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In the Malaysian SUV market, many buyers compare Proton X90 and Honda CR-V when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X90's OTR price in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
Honda CR-V's OTR price in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
In terms of price, the starting price of Proton X90 is indeed RM 71,400 cheaper than Honda CR-V. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note that the few thousand dollars saved might mean compromises in features, depending on your specific needs.
Proton X90 comes with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Honda CR-V comes with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, Honda CR-V's 2.0L 4-cyl has 30 more horsepower than Proton X90's 1.5L Turbo. However, for daily city driving, both cars have sufficient power, you won't feel like it's lacking.
Proton X90 body length 4400 mm, trunk 400 L.
Honda CR-V body length 4500 mm, trunk 450 L.
In terms of space, Honda CR-V's body is 100 mm longer than Proton X90, offering better interior space. However, Proton X90 is a bit more flexible for parking in the city, each has its trade-offs.
Proton X90 adopts FWD drive mode.
Honda CR-V adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving experience will not have much difference.
Proton X90 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Honda CR-V warranty 5 years/unlimited mileage, service interval every 10,000km or 6 months.
Overall, both Proton X90 and Honda CR-V are excellent models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealers, and then test driving to make a final decision. Buying a car is a big deal, spending time on research will never be wrong.
In Malaysia's SUV market, many buyers compare the Proton X90 and Honda CR-V when choosing a car. The pricing and positioning of these two vehicles are quite close. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of the Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including the 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR price of the Honda CR-V in Malaysia is RM 178,200 - 195,900, with a total of 4 versions, including the 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
From a price perspective, the starting price of the Proton X90 is indeed RM 71,400 cheaper than the Honda CR-V. If your budget is limited, Proton's entry-level version can already meet daily needs. However, be aware that the few thousand difference may involve compromises on features, depending on your specific needs.
The Proton X90 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
The Honda CR-V is equipped with a 2.0L 4-cyl, 170 hp. Official fuel consumption is 8.0 L/100km.
In terms of power, the Honda CR-V's 2.0L 4-cyl has 30 more horsepower than the Proton X90's 1.5L Turbo. However, for daily city driving, the power of both vehicles is sufficient, and you won't feel underpowered.
The Proton X90's safety rating is 5★ (ASEAN NCAP), with active safety systems including ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The Honda CR-V's safety rating is 5★ (ASEAN NCAP), with active safety systems including Honda SENSING (ACC, CMBS, LKAS, RDM).
Both vehicles have the same safety rating, and safety features are quite comprehensive in this class. New cars nowadays are generally safe, so there is no need to worry too much about this.
The Proton X90 uses FWD drive configuration.
The Honda CR-V uses FWD drive configuration.
Both vehicles use the same drive configuration, both are FWD, and there won't be much difference in the daily driving experience.
Both the Proton X90 and Honda CR-V are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation. If you care more about cost-performance ratio and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as firsthand experience is most important.
Overall, both the Proton X90 and Honda CR-V are excellent models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended to do your research, compare quotes from several car dealerships, and then test drive to make a final decision. Buying a car is a major decision; spending time doing research will never go wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X90 同 Honda HR-V 嚟做比較。呢兩部車喺價位同定位上都好接近，今日我哋就由多個方面做一次詳細比較，幫你省咗做功課嘅時間。
Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，一總共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800）等。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一總共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900）等。
由價錢嚟睇，Proton X90 嘅起步價真係比 Honda HR-V 平咗 RM 9,100。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千蚊，可能喺配備上要有取捨，具體要睇你嘅需求。
Proton X90 採用 FWD 驅動方式。
Honda HR-V 採用 FWD 驅動方式。
兩部車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Proton X90 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Honda HR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
Proton X90 同 Honda HR-V 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，咁就揀配置更豐富嗰款。最終都係建議兩部車都去試駕，親身體驗先至係最重要。
總體嚟講，Proton X90 同 Honda HR-V 都係馬來西亞市場好唔錯嘅車型。揀邊一部，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕先至做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Proton X70 and Subaru Crosstrek when choosing a car. These two cars are quite close in price and positioning. Today we will do a detailed comparison from multiple aspects to help you save time on research.
Proton X70's OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Subaru Crosstrek's OTR price in Malaysia is RM 145,000 - 160,000, with a total of 1 version, including 2.0L e-Boxer (RM 150,000), etc.
In terms of price, Proton X70's starting price is indeed RM 38,200 cheaper than Subaru Crosstrek. If your budget is limited, Proton's entry-level version can already meet daily needs. But be aware, the few thousand difference might involve compromises in features, it depends on your specific needs.
Proton X70 is powered by 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Subaru Crosstrek is powered by 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain, the driving feel is basically the same. Fuel consumption is also similar, no need to worry too much about this.
Proton X70 body length 4400 mm, trunk 400 L.
Subaru Crosstrek body length 4400 mm, trunk 400 L.
Both cars' dimensions are almost the same, interior space difference is not big. Cars in this class are completely sufficient for daily use.
Proton X70 adopts FWD drive system.
Subaru Crosstrek adopts FWD drive system.
Both cars' drive systems are the same, both are FWD, daily driving feel will not be much different.
