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【Auto Market Expert】BYD sold 419,211 units in July, a year-on-year increase of 21.76%. Cumulative sales from January to July reached 2,227,722 units.
Total volume hit a new high again. Structural changes are more noteworthy than total volume: Overseas markets are becoming the largest growth engine, while the domestic market is shifting from rapid expansion to refined cultivation.
Dynasty + Ocean: 350,178 units. Absolute mainstay, accounting for over 80%. Qin, Song, Dolphin, Seagull have secured a solid share in the 100,000-200,000 RMB range. With a massive base, the growth rate naturally slowed—this is a stage any major product goes through after maturation. More importantly, the foundation remains solid, and competitive barriers stay firm.
Fang Cheng Bao: 41,213 units, a year-on-year increase of 190.6%, and a month-on-month increase of 15.7%. Fastest growth rate within BYD. Leopard 5 and Leopard 8 Super Fast Charging versions established themselves in the 300,000-500,000 RMB range, indicating that premiumization is not about stacking specs to compete on price, but about product strength. What does monthly sales of 40,000+ mean in the market above 300,000? NIO's main brand monthly sales are about 10,000, Li Auto about 30,000—Fang Cheng Bao achieved the combined volume of both with just one brand.
Denza: 19,196 units, a year-on-year increase of 68.8%. D9 firmly holds the top spot in MPV sales, Z9GT contributes steadily in the coupe market. Z9S started pre-sales today; after adding the sedan line, the product matrix is more complete.
Yangwang: 485 units. Nearly 500 units sold monthly at the million-level price point, comparable to Mercedes-Benz S-Class, BMW 7 Series. Yangwang is not about volume; it is a technology flagship, endorsing brand upward movement.
Overseas: 180,000 units, growth rate 124%Overseas sales in July reached 179,841 units, a year-on-year increase of 124.3%. Cumulative overseas sales from January to July were 969,208 units; the full year is likely to exceed 1.5 million units.
It's not just numbers rising; the model is upgrading too. The Thailand factory with an annual capacity of 150,000 units is already in production, the Brazil factory is under construction, and the Uzbekistan factory is operational—from exporting complete vehicles to local manufacturing, this step determines whether overseas growth can continue. In overseas markets, BYD is not just selling cars; it is building factories, channels, and brand awareness.
Global car sales in July were about 7 million units, with BYD accounting for around 6%. There is huge room for improvement overseas—not a one or two-year matter, but a ten to twenty-year growth track.
July domestic sales were about 240,000 units. Behind this number is the new normal for the domestic new energy vehicle market—penetration rate has exceeded 60%, the high-growth dividend period is transitioning to a stock competition period.
For BYD, this is not a challenge, but an industry rule. The market share in the 100,000-200,000 RMB range is already high, and marginal expansion space naturally narrows. The domestic strategy is also adjusting: not pursuing further significant share increases, but securing the foundation through new products (Qin MAX, Seal 08) and new technologies (Second-generation Blade Battery, Super Fast Charging), while allocating more resources to overseas markets and premiumization.
Simply put: domestically shifting from grabbing territory to holding ground, overseas shifting from testing waters to aggressive offense.
Three stages are becoming clearer.
Stage 1 "Domestic Competition King" (2021-2023): Blade Battery and DM-i swept the 100,000-200,000 RMB market. Stage 2 "Brand Upward" (2024-2025): Denza, Fang Cheng Bao, Yangwang targeting the premium sector, basically completed. Stage 3 "Global Expansion" (2026-Present): Overseas share rises rapidly, moving from "Chinese BYD" to "World BYD".
Fang Cheng Bao monthly sales broke 40,000, overseas monthly sales approached 180,000—these numbers were unthinkable a year ago. Stage 2 is concluding, Stage 3 is accelerating.
Next highlight: When will overseas monthly sales exceed domestic? With the current growth rate difference, this might be seen in the fourth quarter of this year.
The 2026 Fortune Global 500 list was officially released on July 28, with BYD appearing on the list for the 5th consecutive year. Ranked 91st this year, it has firmly joined the top 100 global companies, undoubtedly becoming a benchmark enterprise for global new energy vehicles, while also highlighting the strong development momentum of Made in China. 
