BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.

The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.

The high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.

Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.

May marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.

From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.

As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.

May 28, 2026, the World Living Room of the North Bund in Shanghai. In the live broadcast lens of Dragon TV, there were no lengthy speeches by leaders, but rather a "Global Relay Delivery" spanning across Asia and Europe, connecting multiple cities globally.

SAIC Group welcomed its first 100 millionth global user, officially becoming the first automotive group in the history of China's automotive industry to accumulate production and sales exceeding 100 million vehicles.

15 brands, counting down from the 99,999,996th vehicle to the 100,000,012th vehicle, 18 models were delivered synchronously in Shanghai, Liuzhou, Anting, London, Jakarta, and Singapore.

This is not only a milestone for an enterprise, but also a vivid footnote to China's automotive industry developing from scratch and from weak to strong.

In May 2014, SAIC actively implemented the instruction that "developing new energy vehicles is the only path for China to move from a large automotive country to a strong automotive country" and fully transitioned to new energy.

Twelve years later, SAIC completed the transition from "leading the way" with early transformation to "thousands of horses galloping" with brands, technology, ecosystem, and global reach blossoming, all through this 100 million delivery.

If you tear off all those hollow PR words and focus on the diverse owner profiles at the car delivery ceremony, some even spanning extreme geographical regions, you will find that the true smart-electric mass production capability and systemic power of a big factory lie precisely in these votes by different circles using their feet.

True International Natives

True internationalization has never been about holding a temporary press conference overseas or inviting a few Chinese media outlets, but about your product truly integrating into the lives of ordinary overseas people. Among the military merit medals of SAIC's 100 million deliveries, cumulative overseas deliveries have exceeded 7 million units.

At the delivery site in London, intern doctor Natalia picked up an MG4 EV. For her, this is not just an urban commuter pure electric small car. Her growth path has always had MG company, and her grandfather drove a classic British convertible MGB back then.

MG represents a new chapter in the global expansion of Chinese automakers. This brand, once born in the UK and possessing a century of history, after being wholly owned by SAIC Group, has multiple years consecutively topped European sales among Chinese brands.

At the same time, in Jakarta, the core winger of the Indonesian National Men's Football Team, the "genius boy" Eg who studied in Europe for five years, chose Wuling's 7-seater SUV Eksion produced locally in Indonesia, perfectly adapting to Indonesian local spatial and comfort needs, as the travel partner for himself and his family.

Behind this global multi-time-zone, multi-city relay delivery is SAIC's deployment of over 100 parts bases, 3 R&D centers, and 4 overseas manufacturing centers overseas. Even to avoid being strangled by international logistics capacity, SAIC also formed a self-operated RoRo fleet with a scale of 41 ships covering routes globally.

This "Age of Discovery" throughput of "Glocal" local globalization allows overseas car buyers, when purchasing, not to buy a distant imported symbol, but a reliable product supported by a local R&D layout and a local systemic ecosystem.

Efficiency Tool for Wealth Creators.

Those focusing on new forces of car making in middle-class private cars will find it hard to understand why SAIC's delivery list would simultaneously include a large number of commercial light trucks, logistics vehicles, and buses.

In Singapore, DHL (Dunhuang) Senior Vice President Herbert picked up a batch of MAXUS eDeliver 5 pure electric light trucks to cope with high-density, high-frequency urban last-mile delivery and cross-border parcel transfer;

In Taiyuan, Shanxi, Henglongsheng Industrial and Trade General Manager Zhang Yanbin purchased 56 Hongyan new energy heavy trucks again, working frequently in the most severe and labor-demanding mixing stations and urban infrastructure projects;

In Yangzhou, Jiangsu, Top Land Senior Vice President Yuan Guo batch-delivered nearly 10,000 Feifeng Dana T1 pure electric light trucks;

In Henan, Zhonglian Tourist Automobile General Manager Wang Xiaobing purchased Iveco Joy Star EV in one breath, used to run the high-density mountain road custom shuttle route from Luoyang to Laojun Mountain.

When the car circle is flocking to compete in TVs, refrigerators, and big sofas, these strivers walking on the front lines of infrastructure, culture, tourism, and logistics care most about availability rate, quality bottom line, and energy consumption cost. MAXUS light trucks can reduce cost per kilometer to as low as 5 cents under the city distribution model; Hongyan new energy can withstand extreme working conditions in mountainous slope operation environments.