Overall, Proton X70 and Subaru Crosstrek are both very good models in the Malaysian market. Choosing which one, it depends mainly on your personal needs and budget. We suggest everyone do thorough research, compare quotes from several dealerships, then go for a test drive to make the final decision. Buying a car is a big matter, spending time on research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X70 同 Chery Tiggo 9 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就係多個方面做個詳細嘅比較，幫你省返做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
Chery Tiggo 9 喺馬來西亞嘅 OTR 售價係 RM 166,800 - 179,800，一共有 1 個版本，包括 2026 2.0T Standard（RM 179,750） 等。
從價錢睇嚟，Proton X70 嘅起步價真係比 Chery Tiggo 9 平咗 RM 60,000。如果你預算有限，Proton 嘅入門版已經可以滿足日常需要。但要留心，平嗰啲幾千蚊，可能喺配備上會有取舍，具體睇你嘅需要。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Chery Tiggo 9 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都拿到唔錯嘅評級。不過 Proton X70 嘅 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) 同 Chery Tiggo 9 嘅 Basic 喺功能上有啲差異，如果你比較重視主動安全嘅話，可以仔細比較下兩者嘅功能列表。
Proton X70 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 9 保養 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 同 Chery Tiggo 9 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，嗰就揀配備更豐富嗰款。最終都好建議兩款都去試駕，親身體驗先係最重要。
總嘅嚟講，Proton X70 同 Chery Tiggo 9 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕先做最後決定。買車係件大事，花啲時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拎 Proton X70 同 Chery Tiggo Cross 嚟做比較。呢兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你慳返做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300） 等。
Chery Tiggo Cross 喺馬來西亞嘅 OTR 售價係 RM 88,750 - 99,750，一共有 2 個版本，包括 2025 HEV 1.5L CSH（RM 99,750）、2025 1.5T Standard（RM 88,750） 等。
由價錢嚟睇，Chery Tiggo Cross 嘅起步價比 Proton X70 平咗 RM 18,050。講真，喺呢個價位段，幾千蚊嘅差距其實唔算大，關鍵仲係睇整體嘅性價比同長期使用成本。
Proton X70 搭載 1.5L Turbo，140 匹馬力。官方油耗 7.0 公升/100 公里。
Chery Tiggo Cross 搭載 1.5L 4 缸，105 匹馬力。官方油耗 6.0 公升/100 公里。
動力方面，Proton X70 嘅 1.5L Turbo 比 Chery Tiggo Cross 嘅 1.5L 4 缸多咗 35 匹馬力，中段加速更有信心，尤其係跑高速路超車嘅時候。不過 Chery Tiggo Cross 嘅油耗可能更節省，日常市區通勤差別唔會太大。
Proton X70 車身長 4400 mm，後備箱 400 L。
Chery Tiggo Cross 車身長 4400 mm，後備箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X70 採用 FWD 驅動方式。
Chery Tiggo Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
總括嚟講，Proton X70 同 Chery Tiggo Cross 都係馬來西亞市場幾唔錯嘅車款。揀邊一輛，關鍵仲係睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Proton X70 and Toyota Yaris Cross when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The OTR price of Toyota Yaris Cross in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
From a price perspective, the starting price of Toyota Yaris Cross is RM 6,900 cheaper than Proton X70. Honestly, in this price range, a difference of a few thousand is not actually significant; the key is to look at the overall value for money and long-term usage costs.
Proton X70 is equipped with 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Toyota Yaris Cross is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
In terms of power, Proton X70's 1.5L Turbo has 35 more horsepower than Toyota Yaris Cross's 1.5L 4-cyl, providing more confidence in mid-range acceleration, especially when overtaking on highways. However, Toyota Yaris Cross's fuel consumption might be more friendly, and the difference in daily city commuting won't be too big.
Proton X70's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Toyota Yaris Cross's safety rating is 5★ (ASEAN NCAP), active safety systems include TSS.
Both cars have the same safety rating, and safety equipment is quite comprehensive within this class. New cars nowadays generally have good safety, so no need to worry too much about this point.
Proton X70 adopts FWD drive mode.
Toyota Yaris Cross adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, so there won't be much difference in daily driving experience.
Proton X70 and Toyota Yaris Cross are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, Proton X70 and Toyota Yaris Cross are both very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. It is recommended that you do your research, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter; spending some time on research will never go wrong.
In Malaysia's SUV market, many buyers use Proton X50 and MG MG HS for comparison when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
Proton X50's OTR price in Malaysia is RM 89,800 - 113,300. There are 4 versions in total, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
MG MG HS's OTR price in Malaysia is RM 130,450 - 146,450. There are 2 versions in total, including 1.5L Standard (RM 105,000), 1.5L Executive (RM 115,000), etc.
In terms of price, Proton X50's starting price is indeed RM 40,650 cheaper than MG MG HS. If your budget is limited, Proton's entry-level version can already meet daily needs. But note that saving a few thousand might involve trade-offs in features, depending on your specific needs.
Proton X50 is equipped with a 1.5L 4-cylinder, 105 hp. Official fuel consumption is 6.0 L/100km.
MG MG HS is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption is 7.0 L/100km.
In terms of power, MG MG HS's 1.5L Turbo has 35 more horsepower than Proton X50's 1.5L 4-cylinder. However, for daily city driving, the power of both cars is sufficient, you won't feel it lacks power.
Proton X50's safety rating is 5★ (ASEAN NCAP). Active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
MG MG HS's safety rating is TBD. Active safety systems include Basic.
In terms of safety features, both cars received good ratings. However, there are some differences in features between Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and MG MG HS's Basic. If you value active safety more, you can compare their feature lists carefully.
Proton X50 body length is 4400 mm, trunk 400 L.
MG MG HS body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with little difference in interior space. Cars in this class are more than enough for daily use.
Both Proton X50 and MG MG HS are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, Proton X50 and MG MG HS are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, and spending time doing research will definitely not be wrong.
"Competition in the automotive industry is like a marathon, and it is a marathon without an end."
When the industry falls into a volume race of "trading price for volume", more and more automakers realize that simply pursuing sales volume makes it difficult to achieve sustainable development. Against this background, Changan launched a product matrix optimization and actively performed "subtraction" on its product line. In the first half of this year, the brand contracted the entry-level versions of Lumin below 50,000 yuan, bidding farewell to the low-price volume route; meanwhile, it sorted out the fuel vehicle product sequence and gradually contracted models with weaker profit performance.
Tan Benhong mentioned at the communication meeting that only the adjustment of the Lumin model formed a sales gap of about 70,000 units in the first half of the year. Looking at the overall picture, Changan Automobile's cumulative sales volume in the first half of 2026 was 1.1189 million units, a decrease of nearly 240,000 units compared to the same period last year.
In January to May 2026, the profit margin of the domestic automotive industry fell to 3.4%, and the industry entered an era of thin profits. The sales gap brought by the simplification of the product line is the reality that Changan needs to face to promote structural optimization. What is the deeper consideration behind this series of adjustments? Where will this "decluttering" at the product end take Changan?
From "Producing Many Models to Gain Advantage" to "Emphasizing Both Volume and Profit"
This "slimming movement" was not a temporary whim. In April this year, Changan officially released the "1445" global strategy. The most closely watched planning item is: In the next five years, the product spectrum will be streamlined from 63 models to 36 models, a compression rate as high as 43%. At the same time, Changan clearly stated the need to concentrate resources to build a global flagship product "one model with annual sales of 500,000 units and five models with annual sales of 300,000 units". This is a strategic transformation promoted from top to bottom, the purpose of which is to bid farewell to the car sea tactic of "producing many models to gain an advantage" in the past.
