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Huanghai Motors is the core complete vehicle brand under Liaoning Shuguang Automotive Group Co., Ltd., with origins tracing back to the Andong Auto Repair and Parts Factory of the Logistics Department of the Chinese People's Volunteers established in 1951. With a history of over 70 years, it is a national brand with deep military-industrial roots in the history of China's automotive industry development. The brand headquarters is located in Dandong City, Liaoning Province. It owns subsidiaries such as Dandong Huanghai Automobile Co., Ltd. and Dandong Huanghai Special Purpose Vehicle Co., Ltd. It is a "National Automobile Complete Vehicle Export Base Enterprise" and also the flagship brand of Chinese urban buses. Huanghai Motors belongs to Liaoning Shuguang Automotive Group Co., Ltd. (Stock Code 600303). Together with "Shuguang Axle", it constitutes the group's two core brands, among which the "Huanghai" trademark is a Chinese well-known trademark. Starting from the logistical support of the War to Resist US Aggression and Aid Korea, undergoing multiple strategic reorganizations and technological iterations, it has now transformed into a comprehensive commercial vehicle brand covering buses, pickups, special vehicles, and parts. It is committed to building a multi-power product platform of "oil, electricity, gas, hydrogen, and alcohol", providing a one-stop system solution of "Vehicle, Charging Piles, Stations & Intelligent Traffic Management Platform".
The development trajectory of Huanghai Motors profoundly reflects the entire process of China's commercial vehicle industry from its inception to transformation. The predecessor of the brand was the Andong Auto Repair and Parts Factory of the Logistics Department of the Chinese People's Volunteers, established in 1951. It was mainly responsible for vehicle maintenance and material transport support tasks for the volunteers during the War to Resist US Aggression and Aid Korea. From the very beginning of its establishment, the "Military Industrial Quality" gene was engraved.In the early days of the founding of the country, the old Huanghai did not fear smoke and fire, providing strong material transport support for the volunteers.Afterward, the enterprise underwent several transformations, gradually turning to civilian automobile manufacturing, and became an important force in China's bus industry in the second half of the 20th century. In the early stage of reform and opening up, Huanghai buses left their marks in Chinese cities and countryside, steep mountains and vast deserts. Huanghai buses successively developed the first rear-engine bus in New China, pioneered many domestic urban bus technologies, and established its flagship status in the field of Chinese urban buses.
In 2002, to help Huanghai Motors fall into operational difficulties, under the joint guidance of the Liaoning Provincial and Municipal governments, Liaoning Shuguang Automotive Group completed the restructuring with Huanghai Motors, established Dandong Huanghai Automobile Co., Ltd., and was officially incorporated into the Shuguang Shares system. Huanghai Motors introduced advanced technologies and management talents after the restructuring, developed many brand new models, and quickly welcomed new vitality. In the bus bidding for international events such as the Beijing Olympics and Beijing Winter Olympics, Huanghai buses stood out with their excellent performance of zero faults, known as the "Olympic Bus". Huanghai buses became the iconic products driving on Chang'an Avenue, and won the "Best Bus Manufacturer" award selected by the World Bus Expo Asia Exhibition consecutively.After 2002, Huanghai Motors relied on the parts advantage of Shuguang Axle to gradually perfect the product layout from buses to pickups and special vehicles, forming a "Twin Star" pattern of "Huanghai Bus" and "Shuguang Axle".
Since 2023, Huanghai Motors has entered a new strategic transformation period. With the strong support of the governments of Liaoning Province and Dandong City, the enterprise has completed capacity upgrade and R&D system reconstruction. 16 intelligent production lines provide solid assurance for quality.On June 24, 2025, Huanghai Motors held the "Classic Renewal · Smart Driving Future" 2025 Global New Product Appreciation Meeting in Dandong, Liaoning, declaring the comprehensive renewal of the brand's 74-year cultural bloodline.In 2025, Shuguang Shares signed a tripartite strategic cooperation agreement with Geely Farizon and Dandong State-owned Assets, jointly promoting the industrialization of alcohol-hydrogen electric commercial vehicles.Since then, Huanghai Motors has entered a high-speed new development stage driven by "Technology Upgrade + Market Expansion".
Huanghai Motors has built a diversified product matrix covering three business segments of buses, pickups, and special vehicles, providing multiple power forms such as fuel, pure electric, hybrid, natural gas, hydrogen fuel, and methanol fuel, fully meeting the needs of full scenarios such as urban public transport, tourism passenger transport, end-of-line logistics, personal travel, and special operations.
