June 2026, the light off-road box-style SUV market welcomes a historic turning point. BJ30 Voyager with 8,609 units monthly sales, surpasses Haval Big Dog, tops the 100,000-level box-style SUV market first. At the same time, BJ40 firmly stays first in hardcore off-road market, BJ40 Extended Range tops the Extended Range box-style SUV market first, Beijing Off-road wins in three categories.

Behind these data points, a phenomenon worthy of deep thought is revealed, meaning when the tide of hype-driven car making gradually recedes, products that truly stand the test of time are regaining market dominance.

More noteworthy is, BJ30 Voyager launched a 30,000 yuan Super Trade-in Policy across the entire series, Super Trade-in price as low as 69,900 yuan starting, lowering the entry threshold for hardcore box-style SUVs to the 70,000-level, allowing more family users to easily start light off-road lifestyle.

So beyond sales hype, why can BJ30 Voyager break the industry law of latecomers surpassing the leaders, and quickly top the market in the 100,000-level market with fiercest competition? Today let us explore this proposition! 

Reshaping the Landscape

June sales 8,609 units, 150,000 vehicles rolled off the line, surpass Haval Big Dog and take the top spot, these three data points constitute hard footnotes for BJ30 Voyager's market status. But more noteworthy than numbers is the structural change in market landscape

Light off-road track, BJ30 Voyager surpasses Haval Big Dog, tops 100,000-level box-style SUV market. This means the light off-road box-style SUV market has officially entered a new cycle led by BJ30 Voyager. Professional off-road track, BJ40 Extended Range listing 24 hours orders broke through 7,000 units, BJ40 continues to guard hardcore off-road benchmark status, surpassing Tank 300. Under dual-line synergy, Beijing Off-road becomes the only Chinese brand simultaneously suppressing Great Wall in two tracks of professional off-road and light off-road.

This is not luck, it is the heritage of making off-road vehicles for over 60 years making it so.  Currently, the competition in the box-style SUV market has escalated from single-product contest to a comprehensive showdown of brand system strength. BJ30 Voyager's topping the chart, essentially is Beijing Off-road 60-plus years of professional accumulation's Overwhelming Advantage against crash-course car manufacturing.

Just as Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road said in the 150,000 units roll-off line launch event:  "150,000 BJ30 Voyagers, carrying the trust of market, industry and global users, this is not only a speed breakthrough, but also 150,000 firm choices, a quality monument built by 150,000 users."  

On this off-road track, 60 years of professional accumulation is always more convincing than those traffic stories.

Product Victory

Next, let us focus on BJ30 Voyager, let us see the underlying foundation of this sales champion. Personally, I think this car's product logic is clear and pragmatic, meaning not stacking redundant configurations, but building core value anchors around the three most real demands of light off-road family users.

First is Super Off-road, BJ30 Voyager makes off-roading from professional threshold become daily life.  As the first HEV hybrid model in Chinese box-style SUV category, BJ30 Voyager is equipped with industry-leading 3-motor, 4-wheel drive, 6-mode HEV hybrid architecture, 3-motor power is composed of one 41% thermal efficiency dedicated hybrid engine, front drive motor and rear drive motor, specializing in long-distance energy saving, real-time power replenishment and instant burst respectively. Intelligent 4WD response speed reaches 30 milliseconds, 0.5 seconds can burst peak torque.

Here is an interesting industry phenomenon, in past few years, box-style SUV market涌入大量形似而神不至的产品，造型够硬派，but off-road capability is marginal. And BJ30 Voyager chose to lower off-road threshold using HEV hybrid technology, make off-roading simple using intelligent electronic control system, such a more solid path.  Not everyone needs hardcore crawling, but everyone deserves the confidence for a spontaneous trip.

Personally, HEV light off-road logic, is exactly taking off-roading from professional equipment downgraded to family function. When box-style SUV from niche aesthetic becomes mass choice, products must return from emotional value to utilitarian value. BJ30 Voyager wants to do, is exactly make off-roading from few people exclusive, become thousands of families' daily life.

Second is Super Space, BJ30 Voyager not only can carry, but can also lie down family mobile space.  2,820 mm super long wheelbase, 66% super high space utilization rate, 1,496 liters same-class largest trunk, rear seat fully flat fold instantly becomes 1.92-meter large bed.....Behind these data is Beijing Off-road to light off-road essence not wild, but taking whole family together wild this user demand clear insight. Family travel freedom, is everyone does not settle!

Finally is Super Save, BJ30 Voyager makes light off-road not only affordable to play, not affordable to maintain.  2WD version 100 km combined fuel consumption only 5.85 liters, one tank of fuel runs 1,000 km. In June, South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers, in extreme road conditions actual test domestic SUV fuel consumption, BJ30 Voyager in every country ran out of 100 km not exceed 5 liters result. Reputation needs no translation, recognition not limited time zone, this achievement across national border, is Chinese HEV technology handed to world's report card.

Summary, BJ30 Voyager why can quickly top, is because it first understood box-style SUV user's consumption upgrade logic, they want is no longer hardcore totem, but a vehicle with both off-road posture, also considering home utility all-around partner.

Long-termism

If product power is above iceberg, then brand heritage is water surface below determining iceberg size. BJ30 Voyager topping, has three deeper support points, they are quality verification, resale value first and user ecosystem.

Let's talk about quality verification first, recently Beijing Off-road jointly with CCTV Finance, to one driven 150,000 km BJ30 Voyager carried out full network live disassembly, finally show engine turbine no carbon buildup, transmission no leakage no wear, battery pack no bulging no degradation, chassis no rust no oil seepage, overall vehicle condition almost new. CCTV lens also went deep into BAIC Zhuzhou Super Factory, reveal its 100% automated welding workshop, 5,000-ton level stamping equipment and other high-end manufacturing processes. BJ30 Voyager use 150,000 km disassembly prove "invisible place is real skills",  this is not ad, is disassembling for you showing hardcore sincerity.

Let's talk about resale value first, according to China Automobile Distributors Association "June 2026 Car Resale Value Report", BJ30 Voyager with 69.5% super high resale value, tops 100,000-150,000 domestic compact SUV resale value list. Behind high resale value, is market on quality, reputation, brand resilience comprehensive recognition. In used car market, users vote with feet, and BJ30 Voyager won

Finally let's talk about user ecosystem, Beijing Off-road "Enjoy Wild 5+" user ecosystem system covers base, club, event, service, modification five dimensions. National 366 clubs, over 100,000 members, annual over 1,500 events, and also has three free theme off-road bases to car owners free open. Beijing Off-road sells never is a car, but a lifestyle.

In this traffic car making popular era, Beijing Off-road chose a harder but more grounded path, that is using 60-plus years car making accumulation to be friends with time.  BJ30 Voyager's 8,030 units monthly sales, is not popular model accident, but long-termism on market's inevitable realization.

Just as Zhang Guofu said:  "We always believe, users are Beijing Off-road's answer."  BJ30 Voyager's every moment highlight, comes from market approval, comes from industry applause, more comes from global users' trust.

Summary:

BJ30 Voyager topping significance, far beyond one model's sales victory. It marks box-style SUV market competition logic is happening fundamental transformation, from whose造型 is more square to who understands user's full scenario demands better, from whose traffic is bigger to whose quality can stand test of time better. Add 30,000 yuan Super Trade-in Policy, 69,900 yuan starting super value entry threshold, first owner entire vehicle lifetime warranty! Currently, BJ30 Voyager is using Super Off-road Super Space Super Save product power add sincere to extreme user rights, reconstruct 100,000-level box-style SUV's value standard. When BJ40 surpasses Tank 300, BJ30 Voyager surpasses Haval Big Dog, BJ40 Extended Range continues to dominate list, Beijing Off-road using three categories victory result proved on off-road track, 60 years of professional accumulation, always three years traffic stories more convincing!

Among so many boxy products, only the BJ30 captured some distinct differences.

Currently, the competition in the 100,000 RMB boxy SUV segment is heating up, with many models featuring rugged exterior designs, yet few choices can simultaneously balance light off-road performance, family space, and low usage costs.

In June 2026, terminal retail data was released. The Beijing Off-road BJ30 Explorer single-month sales reached 8,609 units, topping the monthly sales chart in the 100,000 RMB boxy market, ushering the light off-road sub-segment into a new competition cycle.

This eye-catching sales performance was not accidental, so we will dissect the model's breakthrough logic from four dimensions: market landscape, product hard power, user operations, and brand strategy. Extending from sales data to long-term product value, we will outline the underlying reasons why the BJ30 Explorer is rewriting the sub-market.

8,000 Units Sales DeliveredLight Off-road Boxy Landscape Officially Shifts

It is worth noting that while topping the sales chart in a single month, the BJ30 Explorer completed the production of 150,000 units in June. The combination of these two data points constitutes a key milestone for the model's development.

Combining terminal retail lists, the BJ30 Explorer's sales slightly lead the runner-up, Haval Big Dog, while the single-month sales of other competitors did not break 3,000 units. A sales gap between top and tail models has already appeared.

As the country's first boxy SUV equipped with HEV hybrid architecture, over 8,000 units of monthly sales prove that the hybrid light off-road route has gained widespread market recognition. Achieving 150,000 units delivery in less than two years also makes it the lightest SUV in the industry to reach this production speed.

Leading in a single-month list is just the surface; the performance of long-term leading in multiple sub-segments is what solidifies the model's market benchmark position.

According to reports, the BJ30 Explorer has secured the No. 1 sales position in domestic HEV hybrid SUVs for 24 consecutive months and topped the HEV hybrid boxy and domestic HEV hybrid model sales charts for two consecutive years. It also holds the first place in resale value retention for 100,000-150,000 RMB domestic compact SUVs. Continuous leading in sales, hybrid sub-segments, and resale value multi-dimensionally has allowed the model to form a stable competitive advantage in the light off-road market.

Furthermore, the changes in list data also reflect the transformation of the competition logic in the entire light off-road boxy segment. Previously, competition among boxy models at similar price points focused mostly on exterior styling, with fuel power being the mainstream choice.

The continuous hot sales of the BJ30 Explorer drive the sub-segment towards the hybrid technology route. Consumers' criteria for car selection are gradually shifting from solely valuing appearance to more comprehensive dimensions such as power technology and full-scenario family value.

Super Off-road, Super Large, Super Economical All-round StrengthBuilding Category Competition Barriers

The core root of the change in market landscape lies in the BJ30 Explorer creating balanced product strength of 'Super Off-road, Super Large, Super Economical', forming differentiated competitiveness distinct from same-class models. The three core advantages correspond to the three major user core demands: off-road performance, family scenarios, and long-term usage costs, filling in the shortcomings commonly existing in traditional boxy SUVs.