Lumin is exactly a very representative model in this product structure adjustment. This model once had a considerable volume, contributing about 200,000 sales for the full year last year. But the problem lies in the limited profit space for versions priced below 50,000 yuan.
Tan Benhong said straight out at the communication meeting: "For Lumin below 50,000 yuan, we actively adjusted. In the first half of this year, this one product was 70,000 units. We cut off some products with less profitability. Of course, you can have scale, but this kind of scale, we are constantly reviewing it now, such products we should not do."
In fact, the weakening demand for Lumin also has objective factors of the general industry environment. The track of micro pure electric vehicles is shrinking continuously. According to data from the China Association of Automobile Distributors, the wholesale sales of micro pure electric vehicles in June decreased by 50% year-on-year, falling to 8% in the pure electric market share; in the first five months of this year, the cumulative sales of A00-class micro sedans were 192,000 units, a significant drop of 64% year-on-year, and the market share shrank from 6% to 2.7%. In such a market environment, it is difficult to form long-term value by continuing to operate low-revenue models.
Changan's "subtraction" is not only reflected at the product level but also implemented in internal assessment mechanisms. Tan Benhong revealed that the company has established a "operational co-investment" mechanism internally: If a product cannot achieve profitability, even if sales targets are met, personnel participating in the project co-investment also need to bear corresponding losses. "Balancing volume and profit is a very critical point." This mechanism ensures from the system that "pursuing sales with profits" is not an empty talk.
Tan Benhong clearly stated at the communication meeting: "Changan has now discarded the 'Producing Many Models to Gain Advantage' strategy, and more pursues high-quality development." "Simply pursuing quantity, trying to roll others to death through scale, this method is used cautiously in Changan."
What does 70,000 sales volumes get you?
Actively giving up 70,000 sales volume is not an easy decision for any automaker, and Changan has indeed borne the cost brought by the adjustment.
In the first half of this year, Changan's sales volume decreased by nearly 240,000 units year-on-year, corresponding to a total revenue decrease of about 14.551 billion yuan. Based on the net profit attributable to shareholders of 740 million to 970 million yuan in the first half of the year and total sales of 1.1189 million units, a simple calculation shows that Changan's net profit attributable to shareholders per vehicle is only about 66 to 86 yuan, which is obviously lagging behind the industry mainstream level. The huge gap highlights the urgency of Changan promoting product "slimming".
However, while actively shrinking the scale of low-gross margin models, Changan is also cultivating new sales pillars. The one mainly playing the role of substitution is Changan Qiyuan Q05. The performance of this compact SUV is very bright - sales reached 19,350 units in May, further climbed to 23,523 units in June, and cumulative sales in the first half of the year exceeded 76,000 units, continuing to stand at the forefront in the compact SUV track where Changan has a significant advantage in fuel vehicle ownership.
Changan Automobile Executive Vice President Yang Dayong revealed at the communication meeting that Lumin contributed about 200,000 sales for the full year last year, but this part of sales is actively shrinking this year, "replaced by Qiyuan Q05". Under the retreat and advance, Changan has started the preliminary "gearing change" of main sales products.
It is also worth mentioning that the overseas market has become an important growth highlight. Changan's overseas sales reached 454,700 units in the first half of the year, an increase of 51.87% year-on-year. The proportion of overseas sales in total deliveries has risen to about 33.6%. Tan Benhong stated that Changan is systematically promoting overseas organization, talent, base and capacity layout. "Globalization is Changan's core growth pole in the next 3 to 5 years." According to the "1445" strategic planning, the overseas sales proportion needs to reach 35% to 40% by 2030. Doing "subtraction" domestically and "addition" overseas, this is Changan's "two-front battle" idea.
The rapid growth of the overseas market has provided Changan with valuable buffer space. When the domestic market is in the stage of product structure adjustment and scale faces pressure, the incremental increase in the overseas market makes up for part of the shortfall in the domestic market. With the Thailand production base landing and putting into production, and the European market steadily expanding, overseas business will also continue to contribute relatively higher gross margin income.
Of course, the challenges on the transformation path are still considerable. Avatr, the high-end brand, delivered only 27,619 units in the first half of the year, a year-on-year decline of more than 50%; Changan's new energy penetration rate in the first half of the year was about 38.1%, lower than the industry average level. The 1.4 million new energy target set at the beginning of the year was only completed at about 32.5% in the first half. Tan Benhong also frankly stated that Changan is currently in the "second stage of mobilization and structural adjustment critical cycle", and cannot simply use half-year sales and profit data to judge the overall development trend.
For Changan, the most realistic development path right now is to stabilize the mainstream market basic board composed of Qiyuan and Deepal, and at the same time accelerate the product iteration and brand building of Avatr. Whether high-end brands can form a stable profit support will largely determine whether Changan's transformation goal of "volume and profit both gains" can be fulfilled.
Bidding Farewell to "Scale Worship"
Changan's choice is not an individual case, the entire Chinese automotive industry is experiencing a round of profound adjustment.
In January to May 2026, the overall profit margin of the automotive manufacturing industry was only 3.4%, lower than the industry average of 6.1%; the profit margin of vehicle manufacturing was even only 1.5%. Based on this calculation, for a new car priced at 100,000 yuan, the profit in the vehicle manufacturing link is only about 1,500 yuan. JAC Motors, GAC Group, Seres, BAIC BluePark and other automakers announced losses in the first half of the year, and Changan, Great Wall and other leading enterprises' profits also showed obvious declines. The model of relying on "trading price for volume" to seize the market is increasingly difficult to continue.
Looking back at five or six years ago, the profit margin of the automotive industry was long in the range of 6% to 8%, at that time, "scale trading for profit" was a growth method that many car companies were effective. In just a few years, the industry profit margin was almost halved, "price wars" were continuous, vehicle profit dropped from several thousand yuan to hundreds of yuan, and many models fell into loss. Changan's active contraction at this node, rather than being a kind of courage, is more like a kind of sobriety.
Looking at the macro environment, the 2026 Government Work Report explicitly proposed to "deeply rectify involutionary competition", and a series of policies guiding the benign development of the industry continued to land. Changan's strategic choice of actively contracting low-gross margin models also formed a kind of tacit understanding with the policy-driven industry high-quality development orientation.
