘅方盒子 SUV，BJ30 旅行者依托北京越野六十餘年嘅專業積累，率先搭載咗行業領先嘅三引擎四驅六模式 HEV 混合動力架構，成為中國方盒子 SUV 首款 HEV 混合動力車型。其中，41% 熱效率混合動力專用引擎配合前後雙馬達，智能四驅響應僅 30 毫秒，0.5 秒即可爆發峰值扭距；泥地、沙地等複雜路況下，系統自動匹配最優工作模式，動力輸出始終在線。

空間方面，BJ30 旅行者採納三排七座佈局，軸距長達 2820 毫米，實用率高達 66%。後排座椅純平放倒後，瞬間變成一張 1.92 米嘅大牀，行李箱容積最大可達 1496 公升。全車 38 處儲物空間，1.8 米嘅成人坐進第三排亦唔擠迫，真正做到咗“全家出行，誰都唔妥協”。

油耗表現同樣出色。來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五個國家汽車博主實測顯示，BJ30 旅行者喺各國路況下每百公里油耗均未超過 5 公升，一箱油輕鬆續航 1000 公里以上。而且無需充電，加油即走，每年可節省數十小時補能時間。首任車主仲享有整車終身保養保用，沒有高壓電池包嘅安全隱患，保養簡單、配件充足，省心又慳錢。

高光版三大升級：靚度、性能、體驗全面提升

喺 15 萬台下線嘅重要時刻，北京越野順勢推出咗 BJ30 旅行者高光版。呢款新車喺原有“超野、超大、超省”基礎上，針對外觀、性能同體驗進行咗三項明顯提升。

靚度高光：經典方盒子造型搭配五闕星環貫穿燈組，氣勢十足。專屬電感潮改套件、星環輪轂、前後同色運動保險槓，再加上全新嘅橙色內飾同金屬紋理飾板，讓整車既有越野嘅硬朗，又不失精緻感。無論你係剛踏入社會嘅年輕人，定係拖家帶口嘅中年用戶，都能喺呢部車上找到自己嘅熱愛。

性能高光：高光版換裝咗高性能、長壽命嘅專用 AGM 蓄電池，循環壽命達到普通蓄電池嘅 3 倍；同時搭載保時捷同款渦輪增壓技術，整車充電效率高達 99%。後馬達功率從 55 千瓦提升至 70 千瓦，無論係匝道匯入、路口起步定係緊急避讓，動力反應都更加及時，畀你穩穩嘅“路權底氣”。

體驗高光：相比普通 SUV，BJ30 旅行者車身更高，視野更闊。座椅加熱、通風、方向盤加熱等功能一應俱全，雨天系統仲能感應雨滴自動關窗。64 色氛圍燈隨音樂節奏律動，車廂瞬間變身移動嘅舒適會客廳。越野生活同城市通勤，一部車就能從容裝下。

央視直播拆解 15 萬公里老車：積碳少、不漏油、底盤如新

發布會最震撼嘅環節，莫過於北京越野攜手央視財經，對一台真實行駛咗 15 萬公里嘅 BJ30 旅行者進行現場拆解。15 萬公里相當於普通家庭近十年嘅使用里程，當拆開嗰一刻：

引擎渦輪內部乾淨，積碳極少，動力輸出依然充沛；變速箱外殼完好無損，沒有絲毫漏油，內部齒輪亦無磨損坑窪；電池包沒有鼓包、漏液、內部衰減現象，長期使用無需擔心老化故障；副車架、懸掛擺臂無鏽蝕、無滲油，整個底盤平整度同規整度與新車嘅差距極細，被動安全防護始終在線。

呢場直播用最直接嘅方式證明：BJ30 旅行者用料紮實、工藝可靠、耐久出眾，帶畀用戶更低嘅維修成本、更長嘅換車週期，以及每一次出行嘅安心感。

五重禮遇疊加世界杯猜測，最高可再享 5 萬津貼

為回饋用戶，北京越野喺 3 萬元超級置換政策之上，仲推出咗五重尊享禮遇：保養保用禮（價值 6000 元整車終身保養保用）、金融禮（0 首付等多種方案）、呼朋禮（舊客戶轉介紹最高可得 800 元京東卡）、升級禮（全系終身 OTA 免費升級）、流量禮（基礎流量終身免費，娛樂流量 2 年不限）。

此外，適逢世界杯開幕，BJ30 旅行者高光版仲限時開啟“燃情世界杯，高光贏大獎”活動：喺全國任何授權門市購車即可獲得猜測資格，精準命中世界杯冠軍同決賽比數，再享 5 萬元購車津貼。

On June 12, the BJ30 Traveler 150,000 units off-line ceremony and Highlight Edition new car launch event was successfully held at the BAIC Zhuzhou Super Factory. To promote the popularization of light off-road life nationwide and achieve off-road equality, the official launch offers a 30,000 yuan high-value trade-in benefit. The starting price for trading in the entire series is only 69,900 yuan. The annual new BJ30 Traveler Highlight Edition debuted simultaneously, with comprehensive upgrades in appearance, performance, and driving experience. The trade-in price starts at 82,900 yuan. At the event site, Beijing Off-road jointly launched a live vehicle teardown with CCTV. A BJ30 Traveler with 150,000 kilometers driven was torn down on-site, intuitively showcasing the model's solid quality.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated on-site that the BJ30 Traveler has created a new domestic light off-road SUV record, becoming the model in this sub-market to break the 150,000 unit sales volume fastest. The achievement of 150,000 units is the result of mutual recognition from the market, industry, and global consumers. It is not only a breakthrough in brand development speed but also a quality reputation forged by 150,000 users' choices. This car not only represents the mature strength of China's hybrid technology but is also a powerful card for China's automobile intelligent manufacturing going global.

Relying on BAIC Off-road's 60-plus years of technical accumulation in the off-road field, the BJ30 Traveler has won the favor of 150,000 global owners with its three core advantages of strong passability, large space, and low energy consumption, becoming a benchmark product in domestic light off-road SUVs.

In terms of off-road performance, the vehicle is equipped with the industry's first three-engine four-wheel drive six-mode HEV hybrid architecture, and is also the domestic's first square box SUV equipped with a hybrid system. This architecture consists of a hybrid dedicated engine with a thermal efficiency of 41% and front and rear dual drive motors, each playing their part while balancing long-distance range, instant recharging, and instantaneous explosive power. The intelligent four-wheel drive system responds in only 30 milliseconds, releasing peak torque within 0.5 seconds; coupled with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, six driving modes can be intelligently switched, making it easy to handle complex road conditions such as mud and sand, giving full confidence for off-road travel.

In terms of space performance, the whole vehicle is positioned with a three-row seven-seat layout. The 2820mm long wheelbase brings a 66% high space utilization rate. The trunk maximum volume can reach 1496 liters. After the rear seats are folded flat, a 1.92-meter flat space can be formed. Even for passengers with a height of 1.8 meters, sitting in the third row has no cramped feeling. There are a total of 38 storage points in the whole car, and daily sundry storage is organized in an orderly manner. The spacious interior space easily meets various needs for the whole family to travel long distances and for multiple people to travel.

Regarding usage costs, this hybrid model has achieved fuel saving, time saving, and worry-free. Previously, five overseas car bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly conducted practical tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5L, and the full tank range easily exceeded 1,000 kilometers. The vehicle does not need to rely on charging piles, just refuel and set off, greatly saving charging time. At the same time, the first non-operating owners can enjoy the lifetime warranty of the whole vehicle. The high-voltage battery pack is safe and stable, maintenance is convenient, parts supply is sufficient, greatly reducing long-term car use concerns. It can commute in the city, can go off-road outdoors. All-around attributes make it stand out among similar models.

The BJ30 Traveler Highlight Edition launched simultaneously this time has been comprehensively upgraded on the basis of the original product strength, achieving advances in three dimensions of appearance, performance, and experience.

The appearance continues the classic square box shape. The tough body lines are matched with the new five-star ring through light group, full of recognition. Exclusive electric sense trendy modification kit, star ring style wheels and same-color sports bumper, full of trendy atmosphere. Orange interior color is added inside the car, supplemented with metal texture trim plates, quality fully upgraded, catering to the aesthetic needs of users of different age groups.

Power and hardware are reinforced again. The new car replaces the long-life high-performance AGM battery, and the cycle service life reaches 3 times that of ordinary batteries. It is equipped with the same level mainstream turbocharging technology, and the whole vehicle charging efficiency is as high as 99%. The rear drive motor power is increased from 55kW to 70kW. The power response is more rapid at start acceleration, lane changing and overtaking, and emergency avoidance, and driving safety is further improved.

The driving experience also welcomes comprehensive optimization. The body height brings a broad driving vision. Seat heating, ventilation, steering wheel heating and other comfort configurations are all available. The vehicle is equipped with automatic induction wipers. In rainy days, the car windows can be automatically closed. The 64-color ambient light supports music linkage rhythm, creating an immersive driving atmosphere, turning the carriage into a mobile leisure space.

In order to reward the support of car owners, except for the 30,000 yuan whole series trade-in policy, the brand additionally launched five exclusive gifts. Ordering cars within the time limit can enjoy: First non-operating owner gifts whole vehicle lifetime warranty; Provide diversified financial plans such as 0 down payment; Old customers recommend new customers to complete transactions, the highest can get 800 yuan JD.com Card; The whole vehicle enjoys lifetime free OTA upgrades; Basic traffic is free for life, entertainment traffic enjoys unlimited use for two years.

Coinciding with the World Cup event node, the brand simultaneously launched a prediction activity. Buying cars at any authorized store in the country can participate. Successfully guessing the match champion and final score, you can enjoy a 50,000 yuan car purchase subsidy again at the highest.

To intuitively verify vehicle durability, the launch site jointly with CCTV Finance conducted a 150,000 km actual vehicle teardown live broadcast. 150,000 kilometers is roughly equivalent to the driving mileage of an ordinary family in nearly 10 years. The teardown results showed: Engine turbine carbon accumulation is very little, power output is still strong; Transmission housing has no leakage, internal gear wear degree is very low, transmission system status is intact; Battery pack has no bulging, leakage, aging attenuation problems; Chassis sub-frame, suspension parts have no rust, oil seepage phenomenon, overall working conditions are almost the same as new cars. Solid material usage and fine craftsmanship make the vehicle lower failure rate in long-term use, effectively reducing car maintenance and car replacement costs, escorting for every trip.

The live broadcast lens also entered the BAIC Zhuzhou Super Factory, revealing the manufacturing strength behind high quality. The welding workshop adopts full-automatic robot operation, the body glue control accuracy is controlled at the hair level, greatly improving body rigidity and safety coefficient; 5,000-ton class large stamping equipment one-piece body plate, creating neat and smooth body lines; The painting workshop uses full-automatic robots and environmentally friendly water-based paint, harmful substances in the car are greatly reduced, the new car says goodbye to pungent odors, paint surface sun resistance, corrosion resistance ability is also significantly enhanced. The whole process multiple quality control checkpoints, guard the quality bottom line of every vehicle from the production source.

Having cultivated the off-road field for many years, Beijing Off-road continues to enrich the product matrix, covering different user travel needs. In addition to the new BJ30 Traveler Highlight Edition, BJ40 Extended Range Long Range Version also wins market recognition with its strength of urban and off-road dual adaptation. In the future, Beijing Off-road will continue to refine products, accompany thousands of users to gallop on the journey, and go to every wonderful journey together.

June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler officially went off the line, simultaneously launching the Highlight Edition and a 30,000 yuan Super Trade-in Policy. As the model in China's light off-road SUV category to fastest achieve 150,000 unit sales, the growth rate of the BJ30 Traveler is not only a market victory for a single product, but also reflects the industry turning point of the light off-road sector penetrating from niche circles to mass consumption.

In the past two years, the Chinese off-road vehicle market has experienced structural expansion. Industry data shows that in 2025, the overall sales of off-road vehicles in China exceeded 1.3 million units, with a year-on-year increase of over 25%. Among them, light off-road models occupied nearly 70% of the market share, thanks to their affordable pricing and multi-scenario adaptability, becoming the core engine pulling category growth. The popularity of box-shaped designs and the penetration of outdoor lifestyles have turned the slogan "capable of both city and wild" into a real demand for mass purchasing.

