SAIC Motor did something major yesterday (May 28), hosting a delivery ceremony with significant pomp. Simply put, the cumulative number of cars sold by them reached 100 million! This is the first time a car enterprise in China's automotive industry has crossed the "100 million" threshold, marking a new milestone.
Behind these 100 million cars is actually SAIC's report card over more than 70 years of journey. From workers hammering out "Phoenix" brand sedans bit by bit at the very beginning, to the familiar Santana, Buick later on, to now Roewe, IM new energy vehicles, SAIC has witnessed the entire process of China's automotive industry from nothing to something, from weak to strong.
Their concept currently on their lips is "Understands cars better, understands you better", meaning not only must technology be hardcore, but it must also make us ordinary users feel it is easy to use and love to use.
The model representing the 100 millionth "milestone" this time is the newly released LS9 Hyper from IM. This car can be said to be the "summit" of SAIC's current technology, stacking many black technologies. For instance, it uses full-by-wire four-wheel steering, paired with 520-line LiDAR and NVIDIA's latest chips, the three-electric system is also a full-domain 800V high-voltage platform, performance directly rushed into the 3-second club.
Even more impressive is that it also implemented an "intrinsic safety" technology, extending automotive safety from traditional physical safety to information security levels preventing hacking and cyber attacks. Moreover, the owner of this car is quite interesting, it is Momenta CEO Cao Xudong, this company is SAIC's long-term partner in the autonomous driving field, this wave counts as "partners become owners".
Except for IM, SAIC also mobilized all brands this time. From brands we are familiar with like Roewe, MG, Wuling, to joint venture partners like Volkswagen, Audi, Buick, all brought out their own new car models to celebrate together.
For example, Volkswagen ID. ERA 9X launched Momenta's reinforcement learning model for the first time, Buick's newly released Zhijing E7 sold over 10,000 units in one month. These cars are not only for personal driving, but also commercial ones like Maxus electric buses, Hongyan heavy trucks, covering all aspects of our lives.
The liveliest point of this ceremony lies in "Global Relay Delivery". Not only at the main venue in Shanghai, the screen also cut to domestic cities like Nanjing, Liuzhou, even owners in the UK, Indonesia, Singapore also picked up cars synchronously. This indicates SAIC is now truly "going out", their cars can be seen in over 170 countries and regions overseas, MG in Europe has been selling the best for 11 consecutive years.
Moreover, this delivery also invited quite a few interesting real owners to stand for support. For example, Luo Zhenyu who does knowledge payment became Huajing S experience officer, former national football player Yang Chen bought Volkswagen's extended-range vehicle, and blogger Liu Jia who does charity also picked up a Buick MPV. These ordinary people's stories make people feel the connection between car enterprises and users better than simply discussing parameters.
Final Words
Overall, these 100 million cars are a phased major achievement for SAIC, but more like a new starting point. After all, the automotive industry is very competitive now, new energy and intelligence are the main trends, SAIC intends to continue to exert effort in these areas, striving to let more people drive the good cars they make.
