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ROX Intelligence (ROX Intelligence) is a tech company focusing on smart car innovation, operating the new energy vehicle brand "ROX Motor". The company was officially established on January 8, 2021, in Yangpu District, Shanghai, co-founded by Chang Jing (Chairman) and Yan Feng. Headquartered at Guoquan North Road, Yangpu District, Shanghai, it belongs to a tech promotion and application service enterprise, with the core philosophy of "algorithms drive mobility, software defines vehicles". The legal representative is Chang Jing, wholly held by Roborock (Hong Kong) Co., Ltd..
ROX Intelligence (and its brand ROX Motor) English name ROX shares the same origin with Roborock. Founder Chang Jing is a continuous successful entrepreneur in China's tech industry. He founded Roborock in 2014. The company rose rapidly with its robot vacuum products and successfully listed in 2020, becoming a phenomenon-level project in the venture capital circle. At the end of 2020, after achieving financial freedom, Chang Jing resolutely devoted himself to car manufacturing as an outdoor self-driving off-road enthusiast with more than 10 years of experience, and ROX Intelligence started from here.
ROX Intelligence obtained the certification of a national high-tech enterprise in November 2022 and is considered the fastest enterprise technology company to obtain this honor in the automotive technology industry to date. The company's team has more than 75% researchers, average age 35 years, average patent application per person in the first year of establishment exceeded 1.8, and by February 2023, a total of nearly 500 patent applications were made. The company aims to empower outdoor life and outdoor travel through technology, provide the dream travel mode for those who yearn for the distance, and is committed to becoming the "global first choice new energy brand for outdoors".
At the beginning of 2021, ROX Intelligence was officially registered. Only 3 months after establishment, Angel financing was completed, valuation reached $240 million, investors were Aurora Ventures and Gaorong Capital. Later that year, the company successively completed B-round financing (Qiming Venture Partners, Gaorong Capital, Yunji Capital) and a $100 million financing led by Tencent Investment and Sequoia China, the financing rhythm was extremely compact.
In April 2022, ROX Intelligence completed D-round financing, led by US hedge fund Coatue, followed by Sequoia, IDG Capital, etc., valuation reached $2 billion, officially joining the unicorn list. Later that year in November, the company obtained the certification of national high-tech enterprise. In terms of development model, ROX Intelligence continued the founder's product definition and technology integration experience accumulated in Roborock, adopting a "Huawei Select-like" light asset model - not personally building a complete vehicle factory, but providing product definition, marketing, as well as core intelligent technologies such as three-electric technology, intelligent cockpit, and intelligent driving to complete vehicle companies with production capabilities. The company's intended largest cooperative vehicle enterprise is Beijing Automotive Manufacturing Plant in Qingdao, and behind BAIC Manufacturing is the Weihao Group known as the "Global Aluminum King".
2023 was an important year for ROX Intelligence to realize product implementation. In April, the company launched ROX Matrix, an intelligent car system that can be applied in urban and outdoor multi-scenarios. On August 22, ROX Intelligence and Weihao Group officially launched the first model ROX 01 of their new energy vehicle brand ROX Motor, appearing as a mid-to-large size intelligent luxury SUV. In October, the first mass-produced vehicle went off the production line, and national delivery officially opened in November. In December, the company announced receiving $1 billion strategic investment from Weihao Group, and the cumulative investment amount for the year exceeded $1.5 billion.
Entering 2025, ROX Intelligence's business entered a healthy growth track. The company achieved continuous sales growth for 11 months throughout the year, with annual deliveries reaching 15,318 units, nearly 3 times year-on-year. At the end of 2025, the flagship SUV ROX ADAMAS China version was officially launched, further perfecting the company's high-end product matrix.
In 2026, ROX Intelligence welcomed another important milestone in the capital layer. In March, the company had a major change in industrial and commercial registration, registered capital increased from about 1.7 billion RMB to 3 billion RMB, an increase of 77%. The funds obtained from this capital increase will mainly be invested in three directions: core product R&D, channel expansion, and technology upgrade. The company clearly stated the 2026 global sales target of 30,000 vehicles. Supported by 3 billion RMB registered capital, it will go all out to rush for the leading position in the "high-end outdoor new energy track". Later that month, the 20,000th complete vehicle of ROX Motor went off the production line, marking that the company has moved from the startup phase to a new stage of scaled delivery.
ROX Intelligence operates the new energy vehicle brand "ROX Motor" (ROX) under its name, currently the main products are ROX 01, and the flagship SUV ROX ADAMAS launched at the end of 2025.