Against this backdrop, the rapid volume increase of the BJ30 Traveler has a clear market logic: it precisely positioned the blank space for 100,000 yuan class family users. Previously, the light off-road market showed polarization: hardcore off-road pricing was relatively high and usage costs were expensive, while ordinary city SUVs lacked crossability and styling was similar. The BJ30 Traveler, with "Super Off-road, Super Large, Super Fuel-Efficient" as core tags, combined hybrid 4WD, seven-seat space, and affordable pricing, exactly hitting the composite needs of family users for "daily commute fuel-saving and weekend trips capable of rugged use".

The choice of technical path is the underlying support for this model to break through. Beijing Off-Road first landed its self-developed 3-Motor 4WD 6-Mode HEV hybrid architecture on the BJ30 Traveler, making it the first HEV hybrid model in the Chinese box-shaped SUV category. This architecture consists of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors, coupled with 30-millisecond response intelligent 4WD and six driving modes, balancing power output and fuel economy.

From an industry perspective, the popularization of the HEV route in the light off-road field has its unique market value. Unlike plug-in hybrids relying on charging infrastructure, the characteristics of HEV models to "refuel and go" and "no range anxiety" are more adaptable to Tier 3-4 cities and long-distance crossing scenarios, and also lowered the user's entry threshold. Real-world tests by auto bloggers from five countries such as South Africa and Indonesia showed that the BJ30 Traveler's fuel consumption per 100km did not exceed 5 liters under different road conditions, and the range per tank exceeded 1,000 kilometers. This "no recharging pressure" characteristic is one of the key factors for its rapid opening of the global market.

Space practicality constitutes another competitiveness of the product. With a 2,820mm wheelbase, three-row seven-seat layout, 1,496 liters trunk capacity, and 1.92m large bed space formed by fully folding the rear row flat, the vehicle jumped out of the single attribute of "off-road toy", becoming a multi-functional carrier that balances family travel and camping/living. 38 storage spaces and an extra-wide third-row design throughout the car also reflect detailed considerations for family users.

The most industry-significant move of this launch event was the 150,000 km real vehicle teardown with live coverage by CCTV Finance. In the automotive industry, public teardown of long-distance test vehicles is not uncommon, but tearing down a 150,000 km model in real-world usage status facing the whole network is essentially returning quality judgment power to the market. The teardown results showed that the vehicle engine had less carbon buildup, the transmission had no leakage, the battery pack had no bulging or degradation, and the chassis parts had no rust or oil seepage, with the overall condition close to that of a new car.

Behind this public teardown is the support of the Zhuzhou Super Factory's smart manufacturing system. Hundreds of robots in the welding workshop achieve 100% automation, and sealant dispensing precision is controlled at hairline grade; the stamping workshop's 5,000-ton class equipment forms the body panels at once; the painting workshop adopts fully automatic water-based paint process, reducing harmful volatiles by over 60%. The setting of all-process quality control checkpoints constitutes the manufacturing foundation of product durability. For 100,000 yuan class models, this level of manufacturing precision and quality control standards is raising the quality benchmark line of the entire niche market.

The Highlight Edition models launched alongside the 150,000 unit off-line reflects Beijing Off-Road's depth layout on niche needs. The new models, on the basis of the original products, upgraded in three dimensions of aesthetics, performance, and experience: the exterior added exclusive trendy modification kits and star ring wheels, the interior adopted a new orange color scheme and metal trim plates; at the power level, a long-life AGM battery was installed, and rear motor power was increased from 55 kW to 70 kW; at the configuration level, features such as ventilated and heated seats, heated steering wheel, auto window closing, and rhythmic ambient lighting were added, further covering the preferences of different age groups.

The downward trend of the pricing system continues the "Off-road Democratization" product logic. After the full lineup 30,000 yuan Super Trade-in Policy was implemented, the entry-level model Super Trade-in price started from 69,900 yuan, and the Highlight Edition started from 82,900 yuan, pulling the hybrid light off-road purchase threshold to the mainstream family sedan range. The essence of this pricing strategy is to spread costs through scale effect, allowing more ordinary families to contact light off-road lifestyles, rather than defining it as a niche luxury product.

Standing at the node of 150,000 units, Beijing Off-Road's product matrix thinking is also becoming clearer: BJ30 Traveler focuses on the mass market for volume sales, undertaking the function of popularizing light off-road life; BJ40 Extended-Range Long-Range version targets advanced users, focusing on extreme scenarios and long-range experience. The high-low combination product layout not only covers consumer groups with different budgets, but also continues the brand's 60-year accumulation of off-road technology.

From the industry dimension, the BJ30 Traveler's 150,000 units is a microcosm of the light off-road market entering the second half. When box-shaped designs become the industry standard, and hybrid technology is rapidly popularized, simple appearance copying and price wars are difficult to build long-term competitiveness. The competition in the future track will eventually return to the comprehensive competition of technical maturity, quality durability, and scenario adaptability.

150,000 units is not the end, but the starting point of a new round of competition. With more mainstream brands adding investment to the light off-road track, the market will welcome more sufficient product iteration and technology evolution. The path of "Technology Inclusiveness + Quality Transparency + Mass Pricing" taken by BJ30 Traveler also provides a referable development paradigm for the industry — the popularization of off-road culture has never been realized by raising thresholds, but by allowing every passion to find an accessible carrier.

On June 12, the BJ30 Traveler 150,000 units off the line and High-Light Edition Launch Press Conference, themed "150,000 Loves, High-Light Arriving", was grandly launched at the BAIC Zhuzhou Super Factory. As the model that fastest achieved 150,000 sales in the Chinese light off-road SUV market, the BJ30 Traveler refreshes industry speed again. At the same time, the annual new version -- BJ30 Traveler High-Light Edition officially launched, unlocking new light off-road travel experiences with comprehensively advanced product power. To implement the off-road equality concept, the official released a heavy-weight 30,000 yuan replacement policy for the entire series. The BJ30 Traveler Super Replacement Price starts from 69,900 yuan, the High-Light Edition Super Replacement Price starts from 82,900 yuan, allowing thousands of families to embrace a high-quality travel life that is both city and wild with an affordable threshold.

This press conference was not only a glory ceremony for the BJ30 Traveler 150,000 users' reputation, but also an open witness to the strength of Chinese light off-road SUV manufacturing intelligence. At the event site, Beijing Off-road partnered with CCTV Finance to complete the first online disassembly live stream of the real vehicle with 150,000 km driven. Through transparent, visible solid testing, it fully displayed vehicle durability quality and solid craftsmanship, allowing the market and consumers to intuitively witness the hard strength of Chinese manufacturing intelligence.

150,000 Unit Sales Becomes Legendary, Casting a Benchmark for Chinese Light Off-Road Quality

For 15 years of deep digging in the off-road field, and over 60 years of professional technology accumulation, Beijing Off-road relied on extreme product power and user thinking, allowing the BJ30 Traveler to achieve leapfrog breakthrough, achieving the bright achievement of fastest 150,000 sales in Chinese light off-road SUV. BAIC Group VP and Beijing Off-road Chairman Zhang Guofu stated on site: "The delivery of 150,000 BJ30 Travelers is not only a market speed breakthrough, but also a quality monument built by 150,000 units of user trust. It is both an excellent answer sheet of Chinese HEV technology delivered to the world, and also a firm declaration of Chinese car manufacturing intelligence moving upward."

To quickly gain global 150,000 user recognition, the core stems from the BJ30 Traveler's three hardcore core advantages of "Super Wild, Super Big, Super Saving", redefining the standard for household light off-road SUVs.

At the Super Wild performance level, the BJ30 Traveler is the first HEV hybrid model in China's Box-style SUV category, equipped with the industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV hybrid architecture. The three-engine power system composed of a 41% ultra-high thermal efficiency hybrid dedicated engine and front and rear dual drive motors can precisely adapt to different travel scenarios such as long-distance energy saving, real-time energy replenishment, and instant power burst. With 30-millisecond level intelligent four-wheel drive response and 0.5-second peak torque burst ability, matched with electronic center differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, it can easily conquer complex road conditions such as mud, sand, and steep slopes, balancing urban commute smoothness and outdoor off-road passability.

At the Super Big space level, the new car relies on a 2,820mm ultra-long wheelbase and 66% ultra-high space utilization ratio to create a flexible practical three-row seven-seat layout. With a 1,496-liter super large trunk matching rear seats that can fold pure flat, it can expand to a 1.92-meter super large flat space, turning into a mobile big bed in seconds. The spacious B-class ultra-wide third row can easily accommodate a 1.8-meter adult passenger. The whole car has 38 refined storage locations, fully satisfying diverse needs such as family multiple-person travel, camping travel, and material loading, achieving calm and unhurried all-scene travel.

At the Super Saving experience level, the BJ30 Traveler gains global recognition for its extreme energy saving strength. Car bloggers from five countries -- South Africa, Indonesia, UAE, Poland, and Mexico -- jointly verified actual tests. The vehicle's fuel consumption per 100 km does not exceed 5 liters, and one tank range exceeds 1,000 km. The convenient attribute of not needing to rely on charging piles and driving away after refueling greatly saves energy replenishment time. Matching the first owner whole-vehicle lifetime warranty policy, with no high-voltage battery pack safety hazards, convenient maintenance, and sufficient parts, it brings a long-term travel experience of worry-free, money-saving, and time-saving for users from the three dimensions of time, cost, and safety.

High-Light Edition Comprehensively Advanced, Appearance, Performance, Experience Triple Leap

Relying on 150,000 user reputation accumulation, Beijing Off-road released a heavy-weight annual new version BJ30 Traveler High-Light Edition. On the basis of the original hardcore product, it realizes appearance, performance, and intelligent experience comprehensive upgrades, perfectly adapting to diverse travel needs for all age groups.

High-Light Appearance Reshapes Light Off-Road Aesthetics. The new car continues the classic Box-style hard look, merging exquisite fluid lines. Matching exclusive Five-Gate Star Ring through light group, Star Ring custom wheels, full set of inductive fashion modification kits, and same-color sports bumper, it possesses both aura and fashion identity. Inside, the new exclusive orange interior matches metal texture trim plates. Texture layers are full, taking into account sports vitality and home warmth, adapting to multi-scene style needs such as daily commute, outdoor travel, and business shuttle.

High-Light Performance Realizes Power Comprehensive Strengthening. The High-Light Edition targeted upgrades core hardware, equipped with high-performance AGM dedicated batteries with triple cycle life, and Porsche same-model turbocharging technology. Whole-vehicle charging efficiency is as high as 99%. Rear motor power increases from 55kW to 70kW. In scenarios such as start acceleration, ramp merge, and emergency avoidance, the response is faster and power output is more abundant, bringing a steadier and more agile handling experience, making every travel confident.

High-Light Experience Creates Mobile Comfortable Living Room. The new car brings an open panoramic view thanks to the high body design. At the same time, it is fully equipped with comfort configurations such as seat heating, seat ventilation, and steering wheel heating, adapting to four-season travel. It is equipped with thoughtful configurations such as intelligent raindrop sensing automatic window close and 64-color music rhythm atmosphere lamps. Balancing practicality and atmosphere, it perfectly merges the comfort and leisure of city commute with the freedom and ease of outdoor travel.

CCTV Witness Hardcore Quality, Super Factory Interprets Chinese Manufacturing Intelligence

Real quality fears no strict disassembly inspection. At the press conference site, Beijing Off-road combined with CCTV Finance conducted a whole-process live disassembly of a BJ30 Traveler with 150,000 km driven. 150,000 km mileage is equivalent to nearly 10 years of car use cycle for an ordinary family. The disassembly result fully verifies the model's extreme durability quality: Engine turbo carbon accumulation is extremely low, power output is still full. Gearbox has no oil leak, gears have no wear, power system state is comparable to a new car. Battery pack has no bulging, liquid leak, decay, or quality change issues, long-term use is safe and stable. Chassis subframe, suspension control arms have no rust or oil seepage phenomenon. Overall flatness and neatness are basically the same as a new car. Passive safety protection is always online, fully showing the model's solid material usage and reliable durability strength.

