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In Malaysia's SUV market, many buyers compare Proton X90 and Honda HR-V when choosing a car. The price and positioning of these two cars are quite close. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X90 OTR price in Malaysia is RM 106,800 - 122,800, there are 4 versions in total, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800) etc.
Honda HR-V OTR price in Malaysia is RM 115,900 - 143,900, there are 4 versions in total, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900) etc.
Looking at the price, Proton X90's starting price is indeed RM 9,100 cheaper than Honda HR-V. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the cheaper few thousand might involve trade-offs in features, depends on your specific needs.
Proton X90 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Honda HR-V is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain, the driving experience feels basically no difference. Fuel consumption is also similar, no need to worry too much about this.
Proton X90 safety rating is 5★ (ASEAN NCAP), active safety system includes ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Honda HR-V safety rating is 5★ (ASEAN NCAP), active safety system includes Honda SENSING (ACC, CMBS, LKAS, RDM).
Both cars have the same safety rating, in this level, safety features are quite comprehensive. New cars nowadays don't have poor safety, no need to worry too much about this.
Proton X90 body length 4400 mm, trunk 400 L.
Honda HR-V body length 4500 mm, trunk 450 L.
In terms of space, Honda HR-V body is 100 mm longer than Proton X90, passenger space has more advantage. However Proton X90 is a bit more flexible for parking in the city, each has trade-offs.
Proton X90 adopts FWD drive system.
Honda HR-V adopts FWD drive system.
Both cars have the same drive system, both are FWD, daily driving experience won't have too much difference.
Overall, Proton X90 and Honda HR-V are both very good models in the Malaysia market. Which one to choose, depends on your personal needs and budget. We suggest doing research, compare quotes from several car dealerships, then go for a test drive to make the final decision. Buying a car is a big deal, spending time on research is never wrong.
In the Malaysian SUV market, many buyers compare the Proton X70 and the Volkswagen Tiguan when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 variants, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The Volkswagen Tiguan OTR price in Malaysia is RM 206,540 - 260,024, with a total of 2 variants, including 2025 Allspace 2.0T R-Line (RM 260,024), 2025 Allspace 1.4T Elegance (RM 206,540), etc.
From a pricing perspective, the starting price of the Proton X70 is indeed RM 99,740 cheaper than the Volkswagen Tiguan. If your budget is limited, the Proton entry-level version can already meet daily needs. However, be aware that the few thousand dollars cheaper might have trade-offs in features, depending on your specific needs.
The Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Volkswagen Tiguan safety rating is 5★ (Euro NCAP), active safety systems include IQ.Drive.
Regarding safety features, both cars have received decent ratings. However, the Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and the Volkswagen Tiguan's IQ.Drive differ somewhat in functionality. If you value active safety, you can compare the feature lists of both closely.
The Proton X70 adopts FWD drive configuration.
The Volkswagen Tiguan adopts FWD drive configuration.
The drive configuration of both cars is the same, both are FWD, so there won't be a huge difference in daily driving feel.
The Proton X70 and Volkswagen Tiguan are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as hands-on experience is the most important.
Overall, both the Proton X70 and Volkswagen Tiguan are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealers, and then test drive to make the final decision. Buying a car is a big matter, taking time to research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 寶騰 X70 同 起亞 Sportage 嚟做比較。這兩款車喺價位同定位上都幾接近嘅，而家我哋就從多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。
寶騰 X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
起亞 Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，一共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。
從價錢睇嚟，寶騰 X70 嘅起步價確實比 起亞 Sportage 平咗 RM 22,839。如果你預算有限，寶騰嘅入門版已經可以滿足日常需求。不過都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要看你嘅需求。
寶騰 X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
起亞 Sportage 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用緊同一套動力系統，日常開起嚟嘅感覺基本冇咩分別。油耗方面都差唔多，唔使太糾結呢一點。
寶騰 X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
起亞 Sportage 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
寶騰 X70 同 起亞 Sportage 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在乎性價比同配備，嗰就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先至係最重要。
總體嚟講，寶騰 X70 同 起亞 Sportage 都係馬來西亞市場好唔錯嘅車型。揀邊輛，關鍵仲係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X70 同 Mazda CX-3 嚟做比較。呢兩款車喺價錢同定位上都好接近，今日我哋就由多個方面做個詳細對比，幫你節省咗做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
Mazda CX-3 喺馬來西亞嘅 OTR 售價係 RM 126,159 - 139,159，一共有 2 個版本，包括 2023 2.0L High（RM 139,159）、2023 2.0L Plus（RM 126,159）等。
從價錢嚟睇，Proton X70 嘅入門價確實比 Mazda CX-3 平咗 RM 19,359。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千蚊，可能在配備上面會有取舍，具體就要睇你嘅需要。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Mazda CX-3 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩款車用同一套動力系統，日常行起嚟嘅感覺基本無分別。油耗方面都差不多，唔使太糾結呢一點。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Mazda CX-3 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 i-Activsense。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全。而家嘅新車安全性都好唔差，唔使太擔心呢一點。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mazda CX-3 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群問下真實車主嘅經驗。
總而言之，Proton X70 同 Mazda CX-3 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵都要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，先至去試駕先做最後決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會揀寶騰 X70 同豐田 Fortuner 嚟做比較。兩部車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省做功課嘅時間。
寶騰 X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L 標準 2WD（RM 106,800）、1.5L 行政 2WD（RM 115,800）、1.5L 豪華 2WD（RM 122,300） 等。
豐田 Fortuner 喺馬來西亞嘅 OTR 售價係 RM 195,880 - 241,880，一共有 3 個版本，包括 2024 2.8T VRZ 柴油（RM 241,880）、2024 2.7L SRZ 汽油（RM 202,880）、2024 2.4L 標準柴油（RM 195,880） 等。
從價錢睇落，寶騰 X70 嘅起步價確實比豐田 Fortuner 平咗 RM 89,080。如果你預算有限，寶騰嘅入門版已經可以滿足日常需要。但都要注意，平嗰幾千蚊，可能喺配備上會有取捨，具體要看你嘅需要。
寶騰 X70 搭載 1.5L 渦輪，馬力 140 匹。官方油耗 7.0 L/100km。
豐田 Fortuner 搭載 2.5L 柴油，馬力 187 匹。官方油耗 8.5 L/100km。
動力方面，豐田 Fortuner 嘅 2.5L 柴油比寶騰 X70 嘅 1.5L 渦輪多咗 47 匹馬力。不過日常喺市區開，兩部車嘅動力都夠用，唔會覺得冇夠力。
寶騰 X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
豐田 Fortuner 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
兩部車嘅安全評級一樣，喺呢個級數入面安全配備都算給得好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
寶騰 X70 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
豐田 Fortuner 保養 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
寶騰 X70 同豐田 Fortuner 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩部都去試駕，親身體驗先最重要。
總嘅嚟講，寶騰 X70 同豐田 Fortuner 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵都係要看你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the Malaysian SUV market, many buyers compare the Proton X50 and Chery Tiggo Cross when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X50 in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price of Chery Tiggo Cross in Malaysia is RM 88,750 - 99,750, with a total of 2 versions, including 2025 HEV 1.5L CSH (RM 99,750), 2025 1.5T Standard (RM 88,750), etc.
