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In the Malaysian SUV market, many buyers compare Proton X90 and Mazda CX-5 when choosing a car. The price and positioning of these two cars are quite close. Today we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X90's OTR selling price in Malaysia is RM 106,800 - 122,800, with 4 versions in total, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800) etc.
Mazda CX-5's OTR selling price in Malaysia is RM 135,469 - 166,760, with 3 versions in total, including 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154) etc.
Looking at the price, the starting price of Proton X90 is indeed RM 28,669 cheaper than Mazda CX-5. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, that difference of a few thousand may involve trade-offs in equipment, depending on your specific needs.
Proton X90 is equipped with 1.5L Turbo, 140 hp power. Official fuel consumption is 7.0 L/100km.
Mazda CX-5 is equipped with 1.5L Turbo, 140 hp power. Official fuel consumption is 7.0 L/100km.
Both cars use the same powertrain, so the driving feel in daily use is basically the same. Fuel consumption is also similar, no need to worry too much about this.
Proton X90 body length is 4400 mm, trunk is 400 L.
Mazda CX-5 body length is 4500 mm, trunk is 450 L.
Regarding space, the Mazda CX-5 body is 100 mm longer than the Proton X90, with an advantage in passenger space. However, the Proton X90 is more flexible for parking in the city, each has trade-offs.
Both Proton X90 and Mazda CX-5 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with a better reputation; if you care more about cost-performance and equipment, choose the one with richer configuration. Ultimately, we suggest test-driving both models, as personal experience is the most important.
Overall, Proton X90 and Mazda CX-5 are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing research, comparing quotes from several car dealers, and then test-driving to make a final decision. Buying a car is a big matter, spending time doing research will definitely not be wrong.
The 2026 first-half global automaker sales rankings are out: BYD (4.8%), Geely (4.6%), and Chery (4.1%) ranked sixth, seventh, and ninth respectively, the three combined account for 13.5%, surpassing VW in second place for the first time—this marks the first time three Chinese automakers appear simultaneously in the global top ten. If counted by group, SAIC ranks fourth with 2.045 million units, making four Chinese automakers actually present in the top ten. From "market for technology" to "technology for market", Chinese autos have achieved a leap from zero to the global forefront through changing lanes to overtake. So, will the future global automotive industry landscape be rewritten again?
From Zero to Top Ten: The Differentiated Path of Changing Lanes to Overtake
In the fuel vehicle era, patent barriers for engines and transmissions were long held by Europe, America, and Japan, while Chinese automakers trailed behind.
The wave of new energy and intelligence gave China a chance to "redraw the track": in core areas such as power batteries, electric drives, and intelligent driving, China achieved a paradigm shift in technology from trailing to leading, bypassing the moat of traditional internal combustion engines.
It is this differentiated track that allowed Chinese automakers to complete a path that traditional giants took half a century in ten years—not directly confronting internal combustion engines, but starting a new table with electrification and intelligence, pulling competition into the opponent's weak areas.
Five Levels of Global Auto Landscape Restructuring
This historic breakthrough implies major changes on five levels (see table below), rather than a single enterprise's victory:
The core growth pole of the global automotive industry is shifting; Chinese automakers have won the initiative in the division of new technologies; at the same time, through the localization of "overseas factories + supply chain", they export capacity, technology, and standards, building an integrated ecosystem of "cars + chargers + services", significantly enhancing risk resistance. The clustering effect of the super-large market and the most complete industrial chain continues to amplify R&D cycles and cost advantages.
Multi-point Bloom of Chinese Cars in Five Major Global Regions
Southeast Asia:
Already an absolute leader in new energy. Thai brand share for pure electric is over 75%, EV market share in Indonesia 91.7%; in January 2026, Thai brand share reached 47.34%, historically surpassing Japanese brands (47.338%) for the first time, ending the 60-year Japanese monopoly.
Europe:
In May, top five Chinese brands registered 138,000 units with 12% share, surpassing Japanese automakers (130,000 units/11.3%) for the first time in history, expanding further in June; facing EU tariffs, accelerating deep localization through joint ventures and technology exports.
