Rising Auto

Rising Auto New Energy Automobile Co., Ltd. (trading globally as Rising Auto or Feifan Auto) is a premier Chinese pure-electric passenger vehicle manufacturer headquartered in Shanghai, People's Republic of China. Operating out of its ultra-advanced global R&D networks and its high-technology smart manufacturing mega-factory complexes in Shanghai, the company rose to international prominence as the dedicated technological vanguard division of SAIC Motor.

The brand specializes exclusively in hand-crafting high-status smart executive saloons, aerodynamic fastback coupés, and premium intelligent sport utility vehicles (SUVs). Today, the enterprise operates as a vital global export and technology incubation cell, utilizing its proprietary QUICK SWAP metallurgy and high-density computing platforms to spearhead premium intelligent mobility and zero-emission transit channels across international markets.

Development History

The R-Brand Genesis and Independent Rebirth (2020–2021)

The corporate lineage began in Shanghai when the multi-billion-pound global empire SAIC Motor decided to launch an independent high-technology branch to completely bypass slow-moving hybrid compromises and aggressively capture the emerging pure-electric luxury vehicle vanguard. Initially incubated as the premium "R-Brand" under SAIC's Roewe division, the platform's commercial success and critical acclaim exploded.

In October 2021, SAIC executives made a bold corporate decision, executing a full operational split to incorporate Feifan Automotive (Rising Auto) as an autonomous global luxury marque, shifting all metallurgical tooling and software engineering teams to a clean-sheet smart manufacturing matrix.

The R7 Triple-Screen Shockwave and the Sinopec Swapping Treaty (2022–2023)

In 2022, the factory unleashed its absolute definitive historical masterpiece: the Rising R7. This premium coupé-SUV was an absolute mechanical and digital revelation. It completely tore up traditional vehicle assembly by debuting the RISING MAX digital cockpit matrix—a single, massive sheet of un-jointed glass enclosing an advanced 43-inch triple-screen OLED display co-developed alongside electronics giant Pioneer, taking global consumer electronics subcultures by storm.

In 2023, Rising Auto executed an infrastructure and product masterstroke that permanently transformed the global consumer EV landscape: the activation of its automated QUICK SWAP network. To eliminate battery degradation and speed up charging metrics, Rising Auto forged a historic mega-alliance with the state-backed energy titan Sinopec.

They co-built a massive transcontinental network of automated drive-in pods at existing petrol stations. The mechanical factory system automatically unbolted the depleted battery pack from underneath the car, sliding in a fresh, 100% charged pack in an earth-shattering 2.5 minutes, permanently establishing Rising Auto's infrastructure sovereignty.

The Unified Engineering Consolidation (2024–Present)

Entering the late-2020s, the global automotive landscape completed a massive shift toward software-defined efficiency. To maximize platform sharing and eliminate duplicate corporate marketing costs, SAIC Motor strategically consolidated Rising Auto's advanced R&D pipelines closely alongside its premium sister brand, MG, and IM Motor.

Retooling the Shanghai mega-factories, Rising Auto leveraged SAIC's unified 900V high-density Silicon Carbide (SiC) ultra-fast charging architectures and their proprietary autonomous driving AI chips. By establishing high-volume international export channels, the Rising Auto genetic lineage successfully future-proofed its historic spatial packaging legacy for the 21st-century green intelligent mobility economy.

Core Engineering Signatures & Technical Attributes

The RISING POWER Quick-Swap Matrix: The definitive structural backbone of Rising Auto's vehicle architecture. Every car is built around a highly standardized, liquid-cooled pack matrix secured to the chassis rails via an ultra-durable mechanical locking latch array designed to handle thousands of high-velocity automated unbolting and re-bolting cycles inside Sinopec pods.

The RISING PILOT Watchtower Array: The definitive visual hallmark of the F7 and R7 generations. The leading edge of the roofline features a prominent, distinct central LiDAR laser radar pod flanked by high-definition camera lenses, creating an advanced visibility matrix that actively scans oncoming environments past 500 metres to drive the automated neural networks.

The 43-Inch Monolithic OLED Glass Cabin: Rising Auto interiors completely reject traditional plastic dash trim. Their luxury cabins center around a massive, full-width triple-screen dashboard layout equipped with an integrated Huawei AR-HUD (augmented reality heads-up display), managing vehicle performance logs, navigation tracking, and climate envelopes.

Product Portfolio

A. Premium Intelligent Crossover SUVs

The high-volume, aerodynamic sports luxury crossover fleet dominating the brand's early design history.

Rising R7: The absolute definitive pinnacle icon of the brand's independent engineering history. A mid-sized luxury coupé-SUV featuring an ultra-low, fluid sloped fastback silhouette, an active aerodynamic active lower flap, the RISING MAX triple-screen cockpit, and a drag coefficient of just 0.238.
Rising RC7: The brand's contemporary large-scale flagship luxury intelligent family SUV, based on next-generation high-voltage architectures, featuring multi-row first-class airline-style electronic massage lounges and integrated LiDAR radar safety matrices.

B. High-Volume Intelligent Premium Saloons

The sleek, high-status smart executive saloons engineered to break the premium segment monopoly.

Rising F7: A magnificent, highly advanced premium executive flagship sedan. Combining a wind-tunnel-sculpted body panels shell with a dual-motor four-wheel-drive system producing 544 horsepower, its battery-swapping capability and a drag coefficient of just 0.206 turn it into an elite global competitor.
Rising ER6 (Early Era / 2020–2022): The historic foundational compact electric sedan that established the brand's early volume fortune during the initial R-brand incubation phase, celebrated for its robust daily mileage reliability.