Looking at the price, the starting price of Chery Tiggo Cross is RM 1,050 cheaper than Proton X50. Honestly, at this price range, a difference of a few thousand is not really significant; the key is to look at overall value for money and long-term usage costs.
The safety rating of Proton X50 is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of Chery Tiggo Cross is TBD, active safety systems include Basic.
In terms of safety features, both cars have received good ratings. However, there are some differences in functionality between Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo Cross's Basic. If you value active safety more, you can carefully compare the feature lists of both.
Proton X50 uses 4WD drive system.
Chery Tiggo Cross uses FWD drive system.
Proton's 4WD and Chery's FWD will feel different in handling, it is recommended to test drive and compare.
Proton X50 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Chery Tiggo Cross warranty 3 years/100,000km, service interval every 10,000km or 6 months.
Overall, both Proton X50 and Chery Tiggo Cross are very good models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. It is recommended to do your homework, compare quotes from several car dealerships, and then test drive to make the final decision. Buying a car is a big matter, taking time to do research will never be wrong.
In the Malaysian SUV market, many buyers compare Perodua Aruz and GWM Haval H6 when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Perodua Aruz's OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
GWM Haval H6's OTR price in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
From a price perspective, Perodua Aruz's starting price is indeed RM 66,850 cheaper than GWM Haval H6. If your budget is limited, Perodua's entry-level version can already meet daily needs. However, be aware that the few thousand difference might involve trade-offs in features, depending on your specific needs.
Perodua Aruz is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
GWM Haval H6 is equipped with Hybrid, 170 hp. Official fuel consumption 4.5 L/100km.
In terms of power, GWM Haval H6's Hybrid has 65 more horsepower than Perodua Aruz's 1.5L 4-cyl. However, for daily city driving, both cars have enough power and won't feel underpowered.
Perodua Aruz body length 4400 mm, trunk 400 L.
GWM Haval H6 body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. Cars in this class are more than enough for daily use.
Perodua Aruz adopts FWD drive mode.
GWM Haval H6 adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, and the daily driving experience will not differ much.
Perodua Aruz warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
GWM Haval H6 warranty 7 years/150,000km, maintenance interval every 10,000km or 6 months.