In 2025, BYD achieved an annual revenue of 804 billion yuan and a net profit of 32.6 billion yuan; new energy vehicle sales for the year reached 4.6 million units, retaining the titles of global new energy vehicle sales champion and China market car sales champion. As of June, BYD's cumulative sales in 2026 have exceeded 1.8 million units. Just last July, BYD's 17 millionth new energy vehicle rolled off the assembly line, becoming the first automaker to reach this milestone.
Some people may be puzzled: BYD's annual revenue in 2025 was as high as 804 billion yuan, so why was the net profit only 32.6 billion? This inevitably leads to the massive investment BYD Group has made in technical research and development. BYD has always regarded deep technical expertise and long-term development as core concepts, investing heavily in technical R&D for many years. In 2025, BYD's investment in technical R&D reached 63.4 billion yuan, almost twice the net profit.
The result of such high capital investment is BYD continuously solving industry pain points with profound technology and digging deep into the technical moat. Examples include the 2nd Generation Blade Battery + Flash Charging Technology, e3, DiSus-A Closed Dual-Cavity Air Suspension, DiSus Sky Eye 5.0 ADAS system, and more. Recently, BYD's 20,000th flash charging station is about to be completed, and BYD plans to build 6,000 overseas flash charging stations worldwide. BYD's R&D investment has ranked first among A-share listed companies for two consecutive years.
In 2025, BYD's overseas sales broke through 1 million units for the first time, a year-on-year increase of 145%. Overseas sales in the first half of 2026 exceeded 780,000 units, maintaining a strong growth momentum. The overseas market has become an important engine for BYD's growth. More notably, the depth and breadth of the overseas layout are expanding simultaneously. This year, BYD's first overseas SkyRail officially opened in Sao Paulo, Brazil. The Brazilian factory welcomed its 100,000th new energy vehicle off the line, and the Latin American market entered a stage of integrated operation for production, sales, and service; the Denza brand entered Europe with three models: Z, Z9GT, and D9, developing the high-end market with a positioning of tech luxury; the first overseas specialized model, Sea Otter (BYD RACCO), landed in Japan, fully catering to local market demand; the Thailand factory celebrated its second anniversary of production, further consolidating the foundation of the Southeast Asian market.
In terms of sustainable development, as of June 30, 2025, compared to traditional fuel vehicles, BYD new energy vehicles have achieved a cumulative carbon emission reduction of approximately 149 million tons in energy production and usage, equivalent to planting 2.48 billion trees. This data intuitively presents the tangible contribution of new energy vehicles to global carbon reduction. In terms of giving back to society, BYD launched a 3 billion yuan education charity fund, reached donation agreements with 127 universities nationwide, and has inspired over 6,000 students. Long-term investment in education and public welfare is in line with the company's concept of adhering to technological innovation and focusing on long-term development.
In conclusion, the 91st ranking on the Fortune Global 500 is not just a business achievement for BYD, but more of a perfect proof. It proves that the development concept of always "sticking to technology supremacy and keeping the original intention" can not only achieve success but also lead Chinese automakers globally. BYD lives up to being a benchmark enterprise for global new energy vehicles. And its beautiful vision of "cooling the Earth by 1℃" will eventually be realized step by step.
Chinese automakers are going absolutely crazy! On July 28, the 2026 Fortune Global 500 Ranking was just released, with BYD directly reaching 91st globally!
Listed for 5 consecutive years, firmly ranking among the global top 100. Do you know what this means? Among all automakers worldwide, BYD is the highest-ranked Chinese automaker, and also the only Chinese automotive brand to break into the top 100!
Some might say, what's there to brag about being ranked 91st? Come, let me run the numbers for you.
In 2025, BYD's full-year revenue was 804 billion, net profit 32.6 billion. Sold 4.6 million new energy vehicles all year, consecutively winning the title of global new energy vehicle sales champion, China market automaker sales champion, etc., and is a benchmark enterprise for global new energy vehicles. In the first half of this year, it sold another 1.8 million+, the 17 millionth new car rolled off the production line in July, making BYD the first automaker globally to achieve this number!
Do you think that's it? The most fierce part is R&D investment.
