August 26, 2026, Chery Fengyun brand, with the theme "Steady Happiness", officially released the new native global pure electric SUV — Fengyun T7. The new car offers three configurations: 600km Enjoy Edition, 600km Comfort Edition, 600km Smart Edition, with an official guide price of 97,900‑118,900 Yuan, and a limited-time early bird exchange price of 94,900‑115,900 Yuan. A delivery ceremony was held simultaneously at the press conference, achieving delivery upon launch, bringing a new value choice to the 100,000 Yuan-level home pure electric market.

As a native global model tested under strict global verification, Fengyun T7 is built upon Chery's 1+7+N global R&D system, investing 81 durability test vehicles, completing 1.45 million kilometers of whole vehicle durability verification, totaling 6 million kilometers of global road tests. Homologous models have launched in overseas markets such as South Africa and Thailand first, empowering domestic product definition with reverse global standards. It was developed against the 2026 version E-NCAP five-star safety standard, implementing strict global quality standards into home travel scenarios. At the press conference, musician Hank Wu appeared as the "Happiness Experience Officer", jointly launching the "Happiness Co-creation Plan" with Chery Executive Vice President Li Xueyong, exploring the core of "Steady Happiness" in family travel.

All Series Range Equality, Bid Farewell to Range Anxiety

Fengyun T7 achieves rare range equality in its class. All three versions are uniformly equipped with 65.05kWh Rhino Lithium Iron Phosphate batteries, with a CLTC range of up to 600km. Official tested range exceeds 667km, possessing an "Honest Rating" actual range performance, users do not need to add money for long-range upgrades to buy high-spec versions. In terms of recharging efficiency, vehicle 30%-80% fast charge only takes 20 minutes, a cup of coffee time can replenish about 300km range; equipped with dual-source wide-temperature range heat pump air conditioning, can work stably in -30°C to 55°C extreme environments, effectively improving winter range attenuation problems. Power is equipped with 12-in-1 Kunpeng Electric Drive System, motor maximum power 178kW, balancing power output and energy consumption performance, adapting to commuter, long-distance self-driving and other diverse travel needs.

Simplicity Global Aesthetics, Spacious Home Space

The exterior uses the Wind Rider front face design language, integrating international simple style with Eastern elegant temperament. Dual LED wind-blade headlights paired with AGS Intelligent Intake Grille, balancing shape aesthetics and aerodynamic efficiency, the whole vehicle wind resistance coefficient is as low as 0.286Cd. Body dimensions 4570×1852×1694mm, wheelbase 2700mm, providing 6 body color schemes, some paint colors adopt luxury-grade three-layer spray craftsmanship.

Interior creates Cloud Wing Wrap-around Cockpit, equipped with 8.8-inch full LCD instrument panel and 15.6-inch 2.5K floating central control screen, equipped with Lingxi Smart Cockpit 2.0 system, integrating Doubao Large Model, built-in Nap, Camping, Pet, Wake-up and other six exclusive scene modes, supports multi-platform mobile phone interconnection. Benefiting from the pure electric platform layout, interior space utilization is excellent, trunk expansion volume can reach 1550L, paired with 38 flexible storage spaces, can meet home travel, outdoor camping and other usage needs.

All-Dimensional Safety Redundancy, Guarding Peace of Mind Travel

Safety is Fengyun T7's core advantage. The body uses a 9 Horizontal 5 Vertical Cage Structure, made of 80% high-strength steel proportion, paired with double-frame subframe and Battery Pack Bumper Beam, constructing a solid body protection. The new car uniformly standardizes 9 airbags, including 48L dual-chamber far-end airbag, 1778mm extra-long one-piece side curtain airbag, passive safety configuration in one step. Battery equipped with 6D Lock-armor Protection Structure, from structure protection, temperature control management, failure warning multi-dimension guaranteeing battery safety.

In the intelligent driving aspect, high-spec models equipped with Falcon 500 Intelligent Driving System, equipped with Cockpit-Integrated 8775 Chip, equipped with 3 mmWave radars, 7 HD cameras, 12 ultrasonic radars, totaling 22 perception sensors, can achieve highway section assisted driving, effectively reducing long-distance driving fatigue.

Limited-Time Launch Rights, Delivery upon Launch

Fengyun T7 launch simultaneously opens limited-time user rights (event ends by September 30), including personal car color limited-time free, 2 years 60,000 0 interest finance plan, 3,000 Yuan exchange subsidy, whole vehicle and Three-Electric Lifetime Warranty and other multiple benefits. Previously in the pre-sale stage, Fengyun T7 opened reservation for 9 days orders broke through 16,787 units, market heat was high. This press conference scene simultaneous delivery new cars, breaking new car launch and user pick-up time barriers, allowing consumers to experience the travel happiness brought by global quality home pure electric SUV as soon as possible.

Industry analysis believes, in the 100,000 Yuan-level pure electric SUV generally exists entry-level range shrinkage, safety configuration reduced status quo, Fengyun T7 with all-series 600km range, unified battery specifications, full-configuration safety standard product strategy, redefines home pure electric value baseline, is expected to become a powerful competitor in the 100,000 Yuan-level pure electric market.

August 26, Chery Fengyun T7, positioned as a global quality pure electric SUV, was officially launched, the new car launches with three configurations, official guide price 97,900-118,900 Yuan, early exchange price 94,900-115,900 Yuan, achieving delivery upon launch via Car Home Account. The press conference themed "Steady Happiness", musician William Wu attended as Happiness Experience Officer, discussing family travel with Chery executives, simultaneously launched the "Happiness Co-creation Plan".

As a native global car, Fengyun T7 adheres to the "Slow Work Builds Good Cars" concept, three years of R&D, benchmarking 2026 version E-NCAP five-star safety standards, completed road tests in 21 countries globally, over 6 million kilometers road tests, experienced high heat, extreme cold, complex road conditions multiple severe validations, homologous models have launched in South Africa, Thailand and other overseas markets.

On product front, Fengyun T7 highlights Super Efficiency, Global Aesthetics, Safer, Smart Intelligence four core values, proposed "Six Major Redundancy" design concept. Standard across all trims 65.05kWh Rhino Battery, CLTC range 600km, achieving range equity, no range reduction for entry-level version; equipped with dual-source wide temperature range heat pump AC, accommodating different regions and seasons energy consumption performance. Body high strength steel proportion 80%, equipped with 9 airbags, Rhino Battery has 31-layer protection structure, providing solid safety guarantee to family users; simultaneously equipped with 8775 Cockpit-Driving Integrated Chip, supports highway pilot, 300+ scenario automatic parking.

