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MANSORY is a global top-tier luxury car modification and customization brand originating from Germany, founded by creator Kourosh MANSORY in 1989 in Munich, Germany. The brand takes aviation-grade carbon fiber manufacturing technology as its core, focusing on personalized customization and modification of world-class luxury cars such as Rolls-Royce, Bentley, Ferrari, Lamborghini, and Bugatti, as well as private jets and yachts. It also provides interior design and manufacturing services for European professional RV companies, and is hailed by the industry as the "King of Global Carbon Fiber." Its business scope covers three core sectors: exterior carbon fiber upgrades, interior private customization, and performance enhancement. In 2018, MANSORY officially entered the Chinese market, establishing MANSORY China to carry out official authorized whole vehicle import and kit modification business. In 2025, the brand achieved a single vehicle transaction price as high as 13.88 million RMB, online revenue of 160 million RMB, and brand exposure exceeding 1.5 billion.
The history of MANSORY is an epic tale of high-end modification expanding from a small workshop in Munich to a global sea, land, and air full-field high-end customization. In 1989, Kourosh MANSORY founded the brand in Munich, Germany, initially focusing on British luxury car customization, providing customized upgrades inside and out for British famous cars such as Rolls-Royce, Bentley, Aston Martin.
In 2001, with the expansion of business scale, the headquarters moved from Munich to Fichtelberg, and thereafter the business was expanded to Italian luxury sports car fields such as Bugatti, Ferrari, and Lamborghini. 2007 was a key turning point in the brand development history MANSORY successfully acquired Porsche tuning department under Swiss Rinspeed AG, established MANSORY Switzerland, thereby adding modification product lines for German luxury brands such as BMW and Land Rover, and began promoting performance upgrade services globally.
In 2018, MANSORY officially landed in the Chinese market, established MANSORY China, becoming the sole official strategic partner for MANSORY full series products in Greater China, opening its China journey. In the following years, MANSORY China continuously participated in domestic top-tier auto shows such as Shanghai, Chengdu, Beijing, Guangzhou, and successively launched heavy-weight customized models such as MS580 business series, MANSORY Cayenne, MANSORY G63 P720, MANSORY Urus, MANSORY MV600 business car, and rapidly established brand awareness in the Chinese ultra-luxury car customization market.
Entering the mid-to-late 2020s, MANSORY has continued to invest in the new energy customization field. At the 2024 Beijing Auto Show, the brand presented global limited edition models and multiple Asian luxury business models. In April 2026, the 2026 Beijing Auto Show grandly opened. The brand, with the theme "All Phenomena New Realm", shockingly debuted with 7 global limited and Asian premiere custom masterpieces. Founder Mr. Kourosh Mansory personally attended the 2026 Beijing Auto Show in China for the first time, jointly witnessing this historic moment of the brand with media, car owners, and high-end customization enthusiasts from all over the world.
As a high-end customization brand, MANSORY's product line is presented in the form of customized complete vehicles, covering all sea, land, and air full-domain travel scenarios. In the core field of luxury car customization, the brand almost covers popular models of all mainstream ultra-luxury and luxury brands, including Rolls-Royce (Phantom, Cullinan, Ghost full series), Ferrari (458, F8, SF90 full series), Bentley (Bentayga, Continental, Flying Spur), Lamborghini (Urus, Revuelto), Aston Martin, Maserati MC20, Porsche full series, Mercedes-Benz G-Class and RS series, BMW M series, Land Rover Range Rover, Tesla Cybertruck, and others.
MANSORY customized complete vehicles can be divided into multiple representative product lines by positioning.