At the same time, the lens went deep into the BAIC Zhuzhou Super Factory, revealing the roots of the BJ30 Traveler's high-quality manufacturing intelligence. The factory welding workshop realizes full-robot automation operation. Glue error does not exceed a hair, building a strong and safe car body skeleton. The 5,000-ton level giant stamping equipment molds car body plates in one time, creating smooth and exquisite car body lines. Fully automatic robot spraying matching eco-friendly water paint greatly reduces harmful volatiles, achieving new car no odor, paint surface sun-resistant and corrosion-resistant. Whole-process strict quality control checkpoints guard the excellent quality of every vehicle from the production source, letting users worry-free about buying cars and peace of mind about using cars.

Heavyweight Benefits Arrive, Multiple Courtesies Pay Tribute to User Love

To repay the trust and support of 150,000 owners and help more consumers unlock light off-road life, Beijing Off-road released a heavy-weight 30,000 yuan super replacement policy, which both new purchase and replacement users can enjoy. At the same time, adding five layers of exclusive limited-time courtesies, sincerity full: Warranty gift gifts value 6,000 yuan first owner non-business owner whole-vehicle lifetime warranty; Finance gift provides 0 down payment and other diverse finance schemes, lowering car buying threshold; Calling friends gift supports old customer referrals, up to top can get 800 yuan JD card; Upgrade gift enjoys whole-series lifetime OTA free upgrade; Traffic gift gifts basic traffic lifetime free, entertainment traffic 2 years unlimited free use.

Coinciding with the World Cup event node, the brand synchronously started the "Passionate World Cup, High-Light Win Grand Prize" limited-time activity. Consumers who buy cars at any authorized store nationwide can participate in event guessing. Accurately hitting the World Cup champion and final score, they can additionally enjoy a 50,000 yuan car buying subsidy. Ultra-high benefits sincerity return to the market.

From the glory coronation of the 150,000 unit sales milestone, to the comprehensive renewal of the High-Light Edition model, to the public and transparent quality witness, the BJ30 Traveler breaks the homogenization deadlock of light off-road SUVs with strength, truly realizing "City and Wild, All-round Capable". In the future, Beijing Off-road will continue to deep-dig the civil off-road track, persisting the off-road equality concept. With higher quality, better experience, and more approachable products, it will accompany thousands of users to rush towards mountain and sea love, unlocking every travel high-light journey.

6 月 12 日，北京越野幹咗兩件好硬嘅事：第 15 萬台 BJ30 旅行家下線，同時高光版上市。全系超級置換價 6.99 萬起，高光版燃油 8.29 萬起、混動 10.99 萬起。

但真正令我覺得「呢品牌敢玩」嘅，係另一件事——央視全程直播，拆咗一台跑咗 15 萬公里嘅 BJ30 旅行家。

15 萬公里係咩概念？相當於沿著國境線跑咗整整 6 圈，普通家庭開近十年。拆開之後，發動機渦輪乾乾淨淨，變速箱唔漏油，電池包唔鼓包唔衰減，底盤擺臂冇銹蝕滲漏。整台車跟新車比，差距好細。央視鏡頭下，北京越野把「品質」兩個字直接拍喺桌上。

15 萬台，唔係喊出來嘅

BJ30 旅行家係中國輕越野 SUV 最快達成 15 萬台嘅車型。連續兩年 HEV 混動方盒子銷量第一，連續 24 個月自主 HEV 混動 SUV 銷量第一，10-15 萬級自主緊湊 SUV 保值率第一。仲喺阿拉伯拿過最佳混動 SUV，喺阿根廷拿過年度最佳進口 SUV。呢啲頭銜堆埋一齊，說明佢唔係靠低價衝量，而係靠實打實嘅產品力。

超野、超大、超省，三個標籤全中

BJ30 旅行家能賣爆，核心係三件事做咗對：

超野。佢係國內首款方盒子 HEV 混動車型，三擎四驅六模架構，唔使充電樁，加油就走。智能電四驅 30 毫秒響應，泥地、沙地、交叉軸都過到。最大輪端扭矩 5928N·m，比好多硬派越野仲猛。

超大。2820mm 軸距，三排七座，第三排坐 1 米 8 成年人亦唔頂頭。後備箱 1496 公升，後排放倒秒變 1.92 米大牀。搬家唔使叫貨拉拉，露營唔使搭帳篷。

超省。五國實測油耗全部低於 5 公升：南非 4.9L、印尼 5L、阿聯酋 4.9L、波蘭 4.85L、墨西哥 4.4L。一箱油跑 1000 多公裡，一年油費比同級燃油 SUV 省兩千幾蚊。首任車主整車終身質保，冇充電焦慮，冇電池衰減焦慮。

高光版三大升級，把「湊合」變成「講究」

基於 15 萬車主反饋打磨嘅高光版，喺三大維度上又進步咗一步：

顏值。新增熔岩橙、穹頂藍、寒川灰三款車色，全套電感潮改套件，星環輪轂，前後同色運動保險桿。內飾換裝橙色主題，金屬紋理飾板，儀表盤山形圖案傳承北京越野家族設計。開出嚟唔撞樣，停喺路邊有回頭率。

性能。換裝保時捷同款 VGT 可變截面渦輪增壓，後橋電機從 55kW 升級到 70kW，起步超車更果斷。AGM 電瓶循環壽命係普通電瓶嘅 3 倍，長期停放亦唔驚虧電。

體驗。座椅通風加熱、方向盤加熱、64 色氛圍燈、10 揚聲器 HiFi 音響全部安排妥。夏天提前開通風，冬天提前開加熱，落雨自動關窗。坐進車裡，比普通 SUV「長高咗兩寸」，視野通透，長途唔壓抑。

6.99 萬起，置換直補 3 萬

全系享受「3 萬超級置換政策」，唔限品牌、唔限年限，有車就換；新購入用家憑駕照到店，同樣直享 3 萬補貼。燃油標準版 6.99 萬起，混動高光版 10.99 萬起。限時仲有世界盃競猜活動：購車即可以猜冠軍同決賽比分，猜中再攞 5 萬購車補貼。

【大胖講兩句】

BJ30 旅行家高光版呢次上市，唔係簡單嘅配置更新，而係一次基於 15 萬用家真實反饋嘅全面進化。央視拆車證明佢嘅底子夠硬，五國實測證明佢嘅混動夠省，15 萬台銷量證明市場夠認。如果你而家搵一台 7 萬級、可以裝七個人、可以跑爛路、油耗唔到 5 公升、仲帶座椅通風加熱嘅方盒子，BJ30 旅行家高光版可能係而家最唔使糾結嘅選擇。畢竟，連央視都敢拆俾你睇嘅車，買返唔會錯。

喺中國汽車市場，一款車型突破 15 萬台銷量，或許算唔上驚天動地嘅數字。但如果呢個數字前面加上「輕越野 SUV 品類最快達成」，背後站住嘅係 15 萬個真實用戶嘅選擇，並且敢於喺央視鏡頭下直播拆解一台行駛咗 15 萬公里嘅實車——故事就完全唔一樣咗。

6 月 12 日，湖南株洲，北汽超級工廠。當嗰台行駛咗 15 萬公里嘅 BJ30 旅行家被拆解開來，引擎渦輪乾淨、變速箱外殼無油漬、底盤懸掛冇生鏽，現場嘅央視鏡頭記錄咗一切。北汽集團副總經理、北京越野董事長張國富話：「呢係十五萬次堅定嘅選擇，係用戶鑄就嘅品質豐碑。」

而呢，只係 BJ30 旅行家故事嘅開始。

15 萬公里拆解：一場冇劇本嘅「品質大考」

15 萬公里，對於一般家庭用戶嚟講，差不多係十年嘅行駛里程。十年，足以令一部車經歷風霜雨雪嘅侵蝕、複雜路況嘅考驗、日常使用嘅磨損。當北京越野決定喺央視嘅直播鏡頭下，對一台真實行駛 15 萬公里嘅 BJ30 旅行家進行全網首拆時，無疑係一場冇排練、冇劇本嘅「品質大考」。

拆解結果令人印象深刻。

動力方面，引擎渦輪增壓器內部積碳極少，動力輸出依然充沛；變速箱外殼乾乾淨淨，冇一點滲油痕跡，內部齒輪光滑平整，冇任何磨損坑窪。這意味著，就算喺 15 萬公里嘅高強度使用後，呢部車嘅核心動力總成仍然保持住接近新車嘅狀態。

電池包同樣經得住考驗。冇鼓包、冇漏液、冇明顯嘅內部變質衰減。對於一款 HEV 混合動力車型嚟講，呢係對「電池焦慮」最直接嘅回應——長久使用，你根本唔需要擔心電池老化帶來嘅麻煩。

底盤部分更叫人意外。副車架、懸掛擺臂、轉向拉桿……所有部件都冇生鏽，冇滲漏，全部底盤嘅平整度同整齊度同新車差距微乎其微。被動安全防護始終在線，行爛路冇異響，開落嚟依然紮實。

呢場拆解傳遞咗一個清晰嘅訊息：BJ30 旅行家用料紮實、工藝可靠、耐用出眾。對於用戶嚟講，這意味著更低嘅維修成本、更長嘅換車週期，同每一次出行嘅安心感。

三排七座 + 一箱油 1000 公里：輕越野嘅「全能解法」

如果話 15 萬公里拆解證明嘅係 BJ30 旅行家嘅「耐用力」，咁佢嘅產品力本身，則係吸引 15 萬用戶嘅根本原因。

喺「輕越野」呢個細分賽道上，BJ30 旅行家搵到咗一套獨特嘅「全能解法」——超野、超大、超慳，三個維度同時用力，既唔係單純嘅城市 SUV「樣板貨」，亦唔係硬淨越野嘅「油耗大戶」。

「超野」係出發嘅底氣。北京越野將六十餘年嘅專業積澱濃縮咗進咗一套「三驅四驅六模 HEV 混合動力架構」，令 BJ30 旅行家成為中國方盒車 SUV 類別中首個 HEV 混合動力車型。三台動力源各負其責：高效率引擎負責長途節能，前馬達實時補能，後馬達瞬時爆發。智能四驅反應只需 30 毫秒，0.5 秒便能達到峰值扭矩。六大工作模式自動切換，泥地、沙地、雪地，智電 ATS 全地形控制系統幫你搞定。

「超大」係出行嘅從容。三排七座佈局，2820 毫米嘅超長軸距，66%嘅超高實用率——這意味著車內嘅每一寸空間都被高效利用。1496 公升嘅超大行李箱，後排座椅全平放倒後，瞬間變成一張 1.92 米嘅大床。1.8 米嘅成年人坐喺第三排依然闊落，全車 38 處儲物空間讓每個人都有一啲專屬位置。全家出行，冇人需要遷就。

「超慳」係長久嘅陪伴。呢先係真正令人驚喜嘅地方。嚟自南非、印尼、阿聯酋、波蘭、墨西哥嘅五國汽車博主，用實測畀出咗答案——BJ30 旅行家喺每一個國家都跑出咗每百公里唔超過 5 公升嘅油耗，一箱油輕鬆續航 1000 公里以上。唔使搵充電樁，加油即走，每年慳返幾十個鐘嘅補能時間。加埋首任車主整車終身質保、冇高壓電池包嘅安全隱患、保養簡單同配件充足，呢部車喺用緊一種極之務實嘅方式兌現「陪伴」嘅承諾。

一部能帶你奔赴山野嘅方盒車，同時又係一部令你享受生活嘅城市通勤 SUV。呢大概就係 15 萬用戶選擇佢嘅原因。

高光版登場：靚樣、性能、體驗嘅三重進化

15 萬台下線之際，北京越野推出咗全新版本——BJ30 旅行家高光版。佢唔係一次簡單嘅配置調整，而係喺「超野、超大、超慳」嘅基礎上，實現咗靚樣、性能、體驗嘅全面躍升。