Regarding purchase benefits, until September 30, users who place an order can enjoy 8-value gift package, including limited-time free personalized car colors, interest-free finance, exchange subsidy, dual guarantee for power battery and smart driving, lifetime whole vehicle warranty, etc. Fengyun T7 with global quality and solid pricing, set a new value benchmark for 100,000-class family pure electric SUV market, guarding steady happiness of ordinary family travel.

August 26, Chery Fengyun "Steady Happiness" New Product Launch Event Grandly Opened, Native Global Quality Pure Electric SUV Fengyun T7 Officially Launched in Domestic Market. New car launches with a total of 3 trims: 600km Joy Edition, 600km Comfort Edition, 600km Smart Edition, Launch Guide Price 97,900‑118,900 Yuan, Early Trade-in Price 94,900‑115,900 Yuan, Achieving Delivery Upon Launch, Bringing a New Home Choice Built on Global Standards to the 100,000-Level Pure Electric SUV Market.

At the event venue, famous musician Ken Wu appeared as a surprise "Happiness Ambassador", engaging in in-depth dialogue with Chery Automobile Executive Vice President Li Xueyong around "Steady Happiness". Combining contemporary family travel scenarios, the two interpreted the travel happiness brought by Fengyun T7 product strength, jointly agreeing on the long-termist car making philosophy of "Good Cars Take Time", and jointly launched Fengyun T7 "Happiness Co-Creation Plan", calling on users to discover happiness moments in life, making ordinary travel full of warmth.

Fengyun T7 is a forward-engineered Native Global Vehicle, not simply modified domestic models going overseas. Chery has ranked first in exports of Chinese brand passenger cars for 23 consecutive years, with global users breaking 20 million, products sold in 130+ overseas markets. Fengyun T7 was developed according to 2026 version E-NCAP 5-star safety standards, relying on Global 1+7+N R&D system, 3-year R&D cycle, 81 durability test vehicles, 1.45 million km durability verification, completed real vehicle testing in 21 countries, covering -40°C to 55°C extreme temperature range, adapting to 95% of global road types, homologous model Lepas L6 has been launched in South Africa, Thailand, subsequently will land in Indonesia, EU, Australia & New Zealand etc. overseas markets. Relying on four core values of Super Performance, Global Appeal, Enhanced Safety, Intelligent Tech, combined with collision safety, battery safety, range equity, global energy saving, handling performance, vehicle verification "Six Major Redundancies" hardcore strength, create a safe and reliable pure electric travel experience for users.

In terms of product strength, Fengyun T7 continues to persist in range equity, standard equipping 65.05kWh Rhino battery on all series, CLTC range 600km, tested range up to 681.6km, achieving actual range exceeding rated range; 30%-80% fast charging only needs 20 minutes, a cup of coffee time can replenish considerable range. All series equipped with AGS Intelligent Grille, Dual-source Wide Temperature Range Heat Pump AC + High Voltage PTC, 178kW High-power Motor. Strong body high-strength steel proportion 80%, equipped with same-level unique 9 Airbags, battery has 6D Armor 31-layer protection structure, side anti-compression is 2 times the national standard. Intelligence aspect, equipped with same-level premiere 4nm 8775 Cockpit-Driving Integrated Chip, Lingxi Smart Cockpit 2.0 connects Doubao Large Model, has 300+ All-scenario Automatic Parking, Highway Pilot Assist and other functions, balancing comfort, safety and intelligence of family travel.

To repay consumers, from now until September 30, ordering Fengyun T7 can enjoy 8 Major Purchase Benefits, Sincerity Full:

1. Car Color Benefit: Value 6,000 Yuan Blazing Orange, Mountain Smoke Purple personal car colors time-limited free;
2. Financial Benefit: Select 2 years 60,000 Yuan 0% interest or 5 years 100,000 Yuan 3 years interest-free financial plan;
3. Trade-in Benefit: Regardless of brand, can enjoy 3,000 Yuan/unit trade-in subsidy;
4. Guarantee Benefit: Double bottom guarantee protection, power battery thermal runaway damage due to own reasons, compensate same model or new car not lower than original car configuration; within 1 year of car purchase, parking, intelligent pilot scenario accident caused by intelligent driving assist system reasons, highest compensation 5 million Yuan;
5. Lifetime Benefit: Enjoy Whole Vehicle (including 3-Electric) Lifetime Warranty (wear-and-tear parts, special parts except); Only 666 Yuan to buy value 3,999 Yuan Lifetime Basic Maintenance Package, 1 time Basic Maintenance per year;
6. Traffic Benefit: First owner enjoys basic traffic lifetime free, entertainment traffic 3 years 5G free.

Additionally, Pre-sale period 1,000 Yuan deposit offsets 2,000 Yuan purchase price expansion benefit, extension deadline until August 31 24:00, giving users sufficient ordering window.

Current 100,000-level pure electric SUV market, many models exist entry-level range shrinkage, safety config reduction, high-end intelligence needs extra payment etc. pain points. Fengyun T7 with global R&D, global standards, global verification hardcore strength, put high-end configuration down to 100,000-level zone, achieve "Global Car, 100,000-Level Price, 200,000-Level Value". From city commuting, family camping to long-distance self-driving, Fengyun T7 puts "Steady Happiness" into every vehicle usage scenario, delivery upon launch, let global quality walk into thousands of ordinary families, guarding every segment of happy travel journey.

On August 26, Chery all-electric SUV Fengyun T7 launched, the new car offers 3 models, with an early trade-in price ranging from 94,900 to 115,900 yuan, and 9 tiers of purchase benefits launched simultaneously. As an all-electric SUV developed for the global market, Fengyun T7 relies on Chery's "1+7+N" global R&D system, incorporating regulatory standards and usage requirements from over 210 countries and regions into product definition, completing the full-process integrated layout from R&D, verification to quality building.

Fengyun T7 vehicle cumulative test mileage exceeds 6 million kilometers, durability special verification reaches 1.45 million kilometers, footprints cover over 100 extreme road condition environments globally, from Brazil's high-deceleration bumps, Mexico's cobblestone roads, to Germany highway's high-curvature turns and South Africa's unpaved muddy roads, achieving high-intensity coverage of over 95% of global road types. Its sibling model Lepas L6 has already launched in South Africa, Thailand and debuted at Milan Design Week.

Fengyun T7 body dimensions are 4570/1852/1694mm, wheelbase 2700mm, exterior adopts Eastern Wind-Riding Aesthetic design language, achieving balance between SUV mass and fluid posture through elements such as Wind-Riding front face, Wind-Blade headlights, Wind-Shaped satin body, and Horizon Dawn tailgate, with a drag coefficient of 0.286Cd. Interior space utilization rate reaches 84%, rear legroom 911mm, combined with pure flat floor design, rear seating experience is relatively spacious; trunk conventional volume 450L, expandable to 1550L with second-row seats folded down. Body offers 6 colors: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Bamboo Grey, and Ink Stone Black.