Firstly, when many family users choose light off-road models, they worry that balancing family comfort means sacrificing off-road performance. Relying on over 60 years of off-road technology accumulation by Beijing Off-road, the BJ30 Explorer provides a balanced solution.

The model is equipped with a dedicated three-engine four-wheel drive six-mode HEV hybrid architecture. The four-wheel drive system response is only 30 milliseconds, paired with six adjustable power modes, energy mid-lock, and four-wheel electronic limited slip structure, combined with the ATS all-terrain control system. Here, 'light off-road' points to a lower entry threshold, not weakening off-road capability. The entire hardware set can easily handle unpaved roads, mud, steep slopes, and other complex road conditions. Ordinary drivers can also easily complete light off-road recovery.

Secondly, the boxy appearance attracts many family users, but spatial practicality is the core standard determining daily usage experience. The BJ30 Explorer achieves a leading position in space among the same class.

The model boasts a 2820mm super-long wheelbase, bringing a 66% cabin space ratio. It is also the only model in the 100,000 RMB boxy segment that provides a large seven-seater layout. After the rear seats are fully folded, it forms a 1496-liter pure flat trunk, with an extended length of 1.92 meters. The whole vehicle has 38 independent storage spaces. Whether it is a family short trip, outdoor camping loading equipment, or moving large items, it can adapt to diverse usage scenarios.

Thirdly, the low energy consumption performance brought by the hybrid architecture is a key advantage that wins over ordinary family users, also filling the pain point of high fuel consumption in traditional fuel boxy SUVs.

Official data shows that the two-wheel drive version's comprehensive fuel consumption per 100 kilometers is as low as 5.85 liters, while the four-wheel drive version is 6.45 liters. Automotive bloggers from South Africa, Indonesia, UAE, and other five countries tested in extreme road conditions. Fuel consumption per 100 kilometers was all controlled within 5 liters. With a full tank, range can exceed 1,000 km. The model adopts an HEV structure without high-voltage battery packs, requiring no external charging; refueling completes energy replenishment. In addition, first owners can enjoy a lifetime whole vehicle warranty covering 99% of components, balancing saving fuel, saving time, and worry-free three usage demands.

Demand Insight Plus Sincere BenefitsWord-of-Mouth Drives Sustainable Sales Growth

Said simply, perfect product strength is the foundation for the model's sales volume. Precisely capturing user needs and landing high cost-performance purchasing policies continuously amplifies the model's market appeal, forming a stable sales growth curve.

Previously, there was a long-term demand void in the light off-road market. It was difficult to find models in the market that balanced boxy appearance with low fuel consumption. The BJ30 Explorer launched HEV hybrid boxy products first, precisely grasping these user demands. The brand also continuously collects owner feedback for rapid iteration. On the Highlight Edition model, an AGM dedicated battery with three times the lifespan of ordinary batteries was replaced. Rapidly landing user-proposed optimization suggestions, it continuously narrows the distance with owners.

High purchase thresholds are the main reason many consumers give up on hardcore SUVs. Trade-in policies effectively lower the entry cost for the model. Beijing Off-road launched a 30,000 RMB trade-in subsidy for the entire series of the BJ30 Explorer. With a trade-in, the lowest entry price is 69,900 RMB, bringing the threshold for hardcore boxy SUVs down to the 70,000 RMB level. The product concept of off-road equality is no longer limited to slogans. Ordinary families with limited budgets can also easily get a model balancing family use and light off-road.

Furthermore, purchasing policies combined with lifetime warranty and lifetime free OTA and other after-sales benefits push owners to spontaneously spread word-of-mouth. We noticed that many owners share usage experiences in communities and social platforms. Long-term stable quality performance and the brand's quick response style gradually form a positive circulation, becoming the implicit push force supporting the model's continuous high sales.

Dual-line Layout FormedBeijing Off-road Brand Takes a Key Step Upward

It is worth noting that the single-model breakthrough of the BJ30 Explorer also perfects the overall product matrix layout of Beijing Off-road. The brand stabilizes at the top position simultaneously on multiple off-road sub-segments. Currently, on the hardcore off-road, light off-road, and range-extended off-road tracks, Beijing Off-road has secured good sales. The complete product dual-line layout has taken shape.

Among them, the BJ40 family, which focuses on professional off-road, accumulated 28,248 units in sales from January to June, ranking first in the hardcore off-road market. Combined with the BJ30 Explorer's leading performance in the light off-road track, this is praiseworthy. The BJ40 range-extended version sold 3,135 units in June, winning the range-extended off-road monthly sales crown. The BJ40 single item is also the No. 1 in both sales and growth rate in the hardcore off-road market from January to June, and firmly holds the first place in new energy hardcore off-road. It is not difficult to see that with dual swords combining, its strategic implementation of parallel professional hardcore and family light off-road lines has welcomed phased implementation results.

Furthermore, most potential purchasing users have doubts about the long-term durability performance of light off-road models. Authoritative media field testing effectively resolves market concerns.

In June, CCTV Finance launched a live broadcast, completely disassembling a real BJ30 Explorer vehicle with 150,000 km of mileage. It also visited the Zhuzhou Super Factory, making the whole vehicle durability condition and automated intelligent manufacturing process fully public throughout. The disassembled vehicle's power system, chassis, and battery showed no obvious aging or leakage issues. The factory's fully automated stamping, welding, and painting processes also intuitively displayed the whole vehicle manufacturing standards, using real vehicle conditions to dispel user concerns about the durability of light off-road models.

It can be seen that the continuous hot sales of the BJ30 Explorer also provide a scalable growth paradigm for the entire light off-road SUV sub-market. The model verifies that the development path of professional off-road technology sinking, fitting ordinary family user needs, and covering full-cycle usage value is feasible. Future new products in the same track can also refer to this product creation and user operation logic.

CarCloud Summary

Comprehensive market data, product configuration, user operations, and brand layout multi-dimensional information indicates that the BJ30 Explorer's June monthly sales breaking 8,000 units is not short-term sales heat catalyzed by short-term marketing activities, but an inevitable result under the combined action of product power polishing, long-term user operations, and complete brand strategy.

As the model's sales champion status continues to solidify, the development direction of the 100,000 RMB light off-road boxy track gradually becomes clear. Hybridization, family orientation, and full-cycle high value will become the main development trends of the sub-market. Relying on the dual-line product layout of BJ40 professional off-road and BJ30 family light off-road, Beijing Off-road will also continuously participate in the iteration and reform of the domestic off-road market, continuously broadening the audience group of off-road models.

On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.

The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.

Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.

From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

Recently, the Beijing Off-road Chengdu Shenguo store welcomed the delivery of its 31,800th complete vehicle. This warm vehicle delivery ceremony is both a microcosm of the store's 15-year deep dive into the southwestern market and reflects the rising market heat of Beijing Off-road's mainstay models. Looking at the national market, the BJ30 Traveler has already submitted an even more impressive report card – as the fastest model among China's light off-road SUVs to reach 150,000 units in sales, it has demonstrated the major trend of current automotive consumption shifting from "single transportation" to "all-scenario travel" through its steadily growing market volume and comprehensive product power that balances home use and off-roading.

The current domestic SUV market has long bid farewell to homogenized competition. Box-shaped light off-road vehicles, once exclusive to niche off-road enthusiasts, have gradually entered thousands of ordinary families, becoming one of the fastest-growing sub-segments of the automotive market. Data shows that the sales of domestic box-shaped SUVs have risen year after year, and user demand has undergone fundamental changes: most consumers no longer pursue extreme off-road capabilities but desire an all-around vehicle that is "worry-free for city commuting, relaxed for family trips, and sufficient for weekend short off-roading". Against this market backdrop, vehicles relying solely on eye-catching appearance and stacked hardcore configurations are gradually losing strength. Those that can truly take root must be products that precisely meet the core demands of family users. The popularity of the BJ30 Traveler hits this market trend exactly.

The store has cumulatively delivered 31,800 units, and the complete vehicle sales quickly surpassed 150,000 units. Behind these two figures lies the vote of trust cast by users through actual choices. Chengdu Shenguo Auto, as an established store for Beijing Off-road's layout of the southwestern market, has persisted in taking service as the core for 15 years, abandoned the traditional transaction-based car buying mode, and accumulated a large number of loyal users through refined services. This milestone car owner is a repeat purchase customer. In the current era of increasingly rational car consumption, repeat purchase rates and cumulative store sales are important yardsticks for measuring model reputation. The scene of new and old owners gathering at the delivery site shows that this model has not only gained sales but also built a cohesive user circle. The continued fermentation of reputation, in turn, drives steady growth in sales, forming a virtuous cycle.

If sales volume is a direct manifestation of market recognition, then solid product power is the core foundation that supports long-term sales. Addressing the three core pain points of family users – "fuel efficiency, large space, and sufficient passability" – the BJ30 Traveler has created three core advantages of "Super Off-road, Super Large, Super Fuel-efficient", breaking the inherent shortcomings of traditional box-shaped SUVs: "high looks, high fuel consumption, and cramped space".

In terms of power and passability, as the first domestic box-shaped SUV equipped with a HEV hybrid architecture, it features an industry-leading three-motor four-wheel drive six-mode hybrid system, composed of a hybrid dedicated engine and front/rear dual motors. It balances long-distance energy saving, instantaneous power bursts, and real-time recharging needs. The intelligent four-wheel drive with 30ms response, combined with four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, is enough to easily handle unpaved roads such as mud and sand, meeting users' light off-road needs for weekend camping and suburban trips, allowing outdoor travel that is "ready to go" without being restricted by road conditions. This hybrid architecture differs from plug-in hybrid models, does not rely on charging piles, completely dispels concerns about inconvenient recharging for urban users, avoids performance degradation after battery depletion, and achieves a balance between off-road performance and daily practicality.

In terms of space performance, the BJ30 Traveler precisely fits the travel needs of multi-person families. The 2820mm extra-long wheelbase combined with a three-row seven-seat layout achieves a 66% high space utilization rate. Even adults 1.8 meters tall won't feel cramped in the third row. With the rear seats folded flat, it forms a 1.92-meter flat space. The 1496-liter large-capacity trunk combined with 38 storage spaces in the whole vehicle can properly accommodate strollers, camping gear, and personal sundries. For family users, spacious and flexible space means the vehicle can calmly handle multiple passengers and large cargo loading, adapting to diverse scenarios such as daily commuting, family travel, and short-term travel, breaking out of the limitation of traditional SUV space singularity.

