China's Automotive Industry First Billion-level Car Manufacturer Born
Journeying Together for a Billion, SAIC Motor Welcomes Global 100 Millionth User
On May 28, 2026, the "Global 100 Millionth User Vehicle Delivery Ceremony" of SAIC Motor was held at the Shanghai North Bund World Living Room. Over a dozen SAIC full vehicle brands and nineteen models, via a "Global Relay Delivery" method, crossed mountains and seas, spanned continents, and connected globally. SAIC Motor thus became the first Chinese automotive group to accumulate production and sales exceeding 100 million vehicles, casting a new milestone for the Chinese automotive industry.
From "Phoenix" to "IM Motors": 100 Million Vehicles Witness the Struggle and Original Intention of China's Automotive Industry
In 1955, the Shanghai Internal Combustion Engine Parts Manufacturing Company was established, marking the start of Shanghai's automotive industry. In 1958, workers used hammers to hammer out the first "Phoenix Brand" sedan, achieving a "zero breakthrough" in Shanghai sedan manufacturing. Over the past 70-plus years, SAIC has experienced and driven the entire process of China's automotive industry from nothing to something, from weak to strong: The Santana went off the line in 1983, starting joint venture cooperation; GM Shanghai was established in 1997, creating the "Shanghai Speed" of building a factory and delivering cars in 23 months; The independent brand Roewe was born in 2006; In 2016, the world's first Internet Car Roewe RX5 was launched; In 2020, the high-end smart electric brand IM Motors was established.
What runs through this journey is SAIC's enduring user philosophy of "Know Cars, Understand You Better". Knowing cars is the extreme pursuit of core technologies; Understanding you is precisely implementing every cutting-edge technology into a perceivable and enjoyable travel experience for users. From the Santana localization consortium to joint venture 2.0 technology co-creation, from Internet cars to all-wire chassis, solid-state/semi-solid-state batteries, AI large models on-board — every leap is an upgrade of "Knowing Cars" capability, and the consistent legacy of "Understanding You". 100 million vehicles is also a concentrated fulfillment of 100 million units of user trust.
First 100 Million Vehicle: IM LS9 Hyper, Gathering the Greatness of SAIC's 70+ Years of Technology
The first 100 million vehicle delivery model, IM LS9 Hyper, is a masterpiece gathering the fruits of 70-plus years of SAIC's technology accumulation, opening a new era of "New Three Major Components" for new energy vehicles. It is equipped with next-generation chassis technology, the industry-first all-wire four-wheel steering; next-generation intelligent driving hardware, 520-line super-vision LiDAR + NVIDIA Thor chip; next-generation Three Electrical Systems — whole-domain 800V high-voltage platform and Stellar Super Range Extension. It comprehensively pre-embeds redundant capabilities for continuous evolution towards L3 and above advanced intelligent driving. Meanwhile, the IM LS9 Hyper is the first to mount SAIC Gold Label Hurricane Three-motor, leisurely joining the Performance 3-second Club; It also cooperated with Zijinshan Laboratory to globally premiere "Intrinsic Security" technology, extending the automotive safety boundary from "Physical Safety" to "Information and System Safety", which is an essential security cornerstone for the AI Era.
The first 100 millionth user, Cao Xuandong, CEO of Momenta, is precisely SAIC's core strategic partner in the intelligent driving field. The intelligent driving technology co-created in depth by both parties has already empowered multiple independent and joint venture brands. "Partners Turn into Car Owners" is not only a satisfactory delivery between manufacturers and users, but also a deep resonance among intelligent vehicle ecosystem partners.
Systemic Strength: SAIC Full Brand Matrix's Global Relay Delivery
Behind the 100 million vehicles is SAIC's full value chain closed loop covering six major sectors: Full Vehicle, Parts, Mobility and Services, Finance, International Business, and Innovation Technology. From January to April 2026, SAIC's cumulative sales reached 1.302 million vehicles, ranking as China's top-selling automotive enterprise for four consecutive months. Among them, independent brand sales were 910,000 vehicles, accounting for nearly 70%; New Energy Vehicle sales were 412,000 vehicles; Overseas market sales were 459,000 vehicles, surging 50.2% year-on-year.