New car cockpit adopts Cloud Wing Wrap design, equipped with a 15.6-inch 2.5K HD anti-glare screen, powered by a class-leading 4nm process 8775 cockpit-integrated chip with NPU computing power reaching 72 TOPS and system response latency as low as 80ms. The infotainment system supports CarPlay, HiCar, and CarLink wireless connectivity. Lingxi Smart Cockpit 2.0 integrates the Doubao Large Model and multiple human-like voice companion modes, offering six one-click scene modes such as Rest, Awake, Sentry, and Baby. Nine-layer cloud-feel comfortable seats and 32 storage spaces meet diverse needs including daily commuting, suburban camping, and long-distance road trips.

The Falcon 500 driver assistance system equipped on Fengyun T7 integrates 22 high-precision sensors, including 3 mmWave radars, 7 cameras, and 12 ultrasonic radars, supporting over 300 full-scenario automatic parking types, 100-meter track reverse driving, and highway pilot assist functions.

The new car comes standard across all trims with a 65.05kWh Rhinoceros battery, CLTC range 600km, media actual test range reaches 681.6km, achieving "reverse mislabeling"; the battery supports fast charging from 30% to 80% SOC in 20 minutes. The new car also comes standard with a dual-source wide-temperature range heat pump air conditioning system, high-voltage PTC system, and AGS intelligent air intake grille, with range increasing by 30% in -10℃ environments. Its chassis is tuned by an international expert team, equipped with 70mm large bushings and One-Box wire-controlled braking system. The 50.8:49.2 golden axle load ratio balances driving stability and handling quality.

Fengyun T7 adopts a rock-solid body with 80% high-strength steel and 18.84% hot-formed steel. The unique Shotgun structure in its class effectively disperses collision energy, equipped with the most 9 airbags in its class. The battery features super strong 6D protection and a 31-layer "chainmail" structure. IP68 waterproofing reaches 96 times the national standard, side anti-compression is 2 times the national standard, passing 1008 hours of salt spray corrosion and 1.5 times the national standard duration fire tests.

The new car enters the market with a trade-in price starting from 94,900 yuan, offering 600km range, 8775 cockpit-driving integrated chip, and E-NCAP level safety standards simultaneously among class peers. Chery converts durability data accumulated through the global verification system into product selling points, creating a differentiated technical narrative in the 100,000 yuan class market. For family users with a budget around 100,000 yuan, primarily for city commuting, this car indeed provides a well-balanced option.

Nowadays, racing for speed has become the norm in the new energy vehicle sector, with new models launched quickly and specs stacked crazily, yet many owners complain about buying "rushed cars". Chery Fengyun T7 launched the slogan "Slow work builds good cars", also undertook a reverse overseas trial, and the most striking part is the price, priority exchange price starting at 94,900! Some say, with this product strength and cost-performance ratio, it has already set the tone for the 100k-level pure electric segment.

Unlike most models sold domestically first with simple modifications for overseas, Fengyun T7's platform-mate models were first deployed to overseas markets like Thailand and South Africa, undergoing strict tests of high temperatures, heavy rains, and complex road conditions, before returning to the domestic market. Built to E-NCAP five-star standards, the 80% high-strength steel body paired with 9 airbags brings global standards to family cars.

The point that most appeals to ordinary families is that it achieves range parity across all trims. All three configurations come with CLTC 600km range, avoiding the range shrinkage seen in entry-level versions. The 65.05kWh Rhinoceros battery supports a 30%-80% fast charge in 20 minutes. Official tested range exceeds 667km, significantly relieving home users' range anxiety. The chassis uses a front MacPherson and rear multi-link independent suspension, tuned by an overseas chassis team, ensuring comfort for daily commuting and weekend outings.

In the same-class market, it directly faces popular contenders like BYD Yuan Plus and Leapmotor B10. Compared to competitors, Fengyun T7's advantage lies in consistent range across the lineup and global strict verification endorsement. However, advanced intelligent driving is only provided on the top trim, while mid-to-low trims have restrained intelligence features, which is a point of controversy for many netizens. Other brands provide basic intelligent driving even at the entry level, while Fengyun T7 prioritizes costs on range, body safety, and battery durability, addressing core family user needs.

Many will ask, is "Slow work builds good cars" a solid product foundation or a packaged selling point? In my opinion, speed itself cannot directly define a car's quality. For 100k-level family cars, ordinary users care more about battery degradation and overall vehicle reliability after 3-5 years. Fengyun T7 treats the overseas market as a testing ground, using massive road tests to polish the product. This approach is commendable, but whether it is truly good ultimately requires long-term verification by a large number of domestic owners.

In the current price war that has become extremely intense, having seen too many new cars with stacked specs, a product like Fengyun T7 that prioritizes solidifying basic quality offers family users a different choice. Whether it is a gimmick or strength, it ultimately must be tested by time and the market.

Priority Trade-in Price Starts at 94,900 Yuan, Global Quality Pure Electric SUV Fengyun T7 Officially Launched!

Beside Yanqi Lake, Fengyun begins anew. On August 26, the global quality pure electric SUV Fengyun T7 was officially launched with the theme of "Steady Happiness". The new car comes in 3 versions, with priority trade-in prices ranging from 94,900 Yuan to 115,900 Yuan, and 9 purchase benefits are released simultaneously. With global quality as the foundation, Fengyun T7 relies on four product values of "Super Performance, Global Beauty, Safer, Smart Wisdom" to bring high-quality pure electric travel choices to users. At the press conference, well-known musician Wu Kechun made a surprise appearance, serving as Fengyun T7 "Happiness Experience Officer", interpreting "Steady Happiness" starting from real-life scenarios, further interpreting the high-value pure electric travel experience of Fengyun T7 facing family users.

Global Standards, Global Verification, Fengyun T7 Polishes Global Quality with "Slow Craft"

Behind the global quality is Chery's long-term accumulated global R&D system and verification capability. As the car brand ranking first in exports of Chinese brand passenger cars for 23 consecutive years, Chery's global users have exceeded 20 million, with products sold in over 130 countries and regions. As a native global car of the Intelligent Electric Era, Fengyun T7 relies on the global "1+7+N" R&D system, incorporating regulations and usage requirements from 210 countries and regions into product definition in advance, completing the entire process layout from R&D, verification to quality creation.

