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In the SUV market in Malaysia, many buyers compare the Proton X70 and GWM Haval H6 when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
The GWM Haval H6 OTR price in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000), etc.
In terms of price, the starting price of the Proton X70 is indeed RM 32,950 cheaper than the GWM Haval H6. If your budget is limited, the Proton entry-level version can already meet daily needs. But note that the few thousand cheaper amount might involve trade-offs in features, depending on your specific needs.
The safety rating of the Proton X70 is 5★ (ASEAN NCAP), with active safety systems including ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
The safety rating of the GWM Haval H6 is TBD, with active safety systems including Basic.
Regarding safety features, both cars have received good ratings. However, the Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and the GWM Haval H6's Basic have some differences in functionality. If you value active safety more, you can compare the feature lists of both in detail.
The Proton X70 uses FWD drive mode.
The GWM Haval H6 uses FWD drive mode.
Both cars have the same drive mode, which is FWD, so there won't be much difference in the daily driving experience.
Both the Proton X70 and GWM Haval H6 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance ratio and features, then choose the one with richer configuration. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, both the Proton X70 and GWM Haval H6 are very good models in the Malaysian market. Which one to choose mainly depends on your personal needs and budget. We recommend doing your homework, comparing quotes from several dealerships, and then test driving to make the final decision. Buying a car is a big matter, spending time doing research will definitely not be wrong.
前幾日，有外媒放出消息，特斯拉內部正在斟酌分拆、出售甚至關閉全部於華業務，目的係為特斯拉同 SpaceX 合併掃除合規障礙。呢個根源在於 SpaceX 身負美國航天軍工承包商身份，手揸大量涉密航天項目，併購附帶極強跨國監管壓力。
特斯拉中國獨資工廠撑起品牌產能同盈利大盤，兼顧國內供貨同海外出口。一旦砍掉呢塊資產，特斯拉營收、產能、估值都會迎嚟明顯回落 sh。據了解，但各類撤資方案只係停留喺內部討論，沒有落地時間表，後續變數極大。
SpaceX 同特斯拉嘅併購風波
輿論認為，特斯拉賣掉國內資產就能打通特斯拉同 SpaceX 合併嘅合規通道。呢套判斷將全球監管諗得太過簡單，屬於過度放大股權結構對企業經營嘅影響權重。
SpaceX 承接美國涉密航天與軍工配套業務，受到美國方面嘅嚴格約束。一旦呢間企業取得特斯拉嘅控制權，特斯拉布局全球嘅各個市場，都將會迎嚟針對性嘅合規篩查。歐盟對智能汽車嘅跨境數據傳輸、數據共享劃定剛性約束；東南亞新加坡、泰國、馬來西亞陸續完善數據法規，搭建配合車企嘅數據留存、跨境審查規則。
喺企業全球化經營嘅視角嚟睇，透過處置上海工廠呢類核心資產換取合規空間，實際收益並唔匹配經營成本。依靠長三角完備嘅零組件供應鏈，上海工廠可以保持特斯拉整車製造成本，承擔住大量國內交付同海外外銷訂單，係品牌全球產能同盈利嘅重要支撐。犧牲核心優質產能，只解決單一區域嘅合規問題，好難配合特斯拉全球化經營嘅整體訴求。
以放棄核心產能、抬升製造成本、削弱全球交付效率為代價，只換取局部合規緩衝，商業性價比極低。主流跨國車企應對多區域監管，均以柔性數字化整改為主，透過隔離內外辦公鏈路、收緊數據權限、搭建本地數據閉環完成合規迭代。
跨國車企嘅跨境合規工作，需要配合不同區域嘅政策規則，應對分散且獨立嘅各類監管風險。單一市場嘅資產調整，只可以覆蓋局部合規缺口，無法完成全局合規配合。市場依托資產剝離推演嘅合併路徑，存在明顯嘅片面性，亦唔符合跨國車企常態化嘅合規經營邏輯同商業取舍邏輯。
車企合規邏輯被簡單化
本輪特斯拉撤離相關消息不斷擴散，業界內行人拿股權背景評判合規走向，業界對於國內汽車監管細則嘅理解出現偏差，忽略監管落地嘅真實邏輯。
國內汽車合規搭建分層管控框架，日常營運以跨境數據管控作為核心核查項，同外商投資安全審查分層並行，兩套監管途徑各司其職。企業日常開展生產銷售時，監管人員重點核查數據儲存方式、傳輸通道、流轉範圍，唔會單憑投資者嘅背景，限制合規外資車企正常開展業務。
國內針對智能汽車車載數據劃定清晰執行標準，車輛行駛軌跡、車載拍攝影像、各類駕駛行為數據只要喺國內收集，都需要儲存喺本地服務器。所有向外輸送數據嘅操作，都要行完報備、審批整套流程。特斯拉有唔少溫和方式配合規則，加固本地網絡端口，劃分海内外系統訪問權限，搭建獨立封閉嘅數據管理框架，就能滿足全部管控要求。業界反覆討論嘅變賣股權、分割喺華產能等方案，同監管落地執行嘅路徑對唔上，算唔上配合方案。
特斯拉陸續落實賬號權限劃分、本地數據閉環、辦公網絡分區等改造工作。全球多個國家都喺收緊汽車數據法規，呢類改造配合大範圍政策變動，服務企業長線風險把控，唔會跟住特斯拉同 SpaceX 嘅併購傳聞變動節奏。
外媒關於特斯拉關閉工廠、撤出國內市場嘅說法，只係基於風險做出嘅極端猜想，落地嘅現實條件並唔充足。特斯拉後續針對中國市場做出嘅各類改動，大多會落喺數據防護、賬號權限管理嘅細節打磨。國內完整嘅汽車上下游供應鏈、體量可觀嘅消費市場具備充足吸引力，扎根本地持續營運，會係企業更穩陣嘅選擇。單純依靠重資產撤離應對合規，既浪費已積累嘅產業資源，亦唔符合車企常規嘅風控改造思路。
百姓評車
業界對特斯拉併購合規嘅討論，始終陷入股權同資產切割嘅淺層誤區。市場高估咗重資產剝離嘅合規價值，亦低估咗全球監管嘅獨立性同國內合規體系嘅包容性。
國內監管早已經摒棄粗放嘅股權式管控，以數據本地化、跨境權限管控為核心嘅精細化規則，為外資車企留出充足嘅柔性整改空間，資產出售、產能撤離只係脫離行業現實嘅極端猜想。
講到底，車企全球化經營，拼嘅從來唔係激進嘅資產取舍，而係長期、穩定、精細化嘅合規體系搭建，這亦係業界睇本輪傳聞最務實嘅底層邏輯。
On July 17, 2026, Chinese autonomous driving enterprise MOGOX (MOGOX) and ComfortDelGro Bus Private Limited (ComfortDelGro Bus), Singapore's largest private electric bus operator, signed a strategic cooperation agreement. Both parties will carry out cooperation across multiple dimensions such as autonomous driving vehicle operation implementation, commercial expansion, and industry regulatory synergy.