Tan Benhong compared the current industry environment to "marathon running on the plateau" - blindly accelerating and aggressive expansion will only continue to overdraw enterprise strength. "If we do not reform ourselves and cling to the past, we will definitely not be able to move forward."
In the past few years, many car companies have expanded scale as the core goal, relying on low-priced models to rush volume, trying to amortize costs through scale. But with raw material costs rising and market competition continuing to intensify, continuously releasing models without profitability will only continue to consume enterprise resources. Changan promoting product structure optimization is also a microcosm of domestic car companies shifting from pursuing scale expansion to pursuing operating quality.
Of course, whether "slimming" can successfully "strengthen" after that still needs time to test. Low-end model supply contraction, mid-to-high-end brands have not yet formed a stable performance pillar; new energy penetration rate still has room for improvement, and overseas market profit contribution also needs to be continuously cultivated. Changan's transformation path has just begun.
But one point is very clear: When the industry profit margin falls below 4%, there are not many car companies that can survive by "low price and high volume". Changan chooses to use 70,000 sales volume to exchange for a chance to start anew. Whether this "transformation account" is worth it or not is difficult to conclude in the short term.
In the Malaysian SUV market, many buyers compare Proton X50 and Mazda CX-8 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X50 in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price of Mazda CX-8 in Malaysia is RM 165,360 - 201,360, with a total of 5 versions, including 2025 2.5T 4WD High Plus Petrol (RM 201,360), 2025 2.2L 2WD High Plus Diesel (RM 193,123), 2025 2.5L 2WD High Plus Petrol (RM 186,360), etc.
From a price perspective, the starting price of the Proton X50 is indeed RM 75,560 cheaper than the Mazda CX-8. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, that few thousand ringgit difference might involve trade-offs in features, it depends on your specific needs.
The safety rating of Proton X50 is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of Mazda CX-8 is 5★ (ASEAN NCAP), active safety systems include Brand ADAS.
The safety ratings of both cars are the same, safety features in this class are considered quite comprehensive. New cars nowadays are not lacking in safety, there is no need to worry too much about this.
Proton X50 body length is 4400 mm, trunk 400 L.
Mazda CX-8 body length is 4500 mm, trunk 450 L.
Regarding space, the Mazda CX-8 body is 100 mm longer than the Proton X50, offering more passenger space advantage. However, the Proton X50 is more flexible for parking in the city, each has trade-offs.
Proton X50 uses 4WD drive configuration.
Mazda CX-8 uses FWD drive configuration.
Proton's 4WD and Mazda's FWD will have different handling feels, recommended to test drive and compare.
Overall, both Proton X50 and Mazda CX-8 are very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We recommend doing your homework, comparing quotes from several car dealers, and then test driving to make a final decision. Buying a car is a big matter, spending some time on research will definitely not be wrong.
2026 年中國車市仍喺深度調整度：整體銷量承壓，價格戰見唔停歇，利潤空間被持續壓縮。不過，喺此背景下，依然有企業交出唔錯嘅答卷。過去幾年，連接同傳感領域嘅全球領先技術企業--泰科電子 (TE Connectivity，以下簡稱"TE")，喺中國汽車連接器市場保持住高速增長。除咗技術反向賦能全球外，TE 全球喺摩洛哥、歐洲、巴西、泰國嘅工廠正在為越來越多中國主機廠嘅海外佈局提供支援。
觀察總結睇嚟，令到呢間連接器巨頭喺業界普遍承壓嗰陣仲能保持增長勢頭嘅，除咗技術上嘅不斷創新突破外，仲有深層次嘅戰略思考——用「拓界」思維重構增長邏輯。喺近日舉辦嘅慕尼黑上海電子展上，TE 仲係直接以「拓界同行，價值共創」為主題，攜生態圈夥伴聯合出展，展現佢維拓界嘅理念。一齊嚟了解下。
突破技術邊界：從小線徑到全面鋁代銅
「拓界」二字，喺 TE 嘅語境入面有多重含義。最直觀嘅一層，係自身能力尤其係技術上不斷突破邊界。泰科電子汽車事業部及工業與商業運輸事業部中國區副總裁兼總經理孫曉光直言，應對內捲唔單止靠犧牲利潤，更重要係從產業角度不斷突破技術瓶頸，將產品做到「更小、更輕、更好」，最大化實現降本增效。
泰科電子汽車事業部及工業與商業運輸事業部中國區副總裁兼總經理 孫曉光，圖片來源：TE Connectivity
2024 年，TE 曾經推出咗小線徑解決方案——0.19 m㎡多贏複合線，基於現有測試數據，該方案成功實現咗約 60% 嘅減銅，37% 嘅減重，至少 10% 嘅減本，而家已喺 14 間主機廠嘅 18 款車型當中得到應用。
2025 年，該司又提出咗低壓載流迴路「鋁代銅」。原因係智能電動汽車高速發展，單車線束需求量越來越大，導致銅嘅應用量急劇上升，成本越來越高。鋁代銅最直接嘅效益就係減少銅嘅使用，減重降本，同時降低碳排放（銅比鋁重，而且價格高，同時冶煉銅會產生大量二氧化碳）。而今年嘅慕尼黑電子展，TE 仲係直接宣佈咗「全面鋁代銅」方案嘅落地。
圖片來源：TE Connectivity