At the same time, Fengyun T7's whole vehicle cumulative test mileage exceeds 6 million kilometers, durability special verification reaches 1.45 million kilometers, with footprints covering more than 100 global extreme road environments and super wide temperature range from -40°C to 55°C, from Brazil's high speed bump, Mexico's cobblestone roads, to Germany highway's large curvature curves and South Africa's unpaved mud roads, achieving high-intensity coverage of over 95% of global road types.

First undergoing global tests, then returning to domestic care for every family. It is this severe test of "traveling diverse road conditions globally, spanning extreme working conditions of major continents" that builds the quality guarantee beyond peers for Fengyun T7. Now, its homologous model Lepas L6 has been officially launched in South Africa and Thailand and joined the Milan Design Week, with excellent market performance and design praise, confirming its widespread recognition in the global market.

Wu Kechun Becomes "Happiness Experience Officer", Four Values Unlock "Steady Happiness"

At the press conference, well-known musician Wu Kechun appeared as Fengyun T7 "Happiness Experience Officer", sharing the feelings of going from the stage to different cities and realizing the ordinary stable life, making this yearning for stability highly synchronized with the product core of Fengyun T7. Aiming at the diversified travel needs of contemporary families, and interpreting the four core values of Fengyun T7 "Super Performance, Global Beauty, Safer, Smart Wisdom" with users on site, letting "Steady Happiness" blend into every real driving life.

Super Performance: Long Range, Low Energy Consumption, Spacious Comfort, Making Commuting and Long Journeys More Relaxed

Fengyun T7 balances city commuting and long-distance travel with long range, low energy consumption, and spacious comfort, making every departure more relaxed. All versions are equipped with 65.05kWh super Rhinoceros battery as standard, CLTC range reaches 600km, media tested range up to 681.6 kilometers, achieving "reverse false marking" with tested range exceeding 667km, giving more confidence for long-distance travel. At the same time, the battery has over 2500 cycles lifespan, service life up to 15 years, and supports fast charging 30% to 80% SOC in 20 minutes. Aiming at the pain point of low-temperature range, dual source wide temperature range "Heat Pump AC + High Voltage PTC" system and AGS intelligent intake grille are standard across all versions, combined with 14 low drag designs, improving range by 30% in -10°C environment. The equipped 12-in-1 Kunpeng Super Electric Drive, with peak power 178kW, maximum torque 275N·m, and comprehensive efficiency up to 90.8%, achieves powerful power and lower loss range efficiency.

It can travel far, and also let family sit comfortably and load easily. Fengyun T7 whole vehicle size is 4570x1852x1694mm, wheelbase 2700mm, cabin space "efficiency rate" up to 84%, combined with rear 911mm leg space and pure flat floor design, bringing more comfortable seating experience for the whole family. Rear seats support 4/6 ratio folding, can form pure flat bed mode, combined with 9-layer cloud feel comfortable seats, further improving seating comfort for long-distance travel. While meeting comfortable seating needs, also consider storage needs, 450L regular trunk and 99L underfloor storage space, can easily store daily items and travel equipment. After folding down second row seats, trunk volume can expand to 1550L, combined with 32 storage spaces fully meeting daily commuting, suburban camping and long-distance self-driving and other diversified travel needs.

Global Beauty: Eastern Wind-Driving Aesthetics, Merging Global Aesthetics and Exquisite Cabin

Built by global top designers, merging Eastern elegance and global aesthetics. Fengyun T7 adopts Eastern Wind-Driving Aesthetics design, through wind-driving front face, wind blade headlights, wind-shaped silk body and skyline glow tailgate and other design elements, balancing SUV volume sense and smooth body posture, achieving same-level leading 0.286Cd ultra-low wind drag. Body provides Fiery Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, Ink Stone Black 6 Eastern elegance car colors, among which Fiery Orange exclusive Tri-coat color technology, adopts luxury car paint craft and 2K 8-layer exterior paint, presenting more rich color levels in different light environments. Cabin adopts Cloud Wing Embrace Cabin design, equipped with pebble floating speaker, diamond stitching craft and water ripple details, providing "Warm Black Brown" and "Deep Night Obsidian" two interior color schemes, combining aesthetic quality and household practicality.

Safer: From Body to Battery, Guarding the Bottom Line of Family Travel with Multi-level Protection

Reinforced steel bone multi-protection, guarding every travel. Fengyun T7 adopts 80% high strength steel ratio, 18.84% hot-formed steel ratio Rock Body, structure same-level first launch dual frame subframe + Pack crash beam, further strengthening cabin and power battery protection. Same-level unique Shotgun structure can effectively disperse collision energy, whole vehicle equipped with same-level most 9 airbags, together building passive safety defense line.

From battery to handling, Fengyun T7 guards travel safety with high standards. Battery has super strong 6D protection and 31-layer "Padlock Armor" structure, constructing multi-protection for extrusion, puncture, impact and other scenarios, IP68 waterproof ability reaches 96 times national standard, side extrusion ability reaches 200kN, twice national standard, and passes 1008 hours salt spray corrosion test and 1.5 times national standard fire duration test, building battery safety defense line with multiple severe verifications. Chassis is tuned by international expert teams, equipped with 70mm large bushing, One-Box line control braking system, combined with same-level unique 50.8:49.2 golden axle load ratio, balancing driving stability, handling quality and braking safety.

Smart Wisdom: Debut 4nm Cabin-Driver Integrated Chip, Making Cabin and Driving Assistance More Efficient

Smart cabin and driving assistance, making interaction more understanding of users, making travel more relaxed. Fengyun T7 equips same-level debut 4nm process 8775 cabin-driver integrated chip, NPU computing power reaches 72TOPS, system response delay reduced to 80ms, boot speed faster, screen operation smoother, smart interaction response faster. Equipped with 15.6-inch 2.5K high-definition anti-glare large screen, having 1000nit high brightness, and supports CarPlay, HiCar, CarLink wireless connection, meeting different brand mobile phone interconnection needs. Lingxi Smart Cabin 2.0 and Doubao Large Model support Xiao Qi chat and multiple real voice companion modes, and provide Nap, Awakening, Sentry, Baby and other 6 one-key scene modes, making smart functions closer to daily family car usage scenarios.

Fengyun T7 equips Falcon 500 Driving Assistance System, integrated 22 high-precision sensors, including 3 mmWave radars, 7 cameras, 12 ultrasonic radars, supports 300+ full scene auto parking, 100m tracking reverse and highway pilot assist functions, further improving travel efficiency and convenient experience under city commuting, highway travel and complex parking scenarios.

