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Haval is a well‑known Chinese automotive brand and a core sub‑brand of Great Wall Motor, recognized for its exclusive focus on the production and sales of SUVs. Haval has long ranked among the top sellers in China's SUV market. Through its dedicated SUV lineup, the brand holds a significant position in the Chinese automotive industry and is committed to becoming a globally leading professional SUV brand.
The history of the Haval brand dates back to 2002, when Great Wall Motor launched its first SUV built on a pickup truck chassis—the Safe—marking the birth of the Haval lineup. From then on, Haval steadily expanded its product range, gradually gaining recognition in the SUV market and eventually winning the Chinese SUV sales championship for ten consecutive years.
In 2011, the first‑generation Haval H6 was officially launched, ushering in a new era of urban SUVs. The model quickly became a national icon in the Chinese market, taking the SUV sales crown for the first time in 2013 and holding onto it for years. As the SUV market continued to grow rapidly, Haval officially announced its independence from Great Wall Motor on March 29, 2013, becoming China's first dedicated professional SUV brand. After the split, Haval retained the H‑series naming convention and adopted a new brand logo featuring a red background with silver "HAVAL" lettering. The move was designed to sharpen the brand's focus on SUV R&D, production, sales, and services, positioning it against global professional SUV brands such as Land Rover and Jeep.
As the industry entered the new energy era, Haval unveiled its new energy strategy in August 2022, announcing a full‑scale transition to new energy and introducing a refreshed brand logo. In 2023, Haval launched the industry‑leading Hi4 intelligent all‑wheel‑drive electric hybrid technology, applying it to models such as the Xiaolong and War Dragon. This marked a key step for Haval in the hybrid technology space. In recent years, Haval has continued to deepen its new energy and intelligent transformation, building a diversified technology portfolio centered on Hi4 electric all‑wheel‑drive technology that covers fuel, hybrid, and pure electric powertrains.
Haval's product lineup is clear and well‑structured, covering everything from daily city driving to serious off‑roading. It mainly consists of three families: the H Series, the Dog Series, and the Dragon Series.
H Series is the classic backbone of the Haval brand. Known for being balanced, reliable, and great value for money, this series includes SUVs ranging from compact to mid‑large. The Haval H6, the family's star model, was the best‑selling SUV in China for 108 months in a row, with cumulative sales of over 4 million units—a record in China's auto industry. The series also includes the family‑focused Haval HS and Haval M6, as well as the hardcore off‑road Haval H5 and Haval H9. Among these, the second‑generation Haval H9, launched in 2025, has a combined range of up to 1,400 km on a full tank and won the T2.1 mass‑production fuel group championship at the Ring of Tarim Rally, cementing its status as a benchmark in China's hardcore off‑road market.
Dog Series represents Haval's more innovative and youthful side, first introduced in 2020. Positioned with a unique "3/4‑scale trendy drive" concept, this series sits in the "soft off‑road" space between urban SUVs and hardcore off‑roaders. Models like the Big Dog and Cool Dog, with their rugged boxy looks and high level of customization, have become very popular among younger drivers. In 2026, Haval released updated versions of the Big Dog, with total users now exceeding 600,000. Meanwhile, the larger Big Dog PLUS, a family‑oriented soft off‑road SUV, rounds out the lineup alongside the War Dragon and Xiaolong MAX.
Dragon Series is at the heart of Haval's push into new energy. Every model in this series is equipped with Great Wall Motor's self‑developed Hi4 intelligent all‑wheel‑drive hybrid system, representing Haval's strongest new energy technology. The Xiaolong MAX focuses on city commuting and family life, emphasizing comfort, intelligence, and efficiency. The War Dragon, positioned as a hardcore new energy boxy SUV, has performed well in the market thanks to its tough styling and strong off‑road capability. The War Dragon family has since expanded to include a seven‑seat PLUS version, meeting the need for both space and off‑road ability among family users. According to available data, Haval's War Dragon series sales grew about 35% year‑on‑year in 2025.
In addition, Haval is actively working on higher‑end flagship models. Based on the newly developed "Guiyuan Platform," the brand plans to launch a hardcore flagship boxy SUV internally codenamed HX (or H10), measuring over 5.1 meters in length and positioned as a full‑size SUV. The new model will feature an 800V high‑voltage platform and advanced intelligent driving, with an expected price range of 280,000 to 350,000 RMB. This marks a major step forward for Haval as it moves into the premium segment.
