Nearly 700 Denza D9s Serve APEC, The MPV Market Landscape Has Changed

On October 22, outside the lobby building of the Denza Headquarters in Shenzhen, the official departure ceremony for the first batch of APEC official designated vehicles, themed 'Shenzhen Takes Off, China Denza', was officially held. Nearly 700 Denza vehicles were ready for departure, with over 600 units being the second-generation Denza D9, which will provide high-spec travel support in November 2026 for high-ranking officials, delegations, and overseas and domestic media of the 21 economies at the APEC meeting.

At the departure ceremony scene, Denza Auto General Manager Li Hui: "Denza involvement in global major events is never just a slogan, but hard power tested by numerous international grand events. Today, cars made in Shenzhen welcome an international grand event organized in Shenzhen, this is not only Shenzhen's green answer sheet to the world, but also a contemporary footnote to the upward development of China's automotive industry — Shenzhen Takes Off, China Denza!"

Shenzhen Hosts the World, China Denza Bears Heavy Responsibilities

This year marks China's third time hosting the APEC meeting, and Shenzhen's first time hosting this top-level international grand event. In past international large-scale conferences, high-end reception vehicles were long occupied by overseas luxury brands, in the market's default evaluation system, 'Foreign Luxury' was almost equivalent to 'Diplomatic Reception Standards'. This time, BYD, as the 2026 APEC meeting official partner, with the Denza brand undertaking core travel service guarantees, means this industry convention lasting for many years is being completely rewritten.

The screening for official designated vehicles for world-class conferences has never been a single-product competition, but a systematic verification of the brand's full-chain capabilities. From vehicle safety, stability, supply scale, to service team dispatch response, cross-scenario adaptation capabilities, every link must undergo multiple rounds of strict verification.

That Denza could secure a service order of nearly 700 units, behind it is the industry-unprecedented large-scale delivery and synchronous guarantee capability — this not only requires the brand to complete the centralized delivery of hundreds of high-quality vehicles in a short time, but also build an operation, dispatch, and emergency response system covering the entire conference cycle, this level of comprehensive service capability belongs to the first tier in the global high-end MPV market.

Top Grand Event 'Regular Guest': Denza D9 Product Power and Service Dual Verification

Before this APEC departure ceremony, Denza D9 had already completed the service landing of multiple top-level international grand events in 2026: from guest reception at the Boao Forum for Asia, to full-scenario business commuting at the China-ASEAN Expo, and to travel support at the Summer Davos Forum, Denza D9 has become a 'regular guest' in top-level political and business activities. This high-frequency top-level scenario landing is not a coincidental marketing cooperation, but a natural result after product strength and service capabilities were repeatedly verified.

As a high-end new energy brand under BYD, the Denza D9 is equipped with the DiSus-C Intelligent Damping Body Control System, relying on the Road Preview 2.0 technology, can adjust suspension stiffness at the millisecond level, achieving a driving experience of 'no head lift when starting, no nodding when braking, no motion sickness when riding', perfectly adapting to the extreme requirements for stability in diplomatic reception. Its second-row zero-gravity aviation seats are equipped with 16-point massage, ventilation and heating functions, combined with 'Privacy Sound Shield' acoustic isolation technology, creating an independent private negotiation space inside the vehicle, meeting the needs of prestige and business privacy simultaneously during mobile travel. While the low fuel consumption and long range characteristics brought by DM-i Super Hybrid Technology, and the supercharging capability of the pure electric version's 800V high-voltage platform, also allow the centralized dispatch of hundreds of vehicles and long-distance cross-regional travel to be freed from energy replenishment anxiety.

At the market end, Denza D9 also turned in a phenomenological industry report: Since its launch in 2022, cumulative sales have broken through 350,000 units, winning the Chinese all-category MPV annual sales championship for three consecutive years, becoming the world's first new energy MPV to reach this milestone, while topping the list of '2026 Hurun China New Energy MPV Brand TOP10'. From the user structure perspective, 90% of Denza D9 users come from additional purchases or trade-ins, among whom 50% come from converting from traditional luxury brands, even including many Rolls-Royce and Bentley owners, this cross-layer user recognition allows Denza D9 to break out of the traditional positioning of 'New Energy Substitute', truly establishing a luxury value system belonging to Chinese brands.

Denza's APEC Moment is a New Starting Point for Chinese Automotive Globalization

Nearly 700 Denza units serving APEC, the industry impact of this matter, far exceeds a single brand exposure. It is equivalent to handing over a 'China Card' to the global luxury MPV market: In the past, when global users mentioned high-end MPVs, the first thought was overseas brands, now, Denza uses actual service performance at world-class grand events, to redefine the standards of 'Luxury New Energy MPV'.

Before this, Denza had already secured the first place in luxury MPV sales in multiple Southeast Asian countries, even in mature automotive markets like Singapore, Denza D9's sales price exceeded traditional imported luxury MPVs, and still gained recognition from a large number of high-end users. And this global communication of this APEC, is equivalent to giving Denza's globalization path a most weighty 'credit endorsement' — in the future, political and business activities in more countries globally, high-end users, will all, because of the travel experience of this world-class grand event, re-understand the strength of Chinese luxury new energy vehicles.

When over 600 second-generation Denza D9s slowly drove out from the Shenzhen headquarters, what this departure ceremony carried, was long not just travel support for a meeting. It is a green smart manufacturing card handed by Shenzhen to the world, but also a contemporary footnote to China's automotive industry moving from 'Chasers' to 'Leaders'. On the track of the global new energy vehicle industry, Chinese brands represented by Denza, are redefining the standards of luxury MPVs, also showing the world, the upward breakthrough of China's automotive industry, has already moved from the product market, truly to the center of the world stage. (Written by Chen)