Chery Automobile First-Half Monthly Export Details
Latin America:
Brazilian pure electric Chinese share once exceeded 92%, BYD Dolphin Mini topped the Brazilian retail list in February 2026; Mexico exported 625,000 units in 2025, surpassing Russia for the first time to become China's largest export destination; Chile's light vehicle share exceeded half (51.6%).
Middle East:
Upgrading from "low price" to "high-end". Saudi brand sales broke 100,000, market share over 15%; UAE import volume in first two months 103,900 units, +53% YoY. Thermal management upgrades for high temperatures and dust, premium brands like Zeekr, Voyah, Nio won over the wealthy.
BYD First-Half Monthly Export Details
Russia:
Europe, America, Japan, Korea withdrew leaving space, Chinese brand share reached 54.6% (peak 54.9% in June); Chery, Great Wall, Geely rank at the forefront, using technology licensing + local assembly (e.g., TENET, XCITE) to avoid scrappage tax and 22% VAT.
End-of-Year Global Auto Market Top 10 Forecast
First half China exports 5.307 million units, +53% YoY, June single month 1.069 million units; New energy exports +68.7% (360.68 billion yuan). July continues volume and value growth—first 5 months exports volume +48.7%, value +45.5%, ports like Ningbo doubled new energy vehicle export volume and value. Annual exports expected to break 10 million for the first time, providing ammunition for more Chinese groups to break into the top ten.
Who will break through again at year-end? Based on BYD, Geely, Chery (independent brand basis) already on the list, the strongest new entrants are Changan and Great Wall: Changan releases in multiple points including Brazil, Mexico, Thailand, Russia; Great Wall digs deep in Russia, Thailand, Brazil and stays at the forefront locally, both export growth rates in the top tier.
Geely Automobile First-Half Monthly Export Details
Need to note statistical basis differences: In the user context, "three" focuses on independent brands, while under group basis SAIC has long been firmly fourth—this means the expansion of the "Chinese formation" at year-end is more considerable than surface numbers. As for Leapmotor, Xiaomi, etc., new energy dark horses growth is fierce (Leapmotor first half 260,000 units, +29% YoY), full year group total still has distance to top ten for all categories, more likely to first challenge new energy sub-lists.
Conclusion
From zero to squeezing into global top ten, Chinese autos took twenty years; from one exclusive show to three joining hands, only three years were needed. But the real challenge has just begun—from "sales champion" to "brand champion" and "technology champion", from "price war" to "value war", Chinese automakers need to establish emotional connection surpassing price-performance ratio in the hearts of global consumers. The power shift in the global automotive industry has already occurred, and the next story will be written by how Chinese automakers write it.
喺馬來西亞嘅 SUV 市場，好多買喺揀車嗰陣都會揸 Proton X70 同 Hyundai Tucson 嚟做比較。呢兩部車喺價位同定位上都相當接近，而家我哋就從多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。
Proton X70 喺馬來西亞嗰 OTR 售價係 RM 106,800 - 122,300，總共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
Hyundai Tucson 喺馬來西亞嗰 OTR 售價係 RM 143,888 - 197,888，總共有 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888） 等。
由價錢睇，Proton X70 嘅起步價確實比 Hyundai Tucson 平咗 RM 37,088。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上會有取舍，具體就要睇你嘅需求。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Hyundai Tucson 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 SmartSense。
兩款車嘅安全評級一樣，喺呢個級數入面安全配備都算好齊全嘞。而家嘅新車安全性唔差，唔使太擔心呢一點。
Proton X70 車身長 4400 mm，行李箱 400 L。
Hyundai Tucson 車身長 4400 mm，行李箱 400 L。
兩款車嘅尺寸差唔多，車內空間差別唔大。呢個級數嘅車，日常使用完全夠用。
Proton X70 採用 FWD 驅動方式。
Hyundai Tucson 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
總體嚟講，Proton X70 同 Hyundai Tucson 都係馬來西亞市場好好嘅車型。揀邊一部，關鍵仲係睇返你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先做試駕做最後決定。買車係一件大事，花少少時間做功課絕對唔會錯。
Without exaggeration, on the streets of Bangkok, the visibility of the V23 is even higher than in my hometown Zibo, seeing at least 10 units daily..