高光靚樣，為唔同人生意階段度身訂造。經典方盒車造型，硬淨氣場同精緻線條融合，五圈星環貫穿燈組醒目型格。全套電感潮改套件、專屬星環輪圈、前後同色運動保險桿，每一處細節都喺表達熱愛同灑脫。車內則是全新橙色車內搭配金屬紋理飾板，溫潤而有質感。無論係二十幾歲嘅年輕人，定係拖兒挈女嘅中年用戶，都能喺部車上搵到屬於自己嘅高光時刻。

高光性能，動力同油耗兼得。高性能、長壽命嘅專用 AGM 蓄電，循環壽命達到普通蓄電嘅 3 倍；保時捷同款渦輪增壓技術，整車充電效率高至 99%；後馬達功率由 55 千瓦提升至 70 千瓦。匝匯入、路口起步、緊急閃避，動力隨叫隨到。呢唔係為咗飆車，而係畀你堅守路權嘅底氣。

高光體驗，移動嘅舒適會客廳。車身更高、視野更開闊，座椅加熱、通風、方向盤加熱一應俱全，貼心舒適。系統能感應雨滴自動關窗，64 色氣氛燈隨音樂節奏律動。越野生活同城市通勤兼得，用一部車嘅從容裝載生活嘅兩面——將每一個平凡嘅日常，都過成高光時刻。

央視探秘超級工廠：品質喺源頭講起

如果話拆解 15 萬公里實車係「結果驗證」，咁央視鏡頭深入北汽株洲超級工廠，就係喺揭示「原因所在」。

焊接車間入面，幾百台機械人協同作業，自動化率達到 100%。塗膠誤差控制在唔超過一啲頭髮絲嘅範圍內——這意味著車身骨架更堅固，抗撞擊、抗變形能力更強。行爛路唔異響，撞擊時更安全。

沖壓車間，五千多噸嘅巨型沖壓設備一次過壓製成型車身板材。高精度沖壓保證咗車身均勻工整、線條流暢，靚嘅靚樣，從呢度就開始打底咗。

噴塗車間，幾十台機械人全自動噴塗，搭配環保水性漆。有害刺鼻揮發物質降低六成以上，新車冇異味，老人小孩搭車更安心。漆面亦更耐晒、更耐腐蝕，多年之後依然光亮如新。

每一道工序都設有品控檢查關口，保證每一台下線嘅 BJ30 旅行家全部品質達標。呢唔係一句口號，而係一整套可追溯、可量化嘅製造體系。

超級換購 + 五重好禮：令「越野平權」落地

15 萬車主嘅相伴同熱愛，值得被認真回饋。北京越野推出嘅「3 萬元超級換購政策」，令 BJ30 旅行家全系超級換購價低至 6.99 萬元起，新用戶同樣可以享受。高光版超級換購價 8.29 萬元起。

喺此之上，仲有五重尊享禮遇：價值 6000 元嘅整車終身質保（限首任非商用車主）；0 首付等多種金融產品可選；老客戶轉介紹成交獎勵最高 800 元京東卡；全系終身 OTA 免費升級；基礎流量終身免費，娛樂流量 2 年免費且不限量。

值此世界盃開幕，BJ30 旅行家高光版仲限時開啟「燃情世界盃，高光贏大獎」活動：喺全國任意授權門店購車即可獲得猜測資格，精準命中世界盃冠軍同決賽比分，再享 5 萬元購車補貼。

寫於最後

15 萬台下線，對於一款輕越野 SUV 嚟講，係一個里程碑，更係一個新起點。張國富話，呢係「中國 HEV 技術交畀世界嘅答卷，係中國智造鏗鏘有力嘅宣言」。

但從用戶嘅角度嚟睇，呢句話或可以有更樸實嘅表達：一部車好唔好，唔係睇發布會上嘅 PPT，而係睇開咗 15 萬公里之後，拆開係咩樣。BJ30 旅行家已經喺央視鏡頭前畀出自己嘅答案。

而高光版嘅到來，令呢個答案更加完整——用更出色嘅靚樣、更強勁嘅性能、更舒適嘅體驗，去陪伴更多人奔赴下一程山川湖海，共赴每一個高光時刻。

呢大概就係「十五萬熱愛，高光而來」嘅真正含義。

15 萬台呢個數字，放喺整個 SUV 大盤入面或者唔算最搶眼，但在輕越野方盒子呢個細分賽道，BJ30 旅行家係國內最快達成呢個成績嘅車型。講到底，呢啲唔係啲榜單上面嘅虛名，係十五萬個家庭真金白銀投出嚟嘅認可，比任何宣傳都有份量。

北汽集團副總經理、北京越野董事長張國富喺現場講得好實在：十五萬台唔只係銷量速度嘅突破，更係十五萬次堅定嘅選擇，係中國 HEV 技術交畀世界嘅答卷，亦係中國智造嘅底氣。

呢啲說話唔係空喊口號。BJ30 旅行家能跑得咁快，本質係踩準咗普通家庭嘅用車需求 —— 既想要方盒子嘅硬朗範兒、能應付週末出遊嘅輕度越野能力，又要日常通勤省油、空間夠大、用住唔使操心。上市至今，佢已經將細分賽道嘅幾項第一拿咗個遍：連續兩年穩坐 HEV 混動方盒子銷量榜首，市場佔有率一騎絕塵；連續兩年拿下自主 HEV 混動車型銷量第一，硬係喺成熟賽道入面撕開咗新口；更係連續 24 個月蟬聯自主 HEV 混動 SUV 銷量冠軍，長期領跑行業；就連 10-15 萬自主緊湊 SUV 嘅保值率，佢都排喺第一，用戶開幾年再換車都唔會蝕幾多。

唔止國內市場食香，佢喺海外都攞咗唔少口碑，先後拿下阿拉伯地區最佳混動 SUV、阿根廷年度最佳進口 SUV 等獎項，算係將中國輕越野嘅牌子打出咗國門。

能持續領跑，核心依然係「超野、超大、超省」呢三板斧，剛好戳中咗家用輕越野用戶嘅所有痛點。

而家講「超野」。好多人對家用越野有誤解，覺得非要爬石頭、闖無人區先至叫越野。但對絕大多數家庭嚟講，「野」其實係週末去郊外遇着爛路唔心疼、雨天行泥路唔打滑、過年回鄉屋行鄉路唔托底。BJ30 旅行家搭嘅係三擎四驅六模 HEV 混動架構，亦係國內方盒子入面第一款用咗 HEV 混動嘅車型。引擎加前後雙電機嘅組合，四驅響應只要 30 毫秒，泥地、沙地、雪地呢啲常見嘅複雜路況，擰個模式旋鈕就能應付。

畢竟係專業越野品牌出身，車身剛性上亦唔含糊。籠式車身高強度鋼佔比超 63%，整車喺測試階段跑咗 400 萬公里極端環境耐久測試，相當於繞地球 100 圈。日常家用嘅強度，對佢嚟講完全係綽綽有餘。

再講「超大」，呢絕對係家庭用戶嘅剛需。2820 毫米嘅軸距，做咗三排七座佈局，第三排唔係嗰種只能塞細路嘅「應急長凳」，一米八嘅成年人坐入去都唔頂腳、唔壓頭。行李箱常規狀態就夠能裝，滑雪板、露營裝備、回鄉屋阿爸阿媽塞嘅土產，通通塞落；後排純平放倒之後，直接變出一張 1.92 米嘅大床，露營嘅時候連帳篷都省咗，瞓喺車入面透過全景天窗望星星，比住酒店仲自在。全車大大細細 38 處儲物格，水杯、雨傘、隨身包都有專屬位置，日常用起來特別順手。

最後係「超省」，呢都係 HEV 混動最實在嘅優勢。之前南非、印尼、阿聯酋、波蘭、墨西哥五個國家嘅汽車博主，喺當地極端路況做過實測，無論係非鋪裝路、荒漠高溫，定係顛簸石板路，呢台車嘅百公里油耗都冇超過 5 升，一箱油跑一千多公里係常態。最關鍵係佢唔使外接充電，加油就走，唔使到處搵充電樁，唔使跟物業掰扯裝家用樁，省嚟嘅唔止係油錢，仲有大把時間同精力。再加首任車主整車終身質保，後期保養維修都平，開個五年六年落嚟，比同級燃油車省出幾多錢。

這次新上嘅高光版，唔係隨便改改外觀嘅「樣貨」，係基於十五萬車主嘅真實反饋打磨出嚟嘅，從顏值、性能到體驗全升級咗一遍，更啱年輕人口味。

顏值上，經典方盒子嘅硬朗底子冇變，新增咗熔岩橙、穹頂藍、寒川灰三款專屬車漆，配上專屬嘅星環輪轂同全套電感潮改套件，白天開去行山露營有範，晚上開喺城市入面都有辨識度。內飾加咗橙色元素同金屬紋理飾板，唔會似純硬派越野咁單調粗糙，日常家用亦顯質感。

性能上嘅升級都係實打實嘅：蓄電池換咗做 AGM 專用蓄電池，循環壽命係普通蓄電池嘅 3 倍，停喺地庫幾周都唔怕虧電；用咗保時捷同款嘅 VGT 可变截面渦輪，充電效率同引擎熱效率都拉滿；後電機功率由 55 千瓦提到 70 千瓦，日常開最直觀嘅感受就係起步更輕快，高速匝道上變線、路口超車嗰陣動力隨叫隨到，唔使猶猶豫豫踩大油門。

體驗層面就係將細節拉滿咗。坐姿比普通 SUV 高，開車視野好，跑長途都唔壓抑；座椅通風、加熱、方向盤加熱都配齊咗，夏天上車唔燙背，冬天握方向盤唔凍手；落雨能自動關窗，唔使手忙腳亂；64 色氛圍燈會跟住音樂節奏變，搭配 10 個揚聲器嘅音響，日常通勤、長途自駕，座艙入面嘅舒適度直接提咗一個檔次。

價格同政策呢次都幾有誠意。全系都能享 3 萬超級置換政策，換車嘅話唔限品牌、唔限車齡，哪怕係開咗十幾年嘅老車都能換；就算係第一次買車嘅新用戶，憑駕照到店都能直接享 3 萬福利。算落嚟，入門版超級置換價只要 6.99 萬，燃油高光版 8.29 萬，混動高光版先至 10.99 萬，基本上就係普通家用代步車嘅預算，就能拎低一台能裝能野嘅混動方盒子。

而家訂車仲有五重禮遇：首任車主終身質保、0 首付金融方案、老帶新最高 800 元京東卡獎勵、終身 OTA 免費升級，仲有基礎流量終身免費。趕上世界盃期間，買車仲能參與競猜，猜中冠軍同決賽比分能再攞 5 萬购车補貼，算係額外嘅驚喜。

其實從 BJ30 旅行家上市到而家破 15 萬台，能看出嚟一個好明顯嘅趨勢：大家想要嘅從來唔係嗰種極端硬核、日常開住受罪嘅越野車，而係一台平時通勤省油省心、週末能帶住全家去野嘅「全能選手」。北京越野將六十幾年嘅越野技術下放呢個價位，讓更多普通家庭都玩得輕越野，呢大概就係「人人都是旅行家」最實在嘅樣子。

十五萬台係個里程碑，亦係個新起點。接下來就看呢台高光版，能唔能繼續帶住更多人，將平凡嘅日常，都過成高光時刻。

6 月 12 日，以“十五萬熱愛，高光而來”為主題嘅 BJ30 旅行家十五萬台下線暨高光版上市發布會，喺北汽株洲超級工廠盛大啟幕。作為中國輕越野 SUV 市場最快達成 15 萬台銷量嘅車型，BJ30 旅行家再度刷新行業速度，同時年度全新版型——BJ30 旅行家高光版正式上市，以全面進階嘅產品力解鎖輕越野出行新體驗。為踐行越野平權理念，官方重磅推出全系 3 萬元置換政策，BJ30 旅行家超級置換價 6.99 萬元起，高光版超級置換價 8.29 萬元起，以親民門檻讓萬千家庭擁抱可城可野嘅高品質出行生活。