BYD has always adhered to the development concept of "Technology is King, Innovation is the Foundation". Invested 63.4 billion in R&D in 2025! A year-on-year increase of 17%, ranked 1st among all A-share listed companies for two consecutive years. Invested another 11.3 billion in Q1 this year. Until now, cumulative R&D investment has surpassed 250 billion! What concept? For many automakers, one year's revenue isn't even this much.
Where was the money spent? The 2nd Gen Blade Battery + Super Flash Charge technology released in March this year. By the end of the year, nationwide to build 20,000 Super Flash Charge stations, another 6,000 overseas. Even fiercer in May, all vehicle series can be equipped with Sky-Eye B Assisted Driving Laser Version, and also promises City Navigation Safety Guarantee for 1 year, full guarantee for smart parking, ushering in the era of public city navigation.
The overseas market is also expanding wildly. In 2025, overseas sales surpassed 1 million for the first time, surging 145%. Sold another 780,000 in the first half of this year. BYD's overseas expansion strategy has formed a pattern of "Latin America leading, Europe breaking through, Asia blooming at multiple points". This year, BYD's first overseas Cloud Rail was opened in Brazil, the Brazil factory reached the 100,000th new energy vehicle rolled off the line; Denza Z, Z9GT and D9 jointly opened a new chapter of European tech luxury; BYD's first overseas specialized model Sea Otter (BYD RACCO) landed in Japan; the Thailand factory welcomed its 2nd anniversary of production. BYD is accelerating into a deep-rooted local, high-quality development globalization new stage. As of now, BYD's business has spread to 121 countries and regions worldwide.
There is another detail: As of June 30, BYD new energy vehicles cumulative carbon emission reduction was 149 million tons, equivalent to planting 2.48 billion trees. In terms of social responsibility implementation, BYD launched a 3 billion yuan education charity fund, and reached donation agreements with 127 universities nationwide, incentivizing over 6,000 students.
From a small battery factory to a global top 100 automaker, BYD took 20 years. Some say Chinese brands are no good. Some say Chinese automakers can only compete fiercely domestically. What's the result? BYD's presence can be seen in hundreds of countries worldwide, Europeans are queuing to buy Denza, developing new models specifically for the Japanese market. What expressions are those who looked down on Chinese cars back now making?
804 billion revenue, 4.6 million sales, 63.4 billion R&D, 17 million cars rolled off, the story behind these numbers boils down to one sentence: Chinese automobiles, have truly stood up!
As the global leader in new energy vehicles, BYD firmly ranks in the world's top 100 camp, which is the result of its persistence in technological innovation and global breakthroughs. Looking forward, BYD will continue to unswervingly uphold sustainable development concepts, with more cutting-edge technology and a more perfect global layout, to cool down the Earth by 1°C.
Recently, the 2026 Fortune Global 500 list was officially released. Among them, our new energy industry leader BYD has been on the list again, and this is the 5th consecutive year BYD has been on the list, and this time ranking 91st, firmly staying in the global top 100.
As a leader in the new energy industry, BYD can be said to be "blossoming everywhere". From the brand strategy perspective, there is not only the BYD Dynasty Network and Ocean Network series focusing on the mainstream market, but also the Fang Cheng Bao brand focusing on the personalized market, as well as Denza and the million-level luxury brand Yangwang, focusing on the high-end market. Moreover, products under these sub-brands have received considerable attention from consumers. Not only that, BYD continues to uphold the development philosophy of "Technology is King, Innovation is Foundation". Therefore, we can not only see many cutting-edge technologies in the Yangwang brand, but also see BYD applying Flash Charging technology, second-generation Blade Battery, and the Sky's Eye B auxiliary driving system with LiDAR to 100,000 yuan-level mainstream products.
From the level of hard technology investment, it is clear that BYD has always maintained leading R&D intensity in the industry. In 2025, brand R&D investment reached as high as 63.4 billion yuan, a year-on-year increase of 17%. Relying on continuous high-intensity technology deepening, it secured the top position for R&D investment among A-share listed enterprises for two consecutive years. At the same time, in the first quarter of 2026, the company's R&D investment reached 11.3 billion yuan, far exceeding domestic mainstream automakers and top new EV forces. Throughout the journey, BYD's cumulative R&D investment has exceeded 250 billion yuan. Relying on long-term uninterrupted high-intensity technology deepening, a large number of disruptive innovation achievements have been brought from the laboratory to mass production.