Bus Series is the core business segment of Huanghai Motors with the richest historical heritage, positioned as an "Expert in Intelligent Transportation System Solutions".Covering the full meter segment of 6 meters to 18 meters bus products, including bus, tourism, road passenger transport and other sub-sectors. The star product "Sweet Berry V8" is a 6-meter level pure electric low-floor micro-cycle bus, with a vehicle length of 5.995 meters, adopting a "zero rear overhang" low-floor structure. A 320 mm ultra-low step and 1200 mm barrier-free wide door design realize "one-step boarding" for the elderly. It is equipped with a CATL 127 kWh battery pack. In CLTC cycle winter range of 220 km, it is equipped with electronic side mirrors and intelligent anti-collision system, reducing blind spots by 70%.The product won the "Star of Micro-Cycle Bus" title for the 2025-2026 season and was delivered in batches to Dandong Public Transport in December 2025, setting a new record for the number of one-time purchases of this type of vehicle in Northeast China.Huanghai buses also own standard bus models such as 8.5 meters, 10.5 meters, 12 meters and hydrogen fuel-powered buses. Among them, the 8.5-meter urban bus is equipped with hydrogen fuel power system and has been demonstrated on specific lines.
Pickup Series is the business segment that Huanghai Motors has focused on developing in recent years, with over 30 years of pickup manufacturing experience. Core products include Jiaolong Series, N Series, Dachai Shen, etc. Huanghai Jiaolong X is the brand's flagship pickup, positioned as "All-scenario passenger-style pickup". It adopts American tough design language, equipped with 12.8-inch intelligent cockpit, providing multiple version configurations such as Business Edition, Adventure Edition, Sea-Land Custom Edition.Power covers fuel, pure electric, hybrid and methanol fuel and other types. Pure electric version is equipped with CATL 77 kWh battery pack, CLTC range 440 km; hybrid version adopts P1+P3+P4 architecture, comprehensive range can reach 1,000 km.Methanol pickup is equipped with methanol fuel engine, adopts gasoline-methanol dual injection system to overcome the cold start technical bottleneck of minus 40 degrees Celsius. Maximum torque is 470 N·m. Economy is improved by 25% compared to traditional gasoline engines, solving the problem of pure electric range in Northeast China.Huanghai Dachai Shen is the brand's classic pickup model, which has been widely popular among off-road enthusiasts for its tough and grand American style and high cost-performance ratio.Huanghai N Series pickup is the brand's export main force, covering N1, N2, N3, N7 and other models. For the N2S product customized for international high-end, export right-hand drive products that meet overseas right-hand drive specifications have also been launched.
Special Vehicles and Parts: In terms of Huanghai Special Purpose Vehicle, it can meet the needs of airports, docks, civilian markets and fire fighting, forest fire prevention and other special scenarios.Shuguang Axle business is the vertical extension of Huanghai Motors' industrial chain. The company has developed core components such as three-in-one parallel axis electric drive axle and electronic differential lock. In 2025, the total axle sales reached 1.1771 million units, a year-on-year increase of 28.45%. Among them, new energy vehicle axles reached 750,000 units, with an increase as high as 86.04%.Shuguang Axle has been the best-selling light vehicle axle in China for 15 consecutive years, known as China's "Light Vehicle Axle King", with customers covering JAC, Foton, Great Wall and other top commercial vehicle enterprises.
In recent years, Huanghai Motors has experienced market adjustment and gradual recovery during the strategic transformation period. From the industry as a whole, in 2025, Shuguang Shares realized revenue of about 1.172 billion yuan (first three quarters), axle sales warmed up, and alcohol-hydrogen models contributed significant revenue.In 2025, Huanghai Motors completed the production of multiple new energy products, "Sweet Berry V8" micro-cycle bus was delivered in batches to Dandong Public Transport and other cities, and achieved good demonstration effect. Pickup business transformed towards passengerization and electrification through products such as Jiaolong X and Pure Electric N2, winning the 2026 Pickup Annual "Outstanding Performance & Fun Award" and "Off-road Five-Star Certification" in one fell swoop.
In terms of finance, Shuguang Shares is in the key period of turning losses into profits. In the third quarter of 2025, thanks to the contribution of alcohol-hydrogen electric vehicle models of 210 million yuan (accounting for 18% of total revenue), the company turned the net profit of a single quarter positive to 32 million yuan.In the same year, Huanghai Motors also obtained orders in State Grid, Forest Fire Brigade and other procurements, creating favorable conditions for stable operation.In the domestic market, Huanghai Motors focuses on the three northeastern provinces and Meng, Ji, Lu areas, continuously expanding channel networks through new product appreciation meetings and parts industry alliances, and improving brand influence.