This is the second major layout MOGOX has advanced in the Singapore market. In October 2025, MOGOX, in a consortium formed with BYD and MKX Technologies, exclusively won the bid for the Land Transport Authority (LTA) of Singapore's first official L4-level autonomous driving bus pilot project. This project marks the first time a Chinese autonomous driving solution has won a bid in the overseas high-level public transport sector, and it is also the first time an autonomous driving bus has been integrated into an overseas public transport operation system.
According to the plan, in the second half of 2026, MOGOX's MOGOBUS will be put into operation on Route 191 and Route 400 in One-North and Marina Bay in Singapore. The two lines connect core hubs such as Marina Bay Cruise Centre, Marina Bay Gardens, and the City Centre MRT Station. LTA's requirements for the project are nearly harsh — the bus punctuality rate must match that of the subway; 2 minutes early arrival or 5 minutes late arrival are both considered a breach of contract.
Securing the LTA official order means obtaining the "access qualification" for Singapore's public transport; and signing with ComfortDelGro is regarded as obtaining the commercial "operation map".
ComfortDelGro Bus's parent company, the ComfortDelGro Group, is a globally leading multi-mode transportation operator with business spanning 13 countries and a total of over 55,000 vehicles in operation. In Singapore, ComfortDelGro Bus operates more than 250 buses, including 54 electric models, making it Singapore's largest private electric bus operator. It provides core shuttle services for the National University of Singapore, Nanyang Technological University, Sentosa, and multiple large medical institutions.
According to the cooperation plan, MOGOX will provide autonomous driving technical solutions and pre-installed mass-produced bus vehicles, while ComfortDelGro Bus will provide bus operation experience, standardized fleet management capabilities, and passenger service systems. Both parties will connect the full link of technical R&D, operation services, market expansion, and policy docking to jointly build a global operation system for autonomous driving buses. In terms of commercialization, both parties will jointly develop scenarios such as government-enterprise travel, public commuting, and park shuttle services. In terms of regulation, both parties will jointly dock with competent departments such as the LTA, promote the declaration and approval of autonomous driving pilot qualifications and implementation, and participate in Singapore's autonomous driving industry policy seminars and standard system construction.
On the technical end, MOGOX adopts the technical route of "pre-installed mass production + fusion of vision and solid-state LiDAR", cooperating with commercial vehicle enterprises such as BYD and King Long to develop pre-installed mass-produced L4-level autonomous driving bus MOGOBUS. The vehicle adopts an integrated design of the autonomous driving suite and the body, with deep integration of the autonomous driving domain, smart cockpit domain, and chassis domain. Currently, MOGOBUS has been implemented and operated in more than 20 cities in China, covering scenarios such as scenic spot shuttle, park commuting, and cross-border medical services.
Singapore is regarded by the industry as the "top exam room" for global autonomous driving — strict regulations, internationalized standards, and a public transport system known for safety and efficiency. Running through a business model here is regarded as a "passport" to enter the global market.
MOGOX President Fu Qiang stated at the signing ceremony that Singapore occupies an important position in MOGOX's global commercialization strategy. From the LTA official project to the ComfortDelGro strategic cooperation, MOGOX's layout in Singapore has formed a dual-wheel drive of "government recognition + operation implementation".
Before this, MOGOX had already reached a strategic cooperation with LG Electronics of South Korea to jointly expand the South Korean autonomous driving market. From Singapore to South Korea, from Southeast Asia to Northeast Asia, a global network of autonomous driving buses is taking shape.
The path of Chinese autonomous driving enterprises' overseas expansion is changing — from single product export, gradually shifting towards synchronous output of technical solutions and operation standards. MOGOX's practice in Singapore may become a typical case of this transformation. (Source:Unmanned Vehicle World)
July 16, 2026, Geely Automobile officially launched the world's first Thunder 16-in-1 intelligent eDrive, relying on its Star Drive Technology full-stack self-developed technology foundation, achieving generational innovation in three dimensions: energy consumption, performance, and reliability. This new eDrive system was first equipped with Geely Galaxy TT, winning two Guinness World Records, proving the hardcore strength of domestic eDrive in balancing energy saving and performance with actual test data, officially kicking off the "Star Drive Era" of the global eDrive industry.
Extreme Integration Reshapes Efficiency Ceiling, 8.20 kWh/100km Refreshes Ring-Lake Energy Consumption Record
Currently, the new energy industry普遍 suffers from insufficient integration and high energy loss pain points. The Thunder 16-in-1 intelligent eDrive achieves new levels of industry integration through deep fusion of 12 hardware modules plus 4 sets of intelligent control algorithms. The entire assembly adopts a lightweight magnesium alloy integrated structure, with a total weight of only 75 kg, reducing weight by over 15% compared to mainstream products on the market; redundant components such as casings, wiring harnesses, and connectors were simplified by over 180, reducing the vehicle body vertical height to 325 mm, while simultaneously releasing 28 L of practical storage space in the trunk, maximizing both lightweighting and space utilization.
The entire system is built on an 800V high-voltage platform, comprehensively optimizing energy consumption from three dimensions: conduction, electromagnetic, and mechanical losses. The high-voltage architecture significantly reduces line current, paired with a shortened 30% high-voltage wiring harness, directly cutting conduction losses by 80%; silicon carbide power devices, 0.2mm ultra-thin low-loss silicon steel sheets, Umini-Pin short扁线 windings, and high-precision honed inverted-V gear combinations work together to reduce switching, core, copper losses, and mechanical friction losses respectively; supplemented by Geely Star Rui AI Cloud Power Large Model, equipped with multiple sets of intelligent energy algorithms, dynamically matching optimal working intervals for different road conditions such as harsh winters, high-speed, and urban congestion.
Under the superposition of multiple technologies, the Thunder 16-in-1 eDrive CLTC comprehensive efficiency reaches 93.8%, the highest level for current mass-produced 800V eDrives. For every 1% increase in efficiency, vehicle electricity consumption can decrease by 1.5%. In actual testing on all roads around Qinghai Lake, the Galaxy TT equipped with this eDrive delivered an ultra-low electricity consumption of 8.20 kWh/100km, successfully certified the "Mass-Produced Pure Electric Sedan Lowest Energy Consumption Around Qinghai Lake" Guinness Record, breaking the global energy efficiency upper limit of pure electric models.
All-Domain Performance No Degradation, 46 km Continuous Drift Establishes Performance Benchmark
Breaking the inherent bias that "energy saving must sacrifice power", the Thunder 16-in-1 four-wheel-drive version dual-motor combined power output reaches 425 kW, 0-100 km/h acceleration in only 3.8 seconds, balancing daily commuting economy with the explosive power of intense driving.
