SAIC MAXUS D90

The SAIC MAXUS D90 (along with its subsequent upgraded iteration, the D90 Pro) is a mid-to-large ladder-frame SUV launched by SAIC MAXUS, marking the brand’s inaugural entry into the SUV segment. Engineered on a rugged body-on-frame platform as a "full-size" SUV, the D90 has carved out a unique niche in the domestic rugged 4x4 segment with its imposing road presence, robust off-road capabilities, and pioneering C2B bespoke mass-customisation model.

Model Overview

Positioned as a mid-to-large SUV, the D90 measures 5,005 mm in length, 1,932 mm in width, and 1,875 mm in height, with a generous wheelbase of 2,950 mm. Marketed as a "full-size intelligent rugged SUV", its key selling points include superior torsional rigidity courtesy of its ladder-frame chassis, versatile multi-seat layouts (available in 5-, 6-, and 7-seater configurations), and a highly bespoke experience via the "Spider Selection" digital platform. In export markets (badged as the LDV D90), it spearheads Chinese automakers' expansion into developed automotive markets, frequently competing directly against mainstream global 4x4 contenders.

Development History

Inception and Global Expansion (2017–2019): The D90 was officially launched in 2017 as SAIC MAXUS’s maiden SUV offering. Benchmarked against stringent international standards from its initial R&D stages, it made early inroads into mature markets such as Australia. In 2019, alongside the brand’s identity revamp and modernisation (under the "MAXUS" nameplate), the D90 range shouldered a vital mission to propel the marque upmarket.

Pro Evolution and Hardcore Upgrades (2020–2021): Introduced in 2020, the D90 Pro brought substantial upgrades to its powertrain and off-road hardware. Equipped with SAIC's "π" 2.0T Bi-Turbo twin-turbo diesel engine paired with a ZF 8-speed automatic gearbox and BorgWarner’s latest-generation transfer case, it delivered not only higher output but also a notable leap in rough-terrain passability and recovery capability.

Deeper Customisation (2022 to Present): The D90 continues to satisfy dedicated 4x4 enthusiasts with specialised styling and equipment packs (such as the "Amazon" Edition). As the flagship SUV, it has preserved its hallmark C2B user co-creation model, consistently refining trim specifications and smart features based on driver feedback to retain its competitive edge in an increasingly crowded rugged SUV sector.

Market Performance

The D90 line-up stands as a key flagship for SAIC MAXUS in the passenger car market. Although body-on-frame SUVs generally command smaller sales volumes than unibody urban crossovers, the D90 has drawn a strong following among outdoor lifestyle enthusiasts in the large 4x4 segment with its compelling value proposition—offering "a full-size off-roader for under RM300,000". Overseas, the LDV D90 has demonstrated strong adaptability in markets like South Africa and Australia, serving as an invaluable brand asset in SAIC MAXUS’s global expansion and underscoring Chinese engineering strength in the heavy-duty off-road arena.

Core Technologies

Powertrain: Powered by SAIC’s "π" series 2.0T Bi-Turbo twin-turbocharged diesel engine producing a peak torque of 500 Nm, matching the pulling power of larger 3.0T powerplants. The drivetrain is paired with the world-renowned ZF 8-speed automatic transmission with manual mode, offering seamless shift quality alongside proven durability under punishing driving conditions.

Rugged Architecture: Built on a heavy-duty body-on-frame chassis, it features a double-wishbone independent front suspension and a 5-link live-axle rear suspension, capable of tackling climbing angles of up to nearly 45°. Its selectable part-time 4WD system supports multiple drive modes, confirming its pedigree as an authentic "ladder-chassis" 4x4 SUV.

Spider Customisation Platform: The platform represents the D90’s signature USP. Buyers can digitally configure bespoke exterior styling kits, interior colorways, seating layouts, and dedicated off-road equipment (such as factory snorkels and run-flat tyres), delivering a truly personalised "built-to-order" ownership experience.

Intelligent Connectivity: Despite its heavy-duty off-road focus, it makes zero compromises on in-car technology. It comes equipped with the Zebra smart connectivity system and supports Level 2 ADAS driver assistance features (such as ACC, AEB, and BSD), while a premium JBL sound system elevates cabin comfort, striking an ideal balance between rugged functionality and sophisticated tech.

Future Plans

The future direction for the SAIC MAXUS D90 series will focus on delivering "harder-core off-road capabilities" and "deeper smart connectivity integration". In tandem with the broader automotive electrification trend in the SUV market, SAIC MAXUS is studying the feasibility of new-energy off-road platforms for future powertrain updates, aiming to deliver immediate low-end torque response during technical off-roading. At the same time, the D90 will continue to expand its bespoke customisation footprint by collaborating with off-road specialists to roll out more "factory-tuned" special editions, cementing its unique market standing as a "full-size benchmark" in the growing rugged 4x4 arena.