Vehicle ownership cost and reliability are the top priorities for ordinary families choosing a car, which is also a major highlight of the BJ30 Traveler. Previously, automotive bloggers from five countries – South Africa, Indonesia, UAE, Poland, and Mexico – conducted cross-regional actual tests. The vehicle's fuel consumption per 100 kilometers was controlled within 5 liters, and the range per tank can exceed 1000 kilometers, completely reversing the public stereotype that "box-shaped models must have high fuel consumption". Low fuel consumption greatly reduces daily commuting costs. The first owner's lifetime warranty for the whole vehicle, sufficient parts supply, and simple maintenance process further reduce concerns about later use. Additionally, the official department once disassembled and tested a vehicle that had driven 150,000 kilometers. Core components such as the engine, transmission, chassis, and battery pack were still in good condition. True data proved the vehicle's durability quality and responded to consumers' concerns about the long-term reliability of domestic cars.

In terms of pricing strategy, the BJ30 Traveler also fits the spending power of mainstream families. The entire series launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan, promoting "off-road equality" with an approachable threshold, allowing more ordinary families to access and own light off-road models. Looking at the current light off-road market, the audience for hardcore box-shaped models above 200,000 yuan is relatively narrow, while the 70,000-100,000 yuan range is the main battlefield for family car buying. The BJ30 Traveler is rooted in this price band, creating differentiated competitive advantages with superior configurations and comprehensive performance. This is also an important reason for its sales quickly breaking through 150,000 units.

The growth trajectory of the BJ30 Traveler is also a microcosm of the development of domestic light off-road SUVs. Nowadays, domestic box-shaped models have completely dominated the sub-segment, and joint venture brand advantages are no longer existing. Market competition has shifted from early "looks competitions" to "comprehensive strength contests" – fuel consumption, space, reliability, cost-performance ratio, and after-sales service. Each has become an important standard for user car selection. Relying on more than 60 years of off-road technology accumulation, Beijing Off-road has not blindly stacked hardcore configurations but returned to the users themselves, bringing professional off-road technology down to home models to create "urban and off-road capable, economical and practical" products. This idea of "technical inclusiveness" perfectly aligns with the current consumption trend of the public aspiring to outdoor life and pursuing diverse travel.

The 31,800-unit delivery milestone of the Chengdu store is the result of deep cultivation in the regional market; 150,000 complete vehicles off the line are the witness of the national market blooming across the board. For the BJ30 Traveler, sales figures are not the end point but the market's recognition of product power and brand philosophy. In the current situation where the light off-road track is becoming increasingly crowded, only by adhering to user needs, continuously refining products, and optimizing services can one take root firmly in the market. With the continuous improvement of the public's outdoor travel needs, light off-road SUVs that balance practicality and fun will inevitably welcome a broader development space.

June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler officially went off the line, simultaneously launching the Highlight Edition and a 30,000 yuan Super Trade-in Policy. As the model in China's light off-road SUV category to fastest achieve 150,000 unit sales, the growth rate of the BJ30 Traveler is not only a market victory for a single product, but also reflects the industry turning point of the light off-road sector penetrating from niche circles to mass consumption.

In the past two years, the Chinese off-road vehicle market has experienced structural expansion. Industry data shows that in 2025, the overall sales of off-road vehicles in China exceeded 1.3 million units, with a year-on-year increase of over 25%. Among them, light off-road models occupied nearly 70% of the market share, thanks to their affordable pricing and multi-scenario adaptability, becoming the core engine pulling category growth. The popularity of box-shaped designs and the penetration of outdoor lifestyles have turned the slogan "capable of both city and wild" into a real demand for mass purchasing.

Against this backdrop, the rapid volume increase of the BJ30 Traveler has a clear market logic: it precisely positioned the blank space for 100,000 yuan class family users. Previously, the light off-road market showed polarization: hardcore off-road pricing was relatively high and usage costs were expensive, while ordinary city SUVs lacked crossability and styling was similar. The BJ30 Traveler, with "Super Off-road, Super Large, Super Fuel-Efficient" as core tags, combined hybrid 4WD, seven-seat space, and affordable pricing, exactly hitting the composite needs of family users for "daily commute fuel-saving and weekend trips capable of rugged use".

The choice of technical path is the underlying support for this model to break through. Beijing Off-Road first landed its self-developed 3-Motor 4WD 6-Mode HEV hybrid architecture on the BJ30 Traveler, making it the first HEV hybrid model in the Chinese box-shaped SUV category. This architecture consists of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors, coupled with 30-millisecond response intelligent 4WD and six driving modes, balancing power output and fuel economy.

From an industry perspective, the popularization of the HEV route in the light off-road field has its unique market value. Unlike plug-in hybrids relying on charging infrastructure, the characteristics of HEV models to "refuel and go" and "no range anxiety" are more adaptable to Tier 3-4 cities and long-distance crossing scenarios, and also lowered the user's entry threshold. Real-world tests by auto bloggers from five countries such as South Africa and Indonesia showed that the BJ30 Traveler's fuel consumption per 100km did not exceed 5 liters under different road conditions, and the range per tank exceeded 1,000 kilometers. This "no recharging pressure" characteristic is one of the key factors for its rapid opening of the global market.

Space practicality constitutes another competitiveness of the product. With a 2,820mm wheelbase, three-row seven-seat layout, 1,496 liters trunk capacity, and 1.92m large bed space formed by fully folding the rear row flat, the vehicle jumped out of the single attribute of "off-road toy", becoming a multi-functional carrier that balances family travel and camping/living. 38 storage spaces and an extra-wide third-row design throughout the car also reflect detailed considerations for family users.

The most industry-significant move of this launch event was the 150,000 km real vehicle teardown with live coverage by CCTV Finance. In the automotive industry, public teardown of long-distance test vehicles is not uncommon, but tearing down a 150,000 km model in real-world usage status facing the whole network is essentially returning quality judgment power to the market. The teardown results showed that the vehicle engine had less carbon buildup, the transmission had no leakage, the battery pack had no bulging or degradation, and the chassis parts had no rust or oil seepage, with the overall condition close to that of a new car.

Behind this public teardown is the support of the Zhuzhou Super Factory's smart manufacturing system. Hundreds of robots in the welding workshop achieve 100% automation, and sealant dispensing precision is controlled at hairline grade; the stamping workshop's 5,000-ton class equipment forms the body panels at once; the painting workshop adopts fully automatic water-based paint process, reducing harmful volatiles by over 60%. The setting of all-process quality control checkpoints constitutes the manufacturing foundation of product durability. For 100,000 yuan class models, this level of manufacturing precision and quality control standards is raising the quality benchmark line of the entire niche market.

The Highlight Edition models launched alongside the 150,000 unit off-line reflects Beijing Off-Road's depth layout on niche needs. The new models, on the basis of the original products, upgraded in three dimensions of aesthetics, performance, and experience: the exterior added exclusive trendy modification kits and star ring wheels, the interior adopted a new orange color scheme and metal trim plates; at the power level, a long-life AGM battery was installed, and rear motor power was increased from 55 kW to 70 kW; at the configuration level, features such as ventilated and heated seats, heated steering wheel, auto window closing, and rhythmic ambient lighting were added, further covering the preferences of different age groups.

The downward trend of the pricing system continues the "Off-road Democratization" product logic. After the full lineup 30,000 yuan Super Trade-in Policy was implemented, the entry-level model Super Trade-in price started from 69,900 yuan, and the Highlight Edition started from 82,900 yuan, pulling the hybrid light off-road purchase threshold to the mainstream family sedan range. The essence of this pricing strategy is to spread costs through scale effect, allowing more ordinary families to contact light off-road lifestyles, rather than defining it as a niche luxury product.

Standing at the node of 150,000 units, Beijing Off-Road's product matrix thinking is also becoming clearer: BJ30 Traveler focuses on the mass market for volume sales, undertaking the function of popularizing light off-road life; BJ40 Extended-Range Long-Range version targets advanced users, focusing on extreme scenarios and long-range experience. The high-low combination product layout not only covers consumer groups with different budgets, but also continues the brand's 60-year accumulation of off-road technology.

From the industry dimension, the BJ30 Traveler's 150,000 units is a microcosm of the light off-road market entering the second half. When box-shaped designs become the industry standard, and hybrid technology is rapidly popularized, simple appearance copying and price wars are difficult to build long-term competitiveness. The competition in the future track will eventually return to the comprehensive competition of technical maturity, quality durability, and scenario adaptability.

150,000 units is not the end, but the starting point of a new round of competition. With more mainstream brands adding investment to the light off-road track, the market will welcome more sufficient product iteration and technology evolution. The path of "Technology Inclusiveness + Quality Transparency + Mass Pricing" taken by BJ30 Traveler also provides a referable development paradigm for the industry — the popularization of off-road culture has never been realized by raising thresholds, but by allowing every passion to find an accessible carrier.

On June 6, the 212 Off-road Vehicle Khara-Tar Rally Finale Celebration was successfully held in Qingdao. The event venue was full of stars, with famous sports host Han Qiaosheng and professional racer Han Wei personally attending. 212 manufacturer team, user team drivers, and the technical logistics team that provided protection throughout the journey were all present. Everyone gathered to relive the passionate journey of the 212 team galloping across the desert and Gobi in this year's Khara-Tar Rally, putting a perfect period to this extreme off-road journey.

The just-concluded 2026 China Khara-Tar International Rally covered a total distance of up to 7,500 kilometers. Complex and changeable road conditions and severe environmental tests challenged every participating vehicle and driver. The 212 team that departed this time stood out remarkably. Participating vehicles basically remained in their original factory production state, facing a group of 3.0T models directly with 2.0T power, completing a cross-level challenge of strength. In multiple key stages from SS10 to SS13, the team successively achieved excellent results with two championships and one runner-up. Finally, 212 became the only brand in the T2.1 Production Group manufacturer team to achieve 100% completion for all members, and secured the runner-up position for the manufacturer team in this group, using hardcore strength to confirm the off-road foundation of production models.

The main model T01 participating this time did not undergo heavy race modifications; original factory configuration was sufficient to cope with the extreme field. The vehicle is equipped with a mature power combination of a 2.0T engine and ZF 8AT transmission. Low-end torque performance is outstanding. Whether climbing steep slopes in the Gobi or moving with a full load trailer, power performance is not inferior to large displacement models. Equipped with BorgWarner heavy-duty transfer case, low and high-speed gear shifting is smooth. After activating 4L mode, torque can be amplified 2.64 times. Power distribution is flexible and reasonable, output is stable during long-distance crossing, and failure rate is extremely low.