Performance core advantages come from a fully self-developed one-chip integrated control architecture, compressing the traditional multi-chip 40 ms signal transmission link to 2 ms ultra-fast response, throttle instructions immediately follow the press; equipped with AI adaptive torque correction algorithm, converging power output deviation from 3% to 1%, coupled with motion posture prediction model, dynamically allocating front and rear axle torque in milliseconds, body slip control is precise and delicate.
Aiming at the extreme working condition high temperature degradation problem, the industry first 54-channel directional centrifugal oil cooling system, wrapping the motor windings 360 degrees, doubling the cooling contact area, reducing motor peak working temperature directly by 15℃, insulation life simultaneously increases by 10%, long-time high-speed rotation, full-torque output will not trigger power limit protection.
Relying on this stable and controllable power system, Galaxy TT completed super 46 km continuous two-car drift on wet roads at Dongying Intelligent Networked Testing Ground, surpassing the Porsche record held in 2020, winning the Guinness Certification for the Longest Continuous Drift for Electric Vehicles. Pure electric drift has strict requirements for instantaneous torque explosion, posture control, and continuous heat dissipation. The performance of no power degradation and no body loss of control throughout the process fully confirms the stability of this eDrive under extreme working conditions.
Full-Link Strict Trials, 5 Million km Durability Builds Safe and Reliable Bottom Line
High integration architecture reduces failure-prone points such as lines and joints from the source, paired with micron-level precision manufacturing technology, the Thunder 16-in-1 eDrive inherently possesses higher reliability. Production end full-line automation rate can reach up to 95%, MES, QMS digital systems connect the full process, every part, every assembly can be traced, eliminating quality control differences.
In the vehicle usage phase, the eDrive carries AI smart health management system, equivalent to a dedicated power online doctor, real-time monitoring of core parameters such as bearings, power modules, lubricating oil, motor temperature, relying on digital twin models to predict potential failures, realizing active warning, maintenance in advance, saying goodbye to the traditional passive mode of vehicle failure repair.
To adapt to global diverse usage environments, Star Drive Technology built a verification system covering 15 major fields, over 9,000 test items. Products underwent extreme tests including -60℃ to 140℃ ultra-large temperature difference cycle, high temperature and high humidity 300,000 km equivalent aging, 60 times gravity acceleration vibration, 1,512 hours salt fog corrosion, 24 hours 900mm deep water immersion, etc., whole vehicle road durability cumulative completed 5 million km actual test, successfully obtained CATARC "High Quality eDrive" official certification.
The launch of the Thunder 16-in-1 eDrive relies on the full industry chain support of Star Drive Technology, Geely's "hidden champion" in the eDrive field. Star Drive integrates multiple eDrive R&D and manufacturing sub-brands, building a global network covering five domestic intelligent manufacturing bases, Swedish Gothenburg overseas R&D center, Malaysian overseas factory, holding over a thousand patents, among which invention patents account for over 60%, owning the world's first 30,000rpm high-power motor test bench, laboratory passed CNAS authoritative certification, can independently complete all eDrive full items test.
On the production capacity level, Star Drive Technology eDrive total annual production capacity 3 million units, first half of 2026 motor electronic control installation volume ranks in the top three of the industry, products not only match Geely Galaxy, Zeekr, Lynk & Co, Volvo and other self-owned brands, also bulk supply Jaguar Land Rover, Renault, Lotus and other overseas car companies, signed long-term supply orders with leading car companies in many European countries, continuously outputting Chinese power technology to the global market.
Looking at Geely's complete new energy layout, in the hybrid field Haosi Power, in the battery field JiYao Power, in the eDrive field Star Drive Technology, the three hidden champions form a complete three-electric closed loop: Haosi Power owns world-top hybrid thermal efficiency technology, matching 25 whole-vehicle enterprises globally; JiYao Power layouts ten battery factories, planning total capacity 150 GWh, Divine Shield Gold Brick Battery achieves 12C ultra-high rate fast charging; Star Drive Technology launched from 400V to 900V full voltage platform eDrive products, Thunder 16-in-1 is the work of current technology collection of excellence.
From low energy consumption hybrid system, safe fast charging battery, to the ultra-high integration intelligent eDrive released this time, Geely completed three-electric core technology full-stack autonomous controllable, completely got rid of overseas parts technology dependence. The eDrive industry standards and underlying technology logic previously dominated by European and American enterprises are being rewritten by Chinese brands.
Conclusion: Leading China's New Energy to Go Global with Technology Autonomy
The launch of Thunder 16-in-1 intelligent eDrive is not just the iteration of a single power product, but the concentrated release of Geely's full industry chain self-research system strength. Relying on Star Drive Technology's global R&D, intelligent manufacturing, verification system, Geely achieved breakthroughs from materials, processes, hardware to intelligent algorithms in an all-round way, proving with two world-class records that domestic eDrive has already stood in the world technology first echelon.
In the future, Geely will continue to deepen the R&D of three-electric core technologies, relying on the industry advantages of the three hidden champion enterprises, continuously outputting high-performance, high-reliability, high-energy-saving new energy power solutions to the global market, promoting the domestic automotive industry from scale expansion to high-quality technology leadership, continuously consolidating the core discourse power of Chinese automotive brands in the global electrification reform wave.