ROX 01 is the first mass-produced model cooperated by ROX Intelligence and Weihao Group, positioning as a mid-to-large size intelligent luxury SUV, focusing on all-terrain outdoor off-road scenarios. The car uses a dual-motor four-wheel drive extended-range electric system, equipped with a 1.5T four-cylinder range extender and 70L fuel tank, CLTC comprehensive range reaches 1338 kilometers, WLTC comprehensive range 1115 kilometers. The body size is length 5050mm, width 1980mm, height 1869mm, wheelbase 3010mm. ROX 01 provides All-around 7-seater version (2-2-3 layout, with center aisle) and Exclusive 6-seater version (2-2-2 layout, second row equipped with aviation seats) two versions. The All-around 7-seater version has a unified national retail price of 349,900 yuan, the Exclusive 6-seater version price is 359,900 yuan. The vehicle offers six exterior color options: Black, White, Silver, Blue, Green, Gray. ROX 01 supports up to 6kW external discharge function, combined with official roof platforms, side tents and other expansion accessories, can quickly switch to outdoor kitchens, open-air cinemas and other diverse scenarios. The official also customized a rear kitchen and dining system, deeply combining the vehicle with camping scenarios.
ROX ADAMAS is the flagship SUV model launched by the company at the end of 2025, further perfecting ROX Motor's product matrix in the field of high-end outdoor new energy. The model inherited the all-terrain gene of ROX 01, and at the same time comprehensively upgraded in luxury configuration and intelligent experience, targeting user groups pursuing higher quality outdoor travel experience.
According to the company's product planning, from 2025 to 2027, ROX Motor will maintain a "one new car per year" release rhythm, continuously perfecting the product matrix from hard off-road to luxury flagship. Currently, the company's product line is still based on the extended-range electric system, and in the future, it is not excluded to carry out extension layout in the direction of core components and pure electric vehicles.
2025 was a year of qualitative change for ROX Motor under ROX Intelligence. Annual delivery reached 15,318 units, nearly 3 times year-on-year, and achieved continuous positive sales growth for 11 months. The company adheres to the steady operating strategy of "not exchanging price for scale", relying on product value to attract user groups who truly recognize the brand concept, and the sales curve shows a continuous and healthy climbing trend. In January 2026, ROX Motor delivered a monthly delivery result of 1028 units, continuing the steady growth rhythm since 2025. As of March 2026, ROX Motor has completed the delivery of the 20,000th complete vehicle, marking that the scaled delivery capability has stepped up to a new level.
In terms of channel and service system, ROX Motor adopts the strategy of "quality over quantity". As of the end of 2023, 17 experience halls, 11 delivery centers, and 11 service centers have been opened in 17 cities across the country such as Shanghai, Beijing, Shenzhen, Chongqing, Guangzhou, Suzhou, etc., while in 55 cities, 62 authorized paint and spray service centers have been authorized. Entering 2026, ROX Motor further launched the "Agency Cooperation" model to accelerate filling the shortcomings of the domestic sales and service network.
In terms of core data, the company was selected in the "2024 Hurun Global Unicorn List" with a valuation of 15 billion yuan, ranked 523rd. In March 2026, the company's registered capital increased from 1.7 billion RMB to 3 billion RMB, with an increase as high as 77%, laying a solid financial foundation for subsequent R&D investment, channel expansion and global layout of the brand.
In terms of industry evaluation, ROX 01 has formed a unique product label in the outdoor new energy sub-market at the 300,000 yuan level. Industry insiders pointed out that ROX 01 has many similarities with Li Auto L8 in interior design, space configuration, power system and product pricing positioning, known as a "off-road version of Li L8".
ROX Intelligence's core competitiveness lies in algorithms and software technology. Through the technical concept of "algorithms drive mobility, software defines vehicles", it is committed to self-developing core software systems for intelligent cars. The company's technology system is mainly composed of three major sectors: ROX Matrix Multi-domain Fusion Smart System, Intelligent Chassis and Autonomous Driving Technology, and Deeply Customized Software Algorithms.
ROX Matrix Multi-domain Fusion Smart System is ROX Intelligence's technology flagship. The system was officially launched in April 2023 and can realize urban and outdoor multi-scenario applications. ROX Matrix's core feature lies in "multi-domain fusion" - integrating relatively independent functional domains in traditional cars (such as power domain, chassis domain, cockpit domain and autonomous driving domain) through self-developed middleware layer and common service layer to achieve unified integration, realizing hardware and software decoupling. The system can intelligently perceive the surrounding environment and road conditions, and provide corresponding driving assistance and safety guarantees. The company also plans to customize software functions related to outdoors to the SoC chip, maximizing the efficiency of self-developed software through customized software-hardware collaboration. ROX Matrix system is also deeply optimized for outdoor scenarios, including intelligent traversal algorithms for complex road conditions such as snowfields, deserts, and river surfaces, forming the industry's first all-terrain adaptive and intelligent traversal capability.
Intelligent Chassis and Autonomous Driving Technology: ROX Intelligence cooperated with Pony.ai to develop the intelligent driving assistance system, using NVIDIA DRIVE Orin core computing chips, which can easily face more complex road conditions, and provide the vehicle with powerful information processing and learning capabilities. ROX 01 Standard Intelligent Driving Version enjoys L2+ intelligent driving assistance system, high-level intelligent driving version has continuous evolution capabilities for functions such as City NOA and Highway NOA. In terms of cockpit, ROX 01 is equipped with Qualcomm 8155 chip, equipped with 12.3-inch high-definition instrument screen. The company also applied for patents related to the field of autonomous driving technology, including key technical achievements such as "Method for Determining Vehicle Confidence Information".