The body and chassis were also carefully refined. The body-on-frame body paired with front and rear solid axle structures keeps the body stable facing severe bumps on off-road surfaces, bomb pits, and other complex road conditions, and torsion resistance is outstanding when carrying heavy loads during crossing. The chassis was specially tuned for Khara-Tar extreme road conditions; original state can easily adapt to various outdoor complex terrains. The whole vehicle uses galvanized steel plates. Even encountering Gobi gravel scraping, it is not easy to rust. At the same time, the vehicle reinforced roof load-bearing capacity, overall performance improved by 16%. Combined with cage body, 540° panoramic image, emergency rescue call and other configurations, from structure to function, it comprehensively guards the safety of passengers and drivers.

Beyond excellent performance on the field, 212 is also committed to allowing ordinary owners to embrace off-road fun. At the celebration venue, the brand officially announced that the exclusive Khara-Tar modification kit will soon go online in the official mall. The kit includes practical accessories such as chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment, allowing civilian version models to also unlock stronger off-road performance. He Zhaopeng, General Manager of 212 Off-road Vehicle Marketing Company, stated that the brand hopes to continue popularizing off-road culture and let more people rush towards the distance and love in their hearts.

Looking to the future, 212's off-road event map is still continuously expanding. The Kara Rally, Malaysia Sabah International Rainforest Rally, Alxa T3 Challenge, and 2027 Khara-Tar Rally and other domestic and international top events have all been included in the brand plan, insisting on using events to force product technology upgrades. At the same time, the 2027 Khara-Tar User Driver Recruitment Plan has officially launched. The brand will also work with Han Wei to build the Champion Off-road Training Academy, providing professional training and competition channels for a wide range of off-road enthusiasts.

From professional field testing of products, to supporting services empowering users, to building an all-people participation off-road platform, 212 has always remained true to its original intention. Every 212 off-road vehicle carries the off-road dreams of countless owners, and the brand will continue to move forward, letting every person who loves off-road be able to rush towards their own "Khara-Tar Dream".

[June 13th], Beijing Off-road Honored Owners Collective Delivery and 618 Group Buying Event was grandly held at Beijing Off-road Changde Huashengda 4S Store. The center completed centralized vehicle delivery for Beijing Off-road owners on site, jointly starting the journey of glory. Owners left their exclusive marks on the sign-in wall, received keys symbolizing glory, with confidence and joy on their faces.  Ms. Li, who participated in this centralized delivery, stated: Choosing Beijing Off-road means choosing a lifestyle. Today I received this special delivery ceremony, feeling the brand's dedication.

 Owner Mr. Liu said on site: It is a great honor to become a Beijing Off-road owner, and I am more grateful for the delivery ceremony carefully prepared by Beijing Off-road. The product strength and trade-in policy of BJ30 moved me very much. The service in the store was also very professional and thoughtful. From entering the store to picking up the car, every link was smooth. Looking forward to exploring broader horizons with car friends in the future.

 As the model that fastest reached 150,000 units in China's light off-road SUV category. BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hardcore strength of super off-road, super large, and super fuel-saving, making the world see China. To further promote off-road equity and allow more families to enjoy light off-road life, the BJ30 Traveler series launched a 30,000 yuan trade-in policy, with super trade-in price starting from 69,900 yuan.

 "Super Off-road" is the confidence to start. Beijing Off-road built an industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture" and applied it first to BJ30 Traveler, becoming the first HEV hybrid model in the Chinese Box-style SUV category. Three-engine power consists of a 41% thermal efficiency hybrid dedicated engine, front drive motor and rear drive motor, each good at long-distance energy saving, real-time replenishment and instant burst; Intelligent four-wheel drive response speed reaches 30 milliseconds, 0.5 seconds to explode peak torque. Six modes can automatically select the optimal working method, power is always in the best state. Coupled with energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily cope with mud, sand and other scenes.

 "Super Large" is the calmness of travel. BJ30 Traveler has three-row seven-seat layout, with 2820mm super long wheelbase, 66% super high space utilization rate, and 1496 liters super large trunk, rear row pure flat fold down seconds into 1.92 meters big bed. B-class Box-style super wide third-row space, let 1.8 meters adult sitting still spacious. Whole car 38 storage spaces, personal items have exclusive positions. Whole family travel freedom, everyone does not compromise.

 "Super Save" is long-term companionship. BJ30 Traveler achieves saving money, saving time, saving worry. Recently, car bloggers from five countries including South Africa, Indonesia, UAE, Poland, Mexico, tested the fuel consumption of domestic SUVs, BJ30 Traveler ran a result of not exceeding 5 liters per 100 kilometers in every country, one tank of fuel range more than 1,000 kilometers. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time every year. At the same time, the first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, maintenance is simple and parts are sufficient, making every departure worry-free.

 BJ30 Traveler is both a Box-style that can take you to the mountains and a city commute SUV that can let you enjoy life comfortably. Light off-road SUVs are all alike, BJ30 Traveler is one in ten thousand!

June 6, the 212 off-road vehicle Altay Rally finale ceremony landed in Qingdao. Han Qiaosheng, well-known driver Han Wei, manufacturers and amateur drivers, and event logistics teams gathered on-site to recap the just-concluded 2026 Altay International Rally. This year's event covered an extreme journey of 7,500 km. The 212 team relied on near-stock T01 mass-produced models, facing a host of 3.0T large-displacement competitors with 2.0T power, securing two wins and one runner-up in stages SS10 to SS13, winning the runner-up position in the T2.1 production factory team, and was the only participating manufacturer to achieve 100% course completion in this category. From the extreme battles on the Gobi sand fields to the glory summary at the offline ceremony, the old off-road IP proved with a practical fight: classic off-road is not just about preserving nostalgia; stock mass-produced cars can also stand on the podium of domestic top-tier rally events. The ordinary person's Altay off-road dream is taking root and sprouting.

The Altay Rally is known as the 'Eastern Dakar'. The 2026 session is considered the peak of difficulty in history by the industry. It spans across the northern and southern sides of the Tianshan Mountains, interwoven with desert, Gobi, Yardang, and shell crater road conditions. Over 60% of stages are shifting desert terrain, with partial stage surface temperatures breaking 60°C. Ultra-long distance high temperatures, continuous marches in no-man's-land caused many old teams to fail consecutively. The single ultra-long SS3 stage alone saw more than 30 vehicles suffer tire blowouts and more than 10 race cars helplessly withdraw, a tragic scene. The T2.1 category, as the core arena for factory mass-produced head-on showdown, rules clearly require that participating vehicles' power, chassis, gearbox, and other core hardware remain consistent with the mass-market production version. Only safety accessories like roll cages can be added, making it a 'strict open-air testing laboratory' for measuring a off-road vehicle's factory reliability. Against this background, 3.0T large-displacement models have long occupied category advantages. For small-displacement 2.0T models to break through was viewed by most off-road practitioners as an almost impossible task before the race.

No one expected that the old domestic off-road 212 would become the biggest dark horse of this event. The T01 battle cars that participated throughout had no heavy event modifications. The factory standard 2.0T turbocharged engine paired with ZF 8AT gearbox, assisted by BorgWarner large transfer case, 4L mode torque can be amplified 2.64 times. Under extreme operating conditions such as Gobi steep slope climbing and full-load towing, low-torque output is enough to rival large-displacement models. Long-distance crossing power remained smooth throughout, and failure rate was controlled at an extremely low level. At the body level, body-on-frame + front and rear solid axle classic hard-core architecture, combined with specialized optimized chassis tuning, faced continuous bumps and deep pit impacts, with body torsion resistance and deformation control performance standing out; full vehicle galvanized steel body calmly resisted Gobi gravel continuous scraping corrosion. Regarding safety configurations, the load-bearing capacity of the reinforced occupant cabin top increased by 16%. The cage body structure, paired with 540° panoramic imaging and emergency rescue call system, balanced extreme off-road performance with daily driving safety. This set of factory hardware configuration stood up to the solid real-world all-scenario verification in more than 7,000 km of bad road conditions.

At the finale ceremony scene, a group of Altay witnesses took turns sharing stage stories. From steady positioning earlier to preserve vehicle condition, to the latter half's devil desert stages suddenly powering up to sweep stage championships and runner-ups, drivers admitted that before the race no one was certain a 2.0T factory car could break out from a group of large-displacement opponents. The vehicle's stable and durable foundation was the key for the team to achieve full completion. Famous event host Han Qiaosheng commented on-site: "212 is a symbol of off-road nostalgia for generations of Chinese. In the past, people only remembered its classic history. Now it refreshes cognition with Altay results. Domestic hard-core off-road is breaking stereotypes with practical factory quality." Champion driver Han Wei also stated on-site: "T01 factory mechanical quality exceeded industry expectations. Relying on event data to polish products is a reliable path for domestic off-road brands to move steadily upwards."

Stage results landing in the consumer market was the heavy signal released by this ceremony. 212 officials officially announced at the event that the Altay same off-road modification kit will soon land on the brand's official mall. The kit includes chassis armor, beadlock wheels, professional off-road tires, and a full set of recovery and rescue equipment. All modification accessories have been tested on 212's 7,500 km extreme road conditions. Ordinary 212 owners do not need to modify the vehicle body significantly and can quickly upgrade off-road hardware to easily realize a cross-over switch from city commuting to wilderness crossing. 212 Off-Road Vehicle Marketing General Manager He Zhaopeng stated in the ceremony interview: "212's original intention was never to only be a race champion car, but to popularize off-road culture, giving every ordinary owner a chance for the off-road seeds in their hearts to take root and sprout. Verifying products at the Altay venue and benefiting users with modification kits is a key step for the brand to connect the race track and consumer market."

Focusing on future event layout, 212 has finalized the global off-road event map: the Altay Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Altay Rally are all included in the participation plan, continuously practicing the 'race promoting research' product development philosophy. In addition, the brand's two heavy user support plans were launched simultaneously: the 2027 Altay amateur driver national recruitment has officially started, ordinary owners have the chance to fight in the top Altay venue as drivers; partnering with champion driver Han Wei to build the Champion Off-Road Training Academy, providing systematic off-road teaching, pre-race training, and full-chain empowerment for race participation to national owners. From professional factory teams fighting international events to cultivating amateur off-road enthusiasts, 212 is building a complete national off-road ecosystem from products, events to user training.

Looking at the domestic hard-core off-road market, many brands fall into the quagmire of 'heavy track modifications for results, mass-market vehicles disconnected from race cars', while 212 chooses to go against the grain, insisting on factory mass-produced car participation, using Altay extreme road conditions to reverse-optimize mass-produced models, and then releasing off-road technology precipitated from the track to ordinary consumers. With more than 60 years of brand accumulation, 212 has long stepped out of the single-nostalgia marketing old road. The Altay 7,500 km yellow sand trial is a self-renewal of classic domestic off-road. When modification kits enter the mall and amateur drivers can go directly to the Altay venue, 'Every 212 has an Altay dream' is no longer a slogan, but a reality that can be touched upon landing.