This is the counter-cyclical structural advantage possessed only by big factories with "Full Scenario, Full Category Coverage". The essence of systemic power is that it can not only build the IM LS9 Hyper to fly close to the ground for the elite class at the 300,000 yuan level luxury electric car, but also build the smart electric tool car running in the urban logistics backbone network to help ordinary people efficiently create wealth.

Without a doubt, such a three-dimensional product matrix cannot be bought for even a lot of money by single-track lane players.

Reject High-Price Monopoly

Frontier smart-electric technology should not just be exclusive high-price toys for the rich.

In this delivery, the most touching story comes from Pang Fuqiang, a post-80s village party secretary in Lantian, Shaanxi. He personally pays every day to provide door-to-door meal delivery service costing 2 yuan per meal for 74 left-behind elderly people in the mountains. Because the delivery routes are scattered and road conditions are dispersed, the tricycle he drove before had small loading capacity and no safety guarantee.

In this activity, he was gifted a Wuling Rongguang Pure Electric Version. The 4.3 cubic meter large space, Shenyan Battery Commercial Version, and collision zero spontaneous combustion safety record became his helper to protect mountain elderly more quickly and safely.

And in Dahua Yao Autonomous County, Hechi, Guangxi, charity blogger Liu Jia drove back and forth through towering mountains for five consecutive years rain or shine to give haircuts and companionship to left-behind children. The Buick ZhiJing E7 he picked up, equipped with eye-protection ceiling lights and zero formaldehyde cabins, became the "full score cabin" for the children in the mountains.

Why can ordinary people and grassroots strivers enjoy the most cutting-edge and reliable technology?

The answer is still the scale effect and technology mass production brought by the system.

Because SAIC owns a full technology route, full price range product layout, it can use the integration capability of the supply chain to smash the Qualcomm 8155 chip and Doubao Deep Thinking Large Model into the 60,000 yuan national family sedan Roewe i6;

Turn Huawei Qiankun Intelligent Driving Pro and HarmonyOS Cockpit into standard configuration across the line for the 150,000 yuan Wuling Huajing S, directly breaking the strong binding between high-level intelligence and high price.

Quickly realize mass production of top technology in the laboratory, downgrade, turn into a delivery car in the mountains, turn into a smart vehicle not lagging in a tens-of-thousands yuan fuel car, let technology empowerment, this is the unique, cutting-edge underlying hard power of car company big factories.

99,999,999th Car Owner

The 99,999,999th vehicle delivered by SAIC Group globally is the SAIC Volkswagen ID. ERA 9X.

This delivery also welcomed the 6,999th car owner of ID. ERA 9X. As the World Cup is about to start, the first Chinese player to fight in the Bundesliga, Yang Chen, became the 6,999th owner of ID. ERA 9X, jointly witnessing SAIC Group's cumulative production and sales entering the "100 Million Level Era".

Deeply integrating "German heritage + Chinese wisdom", ID. ERA 9X broke 10,000 locked orders within 1 hour of launch, and retail delivery reached 2,326 units just 5 days after launch, and in April it forcefully ranked in the top 3 of extended-range large high-end SUVs.

Now, just one month after launch, cumulative delivery exceeded 7,000 vehicles, further confirming its user recognition and product competitiveness in the high-end extended-range market. This achievement stems from SAIC Volkswagen's 42 years of deep cultivation in the Chinese market, and is more the fusion empowerment of the "In China, For China" strategy and "Global Wisdom + Chinese Speed".

This milestone delivery is both an important node for SAIC Group to move towards 100 million global cumulative production and sales, and a solid mark of SAIC Volkswagen's deep cultivation in the new energy track.

"100 Million Units" Is Not a Solo Act

"100 Million Units" has never been a solo act for SAIC alone, but the result of these 100 million car owners with vastly different identities, located in different time zones, voting with their feet on their respective life tracks.

Cao Xudong, CEO of a top intelligent driving enterprise, picking up the IM LS9 Hyper in Shanghai, stepping on the gas pedal in London streets by British intern doctor Natalia, the passenger car driver picking up waves of tourists at Luoyang scenic spots, and village party secretary Pang Fuqiang driving an electric car in the mountains of Lantian, Shaanxi to deliver meals for left-behind elderly...