The V23s in the Thai market are mostly 2WD low-spec, generally ranging from 700,000 to 800,000 Thai Baht, and are not much more expensive than in the domestic market. In the Thai market where even an A0-class pure electric car sells for over 600,000 Thai Baht, the V23's value proposition is undeniable. In the first half of this year, the V23 also claimed first place in Thailand's "box-style" niche segment.
Domestic automakers secure higher profits, while foreign consumers get better choices, a win-win.
Chery's July sales data also confirmed this trend — the entire Chery Group sold 276,800 units in July, with overseas sales accounting for 202,500 units, representing over 73%. The domestic market, however, only sold over 70,000 units. Amidst the constant price wars and intensifying competition among domestic brands in the home market, Chery led its sub-brands to forge a brand new growth curve.
Domestically secure scale and hold ground; overseas earn profits and build brands. This structural advantage is the optimal solution to domestic market competition.
喺馬來西亞嘅 SUV 市場，好多買家揀車嘅時候都會拿 Perodua Ativa 同 Chery Tiggo Cross 嚟做比較。呢兩款車喺價位同定位上都幾接近，而家我哋就由多個方面做一个詳細嘅比較，幫你省返做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，合共 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750，合共 2 個版本，包括 2025 HEV 1.5L CSH（RM 99,750）、2025 1.5T Standard（RM 88,750） 等。
由價錢嚟睇，Perodua Ativa 嘅入手價確實比 Chery Tiggo Cross 平咗 RM 26,250。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要留意，平少少嘅幾千蚊，可能喺配備上會有取舍，具體要看你嘅需求。
Perodua Ativa 搭載 1.5L 4-cyl，動力 105 hp。官方油耗 6.0 L/100km。
Chery Tiggo Cross 搭載 1.5L 4-cyl，動力 105 hp。官方油耗 6.0 L/100km。
兩款車用咗同一套動力系統，日常開起嚟嘅感受基本冇分別。油耗方面都差不多，唔使太糾結呢一點。
Perodua Ativa 採用 FWD 驅動方式。
Chery Tiggo Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Perodua Ativa 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo Cross 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Perodua Ativa 同 Chery Tiggo Cross 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更介意性價比同配備，嗰就揀配備更豐富嗰款。最後始終建議兩款都去試駕，親自體驗先係最重要。
總體嚟講，Perodua Ativa 同 Chery Tiggo Cross 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候都會拿寶騰 X90 同斯巴魯森林人嚟做比較。今日我哋由多個方面嚟做一個詳細嘅比較，幫你節省做功課嘅時間。
寶騰 X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，總共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800）等。