In the future, accompanied by multiple domestic and international top events landing successively and the off-road training academy operating on a normalized basis, 212 will also continue to convert track technology into consumer product strength, letting domestic hard-core off-road not only gallop across the Gobi and Altay but also accompany thousands of owners to rush to the distant mountains and fields.

June 14, Beijing Off-road Honor Owner Group Delivery and 618 Group Buying Event was held at Xiamen Hongwen Store, the largest dealer of Beijing Off-road in the Fujian region. On-site, concentrated delivery was completed for 8 batches of owners. Owners left their marks on the sign-in wall and received keys symbolizing glory. Mr. Xiong Wan, representative of old owners, stated that choosing Beijing Off-road is choosing a lifestyle, and also trust in the brand. New owners expressed recognition of BJ30's product strength, trade-in policy, and professional in-store service.

As the model that reached 150,000 units in sales fastest among China's light off-road SUVs, BJ30 Explorer relies on Beijing Off-road's over 60 years of professional expertise, with "Super Wild, Super Spacious, Super Economical" as core selling points. To further promote off-road equality, the official launched a whole-series 30,000 yuan trade-in policy, with super trade-in prices starting as low as 69,900 yuan.

In terms of "Super Wild", BJ30 Explorer is equipped with the industry-leading "Triple Powertrain 4WD 6-Mode HEV Hybrid Architecture", becoming the first HEV hybrid model in the Boxy SUV category. The triple powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power delivery; the intelligent 4WD response speed reaches 30 milliseconds, peak torque can be unleashed within 0.5 seconds; six working modes can automatically select the optimal scheme, combined with electronic center locking, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, capable of calmly coping with complex road conditions such as mud and sand.

"Super Spacious" is reflected in space design. BJ30 Explorer adopts a 3-row 7-seat layout, wheelbase is 2820 mm, space utilization rate is as high as 66%, trunk volume reaches 1496 liters, rear seats can be folded flat to form a 1.92-meter bed. B-class Boxy SUV's extra wide third-row space, even adults 1.8 meters tall find it spacious to sit; the whole car has 38 storage spaces, satisfying item storage needs for family trips.

"Super Economical" focuses on usage costs. Recent real-world tests by automotive bloggers from five countries - South Africa, Indonesia, UAE, Poland, Mexico - show that BJ30 Explorer's fuel consumption per 100km did not exceed 5 liters under road conditions in each country, range per tank exceeds 1000 kilometers. BJ30 Explorer does not need to find charging stations, refuel and go, saving a lot of recharging time every year, first owners also enjoy lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, maintenance parts are sufficient, ensuring worry-free travel.

BJ30 Explorer is both a Boxy SUV capable of traveling to mountains and fields, and a vehicle suitable for city commuting. This delivery event not only demonstrated Beijing Off-road's sincerity to owners but also further strengthened its product competitiveness in the light off-road market. Currently, the trade-in policy for this model is ongoing.

The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.

Inside the Arena: Forging Mechanical Quality in the "Devil Stage"

As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.

When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.

If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.

Outside the Arena: Balancing Daily and Diverse Outdoor Needs

Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.

For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.

Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.

In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.

As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.

Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.

In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.

Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.

  When the light off-road track is filled with boxy shells, when off-road accessibility turns into marketing jargon involving price cuts and reduced specs, the industry seems to have forgotten: what users want is never an SUV that "looks capable of off-roading", but a car that can truly climb mountains, take care of the family, and run worry-free for ten years. On June 12, inside the BAIC Zhuzhou Super Factory, the 150,000th BJ30 Traveler complete vehicle officially rolled off the line, with the annual Highlight Edition launching simultaneously. Beijing Off-Road did not use flashy concepts to create hype, but instead went live on CCTV Finance to disassemble a real vehicle driven 150,000 km — laying out the true quality of the under-100,000-class light off-roader before the entire internet.

The speed of 150,000 units hides the true breakthrough logic of light off-roading

  As the model in the Chinese light off-road SUV category that fastest reached 150,000 units in sales, BJ30 Traveler's growth has never relied on low-price dumping, but precisely pierced through the industry pain point that "household use and off-roading cannot be had simultaneously". For a long time, hardcore off-road vehicles consumed fuel and were hard to drive, while city SUVs were fragile and boring. Light off-roading should have been the optimal solution, yet most became mere showpieces: wrap in a boxy shape, add black wheel arches, and dare to boast off-road attributes, while actual passability and durability were no different from ordinary SUVs.

BJ30 Traveler's "Super Off-Road, Super Space, Super Savings" essentially fully harmonized the three most core user contradictions.

  Super Off-Road has never been a medal for challenging limits, but rather composure for dealing with the unexpected. Its Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture is the first to implement the HEV technology route in the Chinese Boxo SUV category: the hybrid dedicated engine with 41% thermal efficiency handles long-distance energy saving, front and rear dual motors balance real-time energy replenishment and instant burst power, 30-millisecond level intelligent four-wheel drive response, outputting peak torque in 0.5 seconds, combined with electronic center differential lock and All-Terrain Control System, can handle mud and sand composure. Many mistakenly think off-road capability is for slope climbing, but for ordinary users, true confidence is no skidding on wet rainy roads, no undercarriage scraping on country rough roads, having reserves for highway overtaking — safety in these daily scenarios is far more important than off-road gimmicks. And the characteristic of HEV not needing external charging frees it completely from new energy vehicle charging anxiety, fully blending hybrid economy and four-wheel drive stability into daily commuting.

  Super Space has never been a攀比 of wheelbase numbers, but dignity for the whole family. 2820mm ultra-long wheelbase, 66% ultra-high space utilization rate, making its third row no longer a filler pet seat, 1.8-meter adults still sit spacious; 1496L ultra-large trunk, folding rear seats fully flat instantly becomes a 1.92-meter large bed, fits camping gear and also temporary rest; 38 storage spots, making water cups, tissues, children's toys all have exclusive spots. Family car space logic is never "bigger is better", but "no one needs to compromise": elderly don't need to curl legs, children don't need to hold things, wife's handbag doesn't need to be near feet — this is the composure a family trip should have.

  Super Savings has never been stingy calculation, but long-term peace of mind. Auto bloggers from five countries including South Africa, Indonesia actually tested, BJ30 Traveler ran under 5 liters per 100 km in various countries, one tank range over 1,000 km; don't need to find charging piles, gas and go, can save dozens of hours of energy replenishment time annually; first owner enjoys lifetime warranty for the entire vehicle, no high-voltage battery safety hazards, simple maintenance, abundant parts. Many calculate vehicle cost only looking at car price, but ignore hidden expenses in the ten-year cycle: time finding charging piles, effort for repairs, depreciation from battery degradation... True saving is getting rid of all unnecessary trouble, letting you focus on scenery on the road, not the car itself.

The Highlight Edition upgrade: don't pile specs, just improve daily texture

  The Highlight Edition launched at this 150,000 units milestone node did not blindly pile up flagship specs, but on top of "Super Off-Road, Super Space, Super Savings", raised the details users perceive most strongly one level.

  In looks, classic boxy shape combined with five-gate star ring across light bar, complete electric-style trendy modification kit and exclusive star ring wheels, plus all-new orange interior and metal texture trim panels, refinement hidden within ruggedness. It did not make design into a single internet celebrity style, but balanced aesthetics for different life stages: young people can wear cool trendy feel, middle-aged people drive steady and elegant. A car's looks shouldn't be a label for boasting individuality, but should carry the class to support commuting, dates, camping and all scenarios.

  In performance, replaced AGM battery dedicated AGM battery with cycle life 3 times that of ordinary batteries, equipped with Porsche same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance can all get more timely response. Good power upgrade has never been chasing 0-100 km/h numbers, but doing the moments users use daily to the extreme: smooth starts, powerful overtaking, agile avoidance — these fleeting confidence is more solid than any parameter.

  In experience, higher body brings broader view, seat heating ventilation, steering wheel heating covering winter/summer pain points; raindrop sensing automatic window closing,免去 rain day getting out of car flustered; 64-color ambient lighting moves with music, leave a piece of emotional sanctuary for commute home. High-end feeling is never piling leather and wood grain trim, it's details you didn't think of, it thinks for you.

150,000 km disassembly: the hardest quality is always hidden in unseen places

  The most weighty part of the whole launch event has never been new car launch and sales celebration, but that CCTV full live broadcast 150,000 km actual vehicle disassembly. 150,000 km, about ordinary families nearly ten years of vehicle use mileage, most cars at this node start appearing oil leaks, abnormal noises, power attenuation, most brands avoid high mileage vehicle status at all costs, Beijing Off-Road instead wants to disassemble and show the whole internet.

  Disassembly results had no unexpected miracles, but everywhere solid: engine turbo carbon buildup scarce, power output no obvious attenuation; transmission casing dry and leak-proof, internal gears no wear pits; battery pack no bulging, no leakage and internal attenuation; subframe, suspension arms no rust oil seepage, whole chassis flatness, neatness and new car difference extremely small. No exaggerated propaganda, only engineering perspective real presentation — and this realness is exactly the reassurance users need most. A car's ultimate cost-performance, has never been how low price when buying is, but after ten years of driving, how much safety it can give you. Extending car replacement cycle one year, annual vehicle cost less one point; one less breakdown, travel peace of mind adds one point.

  This durability confidence, source in BAIC Zhuzhou Super Factory manufacturing standards. Welding workshop hundreds of robots 100% automated operations, glue application error not exceeding a hair, ensuring body frame rigidity, rough road no abnormal noise, collision safer; over 5,000-ton stamping equipment one time press forming body sheets, ensuring body uniform neat; spray workshop fully automatic eco-friendly water-based paint process, harmful volatiles reduced over 60%, new car no odor, paint surface more sun and corrosion resistant. Every process sets quality control checkpoints, every car has quality traceability — quality is never post-inspection found, from a steel sheet start, every环节 pinching precision done.

Summary:

  150,000 units sales, is 150,000 families' choice; 150,000 km disassembly, is 15-point quality answer sheet. BJ30 Traveler's popularity, never relied on marketing hype, but stepped on a simplest truth: what users want is never "off-road" this label, but a car that can balance daily and distance, reliable and worry-free.