本次發布會不僅係 BJ30 旅行家十五萬用戶口碑嘅榮譽盛典，更係中國輕越野 SUV 智造實力嘅一次公開見證。活動現場，北京越野攜手央視財經完成 15 萬公里實車全網首拆直播，以透明化、可視化嘅硬核实測，全方位展現車輛耐久品質與紮實工藝，令市場同消費者直觀見證中國智造嘅過硬實力。

十五萬台銷量封神 鑄就中國輕越野品質標桿

十五年深耕越野領域，六十余年專業技術沉澱，北京越野憑藉極致產品力同用戶思維，令 BJ30 旅行家實現跨越式突破，斬獲中國輕越野 SUV 最快 15 萬台銷量嘅亮眼成績。北汽集團副總經理、北京越野董事長張國富喺現場表示，十五萬台 BJ30 旅行家嘅交付，不僅係市場速度嘅突破，更係十五萬份用戶信賴鑄就嘅品質豐碑，既係中國 HEV 技術交付世界嘅優異答卷，也係中國汽車智造向上突破嘅鏗鏘宣言。

能夠快速收獲全球十五萬用戶認可，核心源於 BJ30 旅行家“超野、超大、超省”嘅三大硬核核心優勢，重新定義家用輕越野 SUV 標準。

喺超野性能層面，BJ30 旅行家係中國方盒子 SUV 品類首款 HEV 混動車型，搭載行業領先嘅三擎四驅六模 HEV 混動架構。由 41% 超高熱效率混動專用發動機、前後雙驅動電機組成嘅三擎動力系統，可精準配適長距離節能、實時補能、瞬間爆發等唔同出行場景；30 毫秒級智能四驅響應、0.5 秒峰值扭矩爆發能力，搭配能量中鎖、四輪電子限滑同智電 ATS 全地形控制系統，輕鬆征服泥地、沙地、陡坡等複雜路況，兼顧城市通勤平順性與戶外越野通過性。

喺超大空間層面，新車依托 2820 毫米超長軸距、66% 超高得房率，打造靈活實用嘅三排七座佈局。1496 升超大後備箱搭配可純平放倒後排座椅，可拓展出 1.92 米超大平整空間，秒變移動大床；寬敞嘅 B 級超寬第三排，可輕鬆容納 1.8 米成年乘客，全車 38 處精緻化儲物空間，全方位滿足全家多人出行、露營旅居、物資裝載等多元需求，實現全場景出行從容不迫。

喺超省體驗層面，BJ30 旅行家憑藉極致節能實力收獲全球認可。南非、印尼、阿聯酋、波蘭、墨西哥五國汽車博主聯合實測驗證，車輛百公里油耗不超 5 升，一箱油續航超 1000 公里。無需依賴充電樁、加油即走嘅便捷屬性，大幅節省補能時間；搭配首任車主整車終身質保政策，無高壓電池包安全隱患，保養便捷、配件充足，從時間、成本、安全三大維度為用戶帶來省心、省錢、省時嘅長效出行體驗。

高光版全面進階 顏值性能體驗三重躍升

依托十五萬用戶口碑積澱，北京越野重磅推出年度全新版型 BJ30 旅行家高光版，喺原有硬核產品基礎上，實現顏值、性能、智能體驗全方位升級，完美配適全年齡段用戶多元化出行需求。

高光顏值重塑輕越野美學。新車延續經典方盒子硬朗造型，融合精緻流體線條，搭配專屬五闕星環貫穿燈組、星環定制輪轂、全套電感潮改套件及同色運動保險槓，氣場潮流兼具辨識度。車內全新專屬橙色內飾搭配金屬紋理飾板，質感層次拉滿，兼顧運動活力與居家溫潤，配適日常通勤、戶外出遊、商務代步等多場景格調需求。

高光性能實現動力全面強化。高光版針對性升級核心硬件，搭載三倍循環壽命嘅高性能 AGM 專用電瓶、保時捷同款渦輪增壓技術，整車充電效率高達 99%；後電機功率從 55kW 提升至 70kW，起步加速、匝道匯入、緊急避讓等場景響應更迅猛、動力輸出更充沛，帶來更穩健、更靈動嘅操控體驗，令每一次出行都底氣十足。

高光體驗打造移動舒適會客廳。新車憑藉高車身設計帶來開闊全景視野，同時配齊座椅加熱、座椅通風、方向盤加熱等舒適配置，配適四季出行；搭載智能雨滴感應自動關窗、64 色音樂律動氛圍燈等貼心配置，兼顧實用性與氛圍感，將城市通勤嘅舒適愜意與戶外出行嘅自由灑脫完美融合。

央視鑒證硬核品質 超級工廠詮釋中國智造

真正嘅品質，無懼嚴苛拆解檢驗。發布會現場，北京越野聯合央視財經，對一台行駛 15 萬公里嘅 BJ30 旅行家進行全程直播拆解。15 萬公里里程相當於普通家庭近十年嘅用車週期，拆解結果全方位印證車型極致耐久品質：發動機渦輪積碳極少、動力輸出依尙飽滿，變速箱無漏油、齒輪無磨損，動力系統狀態堪比新車；電池包無鼓包、漏液、衰減變質等問題，長期使用安全穩定；底盤副車架、懸掛擺臂無鏽蝕、滲油現象，整體平整度、規整度與新車基本無異，被動安全防護始終喺線，充分展現車型紮實用料與可靠耐久實力。

同時，鏡頭深入北汽株洲超級工廠，揭祕 BJ30 旅行家高品質嘅智造根源。工廠焊接車間實現全機器人自動化作業，塗膠誤差唔超髮絲，築牢堅固安全車身骨架；五千噸級巨型沖壓設備一次性成型車身板材，造就流暢精緻嘅車身線條；全自動機器人噴塗搭配環保水性漆，大幅降低有害揮發物，實現新車無異味、漆面耐曬耐腐蝕。全流程嚴苛品控關卡，從生產源頭守住每一台車輛嘅卓越品質，令用戶購車放心、用车安心。

重磅福利嚟襲 多重禮遇致敬用戶熱愛

為回饋十五萬車主嘅信賴與支持，助力更多消費者解鎖輕越野生活，北京越野重磅推出 3 萬元超級置換政策，新購、置換用戶均可享受。同時疊加五重尊享限時禮遇，誠意拉滿：質保禮贈送價值 6000 元首任非營運車主整車終身質保；金融禮提供 0 首付等多元金融方案，降低購車門檻；呼朋禮支持老客戶轉介紹，至高可獲 800 元京東卡；升級禮享全系終身 OTA 免費升級；流量禮贈送基礎流量終身免費、娛樂流量 2 年唔限量免費使用。

恰逢世界盃賽事節點，品牌同步開啟“燃情世界盃，高光贏大獎”限時活動，消費者喺全國任意授權門店購車即可參與賽事競猜，精準命中世界盃冠軍及決賽比分，可額外享受 5 萬元購車補貼，超高福利誠意回饋市場。

從十五萬台銷量里程碑嘅榮耀加冕，到高光版車型嘅全面煥新，再到公開透明嘅品質鑒證，BJ30 旅行家以實力打破輕越野 SUV 同質化僵局，真正實現“可城可野、全能全能”。未來，北京越野將持續深耕平民越野賽道，堅持越野平權理念，以更高品質、更優體驗、更親民嘅產品，陪伴萬千用戶奔赴山海熱愛，解鎖每一段出行高光旅程。

【科技車圈／原創】6 月 5 日，BJ30 旅行家節油挑戰收官，俾 7 萬級方盒子 SUV 交咗出一份亮眼成績單，全場景實測百公里油耗成功跌破 5L。

今次節油測試並非單次短途表演，前期北京越野奔赴南非、波蘭、印尼、阿聯酋、墨西哥五個國家，聯合本土網紅完成跨國長途試煉，橫跨多元氣候地貌，海量實測數據打底，國內直播接住城市、高速、非鋪裝越野全路線測試，形成海內外雙重驗證閉環。

講先家用最關心嘅油耗成本，城市擁堵路段係燃油車油耗天敵，BJ30 旅行家配備三擎 HEV 混合動能系統，倚靠三擎六模 + 電四驅架構，低速蠕行電機優先驅動，引擎按需介入，由根本減少怠速耗油。車型兩驅官方綜合油耗 5.85L/100km、四驅。45L/100km，實景城區實測跑進 5L 以內，打破硬派方盒子油耗偏高嘅固有偏見，日常通勤能切實慳唔少油費開支。

空間方面，BJ30 旅行家 2820mm 超長軸距優勢，整車車廂橫向縱向空間充足，滿載出行冇擁擠感。方正車身最大化拓展儲物能力，全套露營器具輕鬆入箱，後排座椅放平可以得到 1.92 米平整大牀，早前波蘭海外網紅實地體驗，尾箱滿載裝備後仍然可以側身瞓，完美適合家庭長途自駕、近郊露營需求。

嚟到鄉間路砂石越野環節，BJ30 旅行家 215mm 超高離地間隙搭配 ATS 全地形控制系統同專業電四驅，參考 OLTC 越野測試標準調校底盤，坑紋碎石路、輕度爬坡都能從容通過，兼顧城市代步與輕越野雙重用車需求。

BJ30 旅行家倚靠 GLTC、OLTC 雙測試循環體系，五國實地驗證加國內實景評測，鞏固產品可靠度。7 萬級價位罕見嘅 HEV 混合動能方盒子，車型銷量常年領先細分市場，三年保值率 72% 位居同級榜首，全國密集售後服務點亦為用車保底。

最後要點，6 月 12 日 BJ30 旅行家高光版即將上市，配置下放、動力優化仲新增專屬訂製車身漆，全能產品再進階，我哋繼續關注。

  When the light off-road track is filled with boxy shells, when off-road accessibility turns into marketing jargon involving price cuts and reduced specs, the industry seems to have forgotten: what users want is never an SUV that "looks capable of off-roading", but a car that can truly climb mountains, take care of the family, and run worry-free for ten years. On June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler complete vehicle officially rolled off the line, with the annual Highlight Edition launching simultaneously. Beijing Off-Road did not use flashy concepts to create hype, but instead went live on CCTV Finance to disassemble a real vehicle driven 150,000 km — laying out the true quality of the under-100,000-class light off-roader before the entire internet.

The speed of 150,000 units hides the true breakthrough logic of light off-roading

  As the model in the Chinese light off-road SUV category that fastest reached 150,000 units in sales, BJ30 Traveler's growth has never relied on low-price dumping, but precisely pierced through the industry pain point that "household use and off-roading cannot be had simultaneously". For a long time, hardcore off-road vehicles consumed fuel and were hard to drive, while city SUVs were fragile and boring. Light off-roading should have been the optimal solution, yet most became mere showpieces: wrap in a boxy shape, add black wheel arches, and dare to boast off-road attributes, while actual passability and durability were no different from ordinary SUVs.

BJ30 Traveler's "Super Off-Road, Super Space, Super Savings" essentially fully harmonized the three most core user contradictions.

  Super Off-Road has never been a medal for challenging limits, but rather composure for dealing with the unexpected. Its Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture is the first to implement the HEV technology route in the Chinese Boxo SUV category: the hybrid dedicated engine with 41% thermal efficiency handles long-distance energy saving, front and rear dual motors balance real-time energy replenishment and instant burst power, 30-millisecond level intelligent four-wheel drive response, outputting peak torque in 0.5 seconds, combined with electronic center differential lock and All-Terrain Control System, can handle mud and sand composure. Many mistakenly think off-road capability is for slope climbing, but for ordinary users, true confidence is no skidding on wet rainy roads, no undercarriage scraping on country rough roads, having reserves for highway overtaking — safety in these daily scenarios is far more important than off-road gimmicks. And the characteristic of HEV not needing external charging frees it completely from new energy vehicle charging anxiety, fully blending hybrid economy and four-wheel drive stability into daily commuting.