They have different professions, skin colors, and budgets, but what they experience in intelligence, quality, and peace of mind at the moment they buy the car keys, shares at the bottom level, is the same huge, cutting-edge, and omnipresent smart electric big factory mass production system.

100 million vehicles is not the end point, but the starting line for this big factory smart electric mass production beast to accelerate transformation into a user-centric high-tech company. The system story of Chinese intelligence, in this global relay delivery season, has just turned a new chapter.

6 月 6 日，212 越野車環塔拉力賽收官慶典於青島舉辦，體育從業人員、職業車手、參賽用戶及後勤團隊齊聚，回顧 2026 環塔 7500 公里極限賽事成果。本次環塔成績並非單次賽事的短期高光，而是 212 倚靠賽事驗證技術、落地產品、搭建用戶體系的階段性落地成果，從賽事表現到全產業鏈佈局，能夠清晰梳理出品牌務實的發展路徑與長期成長邏輯。

在總長 7500 公里、地貌複雜多變的環塔賽程中，行業多數參賽車輛普遍採用大幅度改裝方案優化動力與底盤，212 反其道而行，以近乎原廠量產狀態的 T01 車型參賽，用 2.0T 動力直面 3.0T 改裝車型，完成跨級別競技。賽事關鍵賽段 SS10-SS13 斬獲兩冠一亞，拿下 T2.1 量產組廠商隊亞軍，同時成為組別唯一全隊完賽廠商。量產原車拿下專業賽事名次，直接打破硬派越野領域「原廠車無法適配頂級拉力賽事」的行業慣性認知，以實戰數據完成產品硬實力背書。

成績依托於系統化的硬件研發落地。T01 標配 2.0T 動力總成與采埃孚 8AT 變速箱，搭配博格華納分動器，低速四驅扭力放大 2.64 倍，解決中小排量車型越野低扭不足痛點；非承載車身 + 前後整體橋的傳統硬派架構，疊加針對戈壁路況專屬調校底盤與全車鍍鋅鋼板，在顛簸、碎石、重載工況下保持車身穩定性；乘員艙結構補強、安全配置配齊，實現極限越野性能與民用安全標準兼顧。整套硬件並非為賽事臨時訂製，而是面向終端用戶的量產配置，賽事本質成為產品可靠性的露天耐久測試場。

區別於多數車企賽事僅作品牌宣傳的淺層打法，212 完成賽事成果市場化轉化。慶典官宣環塔實測改裝套件上架官方商城，底盤防護、越野輪轂、脫困裝備等經過極限路況驗證的配件面向普通消費者銷售，實現賽場技術民用化落地。這套模式打通賽事研發與終端消費的鏈路，將賽事投入轉化為產品增值點，拓寬車型後續衍生收益，是硬派越野品牌商業化的有效探索。

在中長期戰略層面，212 已敲定喀爾拉力賽、馬來西亞雨林賽、阿拉善 T3、2027 環塔等多場國內外賽事參賽計劃，持續以多地域、多地貌賽事反向驅動整車研發迭代。同步啟動 2027 環塔民間車手招募，聯合韓魏設立專業越野培訓學院，面向普通車主提供系統化參賽培訓。此舉跳出單一造車邏輯，構建「車輛產品 + 改裝配件 + 越野培訓 + 賽事參賽」的完整用戶生態。

縱觀國內硬派越野車市場，同質化改裝、賽事營銷流於表面是普遍現狀。212 以環塔為支點，一邊用嚴苛賽事打磨量產車核心性能，一邊圍繞用戶需求延伸越野配套服務與參賽渠道，由單一整車製造商，向越野生活服務商轉型。依托產品實力打底、全鏈路生態加持 212 的產品競爭力與品牌護城河持續增厚，在國內硬派越野細分賽道具備持續向上的確定性。

On the morning of May 24, 2026, the closing ceremony and award presentation of the "Hi SHOW · Meet Chongqing Good Cars" Intelligent Connected New Energy Vehicles One-Stop Debut Carnival were held at the North Square of Chongqing International Expo Center. Representatives from the Machinery Industry Division of the CCPIT, Chongqing Land-Sea Trade Promotion Center, car company representatives, dealer heads, industry experts, media, and car enthusiast club representatives gathered together to review this four-day automotive technology feast and look forward to the high-quality development prospects of the intelligent connected new energy vehicle industry in the west.

