On June 12, the "150,000 Loves, Highlight Arrival" BJ30 Adventure Edition 150,000 Units Production Run and Highlight Edition Launch Press Conference was grandly launched at the BAIC Zhuzhou Super Factory. Relying on market reputation and hardcore product strength, BJ30 Adventure Edition successfully won the title of the fastest Chinese light off-road SUV to reach 150,000 units in sales. At the same time, the new BJ30 Adventure Edition Highlight Version officially debuted. The brand simultaneously launched major purchase benefits, with the entire series enjoying a 30,000 yuan super trade-in subsidy, super trade-in price starting from 69,900 yuan, and Highlight Version trade-in price starting from 82,900 yuan. CCTV Finance live-broadcast the teardown of the actual vehicle driven for 150,000 kilometers, intuitively verifying the solid quality of Beijing Off-Road's deep cultivation in the car manufacturing field with direct testing, and also allowing China's smart manufacturing strength to go viral again.
As a professional brand that has cultivated the off-road field for over 60 years, Beijing Off-Road has always promoted off-road equality, bringing light off-road life into thousands of ordinary families. A cumulative market presence of 150,000 units is the trusted choice for 150,000 global users, and also the best evidence of BJ30 Adventure Edition's product strength. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated that the 150,000 units achievement is not only a breakthrough in sales speed, but also a quality benchmark forged by millions of users. The advanced HEV hybrid technology equipped with BJ30 Adventure Edition is both a brilliant answer to the brand's R&D and a strong voice of Chinese smart manufacturing towards the world.
Relying on the brand's years of off-road technology accumulation, BJ30 Adventure Edition reshapes the light off-road SUV market standards with three core advantages: super off-road capability, super spaciousness, and super fuel economy.
In terms of power performance, this car is the first domestic box-shaped SUV to be equipped with an HEV hybrid system, featuring a unique tri-engine four-wheel drive six-mode hybrid architecture with outstanding strength. The 41% high thermal efficiency hybrid dedicated engine is paired with front and rear dual motors, each performing its duties to achieve multiple advantages of long range, strong replenishment, and instant burst; intelligent four-wheel drive with 30ms response, outputting peak torque within 0.5 seconds, assisted by energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquering complex road conditions such as mud and sand, giving users full confidence to go into the mountains and wilderness.
In terms of space performance, the 2820mm extra-long wheelbase creates a three-row seven-seat spacious layout, with a vehicle room rate of up to 66%. The 1496L large capacity trunk combined with the rear seats that can be folded flat creates an instant 1.92-meter leisure big bed. Even for passengers 1.8 meters tall, sitting in the third row is not cramped at all. The 38 refined storage spaces throughout the car fully accommodate the storage needs of family travel, making every journey free and comfortable.
In terms of usage cost, BJ30 Adventure Edition balances the three major advantages of saving money, saving time, and saving worry. Overseas automotive bloggers from five countries including South Africa, Indonesia, and the UAE jointly tested it. The fuel consumption per 100 kilometers is controlled within 5 liters, and the range with one tank of fuel exceeds 1000 kilometers. As an HEV hybrid model, it does not rely on charging piles; just refuel and go, greatly saving charging time. In addition, the first owner enjoys a lifetime warranty for the whole vehicle. Parts supply is convenient and maintenance costs are low, eliminating user concerns about car usage from the root.
The newly launched BJ30 Adventure Edition Highlight Version this time, based on the original product strength, achieves comprehensive advancement in three dimensions: appearance, performance, and experience, creating a new choice for all-around travel.
In terms of appearance, the classic box-shaped styling blends a tough presence with refined aesthetics, with exclusive five-arch star ring through lighting groups providing high recognition. The inspiration trend modification kit, custom star ring wheels, and sporty bumper complement each other. The new orange interior paired with metal texture trim panels balances trendy texture and home atmosphere, catering to the aesthetic pursuits of consumers of different ages.
Performance has been fully upgraded. The vehicle is equipped with a long-life AGM dedicated battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with the same high-end turbocharging technology, with a charging efficiency of up to 99%. The rear motor power is increased to 70 kilowatts, with rapid response for starting, lane changing, and emergency handling, making the power performance more capable.
In terms of driving experience, the Highlight Version transforms into a mobile comfortable living room. The higher body brings an open driving view. Seat heating, ventilation, and steering wheel heating functions are all available; intelligent induction wipers can automatically complete window closing operations. The 64-color rhythmic ambient light changes lighting and shadows with music, creating a pleasant and comfortable driving environment in both city commuting and outdoor travel.
To reward the support of a large number of users, Beijing Off-Road officially launches a 30,000 yuan super trade-in policy, with no limit on brand or vehicle age; both new purchase and trade-in users can enjoy benefits. On top of this, the brand adds five exclusive favors: free lifetime warranty for the whole vehicle worth 6,000 yuan, flexible financial plans such as 0 down payment, old customer referral can win up to 800 yuan JD card, whole series models lifetime free OTA upgrade, basic traffic lifetime free + entertainment traffic two years unlimited. Multiple benefits further lower the car purchase threshold. Coinciding with the World Cup, the brand simultaneously launches a betting activity. Buying a car at the store allows participation in event betting. Guessing the champion and final match score correctly can also get an additional 50,000 yuan car purchase subsidy.
Quality comes from craftsmanship, strength fears no test. At the press conference site, CCTV Finance joined Beijing Off-Road to live-stream the first network-wide car teardown of a BJ30 Adventure Edition with a mileage of 150,000 kilometers. This mileage is equivalent to nearly 10 years of car usage for an ordinary family. The teardown results show solid quality: very little engine carbon buildup, power status is still full, gearbox has no leakage, internal parts wear is negligible; the battery pack is intact, with no bulging, leakage, or degradation issues; the chassis subframe and suspension system are clean and neat, with no rust or oil seepage phenomena, and the overall vehicle condition is comparable to a new car.
The camera also enters the BAIC Zhuzhou Super Factory to reveal the manufacturing foundation of excellent quality. Fully automated welding robots work precisely, with glue application error controlled at the level of a hair, solidifying the car body safety base; 5000-ton level stamping equipment forms the car body panels integrally, shaping smooth and tough car body lines; fully automatic painting process combined with eco-friendly water-based paint greatly reduces the volatilization of harmful substances, and the new car interior has no odor. A full-process rigorous quality control system safeguards every offline vehicle.
From the 150,000 units sales milestone to the all-new launch of the Highlight Version, Beijing Off-Road has always adhered to the original intention of making cars. With professional off-road technology, extreme product experience, and affordable pricing, it makes light off-road life within reach. In the future, Beijing Off-Road will continue to enrich the product matrix, with BJ30 Adventure Edition, BJ40 and other fine models, accompanying thousands of users to gallop in cities and rush to mountains and seas, unlocking more highlight journeys with the vast number of car owners.