  Super Space has never been a攀比 of wheelbase numbers, but dignity for the whole family. 2820mm ultra-long wheelbase, 66% ultra-high space utilization rate, making its third row no longer a filler pet seat, 1.8-meter adults still sit spacious; 1496L ultra-large trunk, folding rear seats fully flat instantly becomes a 1.92-meter large bed, fits camping gear and also temporary rest; 38 storage spots, making water cups, tissues, children's toys all have exclusive spots. Family car space logic is never "bigger is better", but "no one needs to compromise": elderly don't need to curl legs, children don't need to hold things, wife's handbag doesn't need to be near feet — this is the composure a family trip should have.

  Super Savings has never been stingy calculation, but long-term peace of mind. Auto bloggers from five countries including South Africa, Indonesia actually tested, BJ30 Traveler ran under 5 liters per 100 km in various countries, one tank range over 1,000 km; don't need to find charging piles, gas and go, can save dozens of hours of energy replenishment time annually; first owner enjoys lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, simple maintenance, abundant parts. Many calculate vehicle cost only looking at car price, but ignore hidden expenses in the ten-year cycle: time finding charging piles, effort for repairs, depreciation from battery degradation... True saving is getting rid of all unnecessary trouble, letting you focus on scenery on the road, not the car itself.

The Highlight Edition upgrade: don't pile specs, just improve daily texture

  The Highlight Edition launched at this 150,000 units milestone node did not blindly pile up flagship specs, but on top of "Super Off-Road, Super Space, Super Savings", raised the details users perceive most strongly one level.

  In looks, classic boxy shape combined with five-gate star ring across light bar, complete electric-style trendy modification kit and exclusive star ring wheels, plus all-new orange interior and metal texture trim panels, refinement hidden within ruggedness. It did not make design into a single internet celebrity style, but balanced aesthetics for different life stages: young people can wear cool trendy feel, middle-aged people drive steady and elegant. A car's looks shouldn't be a label for boasting individuality, but should carry the class to support commuting, dates, camping and all scenarios.

  In performance, replaced AGM battery dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance can all get more timely response. Good power upgrade has never been chasing 0-100 km/h numbers, but doing the moments users use daily to the extreme: smooth starts, powerful overtaking, agile avoidance — these fleeting confidence is more solid than any parameter.

  In experience, higher body brings broader view, seat heating ventilation, steering wheel heating covering winter/summer pain points; raindrop sensing automatic window closing,免去 rain day getting out of car flustered; 64-color ambient lighting moves with music, leave a piece of emotional sanctuary for commute home. High-end feeling is never piling leather and wood grain trim, it's details you didn't think of, it thinks for you.

150,000 km disassembly: the hardest quality is always hidden in unseen places

  The most weighty part of the whole launch event has never been new car launch and sales celebration, but that CCTV full live broadcast 150,000 km actual vehicle disassembly. 150,000 km, about ordinary families nearly ten years of vehicle use mileage, most cars at this node start appearing oil leaks, abnormal noises, power attenuation, most brands avoid high mileage vehicle status at all costs, Beijing Off-Road instead wants to disassemble and show the whole internet.

  Disassembly results had no unexpected miracles, but everywhere solid: engine turbo carbon buildup scarce, power output no obvious attenuation; transmission casing dry and leak-proof, internal gears no wear pits; battery pack no bulging, no leakage and internal attenuation; subframe, suspension arms no rust oil seepage, whole chassis flatness, neatness and new car difference extremely small. No exaggerated propaganda, only engineering perspective real presentation — and this realness is exactly the reassurance users need most. A car's ultimate cost-performance, has never been how low price when buying is, but after ten years of driving, how much safety it can give you. Extending car replacement cycle one year, annual vehicle cost less one point; one less breakdown, travel peace of mind adds one point.

  This durability confidence, source in BAIC Zhuzhou Super Factory manufacturing standards. Welding workshop hundreds of robots 100% automated operations, glue application error not exceeding a hair, ensuring body frame rigidity, rough road no abnormal noise, collision safer; over 5,000-ton stamping equipment one time press forming body sheets, ensuring body uniform neat; spray workshop fully automatic eco-friendly water-based paint process, harmful volatiles reduced over 60%, new car no odor, paint surface more sun and corrosion resistant. Every process sets quality control checkpoints, every car has quality traceability — quality is never post-inspection found, from a steel sheet start, every环节 pinching precision done.

Summary:

  150,000 units sales, is 150,000 families' choice; 150,000 km disassembly, is 15-point quality answer sheet. BJ30 Traveler's popularity, never relied on marketing hype, but stepped on a simplest truth: what users want is never "off-road" this label, but a car that can balance daily and distance, reliable and worry-free.

  So-called off-road accessibility, never is taking off-road down from the altar, but more ordinary people don't need to compromise family use for passion, don't need to abandon distance for utility. After 30,000 yuan super trade-in policy 69,900 yuan start threshold, Highlight Edition comprehensive upgrade texture, are in doing this thing more thoroughly — letting every piece of love wanting to go to mountains, don't need to pay too high a price; letting every ordinary daily, can live out their own highlight.

In the current Chinese automotive market, when a brand chooses a more affordable route, it often means facing more critical eyes: if the price is lower, will quality shrink? If the threshold drops, will the experience suffer?

On June 12, Beijing Off-road gave its own answer at the Zhuzhou Super Factory. On this day, the BJ30 Traveler welcomed the roll-off of its 150,000th vehicle, and simultaneously released a new version 'Highlight Edition'. For any model, 150,000 units is a number worth marking, but for a 'Light Off-road' Box-style SUV, this number carries much more weight.

It means that the road of 'Affordable Off-roading' that Beijing Off-road has always insisted on has been successfully walked.

How a car defines 'Affordable'

If I had to use one word to summarize the BJ30 Traveler's product philosophy, the most accurate might be 'Pragmatic'. It is not a car that tries to crush opponents in every parameter, but offers solutions beyond expectations in dimensions that users truly need.

First is the powertrain. The BJ30 Traveler is equipped with an HEV hybrid architecture known as 'Three-Engine Four-Wheel Drive Six Modes', which is also the first vehicle in the Chinese Box-style SUV category to adopt HEV hybrid technology. The composition of this system is not complicated: a hybrid dedicated engine with thermal efficiency reaching 41%, plus front and rear drive motors, responsible for long-distance energy saving, real-time replenishment, and instantaneous explosion. The intelligent four-wheel drive response speed can reach 30 milliseconds, outputting peak torque within 0.5 seconds. More importantly, the six working modes will automatically select the optimal scheme, keeping the powertrain in the best state at all times.

Second is space. The BJ30 Traveler adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm, and a space utilization rate of 66%. The trunk volume can be expanded to a maximum of 1496 liters, forming a 1.92-meter large bed after the rear seats are folded down. The third row space allows adults 1.8 meters tall to still feel spacious. There are 38 storage locations in the whole car, basically every passenger's personal items can find a suitable location.

Then is economy. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico five countries conducted actual tests on the BJ30 Traveler. The result was that in each country, the fuel consumption per 100 kilometers of this car did not exceed 5 liters, and the range of one tank of fuel exceeded 1000 kilometers. No need to find charging stations, just refuel and go. For first-time owners, Beijing Off-road also provided lifetime whole vehicle warranty.

The combination of these three dimensions constitutes the underlying logic of BJ30 Traveler 'Affordable': it makes a Box-style SUV capable of light off-roading become enough useful, enough worry-free, enough cheap.

Highlight Edition: Adding more on the existing basis

At the node of 150,000 units roll-off, Beijing Off-road launched the BJ30 Traveler Highlight Edition. This new version is not a simple configuration upgrade, but a targeted reinforcement in three directions: appearance, performance, and experience, under the original 'Super Off-road, Super Large, Super Economical' framework.

In terms of appearance, the Highlight Edition continues the classic box-style shape, adding a full set of electric-style trendy modification kits and exclusive Star Ring Rims, front and rear bumpers adopt the same color sports design. In terms of interior, a new orange color scheme and metal texture trim panels are introduced. These changes are not radical, but for a model facing the mass market, the appropriate sense of refinement often moves the heart more than exaggerated design.

Performance upgrades are more substantial. The Highlight Edition replaced a high-performance, long-life dedicated AGM battery, the cycle life reaching 3 times that of ordinary batteries; equipped with turbocharging technology same as Porsche, the whole vehicle charging efficiency increased to 99%; the rear motor power increased from 55 kW to 70 kW. This means that in scenarios such as ramp merging, intersection starting, emergency evasion, the vehicle's response will be more timely.

Improvements in the experience level are reflected in details. The BJ30 Traveler Highlight Edition is equipped with seat heating, ventilation, steering wheel heating and other functions; the system can sense raindrops and automatically close the car windows; 64-color ambient light can move with the music rhythm. These functions, taken out individually, are not earth-shaking innovations, but when gathered together, they indeed make daily car use more comfortable.

150,000 Kilometers: A Ticket of Trust

In this press conference, there was a link that attracted special attention: Beijing Off-road joined hands with CCTV Finance to conduct a live dismantling broadcast of a BJ30 Traveler that had driven 150,000 kilometers.

150,000 kilometers is approximately equivalent to nearly ten years of usage mileage for an ordinary family. The dismantling result is: engine turbine is clean, carbon buildup is very little, power output is still abundant; transmission case is intact, no oil leakage, internal gears are not worn or pitted; battery pack has no bulging, liquid leakage or internal degradation and decay situation; subframe and suspension arms have no rust or oil seepage leakage problems, the flatness and regularity of the entire chassis is very small difference from new cars.

The significance of this live broadcast is not to prove how 'god-like' the BJ30 Traveler is, but to respond to a question that consumers are generally concerned about: Can the quality of an affordable priced car be maintained after long-term use? The answer is already written very clearly on this 150,000-kilometer car.

At the same time, the CCTV Finance camera also went deep into the BAIC Zhuzhou Super Factory. In the welding workshop, hundreds of robots achieved 100% automated operation, glue application error does not exceed the diameter of a human hair; in the stamping workshop, a 5000+ ton giant stamping equipment pressed out the car body plates at one time; in the painting workshop, dozens of robots performed fully automatic painting, using environmentally friendly water-based paint, harmful pungent volatile substances reduced by more than 60%. Every process has a quality control inspection checkpoint to ensure that every vehicle rolling off the line meets quality standards.

These factory-end details explain why the BJ30 Traveler, after experiencing the test of 150,000 kilometers, can still maintain a good state. High quality is not shouted out, but managed out of every manufacturing link.

Affordable is not downgrading, another kind of choice

Beijing Off-road is walking further and more steadily on the road of 'Affordable Off-roading'. The BJ30 Traveler's 150,000-unit performance report, and the launch of the Highlight Edition, are all conveying the same signal: Affordable does not mean cheap, low price does not mean low quality.

In this price segment, consumers do not need piled parameters and trickery functions, but solid reliability, economy and practicality. BJ30 Traveler just happens to meet these needs, and proved itself in the 150,000-unit market verification.

For those users with limited budget but yearning to have a car that can take family to the wild, BJ30 Traveler provides a highly convincing option. It does not require you to pay for brand premium, nor does it require you to make a painful choice between quality and price.

This is probably the most essential meaning of 'Affordable Off-roading': allowing more people to embrace a broader lifestyle with a lower threshold.

On June 12, the BJ30 Traveler rolled off the 150,000-unit production line and the Highlight Edition launch event was successfully held at the Beiqi Zhuzhou Super Factory. With its long-term stable market performance, the BJ30 Traveler has become the fastest model in China's light off-road SUV sector to achieve 150,000 units in sales, confirming widespread market and user recognition. This event not only reached a sales milestone for the model but also launched the all-new BJ30 Traveler Highlight Edition, and partnered with CCTV to complete the first-ever full-network teardown of a 150,000 km actual vehicle, intuitively showcasing the model's durability after long-term use and the manufacturing craftsmanship strength of Beiqi Intelligent Manufacturing.