Supercar Series: The MANSORY Urus, based on the Lamborghini Urus (premiered at the 2021 Shanghai Auto Show), has a reference price of 5.98 million RMB. It is equipped with a 4.0T V8 twin-turbo engine delivering a maximum power of 478 kW, accelerating from 0 to 100 km/h in just 3.6 seconds. The exterior and interior extensively use carbon fiber and Alcantara materials. At the beginning of 2026, MANSORY released a customized version of the Lamborghini Revuelto, with power output reaching 1,070 hp and accelerating from 0 to 100 km/h in just 2.4 seconds. At the 2026 Beijing Auto Show, it also released the URUS COUPÉ two-door version, limited to 8 units globally, equipped with a 900 hp engine and capable of 0-100 km/h acceleration in 2.9 seconds.
Luxury SUV Series: The MANSORY Range Rover is based on the Land Rover Range Rover, equipped with a 3.0T L6 engine and a 48V mild hybrid system, with a manufacturer's suggested retail price starting from 2.588 million RMB (2020 model). The Bentley Bentayga Feroza version, after deep modification by MANSORY, achieves a maximum horsepower of 888 hp, with 0-100 km/h acceleration shortened to 3.5 seconds. The brand also launched the EMPEROR customized version for the Rolls-Royce Cullinan BB, raising engine output to 720 hp, with peak torque reaching 1,050 N·m.
Business MPV Series: The MANSORY MS580 series (Yaoying, Hedi, Meisu, YuJin) is a carbon fiber business van series developed for Chinese users. At the 2024 Beijing Auto Show, three business models—MV600 Wangzu, Guizu, and Shizu—were launched, introducing a four-seat version. The interior uses Mastrotto calfskin and Alcantara suede, creating a business-class cockpit riding experience. The 2026 MANSORY V-Class is priced between 1.138 and 1.488 million RMB, equipped with a 2.0T gasoline engine plus a 48V mild hybrid system.
Globally Limited Series: At the 2026 Beijing Auto Show, the "Pugnator Tricolore," customized based on the Ferrari Purosangue, is globally limited to only 3 units. The body paint achieves a green, white, and red three-color gradient fusion, and it is equipped with a 6.2L V12 engine delivering a maximum power of 755 hp.
Cross-border Watercraft: The BLACK MARLIN high-performance jet ski is globally limited to 25 units. The hull uses T900 carbon fiber extensively, and the engine, modified by MANSORY, reaches 400 hp, marking the brand's cross-border expansion from road tracks to water travel scenarios.
MANSORY's core technology system is composed of three pillars: carbon fiber manufacturing technology, performance power tuning, and top-tier interior customization. Among these, carbon fiber technology is the brand's globally renowned signature capability.
In carbon fiber manufacturing technology, MANSORY owns world-class aviation-grade carbon fiber R&D and production capabilities. The brand uses high-temperature hot-press equipment with the same specifications as NASA. Its carbon fiber materials are selected from T900 or above military-grade carbon cloth, and dry carbon materials must be stored and processed in a minus 18°C low-temperature environment, ensuring product quality from the source. Carbon fiber forged through its high-temperature hot-press process has higher molecular density and greater strength, resisting discoloration and cracking even after long-term sun exposure. The brand can customize nearly 80 types of special carbon fiber patterns according to customer needs, including forged carbon, warship pattern forged carbon, and snowflake forged carbon. The strength of the carbon fiber itself can reach 5 to 7 times that of steel, while its weight is only one-quarter that of steel, greatly improving vehicle handling while achieving extreme lightweighting. At the 2026 Beijing Auto Show, in models such as the MANSORY 9X Supreme Overseas Edition and the EMPEROR Cullinan customized version, carbon fiber is widely used in the engine hood, front and rear bumpers, side skirts, rear spoilers, interior trim panels, and almost every detail, fully reflecting the brand's extreme mastery over carbon fiber—the "black gold."
In performance power tuning, MANSORY has deep technical expertise. After acquiring the Porsche tuning department of Swiss Rinspeed in 2007, the brand established an independent power performance upgrade system that can significantly unlock engine potential by replacing larger turbochargers, upgrading intake and exhaust systems, and re-tuning the ECU. After MANSORY tuning, the Rolls-Royce Ghost leaps from its factory 591 hp to 720 hp, with peak torque reaching 1,020 N·m. The Bentley Bentayga Feroza version, after replacing new turbochargers and an exhaust system, is upgraded from its factory 635 hp to 888 hp. The MANSORY 9X Supreme Overseas Edition maintains a total power output of 1,381 hp, marking the brand's expansion into customization for new energy powertrains.
