MAXUS

I. Basic Information

Brand Name: MAXUS

English Name: SAIC MAXUS

Country of Origin: China

Headquarters: Shanghai, China

Brand Type: Chinese Marque

Founded: 2011

Parent Group: SAIC Motor

II. Brand Overview

About SAIC Motor

SAIC Motor Corporation Limited (referred to as "SAIC Motor", stock code 600104) achieved an overall listing in 2011. The group recorded annual vehicle wholesale volumes of 4.013 million units and retail sales of 4.639 million units. Among these, sales of its proprietary brands reached 2.741 million units, accounting for nearly 60% of total sales. New energy vehicle (NEV) deliveries hit 1.368 million units, up 30% year-on-year, while overseas market sales reached 1.082 million units, further expanding the group's "double million" scale. In July 2025, SAIC Motor ranked 138th on the Fortune Global 500 list with consolidated revenue of USD 87.2239 billion for the 2024 financial year, marking its 21st appearance on the list.

About MAXUS

MAXUS is a brand under SAIC MAXUS Automotive Co., Ltd. We firmly believe that the true value of a vehicle lies in empowering every journey. As such, we not only offer a comprehensive lineup of smart-manufactured models covering light commercial vehicles (LCVs), pick-up trucks, MPVs, and motorhomes, but also strive to become your dependable partner for business growth and a trusted companion for lifestyle adventures through cutting-edge technology and services. Driving MAXUS forward is a future-ready engineering ecosystem. The Hongtu super commercial electric architecture and the Xingzhan super full-stack off-road platform form the robust foundation of our products to meet all-scenario demands. On the service front, the Lingju ecosystem and the MAXUS 8S Super User Experience Center establish a seamless service ecosystem spanning smart mobility solutions to comprehensively empower owners in both business and daily life, delivering on the promise of moving from "owning a vehicle" to "possessing a capability." This commitment is backed by world-class manufacturing credentials: we operate one of China's only two World Economic Forum (Davos) 4.0 Lighthouse Factories and hold triple five-star safety quality certifications. These strengths establish MAXUS as a flagship of "Smart Manufacturing in China", selling across over 100 countries and regions worldwide with the trust of over 1.2 million owners. MAXUS remains committed to unlocking greater possibilities for our customers' lifestyles and business growth, leading the new energy commercial vehicle sector into a value-driven era.

III. Brand Emblem

At the heart of the SAIC MAXUS emblem are three cohesive, progressively layered arrowheads, representing the core brand values of "Technology, Trust, and Progress". The surrounding oval ring symbolises SAIC MAXUS's global strategic vision and its deep-rooted synergy with SAIC Motor. The seamless integration of the oval frame and the three arrows encapsulates the core brand pillars of "Technology, Trust, and Progress".

2025–Present

2014–2025

2010–2014

The original SAIC MAXUS badge featured three arrowheads combined with the British MAXUS wordmark in a pronounced 3D design, clearly accentuating both elements.

2014–2016

In 2016, SAIC MAXUS revised the emblem by removing the MAXUS lettering directly underneath the badge and integrating it below the main SAIC MAXUS brand script to clarify their hierarchical relationship. Concurrently, an oval outer ring was introduced, closely framing the three interlocking arrows.

2019 to Present

In 2019, SAIC MAXUS refined the logo further. Retaining its fundamental geometry, the brand adopted a clean, minimalist 2D flat-design aesthetic in line with modern automotive design trends.

IV. Model Lineup

The SAIC MAXUS portfolio encompasses MPVs, SUVs, motorhomes, wide-body commercial vans, and pick-up trucks, achieving complete market coverage across passenger and commercial vehicle segments. Led by the G10 and G20, its MPV lineup has served high-level international summits including APEC and the G20. In the SUV arena, the lineup features the rugged, ladder-frame D90 alongside family-oriented urban crossovers like the D60. In the domestic campervan, pick-up truck, and commercial van segments, SAIC MAXUS also fields a robust selection of competitive models, alongside its innovative EUNIQ hydrogen fuel-cell vehicle series.

Flagship Model Line: SAIC MAXUS G10

Debuting in 2013, the SAIC MAXUS G10 is a full-size MPV styled by renowned Italian design house Torino Design. It features a ZF automatic transmission and a high-comfort chassis expertly tuned by LOTUS UK. The model has served as official transport for numerous high-profile global summits and sporting events, and was selected as a parade command vehicle during the Grand Military Parade. In the market, the G10 competes directly with segment rivals such as the GAC Trumpchi M8 and Buick GL8.

V. Core Technologies

Spider Intelligent Connectivity: Introduced in 2021, the Spider Intelligent Connectivity system is SAIC MAXUS's next-generation smart infotainment platform developed in partnership with Tencent TAI. Paired with Spider Intelligent Driving technologies and powered by SAIC's third-generation domain controller architecture, it delivers exceptional ride refinement and cornering stability, accelerating MPV owners into the era of intelligent mobility. The system is currently featured on the new MAXUS G20 and G50 PLUS.

Cloud Diagnostic Platform Architecture: Utilising the integrated iCGM intelligent connected gateway, this architecture creates an on-board smart data hub providing 24/7 vehicle diagnostics and predictive fault detection. It enables preemptive remote diagnostics before drivers even detect an issue, as well as rapid remote specialist support when repairs are needed. Owners can monitor complete vehicle health metrics in real time via a dedicated smartphone app. This system is currently deployed on the SAIC MAXUS D90 PRO, V90, and G20.

VI. Vehicle Architectures

MIFA Platform: SAIC MAXUS has engineered an all-new platform capable of supporting transverse front-wheel-drive and all-wheel-drive configurations, dedicated new energy powertrains, as well as SUVs, MPVs, and pick-up trucks. It incorporates advanced capabilities such as C2B smart customer-to-business customisation, intelligent connected vehicle technologies, biometric recognition, and intuitive human-machine interface (HMI) systems, marking the commercial maturity of SAIC MAXUS's next-generation connected vehicle technologies. The MIFA 9 premium electric MPV serves as the platform's inaugural model.

VII. Brand Heritage in China

In 2009, SAIC acquired the intellectual property and vehicle platforms of the British commercial vehicle brand MAXUS, introducing it to the Chinese market under the MAXUS marque as SAIC's dedicated commercial vehicle arm alongside Roewe and MG. In 2016, SAIC MAXUS was honoured with the "National May 1st Labour Certificate", the annual "Shanghai Quality Gold Award", and served as a Senior Sponsor for the G20 Hangzhou Summit. In 2017, the SAIC MAXUS G10 served as the official command and logistics support vehicle for the PLA 90th Anniversary Military Parade, and in 2018, the brand was appointed the designated transport provider for the Shanghai Cooperation Organisation (SCO) Secretariat. Furthermore, SAIC MAXUS maintains deep strategic partnerships with leading tech conglomerates such as Alibaba and Tencent.

(Some images sourced from the internet)