As a newly added concurrent event specially added to the 8th Western China International Investment and Trade Fair (abbreviated as Western China Fair), this carnival combines dynamic and static elements with the indoor exhibition area of the Western China Fair, achieving in-depth linkage between indoors and outdoors. The Western China Fair is hosted by the Chongqing Municipal People's Government. It is an international grand event in western China, an important diplomatic platform, trade cooperation platform, and investment promotion platform in western China. It is an important carrier for promoting international and domestic cooperation and an important window for western China to showcase its image and expand opening-up cooperation. The successful holding of the carnival not only concentrates on displaying the latest achievements of China's intelligent connected new energy vehicle industry, but also, with the dual-drive model of "industry connection + consumption promotion", becomes one of the new highlight activities with considerable industrial influence during the Western China Fair. It injects new momentum into the high-quality development of the automotive industry in western China, and is also a concrete practice for Chongqing to pilot the construction of new consumption formats, models, and scenarios and cultivate new growth points for consumption.

At the closing ceremony, Liu Chengfang, Deputy Secretary-General of the Machinery Industry Division of the CCPIT, stated in her speech that this carnival takes "Technology Empowerment · Smart Leading the West" as its core theme, creating an automotive industry event integrating premier debuts, dynamic experiences, technology popularization, and economic and trade connections. She emphasized: "23 brands and 62 popular models made a joint appearance. They include 2026 new models such as Avatr 12, New AITO M9, Mengshi M817, Leapmotor D19, and GAC AION N60. There are also globally premiered products like Changan Qiyin 4th Generation CS75 and Eado Blue Whale Super Engine, as well as innovation results such as the Arcfox Accessibility Vehicle and Numax Intelligence New Safety Hardware making their premier debut in the Southwest. The combination of static display and dynamic experience truly achieves the new model of 'One-Stop Debut.' She pointed out that government, business associations, and enterprise representatives from countries such as Russia, Kyrgyzstan, Uzbekistan, Tajikistan, Cambodia, and Thailand gathered in Chongqing to discuss cooperation, building a pragmatic and efficient communication bridge between Chinese and foreign enterprises.

Jiang Jianhua, Deputy Director of Chongqing Land-Sea Trade Promotion Center, stated in his speech that this carnival is the first large-scale, high-standard intelligent connected new energy vehicle debut event in western China, concentrating the display of year-premier models, fully reflecting the innovative vitality of China's automotive industry in the fields of electrification, intelligence, and connectivity. The west, especially Chongqing, is accelerating to become an important growth pole for the transformation and upgrading of the national automotive industry.

Six Major Core Modules Fully Implemented, with Deep Fusion of Technology and Experience

This carnival's six major core modules were comprehensively upgraded, covering diverse scenarios such as static display, dynamic experience, technology popularization, safety test drive, and intelligent competition. The new product roadshow release zone kept brands constantly sounding; the New Intelligent & Electric Products First Exhibition brought cutting-edge technology within reach; in the dynamic experience camp, four hardcore projects—off-road ride-along, chassis bumpy road test, smart cockpit immersion, and Gymkhana high-speed pylon slalom—were extremely popular; the assisted parking challenge's human-machine PK drew continuous cheers; the technical popularization hall and safety experience camp brought cutting-edge technology into public life. Audience members could not only look at cars, but also test drive and ride them, feeling the true charm of intelligent connected new energy vehicles up close.

The "Yu Start Premiere · New Product Roadshow Release Zone" is the core main stage of this carnival, a core benchmark area for holding the entire automotive carnival ceremony, brand voice, traffic gathering, and honor crowning. During the four-day activity, major mainstream and emerging car companies held intensive new car launches and strategic briefing activities here, concentrating on displaying the latest results and brand trends in the intelligent connected and new energy fields.

The "Premier Appreciation · New Intelligent & Electric Products First Exhibition" is the core static brand image display window for this automotive carnival, providing customized immersive display spaces for each brand. Audience members can contact Changan's five brands—Avatr, Deepal, Qiyuan, Qiyin, and Kaicheng—all main-selling new models, Seres AITO all-series models, Tesla Model 3 and Model Y twin stars, and other characteristic car product displays, core technology dissection and analysis, smart cockpit immersive experience cabins, and on-site appointment test drive sessions up close, making cutting-edge technology "visible, touchable, and experienceable."