In interior customization, the brand can integrate any design element the customer envisions into the vehicle, from stitching patterns to material selection, achieving personalized tailoring. Combining top materials such as Mastrotto calfskin, Alcantara suede, carbon fiber trim panels, and premium solid wood, MANSORY transforms every interior space into a noble and luxurious mobile sanctuary.
MANSORY is positioned in the global ultra-niche ultra-luxury customization market and does not measure performance with conventional sales data. In the domestic market, MANSORY products are sold primarily through high-end flagship stores and customization channels. Its target customers are top entrepreneurs, sports stars, social media celebrities, and other high-net-worth individuals. According to public data, in 2025, MANSORY's highest single-vehicle transaction price reached 13.88 million RMB, with online revenue of 160 million RMB and brand exposure of 1.5 billion times.
From 2024 to 2026, MANSORY's market momentum continued to rise. At the 2024 Beijing Auto Show, MANSORY's booth received attention from industry media and internet celebrities due to the release of multiple MPV customized new cars. In 2025, the brand actively promoted channel construction, and its first offline flagship store opened the same year. During the 2026 Beijing Auto Show, MANSORY participated with 7 heavyweight custom masterpieces, and the founder personally attended the China scene for the first time, with on-site transaction and intention order performance being considerable.
MANSORY's global headquarters and R&D center are located in Germany. Besides deeply cultivating its European home market, the Chinese market has become its most important overseas strategic segment. In 2018, MANSORY China was officially established, becoming the brand's sole official authorized cooperation partner in mainland China, introducing business van full-line products and personalized customization complete vehicle business, and establishing a robust sales and after-sales service system nationwide. Between 2022 and 2025, MANSORY China continuously participated in domestic first-tier auto shows in Shanghai, Chengdu, Beijing, Guangzhou, and elsewhere, continuously expanding the brand's influence in the Chinese ultra-luxury customization circle.
The year 2026 is another breakthrough year for MANSORY China and even its global strategy. At the 2026 Beijing Auto Show, the founder personally attended China for the first time, marking the brand's high regard for the Chinese market. The brand heavily released the MANSORY 9X Supreme Overseas Edition, based on the Zeekr 9X, with an overseas price of approximately $400,000 USD. This is the first time since MANSORY was established in 1989 that it has chosen a Chinese brand vehicle model for high-end customization modification, regarded by the industry as an important signal that Chinese new energy vehicle design standards have gained international recognition. This pioneering cooperation not only highlights MANSORY's forward-looking judgment on global new energy design trends but also provides a very valuable reputational endorsement for Chinese brands in their high-end global expansion.
Looking ahead, while MANSORY consolidates its technical barriers in the traditional fuel ultra-luxury modification field, it is embracing the industry changes of the new energy era with a more open attitude. The MANSORY 9X Supreme Overseas Edition, released in 2026, is regarded as a benchmark work for the brand moving toward a new pattern of "Chinese-Western Combination," marking that MANSORY has made China another core strategic position besides Europe and has, for the first time, attempted to fuse global top-tier high-end customization genes with Chinese brand new energy technology. Meanwhile, MANSORY is gradually expanding its customized offerings from land to water, with the BLACK MARLIN and other high-end jet skis as representatives, actively building a full-domain industry chain covering high-net-worth travel scenarios such as cars, yachts, and private jets. In the future, MANSORY will continue to adhere to its brand creed, "Beyond Traditional, Beyond Racing," while maintaining its globally leading position in carbon fiber technology, continuously broadening the boundaries of new energy high-end design and power upgrades, and steadily consolidating its unique position as the leader of "value unique items" in the global ultra-luxury customization modification field.
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