Reclaiming the No. 1 Spot, Geely's First Half Sales Are Out: The Strong Have No Rivals!

First half of the year, Geely submitted a report card that the entire industry envied.

In the domestic market, terminal retail volume exceeded 1.02 million units, the sales champion without any qualifier, and the only domestic brand breaking the million mark in terminal sales.

Note, here refers to retail volume, not wholesale volume. Compared to wholesale volume, retail volume more directly and objectively reflects the brand's competitiveness and popularity.

Just like the domestic market, export volume also grew strongly.

First half of the year Geely overseas export volume exceeded 470,000 units, already exceeding last year's total export volume, year-on-year growth at 158%, single month export volume in June of this year exceeded 100,000 units.

Geely is constantly raising the total export volume expectation, from the previous 640,000 expectation, raised to 750,000 expectation, recently raised to 1 million annual export volume expectation.

I can only say, no car company can stop Geely now.

From an industry perspective, Geely Auto's market share is 11.7%, followed closely by BYD's 11.4%, then FAW-Volkswagen's 6.4%, and Changan Auto's 6.3%.

Data directly shows, more people are willing to choose Geely, and Geely Auto reclaiming the sales champion title this time, fully demonstrates that this enterprise's technical reserves and system layout have extremely strong resilience.

Currently it is a new market dominated by new energy, June industry data, new energy vehicle sales share is around 65%, 2/3 of consumers chose new energy, 1/3 of consumers are still sticking to gasoline cars.

Geely's strategy is, seize the electric car opportunities, secure the gasoline car base.

A large number of car companies, either choose All in new energy, or electric car development speed is slow, but Geely Auto is completely different! Regarding gasoline cars, it has stored a large amount of internal combustion engine technology, and has secured the gasoline car base.

For example, China Star which focuses more on gasoline cars, first half sales exceeded 580,000 units, leading the fuel passenger car market for 9 consecutive years.

Electric car market, Geely Galaxy first half sales close to 520,000 units, truly achieved balanced development of gasoline and electric cars!

Both satisfied the needs of gasoline car user groups, and also seized new energy users who wanted to try electrification, such a steady, not imbalanced development model, determines Geely Auto's development space, far exceeding other enterprises.

Regarding the matter of "Why buy Geely", we also participated in market research.

In the Chinese market, many phenomenon-level products have emerged, from Wuling Hongguang S, Haval H6 to Tesla Model Y, each era has labels of its own.

The most influential model at present is Geely Xingyuan.

In 2025, Geely Xingyuan sales exceeded 460,000 units, single month sales in June of this year exceeded 50,000! Absolute sales advantage, both reflecting the industry consumption direction, and reflecting Geely's advantages in product design.

It is able to generate strong resonance with consumers.

For example, 60,000-80,000 pricing range, pure electric architecture, large space, good craftsmanship standards, both brought users the "best within budget" driving experience, and greatly reduced driving costs.

Many industry analysis and research institutions have treated Geely Xingyuan as a model for enterprise transformation, deeply analyzing its core reasons for success.

But in fact, the success of this Xingyuan car, almost cannot be copied, except for the high value and strong experience feeling of the product itself needing manufacturing and design thresholds, Xingyuan's profit model, is also difficult to be copied.

At this stage, Xingyuan is the core model for Geely Galaxy exports, it through domestic sales volume basic advantages, amortized manufacturing costs, by high pricing in overseas markets to earn profits.

In the 50,000 sales volume of June, export volume exceeded 40%, domestic sales volume, amortize manufacturing costs, optimize product power. Sell high prices abroad, earn profits.

Take Brazil market as an example, Xingyuan pricing 160,000-180,000, far exceeding domestic, Mexico, Indonesia and other markets, Xingyuan sales continue to strengthen, this profit model, industrial structure, both compete in design, manufacturing capabilities, and compete in overseas sales, global markets.

In fact, Geely Xingyuan is a model launched less than two years ago, but has already achieved brilliant results, and has pushed the industry consumption direction towards A0-level electric cars.

For Geely, Xingyuan is a symbol, it represents Geely in the electrification market, already possessing very strong technical reserves, after all only strong technology, excellent research capability, complete suppliers, can create such a hit car model.

When all enterprises think the industry is difficult and new car sales cannot be sustained, Geely repeatedly produces hit results.

From Geely Xingyuan, Galaxy E5, to Xingyue L, Boyue L, Binyue, then to high-end ZEEKR 9X, ZEEKR 8X, Geely's value is being seen by the entire industry.

The success and results of this enterprise, actually difficult to be copied, core reason is Geely truly opened up internally, multi-brand coordinated operations, unified architecture, constrain suppliers, reduce unnecessary waste, improve work efficiency.

First solve platform architecture, three-electric system problems, achieve full-stack self-research, supply + production self-control, reduce costs from the source, improve product power.

Enterprises that can penetrate the system like Geely are not many, at the same time Geely also has a clear development plan, gasoline cars, electric cars parallel development, guarantees market coverage 100% perfection.

From the results of the stage, Geely's first is unquestionable, and in the second half of the year, Geely has prepared more models, from Galaxy TT, Galaxy Battleship 700, to Lynk & Co 800, Xingrui L90, the second half of the year market segments will also welcome a stronger wave of competition.

The current passenger car market is incredibly complex, traditional enterprises, new forces, domestic brands' "car sea tactics" want to seize the market, consumption direction has already diverted.

But for Geely, it seems to not have been directly affected.

Geely Xingyuan single month sales 50,000 result explained one thing, as long as product is excellent, pricing reasonable, good products never lack sales volume, and wanting to do well, extremely tests car enterprise's design, R&D, manufacturing capability.

For Geely, since it has sat on the sales champion throne, it is difficult to be surpassed by successors.