7 月 14 日，長城汽車一張半年度業績預告引發市場廣泛關注。公告顯示，公司預計 2026 年上半年歸母淨利潤為 23.5 億元至 26 億元，同比下滑 58.97% 至 62.92%。同期扣非歸母淨利潤預計為 15 億元至 17.5 億元，同比下降 51.14% 至 58.12%。
單睇利潤數字，確實觸目驚心——從去年同期 63.37 億元驟降至不足 26 億元。然而，若將目光從利潤表上移開，審視整份成績單嘅全貌，會發現另一個截然不同嘅故事：上半年累計銷量 58.39 萬輛，同比增長 2.48%；營業收入同比增長；海外銷售 29.14 萬輛，同比飆升 47.44%；20 萬元以上高價值車型銷售 27.02 萬輛，同比提升 5.57 萬輛，銷量佔比達 44%，同比增長 7 個百分點。
銷量與營收雙增，利潤卻近乎腰斬。呢一看似矛盾嘅現象背後，藏住長城汽車正經歷嘅一場深刻結構性變革。
一、利潤驟降嘅「真實原因」：一次性而非趨勢性
長城汽車董事長魏建軍喺業績預告發布當日即透過微博向公眾誠實回應。利潤下降嘅原因清晰而透明：一係海外稅收政策補貼收益收回延期——去年同期公司收到 22.74 億元嘅稅收補貼，而今年呢筆收益尚未到賬；二係匯率波動影響——本期匯兌損益喺對沖鎖匯保值產品後，綜合匯兌損失約 2.66 億元，匯兌收益同比減少約 17.59 億元（去年同期為收益 14.93 億元）。
兩項合計近 40 億元嘅非經常性損益變動，恰好解釋咗歸母淨利潤同比減少嘅 37.37 億至 39.87 億元。換言之，長城汽車上半年核心經營能力並冇出現趨勢性惡化。扣非淨利潤 15 億元至 17.5 億元嘅數據本身，反而更能反映公司主營業務嘅實際盈利能力。
呢並冇長城汽車第一次遭遇利潤短期波動。2025 年上半年，公司同樣出現咗「增收唔增利」嘅局面——營收 923.35 億元微增 0.99%，歸母淨利潤 63.37 億元同比下降 10.21%。當時，利潤下滑畀歸因於渠道模式轉型同新車型投入增加。而到咗 2025 年第二季度，歸母淨利潤即環比大增 161.91% 至 45.86 億元。
歷史經驗表明，長城汽車嘅利潤波動往往具有明顯嘅階段性特徵。
二、海外增長 47%：從「走出去」到「走上去」
真正值得關注嘅，係長城汽車上半年海外銷售 29.14 萬輛、同比增長 47.44% 呢一數據。放眼整個中國汽車產業，2026 年上半年乘用車出口 443.2 萬輛，同比增長 71.7%；汽車總出口達 509.6 萬輛，同比增長 65.3%。中國汽車出海正處於歷史性窗口期，長城汽車喺呢個浪潮中佔咗重要位置。
更加重要係增長嘅質量。2026 年年初，長城汽車定咗 60 萬輛年銷量出海嘅目標，而公司 CTO 吳會肖喺北京車展期間表示，海外訂單增長超出預期，「目標可能要提高，比去年 30% 嘅增速仲要高」。長城汽車嘅出海邏輯並冇簡單「以價換量」——其海外銷售以燃油車為主（2026 年 1-4 月佔比 94%），喺巴西、泰國等地設有 3 個全工藝整車生產基地，海外銷售渠道超 1500 間，全球累計用戶超 1600 萬。
呢種「生態出海」嘅打法，同簡單將國內產品搬運去海外市場完全唔同。長城汽車 CTO 吳會肖曾直言，全球化唔可以簡單理解為將中國市場驗證過嘅產品搬去海外。呢種對長期主義嘅堅持，意味住海外業務嘅利潤釋放唔會一蹴而就，但地基打得越深，未來嘅成長空間就越廣闊。
三、高價值車型佔比 44%：品牌向上嘅信號
另一個容易畀人忽視嘅關鍵指標係：上半年 20 萬元以上車型銷售 27.02 萬輛，銷量佔比達 44%，同比提升 7 個百分點。喺而家國內乘用車市場整體承壓嘅背景下——上半年乘用車國內銷量 828.8 萬輛，同比下降 24.3%-——呢個成績尤其難得。
高價值車型佔比嘅提升，意味著長城汽車正努力擺脫過去靠性價比贏嘅路徑依賴，向品牌溢價要利潤。坦克品牌、魏牌等中高端產品線嘅持續發力，正重塑公司嘅產品結構同盈利模型。有券商研報指出，2026 年係長城汽車嘅「中高端產品大年」，全新坦克 700、坦克 300 等車型嘅上市將進一步推動全球品牌影響力向上提升。
喺渠道經營層面，長城汽車同樣表現出克制同理性。魏建軍喺回應中特別提到：「喺渠道經營層面，我哋賣得多、派得少。國內庫存銷售比優於行業平均水平，確保同經銷商健康經營。」喺價格戰此起彼伏嘅 2026 年车市，能夠保持渠道健康而非盲目壓庫，本身就係一種戰略定力。
四、回購同信心：長期主義嘅註腳
喺發布業績預告嘅同時，長城汽車宣布將根據 H 股回購計劃進行股份回購。呢一舉動傳遞出明確信號：管理層認為而家股價未能反映公司嘅真實價值。
里昂證券喺業績預告後調低咗長城汽車嘅目標價，但仍維持「跑贏大市」評級，理由係「預期長城喺行業波動中仍會保持韌性」。呢種「韌性」嘅底層邏輯，恰恰係長城汽車過去數年持續強調嘅三個關鍵詞：底線思維、長期主義、追求有質量嘅市佔率-。
魏建軍對長期主義有務實解讀：「長期主義唔係睇一招一式嘅短期成效，而係透過打造高質量、高科技嘅產品，為用戶提供耐用省心嘅用車體驗。」淨利潤嘅短期波動，喺長期主義嘅坐標系中，不過係一個數據點咋。
五、結語：數字之外
回到文章開頭嘅問題：一家銷量同營收雙增長嘅公司，點解利潤驟降六成？
答案已經清晰：近 40 億元嘅利潤缺口，幾乎全部來自稅收補貼延期同匯率波動呢兩項非經常性因素。剔除呢啲因素，長城汽車嘅核心經營基本面並冇惡化，反而喺海外擴張、品牌向上、渠道健康等多個維度取得咗實質性進展。
當然，呢唔代表住長城汽車可以高枕無憂。國內市場嘅激烈競爭、新能源車轉型嘅持續壓力、海外市场嘅地緣政治風險，都係喺面前嘅現實挑戰。但起碼，呢份半年報所揭示嘅，並冇一家企業走向衰落嘅信號，而係一家傳統車企喺行業巨变中主動進行結構性調整嘅陣痛。
正如魏建軍所講：「表面嘅數字雖然重要，但我哋更在意企業嘅健康發展。」喺充滿短期博弈同價格廝殺嘅汽車行業，能夠堅持「唔以短期利潤犧牲長期健康」嘅企業哲學，本身就係一種稀缺嘅競爭力。
數字會波動，但方向比速度仲重要。長城汽車正用行動證明：佢選擇咗一條更艱難、但更可持續嘅道路。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Mitsubishi Xforce 做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Mitsubishi Xforce 喺馬來西亞嘅 OTR 售價係 RM 109,930 - 119,930，一共有 2 個版本，包括 2026 1.5L Ultimate（RM 119,930）、2026 1.5L Urban（RM 109,930） 等。
由價錢睇落去，Perodua Ativa 嘅起步價確實比 Mitsubishi Xforce 平咗 RM 47,430。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。不過都要注意，平嗰幾千蚊，可能在配備上會有取舍，具體要睇你嘅需求。
Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Mitsubishi Xforce 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Mitsubishi Xforce 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Mitsubishi Xforce 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 MI-PILOT。
兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算給好齊全晒。而家嘅新車安全性都唔差，唔使太擔心呢一點。
Perodua Ativa 保用 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Mitsubishi Xforce 保用 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Perodua Ativa 同 Mitsubishi Xforce 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑好嗰款；如果你更介意性價比同配備，就揀配置更豐富嗰款。最後始終建議兩款都去試駕，親身體驗先至最重要。
總括嚟講，Perodua Ativa 同 Mitsubishi Xforce 都係馬來西亞市場幾不錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Ativa 同 Honda HR-V 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就從多個方面做一個詳細嘅比較，幫你省咗做功課嘅時間。
Perodua Ativa 喺馬來西亞嘅 OTR 售價係 RM 62,500 - 73,400，一共有 3 個版本，包括 1.0L Turbo X（RM 62,500）、1.0L Turbo H（RM 67,300）、1.0L Turbo AV（RM 73,400） 等。
Honda HR-V 喺馬來西亞嘅 OTR 售價係 RM 115,900 - 143,900，一共有 4 個版本，包括 2026 e:HEV 1.5L RS（RM 143,900）、2026 1.5T V（RM 137,900）、2026 1.5T E（RM 130,900） 等。
從價錢嚟睇，Perodua Ativa 嘅起步價確實比 Honda HR-V 平咗 RM 53,400。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上要有取舍，具體要看你嘅需求。
Perodua Ativa 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
Honda HR-V 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
動力方面，Honda HR-V 嘅 1.5L Turbo 比 Perodua Ativa 嘅 1.5L 4-cyl 多咗 35 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Ativa 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ASA 3.0 + ACC + LDA + LKA + BSM + RCTA。
Honda HR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
兩款車嘅安全評級一樣，喺呢個級別入面，安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
Perodua Ativa 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Honda HR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
總體嚟講，Perodua Ativa 同 Honda HR-V 都係馬來西亞市場幾唔錯嘅車款。揀邊一部，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行之報價，再去做試駕做最後決定。買車係件好大嘅事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Perodua Aruz 同 豐田 Yaris Cross 嚟做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你慳返做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
豐田 Yaris Cross 喺馬來西亞嘅 OTR 售價係 RM 99,900 - 109,900，一共有 2 個版本，包括 2026 1.5L Standard（RM 99,900）、2026 HEV 1.5L Standard（RM 109,900） 等。
從價錢嚟睇，Perodua Aruz 嘅起步價確實比 豐田 Yaris Cross 平咗 RM 27,000。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但都要注意，平嗰幾千塊，可能喺配備上有取舍，具體要看你嘅需求。
Perodua Aruz 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 。
豐田 Yaris Cross 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 TSS。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算俾得好齊全。而家嘅新車安全性都不差，唔使太擔心這一點。
Perodua Aruz 採用 FWD 驅動方式。
豐田 Yaris Cross 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
Perodua Aruz 同 豐田 Yaris Cross 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配置更豐富嗰款。最後都係建議兩款都去試駕，親身體驗先係最重要嘅。
總括嚟講，Perodua Aruz 同 豐田 Yaris Cross 都係馬來西亞市場好好嘅車型。揀邊一輛，關鍵都係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花啲時間做功課絕不錯過。
你睇過印度嘅馬路嗎？
我喺網上見過。
畫面通常係咁，一輛轎車俾牛尾擋住，旁邊仲有亂竄嘅摩托，甚至周圍仲有賣奶茶嘅小夥，嗰叫一個“乾淨又衛生”。
然而，喺呢啲睇完好多人覺得生理不適嘅地方，豐田、鈴木、本田等日本車廠，卻決定將籌碼押落印度。
據印度“品牌質量基金會”網站顯示，三家車廠將喺印度投資近110 億美元建廠、提產能、搞出口。