Global Standards, Establishing New Benchmark for 100,000 Yuan Level Pure Electric SUV

As a native global car of the Intelligent Electric Era, Fengyun T7 relies on Chery's deep global R&D system, manufacturing strength and global accumulation, incorporating global high standards throughout the entire process of product R&D, verification and quality creation. And with 4 full series standard, 3 same-level unique product advantages, fully displaying high-value strength under global car standards, establishing a new benchmark for 100,000 Yuan Level Pure Electric SUV. Facing broad family users, Fengyun T7 will continue to use global quality and super strong product power, responding to users' beautiful expectations for pure electric travel, making higher value, higher quality travel life within reach.

Lead: When the new energy industry competes for "Speed is Invincible", many products choose to launch overseas after a domestic facelift. On August 26, with the theme of "Steady Happiness", Global Quality Pure Electric SUV Fengyun T7 officially launched. The new car does not take the simple shortcut of a facelift for overseas launch. As a forward-developed native global car, it returns to the domestic market after undergoing real-vehicle verification in multiple global regions. The new car comes in 3 versions, with a launch guide price of 97,900 Yuan - 118,900 Yuan, and a priority trade-in price of 94,900 Yuan - 115,900 Yuan. Delivery at Launch was achieved at the press conference.

Famous musician Ken Wu appeared on site as the "Happiness Experience Officer" to discuss travel with Chery Automobile Executive Vice President Li Xueyong, jointly launching the "Happiness Co-creation Plan". Relying on the four core values of Super Power Run, Global Aesthetics, Safer, and Smart Wisdom, combined with the six major "Six Major Redundancies" hard power of collision safety, battery safety, range equality, all-region energy saving, handling performance, and vehicle verification, Fengyun T7 brings a new choice to the 100,000 Yuan class home pure electric SUV market.

A global car cannot be fast at all. Behind this slogan is a heavy investment in the entire R&D, design, and verification system. Fengyun T7 went through a 3-year R&D cycle, polished with the global 1+7+N R&D system, pre-researched global regulations 2 years in advance, benchmarked against the 2026 Edition E-NCAP Five-Star Safety Standard, and simultaneously adapted to vehicle use needs in 210 countries and regions. The project gathered 10 Major Design Centers and over 100 designers, conducted 5000+ Global User Surveys, and incorporated different country users' driving habits into product definition in advance.

The whole vehicle invested 81 durability test vehicles, completing 1.45 Million Kilometers Durability Verification Mileage, went to seven extreme environments globally for real-vehicle trials: Northern Europe Extreme Cold, Southeast Asia 500mm Depth Wading, Middle East High Temp Sun Exposure, Indonesia High Humidity, Brazil Gravel Roads, Mexico Cobblestone Roads all real road tests, 100+ Extreme Road Conditions, covering -40°C-55°C Ultra-Wide Temperature Range, adapting to 95% of global road types. Overseas chassis engineers, overseas styling engineers, and overseas R&D engineers stood at the press conference. All performance conclusions came from real-vehicle global road tests, not laboratory simulations.

The homologous model Lepas L6 has already landed in South Africa and Thailand markets, and will subsequently land in Indonesia, EU, Australasia, UK and other markets, and appeared at Milan Design Week to receive international praise. Previously, foreigners on the street often met road test vehicles; foreigner car viewing groups at Chengdu Auto Show viewed cars and placed orders on site; Associated Press also reported on Fengyun T7 authoritatively. Launch press conference simultaneously held delivery ceremony. Foreign users in China became the first batch of owners. Multiple perspectives jointly verify Fengyun T7's global quality. Chery has been ranked first among Chinese brand passenger car exports for 23 years continuously, global users broke 20 Million. This global accumulation fully empowers Fengyun T7.

Fengyun T7 breaks the industry's common "Entry Level Cutting Range" practice, achieving range configuration equality. All models are equipped with standard 65.05kWh Rhinoceros Battery, CLTC range 600km, tested range can reach 681.6km, achieving "Reverse False Marking". 30%-80% SOC charging only takes 20 minutes, one cup of coffee can replenish 300km range; battery cycle life >2500 Times, service life can reach 15 years, whole vehicle use cycle does not need to replace battery.

All models are equipped with Dual-Source Wide Temperature Range Heat Pump AC + High Voltage PTC, range can be increased by 30% in -10°C environment, can operate stably in -30°C-55°C interval, Northern Winter and Southern Heatwave can both stably output. Equipped with 12-in-1 Kunpeng Super Power Electric Drive, peak power 178kW, balancing power output and energy consumption performance; AGS Intelligent Air Intake Grille and 14 Low Drag Design features further reduce wind resistance, optimize energy consumption level.

Vehicle body size 4570×1852×1694mm, wheelbase 2700mm, cabin interior utilization rate 84%, rear floor pure flat. Trunk volume standard 450L, maximum extended to 1550L, rear seats folded unlocks same class maximum 1955mm×1310mm pure flat large bed mode. 9-Layer Cloud Comfort Seats equipped with 3-Level Heating, 3D-mesh Suction Ventilation; whole vehicle 38 Locations humanized storage spaces, whether city commute, long-distance self-driving, or camping outdoors can handle calmly.

Fengyun T7 created by 10 Major Design Centers synergy, fusing Eastern elegance and international simple aesthetics. Wind-Riding Front Fascia, Wind-Blade Headlights, Wind-Shaped Satin Body, Skyline Glow Tailgate, whole vehicle wind resistance as low as 0.286Cd, appearance and aerodynamic efficiency both balanced.

Provides Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Light Silver, Green Bamboo Grey, Ink Stone Black 6 Appearance Color Schemes, among them Blazing Orange adopts luxury car grade tri-coat Color Technology and 8 Layers Appearance Paint, UV Resistant, Scratch Resistant. Interior owns Warm Black-Brown, Midnight Black Obsidian two color schemes; Cloud Wing Enclosed Cockpit, matching Pebble Floating Speakers, Diamond Quilting Craftsmanship, interior parts undergo Weather Resistance Optimization, long-term use not easy to fade aging. Homologous model Lepas L6 appeared at Milan Design Week, proving this design set fits Eastern aesthetics, can also move consumers in different regions globally.

Safety is a hard threshold for passing the global market. Fengyun T7 possesses Collision Safety, Battery Safety, Range Equality, All-Region Energy Saving, Handling Performance, Vehicle Verification Six Major Redundancies, reserved sufficient design margin, calm response to real-world complex changing usage scenarios.

Fengyun T7 built Nine Horizontal Five Vertical Cage Body Structure, High-Strength Steel accounts for 80%, Hot-Formed Steel accounts for 18.84%; equipped with same class unique Shotgun Structure, same class launch Dual-Frame Subframe + Pack Crash Beam, collision time multi-path dispersion impact energy. Equipped with same class most 9 Airbags, includes Far-Side Airbags, achieving 360 Degrees Occupant Protection.