The "Yu Drive Premiere · New Product Dynamic Experience Camp" is the most popular core immersive experience venue of this carnival, attracting a large number of audience members to actively make appointments for experience on the opening day. The experience camp sets up four hardcore matrices, with models like Mengshi 917 and AITO M9 performing eye-catchingly.

The "Smart Connection Summit · Assisted Parking Challenge" became the most interactive viewing point competition project on site. Relying on new models debuted for the first time in this carnival and their built-in automatic parking systems, it created an interactive experience that is both immersive and competitive. The challenge uses a unified "Devil" parking space scenario to test the extreme performance of vehicles' intelligent parking capabilities. Vehicles equipped with parking systems completed the maneuver seamlessly and parked accurately, drawing continuous exclamations from the scene, fully demonstrating the technical maturity of automatic parking systems moving from "gimmick" to "practicality."

The "Tech Innovation Journey · Premiere Technical Popularization Hall" focuses on cutting-edge technologies of intelligent connected and new energy vehicles. During the activity, popularization explanation activities were conducted synchronously with static display, inviting industry experts and car company technical engineers to teach on site. With easy-to-understand language, it unlocks the mysteries of core technologies in intelligence & electricity and connectivity, attracting many families to participate and effectively improving public awareness of intelligence & electricity technologies.

The "Smart Safety & Power · New Energy Safety Experience Camp" opened city roads and short-distance test drive routes to guests. The routes cover real traffic scenarios such as urban congestion and ramp merging. Accompanied by professional test drivers, they personally drove hot new cars and deeply experienced their core highlights such as power performance, smart cockpit interaction, and navigation-assisted driving.

"China's Dragon Team of Automotive Industry" Launched, Gathering Industry Strength

At the closing ceremony, senior media personality and founder of "Follow My View / Qingche Shulu", Qing Qin, officially launched the "China's Dragon Team of Automotive Industry" segment. Based on the Western China Fair's core display window of "New Technologies, New Formats, New Models", "China's Dragon Team of Automotive Industry" uses the innovative form of "One-Stop Debut Carnival" to gather the most cutting-edge results of China's new energy vehicles in core fields such as Three-Electric Technology, Intelligent Connected, and Smart Cockpit, creating a full-chain display platform from domestic premiere to overseas landing. He stated that China's new energy vehicle technology is ready and strength awaits display. It cannot be limited to domestic markets; it must stand at the center of the global stage. Currently, Chinese automotive brands mostly appear on the global stage in "single-soldier combat", making it difficult to form a combined force to cope with international market challenges. Therefore, the Machinery Industry Division of the CCPIT will lead the "China's Dragon Team of Automotive Industry" to Warsaw, Poland in November 2026 to attend the largest and most influential International Warsaw Industry Exhibition in Central and Eastern Europe. Appearing collectively on the global stage as a core force of the official Chinese exhibition group, it will realize Chinese automotive brands bundling to go global—letting China's automotive new technologies, new formats, and new models be not limited to the one-stop debut at the Western China Fair, but let Chinese Intelligence amaze the world!

New Product Dynamic Experience Camp Awards Announced, Tributing Excellent Innovation

At the closing ceremony, a grand "Hi SHOW · Meet Chongqing Good Cars" Intelligent Connected New Energy Vehicles One-Stop Debut Carnival and New Product Dynamic Experience Camp Award Ceremony was held. The "New Product Dynamic Experience Camp" of this carnival gathered many standouts of intelligent connected new energy vehicles—they launched fierce competition in dimensions such as off-roading, cockpit, parking, control, and comfort, fully demonstrating the core strength and upward breakthrough spirit of China's new energy vehicles. After four days of strict review by professional judges and multi-dimensional assessment, participating vehicles showed their abilities in technology and innovation fields. Finally, the winners of each group were announced with glory. The award list is as follows (rankings are not in order):

Looking Forward: Continuously Building an Innovation Highland for the Western Automotive Industry

The successful holding of this carnival not only brought a technology feast of intelligent connected new energy vehicles to western consumers, but also injected new momentum into the high-quality development of the automotive industry in Chongqing and western China. The activity achieved a deep integration of "technology premiere + scenario experience + consumption promotion" and preliminarily formed the most influential automotive carnival IP in western China.