  So-called off-road accessibility, never is taking off-road down from the altar, but more ordinary people don't need to compromise family use for passion, don't need to abandon distance for utility. After 30,000 yuan super trade-in policy 69,900 yuan start threshold, Highlight Edition comprehensive upgrade texture, are in doing this thing more thoroughly — letting every piece of love wanting to go to mountains, don't need to pay too high a price; letting every ordinary daily, can live out their own highlight.

On June 6, the 212 Off-Road Vehicle Ring-Tar Grand Finale Celebration was held in Qingdao. Famous sports event host Han Qiaosheng, professional racing driver Han Wei, 212 Off-Road Vehicle manufacturer team drivers, user team drivers, and technical logistics team members and other participants of the Ring-Tar rally gathered together to jointly review the extreme journey of the 212 Off-Road Vehicle team in this year's Ring-Tar Rally.

In the just-concluded 2026 China Ring-Tar International Rally, the 212 Off-Road Vehicle team competed with mass-produced vehicles in near-original factory condition. In the extreme journey of a total mileage of 7,500 kilometers, they completed the "2.0T vs. 3.0T" cross-class challenge. Successively achieving "two championships and one runner-up" in stages SS10-SS13, they ultimately became the only brand with 100% finish rate in the T2.1 mass-produced group manufacturer team, and won the runner-up for the manufacturer team in this category.

This year's competing vehicle T01 has no heavy racing modifications. It is equipped with the same powertrain as the Ring-Tar—2.0T engine and ZF 8AT transmission. After the entire race inspection, low-end torque is powerful, comparable to large-displacement models when climbing gullies or towing with a full load; paired with a BorgWarner large transfer case, high/low speed switching is fast. In 4L mode, torque can be amplified 2.64 times, achieving torque distribution according to demand, ensuring stable power output for long-distance traversing and reducing failure rates. Regarding body structure, T01 adopts a body-on-frame construction with front and rear solid axles. The body remains undistorted when driving on rough off-road surfaces and potholes. It has maximum torsional resistance when overloaded. The chassis is specially optimized and tuned based on Ring-Tar extreme road conditions, adaptable to various complex road conditions straight from the factory. Moreover, the entire vehicle body uses galvanized steel plates, fearlessly enduring gully gravel scratches and resistant to rust. Additionally, T01 strengthens the top load-bearing capacity of the passenger cabin, with performance increased by 16%. Combined with cage-style passenger cabin design, 540° panoramic image, dash cam, and emergency call rescue functions, it provides comprehensive protection for passenger safety.

To allow more users to personally feel the charm of the Ring-Tar race, 212 announced that Ring-Tar modification kits will soon land on the official mall. The kit covers chassis armor, anti-slip wheels, off-road tires, and recovery equipment, aiming to endow users' beloved cars with stronger off-road strength. From the strict verification on the extreme racing field to the continuous cultivation of the user ecosystem, 212 is relying on the deep interaction between racing, products, and users to help ordinary people realize their off-road dreams. He Zhaopeng, General Manager of 212 Off-Road Vehicle Marketing Company, stated: "212 aims to popularize off-road culture, giving more people the chance for that seed about distance and dreams in their hearts to take root and sprout."

Regarding future race plans, 212 also stated that a series of top domestic and international races, including the Silk Road Rally, Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Ring-Tar Rally, are all in planning, and 212 will continue to promote research through racing. Meanwhile, 212 officially launched the 2027 Ring-Tar User Driver Recruitment Plan and will join hands with Han Wei to establish a Champion Off-Road Training Academy, providing users with systematic pre-race guidance and participation opportunities. By honing products through racing and empowering users through training, 212 is gradually implementing the vision of mass off-roading, ensuring every 212 carries the user's own Ring-Tar dream.

On June 6, 212 Off-Road Vehicle held a wrap-up celebration for the 2026 Tarim Rally in Qingdao. Event host Han Qiaosheng, professional driver Han Wei, factory team and user team drivers, and technical logistics teams attended together to review the team's performance in the recently concluded 2026 China Tarim International Rally.

In an extreme journey of 7,500 kilometers, the 212 Off-Road Team competed with near-stock production T01 vehicles, competing on the same field with opponents equipped with 3.0T engines. Ultimately, the team secured "two championships and one runner-up" in stages SS10 to SS13, and became the only brand with a 100% completion rate among factory teams in the T2.1 production group, securing the runner-up position for the group's factory team.

This achievement attracted attention in the off-road circle: facing 3.0T with 2.0T, without heavy competition modifications, and completing the race with zero failures was itself beyond many people's expectations. As a top Asian off-road rally, the Tarim completion rate is perennially low. T01 completed the full course in "almost stock" condition, which was an extreme public test of its power, chassis, and body rigidity.

Technical Foundation: Relying on Factory Redundancy Rather Than Spec Stacking

According to 212 official introduction, the competing vehicle T01 is equipped with a 2.0T engine and ZF 8AT gearbox identical to the production version. In scenarios like Gobi climbing and full-load towing, low-end torque output performance is close to large-displacement models. The BorgWarner heavy-duty transfer case can amplify torque by 2.64 times in 4L mode, achieving on-demand distribution. Media noticed that this powertrain was not specially tuned due to participation — in other words, the T01 purchased by retail users is consistent with the rally finishing vehicles in core power.

The body adopts a non-load bearing structure with front and rear solid axle design. In off-road bumps, potholes, and heavy-load crossings, the body's anti-twist performance stood the test. The chassis was specially optimized for Tarim road conditions, using galvanized steel sheets for the whole vehicle to cope with Gobi gravel scratches and rust risks. In addition, the passenger compartment top load-bearing capacity increased by 16%, combined with cage design, 540° panoramic imaging, and emergency call rescue functions, strengthening safety redundancy in extreme environments.

Objectively, T01's Tarim performance validates a product logic: in the field of mass-produced off-road vehicles, structural redundancy handles real harsh road conditions better than stacking configurations.  This also explains to some extent why 212 Off-Road Vehicle dares to compete in "stock condition" — it bets not on extreme lightweighting, but on ruggedness.

From Competition Validation to User Empowerment: Tarim Kits and Training Academy

At the celebration, 212 Off-Road Vehicle announced that Tarim modification kits will soon land on the official mall, including chassis armor, beadlock wheels, off-road tires, and recovery rescue equipment. This means ordinary users can directly obtain upgrade solutions verified by Tarim combat after purchasing the vehicle.

More worth attention are two implementation actions:

• The 2027 Tarim User Driver Recruitment Plan has officially launched;
• Jointly established the Champion Off-road Training Academy with Champion driver Han Wei, providing systematic pre-race guidance and competition opportunities.

He Zhaopeng, General Manager of Marketing at 212 Off-Road Vehicle, stated at the event site: "212 Off-Road Vehicle wants to popularize off-road culture, giving more people the opportunity for the seed about distance and dreams in their hearts to take root and sprout."

From a media perspective, this is a typical "Competition-Product-User" closed-loop tactic — using high-intensity competitions to force product verification, then feeding back experience through kits and training to users, lowering the threshold for ordinary people to participate in off-roading. Compared to many brands that only treat competitions as technical showcases, 212 Off-Road Vehicle prefers to turn Tarim into a scenario that ordinary users can perceive and access.

Future Path: Multi-line Competition Layout and Challenges of Public Off-roading

212 Off-Road Vehicle also disclosed subsequent competition plans: the Dakar Rally (Note: original press release referred to as "Kala Rally"), Malaysia Sabah International Rainforest Race, Alxa T3 Challenge, and 2027 Tarim Rally are all on the agenda. The brand clearly stated it will persist in "Promoting R&D through competitions".

Objectively evaluated, 212 Off-Road Vehicle's current market challenge is not small: On one hand, the hardcore off-road track competition is fierce, with mainstream brands constantly adding hybrid and luxury configurations; on the other hand, 212 Off-Road Vehicle's brand perception still carries the imprint of "sentimental tool car". But the Tarim finish results and the establishment of the user training system are helping it build a new brand narrative — not comparing who is more expensive, but who can accompany you to the finish line better.

From the atmosphere of the Qingdao celebration, whether Han Wei's professional driver perspective, or the excitement of the user team after finishing, all convey a signal: 212 Off-Road Vehicle is trying to take off-roading from "extreme minority" to "participable mass culture". Whether this path can be successful depends on the reliability reputation of subsequent mass-produced vehicles, the actual implementation quality of the training academy, and whether products such as Tarim kits can truly lower the user threshold.

At least, the 2026 Tarim track has already given a good starting point.

The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.

Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".

Industry Deep Review: From Styling Arms Race to Technical Arms Race, Light Off-road Enters Quality Inclusive Era

In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.

Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.

150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed Shortcomings

Behind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.

Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.

Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.

Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.

High Light Edition Newly Launched! Appearance, Performance, Experience Triple Leap, Completing All Shortcomings

Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.

Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.

Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.

Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.

CCTV Authoritative Disassembly Field Test! 150,000 km Real Car Verifies Chinese Intelligence Hard-core Strength

True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.

Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.

At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.

Annual Heavy Benefits Maximization! 30,000 Trade-in Subsidy + Five-fold Favors, Entry Threshold Historically Low

To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.

All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:

1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);

2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;

3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;

4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;

5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.

Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.

In Conclusion: With Inclusive Power, Opening Full Public Light Off-road New Era

From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".

In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.

June 1, the 2026 Huan Ta Rally officially concluded. In this ultimate showdown between 258 racers and 138 racing vehicles, the 212 Off-Road Vehicle team played it steady, consecutively achieving a record of "two championships and one runner-up" from SS10 to SS13 stages, and ultimately secured the runner-up position among the manufacturer teams in the T2.1 Production Group, becoming a highlight of this year's event. Facing the harsh track environment, the 212 Off-Road Vehicle team was not only the only manufacturer team to achieve 100% completion, but also undertook an over-class challenge of "2.0T vs 3.0T", delivering a report on "reliability" and "durability" with production vehicles close to original factory conditions in extreme environments.

All Crew Finished, Second-Half Burst, Breaking Through the "Toughest Huan Ta"

This year's Huan Ta is hailed as the "toughest in history". Among the total 7,500 km, deserts account for over 60%, and extreme high temperatures plus attacks in uninhabited areas posed severe tests for vehicles. Under such conditions, the 212 Off-Road Vehicle team demonstrated ultimate mechanical quality and tactical cooperation.

In the fiercely competitive T2.1 group, the 212 T01 entered with a 2.0T engine. In the first race SS1 stage, it secured third place in the T2.1 group; in the SS3 stage, amidst the dangerous situation where more than 30 racing cars had blowouts and over a dozen withdrew, it became the only 2.0T manufacturer team to finish in this group; in the SS5 stage with the highest elimination rate, the team withstood the dual pressure of mechanical limits and driver will, securing third and fourth places in the group with a 100% completion rate.

