On May 26, Taiwanese tire giant Cheng Shin Rubber convened a shareholders' meeting, successfully completing a full board re-election and facilitating a leadership handover within the core executive team. Luo Cairun, the founder's second son, officially succeeded Chen Ronghua as Chairman. Former General Manager Li Jinchang was promoted to Vice Chairman, while the General Manager position was taken over by Luo Yuanlong, representing the "third generation reinforcements" of Cheng Shin. This move marks that Cheng Shin Rubber has officially entered a new stage of generational succession and strategic upgrade.
Core Management Team Settled: Veterans at the Helm and New Talents Leading the Way
This high-level change reflects Cheng Shin Rubber's succession mindset of "seeking progress while maintaining stability." New Chairman Luo Cairun (born 1953, from Changhua, Taiwan), who spent many years working extensively on the front line early in his career, previously served as General Manager and Chairman of Cheng Shin Tire (China), and is extremely familiar with the mainland China market. According to relevant data, Luo Cairun's family wealth reached 19.5 billion Yuan.
Li Jinchang, promoted to Vice Chairman, was the former General Manager, and his rich experience in management and operations will continue to safeguard the group; meanwhile, the appointment of new General Manager Luo Yuanlong represents the third-generation successor of Cheng Shin formally stepping into the spotlight, shouldering the heavy responsibility of front-line operations.
In the new board of directors lineup, besides the above three core members, it also includes Cheng Shin President Chen Xiuxiong, Merida Chairman Zeng Songzhu, and Chen Hanqi. Independent directors are composed of Wu Zhongshu, Zhu Boyong, and Xu Jiezhong, with professional backgrounds covering macroeconomics, corporate strategy, and other fields, providing an independent perspective for corporate governance.
Targeting the Global High-end Market, Establishing Four Core Growth Engines
Facing fierce competition in the global automotive industry and tire market, Cheng Shin Rubber's new management team has clarified the strategic direction and formulated four core growth engines to drive future performance:
Breaking into the European High-end Automotive Supply Chain: Continue to deepen OEM cooperation with top global automakers, enhancing the brand's penetration and voice in the high-end vehicle market.
Developing High Value-added Products: Focus on the R&D and manufacturing of high-performance tires, optimize product structure, and improve overall profitability.
Deploying Major Forces in the Indian and Indonesian Markets: Position South Asia and Southeast Asia as key growth poles, seizing the demographic and automotive volume dividends of emerging markets.
Digitalization empowering competition tires: Using digital technology to develop sports and competition tires, using track-level technology to feed back to the civilian market, ensuring the company's leading position in the technical field.
Deep Cultivation in the Mainland and a Billion-Yuan Empire
As a large manufacturer in the global tire and rubber industry, Cheng Shin Rubber's China operational headquarters is located in Kunshan, Jiangsu, and its "Cheng Shin/Maxxis" brand has already achieved extensive global influence. In 2024, Cheng Shin Rubber's annual revenue reached 96 billion New Taiwan Dollars. Under the drive of the new management team and four engines, whether this old tire giant can achieve a leap on the new track of high-endization and globalization is worth continued industry attention.