展會現場，TE 展示咗鋁代銅技術喺車輛連接領域嘅全系創新應用：全新一代低壓合金鋁線、高壓全系鋁線及鋁排連接方案、鋁材系統總成方案等，據泰科電子汽車事業部中國區高級銷售與市場總監鄭榮介紹，創新方案可幫助客戶實現電子電氣迴路減銅 18% 至 100%，預估喺規模化推廣後可實現我國每年減排二氧化碳超百萬噸。
泰科電子汽車事業部中國區高級銷售與市場總監鄭榮，圖片來源：TE Connectivity
無論係小線徑定係鋁代銅，都係業界已知已久但係難落地嘅絕佳方案。以鋁代銅為例，20 年前歐洲就有企業嘗試將鋁線引入汽車，但電化學腐蝕、鋁材蠕變等問題始終未能根治。
孫曉光喺媒體交流中表示，過去嘅問題出咗喺「冇回歸第一性原理」。傳統解決方案試圖喺唔改變鋁線嘅前提下，透過提升端子能力來彌補鋁嘅缺陷——相當於俾一個先天不足嘅方案打補丁。而 TE 嘅做法係從底層重新設計：開發高強度鋁合金材料，從根本上解決銅鋁電位差同電化學腐蝕問題。
不過，孫曉光亦坦言，鋁代銅市場推廣中最擔心嘅係「劣幣驅逐良幣」——如果行業用低端鋁線冒充高端鋁合金，一旦大規模出問題，鋁代銅呢個戰略方向可能被徹底鎖死。因此，希望行業喺降本嘅同時守住質量底線。
生態拓界：共創合作，打通產業鏈關鍵節點
TE 較早認知到，連接器行業瓶頸突破從來唔係一家企業能独立完成嘅，為此近年來一直主導「多贏」合作，生態共創。
如上述鋁代銅嘅落地，單靠材料突破遠遠唔夠。焊接工藝、產線設備、線束廠改造——任何環節嘅短板都會令整套方案功虧一簣。
7 月 2 日，TE 同博威合金、驕成超聲、Komax 簽署四方戰略協議，共同構建「全面鋁代銅」量產生態圈。博威合金負責高強度鋁合金材料嘅開發同供應，驕成超聲提供焊接工藝解決方案，Komax 則確保設備端能夠無縫切換——線束廠唔使花巨資更換整條產線，只需更換模組即可實現從壓接到焊接嘅升級。
圖片來源：TE Connectivity
而喺本次慕尼黑電子展期間，TE 展出咗同合作夥伴共同打造嘅低壓合金鋁線超聲波焊接方案，將切、剝、壓、焊速度壓縮至約 1 秒，並與現有自動化產線無縫對接，消解咗線束廠數億圓嘅產線改造成本壓力。解決咗全面鋁代銅落地上嘅另一大難點。
圖片來源：TE Connectivity
「我哋唔止係專家，更係專家之外專門考慮價值嘅組織者。」孫曉光咁樣定義 TE 喺生態圈入面嘅角色，「要令整個產業鏈由主機廠開始慳錢，每一間都唔好過度投資。」呢個定位務實且關鍵：技術突破係前提，經濟可行先至係大規模推廣嘅引擎。
TE 類似嘅共創仲喺更多維度展開。2025 年 7 月，TE 同吉利汽車研究院聯合創新實驗室掛牌，同理想汽車嘅戰略合作亦喺推進緊。供應鏈端，除咗博威合金，TE 同金發科技、巴斯夫等材料企業建立咗深度聯合研發關係。呢啲合作唔再停留喺傳統買賣層面，而係由各自為戰走向協同孵化。
圖片來源：TE Connectivity
業務拓界：由四輪到兩輪，再到具身智能
技術拓界嘅成果，最終要落喺業務增長上。而 TE 喺業務邊界嘅拓展，同樣體現住「拓界」思維。
兩輪車係近年嚟一個頗具戰略意義嘅切入點。中國兩輪車市場規模巨大——僅國內年銷量就喺數千萬台級別，但連接器領域嘅品質長期停留喺較低水平。尤其係近年嚟，消費者對兩輪車嘅安全性、智能化需求升級，頭部企業開始意識到必須用汽車嘅規範同體系來重塑質量。TE 嘅做法係基於客戶需求正向開發，用最小成本解決痛點。鄭榮透露，其「采石磯」產品已喺電動摩托車快速充電市場廣泛應用，幾間頭部企業已進入戰略合作階段。
圖片來源：TE Connectivity
機械人係另一塊正在佈局嘅新版圖。2026 慕尼黑上海電子展上，TE 首次設立咗人形機械人方案展區，覆蓋感知、控制、動力、關節四大系統嘅連接方案。孫曉光解釋指出，從技術底層睇，機械人嘅感知系統需要攝像頭同激光雷達，控制系統需要線對板、線對線連接，動力系統涉及電池包同充電插座，關節則需要耐磨損線束——呢啲同汽車電子電氣架構高度同源。
圖片來源：TE Connectivity
而家，具身智能市場仍處早期，連接器並非爆發嘅關鍵變量。但 TE 選擇提前卡位，用現有嘅資源同技術儲備同客戶共同探索新規範。「我哋朝住能提供幾多價值嘅方向走，一個係顛覆嘅價值，一個係延伸嘅價值。而家先將價值做好，機會嚟咗隨時可以放大。」孫曉光話。
由四輪乘用車到商用車，再到兩輪車同埋人形機械人，TE 正喺構建一個「AUTO+」嘅業務版圖。呢個邏輯並唔複雜：汽車領域積累嘅技術能力、製造經驗同質量體系，可以喺相鄰產業搵到新嘅應用場景。關鍵喺點樣以最低嘅成本完成能力嘅遷移——而呢個恰恰係 TE 多年嚟喺運營效率同埋規模化製造上積累嘅核心競爭力所在。
圖片來源：TE Connectivity
喺產業變局中保持清醒，喺有限空間入面尋找增量，喺單打獨鬥之外探索共創——TE 嘅「拓界」思維，或許為呢個而家經歷住深度調整嘅行業提供咗一個值得審視嘅樣本。當「內捲」成為常態，真正嘅破局之道，可能唔係喺同一個維度上拼得更狠，而係喺跳出既有邊界，重新定義價值創造嘅方式。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Proton X70 嚟比較。這兩款車喺價格同定位上都好相近，今日我哋就從多個方面做一個詳細嘅對比，幫你省咗做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400）等。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
從價錢嚟睇，Perodua Ativa 嘅入門價確實比 Proton X70 平咗 RM 44,300。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但亦要注意，平嗰幾千蚊，可能喺配備上會有取舍，具體要睇你嘅需要。
Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Proton X70 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Proton X70 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
兩款車嘅安全評級一樣，喺呢個級數裡面安全配備都算好齊全。而家嘅新車安全性都好唔錯，唔使太擔心這一點。
Perodua Ativa 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保養條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群问问真實車主嘅經驗。
總嘅嚟講，Perodua Ativa 同 Proton X70 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵仲要睇你嘅個人需要同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅轎車市場，好多買家在揀車嘅時候都會拿 BMW 3 Series 同 Mercedes-Benz E-Class 嚟做比較。
BMW 3 Series 喺馬來西亞嘅 OTR 售價係 RM 267,800 - 392,800，一共有 2 個版本，包括 320i Sport（RM 248,000）、330i M Sport（RM 298,000） 等。
Mercedes-Benz E-Class 喺馬來西亞嘅 OTR 售價係 RM 363,888 - 363,888，一共有 2 個版本，包括 E 200 Avantgarde（RM 350,000）、E 300 AMG Line（RM 400,000） 等。
由價錢嚟睇，BMW 3 Series 嘅起價確實比 Mercedes-Benz E-Class 平咗 RM 96,088。如果你預算有限，BMW 嘅入門版已經滿足日常需要。但都係要留意，平嗰幾千塊，可能喺配備方面有取舍，具體睇你嘅需要。
BMW 3 Series 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Driving Assistant Professional (ACC, AEB, LKA, BSM)。
Mercedes-Benz E-Class 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 。
兩款車嘅安全評級一樣，喺呢個級數入面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
BMW 3 Series 採用 FWD 驅動方式。
Mercedes-Benz E-Class 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
BMW 3 Series 保養 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Mercedes-Benz E-Class 保養 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
BMW 3 Series 同 Mercedes-Benz E-Class 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要。
總括嚟講，BMW 3 Series 同 Mercedes-Benz E-Class 都係馬來西亞市場幾唔錯嘅車型。揀邊輛，關鍵仲係要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，費少少時間做功課絕對無錯。
喺馬來西亞嘅汽車市場，好多買家喺揀車嗰陣都會拿 Perodua Aruz 同 Proton X70 嚟做比較。今日我哋從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900）等等。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共有 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等等。