Entering the continuous devil stages of the second half, the No. 265 and No. 266 teams repeatedly ranked at the forefront of the group, and consecutively won the first place in the T2.1 Production Group in the SS10 and SS11 stages, defending the advantage with "double championships"; in the SS12 stage, the No. 265 team continued its hot form and secured the runner-up position. Upon completion of the race, 212 secured the runner-up position among the manufacturer teams in the T2.1 Production Group, and became the only brand in the T2.1 Production Group to achieve full crew completion in the entire field.

Behind the steady performance lies the systematic test that the 212 T01 withstood under continuous extreme operating conditions.

During the race, morning dust filled the air, the noon sun scalded the ground, and the day-night temperature difference was severe. The T01's power system maintained stable output in the rhythm of alternating high temperatures and high loads. In the riverbeds densely crisscrossed with cross-axles, the "Chicken Nest Pits" section repeatedly tested suspension travel and tire ground contact capability, with the T01 maintaining effective adhesion throughout. Even after continuously crushing over hidden pits in a gravel riverbed, its high anti-torsional rigid body maintained stable posture. Whether climbing steep sand dikes or cutting into broken river channels, the T01 could pass smoothly without any passive getting stuck throughout the journey. Every time passing the blade edge and every time stepping on the accelerator, it verified the vehicle's solid mechanical quality and durability performance under extreme environments.

While the team raced against time, the Explorer 01 undertook the team's logistical support throughout the journey.

After the racing cars returned daily, the Explorer 01 arrived on time carrying repair equipment and spare parts, and the logistics team completed the vehicle inspection within a very short time. For every emergency relocation during the event, the Explorer 01 ensured spare parts and maintenance personnel rushed to the next camp in time, allowing the racing cars to return to race condition in the shortest time possible. Throughout the entire race, the Explorer 01 maintained a steady rhythm, building a solid logistical defense line for the team.

Promoting Research through Racing, Empowering Technology, Letting the Legendary 212 Go Global

The achievements achieved by 212 in the Huan Ta Rally directly verified the mechanical quality and durability limits of the T01 model. This stable performance under extreme environments relies on the support of the brand's underlying technical architecture.

At the 2026 Beijing Auto Show, 212 officially launched two major technology platforms: "Knight" and "Expedition". Among them, the "Knight" platform adopts the most traditional and reliable off-road structure featuring front and rear 5-link solid axles and a non-load-bearing body, supporting gasoline, diesel, and hybrid systems, where both T01 and Explorer 01 were born. The "Expedition" platform is positioned as a future-oriented full-scenario intelligent off-road architecture.

The official launch of the two major platforms marks that 212 has completed the construction capability from single vehicle production to systematic technology output, and provides a technical benchmark for subsequent globalization layout.

Since 2025, 212's determination to go global has taken root overseas one after another. Currently, 212's global sales network has covered more than 80 countries and regions. To better serve global users, 212 has systematically built an overseas operation system: establishing overseas subsidiaries and offices in places like UAE, Mexico, Indonesia, as well as 9 global parts center warehouses; simultaneously expanding the global KD network, landing multiple KD knock-down assembly projects in Southeast Asia, Central Asia, and the Middle East; in the future, more KD projects will continue to be built in Latin America and Africa, significantly shortening delivery cycles to provide more local, agile, and considerate service support for global users.

It can be said that 212 is making Chinese off-road shine on the world stage with solid technology and systematic capabilities.

Exploration and Passion, Letting Off-Road Spirit Cross Mountains and Seas

The competition venue is the harshest trial ground, yet it is also the most moving place where off-road spirit occurs. At Huan Ta, the team repeatedly assisted stranded spectators to escape, and actively stopped to rescue opponents on the track; during the race, a little boy who came specially from 200 kilometers away received a driver's cap gifted by No. 265 driver Wang Peng—for a child who came due to passion, this might be the starting point of chasing off-road dreams. These actions inside and outside the arena reflect 212's deeper value background: Exploration and Passion.

What the 212 brand hopes to provide is not only high-performance off-road vehicle products, but also to convey a spirit of off-roading. 212 believes this is a common language globally. Domestically, 212 integrates off-road culture into daily scenarios through activities such as the "Happy Wilderness Day" Music Party and the G212 National Road Exploration Tour; overseas, from Dakar, Malaysia Sabah Rainforest Race verifying product hard power, to Mille Miglia classic car rally, and dialoguing with global automotive culture at the US SEMA modification show; then to the 212 brand globalization strategy launch event, making a solemn declaration to the global market in Dubai — 212 is integrating the exploration spirit originating from China with diverse global off-road cultures. Through every localization connection, 212 is striving to become a trusted partner in the journey of global explorers.

Excellent performance on the Huan Ta racecourse not only proves the product hard power of 212 production models, but also shows the continuous upward technical accumulation and system capabilities of Chinese off-road brands. Adhering to the strategic determination of "doing 100,000 meters depth for 1 meter width", 212 will continue to use top-level events as trial grounds, polish product technology with extreme operating conditions, continuously enrich the off-road product matrix, let more users feel the reliable confidence of Chinese tough off-road, and let Chinese off-road brands continue to drive towards a broader world stage.

On June 12, the "150,000 Loves, Highlight Arrival" BJ30 Adventure Edition 150,000 Units Production Run and Highlight Edition Launch Press Conference was grandly launched at the BAIC Zhuzhou Super Factory. Relying on market reputation and hardcore product strength, BJ30 Adventure Edition successfully won the title of the fastest Chinese light off-road SUV to reach 150,000 units in sales. At the same time, the new BJ30 Adventure Edition Highlight Version officially debuted. The brand simultaneously launched major purchase benefits, with the entire series enjoying a 30,000 yuan super trade-in subsidy, super trade-in price starting from 69,900 yuan, and Highlight Version trade-in price starting from 82,900 yuan. CCTV Finance live-broadcast the teardown of the actual vehicle driven for 150,000 kilometers, intuitively verifying the solid quality of Beijing Off-Road's deep cultivation in the car manufacturing field with direct testing, and also allowing China's smart manufacturing strength to go viral again.

As a professional brand that has cultivated the off-road field for over 60 years, Beijing Off-Road has always promoted off-road equality, bringing light off-road life into thousands of ordinary families. A cumulative market presence of 150,000 units is the trusted choice for 150,000 global users, and also the best evidence of BJ30 Adventure Edition's product strength. Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-Road, stated that the 150,000 units achievement is not only a breakthrough in sales speed, but also a quality benchmark forged by millions of users. The advanced HEV hybrid technology equipped with BJ30 Adventure Edition is both a brilliant answer to the brand's R&D and a strong voice of Chinese smart manufacturing towards the world.

Relying on the brand's years of off-road technology accumulation, BJ30 Adventure Edition reshapes the light off-road SUV market standards with three core advantages: super off-road capability, super spaciousness, and super fuel economy.

In terms of power performance, this car is the first domestic box-shaped SUV to be equipped with an HEV hybrid system, featuring a unique tri-engine four-wheel drive six-mode hybrid architecture with outstanding strength. The 41% high thermal efficiency hybrid dedicated engine is paired with front and rear dual motors, each performing its duties to achieve multiple advantages of long range, strong replenishment, and instant burst; intelligent four-wheel drive with 30ms response, outputting peak torque within 0.5 seconds, assisted by energy center lock, four-wheel electronic limited slip and smart electric ATS all-terrain control system, easily and calmly conquering complex road conditions such as mud and sand, giving users full confidence to go into the mountains and wilderness.

In terms of space performance, the 2820mm extra-long wheelbase creates a three-row seven-seat spacious layout, with a vehicle room rate of up to 66%. The 1496L large capacity trunk combined with the rear seats that can be folded flat creates an instant 1.92-meter leisure big bed. Even for passengers 1.8 meters tall, sitting in the third row is not cramped at all. The 38 refined storage spaces throughout the car fully accommodate the storage needs of family travel, making every journey free and comfortable.

In terms of usage cost, BJ30 Adventure Edition balances the three major advantages of saving money, saving time, and saving worry. Overseas automotive bloggers from five countries including South Africa, Indonesia, and the UAE jointly tested it. The fuel consumption per 100 kilometers is controlled within 5 liters, and the range with one tank of fuel exceeds 1000 kilometers. As an HEV hybrid model, it does not rely on charging piles; just refuel and go, greatly saving charging time. In addition, the first owner enjoys a lifetime warranty for the whole vehicle. Parts supply is convenient and maintenance costs are low, eliminating user concerns about car usage from the root.

The newly launched BJ30 Adventure Edition Highlight Version this time, based on the original product strength, achieves comprehensive advancement in three dimensions: appearance, performance, and experience, creating a new choice for all-around travel.

In terms of appearance, the classic box-shaped styling blends a tough presence with refined aesthetics, with exclusive five-arch star ring through lighting groups providing high recognition. The inspiration trend modification kit, custom star ring wheels, and sporty bumper complement each other. The new orange interior paired with metal texture trim panels balances trendy texture and home atmosphere, catering to the aesthetic pursuits of consumers of different ages.

Performance has been fully upgraded. The vehicle is equipped with a long-life AGM dedicated battery, with a cycle life reaching 3 times that of ordinary batteries; equipped with the same high-end turbocharging technology, with a charging efficiency of up to 99%. The rear motor power is increased to 70 kilowatts, with rapid response for starting, lane changing, and emergency handling, making the power performance more capable.

In terms of driving experience, the Highlight Version transforms into a mobile comfortable living room. The higher body brings an open driving view. Seat heating, ventilation, and steering wheel heating functions are all available; intelligent induction wipers can automatically complete window closing operations. The 64-color rhythmic ambient light changes lighting and shadows with music, creating a pleasant and comfortable driving environment in both city commuting and outdoor travel.

To reward the support of a large number of users, Beijing Off-Road officially launches a 30,000 yuan super trade-in policy, with no limit on brand or vehicle age; both new purchase and trade-in users can enjoy benefits. On top of this, the brand adds five exclusive favors: free lifetime warranty for the whole vehicle worth 6,000 yuan, flexible financial plans such as 0 down payment, old customer referral can win up to 800 yuan JD card, whole series models lifetime free OTA upgrade, basic traffic lifetime free + entertainment traffic two years unlimited. Multiple benefits further lower the car purchase threshold. Coinciding with the World Cup, the brand simultaneously launches a betting activity. Buying a car at the store allows participation in event betting. Guessing the champion and final match score correctly can also get an additional 50,000 yuan car purchase subsidy.

