Without exaggeration, on the streets of Bangkok, the visibility of the V23 is even higher than in my hometown Zibo, seeing at least 10 units daily..

The V23s in the Thai market are mostly 2WD low-spec, generally ranging from 700,000 to 800,000 Thai Baht, and are not much more expensive than in the domestic market. In the Thai market where even an A0-class pure electric car sells for over 600,000 Thai Baht, the V23's value proposition is undeniable. In the first half of this year, the V23 also claimed first place in Thailand's "box-style" niche segment.
Domestic automakers secure higher profits, while foreign consumers get better choices, a win-win.
Chery's July sales data also confirmed this trend — the entire Chery Group sold 276,800 units in July, with overseas sales accounting for 202,500 units, representing over 73%. The domestic market, however, only sold over 70,000 units. Amidst the constant price wars and intensifying competition among domestic brands in the home market, Chery led its sub-brands to forge a brand new growth curve.


Domestically secure scale and hold ground; overseas earn profits and build brands. This structural advantage is the optimal solution to domestic market competition.