Overall, Perodua Aruz and GWM Haval H6 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. We suggest doing your homework, comparing quotes from several dealerships, and then test driving to make a final decision. Buying a car is a big matter, spending some time on research will never be wrong.
7 月 16 日，廣汽傳祺工廠內引擎聲與掌聲交織。當一輛右軚版廣汽傳祺 M8 PHEV 緩緩駛下生產線，聚光燈打在車身上時，廣汽集團正式宣告迎來了其發展歷程中的第 3000 萬位用戶。這一天，廣東省、廣州市及番禺區有關領導，中國汽車工業協會常務副會長兼秘書長付炳鋒，廣汽集團董事長馮興亞、總經理何先慶等核心管理層，連同全球供應商、經銷商、海內外車主及媒體代表共同在場，見證了這個被定義為“從規模擴張到價值躍升”的歷史性切片。
從 1997 年廣汽成立到首輛整車下線，再到今日突破 3000 萬量級，廣汽走了 29 年。若拆解這個時間軸：從 0 到 1000 萬輛，用了 20 年；而從 1000 萬到 3000 萬輛，僅用了 9 年。這種加速度不僅是企業自身的成長曲線，更是中國汽車工業從合資引進、自主崛起再到全球化突圍的縮影。但在鮮花與數字之外，透過這場“3000 萬用戶感恩活動”，我們更能看清一家老牌汽車集團在行業深度重塑期的堅守與轉向。
3000 萬的含金量：不是單一神話，而是矩陣合力
活動現場有一個極具象徵意義的細節：廣汽全球多座生產基地同步連線，廣汽本田 P7、廣汽豐田铂智 7、啟境 GT7、廣汽埃安 N60、廣汽昊鉑 S600 分別作為第 29999995 至第 29999999 輛車依次下線，隨後第 3000 萬輛整車——右軚版傳祺 M8 PHEV 在舞台中心亮相。全線新能源車車型集體登場，這在過往的里程碑慶典中並不常見。
這一安排透露出兩個信號：其一，廣汽的 3000 萬體量並非依賴某款“神車”或單一板塊拉動，而是合資（廣本、廣豐）、自主（傳祺、埃安、昊鉑）、新序列（啟境）以及新能源轉型多條腿並行的結果；其二，第 3000 萬輛選擇了右軚插電混合動力 MPV 並交付泰國車主東尼賈（著名影星《拳霸》主演），明確將“新能源轉型”與“全球化出海”兩股主線捆綁在一起。這不僅是給國內用戶看的，更是給全球市場傳遞信心：廣汽的產品結構已徹底越過純燃油時代的邊界。
數據支撐了這種轉向。2026 年上半年，廣汽集團累計銷量 77.31 萬輛，同比增長 2.35%；其中新能源汽車銷量達 26.02 萬輛，同比大增 68.8%，節能與新能源車佔比已提升至 62.82%；海外出口更是突破 12 萬輛，同比增長 132%，在美洲、亞太、中東、非洲及歐洲五大區域同步高增。在行業大盤承壓的背景下，新能源與出海成為廣汽穿越週期的雙引擎。
品質底線的“老派固執”：在快時代慢下來
在致辭中，馮興亞的一句話被反覆引用：“品質是廣汽永遠不會讓渡的底線。”“有些東西可以追快求新，有些東西絕不能貪多求強。”在智能化、價格戰、迭代速度被無限放大的今天，這種表態顯得有些“老派”，卻恰恰是 3000 萬銷量背後的地基。
廣汽的質量觀有其歷史淵源。作為國內最早系統引入合資經驗的車企之一，廣汽早期便吸收了本田全面質量管理（TQM）與豐田精益生產方式（TPS），再融合嶺南務實文化，構建了“融合創新”的質量管理模式。這種基因被延續到自主研發與製造環節：每款新車上市前需經歷高寒、高溫、高原、高濕、高腐、山區、沙塵等“五高一山一塵”極端環境測試，完成“兩冬一夏”實地路試；整車驗證覆蓋 12 個大項、1500 餘個子項；廣汽埃安智能生態工廠作為全球首個新能源汽車“燈塔工廠”，以數位化智能製造保障量產一致性。
在安全技術上，廣汽提出“安全必須由車企定義”。星靈安全守護體系構建四大防護維度，八大關鍵系統採用雙冗餘設計，已守護近 200 萬用戶，規避 628 萬次潛在出行風險；彈匣電池累計裝車 150 萬輛，安全行駛超 1600 億公里。針對用戶焦慮，廣汽在行業內率先推出自主品牌“三擔責”政策，對電池與智能駕駛輔助問題主動兜底。這些看不見的投入，構成了 3000 萬用戶“開得放心”的隱性成本。
從工程師思維到用戶思維：組織機制的轉身
“過去我們總站在工程師的角度打磨技術，今天我們要徹底站在用戶的角度審視體驗。”馮興亞用“感恩、堅守、誠意、共赴”四個詞總結 3000 萬時刻，其中的“誠意”直指用戶關係的重構。
這種重構不是口號。廣汽常態化舉辦“用戶全開麥”活動，把用戶請到總部面對面“挑刺”，並建立全流程閉環管理機制，確保每條建議可追溯、共性问题全量優化；組織架構上成立專屬用戶洞察部門，推進從問題發現到解決的全流程變革。服務網絡也在下沉：年內計劃新增 1000 家縣域授權門店，目前已認定 600 家；線上線下“超級管家”服務，承諾 5 秒響應、2 小時訴求辦結；補能端建成“9 縱 10 橫”網絡，覆蓋 31 省 213 城，自營充電樁超 2.7 萬根，核心城區直線 1 公里必有站。從聽得到炮火的前線到後台機制，廣汽試圖把“人為本”落到可執行的細處。
技術長坡厚雪：從代步工具到生態型科技
3000 萬是里程碑，也是新起點。在電動化與智能化賽道，廣汽拿出來的是一套系統化技術矩陣而非單點突破：
動力領域：“國家卓越工程師團隊”研發的星源動力覆蓋星源增程、星源插混、星源超級雙擎三大技術，每款產品經過 10 萬小時台架與等效超 1000 萬公里驗證；
三電領域：建成全固態電池中試產線，夸克電驅電機最高效率突破 99%，攻堅超快充與低溫續航痛點；
智能聯網：超級大腦星靈架構 4.0 打通智駕、座艙、動力、底盤、車身、車聯網六域，綜合性能提升 40%；星河智艙端雲一體，融合千問大模型，讓車從代步工具向“會思考的夥伴”進化；
開放生態：與華為、寧德時代、滴滴、騰訊、阿里等共建 AI 智能生態，累計研發投入超 620 億元，全球研發團隊超 6800 人。
這些技術投入的指向很明確：廣汽要從傳統製造企業向“生態型科技廣汽”進階，產品將從移動空間延伸至綠色能源生態。
當馮興亞將第 3000 萬輛車鑰匙交到泰國車主東尼賈手中時，鏡頭定格的不只是一個數字，而是中國製造從“賣出去”到“被信任”的跨海瞬間。3000 萬用戶是一面鏡子，照見了廣汽 29 年的堅守與轉型，也照見了下一階段的考題：在全球博弈、技術迭代與用戶需求碎片化的未來，如何用同樣的品質定力與用戶誠意，去跑好下一個 3000 萬？