At the delivery ceremony site, SAIC's full brand and full product matrix worked together. Independent brands launched a full-line attack: Shangjie Z7, Hua Jing S, Roewe M7, MG4 Semi-solid State Battery Version, Wuling Starlight 560, Maxus eDeliver5, Hongyan Heavy Truck, Yuejin Dana T1, Sunwin Pure Electric Bus, Iveco Juxing EV etc. were delivered successively, covering diverse scenarios such as personal travel, family life, commercial operations, and logistics transportation. Joint venture brands concentratedly displayed the results of "Joint Venture 2.0": Volkswagen ID. ERA 9X will globally premiere the first to mount the Momenta R7 Reinforcement Learning World Model, sales exceeded 7,000 units one month after launch; Audi E7X plans to become Audi's global first model to achieve Level 3 autonomous driving landing; Buick Zhijing E7 is built based on the "Xiaoyao" Super Fusion Architecture, sales exceeded 10,000 units one month after launch.
From the Shanghai main venue, delivery scenes in multiple domestic cities including Nanjing, Liuzhou, Taiyuan, and countries including UK, Indonesia, Singapore were successively lit up, pioneering a new narrative method for Chinese automotive brands. Behind this is SAIC's deep foundation of globalization layout. SAIC is the pioneer of Chinese automotive enterprises "Going Global": Overseas, there are over 100 parts production bases, over 3,000 dealer networks, built 3 major R&D innovation centers including London, and 4 production centers in Thailand, Indonesia, India, Pakistan; SAIC Logistics owns 42 ro-ro ships, 8 international routes covering Southeast Asia, Europe, Americas. Nowadays, SAIC's products and services are distributed in over 170 countries and regions, cumulative overseas sales exceeded 7 million vehicles. SAIC MG consecutively ranked first for Chinese brands in Europe for 11 years, 2025 European annual sales exceeded 300,000 vehicles, becoming the first Chinese automotive brand to exceed 1 million cumulative sales in Europe and UK. In March this year, MG held a Technology Day in Frankfurt, Germany, globally premiering Semi-solid State Battery and Hybrid+ Hybrid Technology, Hybrid+ family overseas monthly sales already exceeded 20,000 vehicles. In 2025, SAIC released Overseas "Glocal Strategy" (Global + Local), accelerating from "Product Going Global" to "Value Chain Going Global", letting "Chinese Intelligent Manufacturing" further step towards the world.
From "Knowing Cars" to "Understanding You": A Delivery Grand Ceremony where Users are the Protagonists
The ultimate focus of "Know Cars, Understand You Better" is the travel life of every real user. Luo Zhenyu, founder of Dedao APP, as the Hua Jing S No. 001 Experience Officer, from year-end speech praising Huawei Qiankun Intelligent Driving to entering the factory to witness off-the-line; Former German National Team Player Yang Chen chose ID. ERA 9X, because its Golden Range Extension and Long-termism coincided; After Cao Kailiang ordered the car for the whole family, his idol Jay Chou happened to become Buick MPV Family Spokesman; Public Welfare Blogger Liu Jia shaved and accompanied left-behind children in Guangxi Mountains for five consecutive years, Buick provided immediate assistance first, he was moved by Zhijing E7 "Full Score Cockpit". From self-media bloggers to Village Party Secretaries, from Public Welfare Guardians to Logistics Enterprises — every user is a microcosm of real life, this is the most vivid interpretation of "Know Cars, Understand You Better".
100 million vehicles is a phased answer to SAIC's 70-plus years of development, and even more so a new starting line for SAIC facing the intelligent electric future's "Second Entrepreneurship". In 2014, SAIC actively implemented the important instruction "Developing New Energy Vehicles is the Inevitable Path for China to Move from an Automobile Power to an Automobile Strong Nation", leading the full transformation. Twelve years later, from the "Leading the Way" of Intelligent Electric transformation to the "Thousands of Horses Galloping" of Independent and Joint Venture, Passenger and Commercial, Domestic and International, SAIC will continuously use "Know Cars, Understand You Better" as user philosophy, letting technological innovation truly benefit every user.
From 1955 to 2026, from the first user to the 100 millionth user, from pioneering exploration to industry leadership — SAIC will continue to Journeying Together for a Billion with global users and global partners, creating a new future of beautiful travel together.