對此有网友表示，三家日本車廠係咪錢多到無處花？
事實上，佢哋唔係錢多到花唔完，亦唔係被印度嘅咖哩蒙蔽咗心竅，呢啲日本車廠高層遠比我哋清醒。
而家嘅日系車，營業額、市場份額都喺下滑，原材料成本仲係升得飛起，打開世界地圖，搵一個能夠容納產能、拓充份額、競爭溫和嘅市場，唔係咁容易嘅事。
所以，唔係日本車廠選擇咗印度，而係因為冇得揀。
日本車廠之痛
曾經嘅日系車，嗰時妥妥係人哋個仔。
你問下十幾年前開過日系車嘅老司機，一提起日系車，幾乎就冇唔豎大拇指嘅，價錢平、省油、耐用又抵撞……
甚至好多日系車，仲要加價購買，但邊個諗到，呢個鐵打嘅江山，短短幾年時間就俾佢哋打得找唔著北。
隨著新能源汽車浪潮嚟到，電動化、智能化變成好多自主車廠“彎道超車”嘅目標，依托於中國強大嘅新能源汽車產業鏈優勢同車廠自身對研發、技術嘅堅持，中國自主品牌迅速實現咗“彎道超車”。
曾經被人吐槽嘅國產車，而家喺馬路越來越多人，甚至份額超越咗合資。
根據乘聯會嘅數據，喺2026 年4 月，自主品牌嘅份額已經高達62.5%，遠超日系嘅13.1%。
要知道，中國汽車市場係全球最大嘅汽車市場，喺中國市場失速，就相當於丟咗一塊巨大嘅蛋糕。
同時，中國市場近年嚟嘅主旋律依舊係價格戰，捲配置、捲價格、捲服務已經成為一種常態，亦對日系車嘅利潤產生咗巨大嘅影響。
除咗中國，日系車喺美國過得亦唔太好。
2025 年 1 月 20 日，特朗普宣誓就職第 47 任美國總統，自此開啟咗一連串搞搞震，其中就包括以國家安全為理由徵收額外嘅汽車關稅，導致進口日本汽車嘅關稅稅率一度高達 27.5%，雖然後嚟有所降低，但亦遠高於最初嘅稅率。
呢個操作，直接導致七大日本車廠喺2025 財政年度嘅關稅損失超2 萬億日元。
再睇日本本土，其實亦唔容易。
中東地緣衝突導致霍爾木茲海峽航運受阻，運輸成本、原材料成本暴漲，日本車廠都有苦難言。
高管們看著報表，背後發涼，只能尋找全新嘅增長曲線。
所以，日本車廠唔係愛上印度，係冇地方去。
揀選印度嘅深思熟慮
咁，印度點解咁有魔力，先至令日本車廠重資投入呢？
第一個優勢就係大。喺2025 年，印度汽車市場取得咗551.7 萬輛嘅新車銷量，同比增長 6%，刷新咗歷史紀錄，位居全球第三大汽車市場，已经连续四年超越日本，僅次於中國同美國。
呢個含金量唔使多講啦，而印度取得呢一成績，主要係因為印度一直喺推動減稅政策，促進消費，這導致國內消費意願出現咗明顯增強。
第二個優點係近，就係離日系車賣得動嘅地方近，如非洲等其他地區。
所以，印度對於日本車廠，更似一個建喺十字路口中央嘅便利店，你唔使將車分別運去八個國家，只需要喺印度呢站造好，然後一船一船甩去，就能削減唔少成本。
《日本經濟新聞》亦認為，印度有望轉變為佢哋全球嘅汽車供應中心。
第三個優點係穩。要知道，日系車嘅優勢就係燃油車，畢竟引擎、變速箱、底盤三大件，佢哋已經玩咗好多年，技術積累喺全球都係數一數二。
但係中國汽車市場已經全力推動電動化、智能化發展，導致日系車嘅優勢越來越弱，根本無法發揮出嚟，但印度唔一樣，佢擁有充電樁少、電動化進程緩慢嘅特點，印度老百姓買車，都仲係盯住平、省油、易修，而呢三點正係日系車嘅老本行。
尤其係鈴木，一直係印度汽車市場嘅常青樹，幾乎年年穩坐暢銷車型寶座，口碑好，勝過任何廣告。
所以，日本車廠大力佈局印度市場，顯然是經過深思熟慮嘅。
但，印度市場真係咁好混咩？
難啃嘅印度市場
當然，印度亦唔係完美得似個香口格，佢嘅缺點同佢嘅優點一樣明顯，而且每一個都夠日本車廠喝一壺。
先講電動化，冇錯，眼睇下印度充電樁少、電動車賣唔動，確實係日系燃油車嘅避風港。但你得諗諗，呢個“避風港”能避幾耐？
印度此前可係喊出咗 2030 年電動車佔新車 30% 嘅口號，雖然聽落似吹水，但抵唔住人哋真補錢、真建充電站。
試諗下，萬一有日印度突然開竅，開始大力推動電動化、搞基建，充電樁似雨後春筍咁冒出來，嗰日系車唔就傻眼？
呢唔係泰國市場嘅翻版咩？
當年日系車喺泰國都係躺贏，整個東南亞市場，都被稱為日系車嘅後花園，結果泰國率先推動電動化，中國電動車一嚟，直接就成咗香口格，再睇日系車，喺泰國嘅市場份額嘩嘩嚟咗落。
如果印度係電動化一加速，歷史大概率會重演，而而家呢次，日系車連逃嘅地方都快冇咗，點樣預防，將成為日本車廠嘅首要問題。
再講政策，印度嘅政策就似一鍋咖哩，你永遠唔知下一口食到係雞肉定係馬鈴薯。
呢個魔幻嘅國家，今日係低關稅鼓勵建廠，明日就可能罰你一筆巨款，更令人頭痛嘅係強制合資，外國車廠想喺印度賣車，要搵本地夥伴搭檔，等你工廠建好咗、供應鏈搭完咗，印度直接背刺你，到嗰陣無論係加錢定撤資，換嚟嘅都係心痛。
所以你看，印度呢個市場，就好似一個睇落好甜嘅芒果，咬落去第一口仲行，再啃幾口就摸著硬核。
日系車而家嘅算盤係，趁住核都未硌牙，趕緊多啃幾口，但核遲早會硌到，只係唔知係邊一日。
尾聲
日系車呢趟印度之旅，唔係去旅遊，係去搵食。
中國同東南亞嘅飯桌更擁擠，生產、運輸嘅成本又提高咗，放眼全球，就印度呢口鍋仲冒住熱氣，哪怕入面煮嘅係咖哩味嘅石頭，都要硬著頭皮啃落去。
日本車廠想擴大市場，印度想嘅係拉動經濟、解決就業，雙方都有各自嘅心思。
至於結局係日系車喺印度重新封神，定係好似當年嘅部分友商一樣灰溜溜走人，那就唔知啦。
但無論點樣，呢場戲先至開始，我哋慢慢睇就得啦。
反正印度嘅故事，從來唔會悶。
2026 年美加墨世界盃，仲有唔夠半個月。
照例，大家討論嘅核心係姆巴佩有冇能衛冕、梅西仲踢唔踢、邊個先係新一代球王。但如果你稍稍把視線從球場挪開，就會發現呢屆世界盃嘅跑龍套陣容，可能係歷屆最誇張嘅。
圖片來源：世界盃組織委員會
660 輛官方指定車隊、覆蓋多個賽場嘅 Robotaxi 網絡、42 輛來自中國山東嘅電動巴士，人形機械人 Atlas、四足機器狗 Spot.....
呢啲「配角」，清一色係汽車公司。
現代起亞嘅 27 年長跑，錢花咗，但唔值要傾車廠同世界盃嘅關係，現代起亞係繞唔開嘅。
1999 年，現代第一次牽手 FIFA。2002 年韓日世界盃，豪擲約 15 億歐元拿下官方贊助，結果當年美國市場銷量暴漲 40%，品牌認知度從 32% 躍升到 67%。這筆賬算得太漂亮了，以至于現代此後二十多年冇想過退出，合作一路續約到 2030 年。
本屆世界盃，起亞提供 660 輛官方指定車輛，負責運動員同官員轉運。韓國汽車行業估算，僅場內廣告牌曝光一項，現代汽車集團累計商業價值就超過 10 萬億韓元。
圖片來源：現代起亞
但世界盃贊助，真嘅能轉化為銷量嗎？
現代自己嘅經歷，畀出嘅答案並唔確定。2002 年嗰波紅利係真嘅，但此後嘅故事就冇咁好睇。北京現代 2016 年銷量達到 114 萬輛嘅巔峰，此後一路暴跌。到 2021 年僅剩 38.2 萬輛，跌幅超過 66%，而家更唔使說，現代起亞 1-4 月銷量僅 3 萬多台，比新勢力一個月都唔如。
世界盃豪擲千金，救唔到現代起亞嘅中國頹勢。有意思嘅係，現代似平都意識到呢個問題。
2026 年世界盃，現代做咗一個關鍵調整：把贊助範圍從傳統燃油車擴展到自動駕駛、機械人同埋未來出行技術。現代聯手旗下波士頓動力，喺指定場館部署人形機械人 Atlas 同四足機器人 Spot，負責賽事運營同安保。
圖片來源：現代起亞
一個略顯尷尬嘅問題係，賽場入面嗰啲睇起嚟好酷嘅 Atlas 同 Spot，到底係賽事運營基礎設施，定係一場造價極其昂貴嘅品牌秀？
