Li Auto enters Hong Kong with Zung Fu Group as distributor, RHD Li MEGA confirmed

Li Auto has signed partnership agreements with five new markets in Asia-Pacific: Hong Kong, Thailand, Singapore, the Philippines and Vietnam. The agreements will help prepare for the brand's entry into these markets as it expands its regional presence in 2026.

The latest agreements follow deals signed in April covering Macau, Cambodia, Laos and Myanmar. Li Auto officially launched in Macau in June. The addition of the five new markets brings its planned Asia-Pacific coverage to nine markets this year, alongside efforts to establish local sales networks.

In Hong Kong, Li Auto has appointed Zung Fu Group as its official distributor. The company will oversee brand promotion, vehicle sales and aftersales services in the market.

The first model confirmed for Hong Kong is the right-hand-drive Li MEGA, an all-electric flagship MPV designed for family use. It will also be Li Auto's first right-hand-drive model.

The Hong Kong-spec Li MEGA retains the flagship model's key features, including flexible seating configurations, a powered welcome function for easier access, and rear-wheel steering that gives it a turning radius of just 5.5 metres. It also features an 800V active anti-roll system and Li Auto's self-developed dual-chamber air suspension, which uses CDC continuously variable damping.

Li Auto has also made a series of changes for the local market. These include 11kW AC charging and a CCS Type 2 charging port, as well as safety compliance with the five-star ASEAN NCAP standard.

Localisation work also covers the windscreen glass specification, number plate dimensions, 220V cabin power outlets, Cantonese voice control, local SIM cards and mobile data connectivity, and the in-car infotainment system.

Simon Arnold, CEO of Zung Fu Group in Hong Kong and Macau, said the partnership reflected Li Auto's confidence in the Hong Kong market and recognised Zung Fu's local experience and understanding of the industry.

He added that Li Auto's focus on making journeys more comfortable for everyone in the car was a key reason the brand appealed to him. For busy Hong Kong families, time spent travelling together can be an opportunity to talk, relax and enjoy time with one another.

Arnold said Zung Fu would work with Li Auto to provide a smooth ownership experience, from choosing and purchasing a vehicle to aftersales support.

Flagship ｜ Intelligent ｜ Luxury  

Li Auto describes the Li MEGA as a mobile home for the whole family. Its exterior moves away from the traditional boxy MPV shape, adopting a streamlined, teardrop-inspired profile and a distinctive full-width star-ring light design. The shape also serves an aerodynamic purpose.

Inside, the Li MEGA focuses on spaciousness, comfort and technology, aiming to create a lounge-like environment for family journeys. Li Auto says further details of the Hong Kong model and its locally tailored features will be announced ahead of its launch.

About Li Auto

Founded in 2015, Li Auto develops products and services for families, with a focus on safety, comfort and convenience. Its smart electric vehicle line-up includes the Li ONE, Li L series, Li MEGA and Li i series.

On 18 October 2024, the company reached one million vehicle deliveries after 58 months, setting a record for the fastest Chinese luxury car brand to achieve that milestone.

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