Relying on over 60 years of off-road technology accumulation from Beiqi Off-road, the BJ30 Traveler secures its position in the 100,000 yuan class light off-road SUV market with balanced product power featuring extreme off-road capability, spaciousness, and fuel economy. Regarding powertrain, this vehicle is equipped with the industry-leading three-power, four-wheel-drive, six-mode HEV hybrid architecture, also the first HEV hybrid model in the domestic boxy SUV category. The three-power powertrain system, composed of a high thermal efficiency hybrid engine and front and rear dual motors, can adapt to different driving conditions. Paired with millisecond-response intelligent four-wheel drive, electronic central locking, four-wheel electronic limited slip, and ATS all-terrain control system, it can calmly handle urban commuting, highway cruising, sand, mud, and various other road conditions, balancing power smoothness and off-road recovery capability.

Space practicality is one of the BJ30 Traveler's core advantages. The model adopts a three-row seven-seat layout, utilizing a 2820mm wheelbase and ultra-high cabin space utilization rate to create spacious seating, where the third row can normally accommodate adults. The cabin is equipped with 38 storage spaces, offering thoughtful and practical detailed storage. The trunk maximum expansion volume is considerable. After the rear seats are folded flat, it forms nearly 1.92 meters of flat space, meeting family daily travel, outdoor camping, long-distance touring, and other diverse driving scenarios, balancing daily commuting and light off-road travel needs.

In terms of fuel economy, the BJ30 Traveler's performance has been verified by real-world tests in multiple global regions. In complex road condition tests in South Africa, Indonesia, UAE, Poland, Mexico, and other locations, the vehicle's fuel consumption per 100km remained stable within 5L, and the full-tank range performance was excellent. Unlike pure electric models, this HEV hybrid system requires no external charging; refueling allows travel, avoiding complicated charging processes, range anxiety, and other issues. Daily maintenance costs are moderate, adapting to the driving needs of the vast majority of family users.

This newly launched BJ30 Traveler Highlight Edition completes upgrades in appearance, performance, and experience dimensions based on the current model. The exterior continues the classic boxy rugged styling, equipped with exclusive through-lights, electric-inspired trendy styling kits, and custom wheels, full of sports atmosphere. The interior adds exclusive colors and metal texture trim panels, further improving cabin texture. In terms of performance, the new car upgrades a long-life dedicated battery and high-power rear axle motor, equipped with variable geometry turbocharging technology, optimizing power response speed, transmission efficiency, and power supply stability. At the same time, it completes features such as seat ventilation and heating, steering wheel heating, auto wipers with window closing, ambient lighting, and high-quality sound systems, balancing city commuting comfort and outdoor travel practicality.

The biggest highlight of this press conference was the first-ever online 150,000 km high-mileage actual vehicle teardown live broadcast. After ten years of real-world home usage mileage, this BJ30 Traveler's overall condition remained good. The engine had no obvious carbon buildup, the transmission had no leakage or wear, the battery pack had no swelling, degradation, or leakage issues, the chassis suspension had no rust or oil seepage, and the overall car condition was close to new car standards. At the same time, CCTV cameras went deep into the Beiqi Zhuzhou Super Factory, showcasing fully automated welding, high-precision stamping, environmental-friendly spraying, and other intelligent production processes. Refined manufacturing processes and a strict quality control system secured the whole vehicle's rigidity, durability, and safety from the source.

Overall, relying on its mature and reliable hybrid architecture, flexible and versatile large space, and economic fuel consumption performance, the BJ30 Traveler becomes the balanced choice for the 100,000 yuan class light off-road SUV market. The Highlight Edition's advanced upgrade further completes product details, giving the model stronger comprehensive product power in the two major scenarios of city home use and light off-road travel, providing high-adaptability travel choices for young family users.

The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.

Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".

Industry Deep Review: From Styling Arms Race to Technical Arms Race, Light Off-road Enters Quality Inclusive Era

In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.

Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.

150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed Shortcomings

Behind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.

Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.

Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.

Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.

High Light Edition Newly Launched! Appearance, Performance, Experience Triple Leap, Completing All Shortcomings

Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.

Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.

Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.

Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.

CCTV Authoritative Disassembly Field Test! 150,000 km Real Car Verifies Chinese Intelligence Hard-core Strength

True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.

Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.

At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.

Annual Heavy Benefits Maximization! 30,000 Trade-in Subsidy + Five-fold Favors, Entry Threshold Historically Low

To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.

All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:

1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);

2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;

3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;

4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;

5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.

Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.

In Conclusion: With Inclusive Power, Opening Full Public Light Off-road New Era

From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".

In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.

【科技車圈／原創】6 月 5 日，BJ30 旅行家節油挑戰收官，俾 7 萬級方盒子 SUV 交咗出一份亮眼成績單，全場景實測百公里油耗成功跌破 5L。

今次節油測試並非單次短途表演，前期北京越野奔赴南非、波蘭、印尼、阿聯酋、墨西哥五個國家，聯合本土網紅完成跨國長途試煉，橫跨多元氣候地貌，海量實測數據打底，國內直播接住城市、高速、非鋪裝越野全路線測試，形成海內外雙重驗證閉環。

講先家用最關心嘅油耗成本，城市擁堵路段係燃油車油耗天敵，BJ30 旅行家配備三擎 HEV 混合動能系統，倚靠三擎六模 + 電四驅架構，低速蠕行電機優先驅動，引擎按需介入，由根本減少怠速耗油。車型兩驅官方綜合油耗 5.85L/100km、四驅。45L/100km，實景城區實測跑進 5L 以內，打破硬派方盒子油耗偏高嘅固有偏見，日常通勤能切實慳唔少油費開支。

空間方面，BJ30 旅行家 2820mm 超長軸距優勢，整車車廂橫向縱向空間充足，滿載出行冇擁擠感。方正車身最大化拓展儲物能力，全套露營器具輕鬆入箱，後排座椅放平可以得到 1.92 米平整大牀，早前波蘭海外網紅實地體驗，尾箱滿載裝備後仍然可以側身瞓，完美適合家庭長途自駕、近郊露營需求。

嚟到鄉間路砂石越野環節，BJ30 旅行家 215mm 超高離地間隙搭配 ATS 全地形控制系統同專業電四驅，參考 OLTC 越野測試標準調校底盤，坑紋碎石路、輕度爬坡都能從容通過，兼顧城市代步與輕越野雙重用車需求。

BJ30 旅行家倚靠 GLTC、OLTC 雙測試循環體系，五國實地驗證加國內實景評測，鞏固產品可靠度。7 萬級價位罕見嘅 HEV 混合動能方盒子，車型銷量常年領先細分市場，三年保值率 72% 位居同級榜首，全國密集售後服務點亦為用車保底。

最後要點，6 月 12 日 BJ30 旅行家高光版即將上市，配置下放、動力優化仲新增專屬訂製車身漆，全能產品再進階，我哋繼續關注。

June 12, the BJ30 Traveler 150,000-unit production exit and Highlight Edition launch event themed "150,000 Loves, Arriving for Glory" was grandly held at BAIC Zhuzhou Super Factory. The scene not only welcomed the smooth exit of the 150,000th BJ30 Traveler vehicle, the brand new BJ30 Traveler Highlight Edition also officially debuted. The new car is positioned as a light off-road SUV, all series enjoy a 30,000 yuan super trade-in subsidy, ordinary version super trade-in price starting at 69,900 yuan, Highlight Edition super trade-in price starting at 82,900 yuan. Meanwhile, Beijing Off-road partnered with CCTV to conduct a live stream of a 150,000-kilometer real vehicle disassembly, using real vehicle condition and factory traceability dual forms to verify the product's solid quality and Chinese intelligent manufacturing strength to the whole network.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is currently the fastest-selling light off-road SUV to achieve 150,000 units sales volume domestically. Behind the sales of 150,000 units is the recognition and trust of global users. This model not only presented an eye-catching answer to Chinese HEV technology, but is also a powerful declaration of Chinese intelligent manufacturing going global. As the first HEV hybrid vehicle in the Chinese Box SUV category, the BJ30 Traveler relies on Beijing Off-road's sixty-plus years of off-road technology accumulation, leveraging three core advantages of **Super Off-road, Super Large, Super Savings**, successfully establishing a foothold in the global market.

In terms of off-road performance, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture. This system consists of a hybrid dedicated engine with thermal efficiency up to 41% and front-rear dual drive motors forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, real-time charging, and instant acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to explode peak torque. With energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, the vehicle can freely switch six driving modes, easily conquering mud, sand, gravel roads and other complex road conditions, ensuring neither city commuting nor outdoor light off-road is compromised.

Space performance is the core highlight of home travel. The new car adopts a 3-row 7-seat layout, wheelbase reaches 2820mm, space efficiency rate 66%, 3rd row space is spacious, adults with height 1.8 meters can also sit comfortably. Under normal conditions, trunk capacity is 1496 liters, rear seats fully flat fold down to form 1.92 meters super large rest space. The whole car is set with 38 storage points, large and small personal items can be properly stored, fully meeting diversified needs such as family travel, outdoor camping, daily loading, etc.

In terms of energy consumption and usage costs, the BJ30 Traveler performance is very eye-catching. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly tested, this car combined fuel consumption per 100 kilometers is controlled within 5 liters, one tank of fuel range exceeds 1,000 kilometers. The model adopts an oil-hybrid architecture, no need to rely on charging piles, refuel to go, annually can save users a lot of charging time. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high-voltage battery no safety hazards, later maintenance convenient, parts supply sufficient, truly achieving save money, save time, save worry.

The BJ30 Traveler Highlight Edition launched this time, on the basis of current car models around **Highlight Appearance, Highlight Performance, Highlight Experience** three dimensions comprehensive upgrade. Appearance continues classic box hard styling, equipped with exclusive five-star ring through light group, exclusive star ring wheels and front-rear same color sports bumpers, at the same time newly added exclusive paint and orange interior, matching metal texture trim plate, hard temperament and fine texture both have.

Power system completed multiple optimization upgrades, replaced cycle life up to ordinary battery 3 times high performance AGM battery, equipped with Porsche same type turbocharging technology, whole vehicle charging efficiency increased to 99%; rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response is more swift.

Driving experience further advanced, new car equipped with seat heating, ventilation and steering wheel heating functions, equipped with induction automatic window closing system, 64 color ambient lights can follow music rhythm change, turn cabin into comfortable pleasant moving living room, take into account daily commute and long-distance travel ride experience.

To give back to the broad consumers, Beijing Off-road launched multiple limited-time courtesies. All series vehicles can enjoy 30,000 yuan super trade-in subsidy, no limit brand, no limit car age, new purchase and trade-in users can all participate. Stacked five exclusive rights: First non-operating owner can be gifted value 6,000 yuan whole vehicle lifetime warranty; provide 0 down payment etc. flexible financial solutions; old customer referral transaction can collect up to 800 yuan JD card; all series vehicles enjoy lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic enjoy 2 years unlimited. Just coinciding with the World Cup event period, car buying users can also participate in guessing activity, accurately guessing champion team and final match score, additionally enjoy 50,000 yuan car buying subsidy.

Quality always withstands severe inspection. Event scene, CCTV Finance full process live stream a car driven 150,000 kilometers of BJ30 Traveler disassembly whole process. This mileage is equivalent to ordinary family nearly ten years usage mileage, disassembly result shows, engine carbon accumulation very little, power status still full, transmission no leakage, gear wear tiny; battery pack no bulge, leak, decay and other problems; sub-frame, suspension etc. chassis parts no rust, oil seepage phenomenon, whole car condition close to new car standard. Live stream team also deep into BAIC Zhuzhou Super Factory, visited stamping, welding, painting etc. production workshops. Whole factory mass automation robot operation, stamping, welding precision strict, painting uses environmental friendly water-based paint, from production source control body strength, paint surface quality and cabin health, every process is set with quality control checkpoint, build solid quality foundation.

Currently BJ30 Traveler family model official guide price range is 99,900 - 139,900 yuan, covering fuel standard version, fuel advanced version, fuel seven-seat version, hybrid advanced version and all new highlight version multiple configurations, price gradient clear, can meet different budget, different scenario car use needs. From leading landing hybrid technology box SUV, to iterative upgraded highlight version, to winning 150,000 units market good achievement, BJ30 Traveler walked out a "Can City Can Wild, All-round Practical" development route.