答案或許就寫在當天啟動的“廣汽集團 3000 萬輛下線·煥新感恩季”裡——六大品牌同步推出新購、置換、增購回饋政策，用實利回應陪伴。但比短期回饋更長遠的答案，藏在那些極端環境測試的里程裡、在星靈架構的冗餘設計裡、在縣域門店的招牌裡，也在每一次用戶“全開麥”後被認真處理的建議裡。
3000 萬不是終點，而是廣汽與全球用戶“雙向奔赴”的下一段起跑線。
出口爆咗，屋企漏咗。
半年銷量180.85 萬輛！放喺任何一家中國車企身上都足以傲視群雄。
但對於而家嘅比亞迪而言，呢份成績單背後唔係凱歌，而係一絲焦慮。
正正所有中國上市車企一樣，海外高歌猛進，國內寒風凜冽；技術屢獲突破，利潤流血唔止。
當「一家獨大」嘅格局被打破，呢家技術見長嘅新能源汽車巨頭，點樣力挽狂瀾？
01
從銷量嘅絕對數字睇，比亞迪 6 月單月 40.35 萬輛嘅銷量，令佢成為當月唯一突破 40 萬輛嘅車企，喺中國自主品牌陣營中，依然穩坐頭把交椅。
今年上半年，比亞迪更加憑藉 180.85 萬輛嘅銷量，繼續拿下自主品牌冠軍；但呢個「冠軍」嘅成色略有褪色。比亞迪以 23.68 萬輛嘅明顯差距，輸俾上海汽車集團，痛失中國上市車企銷冠寶座。
更關鍵嘅係，被上海汽車集團反超呢個訊號，遠比數字本身更值得警惕。佢意味著比亞迪唔再擁有「碾壓式」嘅競爭壁壘，部分對手已經搵到破解之道。
唔單止，仲有追趕者嘅腳步正在不斷逼近。吉利、奇瑞上半年銷量分別達 142.3 萬輛同 127.51 萬輛，且均保持正增長。曾經被比亞迪甩開到連尾燈都睇唔到嘅對手，而家已經出現喺佢後視鏡入面，越嚟越近。
唔可以唔重視嘅係，人哋追嘅時候，比亞迪卻只係減慢下跌嘅幅度。
喺《汽車 K 線》統計喺冊嘅 18 家中國車企中，比亞迪 15.72% 嘅同比跌幅，只係好過中國一汽、長安汽車同小鵬集團。
02
今年開始，比亞迪一家獨大嘅格局被打破，取而代之嘅係「群雄逐鹿」嘅新常態。
更令人憂慮嘅係國內市場。今年上半年，比亞迪嘅國內銷量為 101.91 萬輛，同比減少 39%。
王傳福曾喺去年 12 月股東大會上表示，「技術領先度下降、行業同質化」。呢幾個字，道盡咗比亞迪喺國內市場嘅被動處境。
正如王傳福所講，譬如吉利、奇瑞，乃至上海汽車集團，喺產品層面不斷推出對標比亞迪嘅競品，無論係純電定插混，令比亞迪嘅先發優勢幾乎喪失殆盡。
不過，需要釐清嘅係，呢 39% 嘅下滑，唔完全係「失血」。2025 年同期係國內新能源滲透率爆發式增長嘅超高基數，而比亞迪亦喺主動進行結構性調整，壓縮低利潤嘅網約車同低價訂單，將產能向高端車款同海外市場傾斜。
因此，比亞迪喺國內市場嘅被動處境，亦有部分主動收縮嘅成分。
然而，呢種被動正從「銷量」傳導至「利潤」。
03
4 月 28 日，比亞迪披露 2026 年一季報：營業收入 1502.25 億元，同比下降 11.82%；歸母淨利潤 40.85 億元，同比暴跌 55.38%；扣非淨利潤 41.48 億元，同比下降 49.24%。
利潤腰斬嘅背後，匯兌損失亦係致命嘅「黑天鵝」。一季度公司財務費用高達 21 億元，而去年同期為 19.08 億元嘅匯兌收益。一嚟一轉，僅匯兌因素就吞噬咗約 40 億元嘅剪刀差。
比亞迪喺全球化進程中持有大量美元敞口，美元走弱令呢家技術見長嘅車企喺金融戰場上付出慘痛代價。
40 億元係咩概念？比亞迪 2025 全年淨利潤約 300 億元，一個季度就蒸發咗相當於全年超 13% 嘅利潤。
當然，美元走弱亦降低咗部分原材料（如鋰礦、晶片）嘅進口成本，但呢點紅利遠唔足以對沖匯兌對利潤表嘅直接衝擊。
與此同時，營收同利潤嘅下滑，亦同國內價格戰及銷量走低直接相關。
咁，佢嘅增長動力從點嚟？
04
答案同幾乎所有中國上市車企一樣，仍然指向海外。
今年上半年，比亞迪海外累計銷量 78.94 萬輛，同比猛增 67.92%；6 月單月出口 17.49 萬輛，同比暴增 95%，創历史新高。
與此同時，海外銷量喺總銷量中嘅佔比已突破 43%，全年 150 萬輛嘅海外目標完成率已達 52.62%。
《汽車 K 線》認為，喺整體銷量下滑嘅背景下，海外市場嘅強勁增長幾乎係資本市場對上市車企信心嘅唯一支撐。
從泰國、烏茲別克克工廠投產，到巴西基地首車下線，再到匈牙利工廠確認第四季度啟動組裝，比亞迪正在完成從產品出海到產業出海嘅質變。
交銀國際更加直言「海外市場仍係比亞迪最確定嘅成長來源之一」。
然而，有一個無法迴避嘅問題，比亞迪海外半年 78.94 萬輛嘅增量，減咗國內同比減少嘅約 67 萬輛，淨增量只有約 12 萬輛。
海外市場確實喺狂奔，但更多係喺補國內銷量下跌嘅窟窿，這就是比亞迪而家最真實嘅處境。
何況海外高增長嘅背後亦暗藏隱憂。馬來西亞新例令當地工廠停滯，歐洲關稅壁壘仍喺，一季度巨額嘅匯兌損失恰恰暴露咗比亞迪喺全球化佈局中嘅風險管理短板。
呢啲問題提醒我哋，海外係解藥定新病灶？答案取決於比亞迪能否喺兩個戰場上同時贏。
不過，即使海外存在眾多唔確定性，比亞迪手中仲有另一張牌——技術。
05
3 月，比亞迪正式發布第二代刀片電池同閃充技術，常溫下從 10% 充至 70% 只需 5 分鐘，從 10% 充至 97% 只需 9 分鐘。這無疑係 2026 年新能源汽車領域最具衝擊力嘅技術突破之一。
隨著新電池同閃充技術發布，比亞迪嘅訂單隨住爆發式增長。大湯 EV 上市當日累計訂單突破 15 萬輛。
問題亦隨住浮現：產能唔跟得上。
王傳福喺股東大會上坦言：「今年比亞迪嘅銷量將取決於電池嘅產量」。
目前，第二代刀片電池產能正以每月 2 萬～3 萬套嘅增量爬升，但遠水難解近渴，熱門車款交付需等待數月，大量訂單面臨喺等待中流失嘅風險。
技術領先卻敗俾產能爬坡，這係一種幸福嘅煩惱，即使係比亞迪，喺供應鏈管理同量產節奏把控上亦難免陷入暫時嘅僵局，而技術發布同產能釋放之間嘅時間差，則令先發優勢打咗折扣。
面對銷量、利潤、產能三重壓力，比亞迪嘅選擇係，與其被動挨打，不如主動變革。
06
6 月中旬以來，比亞迪啟動咗成立以來最大規模嘅整車業務組織變革。
王朝、海洋、騰勢、方程豹四大品牌全面推行獨立運營，實行獨立核算、自負盈虧嘅市場化機制。各品牌調用集團產線、電池、核心技術等共享資源，均按內部定價機制單獨結算。
與此同時，集團工程院一拆為五，成立五大品牌專屬研究院。呢樣與而家行業大整合重組，抱團取暖截然不同。
呢套組合拳嘅核心邏輯只有一個——打破「大鍋飯」。過去，集團統一兜底嘅模式令各品牌缺乏利潤意識，產品同質化嚴重，內部資源爭奪激烈；而家，賺咗歸團隊，蝕咗自己攬。