Rhinoceros Battery equipped with super strong 6D Lockmail 31-Layer Multi-Layer Protection, IP68 Waterproof Grade is 96 Times National Standard, side anti-compression ability reaches National Standard 2 Times, completed 1008 Hours Salt Spray Test, National Standard 1.5 Times Duration Fire Test, fully cope with wading, compression, corrosion various risks.

Chassis led by Maserati former Chassis Tuning Expert led international team polished, reached 50.8:49.2 Golden Axle Load Ratio; matched One-Box Brake-by-Wire, 70mm Large Size Bushings, balancing handling stability and filter shock comfort.

At the same time new car brings heavy bottom-line guarantee: Power Battery Safety Bottom-Line, due to power battery own reasons causing whole vehicle thermal runaway damage, Chery will compensate same new car or not lower than original car configuration new car; Auxiliary Driving Bottom-Line, from car purchase day within one year, in "Parking Scenario", "Intelligent Pilot Scenario" judged as "Intelligent Driving Assist System Reasons" causing accidents, causing occupants injury and third party loss compensation, maximum compensation 5 Million; plus whole vehicle lifetime warranty, 666 Yuan can purchase lifetime basic maintenance package, dissolve user full cycle usage worries.

Fengyun T7 equipped with same class launch Cockpit-Drive Integrated 8775 Chip, 4nm process, 72TOPSNPU Computing Power, system response as low as 80ms, cockpit-drive dual domain hardware redundancy, seamless synergy. 15.6 Inch 2.5K High Definition Large Screen possesses 1000nit High Brightness and 3A Protective Coating, supports Car Play, Hi Car, Car Link wireless mobile phone direct connection.

Lingxi Smart Cockpit 2.0 accesses Doubao Large Model, owns Xiao Qi, Northeast Auntie, Debate Master, Speaking Teacher, Story King, Professional Debater 6 Real Person Feeling Companion Experiences; built-in Nap Mode, Alert Mode, Sentry Mode, Baby Mode, Pet Mode, Camping Mode 6 Scene Modes, one-key switch adapt family diverse needs.

Falcon 500 Driving Assist System equipped with 3 Millimeter-Wave Radars, 7 High-Performance Cameras, 12 Ultrasonic Radars total 22 Sensors. Can realize 300+ Full-Scenario Automatic Parking, 100 Meters Traceback Reverse, Highway Pilot Assist, facing irregular parking spots, multi-story parking, complex highway on-ramps can handle calmly, reducing long-distance driving and parking pressure.

From now until September 30, ordering Fengyun T7 can enjoy 8 Gift Package Rights:

Color Gift, value 6,000 Yuan personal color (Blazing Orange, Mountain Smoke Purple) limited time free;

Finance Gift, 2 Years 60,000 Zero Interest or 5 Years 100,000 3 Years Interest-Free;

Trade-in Gift, no brand differentiation, enjoy 3,000 Yuan/unit trade-in subsidy;

Bottom-Line Gift, Power Battery Safety Bottom-Line, Auxiliary Driving Bottom-Line;

Lifetime Gift, whole vehicle lifetime warranty, 666 Yuan can purchase value 3,999 Yuan lifetime basic maintenance package;

Traffic Data Gift, enjoy basic data lifetime free, entertainment data 3 Years 5G Free (limited to first owner).

In addition pre-sale Expansion Gift (pay 1,000 Yuan deposit deducts 2,000 Yuan car purchase price) extended to August 31, 24:00 deadline.

Conclusion: Reject Rushed Car Building, Slow Craftsmanship Can Forge Good Cars. Fengyun T7 brings the results of global multi-region, multi-road severe trial tests back to domestic market, with Super Power Run, Global Aesthetics, Safer, Smart Wisdom four core values, plus Six Major Redundancies hard power strength, and Launch Delivery Service Capability, set up a new benchmark for native global cars in 100,000 Yuan pure electric SUV market. This car tempered by the world, officially open to domestic consumers for choice.

August 26, the globally quality pure electric SUV officially launched, the new car launches in three trims, trade-in price is 94,900 Yuan – 115,900 Yuan. Fengyun T7 is based on global quality, leveraging the four core values of Super Performance, Global Beauty, Safer, Smart Wisdom, bringing reliable and worry-free pure electric travel choices for global users.

Pre-sale lock-in orders reached 10,937 units in 72 hours, broke 16,787 units in 9 days, verifying the market recognition of "Global Quality + National Price". From pre-sale leading, global verification to delivery upon launch, Fengyun T7, with sincere pricing and global reputation, releases the product potential of "Global Quality Pure Electric SUV", opening "Super Beautiful Better" car life for global users, enjoying stable happiness.

Based on the Fengyun T7 launch event scene, combined with industry involution "Only Speed" car building status, outputting "Fengyun T7 Slow Work Builds Good Cars", "Global Cars Cannot Be Rushed" long-termism car building philosophy. Fengyun T7 underwent 21 countries, 1.45 million km global strict road conditions and standards testing, shedding the noise of global testing, returning to Chinese family real travel needs, guarding families' stable happiness with solid global quality.

Fengyun T7 takes Chery's global R&D system as the starting point, meeting multiple country regulations standards, at the same time experienced global various complex environment verification and million kilometer endurance road tests, finally forming Fengyun T7 global quality's super strength. Fengyun T7 underwent 2 years planning, 3 years R&D, according to 2026 version E-NCAP five-star safety standards development, functional safety ASILD high level, global data compliance; completed 5,000+ global user research, 15 typical countries deep visits.

At the same time, through launch event overseas engineers, overseas chassis engineers, overseas styling engineers standing endorsement, overseas real owner testimonials, strength verifying "Super Performance, Global Beauty, Safer, Smart Wisdom" four values, making "Super Beautiful Better" pure electric SUV cognition into people's hearts. Adding delivery upon launch fulfilling global quality, further solidifying Fengyun T7's global strength.

Fengyun T7 Super Performance, all series standard 65.05kWh Rhino Battery, CLTC range 600km, actual range 667+km exceeding claimed, 30%-80% fast charge only 20 minutes; dual-source wide temperature range heat pump + 14 low drag designs, winter range increases 30%, 12-in-1 Kunpeng electric drive comprehensive efficiency 90.8%, leading in class. Peak power 178kW, max torque 275N·m, max speed 180km/h.

Fengyun T7 relies on 10 global design centers, over 100 designers collaborating, 5,000+ user co-creation, blending Eastern elegance and global aesthetics, wind-riding front face, wind-blade headlights etc. designs have high recognition; 6 Eastern elegance paint colors, class-exclusive Fiery Orange Tri-coat three-layer luxury car grade craft; Cloud Wing wrap cockpit transparent advanced, dual interior colors adapt to different aesthetics, balancing aesthetics and home practicality, long-term use not easily looks old.