斯巴魯森林人喺馬來西亞嘅 OTR 售價係 RM 174,000 - 197,000，總共有 3 個版本，包括 2024 2.0L S EyeSight GT Edition（RM 189,538）、2024 2.0L S EyeSight（RM 177,538）、2024 2.0L L EyeSight（RM 167,538）等。
從價錢睇落，寶騰 X90 嘅起步價真係比斯巴魯森林人平咗 RM 67,200。如果你預算有限，寶騰嘅入門版已經可以滿足日常需要。但要留意，平啲嗰幾千蚊，喺配備上會有取捨，具體要睇你嘅需要。
寶騰 X90 搭載 1.5L Turbo，馬力 140 匹。官方油耗 7.0 L/100km。
斯巴魯森林人搭載 2.0L 4-cyl，馬力 170 匹。官方油耗 8.0 L/100km。
動力方面，斯巴魯森林人嘅 2.0L 4-cyl 比寶騰 X90 嘅 1.5L Turbo 多咗 30 匹馬力。不過日常喺市區開嘅話，兩款車嘅動力都夠用，唔會覺得唔夠力。
寶騰 X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
斯巴魯森林人嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 EyeSight。
安全配備方面，兩款車都拿到唔錯嘅評級。不過寶騰 X90 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同斯巴魯森林人嘅 EyeSight 喺功能上啲分別，如果你比較重視主動安全嘅話，可以仔細比較一下兩者嘅功能清單。
寶騰 X90 採用 FWD 驅動方式。
斯巴魯森林人採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。
總體嚟講，寶騰 X90 同斯巴魯森林人都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵都係要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕絕對對唔會錯。
車型概覽
奇瑞瑞虎8 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講每日相處是否輕鬆，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
奇瑞瑞虎8 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2025 1.5T 手動版（價格待確認）、2025 1.5T 雙離合版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 奇瑞瑞虎8 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
渦輪增壓、4 個 汽缸、1498 mL 排量 嘅動力底子，重點係市區跟車夠唔夠順、高速巡航會唔會吃力。 156 Ps / 115 kW、230 N·m 嘅輸出，對滿載、上斜同超車都比單睇馬力數字更有意思。 車長 4722 mm、車闊 1860 mm、車高 1745 mm、軸距 2710 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 手動(MT) / 濕式雙離合(DCT)、前置前駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
奇瑞瑞虎8 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，香港停車場同窄路使用要留意車身闊度、售價未清晰前唔應該太早用性價比落結論。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 奇瑞瑞虎8 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「奇瑞瑞虎 8 適唔適合香港多成員家庭？」簡單講，奇瑞瑞虎 87 座大空間、耐用性強、性價比高，適合香港多成員家庭。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 奇瑞瑞虎8 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 奇瑞瑞虎8 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
5 月 28 號，當中央廣播電視總台與吉利汽車集團正式簽約嘅消息傳出，一個行業創舉嘅標誌就此烙印低低——吉利銀河成為「中央廣播電視總台 2026 年美加墨世界盃轉播合作夥伴」，並獨家冠名 CCTV-5 王牌節目《豪門盛宴》。喺中國球迷尚未為總台相隔四年重獲世界盃轉播權而歡欣鼓舞嘅時候，一個汽車品牌率先站出嚟，用真金白銀與實際行動守護呢份全民期待。這唔單止係一場商業合作，更加係一次由「中國智造」到「全球品牌」嘅戰略宣言。當世界盃擴軍至 48 支球隊、橫跨三國，當全球目光鎖定呢片綠茵場，吉利銀河嘅出手，而家正悄然改寫中國品牌體育營銷嘅敘事邏輯。
一、由亞運至世界盃：一個品牌嘅體育贊助進化論