電車通（ID：dianchetong233）嘅判斷係兩者兼有，但偏向前者。
現代需要用世界盃呢個全球最大嘅流量池，向投資者同消費者傳遞一個信號：我哋已經轉型「未來出行科技公司」。波士頓動力嘅機器人，係傳遞呢個信號最好嘅道具。至於佢哋真嘅能夠賺錢，係下一步嘅事。
不過呢屆世界盃對現代嚟講，確實係個好時機。北美市場佔佢全球銷量 20% 以上，美加墨三國聯合舉辦，等於喺自家後院開咗一次面向 35 億觀眾嘅發布會。
27 年嘅長跑，喺呢一刻搵到一個新嘅敘事方向。
圖片來源：波士頓動力
中國車廠唔搞贊助，呢屆世界盃玩嘅係「借道」中國男足跟 2026 年世界盃嘅關係，用一個字總結——無。去年世預賽十八強賽客場輸咗印尼，提前一輪出局。中國球迷又一次唔使跟住時差啦。
但中國車廠跟呢屆世界盃嘅關係好密切。而且走嘅路線，跟現代起亞完全唔同。
最典型嘅係長安。
圖片來源：長安汽車
5 月 22 日，長安喺里斯本同葡萄牙足協簽約，成為葡萄牙國家隊全球官方合作夥伴。合作覆蓋 2026、2030 兩屆世界盃及女足世界盃周期，投入超過 5 億元。
揀葡萄牙嘅邏輯好精明。這唔係泛化嘅世界盃贊助，長安冇去爭 FIFA 官方贊助商嗰個位置，而係精準綁定咗一支球隊。
呢支球隊有 C 羅。全球超過 10 億球迷，6.6 億 Instagram 粉絲，而且粉絲分佈同長安嘅出海核心市場高度重合：歐洲、東南亞、中南美、中東非洲。集中資源做大嘢。
圖片來源：長安汽車
用 C 羅最後一次世界盃嘅稀缺性做槓桿，撬動海外市場嘅品牌認知突破。配合嘅動作包括聯名影片《Sounds like Changan》、深藍 S05 喺意大利嘅歐洲首台交付、歐洲千里長測、同埋全球經銷商嘅聯動活動。每一步都啱，但每一步都有唔確定性。
歐洲消費者對中國汽車品牌嘅刻板印象，唔係一日形成嘅，唔會因為一場體育營銷就消散。日韓車廠當年打開歐洲市場，靠係幾十年如一日嘅品質積累同埋本地化深耕。長安想攞 5 億元同一支球隊嘅合作縮短呢個過程，效果要時間驗證。
另一個案例係中通客車。
42 輛 N12 雙源無軌電動巴士，從山東聊城發運到墨西哥城，世界盃期間承擔公共交通。跟長安嘅品牌營銷路線完全唔同，中通走嘅係產品即營銷。車喺墨西哥城跑住，本身就係一塊流動廣告牌。
圖片來源：中通客車
2025 年中國對墨西哥汽車出口 62.52 萬輛，墨西哥首次超越俄羅斯成為中國汽車出口第一大目的國。2026 年一季度中國汽車出口 222.6 萬輛，同比增長 56.7%，新能源汽車出口 95.4 萬輛，同比增長超 120%。
中通嘅電動巴士出現喺墨西哥城，亦係中國汽車產業喺拉美市場系統性滲透嘅縮影。
比亞迪呢？雖然冇直接贊助本屆世界盃，但體育營銷版圖已經係最完整嘅中國車廠——2024 歐洲盃、2024 美洲盃、2025 歐洲 U21，再加上中國足協五年 7500 萬元嘅贊助合同，幾乎覆蓋咗所有主流足球 IP。如今，比亞迪 4 月單月出口超 13 萬輛，海外累計突破 45 萬輛。
圖片來源：比亞迪
依家嘅比亞迪，已經唔使再花一筆巨款去世界盃度搶一個 logo 位啦。
三種路線，一個共識——中國車廠出海已經過咗要不要參與全球營銷嘅階段，進入點樣參與更聰明嘅階段。現代起亞用 27 年摸索出嚟嘅體育營銷經驗，中國車廠正用更短嘅周期、更多元嘅策略快速跟進。
Robotaxi 同機械人：一場最昂貴嘅實戰考試呢屆世界盃出現咗大量自動駕駛同機械人元素。
首先講一個時間線。
今年 1 月，Waymo 嘅自動駕駛計程車喺聖莫尼卡一所小學附近撞傷咗一名兒童。同月，另一輛 Waymo 喺德州從一輛亮住警示燈嘅停駛校車旁駛過，被美國國家運輸安全委員會（NTSB）調查。
5 月 12 日，Waymo 宣布召回 3791 輛 Robotaxi——自動駕駛軟件喺積水路面存在感知缺陷，可能導致車輛駛入被積水淹沒嘅道路。
但都係喺呢個月，Waymo 把休斯敦嘅服務區擴展到咗近 50 平方英里，直接覆蓋 NRG 體育場——2026 年世界盃賽事場館之一。
圖片來源： Waymo
一邊喺召回，一邊喺擴張。睇落矛盾，但係呢個矛盾恰恰說明咗一個真實狀態——Robotaxi 嘅商業化正經歷邊跑邊修嘅階段。 唔夠完美，但參與方已經等唔切佢完美啦。
唔止係 Waymo。亞特蘭大、達拉斯、洛杉磯、邁阿密，多個世界盃舉辦城市已經開啟咗 Robotaxi 商業運營或試點。特斯拉 4 月喺達拉斯同休斯頓一次性投入 573 輛車啟動完全無人監督服務，直接跳過咗安全員階段——但至今冇披露呢 573 輛車嘅安全數據。
點解呢啲企業搶喺世界盃前密集擴張？
原因好簡單：世界盃係一個全球性嘅高曝光壓力測試。幾百萬球迷湧入城市，交通需求暴增，正好好驗證自動駕駛系統喺極端負載下嘅表現。成功咗係最好嘅廣告，出咗問題至少係喺真實場景中暴露出嚟——比閉門測試有價值多咗。
圖片來源：現代起亞
而且有一個共同特徵——呢啲 Robotaxi 網絡唔會隨著世界盃結束而撤除。
Waymo 喺休斯敦嘅服務區唔係臨時劃定嘅，係永久性城市交通基礎設施。特斯拉喺達拉斯嘅 573 輛車賽後都唔會停運。世界盃只係一個節點，唔係終點。
再回到波士頓動力嘅機械人，點解現代要把佢哋放進賽場？
因為機械人係而家汽車產業敘事入面最稀缺嘅視覺資產。自動駕駛好難用肉眼感知——你坐落一輛 Waymo 入面，體驗跟坐 Uber 差唔多。但係一個兩米高嘅人形機械人喺賽場通道入面巡邏，畫面衝擊力係完全唔同嘅。
現代需要嘅係呢種一眼就被記住嘅意象。
圖片來源：波士頓動力
現代自己畀出嚟嘅數字係：計劃到 2028 年喺工廠內部署 2.5 萬台 Atlas。如果呢個計劃能落地，世界盃上嘅幾台就係小規模驗證。如果落地唔到，咁佢哋就係純粹嘅營銷道具。
而家睇落，兩種可能性都存在。
終場哨響之後把呢屆世界盃嘅汽車版圖拼完，幾條線好清晰。
現代起亞用 27 年積累嘅 FIFA 關係，把贊助範圍從貼 logo 升級為秀技術。但世界盃贊助到底能夠帶嚟幾多實際收益，連現代自己都未必講得清——佢喺中國市場嘅潰敗就係前車之鑑。
反觀，中國車廠選擇咗一條更聰明嘅曲線路徑——長安綁定葡萄牙隊做品牌、中通喺墨西哥城做產品、比亞迪用多 IP 覆蓋做體系。三條路唔同，但都喺回答：點樣令海外消費者相信中國車。
而 Robotaxi 同機械人係呢屆最新鮮嘅元素，都係風險最高嘅。Waymo 邊召回邊擴張，波士頓動力嘅機械人成本居高不下——佢哋離真正可靠嘅基礎設施仲有距離，但車廠已經等唔切啦。
唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。
（長安啟源全新 Q05）
值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。
（零跑 A10）
如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。
（長安啟源全新 Q05）
但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。
（零跑 A10）
如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。