不過，喺銷量下滑、利潤腰斬嘅節骨眼上搞內部分家，必然會經歷陣痛，各品牌獨立核算意味著協同效率暫時下降，若內部協同成本喺短期內大幅上升，比亞迪可能將面臨大企業病嘅陣痛期。
研究院一拆為五，如果協調唔好，底盤、智駕等通用平台可能出現重複造輪子嘅風險。
呢場變革嘅效果唔會立竿見影，但方向係明確嘅，告別粗放增長，回歸經營本質。
07
比亞迪銷量數據披露後，多家機構發布咗研報，整體看法偏樂觀，普遍認可海外銷量超預期係最大亮點，看好閃充技術 + 第二代刀片電池構築差異化壁壘；同時認為公司已逐步走出基本面低點，內銷逐月修復。
其中，東方證券維持「買入」評級，認為整體銷量同環比改善，海外銷量創新高；華創證券則給予「強推」評級，上調全年出口預期至超 180 萬輛。
不過，亦有唔同嘅聲音。里昂將全年銷量預測由 490 萬輛下調至 460 萬輛，目標價由 130 港元下調至 120 港元，以反映銷售低於預期及國內復甦放緩。不過里昂仲係給予比亞迪「高度確信跑贏大市」評級。
呢種分歧本質上反映咗市場對比亞迪「國內能否止跌」嘅判斷差異，海外再強，如果國內繼續失血，整體增長嘅天花板依然清晰。
AutosKline 觀點：
從野蠻生長到存量搏殺，比亞迪喺海外搵到增量，喺技術上築起咗壁壘，喺組織上揮刀向內，呢啲動作說明，王傳福嘅團隊對問題心知肚明。
但戰略嘅清醒唔等於戰術嘅順利，匯率風險管理嘅短板，40 億利潤灰飛煙滅；產能爬坡節奏失控，手握訂單卻交唔出車；深陷價格戰泥潭，品牌溢價能力被持續稀釋……
王傳福講，「最壞時刻已過」，但呢唔等於「好時刻就嚟到」。
從觸底到反彈，中間隔住產能爬坡嘅漫長路、國內價格戰嘅持續消耗，以及匯兌風險嘅週期性威脅。
上汽、吉利、奇瑞……唔會俾比亞迪留低喘息嘅時間。下半年嘅競爭只會更殘酷。
文字為【汽車 K 線】原創，內容參考素材源自上市公司公告同行業公開資訊（相關公司同機構應有義務對真实性负责）；部分圖片來源網絡，版權皆歸原作者。
本號文章，未經授權，唔可以轉載，違者必究。同時，文章內容唔構成對任何人嘅投資建議！股市風險大，投資需謹慎！
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佩多亞 Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400）等等。
奇瑞瑞虎 7 Pro 喺馬來西亞嘅 OTR 售價係 RM 123,750 - 123,750，一共有 2 個版本，包括 1.6L Turbo Standard（RM 125,000）、1.6L Turbo Premium（RM 140,000）等等。
由價錢睇，佩多亞 Ativa 嘅起價真係比 奇瑞瑞虎 7 Pro 平咗 RM 61,250。如果你預算有限，佩多亞嘅入門版已經可以滿足日常需要。但要留意，平嗰幾千蚊，可能喺配備上有取捨，具體要睇你嘅需要。
佩多亞 Ativa 搭載 1.5L 4 缸，馬力 105 hp。官方油耗 6.0 L/100km。
奇瑞瑞虎 7 Pro 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，奇瑞瑞虎 7 Pro 嘅 1.5L Turbo 比 佩多亞 Ativa 嘅 1.5L 4 缸多咗 35 匹馬力。不過日常喺市區行，兩款車嘅動力都夠用，唔會覺得唔夠力。
佩多亞 Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
奇瑞瑞虎 7 Pro 嘅安全評級係 待定，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過佩多亞 Ativa 嘅 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA 同 奇瑞瑞虎 7 Pro 嘅 Basic 喺功能上有少少分別，如果你比較睇重主動安全嘅話，可以仔細比較下兩者嘅功能列表。
佩多亞 Ativa 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
奇瑞瑞虎 7 Pro 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
佩多亞 Ativa 同 奇瑞瑞虎 7 Pro 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親自體驗先係最緊要嘅。
總體嚟講，佩多亞 Ativa 同 奇瑞瑞虎 7 Pro 都係馬來西亞市場幾好嘅車型。揀邊一輛，關鍵仲要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多人買家喺揀車嘅時候都會拿 Mercedes-Benz GLC 同 Audi Q5 嚟做比較。呢兩款車喺價位同定位上都好接近，今日我哋就由多個方面做一個詳細嘅比較，幫你省晒做功課嘅時間。
Mercedes-Benz GLC 喺馬來西亞嘅 OTR 售價係 RM 336,888 - 336,888，一共有 2 個版本，包括 GLC 200（RM 290,000）、GLC 300（RM 340,000） 等。
Audi Q5 喺馬來西亞嘅 OTR 售價係 RM 354,174 - 423,174，一共有 2 個版本，包括 40 TDI（RM 320,000）、45 TFSI（RM 350,000） 等。
由價錢睇，Mercedes-Benz GLC 嘅起價確實比 Audi Q5 平咗 RM 17,286。如果你預算有限，Mercedes-Benz 嘅入門版已經可以满足日常需要。但都要注意，平嗰幾千蚊，可能喺配備上會有取舍，具體睇你嘅需要。
Mercedes-Benz GLC 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
Audi Q5 搭載 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
兩款車用嘅係同一套動力系統，日常開起嚟嘅感受基本冇分別。油耗方面都差唔多，唔使太糾結呢一點。
Mercedes-Benz GLC 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Premium ADAS。
Audi Q5 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Pre Sense + ACC。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算畀得好齊全。而家嘅新車安全性都幾好，唔使太擔心呢一點。