從價錢來看，Perodua Aruz 嘅起步價確實比 Proton X70 平咗 RM 33,900。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需要。但都要留意，平嘅嗰幾千塊，可能喺配備上會有取舍，具體要看你嘅需要。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Proton X70 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Proton X70 嘅 1.5L Turbo 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開嘅話，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Aruz 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
兩款車嘅保養條件一樣，呢方面唔使煩惱。實際保養仲要睇品牌嘅服務網絡同零件價格，建議去車友群問問真實車主嘅經驗。
Perodua Aruz 同 Proton X70 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌聲譽同二手價，可以優先考慮聲譽更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Perodua Aruz 同 Proton X70 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對無錯。
喺馬來西亞嘅汽車市場，好多買家喺揀車嘅時候，都會拿福特 Everest 同速霸路 Outback 嚟做比較。今日我哋從多個方面做一個詳細嘅對比，幫你慳返做功課嘅時間。
福特 Everest 喺馬來西亞嘅 OTR 售價係 RM 266,338 - 430,838，一共有 6 個版本，包括 2026 3.0T 4WD Platinum（RM 430,838）、2026 2.0T 4WD Platinum（RM 348,838）、2026 2.0T 4WD Sport（RM 316,838）等。
速霸路 Outback 喺馬來西亞嘅 OTR 售價係 RM 260,000 - 280,000，一共有 2 個版本，包括 2025 2.4T R-Touring EyeSight（RM 310,340）、2025 2.5L Touring EyeSight（RM 280,340）等。
從價錢睇，速霸路 Outback 嘅入馬價比福特 Everest 平咗 RM 6,338。老實講，喺呢個價位段，幾千塊嘅差距其實唔算大，關鍵仲係睇整體嘅性價比同長期使用成本。
福特 Everest 配備 2.5L Diesel，馬力 187 hp。官方油耗 8.5 L/100km。
速霸路 Outback 配備 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
動力方面，速霸路 Outback 嘅 2.0L Turbo 比福特 Everest 嘅 2.5L Diesel 多咗 33 匹馬力。不過日常喺市區開嘅話，兩部車嘅動力都夠用，唔會覺得唔夠力。
福特 Everest 車身長 4400 mm，行李箱 400 L。
速霸路 Outback 車身長 4400 mm，行李箱 400 L。
兩部車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
福特 Everest 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
速霸路 Outback 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
兩部車嘅保修條件一樣，呢方面唔使糾結。實際保養成本仲要睇品牌嘅服務網絡同零件價格，建議去車友群搵下真實車主嘅經驗。
總體嚟講，福特 Everest 同速霸路 Outback 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲係要睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，先去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
車型概覽
奧迪Q8 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講每日相處是否輕鬆，幫你用買家角度篩走唔適合嘅選擇。
完稅價 HK$ 1,069,900 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
奧迪Q8 嘅購車預算可以先由 完稅價 HK$ 1,069,900 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2023 55 TFSI quattro（HK$ 1,069,900） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 奧迪Q8 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
奧迪Q8 現階段最值得留意係車型定位同版本方向，詳細取捨應該等價格同規格更清楚再作決定。
優缺點分析
奧迪Q8 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較。
要留意嘅係，最終取捨會落喺版本配置、保險同長期保養成本。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 奧迪Q8 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「奧迪 Audi Q8 喺香港賣幾多錢？」簡單講，2026 款 奧迪 Audi Q8 55 TFSI 喺香港零售價大約由港幣 $1,150,000 起。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 奧迪Q8 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 完稅價 HK$ 1,069,900 鎖定預算圈。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 奧迪Q8 唔係買車一刻就完結，之後仲有保險、輪胎、保養、泊車同日常能源成本要處理。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
2026 North American World Cup, is not just a top football event with expanded scale and reform spanning three countries, but also a top game sweeping domestic entertainment, sports, and capital circles. Compared to past events, this World Cup's multimedia copyright competition is unprecedentedly fierce. Adding the rising value of global sports IP, the multimedia copyright for World Cup-related events is said to require broadcast costs in the hundreds of millions.
High copyright fees and complex broadcast rights divisions have caused the domestic broadcast process to be bumpy and continuous.
Against this backdrop, domestic hundreds of millions of fans have long been anxious: Will high broadcast costs raise the threshold for watching? Can the top football feast finally be open to the public for free? Industry internal discussions are also rampant. Huge capital investment has also made many top media and brands hold a wait-and-see attitude towards World Cup cooperation, daring not to enter the game easily.
On May 15, China Media Group officially announced, winning exclusive multimedia copyright for 2026 and 2030 Men's and Women's World Cups. This copyright struggle lasting several months finally came to an end, and the stone hanging on the hearts of fans and the industry finally landed.