In the future, the organizer will continue to join hands with the Chongqing Municipal Government, industry institutions, and car company partners to continuously optimize activity content, expand international vision, and strengthen industry connection functions, striving to build "Hi SHOW · Meet Chongqing Good Cars" into the most iconic event with brand influence and market conversion power in the intelligent connected new energy vehicle field in western China and even nationwide.

Let us look forward to the next "Hi SHOW · Meet Chongqing Good Cars", gathering again in the Mountain City, and rushing together to a new future of intelligent mobility!

唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。

（長安啟源全新 Q05）

值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。

（零跑 A10）

如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。

（長安啟源全新 Q05）

但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。

（零跑 A10）

如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。

（長安啟源全新 Q05）

（零跑 A10）

講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。

（長安啟源全新 Q05）

（零跑 A10）

除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。

（長安啟源全新 Q05）

（零跑 A10）

反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。

（長安啟源全新 Q05）

（零跑 A10）

除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。

因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。

（長安啟源全新 Q05）

（零跑 A10）

動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。

（長安啟源全新 Q05）

（零跑 A10）

總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。

On May 26, Taiwanese tire giant Cheng Shin Rubber convened a shareholders' meeting, successfully completing a full board re-election and facilitating a leadership handover within the core executive team. Luo Cairun, the founder's second son, officially succeeded Chen Ronghua as Chairman. Former General Manager Li Jinchang was promoted to Vice Chairman, while the General Manager position was taken over by Luo Yuanlong, representing the "third generation reinforcements" of Cheng Shin. This move marks that Cheng Shin Rubber has officially entered a new stage of generational succession and strategic upgrade.

Core Management Team Settled: Veterans at the Helm and New Talents Leading the Way

This high-level change reflects Cheng Shin Rubber's succession mindset of "seeking progress while maintaining stability." New Chairman Luo Cairun (born 1953, from Changhua, Taiwan), who spent many years working extensively on the front line early in his career, previously served as General Manager and Chairman of Cheng Shin Tire (China), and is extremely familiar with the mainland China market. According to relevant data, Luo Cairun's family wealth reached 19.5 billion Yuan.

Li Jinchang, promoted to Vice Chairman, was the former General Manager, and his rich experience in management and operations will continue to safeguard the group; meanwhile, the appointment of new General Manager Luo Yuanlong represents the third-generation successor of Cheng Shin formally stepping into the spotlight, shouldering the heavy responsibility of front-line operations.

In the new board of directors lineup, besides the above three core members, it also includes Cheng Shin President Chen Xiuxiong, Merida Chairman Zeng Songzhu, and Chen Hanqi. Independent directors are composed of Wu Zhongshu, Zhu Boyong, and Xu Jiezhong, with professional backgrounds covering macroeconomics, corporate strategy, and other fields, providing an independent perspective for corporate governance.

Targeting the Global High-end Market, Establishing Four Core Growth Engines

Facing fierce competition in the global automotive industry and tire market, Cheng Shin Rubber's new management team has clarified the strategic direction and formulated four core growth engines to drive future performance:

Breaking into the European High-end Automotive Supply Chain: Continue to deepen OEM cooperation with top global automakers, enhancing the brand's penetration and voice in the high-end vehicle market.

Developing High Value-added Products: Focus on the R&D and manufacturing of high-performance tires, optimize product structure, and improve overall profitability.

Deploying Major Forces in the Indian and Indonesian Markets: Position South Asia and Southeast Asia as key growth poles, seizing the demographic and automotive volume dividends of emerging markets.

Digitalization empowering competition tires: Using digital technology to develop sports and competition tires, using track-level technology to feed back to the civilian market, ensuring the company's leading position in the technical field.

Deep Cultivation in the Mainland and a Billion-Yuan Empire

As a large manufacturer in the global tire and rubber industry, Cheng Shin Rubber's China operational headquarters is located in Kunshan, Jiangsu, and its "Cheng Shin/Maxxis" brand has already achieved extensive global influence. In 2024, Cheng Shin Rubber's annual revenue reached 96 billion New Taiwan Dollars. Under the drive of the new management team and four engines, whether this old tire giant can achieve a leap on the new track of high-endization and globalization is worth continued industry attention.