In 2025, Haval delivered strong results in both the Chinese and global markets. The brand's annual sales reached 758,600 units, up 7.41% year‑on‑year, accounting for the lion's share of Great Wall Motor's total sales and serving as the "core stabilizer" of the group's overall volume.
Among its models, the flagship urban SUV Haval H6 sold 85,688 units for the year, while the Haval War Dragon and Haval Big Dog series showed particularly strong growth, with increases of 35% and 18%, respectively. In overseas markets, Haval accelerated its global expansion, leveraging Great Wall Motor's "ecosystem‑based globalization" system to export its vehicles to a wide range of countries and regions. From January to October, Haval sold 282,100 new cars outside of China, up 3.35% year‑on‑year.
Entering 2026, Haval has maintained steady growth momentum. In January 2026, Haval sold 50,513 units, a 4.03% increase year‑on‑year, delivering a solid start to the year for the group. Despite intense market competition and the pressures of industry transformation, Haval remains a stable leader in China's SUV market.
Haval's continued success is inseparable from the strong technical R&D capabilities of its parent company, Great Wall Motor. In recent years, Haval has achieved multiple milestone breakthroughs in both powertrain technology and intelligent systems.
In the field of powertrain technology, Hi4 (intelligent all‑wheel‑drive electric hybrid technology) is the core technology brand of Haval's new energy strategy. Using a series‑parallel architecture with dual motors on the front and rear axles, Hi4 breaks through the high cost and high fuel consumption typically associated with traditional four‑wheel drive. It achieves a groundbreaking "two‑wheel‑drive energy consumption with four‑wheel‑drive performance," significantly improving vehicle safety and driving enjoyment across a variety of road conditions. Hi4 is now widely applied in new energy models such as the Xiaolong and War Dragon, ushering Haval into an era of "all‑wheel drive for everyone." The 2.0T and 2.4T gasoline and diesel engines used in models like the Haval H9 also rank among the industry's best in terms of thermal efficiency and power output.
In the area of vehicle architecture, Great Wall Motor launched the "Guiyuan Platform," a full‑power intelligent super platform, in 2026. With an investment of over 3.2 billion RMB, the platform breaks down components such as the engine, battery, and chassis into 329 standardized modules that can be freely combined. It is compatible with five powertrain forms: PHEV, HEV, BEV, FCEV, and conventional fuel. Built on a native AI architecture and equipped with the Coffee EEA 4.0 electronic architecture, the Guiyuan Platform supports "one vehicle, multiple powertrains" flexible production, empowering Haval to rapidly iterate a diverse product lineup—from small SUVs to full‑size luxury SUVs.
In the field of intelligence and smart driving, Haval widely adopts the Coffee OS 3 intelligent cockpit system and the Coffee Pilot smart driving system, both independently developed by Great Wall Motor. Coffee OS 3 can process over 1,000 voice commands in 25 seconds, delivering a smooth and intelligent interaction experience to users. Newly launched flagship models such as the Haval HX will also be equipped with a high‑level smart driving system powered by a dual‑VLA large model, achieving a "drive anywhere in the country" intelligent driving experience.
Haval's globalization is advancing with a clear and steady direction. Backed by Great Wall Motor's "ecosystem‑based global expansion" strategy, Haval has moved beyond simple product exports to achieve coordinated global growth across the entire industry chain—including R&D, production, supply, sales, and service. Today, Haval has over 16 million users worldwide, with a sales network covering more than 170 countries and regions. In August 2025, Great Wall Motor's factory in Brazil officially began production, marking the company's third overseas full‑process vehicle manufacturing base and further supporting Haval's deep localization in the Latin American market.
Looking ahead, Haval will stay firmly on its "SUV‑only" path. While continuing to strengthen its leadership in the core SUV segment at home, Haval will leverage advanced technologies such as Hi4 and the Guiyuan Platform to accelerate its full transformation toward new energy and intelligence, with the goal of becoming a world‑leading new energy SUV brand. Through a continuously enriched product lineup and enhanced brand value, Haval is steadily advancing toward its vision of becoming the number one global professional SUV brand.
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