吉利控股集團嘅體育贊助並非一朝一夕嘅事。早在 2000 年，吉利就投身中國足球運動嘅發展，這份跨越二十餘年嘅體育情緣，喺杭州亞運會期間迎嚟集中爆發。作為杭州亞運會首家官方合作夥伴，吉利攜手亞組委向國內外 56 所足球學校捐贈，將足球火種播種至大江南北，令鄉村少年都能喺綠茵場上追逐夢想。更加令人動容嘅係，吉利邀請大涼山女子少年足球隊走出大山，走進哈爾濱亞冬會體驗雪地足球，又奔赴成都世運會感受國際體育盛事嘅魅力。呢啲行動唔係一次性公關，而係品牌與體育精神深度綁定嘅持續敘事。
呢份體育贊助嘅深厚資歷，成為吉利銀河此次奪得總台世界盃轉播合作夥伴席位嘅堅實底氣。作為行業首家贊助總台世界盃轉播嘅新能源汽車品牌，吉利銀河並非「臨時抱佛腳」，而係長期深耕體育領域後嘅水到渠成。由亞運會、亞冬會到如今嘅世界盃，吉利服務國際頂級賽事嘅腳步從未停歇，每一次參與都積累住品牌公信力與大賽保障經驗。呢啲唔見得嘅「隱形資產」，恰恰係贏得國家級媒體信任嘅關鍵籌碼。
更具戰略眼光嘅係，吉利銀河嘅體育營銷版圖早已鋪展。剛剛開幕嘅 2026「東北超」，吉利銀河以官方戰略合作夥伴身份全程提供用車保障；旗下多款核心車款多次亮相或參與體育贊助活動，令「體育精神」真正融入每一位球迷嘅日常出行。這種「賽事矩陣 + 產品滲透」嘅雙輪驅動模式，令吉利銀河成為國內新能源汽車品牌中體育賽事參與度最高、覆蓋面最廣嘅新銳力量。從單一賽事贊助到系統性賽事佈局，吉利銀河正在構建一套可複製嘅體育營銷方法論。
二、由出行夥伴到生活夥伴：一場品牌升維嘅「漂亮入球」
「為美好生活而來」係吉利銀河長期堅守嘅品牌理念。呢句口號喺億萬球迷因「能否看上世界盃」而揪心嘅時刻，被轉化為實實在在嘅行動——好車唔單止要載人抵達目的地，更加要陪伴用戶享受每一個美好時刻。贊助總台世界盃轉播，正係將品牌主張由口號推向行動嘅關鍵一躍。當央視嘅鏡頭對準世界盃，吉利銀河嘅品牌標誌將隨著《豪門盛宴》嘅播出，進入億萬中國家庭嘅客廳，成為這個夏天最溫暖嘅陪伴。
呢場品牌升維背後，係吉利銀河強勁嘅市場底氣。作為最快突破年銷百萬嘅新能源汽車品牌，吉利銀河僅用 37 個月便達成 200 萬輛下线，成為全球新能源行業最快實現這一里程碑嘅品牌。「款款皆爆款」嘅市場表現，印證咗佢精準嘅產品定位與強大嘅用戶口碑。旗下吉利銀河星耀 8 上市僅 8 個月便登頂 2025 年中國中高級電混轎車年度銷冠，進入 2026 年後持續以月銷冠軍姿態領先賽道。呢啲硬核數據證明，吉利銀河唔只係一個汽車品牌，而係正在成為中國家庭美好生活嘅重要組成部分。
贊助世界盃轉播意味著吉利銀河由「出行夥伴」向「生活夥伴」嘅品牌升維邁進咗關鍵一步。過去，汽車品牌嘅營銷場景多聚焦於出行本身；如今，吉利銀河將觸角延伸至全民共享嘅體育盛事，與更廣泛大眾建立情感聯繫。這種升維唔係簡單嘅傳播資源疊加，而係對品牌核心價值嘅重新定義——汽車唔再係冰冷嘅交通工具，而係承載家庭歡笑、見證激情時刻嘅陪伴者。由「服務大賽」到「融入全民生活」，吉利銀河正在以更宏觀嘅視野佈局品牌嘅長期價值，將「為美好生活而來」嘅主張注入每一個球迷嘅觀賽記憶。
三、冠軍精神嘅全球共震：吉利「六面大旗」踢出中國品牌漂亮足球
吉利始終堅持嘅「團隊、學習、創新、拼搏、實事求是、精益求精」呢六面大旗，與足球運動嘅內核巧妙相融。呢六面大旗既係球場上每一次精準傳射嘅根基，亦係吉利造車由追趕至領先嘅精神原始碼。全新吉利星願正係呢套精神體系嘅最新成果——國內穩居全品類銷冠一年多，海外喺墨西哥、印尼、巴西等多國拿下 B 級純電兩廂車第一，全球新能源銷量躋身前 3、位列中國品牌最高排名。這唔係偶然，而係一套可複製嘅冠軍方法論喺真實戰場上不斷驗證。
吉利嘅精神體系直接指向佢嘅全球野心。由本土「大力神杯」到海外多國冠軍榜，吉利星願嘅每一步都係中國新能源汽車喺世界舞臺上正面「贏球」嘅證明。全新星願嘅煥新升級，唔係一次簡單嘅產品迭代，而係一次「冠軍陣容」嘅全面加強——為咗喺更高規格嘅全球賽場上持續領先，為咗扛起「中國品牌最高排名」呢面旗幟。吉利用一套來自球場嘅方法論，喺真實嘅全球汽車「決賽圈」中踢出中國品牌嘅「漂亮足球」。這既係一個產品嘅勝利，更加係一種組織文化、競爭哲學與國家實力嘅共同出征。
更加值得關注嘅係，呢套冠軍精神正在被系統化複製。吉利首席智駕科學家陳奇領導嘅團隊，整合近千人人嘅智能輔助駕駛力量，形成統一嘅「千里浩瀚」品牌認知，目標直指「全國 50% 嘅車都裝上千里浩瀚，铆足勁真正沖到行業頭部，超越特斯拉」。由組織整合到技術攻堅，由「世界行為模型」研發到智駕能力突破，吉利正在將球場上嘅「團隊協作」精神轉化為技術長跑嘅攻堅力量。呢種精神共鳴，令吉利銀河贊助世界盃轉播唔只係一種商業選擇，更加成為一種價值觀嘅共震——當球隊喺綠茵場上為勝利拼搏，吉利喺造車賽道上為領先而戰，兩者同頻共震。
結語
由亞運賽場至世界盃舞臺，由「出行夥伴」至「生活夥伴」，吉利銀河正在用一場場扎實嘅體育營銷戰，重新定義中國品牌嘅全球敘事。「長風破浪會有時，直掛雲帆濟滄海。」當中國球迷守候喺電視機前為精彩入球歡呼，當吉利銀河嘅品牌光芒隨著央視信號抵達千家萬戶，一個更深層嘅意義正在浮現：這唔再係一家車企嘅贊助行為，而係一個國民品牌與億萬家庭共享激情時刻嘅溫馨承諾。好車行駛喺公路上，品牌扎根喺生活入面——先至係「為美好生活而來」最動人嘅註腳。
比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。
王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。
王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。