For example, in March 2026, BYD released the second-generation Blade Battery and Flash Charging technology, and plans to build 20,000 Flash Charging stations nationwide by the end of the year, so that BYD car owners in all regions can enjoy the convenience brought by Flash Charging. In addition, BYD will also layout 6,000 overseas Flash Charging stations globally. This will be of great help to overseas BYD car owners and BYD's export strategy. And in May this year, BYD was the first to promise a 1-year safety guarantee for Urban Pilot Navigation, and announced that all series models can be equipped with the Sky's Eye B auxiliary driving system with LiDAR.
Speaking of overseas exports, we cannot help but brag about BYD's brilliant achievements. In 2025, BYD's overseas annual sales first broke through 1 million units, a year-on-year increase of 145%. Moreover, the growth momentum continued into the first half of 2026, with the brand's overseas sales exceeding 780,000 units. Nowadays, the company's overseas strategy has formed a pattern of "leading in Latin America, breakthrough in Europe, and blossoming at multiple points in Asia-Pacific". And this year, BYD also opened its first overseas Cloud Rail in Brazil, while the Brazil factory also achieved the 100,000th new energy vehicle off the assembly line. Not only that, Denza Z, Z9GT, and D9 jointly opened a new chapter of technology-based luxury in Europe; BYD's first overseas dedicated model Sea Otter (BYD RACCO) landed in Japan; the Thailand factory welcomed its second anniversary of production start. These are all things worth celebrating and being proud of, because our Chinese automobiles have gone to the whole world. As of now, BYD's business has covered 121 countries and regions globally.
Additionally, it is worth mentioning that BYD achieved an annual revenue of 804 billion yuan in 2025, with a net profit of 32.6 billion yuan. Not only that, BYD's new energy vehicle annual sales reached as high as 4.6 million units, retaining the titles of global new energy vehicle sales champion and China market automotive sales champion, etc. This once again proved with strength and data that it is indeed a top player in the new energy vehicle industry. In addition, from January to June this year, BYD's cumulative sales exceeded 1.8 million units. At the same time, BYD's 17 millionth new energy vehicle was officially rolled off the line in July, which also made it the first automaker to reach this milestone.
Finally, looking at the direction of sustainable development, as of June 30, BYD new energy vehicles have cumulatively achieved carbon emission reduction of 149 million tons compared to traditional fuel vehicles in the energy production and usage links. This data is equivalent to planting 2.48 billion trees. In addition, in terms of practicing social responsibility, BYD established a 3 billion yuan education charity fund, and has reached donation cooperation with 127 universities nationwide, benefiting more than 6,000 young students. Special funding has built a study guarantee for students from financially disadvantaged backgrounds, helping them bravely chase their ideals.
Editor's Summary
In short, as a benchmark enterprise for global new energy vehicles, BYD is indeed an enterprise worthy of respect and learning. From initially focusing on battery production, to crossing over into car manufacturing and being questioned by everyone, to technological explosion and comprehensive transformation, until today's multi-brand matrix and globalization, these 30 years of BYD have perfectly demonstrated what the idiom "Thirty years in the East, Thirty years in the West" means. And from beginning to end, BYD has focused on technology downscaling and cost-effectiveness, allowing more and more users to feel the convenience brought by technology. In the future, BYD will continue to unswervingly uphold the concept of sustainable development, with more cutting-edge technology and a more perfect global layout, to cool the Earth by 1°C.
In the first half of 2026, approximately 630 new cars were launched in the Chinese market, while domestic passenger car sales slipped by 20% year-on-year during the same period.
Amid such a severe market environment, BYD still continues to receive good news: sales in June exceeded 400,000 units, setting a new record for the year; in July, the 17 millionth new energy vehicle rolled off the production line at the Xi'an factory; subsequently, BYD, Denza, and Yangwang showcased their brands at the Goodwood Festival of Speed in the UK... Whether in terms of market performance, growth rate, or international influence, BYD continues to lead the industry.