Only 13 days after the dust settled, on May 28, the industry released another heavyweight news. Geely Automobile Group strongly partnered with China Media Group. Its new energy brand Geely Galaxy officially became the industry's first "2026 North American World Cup Broadcasting Partner", and exclusively sponsored CCTV-5 phenomenon-level premier sports program "The Grand Match".
Under the industry environment supported by astronomical broadcast costs and most brands watching cautiously, Geely Galaxy counteracted and entered first. It is definitely not a single simple traffic marketing. This heavyweight cooperation hides triple deep logic: brand top-level strategic pattern, differentiated marketing thinking, and national enterprise social responsibility. It is also the best solution for Chinese new energy vehicle brands to break through growth bottlenecks and run towards higher value tracks in the current internal rolling market.
Accumulated 40 years of heritage, anchoring new heights in all-domain development
New energy industry development so far, extensive price involution has long become the norm. The model of solely relying on product configuration and price advantages to seize the market is gradually failing. When homogeneous competition spreads throughout the industry, brand comprehensive pattern, cultural core, and value height have become the core trump cards for car companies to win the second half. Geely Galaxy's heavy investment in the astronomical World Cup IP this time is just the most direct externalization of its profound brand pattern.
Compared to many car companies that temporarily cross-boundary into sports marketing, Geely is one of the few domestic car groups that have deeply cultivated the sports field for more than 20 years. Sports genes have long been carved into the blood of brand development. As early as 2000, Geely entered the Chinese football industry first, deeply cultivated grassroots football construction, and helped the enlightenment and development of the domestic football cause. After more than 20 years of accumulation, Geely has accumulated large-scale event operations, guarantees, and service experience that other brands cannot replicate.
During the Hangzhou Asian Games, Geely, in the identity of the event's first official partner, provided high-quality travel guarantees throughout the process. At the same time, it actively practiced the original intention of public welfare, joined hands with the Asian Games Committee to complete the donation of 56 public welfare football schools, sinking professional football resources to rural areas, and building a stage for dreams for teenagers in remote areas. In addition, the brand actively empowered the development of youth sports, inviting the Daliangshan Girls Youth Football Team to walk out of the mountains, appearing at the Harbin Asian Winter Games and Chengdu World Games two international gatherings successively, allowing rural girls' football teenagers to feel the charm of international sports competition up close.
Not only the Asian Games, in the past many years, Geely has deeply participated in various national and world comprehensive events throughout the process. While accumulating sufficient large-scale event service experience, it also won dual recognition from national-level platforms and the public. This is also the core confidence for Geely Galaxy to dare to undertake the astronomical World Cup IP and cooperate with the main station.
Relying on the group's strong resources, Geely Galaxy has continued the group's sports marketing strategy since its birth, becoming the new brand with the highest participation rate and widest coverage of sports events in the new energy track. The 2026 "Northeast Super League" football tournament that just started recently, Geely Galaxy served as the official strategic partner, providing exclusive vehicle guarantees throughout the process, deeply cultivating grassroots football culture, and continuously narrowing the distance between the brand and ordinary sports enthusiasts, accumulating perfect market operation experience for this World Cup cross-border cooperation.
Behind the sports pattern is the strong support of hardcore product strength and market sales. Since its establishment, Geely Galaxy has only taken a few short years to refresh industry growth records, becoming the fastest global new energy vehicle brand to break through annual sales of one million, creating the "Galaxy Speed" of the new energy industry.
The flagship model under Geely Star Wish performed even more brightly. The domestic market has long stayed at the top of sales in the same category. The overseas market blossomed in multiple points. In Mexico, Indonesia, Brazil and other countries, it won the first place in B-segment pure electric hatchback sales. The overall new energy sales are stable in the global top three, topping the list of brands of the same level in China.
Bright production and sales data have allowed Geely Galaxy to completely get rid of the brand positioning of a single travel tool. And this time, spending to partner with the main station and sharing the astronomical World Cup broadcast operation costs is also the brand's strategic upgrade after completing the original accumulation of sales volume.
As a global top-level IP, the World Cup covers billions of audiences globally. At the same time, the host country of the event, Mexico, is also a key Geely overseas layout market. This cooperation can deeply cultivate the domestic public market internally, and externally leverage the global influence of the World Cup to perfect the overseas brand layout, helping Geely Galaxy complete the leap transformation from "National Hit Brand" to "Global High-end New Energy Brand".
Commercial Value Two-Way Balance, Reshaping Industry Marketing Paradigm
In front of the astronomical IP cooperation, the marketing logic of most car companies is limited to short-term traffic exposure and model carrying traffic conversion. But Geely Galaxy jumped out of the low-level internal rolling thinking, splitting this high investment into two dimensions: brand marketing and social public welfare, achieving a win-win of commercial traffic, brand reputation, and social value. Providing a new value marketing model for the new energy industry deeply trapped in marketing dilemmas.
Nowadays new media traffic is fragmented, and simple advertising implantation can no longer move consumers. Especially for top-level IPs like the World Cup with extremely high investment costs, only by fitting user needs and linking user emotions can the IP value be maximally released. Geely Galaxy abandoned the direct hard advertisement placement mode, relying on the main station's exclusive broadcast resources and "The Grand Match" national-level program influence, deeply integrated into the full scenario of public viewing.
"The Grand Match" has cultivated the football field for many years. It is the viewing memory of generations of Chinese football fans, possessing strong national attributes and circle layer influence. Geely Galaxy exclusively sponsored the program, binding the brand image deeply with public viewing habits; at the same time, relying on multiple platform hot search topics such as "#Geely Galaxy Officially Announces Cooperation with Main Station World Cup#", linking short videos and social platforms to launch diversified interactive activities, covering the fan groups of all ages from old to young.
This move allowed Geely Galaxy to successfully complete circle layer breakthrough, realizing the brand upgrade from simple "Travel Partner" to "Life Entertainment Partner", weakening commercial attributes, and strengthening user emotional identification.
The astronomical broadcast fee of this World Cup not only dissuaded many brands but also let countless fans worry about the rise of viewing costs. The tradition of public free viewing may be broken. At this special node, Geely Galaxy actively entered the field and shared broadcast operation pressure. It has long surpassed the category of ordinary commercial cooperation and become a vivid portrayal of national brand social responsibility.