（長安啟源全新 Q05）
（零跑 A10）
講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。
（長安啟源全新 Q05）
（零跑 A10）
除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。
（長安啟源全新 Q05）
（零跑 A10）
反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。
（長安啟源全新 Q05）
（零跑 A10）
除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。
因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。
（長安啟源全新 Q05）
（零跑 A10）
動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。
（長安啟源全新 Q05）
（零跑 A10）
總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。
5 月 26 日，台灣輪胎巨頭正新橡膠召開股東大會，順利完成董事會全面改選，核心高層團隊實現交棒。創始人次子羅才仁正式接替陳榮華出任董事長，原總經理李進昌升任副董事長，而總經理一職則由正新“第三代生力軍”羅元隆接掌。此舉標誌著正新橡膠正式進入新老交接與戰略升級嘅新階段。
核心管理層落定：老將坐鎮與新銳領航
此次高層變動體現了正新橡膠“穩中求進”嘅交接思路。新任董事長羅才仁（1953 年生，台灣彰化人），其早年曾長期深耕一線，歷任正新輪胎（中國）總經理與董事長，對中國大陸市場極為熟悉。據相關資料，羅才仁家族財富達 195 億元。
升任副董事長嘅李進昌為原總經理，其豐富嘅經營管理經驗將繼續為集團保駕護航；而新任總經理羅元隆嘅履新，則代表著正新第三代接班人正式走向台前，承擔起一線營運重任。
在新一屆董事會陣容中，除上述核心三人外，還包括正新總裁陳秀雄、美利達董事長曾嵩柱及陳涵琦。獨立董事則由吳中書、朱博湧、許捷忠組成，專業背景涵蓋宏觀經濟、企業戰略等領域，將為公司管治提供獨立視角。
瞄準全球高階市場，確立四大核心成長引擎
面對全球汽車產業與輪胎市場嘅激烈競爭，正新橡膠新經營團隊已明確戰略方向，制定出四大核心成長引擎以驅動未來業績：
打入歐洲高階汽車供應鏈：持續深化與全球頂尖汽車廠商嘅 OEM 合作，提升品牌喺高端整車市場嘅滲透率與話語權。
開發高附加值產品：聚焦高性能輪胎嘅研發與製造，優化產品結構，提升整體盈利能力。
重兵布陣印度與印尼市場：將南亞與東南亞作為關鍵增長極，搶佔新興市場嘅人口與汽車增量紅利。
數位化賦能競賽型輪胎：運用數位化技術研發運動及競賽型輪胎，以賽道級科技反哺民用市場，確保公司喺技術領域嘅領先地位。
內地深耕與百億版圖
作為全球輪胎橡膠行業嘅大型製造商，正新橡膠嘅中國營運總部設於江蘇崑山，旗下「正新/Maxxis」品牌已具備廣泛嘅全球影響力。2024 年，正新橡膠全年營收達 960 億新臺幣。在全新嘅管理團隊與四大引擎嘅驅動下，這家老牌輪胎巨頭能否喺高端化與全球化嘅新賽道上實現跨越，值得業界持續關注。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
5 月 28 日，上汽集團迎來歷史性時刻——全球第一億輛整車正式交付，成為中國首家累計產銷量突破 1 億輛的汽車集團。
而喺呢 1 億輛背後，上汽通用五菱貢獻咗超過 3200 萬輛。呢個數字，其實都好能說明五菱呢幾年喺中國汽車市場中的地位。值得一提係，同一天，上汽通用五菱嘅全球車 EKSION 喺印尼雅加達正式交付用戶。
提到五菱，就會諗到那句經典嘅標語「人民需要什麼，五菱就造什麼」。事實上，呢句說話都唔係白叫嘅。回望五菱嘅發展史，佢總能踩中中國汽車市場嘅每一個關鍵節點。
早些年，五菱宏光憑藉「能拉貨、能坐人、仲平啲耐用」，成為無數個體經營者創業路上嘅第一部車；後來消費升級，寶駿 730 又切入家用 MPV 市場，用更低門檻滿足家庭用戶對大空間、多功能嘅需求。
到咗新能源時代，宏光 MINIEV 幾乎係用一種「重新定義代步車」嘅方式，打開咗中國微型電動車市場。可以話，上汽通用五菱總能精準捕捉用戶嘅真實需求，理解用戶到底需要什麼。
而家，上汽通用五菱亦嘗試向更高端、更智能嘅方向行。譬如同華為乾崑合作推出嘅華境 S。五菱希望透過雙方嘅合作，打破高端智駕嘅技術溢價壁壘，讓更多用戶亦能體驗到高階智駕。
除咗國內市場，呢幾年上汽通用五菱亦積極佈局海外市場。數據顯示，目前，佢海外累計銷量已經突破 150 萬輛，覆蓋全球 110 多個國家同地區。
上汽通用五菱能有而家嘅成績，靠係實打實嘅硬核能力。譬如，喺製造端，上汽通用五菱打造咗全球首创嘅「智能島」製造體系，透過「車揾工位、料揾車」嘅柔性生產模式，進一步提升生產效率同成本控制能力，這亦令佢能更快適應唔同市場需求變化。
對於中國汽車產業嚟講，1 億輛唔僅係規模上嘅突破，更加意味住中國車企已經開始真正參與全球市場競爭。而上汽通用五菱，亦正從「國民品牌」向「全球品牌」邁進。
唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。
（長安啟源全新 Q05）
值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。
（零跑 A10）
如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。
（長安啟源全新 Q05）
但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。
（零跑 A10）
如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。
（長安啟源全新 Q05）
（零跑 A10）
講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。
（長安啟源全新 Q05）
（零跑 A10）
除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。
（長安啟源全新 Q05）
（零跑 A10）
反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。
（長安啟源全新 Q05）
（零跑 A10）
除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。
因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。
（長安啟源全新 Q05）
（零跑 A10）
動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。
（長安啟源全新 Q05）
（零跑 A10）
總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。