A string of standout performances proves from one perspective that the positive cycle system constructed by BYD, with technology as the flywheel, scale as the foundation, and ecosystem as the barrier, is profoundly reshaping the competitive landscape of the global automotive industry.
From the 16 millionth unit to the 17 millionth unit, BYD took less than 3 months to refresh the mass production record of the new energy vehicle industry at the fastest global speed, also verifying the sustainability of its development model.
Technology is King, Innovation is the Foundation is BYD's core philosophy that has been long adhered to. As of now, BYD's cumulative R&D investment has exceeded 250 billion yuan, forming a positive cycle of Technological Innovation — Product Landing — Scale Feedback — Iterative Upgrade, and systematically enhancing the global competitiveness of China's new energy vehicle industry.
In March this year, BYD officially joined the International Automotive Task Force (IATF), becoming the first Chinese automaker to enter the top-level global automotive standard-setting system. In the BrandZ Most Valuable Global Brands list released in May, BYD ranked 5th among global automotive brands with a brand value of 20.362 billion USD, a year-on-year increase of 41%, and the highest growth rate among global automakers for two consecutive years.
In March 2026, BYD released the second-generation Blade Battery and Flash Charging Technology
In terms of core technologies, BYD has concentrated the release of achievements such as the second-generation Blade Battery and Flash Charging Technology, Di Tian Zhi Yan 5.0, and the self-developed intelligent driving chip "Xuanji A3" within this year. 9 minutes to full charge, intelligent parking, and dual assurance for urban navigation" solved the pain points of users' energy replenishment anxiety and reluctance to use intelligent driving, also becoming a vivid footnote to BYD's Technology is King.
Volume and Price Surge Together Verify Development Effectiveness
The model that rolled off the line as the 17 millionth vehicle of BYD is the brand new flagship Seal 08 from the Ocean Network. The new car possesses advanced product strengths such as Flash Charging Technology, Dual Assurance for Intelligent Parking, 905km Pure Electric Range, DiSus-A plus rear-wheel steering, and is a heavyweight work in BYD's 200,000 yuan sedan market.
Large Flagship Sedan Value Benchmark — Seal 08
In terms of premiumization, BYD has achieved step-by-step market penetration through gradient brand segmentation, building a massive product matrix with comprehensive coverage and complementary positioning from mainstream household to million-level price bands.
In the first quarter of this year, BYD's average vehicle price per unit has reached 160,000 yuan, ranking among the forefront in mainstream automakers; the gross profit margin of the automotive business recorded 23%, setting a new high in nearly a year.
Technology Luxury Flagship MPV — Second Generation Denza D9
Especially in June, sales of the three high-end brands Fangchengbao, Denza, and Yangwang increased by 62% year-on-year, with Denza's monthly sales exceeding 20,000 units for the first time, fully demonstrating the effectiveness of BYD's multi-brand matrix.
The BYD Model of Eco-System Going GlobalCurrently, Going Global has become a consensus in the automotive industry. For BYD, going global is not merely product export, but outputting a complete technology system and brand value. Its core strategy is deep localization and building a win-win ecosystem.
In South America, with the Brazil factory as the core, BYD has built a localized production and supply chain system, driving local employment, tax revenue, and industrial chain development to achieve two-way win-win. In Europe, BYD's Hungary factory will officially start production in the fourth quarter of this year; in Southeast Asia, the Thailand factory is already in production, and the Indonesia factory is about to mass produce. At the same time, BYD has also completed intelligent driving R&D and technology layout in major overseas markets.
Denza Z Launched in the UK, Top Trim Price Approximately Equivalent to 1.58 Million Yuan RMB
In fact, the overseas market has already opened a second growth curve for BYD. In 2025, BYD's overseas sales exceeded 1 million units for the first time. In the first half of this year, BYD's overseas market cumulative sales approached 790,000 units, a significant increase of 68% year-on-year, and the annual overseas sales target of 1.5 million units is also expected to be exceeded.
ConclusionWith the boost of synergy between premiumization and internationalization, BYD continues to bring new technology breakthroughs to the industry.
Behind all of this is still BYD's continuously self-reinforcing positive cycle system — Technology empowers products, products drive scale, and scale feeds back technology.