海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。
方程豹同比暴漲 139.7% 品牌向上落地見效騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。
越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。
騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。
5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。
東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。
智駕賦能產品迭代 下半年新品蓄力衝量5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。
從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。
隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。
In May, China's automotive market overall presented a gentle recovery trend, with domestic brands still being the sales backbone of the market. Recently, BYD, Geely, Chery, Changan, and Great Wall, the top 5 domestic automakers, successively released their monthly performance reports. From the data, these five companies show a general characteristic of "stable total growth, divergence between domestic and international markets, and accelerated new energy penetration". Overseas exports and new energy vehicles have become the most core growth engines; export business has evolved from a "bonus item" to the "core foundation" for some companies. BYD's "dominant leader" status is further consolidated, Chery achieved high growth via exports, Geely's new energy penetration rate broke 56%, Changan focused steadily on balanced development, while Great Wall appeared slightly under pressure during structural transformation.
BYD: Export Hits New High Becomes Biggest HighlightIn May, BYD stood firmly at the top of domestic brands with a monthly sales volume of 383,500 vehicles, maintaining positive growth both year-on-year and month-over-month under a large base. Its two main brands, Dynasty and Ocean, sold a combined 330,200 vehicles, contributing 86.1% of total sales; Fangchengbao's monthly sales broke 30,000 units to reach 30,200, a year-on-year increase of 139.7%, setting a new high for the year; Denza sold 16,300 vehicles, and Yangwang delivered 286 vehicles. From a model perspective, BYD had eight models in May with monthly sales exceeding 20,000 vehicles. The Song Family and Yuan Family both broke 50,000 units, selling 51,370 and 56,691 vehicles respectively. The Sea Lion Family followed closely with 42,615 vehicles, and Seagull sales were also close to 40,000 vehicles.
