June 12, Beijing Off-road accomplished two quite tough tasks: the 150,000th BJ30 Traveler rolled off the production line, and the Highlight Edition launched at the same time. All series super trade-in price starting from 69,900 RMB, Highlight Edition gasoline from 82,900 RMB, hybrid from 109,900 RMB.
But what truly made me feel "this brand dares to play", is another thing — CCTV live streamed the dismantling of a BJ30 Traveler that had driven 150,000 kilometers.
What is the concept of 150,000 kilometers? It is equivalent to driving along the national border line for a full 6 laps, nearly 10 years for an ordinary family. After opening it up, the engine turbo is perfectly clean, the transmission does not leak oil, the battery pack does not bulge or degrade, and the chassis control arms have no rust or seepage. Compared to a new car, the difference is very small. Under CCTV's lens, Beijing Off-road directly slammed the word "Quality" on the table.
150,000 units, not just shouted out
BJ30 Traveler is the Chinese light off-road SUV model that fastest reached 150,000 units. Consecutively two years HEV hybrid box-type SUV sales No. 1, consecutively 24 months domestic HEV hybrid SUV sales No. 1, 100,000-150,000 RMB level domestic compact SUV resale value No. 1. It also won Best Hybrid SUV in the Arab region, and won Annual Best Imported SUV in Argentina. Stacking these titles together shows it didn't rely on low price to boost volume, but on solid product power.
Super Off-road, Super Spacious, Super Efficient, all three labels hit
BJ30 Traveler can sell explosively, the core is doing three things right:
Super Off-road. It is the domestic first box-type HEV hybrid model, three-engine four-wheel drive six-mode architecture, no need for charging piles, just fill gas and go. Smart electric four-wheel drive 30 milliseconds response, mud ground, sand ground, cross-axle can all pass. Max wheel end torque 5928 N·m, tougher than many hardcore off-roaders.
Super Spacious. 2820 mm wheelbase, three rows seven seats, third row seating for 1.8 meter tall adults does not feel cramped. Trunk 1,496 liters, rear seats fold down instantly become 1.92 meter big bed. Moving house doesn't need to call Huolala, camping doesn't need to pitch tent.
Super Efficient. Fuel consumption tests in five countries all below 5 liters: South Africa 4.9L, Indonesia 5L, UAE 4.9L, Poland 4.85L, Mexico 4.4L. One tank runs over 1,000 kilometers, annual fuel cost saves over 2,000 RMB compared to same-class fuel SUV. First owner whole vehicle lifetime warranty, no charging anxiety, no battery degradation anxiety.
Highlight Edition three major upgrades, turn "making do" into "being particular"
Based on 150,000 owner feedback polished Highlight Edition, in three major dimensions took another step forward:
Looks. Added Lava Orange, Dome Blue, Cold River Grey three car colors, full set of electrified trendy modification kit, Star Ring wheels, front and rear same color sport bumpers. Interior replaced with Orange theme, metal texture trim panels, dashboard mountain pattern inherits Beijing Off-road family design. Drive out doesn't look common, parked roadside attracts attention.
Performance. Replaced Porsche same model VGT variable geometry turbocharger, rear axle motor upgraded from 55kW to 70kW, start overtake more decisive. AGM battery cycle life is ordinary battery 3 times, long term parking not afraid of power loss.
Experience. Seat ventilation heating, steering wheel heating, 64-color ambient light, 10-speaker HiFi audio all arranged. Summer turn on ventilation in advance, winter turn on heating in advance, rain auto close window. Sit inside car, compared to ordinary SUV "taller by two inches", vision clear, long trip not confined.
Starting from 69,900 RMB, trade-in direct subsidy 30,000 RMB
All series enjoy "30,000 Super Trade-in Policy", no brand limit, no year limit, own car can trade; new purchase users bring driver's license to dealership, also directly enjoy 30,000 RMB subsidy. Fuel standard version starting from 69,900 RMB, Hybrid Highlight version starting from 109,900 RMB. Time limit also has World Cup prediction activity: buy car can guess champion and final score, guess correctly get another 50,000 RMB purchase subsidy.
[Dapang's Remarks]
BJ30 Traveler Highlight Edition launch this time, not simple configuration update, but is a comprehensive evolution based on 150,000 user real feedback. CCTV dismantling car proved its foundation solid enough, five countries test proved its hybrid efficient enough, 150,000 units sales proved market recognition enough. If you are looking for a 70,000 RMB class, can seat seven people, can run rough roads, fuel consumption under 5 liters, also with seat ventilation heating box-type SUV, BJ30 Traveler Highlight Edition might be currently best choice with no hesitation. After all, even CCTV dares to dismantle car to show you, buy one won't be wrong.