Mercedes-Benz GLC 車身長 4400 mm，後尾箱 400 L。
Audi Q5 車身長 4400 mm，後尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Mercedes-Benz GLC 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Audi Q5 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
總嚟講，Mercedes-Benz GLC 同 Audi Q5 都係馬來西亞市場幾好嘅車型。揀邊輛，關鍵都要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會拿 Toyota Fortuner 同 Mitsubishi Xforce 嚟做比較。今日我哋從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Toyota Fortuner 喺馬來西亞嘅 OTR 售價係 RM 195,880 - 241,880，一共有 3 個版本，包括 2024 2.8T VRZ Diesel（RM 241,880）、2024 2.7L SRZ Petrol（RM 202,880）、2024 2.4L Standard Diesel（RM 195,880） 等。
Mitsubishi Xforce 喺馬來西亞嘅 OTR 售價係 RM 109,930 - 119,930，一共有 2 個版本，包括 2026 1.5L Ultimate（RM 119,930）、2026 1.5L Urban（RM 109,930） 等。
從價錢來看，Mitsubishi Xforce 嘅起步價比 Toyota Fortuner 平咗 RM 85,950。老實講，喺呢個價位段，幾千塊嘅差距其實唔算大，關鍵仲係睇整體嘅性價比同長期使用成本。
Toyota Fortuner 搭載 2.5L Diesel，馬力 187 hp。官方油耗 8.5 L/100km。
Mitsubishi Xforce 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Toyota Fortuner 嘅 2.5L Diesel 比 Mitsubishi Xforce 嘅 1.5L Turbo 多咗 47 匹馬力，中段加速會更有信心，尤其係跑高速公路超車嘅時候。但 Mitsubishi Xforce 嘅油耗表現可能仲好，日常市區通勤嘅話差別唔會太明顯。
Toyota Fortuner 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
Mitsubishi Xforce 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 MI-PILOT。
兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
Toyota Fortuner 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
Mitsubishi Xforce 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Toyota Fortuner 同 Mitsubishi Xforce 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲係要睇你嘅個人需求同預算。建議大家做好功課，多比較間車行嘅報價，再去試駕先做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
你睇過印度嘅馬路嗎？
我喺網上見過。
畫面通常係咁，一輛轎車俾牛尾擋住，旁邊仲有亂竄嘅摩托，甚至周圍仲有賣奶茶嘅小夥，嗰叫一個“乾淨又衛生”。
然而，喺呢啲睇完好多人覺得生理不適嘅地方，豐田、鈴木、本田等日本車廠，卻決定將籌碼押落印度。
據印度“品牌質量基金會”網站顯示，三家車廠將喺印度投資近110 億美元建廠、提產能、搞出口。
對此有网友表示，三家日本車廠係咪錢多到無處花？
事實上，佢哋唔係錢多到花唔完，亦唔係被印度嘅咖哩蒙蔽咗心竅，呢啲日本車廠高層遠比我哋清醒。
而家嘅日系車，營業額、市場份額都喺下滑，原材料成本仲係升得飛起，打開世界地圖，搵一個能夠容納產能、拓充份額、競爭溫和嘅市場，唔係咁容易嘅事。
所以，唔係日本車廠選擇咗印度，而係因為冇得揀。
日本車廠之痛
曾經嘅日系車，嗰時妥妥係人哋個仔。
你問下十幾年前開過日系車嘅老司機，一提起日系車，幾乎就冇唔豎大拇指嘅，價錢平、省油、耐用又抵撞……
甚至好多日系車，仲要加價購買，但邊個諗到，呢個鐵打嘅江山，短短幾年時間就俾佢哋打得找唔著北。
隨著新能源汽車浪潮嚟到，電動化、智能化變成好多自主車廠“彎道超車”嘅目標，依托於中國強大嘅新能源汽車產業鏈優勢同車廠自身對研發、技術嘅堅持，中國自主品牌迅速實現咗“彎道超車”。
曾經被人吐槽嘅國產車，而家喺馬路越來越多人，甚至份額超越咗合資。
根據乘聯會嘅數據，喺2026 年4 月，自主品牌嘅份額已經高達62.5%，遠超日系嘅13.1%。
要知道，中國汽車市場係全球最大嘅汽車市場，喺中國市場失速，就相當於丟咗一塊巨大嘅蛋糕。
同時，中國市場近年嚟嘅主旋律依舊係價格戰，捲配置、捲價格、捲服務已經成為一種常態，亦對日系車嘅利潤產生咗巨大嘅影響。
除咗中國，日系車喺美國過得亦唔太好。
2025 年 1 月 20 日，特朗普宣誓就職第 47 任美國總統，自此開啟咗一連串搞搞震，其中就包括以國家安全為理由徵收額外嘅汽車關稅，導致進口日本汽車嘅關稅稅率一度高達 27.5%，雖然後嚟有所降低，但亦遠高於最初嘅稅率。
呢個操作，直接導致七大日本車廠喺2025 財政年度嘅關稅損失超2 萬億日元。
再睇日本本土，其實亦唔容易。
中東地緣衝突導致霍爾木茲海峽航運受阻，運輸成本、原材料成本暴漲，日本車廠都有苦難言。
高管們看著報表，背後發涼，只能尋找全新嘅增長曲線。
所以，日本車廠唔係愛上印度，係冇地方去。
揀選印度嘅深思熟慮
咁，印度點解咁有魔力，先至令日本車廠重資投入呢？
第一個優勢就係大。喺2025 年，印度汽車市場取得咗551.7 萬輛嘅新車銷量，同比增長 6%，刷新咗歷史紀錄，位居全球第三大汽車市場，已经连续四年超越日本，僅次於中國同美國。