BYD's biggest highlight in May was exports. Overseas new energy vehicle sales reached 160,600 units, an 80.4% year-on-year increase, accounting for about 42%. The sharp expansion of export scale effectively countered the phased weakness in domestic demand. Cumulative exports from January to May exceeded 620,000 vehicles. High export growth mainly benefited from continued ramping up of overseas factory capacity, improved ocean shipping capacity, and accelerated channel network expansion. In the domestic market, BYD promoted Megawatt Super Charging and intelligent strategies simultaneously—Megawatt charging achieved about 90% charge in 9 minutes; 20,000 super charging stations are planned to be built by 2026; all series models are available with Sky Eye B intelligent driving solutions and city navigation safety fallback plans, accelerating the popularization of high-level intelligent driving. As Gen 2 Blade Battery capacity gradually releases, the company's orders are expected to continue rising.
Chery: Sales Growth Leads the Top 5Chery Group's total sales volume in May was 247,800 vehicles, a significant year-on-year increase of 20.5%, ranking first in growth speed among the top 5. Exports remained its most core growth engine—May exports reached 181,900 vehicles, an 80.5% year-on-year increase, accounting for 73.4% of total sales that month, continuously breaking the single-month export record for Chinese brands for three months. In terms of new energy, Chery New Energy sold 100,300 vehicles, a 58.8% year-on-year increase. April and May consecutively saw monthly new energy sales breaking 100,000 vehicles.
The strong performance in exports benefited from Chery's long-term deep cultivation of overseas channel advantages and localized operation capabilities. While overseas orders continued to rise, high export growth formed a sharp contrast with domestic sales—Chery's domestic sales in May were only 60,000 vehicles, accounting for one-quarter of total sales. From cumulative data, Chery Group accumulated 1.101 million sales from January to May, but against the annual goal of 3.2 million vehicles, monthly averages need to reach about 420,000 vehicles later, and pressure remains significant.
Geely: New Energy Penetration Rate Breaks 56%Geely Auto's total sales volume in May was 237,600 vehicles, a 1% year-on-year increase, achieving month-over-month double growth for three consecutive months. In terms of structure, Geely's "New Four Transformations" transformation showed significant results: new energy vehicle sales reached 133,400 units, accounting for 56% of total sales, with new energy share exceeding 50% for four consecutive months.
From sub-brands, performance was significantly divergent. Zeekr brand sales in May reached 34,400 vehicles, a 82% year-on-year increase; Zeekr 9 Series and 8 Series models combined sales approached 50% of total sales, showing bright performance in the high-end market; Galaxy brand sales were 81,700 vehicles; Geely brand sales were 182,500 vehicles, among which China Star Series sales reached 100,800 vehicles; Lynk & Co brand sales were 20,700 vehicles, with new energy vehicle sales share rising to 71%.
In terms of exports, Geely's overseas vehicle exports in May reached 85,100 vehicles, a explosive 184% year-on-year increase, setting a brand single-month export record high. Among exported products, new energy vehicles reached 40,800 units, accounting for nearly half; hybrid and pure electric products have successively landed in Southeast Asia, Middle East, Latin America, and other markets, highlighting the results of global strategy implementation.
Changan: Multi-brand Matrix Balanced EffortChangan Auto's delivery volume in May was 209,100 vehicles, among which new energy deliveries were 92,400 vehicles, a 5.8% year-on-year increase, with new energy share about 44%. In terms of exports, overseas deliveries reached 70,700 vehicles, a 38% year-on-year increase, becoming another major growth highlight for Changan in May.
In the sub-brand matrix, Changan Qiyuan delivered 34,500 vehicles in May; All-New Q05 delivered 15,800 units, with orders breaking 3,000 units within three days of listing in Thailand; Deepal sales in May were 33,200 vehicles, a 30% year-on-year increase; January to May overseas cumulative sales were 28,700 vehicles, a significant 167% year-on-year increase; Avatr delivered 7,336 vehicles in May; Changan Auto (Gravity) delivered nearly 49,000 vehicles in May.