Fengyun T7 length 4570mm, width 1852mm, height 1694mm, wheelbase 2700mm; Interior space: utilization rate up to 84%; Max headroom 991mm, tall people sitting not oppressive; Rear legroom 911mm+ floor pure flat, full load not cramped. Trunk regular volume 450L, easily loads luggage needed for family travel.

Fengyun T7 adopts Rock Solid Body, high strength steel ratio 80%, class-exclusive shotgun structure, first release double frame subframe + Pack anti-collision beam; class max 9 airbags; 6D Chainmail Armor 31-layer battery protection, IP68 waterproof up to national standard 96 times, side extrusion up to national standard 2 times, all-round guard family travel.

Fengyun T7 Good Wisdom: Class first release 4nm process 8775 cockpit drive integrated chip, 72TOPS computing power, system response as low as 80ms; Lingxi Smart Cockpit 2.0 × Doubao Large Model, all-scenario fuzzy voice interaction; Falcon 500 Driving Assistance, 22 high precision sensors, supports 300+ all-scenario auto parking, highway pilot assistance, all series standard AGS smart intake grille, highway close reduce drag, low speed open ensure heat dissipation.

Fengyun T7 relying on solid product strength gains global market wide recognition, same source model Lepas has successively landed Thailand, South Africa and other overseas markets, market reputation continues to rise. New car launch site simultaneously launch delivery ceremony, truly achieving launch then delivery, a batch of long-term living abroad foreign users become Fengyun T7 first batch owners, immediately unlock happiness travel experience.

On June 12, Beijing Off-road held a press conference at the Zhuzhou Super Factory. To celebrate the 150,000th BJ30 Traveler unit rolling off the production line and to launch a new version—the Highlight Edition.

Positioned as a light off-road SUV, the entire series receives a 30,000 yuan trade-in policy, resulting in a Super Trade-in price starting from 69,900. The newly launched Highlight Edition starts from 82,900 after the Super Trade-in. There was also an interesting segment on site, where Beijing Off-road joined forces with CCTV Finance to live stream the teardown of a BJ30 Traveler that had driven 150,000 kilometers, to show the entire internet exactly how the quality holds up after such extensive use.

First, let's talk about the data regarding these 150,000 units. Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is the model that achieved 150,000 units the fastest among China's light off-road SUVs. His exact words were that these 150,000 units carry the trust of the market, the industry, and global users. It is not only a breakthrough in speed, but also a quality monument forged by 150,000 choices and 150,000 users. This car uses HEV hybrid technology; he said this is China's answer sheet of HEV technology presented to the world.

So what exactly is in this HEV hybrid? Beijing Off-road developed a hybrid architecture called "Triple Motor, Four-Wheel Drive, Six Mode". The BJ30 Traveler is the first domestic Boxy SUV to use HEV hybrid technology. By Triple Motor, it refers to one hybrid-specific engine plus two drive motors, one front and one rear. The thermal efficiency of this engine reached 41%, the front motor is mainly responsible for real-time energy replenishment, and the rear motor is responsible for instant power burst. The four-wheel-drive system reaction speed is 30 milliseconds, and it can deliver peak torque in 0.5 seconds. The six modes require no worry from the driver; the system itself selects the optimal operating mode to ensure power is always in the best state. Combined with Energy Central Lock, Four-wheel Electronic Limited Slip, and a Smart Electronic ATS All-Terrain Control System, it can handle scenarios like mud and sand.

Regarding space, this car has a three-row seven-seat layout. The wheelbase is 2820 mm, the utilization rate is 66%, and the trunk can reach a maximum of 1496 liters. After the rear seats are folded flat, it can become a large bed 1.92 meters long. For the third-row space, they state it meets the standard of a B-class Boxy SUV, where an adult 1.8 meters tall will not feel cramped sitting inside. There are a total of 38 storage compartments in the car, with dedicated spots for phones and water bottles.

Fuel consumption has always been a talking point for the BJ30 Traveler. Recently, auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of this car using local road conditions, and the results in each country were no more than 5 liters per 100 kilometers. A single tank of fuel can run over 1000 kilometers. Because it is HEV, there is no need to find charging stations; just refuel and go. Additionally, the first owner can enjoy a lifetime warranty for the whole vehicle. There are no safety hazards like those in high-voltage battery packs, maintenance is relatively simple, and parts supply is relatively sufficient.

Next, let's talk about the newly launched Highlight Edition. This version is an upgrade on appearance, performance, and experience based on the original Super Off-road, Super Space, and Super Fuel-saving features. In terms of appearance, it uses a classic Boxy shape, with a through-type light strip called the Five-Gate Star Ring, equipped with a full set of electric trend modification kit and exclusive Star Ring rims. The front and rear bumpers are the same color as the body. The interior uses a brand new orange color, plus metal texture trim plates. Performance changes mainly involve several hardware components: replacing a high-performance, long-life AGM battery, with cycle life said to be 3 times that of ordinary batteries; turbocharger technology using the same model as Porsche, with overall vehicle charging efficiency reaching 99%; rear motor power increased from 55 kW to 70 kW. This way, under scenarios like on-ramp merging, intersection starting, and emergency avoidance, the power response will be faster. Regarding experience, the body is higher than ordinary SUVs, with better visibility. It has seat heating, ventilation, and steering wheel heating. The system can detect rain and will automatically close windows. The 64-color ambient light can change with the rhythm of the music.

Let's return to that car teardown matter. 150,000 kilometers is roughly equivalent to the mileage of an ordinary family using it for nearly ten years. After opening it, the situation seen on site was as follows: the engine turbo is relatively clean, carbon buildup is minimal, and power output is still abundant; the transmission case has no oil leaks, and internal gears have no worn pits; the battery pack has no bulging or fluid leakage, nor any internal degradation or decay; the subframe and suspension control arms have no rust, nor any oil seepage or leakage. The flatness and neatness of the entire chassis are not much different from a new car. Speaking in their own words, this can bring users lower maintenance costs and a longer vehicle replacement cycle.

CCTV cameras also entered the Zhuzhou Super Factory. The welding workshop has hundreds of robots, the automation rate is 100%, and the glue application error is controlled within a single strand of hair. The stamping workshop uses giant stamping equipment of over 5,000 tons, forming in one go. The painting workshop is also fully automated by dozens of robots, using environmental-friendly water-based paint. Harmful volatile substances are reduced by over 60% compared to traditional paints. Every process step has quality control inspection.