In terms of technology ecosystem construction, ROX Intelligence has established deep partner relationships with CATL, Union Electronics, Bosch, Continental, Hesai Technology, Vector Victor, etc., forming a complete supply chain system covering core links such as three-electric system, intelligent driving, sensors and software algorithms.
Overseas markets are the core engine of ROX Intelligence's global strategy. The company adheres to the "precise market selection, deep localization, long-term service construction" export path, locking the first offensive direction to the Middle East, North Africa and Central Asia, forming a differentiation from the strategy of most Chinese vehicle companies focusing on the Southeast Asian market.
The Middle East market is the most important part of ROX Motor's global layout. The combination of 1.5T four-cylinder range extender and 70L fuel tank equipped on ROX 01 can achieve a comprehensive real range of over 1000 kilometers, perfectly adapting to the usage scenarios of large urban spacing and high long-distance traversal demand in the Middle East. In the UAE market, ROX 01 has ranked in the top five of all-terrain luxury SUV sales over 500,000, with a market share of 6%. In the Egypt market, the vehicle precisely enters the high-end market with a price of 3.65 million Egyptian pounds (about 526,600 RMB). The heat dissipation system optimized for the desert high-temperature environment has been highly recognized by users and has achieved rapid distribution relying on 43 sales networks of local dealers. In December 2025, Yueyang Guansheng Investment Development Co., Ltd. and ROX Intelligence officially signed the first batch of 400 ROX Motor procurement contracts, which will be exported to the Middle East, Africa and other regions using Guansheng Company's existing purchase and sales channels.
In terms of supply chain and capacity implementation, ROX Intelligence has taken a key step. In May 2025, the Middle East's first luxury sports car manufacturer W Motors announced cooperation intention with ROX Intelligence in Abu Dhabi, UAE. In May 2026, the Abu Dhabi Investment Authority (ADIO) signed a cooperation agreement with ROX Motor, planning to build a new SKD assembly factory producing models for the global market at the Khalifa Economic Zone Abu Dhabi (KEZAD Group). The factory site is located in the KEZAD Logistics Park in the Mussafah area, aiming to create the first AI manufacturing center in the Middle East region. It is planned to be put into use in the second half of 2026, and by 2030, strives to achieve an annual production capacity of 300,000 units.
In terms of Middle East and Central Asian markets, ROX Motor embedded the vehicle's snow mode and long-range advantages into high-end social scenarios by creating a celebrity-packed launch event in Kazakhstan. ROX has established parts warehouses in key areas of the Middle East and Central Asia, achieving emergency delivery within 5 days in the region, and plans to build 60 standardized after-sales service centers globally within 2025. As of 2026, ROX Motor products have entered more than 40 countries and regions worldwide. In terms of overseas channel digitization, ROX Intelligence cooperated with Qianjiang Network to create a cross-border B2B dealer mall, empowering overseas distribution system upgrade with full-link digital capabilities.
Looking to the future, ROX Intelligence has established the long-term goal of "becoming the first choice new energy brand for global outdoor enthusiasts by 2030".
Sales and Capacity Targets: The company has clearly formulated the 2026 global sales target of 30,000 vehicles. The large capital increase of affiliated companies to 3 billion yuan in March 2026 is exactly to provide financial guarantee for realizing this target. With the continuous improvement of supply chain and channels, especially after the Middle East SKD factory is put into production in the second half of 2026, ROX Motor is expected to significantly improve overseas delivery capabilities.
Product Planning: From 2025 to 2027, ROX Motor will maintain the release rhythm of "one new car per year". After ROX 01 and ROX ADAMAS, the company plans to continue to deepen the product matrix, with all-terrain luxury positioning as the core, and further cover more sub-markets. In terms of technology, the company will continuously optimize the intelligent cockpit and assisted driving system, and deepen cooperation with enterprises such as Weihao Group to promote lightweight technology R&D.
Deepening Globalization: The Middle East factory construction agreement signed with ADIO and KEZAD Group in May 2026 is a core step for the company to realize the transformation of "from export to localized production" overseas. The factory is planned to be put into operation in the second half of 2026, and will radiate the global market with the Middle East as a base in the future. In terms of market expansion, in addition to mature positions such as the Middle East, North Africa and Central Asia, the company will gradually open up more regional markets such as Europe and Southeast Asia.
Channel and Service Upgrades: In 2026, ROX Motor will launch the "Agency Cooperation" model to further supplement the sales network coverage in the domestic. On the overseas side, with the completion of the Middle East SKD factory, the company will establish a more complete localized service and parts supply system.
Capital and Technology Synergy: The company has completed more than $1.5 billion in financing, receiving continuous support from leading investment institutions such as Coatue, IDG Capital, Tencent, Sequoia China, and Weihao Group. The registered capital increase in March 2026 provides sufficient capital ammunition for mid-to-long-term R&D investment and global expansion. The company will continue to adhere to the "software defines vehicles" technical route, continue to invest in core areas such as algorithms, intelligent cockpit and autonomous driving, and consolidate differentiated competitive advantages.
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