Quality comes from craftsmanship, strength fears no test. At the press conference site, CCTV Finance joined Beijing Off-Road to live-stream the first network-wide car teardown of a BJ30 Adventure Edition with a mileage of 150,000 kilometers. This mileage is equivalent to nearly 10 years of car usage for an ordinary family. The teardown results show solid quality: very little engine carbon buildup, power status is still full, gearbox has no leakage, internal parts wear is negligible; the battery pack is intact, with no bulging, leakage, or degradation issues; the chassis subframe and suspension system are clean and neat, with no rust or oil seepage phenomena, and the overall vehicle condition is comparable to a new car.

The camera also enters the BAIC Zhuzhou Super Factory to reveal the manufacturing foundation of excellent quality. Fully automated welding robots work precisely, with glue application error controlled at the level of a hair, solidifying the car body safety base; 5000-ton level stamping equipment forms the car body panels integrally, shaping smooth and tough car body lines; fully automatic painting process combined with eco-friendly water-based paint greatly reduces the volatilization of harmful substances, and the new car interior has no odor. A full-process rigorous quality control system safeguards every offline vehicle.

From the 150,000 units sales milestone to the all-new launch of the Highlight Version, Beijing Off-Road has always adhered to the original intention of making cars. With professional off-road technology, extreme product experience, and affordable pricing, it makes light off-road life within reach. In the future, Beijing Off-Road will continue to enrich the product matrix, with BJ30 Adventure Edition, BJ40 and other fine models, accompanying thousands of users to gallop in cities and rush to mountains and seas, unlocking more highlight journeys with the vast number of car owners.

June 1, the 2026 China Hinta International Rally concluded in Xinjiang. The 212 Off-road Team, making its debut, competed in a 7,500 km total distance and 3,400 km of special stages under extreme conditions, becoming the sole 100% finish brand in the T2.1 Production Group Manufacturer Team, ultimately securing the runner-up position in this category. Despite the displacement disadvantage of a 2.0T engine against 3.0T, the 212 T01 proved the mass-produced reliability of rugged Chinese off-road vehicles with a full team finish.

This Hinta Rally was called "the hardest in history," with desert stages accounting for over 60%. Extreme heat, no-man's land marathons, continuous knife-edge slopes, and "deep potholes" posed severe tests for vehicle power, chassis, and body rigidity. In the fiercely competitive T2.1 Production Group, the 212 T01 competed as a near-stock mass-produced vehicle—only equipped with safety gear such as roll cages and racing seats, while the core powertrain and chassis structure remained identical to the market version.

In the first stage SS1, the 212 T01 secured third place in the class; in the SS3 stage, amidst the dangerous situation of over 30 race cars suffering tire blowouts and more than ten withdrawals, it became the only 2.0T manufacturer team to complete the class. In the SS5 stage with the highest elimination rate, the team held its ground under pressure and secured 3rd and 4th place in the class with a 100% completion rate. Entering the devil stages in the second half, Car Groups 265 and 266 won the class championship in SS10 and SS11 consecutively, and secured the runner-up position in SS12 again. Finally, the 212 Team secured the runner-up position in the T2.1 Production Group Manufacturer Team and became the only brand in the entire event to achieve a full team finish in the T2.1 Production Group.

In off-road races with high intensity and long distance like Hinta, the completion rate itself is the most intuitive indicator of reliability. The T01's powertrain maintained stable output under alternating high temperatures and high loads; its suspension travel and tire grip withstood the test in river sections dense with cross-axles and "deep potholes". Under the impact of hidden holes in the gravel riverbed, the high anti-torsion rigidity body maintained postural stability. There were no involuntary vehicle entrapments throughout the journey, verifying the vehicle's mechanical quality and durability in extreme environments. The Explorer 01, which simultaneously undertook logistical support tasks, delivered maintenance equipment and spare parts on time after each race car returned daily, guaranteeing the team's sustained combat capability. This "racing as testing" model is becoming an accelerator for 212 technology iteration.

The 212 T01's mass-produced vehicle performance relies on the "Knight" and "Expedition" two technical platforms released by the brand at the Beijing Auto Show. The "Knight" platform adopts front and rear five-link solid axles with a body-on-frame structure, supporting gasoline, diesel, and hybrid systems; both T01 and Explorer 01 were born from this platform. The "Expedition" platform is positioned as an all-scenario intelligent off-road architecture. The release of these two platforms marks 212's shift from single-vehicle production to systematic technology output.

Outside of racing, 212's global layout is advancing simultaneously. Currently, its global sales network covers over 80 countries and regions, with overseas subsidiaries and offices established in the UAE, Mexico, Indonesia, etc. It has built 9 global parts distribution center warehouses and implemented multiple KD assembly projects in Southeast Asia, Central Asia, and the Middle East. It will continue to expand in Latin America and Africa in the future. From track verification to the global market, 212 is building a closed loop of "Events-Technology-Products-Service".

On the Hinta race track, the team once stopped voluntarily to rescue trapped opponents; a young boy who specially came from 200 km away received a cap gifted by the driver. These details convey the off-road spirit: Exploration, Passion, and Mutual Aid. In China, 212 cultivates off-road culture through activities such as the "Wild Joy Day" Music Party and G212 National Road Exploration Tour; overseas, from Dakar to Malaysia Sabah Rainforest Race, from Mille Miglia classic car rally to the US SEMA Show, 212 is bringing the Chinese off-road brand into the global perspective.

From full team finish to global layout, the 212's answer sheet at Hinta is not only a score sheet but also a public demonstration of mass-produced vehicle extreme reliability. When Chinese off-road brands dare to verify products with the harshest tracks and convert verification results into quality commitments perceivable by consumers, the trust assets of "Made in China" in the field of rugged off-road vehicles are accumulating.

The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.

Inside the Arena: Forging Mechanical Quality in the "Devil Stage"

As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.

When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.

If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.

Outside the Arena: Balancing Daily and Diverse Outdoor Needs

Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.

For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.

Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.

In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.

As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.

The 2026 Ring Tower Rally is halfway through, from the floating sand at the edge of the Taklamakan to the gravel at the foot of the Kunlun Mountains, and then to ground temperatures approaching 70°C, every inch of the track demands "reliability under extreme conditions" from the participating vehicles. As the only mass-produced hard-core vehicle in China using a front and rear integral axle structure, the 212 T01 challenges the "hardest Ring Tower in history" in almost stock form, completing practical tests under multiple extreme road conditions. On the track, it faces strict challenges; off the track, T01 balances daily travel, achieving dual compatibility between professional off-roading and home commuting.

Inside the Arena: Forging Mechanical Quality in the "Devil Stage"

As the competition deepens, T01 withstood the baptism of long-distance raids and gravel stones in the early stages, demonstrating stable mechanical quality.

When the race reached the "Yudu Secret Realm" stage, the purgatory mode officially began. This stage surrounds the Taklamakan Desert, with soft sand, wetlands, and mud alternating, becoming the "watershed" with a very high elimination rate this year, where many race cars failed here. Facing the repeated tearing of rocky gullies, T01 performed exceptionally calmly. The front and rear integral axle + body-on-frame hard-core architecture gives it a natural long suspension travel and anti-torsion rigidity. Even if one wheel is pushed to the limit and the other is suspended in the air, it can still keep the tires biting the ground, providing stable traction.

If the "Yudu Secret Realm" stage tests passive durability, then the "Qiemo Deadly Pass" is a life-and-death battle of active breakthrough. Sudden strong winds, rainstorms, and sandstorms occurred during the stage, visibility dropped to 20-30 meters. Any throttle lag or torque dropout means getting stuck, digging out sand, or even retiring. The "Golden Powertrain Combo" of T01 shines here: The 2.0T engine outputs 185kW maximum power and 410 N·m peak torque. Paired with the transmission's 5.00 wide gear ratio and direct downshift capability across gears, it gives the driver nearly instantaneous gear response between climbing sand dunes and going downhill. T01 calmly escapes from soft sand ridges time and again, showing extremely strong power stability and all-terrain adaptability.

Outside the Arena: Balancing Daily and Diverse Outdoor Needs

Extreme conditions on the track are a centralized verification of T01's hard-core strength. This confidence stems from 212's accumulation in international top-tier events like Dakar and Malaysia Rainforest Challenge. T01 did not stop at pure off-road performance, but simultaneously achieved comprehensive advancement in driving comfort, intelligent safety, and diverse expansion capabilities, able to calmly return to the city to meet users' diverse travel scenario needs.

For outdoor exploration scenarios, T01 has a 40° approach angle, 36° departure angle, and 850mm maximum wading depth, allowing users to calmly cross streams and rugged mountain roads. To meet users' diverse outdoor play methods, T01 comes standard with 2.5-ton towing capacity right from the factory. Whether towing an RV, or pulling a yacht, motorboat, it can be easily and legally achieved. In addition, the 30+ expansion installation points reserved on the whole vehicle allow adding equipment like snorkels and desert flagpoles without drilling holes, allowing direct installation, letting every user define their vehicle at will and easily travel to mountains and seas.

Under the dual scenarios of hard-core off-roading and family travel, T01 has built a solid safety baseline for users with solid materials. The body adopts an anti-roll cage design, through 7 horizontal 2 vertical roof supports and 6 horizontal 6 vertical floor reinforcement beams, combined with a high-strength steel ratio of up to 96%, constructing the "steel and iron bones" of the passenger compartment. For complex outdoor environments, the body steel sheet metal parts of the entire series use galvanized sheets to resist corrosion from the source. After facing daily car usage scenarios, T01 also shows a convenient and flexible side. During daily city commuting or off-roading in narrow sections, the standard 360° panoramic image and transparent chassis functions can effectively eliminate blind spots and easily park into the garage.

In addition, T01's quietness is noteworthy. This stems from the powertrain active end mounts upgrading to castings, reducing idle vehicle vibration by 40%~50%, and acceleration and constant speed condition vibration reduced by 25%~40%; high damping bushings are used on key chassis parts to effectively attenuate low-frequency noise transmitted from the road; the firewall, carpet, rear wheel cover, rear side panel are comprehensively thickened with sound-absorbing insulation materials, reducing acceleration noise by 3dB, constant speed and wind noise reduced by 2~3dB. If the Ring Tower track validated T01's mechanical quality, then the excellent NVH performance shows its "delicate" side in daily life, allowing this hard-core off-roader to still provide a comfortable driving experience after returning to the city.

As the "Benchmark for Professional All-Terrain Hard-Core Off-Road", T01 can not only withstand repeated questioning on devil tracks, but also becomes a daily vehicle trustworthy for off-road enthusiasts by virtue of factory expansion capabilities and all-scenario adaptability. In the future, 212 will continue to bring the reliable quality accumulated on the track to more global users, truly achieving a perfect balance between off-road equality and quality life.