In the future, Beijing Off-road will continue to deeply cultivate light off-road market segment, with hardcore products, affordable price, perfect service, promote off-road life popularization, accompany tens of thousands of users run to mountains and daily life, unlock more highlight travel moments.

June 12, Beijing Off-road accomplished two quite tough tasks: the 150,000th BJ30 Traveler rolled off the production line, and the Highlight Edition launched at the same time. All series super trade-in price starting from 69,900 RMB, Highlight Edition gasoline from 82,900 RMB, hybrid from 109,900 RMB.

But what truly made me feel "this brand dares to play", is another thing — CCTV live streamed the dismantling of a BJ30 Traveler that had driven 150,000 kilometers.

What is the concept of 150,000 kilometers? It is equivalent to driving along the national border line for a full 6 laps, nearly 10 years for an ordinary family. After opening it up, the engine turbo is perfectly clean, the transmission does not leak oil, the battery pack does not bulge or degrade, and the chassis control arms have no rust or seepage. Compared to a new car, the difference is very small. Under CCTV's lens, Beijing Off-road directly slammed the word "Quality" on the table.

150,000 units, not just shouted out

BJ30 Traveler is the Chinese light off-road SUV model that fastest reached 150,000 units. Consecutively two years HEV hybrid box-type SUV sales No. 1, consecutively 24 months domestic HEV hybrid SUV sales No. 1, 100,000-150,000 RMB level domestic compact SUV resale value No. 1. It also won Best Hybrid SUV in the Arab region, and won Annual Best Imported SUV in Argentina. Stacking these titles together shows it didn't rely on low price to boost volume, but on solid product power.

Super Off-road, Super Spacious, Super Efficient, all three labels hit

BJ30 Traveler can sell explosively, the core is doing three things right:

Super Off-road. It is the domestic first box-type HEV hybrid model, three-engine four-wheel drive six-mode architecture, no need for charging piles, just fill gas and go. Smart electric four-wheel drive 30 milliseconds response, mud ground, sand ground, cross-axle can all pass. Max wheel end torque 5928 N·m, tougher than many hardcore off-roaders.

Super Spacious. 2820 mm wheelbase, three rows seven seats, third row seating for 1.8 meter tall adults does not feel cramped. Trunk 1,496 liters, rear seats fold down instantly become 1.92 meter big bed. Moving house doesn't need to call Huolala, camping doesn't need to pitch tent.

Super Efficient. Fuel consumption tests in five countries all below 5 liters: South Africa 4.9L, Indonesia 5L, UAE 4.9L, Poland 4.85L, Mexico 4.4L. One tank runs over 1,000 kilometers, annual fuel cost saves over 2,000 RMB compared to same-class fuel SUV. First owner whole vehicle lifetime warranty, no charging anxiety, no battery degradation anxiety.

Highlight Edition three major upgrades, turn "making do" into "being particular"

Based on 150,000 owner feedback polished Highlight Edition, in three major dimensions took another step forward:

Looks. Added Lava Orange, Dome Blue, Cold River Grey three car colors, full set of electrified trendy modification kit, Star Ring wheels, front and rear same color sport bumpers. Interior replaced with Orange theme, metal texture trim panels, dashboard mountain pattern inherits Beijing Off-road family design. Drive out doesn't look common, parked roadside attracts attention.

Performance. Replaced Porsche same model VGT variable geometry turbocharger, rear axle motor upgraded from 55kW to 70kW, start overtake more decisive. AGM battery cycle life is ordinary battery 3 times, long term parking not afraid of power loss.

Experience. Seat ventilation heating, steering wheel heating, 64-color ambient light, 10-speaker HiFi audio all arranged. Summer turn on ventilation in advance, winter turn on heating in advance, rain auto close window. Sit inside car, compared to ordinary SUV "taller by two inches", vision clear, long trip not confined.

Starting from 69,900 RMB, trade-in direct subsidy 30,000 RMB

All series enjoy "30,000 Super Trade-in Policy", no brand limit, no year limit, own car can trade; new purchase users bring driver's license to dealership, also directly enjoy 30,000 RMB subsidy. Fuel standard version starting from 69,900 RMB, Hybrid Highlight version starting from 109,900 RMB. Time limit also has World Cup prediction activity: buy car can guess champion and final score, guess correctly get another 50,000 RMB purchase subsidy.

[Dapang's Remarks]

BJ30 Traveler Highlight Edition launch this time, not simple configuration update, but is a comprehensive evolution based on 150,000 user real feedback. CCTV dismantling car proved its foundation solid enough, five countries test proved its hybrid efficient enough, 150,000 units sales proved market recognition enough. If you are looking for a 70,000 RMB class, can seat seven people, can run rough roads, fuel consumption under 5 liters, also with seat ventilation heating box-type SUV, BJ30 Traveler Highlight Edition might be currently best choice with no hesitation. After all, even CCTV dares to dismantle car to show you, buy one won't be wrong.

June 5, Beijing Off-road completed the domestic live streaming test of the BJ30 Traveler 'Five Countries · Breaking 5' Fuel Saving Challenge by Yanqi Lake.

This three-plus-hour real-world evaluation, switching between test scenarios such as urban congestion, highway cruising, and village road gravel, ultimately delivered a fuel consumption report of less than 5L per 100km.

It is worth noting that this domestic live stream was not an isolated marketing event. Prior to this, Beijing Off-road had completed cross-border long-distance road tests in collaboration with local automotive bloggers from five countries: South Africa, Poland, Indonesia, the UAE, and Mexico.

From tropical grasslands to Middle Eastern deserts, from European intercities to Southeast Asian rainy seasons, the field test data under different climate zones and road conditions formed the technical foundation of this fuel-saving challenge. As a boxy HEV hybrid SUV priced at the 70,000 yuan level, the BJ30 Traveler attempts to find a differentiated development direction in the domestic compact SUV market using three product labels: 'Super Economical', 'Super Spacious', and 'Super Off-road'.

How Cross-Border Field Tests Validate a Vehicle's Authenticity

Cross-border field testing is the most distinguishing segment of this fuel-saving challenge. The five-country road test was not simply 'checking in overseas', but targeted coverage of five typical driving environments: South Africa tested chassis durability with unpaved roads and high temperatures; Poland's intercity highways and slippery roads tested winter operating conditions; Indonesia's high temperature and humidity environment verified the thermal management of the hybrid system; UAE desert road conditions challenged vehicle passability; Mexico combined urban and mountain roads, simulating alternating scenarios of daily commuting and weekend outings.

The logic behind this test design is that fuel quality, temperature ranges, and road conditions vary greatly in different regions, revealing potential issues in vehicle use more comprehensively. For example, summer temperatures in the Middle East often exceed 45°C, forming a severe test for battery heat dissipation and engine cooling systems; the high humidity environment of Southeast Asia imposes higher requirements on the sealing of electronic components. The data accumulation from the five-country field test provided indirect reliability endorsement for the domestic market.

The domestic live streaming segment continued this approach. The test route departed from the BAIC Blue Valley base, passed through the Capital Airport Expressway section, and finally entered the village roads and gravel surfaces around Yanqi Lake, covering five typical scenarios: urban congestion, highway cruising, rural national roads, unpaved mountain roads, and light off-roading. The live stream also set up 'Sealed Box Refueling' and 'Truth Moment' segments to present fuel consumption data in an open and transparent manner.

From the perspective of testing methods, this dual-loop system of 'overseas reliability verification and domestic fuel consumption field test' is more persuasive than single laboratory condition testing. Beijing Off-road stated that both the five overseas countries and the domestic live stream followed the GLTC Global Life Test Cycle and OLTC Off-road Life Test Cycle dual standards, attempting to strike a balance between standardization and real-world scenarios.

Tri-Motor HEV: The Fuel-Efficiency Equation with Motor-Priority Drive

The BJ30 Traveler's hybrid system adopts the 'Tri-Motor Six-Mode + Electric 4WD' architecture, making it the first boxy-shaped HEV hybrid model domestically. Unlike PHEV plug-in hybrids, HEVs do not require external charging, eliminating reliance on charging piles, resulting in a smaller battery pack volume and lighter weight, with no risk of battery damage due to chassis impact in off-road scenarios.

'Tri-Motor' refers to the combination of the engine and front and rear dual motors. In daily driving, the system prioritizes motor drive for the vehicle, with the engine intervening when high power output or highway cruising is needed. The core advantage of this strategy lies in avoiding the two most fuel-intensive conditions of fuel vehicles: low-speed crawling and idling. Under urban congestion, the motor can drive the vehicle independently, and the engine starts only when necessary; when waiting for red lights or short-term parking, the engine completely shuts off, with the battery powering the vehicle electronics.

Official data shows that the BJ30 Traveler's 2WD version has a combined fuel consumption of 5.85L/100km, and the 4WD version is 6.45L/100km. In this domestic field test, under a multi-road condition combination of urban congestion + highway cruising + village road gravel, the fuel consumption per 100km broke the 5L barrier. Considering the boxy shape itself has a higher drag coefficient, this data has a significant advantage among fuel SUVs in the same class.

Compared to competitors, the positioning of the BJ30 Traveler also presents a differentiated strategy. Compared to fuel boxy vehicles at the same price point, the hybrid system brings lower fuel consumption and stronger low-speed torque; compared to PHEV plug-in models, the HEV structure is simpler, saving the charging link, the overall vehicle weight is lighter, and off-road performance is not compromised in a low battery state. For users without a fixed charging pile who hope to reduce vehicle usage costs, the 'charge-free hybrid' solution is actually more fitting for real-world usage conditions.

Regarding off-road performance, the BJ30 Traveler is equipped with 215mm ground clearance, ATS multi-mode all-terrain control system, and electric 4WD system. Millisecond-level 4WD response speed can distribute power to four wheels in real-time under gravel road and light uphill scenarios. From the performance of this field test, passing on narrow village roads and bumpy unpaved roads was relatively calm, fitting the product positioning of 'light off-roading', not hardcore climbing, but coping with scenarios like weekend camping and rural crossing.

The Market Moat Behind the 72% Retained Value Rate

The ultimate standard for product power is judged at the market end. Data provided by Beijing Off-road shows that the BJ30 Traveler has ranked first in sales in the light hybrid boxy subsegment for two consecutive years, won the sales championship for independent light hybrid SUVs for 23 consecutive months, the three-year retained value rate reached 72%, ranking first on the same price list.

Continuous sales leadership is more referenceable than single-month sales. It means that after the initial market tasting phase, the product can still maintain stable user recognition, and the word-of-mouth effect begins to appear. The retained value rate data explains from another angle that BJ30 Traveler's quality stability, brand after-sales service, and parts supply capabilities are all far ahead in the subsegment.

From the user profile perspective, the typical usage scenario of the BJ30 Traveler is 'Weekday Urban Commuting + Weekend Suburban Self-driving'. Multiple car owners shared their driving experience at the live streaming site: daily commuting fuel consumption basically matches the official specification; the rear seat space and trunk loading capacity brought by the 2820mm wheelbase are the two points most satisfied by family users. The 1.92-meter 'large bed' space formed after folding down the rear seats is a practical bonus for camping enthusiasts.

The pricing strategy at the 70,000 yuan level is the key factor for the BJ30 Traveler to open up the market. In this price band, it is not common to have options providing hybrid system, boxy shape, 4WD capability, and large space simultaneously. Beijing Off-road obviously hopes to tear a hole in the fiercely competitive compact SUV market with the idea of 'feature leap'.

On June 12, the BJ30 Traveler Highlight Edition will officially launch. According to Beijing Off-road, the new version has upgrades in configuration, power, and interior, and will launch exclusive color schemes. The market performance of the current product has already paved the way for the Highlight Edition launch. Against the backdrop of increasingly diverse hybrid technology routes and continuous segmentation of user needs, the BJ30 Traveler used a combination punch of 'Global Field Test + Domestic Live Stream' to demonstrate the product height that a 70,000 yuan level SUV can reach.

Of course, fuel consumption data is just one of the reference dimensions for car selection. For consumers, the coverage density of the after-sales service network, the reliability performance in long-term use, and whether the Highlight Edition can continue the price sincerity of the current model are all topics worth following up.