Huanghai Motors relies on the national technology center of Shuguang Shares and Dandong Huanghai R&D Institute's R&D strength, and has built a complete technical system covering platform architecture, three-electric system, hydrogen alcohol power and intelligent cockpit.
Multi-power Technology Platform is the core strategic layout of Huanghai Motors. The brand proposed to build a multi-power product platform of "oil, electricity, gas, hydrogen, and alcohol", realizing the parallel development of traditional fuel and new energy technologies, focusing on differentiated scenario needs of customers.In the field of alcohol-hydrogen electric technology, Huanghai Motors established deep cooperation with Geely Farizon. In June 2025, the first mass-produced alcohol-hydrogen electric commercial vehicle "Alcohol-Hydrogen Edition Huanghai M7" (Light Commercial Vehicle) jointly developed by the two sides went off the line in Dandong Factory, adopting Geely Farizon "Alcohol-Hydrogen Hybrid System" (using methanol as fuel, hydrogen as range extender). Battery capacity is 40 kWh, range improved to 350 km. Methanol fuel cost is 30% lower than diesel, suitable for logistics high frequency long distance scenarios.In 2025, Shuguang Shares invested 120 million yuan to transform Dandong Factory production lines, adding dedicated production lines for alcohol-hydrogen models. In 2026, the capacity plan for alcohol-hydrogen models will reach 2,000 units/month.Methanol pickup equipped with dual injection system to overcome the cold start technical bottleneck of minus 40 degrees Celsius. Thermal efficiency is 8 percentage points higher than the gasoline engine of the same platform.
In terms of new energy bus technology, Huanghai Bus has more than 20 years of new energy product R&D experience and is one of the first new energy bus production enterprises in China. Huanghai 8.5-meter urban bus is equipped with hydrogen fuel power system and has started demonstration operation.Huanghai buses also export 8.5 meters, 10.5 meters, 12 meters traditional fuel and new energy pure electric bus product series, products covering overseas markets in many countries.In the whole vehicle control strategy domain, Huanghai buses combine cloud remote monitoring platform to optimize power battery thermal management and energy consumption allocation, improving vehicle operation efficiency in full life cycle.
In terms of intelligent connectivity and core technology, Huanghai pickup is equipped with mobile data transmission, cloud data storage and precise positioning and other intelligent technologies, which can expand intelligent driving capabilities. Functions such as mobile data transmission, cloud data storage, and precise positioning have been realized on many models.In the field of chassis core components, Shuguang Shares accelerates new energy vehicle axle layout. Products such as three-in-one parallel axis electric drive axle and electronic differential lock have been mass supplied, providing "Axle Integration" vertical integration advantage for Huanghai whole vehicles.
As a "National Automobile Complete Vehicle Export Base Enterprise", Huanghai Motors' products are sold to more than 50 countries and regions around the world, and have successfully opened up overseas markets such as Korea, Middle East, Central and South America, Africa, Russia and others.The core strategy of Huanghai Motors going out is "Adapt measures to local conditions; custom-made". Deeply adapting to overseas needs in terms of technology and services, it does not aim to simply sell products, but takes market demand as the core to do customized R&D, supporting full lifecycle service guarantee.
In the South American market, Huanghai Motors has achieved significant results. On March 24, 2026, Huanghai Motors held a Colombia batch customization bus delivery ceremony at the headquarters of Shuguang Automotive Group. The first batch of delivered 9.6 meters and 12 meters customized CNG bus models will help the Cartagena City Public Transport System upgrade in Colombia.Before this, Huanghai R&D team conducted in-depth research on local road conditions, climate characteristics and people's travel habits in Colombia, carried out hundreds of targeted optimizations on key links such as vehicle power system, chassis structure and body protection, and followed European standards for R&D design throughout.
In the Middle East and Africa markets, Huanghai N Series pickups have been exported to Nigeria, Ethiopia, Egypt, Algeria, Saudi Arabia and other countries successively. They have won a good reputation in overseas markets with high cost-performance and solid product quality.Huanghai buses have also obtained batch orders in Angola, Democratic Republic of the Congo, Mongolia and other regions, and completed multiple "custom-made" optimizations for local climate and road conditions. In Kazakhstan, Huanghai Motors reached a strategic cooperation agreement with local enterprises, carried out deep cooperation in areas such as KD assembly, localization sales and after-sales service, and further deepened overseas industrial chain layout.Huanghai pickups have also obtained batch orders in Saudi Arabia, Iraq, Bolivia and other countries. Export products cover fuel versions and right-hand drive versions, continuously expanding the overseas market map.
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