Geely Galaxy fulfilled its original intention with practical actions: Helping the main station digest high copyright costs, stabilizing the public free viewing mode, and holding onto the football sentiment of hundreds of millions of Chinese families for every four years.
This responsibility is not a marketing gimmick at a certain time, but an extension of the brand's long-term development concept. For many years, Geely has always integrated social responsibility into enterprise development strategy. While deeply cultivating sports public welfare, helping grassroots football and youth sports development; on the other hand, deeply cultivating the livelihood field, practicing the brand proposition "Come for the better life" with inclusive new energy products.
And sponsoring the World Cup broadcast is the best implementation of this proposition - Beautiful travel is not just to rush to mountains and seas, but to accompany users to share the love of the world.
Currently, the internal rolling in the new energy industry is increasingly fierce. Countless car companies are trapped in endless price wars and homogeneous traffic wars. Marketing costs remain high, but brand value has always been difficult to improve.
Geely Galaxy's heavy investment in the astronomical World Cup sounded a warning bell for the entire industry: Short-term price concessions can only obtain market share for a while. Long-term brand value sedimentation is the core asset for enterprises to cross industry cycles.
By converting high IP investment into emotional value, social value, and brand value, Geely Galaxy successfully jumped out of the circle of parameter involution and price involution, opening up a new track for sports value marketing.
This model proves that quality marketing investment does not need to rely on low-price promotions. Relying on brand pattern and social responsibility, it can also gain user recognition and industry respect, providing a new reference model for the long-term development of Chinese new energy car companies.
Conclusion
From the broadcasting rights settling to partnering with Geely Galaxy, the Chinese story of the 2026 World Cup has long surpassed football itself, becoming a vivid footnote of the rise of Chinese brands. Geely Galaxy's move this time is not an accidental marketing choice, but a concentrated bloom of brand pattern, spiritual core, and social responsibility.
From more than 20 years of cultivating grassroots sports to escorting the Asian Games, to now spending heavily to help the main station unlock the public viewing rights of the World Cup, every move of Geely Galaxy has a clear strategic logic.
For football fans, Geely Galaxy's entry has guarded the beautiful vision of the public sharing the green field feast; for the automobile industry, its innovative sports value marketing model breaks the internal rolling deadlock and guides the industry to return to the brand essence; for China's manufacturing industry, from the domestic field to the global green field, Geely Galaxy carries not only the growth ambition of a new energy brand, but also the new generation of Chinese national brands, growing towards the sun and chasing dreams globally, the era microcosm.
On the green field, teams from various countries chase dreams to the peak; in the global arena, Chinese brands are accelerating the lead. Geely Galaxy's story is the microcosm of China's new energy industry catching up and surpassing, and more the spiritual portrayal of Chinese national brands "heart country and family, eyes on the globe".
In the future, it is believed that more Chinese brands will use sports as a medium and value as the guide, conveying Chinese power and Chinese temperature on the world stage, and writing the "Peak Moment" belonging to Chinese brands.
5 月 26 日，台灣輪胎巨頭正新橡膠召開股東大會，順利完成董事會全面改選，核心高層團隊實現交棒。創始人次子羅才仁正式接替陳榮華出任董事長，原總經理李進昌升任副董事長，而總經理一職則由正新“第三代生力軍”羅元隆接掌。此舉標誌著正新橡膠正式進入新老交接與戰略升級嘅新階段。
核心管理層落定：老將坐鎮與新銳領航
此次高層變動體現了正新橡膠“穩中求進”嘅交接思路。新任董事長羅才仁（1953 年生，台灣彰化人），其早年曾長期深耕一線，歷任正新輪胎（中國）總經理與董事長，對中國大陸市場極為熟悉。據相關資料，羅才仁家族財富達 195 億元。
升任副董事長嘅李進昌為原總經理，其豐富嘅經營管理經驗將繼續為集團保駕護航；而新任總經理羅元隆嘅履新，則代表著正新第三代接班人正式走向台前，承擔起一線營運重任。
在新一屆董事會陣容中，除上述核心三人外，還包括正新總裁陳秀雄、美利達董事長曾嵩柱及陳涵琦。獨立董事則由吳中書、朱博湧、許捷忠組成，專業背景涵蓋宏觀經濟、企業戰略等領域，將為公司管治提供獨立視角。
瞄準全球高階市場，確立四大核心成長引擎
面對全球汽車產業與輪胎市場嘅激烈競爭，正新橡膠新經營團隊已明確戰略方向，制定出四大核心成長引擎以驅動未來業績：
打入歐洲高階汽車供應鏈：持續深化與全球頂尖汽車廠商嘅 OEM 合作，提升品牌喺高端整車市場嘅滲透率與話語權。
開發高附加值產品：聚焦高性能輪胎嘅研發與製造，優化產品結構，提升整體盈利能力。
重兵布陣印度與印尼市場：將南亞與東南亞作為關鍵增長極，搶佔新興市場嘅人口與汽車增量紅利。
數位化賦能競賽型輪胎：運用數位化技術研發運動及競賽型輪胎，以賽道級科技反哺民用市場，確保公司喺技術領域嘅領先地位。
內地深耕與百億版圖
作為全球輪胎橡膠行業嘅大型製造商，正新橡膠嘅中國營運總部設於江蘇崑山，旗下「正新/Maxxis」品牌已具備廣泛嘅全球影響力。2024 年，正新橡膠全年營收達 960 億新臺幣。在全新嘅管理團隊與四大引擎嘅驅動下，這家老牌輪胎巨頭能否喺高端化與全球化嘅新賽道上實現跨越，值得業界持續關注。
車型概覽
吉利帝豪L HiP 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講家庭乘坐、行李同舒適度，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
吉利帝豪L HiP 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2024 1.5T 100km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 吉利帝豪L HiP 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
15.5 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 181 Ps / 133 kW / 100 kW、290/320 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4735 mm、車闊 1815 mm、車高 1495 mm、軸距 2700 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 混合動力專用(DHT)、前置前駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
吉利帝豪L HiP 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 吉利帝豪L HiP 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「吉利 Geely 帝豪L HiP 內飾用料安全嗎？」簡單講，係，吉利 Geely 帝豪L HiP 採用環保親膚材質，保障乘客健康。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 吉利帝豪L HiP 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 吉利帝豪L HiP 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