呢個含金量唔使多講啦，而印度取得呢一成績，主要係因為印度一直喺推動減稅政策，促進消費，這導致國內消費意願出現咗明顯增強。
第二個優點係近，就係離日系車賣得動嘅地方近，如非洲等其他地區。
所以，印度對於日本車廠，更似一個建喺十字路口中央嘅便利店，你唔使將車分別運去八個國家，只需要喺印度呢站造好，然後一船一船甩去，就能削減唔少成本。
《日本經濟新聞》亦認為，印度有望轉變為佢哋全球嘅汽車供應中心。
第三個優點係穩。要知道，日系車嘅優勢就係燃油車，畢竟引擎、變速箱、底盤三大件，佢哋已經玩咗好多年，技術積累喺全球都係數一數二。
但係中國汽車市場已經全力推動電動化、智能化發展，導致日系車嘅優勢越來越弱，根本無法發揮出嚟，但印度唔一樣，佢擁有充電樁少、電動化進程緩慢嘅特點，印度老百姓買車，都仲係盯住平、省油、易修，而呢三點正係日系車嘅老本行。
尤其係鈴木，一直係印度汽車市場嘅常青樹，幾乎年年穩坐暢銷車型寶座，口碑好，勝過任何廣告。
所以，日本車廠大力佈局印度市場，顯然是經過深思熟慮嘅。
但，印度市場真係咁好混咩？
難啃嘅印度市場
當然，印度亦唔係完美得似個香口格，佢嘅缺點同佢嘅優點一樣明顯，而且每一個都夠日本車廠喝一壺。
先講電動化，冇錯，眼睇下印度充電樁少、電動車賣唔動，確實係日系燃油車嘅避風港。但你得諗諗，呢個“避風港”能避幾耐？
印度此前可係喊出咗 2030 年電動車佔新車 30% 嘅口號，雖然聽落似吹水，但抵唔住人哋真補錢、真建充電站。
試諗下，萬一有日印度突然開竅，開始大力推動電動化、搞基建，充電樁似雨後春筍咁冒出來，嗰日系車唔就傻眼？
呢唔係泰國市場嘅翻版咩？
當年日系車喺泰國都係躺贏，整個東南亞市場，都被稱為日系車嘅後花園，結果泰國率先推動電動化，中國電動車一嚟，直接就成咗香口格，再睇日系車，喺泰國嘅市場份額嘩嘩嚟咗落。
如果印度係電動化一加速，歷史大概率會重演，而而家呢次，日系車連逃嘅地方都快冇咗，點樣預防，將成為日本車廠嘅首要問題。
再講政策，印度嘅政策就似一鍋咖哩，你永遠唔知下一口食到係雞肉定係馬鈴薯。
呢個魔幻嘅國家，今日係低關稅鼓勵建廠，明日就可能罰你一筆巨款，更令人頭痛嘅係強制合資，外國車廠想喺印度賣車，要搵本地夥伴搭檔，等你工廠建好咗、供應鏈搭完咗，印度直接背刺你，到嗰陣無論係加錢定撤資，換嚟嘅都係心痛。
所以你看，印度呢個市場，就好似一個睇落好甜嘅芒果，咬落去第一口仲行，再啃幾口就摸著硬核。
日系車而家嘅算盤係，趁住核都未硌牙，趕緊多啃幾口，但核遲早會硌到，只係唔知係邊一日。
尾聲
日系車呢趟印度之旅，唔係去旅遊，係去搵食。
中國同東南亞嘅飯桌更擁擠，生產、運輸嘅成本又提高咗，放眼全球，就印度呢口鍋仲冒住熱氣，哪怕入面煮嘅係咖哩味嘅石頭，都要硬著頭皮啃落去。
日本車廠想擴大市場，印度想嘅係拉動經濟、解決就業，雙方都有各自嘅心思。
至於結局係日系車喺印度重新封神，定係好似當年嘅部分友商一樣灰溜溜走人，那就唔知啦。
但無論點樣，呢場戲先至開始，我哋慢慢睇就得啦。
反正印度嘅故事，從來唔會悶。
唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。
（長安啟源全新 Q05）
值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。
（零跑 A10）
如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。
（長安啟源全新 Q05）
但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。
（零跑 A10）
如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。
（長安啟源全新 Q05）
（零跑 A10）
講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。
（長安啟源全新 Q05）
（零跑 A10）
除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。
（長安啟源全新 Q05）
（零跑 A10）
反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。
（長安啟源全新 Q05）
（零跑 A10）
除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。
因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。
（長安啟源全新 Q05）
（零跑 A10）
動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。
（長安啟源全新 Q05）
（零跑 A10）
總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。
On June 1, Geely Automobile officially released the May 2026 sales report: Total group sales reached 237,637 units, achieving double growth month-on-month and year-on-year for three consecutive months.
The overall car market this year has not been easy, with many brands under pressure to adjust. Against the backdrop of overall market pressure and intensified industry competition, Geely carved out its own rhythm, making steady progress and running smoother. Especially in the new energy sector, sales reached 133,355 units in May, with penetration rate surging to 56.1%, exceeding half for four consecutive months, firmly establishing itself in the new energy main track.