Changan Auto's balanced layout was fully reflected in May: the fuel car base remained stable, new energy brands Deepal and Qiyuan accelerated volume growth, high-end brand Avatr continued to break through in technical cooperation, and overseas markets simultaneously achieved breakthrough growth. The pattern of five brands working together, driven by both new energy and exports, is initially taking shape.
Great Wall: Overseas Sales Growth Year-on-Year 46.75%Great Wall Motor's sales in May were 100,400 vehicles, slightly down compared to last May's 102,200 vehicles, making it the only company among the top 5 to show a year-on-year negative growth. From sub-brands, Haval brand sales in May were 55,500 vehicles, remaining Great Wall's most important sales pillar; Tank brand sales were 17,100 vehicles; both Haval and Tank brand sales showed year-on-year declines; Wey brand sold 8,119 vehicles, a 31.78% year-on-year increase, achieving growth against the trend; Ora brand performance was most stunning, with sales of 6,018 vehicles, a significant 206.88% year-on-year increase. In terms of new energy, Great Wall sold 30,400 new energy vehicles in May, with new energy vehicle transformation gradually accelerating.
The overseas market became Great Wall's biggest highlight in May, with overseas sales growing 46.75% year-on-year. Against the background of pressure on the domestic market, strong growth in overseas business effectively made up for the decline in the domestic market. Great Wall Motor's current core contradiction lies in: Haval and Tank, the two traditional main-selling brands, face weak growth, while Wey and Ora brands, although growing notably, have relatively small volume and are not yet enough to support overall growth. How to complete the "relay" between old and new brands is the key issue Great Wall must solve subsequently.
Final ThoughtsFrom May data, the growth pattern of the top 5 domestic brands has clearly diverged, but there are three common trends worth noting: First, exports have become a key engine for domestic brands to seek stability and growth. Second, new energy transformation is still accelerating, but paths differ among enterprises. Third, technological innovation continues to deepen brand moats. Looking ahead to the second half of the year, competition in the automotive industry will continue to upgrade around these three trends. Although everyone has a common direction, these three trends are all competing for the entire enterprise's industrial chain strength, and the strong will remain strong, which has almost become an inevitable outcome.
Folks, today let's talk about big news on going global—not selling cars, but selling "drivers". On June 2, WeRide and Uber jointly announced a plan: to launch the country's first commercial Robotaxi pilot service in Madrid, Spain. In other words: Spanish residents will soon be able to hail a driverless taxi via Uber. This is the first time WeRide and Uber are partnering to enter the European market. Madrid also becomes the 12th city globally where WeRide's Robotaxi arrives.
According to official news, with the support of the Madrid regional government, this service will officially launch within this year. At that time, friends in Madrid can open the Uber App and call WeRide's Robotaxi with one click. It's just like calling an ordinary ride-hailing service, the difference is the arriving car has no driver—at least initially, there is still a difference. In the initial operation phase, a professionally trained safety monitor will be on board, as it's just launched, safety comes first.
This company, WeRide, you might have heard of it, or you might not. A brief introduction: Established in 2017, it has been dedicated to Robotaxi technology R&D and commercialization. Currently, its Robotaxis cover Guangzhou, Beijing, Singapore, Abu Dhabi, Dubai, Riyadh, Zurich... plus Madrid now, totaling 12 cities. Spain is also the 5th European market WeRide has entered—previously entered Switzerland, France, Belgium, Slovakia. According to the plan agreed by WeRide and Uber in May 2025, they plan to deploy Robotaxi services in 15 new international cities within five years, deploying tens of thousands of Robotaxis globally. With the Madrid launch, the deployment in 4 cities has been completed, and 11 more will be covered successively before 2030.
To be honest, it's not the first time Chinese autonomous driving companies are going global, but the combination of Chinese technology + global mobility platform + European market is quite interesting. Madrid is one of the European Robotaxi markets with the most commercial potential, with a large population, high travel demand, and friendly local policies. Being able to take root in this market is a significant milestone for WeRide. For Uber, introducing Robotaxis is also a way to reduce costs—after all, drivers don't need salaries. For Madrid residents, hailing a taxi might be cheaper in the future.