In this eye-catching data, Geely Xingyuan is definitely the brightest one in the field — single month sales in May were 36,426 units, accounting for nearly 45% of Galaxy sales, truly a top-tier star.
1. May Sales Soar, Xingyuan Carries Half the Load
In May, four major brands under Geely exerted effort simultaneously: Geely Brand 182,528 units, Lynk & Co 20,732 units, Zeekr 34,377 units. The three lines of premiumization, globalization, and youthfulness were developing healthily and sustainably in sync.
As the group's new energy main force, Geely Galaxy sold 81,727 units in May, while the Xingyuan model alone contributed 36,426 units. Roughly for every two Galaxies sold, one is a Xingyuan. Accounting for nearly 45% of the Galaxy brand's share, it is the unquestioned sales leader. This achievement is not luck, but an inevitable result of long-term market reputation and product power accumulation.
Since its launch, the popularity of Xingyuan has never dropped: Cumulative deliveries exceeded 700,000 units in 573 days, selling one unit per minute, firmly holding the top spot in China's car market all-category sales champion for 2025; in 2026, it even broke into the global new energy top three in the first quarter, becoming the only model from a Chinese brand to enter the global top three.
From a home commuting small car to a global hit, Xingyuan has step-by-step turned the "Chinese Small Car" into a world showcase.
2. All-New Xingyuan Launches Refreshed, 61,800 Yuan Upwards, Five Champion Strengths Maxed Out
On May 28, the all-new Xingyuan officially launched. Limited-time benefit price 61,800 - 91,800 yuan. No flashy gimmicks, no trap-style configurations. With over 100 product power upgrades and 25 industry-unique hardcore strengths, plus the market heat that exploded upon launch, it defines the benchmark for 100,000-level pure electric small cars again. This upgrade is summarized in one sentence: Max out everything users care about most.
1. Powertrain Upgrade: Range and Fast Charging Both Top-Tier
The all-new Xingyuan series range is increased, with a maximum CLTC range of 480km (previous model 410km), anxiety-free daily commuting; the only in its class with CATL cells + liquid cooling temperature control + 11-in-1 highly integrated electric drive standard across the series. 30%-80% fast charging takes only 19 minutes, full charge departure in one coffee time, charging efficiency is the ceiling of its class.
2. Driving Control Beyond Class: Native Rear-Wheel Drive + Track-Level Tuning
Many people think cheap small cars are hard to drive, but Xingyuan directly breaks prejudice: The all-new Xingyuan is the first in its class to use a global native architecture, standard rear-wheel drive, and independent suspension pure electric small car. Stable chassis, responsive steering, easy to drive and park.
Joint track-level tuning by China and Germany, combining handling stability and flexibility. Moose test 80.7km/h, Fishhook test 130km/h successfully passed. Handling performance rivals 200,000 yuan level sport coupes; G-TCS 2.0 all-weather anti-slip system, G-CST 2.0 all-scenario comfort braking, not only can novices drive easily, veteran drivers can also find fun.
3. Intelligence Maxed Out: Flyme Auto 2 + Hanhu H3
Cabin intelligence comprehensively upgraded, equipped with Galaxy Flyme Auto 2, 7nm Longying No. 1 chip + 16G+128G large storage, operation is silky smooth. AI Eva voice assistant supports fuzzy instructions, context memory, car control and entertainment handled in one click. Also equipped with Hanhu H3 intelligent driving solution, Highway NOA, All-scenario APA parking, HPA memory parking (2km ultra-long memory), 1.38 billion km safe driving verification, smarter the more you drive, safer the more you drive.
4. Safety No Compromise, Small Cars Have Big Safety
Xingyuan has always emphasized: "Small cars must have big safety". The all-new Xingyuan uses a five-long-eight-transverse star-armor cage body. Roof compression strength reaches 3.4 times vehicle weight, protecting the passenger compartment to the maximum extent during collisions.
Battery safety is even stricter: National Standard 2x test standard, after 1000 cycles capacity still 90.72%, passed CCTV same-class only front + side continuous collision test. High voltage system power off timely, battery no fire, passenger compartment no deformation, guarding every trip. Simultaneously standard DOW door opening warning, AEB active braking, Sentry mode, active and passive safety fully maxed out, giving users full sense of security.
5. Breaking Out Overseas, Becoming the "Made in China" Calling Card
Xingyuan not only leads domestically, but in the overseas market it is a "Made in China" card, already landed in 30+ countries and regions. Brazil launched in 2 months sold 2,300+ units, Thailand auto show single week orders 3,300 units; won Brazil Annual Best Compact Electric Vehicle, Indonesia Auto Show Most Loved Electric Vehicle. Chinese small car, is shining on the world stage.
3. New Energy Penetration Rate 56.1%, Xingyuan is the Growth Core
In May, Geely new energy penetration rate reached 56.1%, breaking 50% for more than 4 consecutive months, transformation speed and quality are leading the industry. To achieve this, Xingyuan has contributed significantly. It accurately fits into the 100,000-level most mainstream market, did not blindly follow the price war, but won users with solid product power. With 61,800 yuan starting price + upgrade-level product power, breaking the "low price low quality" cognitive, touching millions of families with high quality and good price; relying on mature and reliable powertrain, safe and stable quality, intelligent and user-friendly experience, continuously accumulating user reputation, forming a market consensus: "Buy 100,000-level pure electric small car, choose Xingyuan first".
Summary:
From May single month 36,426 units, to cumulative 700,000 units; from China champion to global top three. Xingyuan did not breakout relying on gimmicks, but step by step, using range, fast charging, driving control, intelligence, safety five hard strengths, conquered 10 million users, and also became the confidence behind Geely's high-quality growth.
In the increasingly competitive car market, Geely's ability to achieve double growth for three consecutive months and new energy penetration over half cannot be separated from hit models like Xingyuan. In the future, the all-new Xingyuan will continue to deepen the 100,000-level market, bringing upgrade-level experience to more families, and also help Geely run steadier and farther on the new energy track.
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