Finally, let's talk about the policies. Besides the 30,000 yuan Super Trade-in subsidy, there are also five layers of gifts. The Warranty Gift is a free lifetime warranty for the whole vehicle worth 6,000 yuan, limited to the first non-commercial owner. The Finance Gift includes multiple plans such as 0 down payment. The Friend Referral Gift rewards up to an 800 yuan JD Card for successful referrals from old customers. The Upgrade Gift includes free lifetime OTA upgrades for the entire series. The Traffic Gift provides free lifetime base data, with unlimited entertainment data for 2 years. Additionally, coinciding with the World Cup, Beijing Off-road launched an activity. Purchasing a car at any authorized dealership nationwide grants prediction qualification. If you accurately predict the World Cup champion and final match score, you will receive an additional 50,000 yuan car purchase subsidy.

On June 12, the "150,000 Units of Passion, Here to Shine" BJ30 Traveler 150,000 Units Milestone & Highlight Edition Launch Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equity and allow more families to enjoy light off-road life, the entire BJ30 Traveler series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The annual all-new version BJ30 Traveler Highlight Edition has launched, positioned as a light off-road SUV, with comprehensive leaps in appearance, performance, and experience, with a super trade-in price starting from 82,900 yuan. Under CCTV cameras, Beijing Off-road also livestreamed the teardown of a BJ30 Traveler with 150,000 kilometers driven, allowing the entire internet to witness the vehicle's reliable quality.

Recognized by 150,000 Global Users, Forging the BJ30 Traveler Highlight Moment

As the fastest model in China's light off-road SUV sector to reach 150,000 units, the BJ30 Traveler relies on Beijing Off-road's over 60 years of professional accumulation. With hardcore strength in super off-road, super large, and super economical aspects, it allows the world to see China.

"Super Off-road" is the confidence to set out. Beijing Off-road has created the industry-leading "Three-Motor Four-Wheel-Drive Six-Mode HEV Hybrid Architecture", and was the first to apply it to the BJ30 Traveler, becoming the first HEV hybrid vehicle in the Chinese Box-style SUV category. The Three-Motor Powertrain consists of a hybrid-specific engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time recharging, and instantaneous power burst respectively; Intelligent Four-Wheel Drive responds in 30 milliseconds, reaching peak torque in 0.5 seconds. Six Modes can automatically select the optimal working mode, ensuring power is always in the best state. Coupled with energy central lock, four-wheel electronic slip control, and Intelligent Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

"Super Large" is the calmness of travel. The BJ30 Traveler features a three-row seven-seater layout, boasting a 2820mm ultra-long wheelbase, a 66% ultra-high usable space ratio, and a 1496-liter super large trunk. Folding the rear row flat instantly turns into a 1.92-meter large bed. The B-segment box-style super-wide third-row space allows 1.8-meter adults to sit comfortably. With 38 storage spaces throughout the vehicle, personal items always have a dedicated spot. Family travel is free, no one has to settle.

"Super Economical" is long-term companionship. The BJ30 Traveler achieves saving money, saving time, and saving worry. Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Traveler achieved fuel consumption not exceeding 5 liters per 100 kilometers in every country, with a range of over 1000 kilometers per tank of fuel. No need to find charging piles, just refuel and go, saving dozens of hours of recharging time annually. Meanwhile, the first owner enjoys a lifetime warranty for the entire vehicle, with no high-voltage battery pack safety hazards. Maintenance is simple and parts are abundant, ensuring every departure is worry-free.

The BJ30 Traveler is both a box-style SUV that takes you to the wild, and a city commute SUV that allows you to enjoy life comfortably. Light off-road SUVs are all the same, but the BJ30 Traveler stands out from the crowd!

BJ30 Traveler Highlight Edition Launched, Welcoming Three Major Highlight Moments: Appearance, Performance, and Experience

At the milestone of 150,000 units produced, Beijing Off-road launched the all-new version—the BJ30 Traveler Highlight Edition. Based on "Super Off-road, Super Large, Super Economical", it achieves comprehensive leaps in appearance, performance, and experience.

Highlight Appearance, Customized for Different Life Stages. The BJ30 Traveler Highlight Edition adopts a classic box-style design, perfectly blending a tough atmosphere with delicate lines. The exclusive five-star ring integrated light strip is eye-catching and cool; the full set of trendy styling kit, exclusive star-ring wheels, front and rear color-matched sport bumpers, fully display passion and ease; new orange interior and metal texture trim panels outline layers and quality, highlighting a warm foundation. Users of different ages can find passion and meet their highlight moments in this vehicle.

Highlight Performance, Gaining Both Power and Fuel Economy. The BJ30 Traveler Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life 3 times that of ordinary batteries; it features Porsche-same turbocharging technology, achieving 99% whole-vehicle charging efficiency; the rear motor power increased from 55 kW to 70 kW. On-ramp merging, intersection starting, emergency evasion, all receive timely response, giving you the confidence to stick to your rights on the road.

Highlight Experience, Creating a Mobile Comfortable Living Room. Compared to ordinary SUVs, the BJ30 Traveler has a higher body, wider field of view, and features like seat heating, ventilation, and steering wheel heating, providing intimate comfort. The system can detect raindrops and automatically close windows. The 64-color ambient light moves with the music rhythm, giving you a space to enjoy soothing emotions exclusively.

The BJ30 Traveler Highlight Edition allows you to enjoy both off-road life and city commuting. With the composure of one car, it holds both sides of life, turning every ordinary day into a highlight moment.

First Online Teardown of 150,000 KM BJ30 Traveler, CCTV Certifies Real Quality

To give back to the 150,000 owners' companionship and passion, Beijing Off-road launched the "30,000 Super Trade-in Policy", available to both trade-in users and new purchase users. Beyond the 30,000 yuan super trade-in policy, Beijing Off-road also brings five premium benefits.

True strength fears no strict scrutiny. At the press conference, Beijing Off-road joined hands with CCTV Finance to livestream the teardown of a BJ30 Traveler with 150,000 kilometers driven, showing durability quality with real vehicle conditions. Meanwhile, cameras deeply visited the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing guards the excellent quality control of every vehicle from the source.

150,000 kilometers is equivalent to nearly ten years of use for an ordinary family. After tearing down the BJ30 Traveler: the engine turbo is clean with little carbon buildup, power output remains abundant, the transmission casing is intact without oil leaks, internal gears show no wear or pits, the power system status is excellent; the battery pack shows no bulging, leakage, or internal degradation, no worry about battery aging faults with long-term use; the subframe and suspension arms have no rust or oil seepage/leakage, the overall chassis flatness and neatness differ very little from a new car, passive safety protection remains online. This livestream proved with lenses that the BJ30 Traveler uses solid materials, reliable craftsmanship, and outstanding durability, bringing users lower maintenance costs, longer car replacement cycles, and peace of mind for every trip.

150,000 Units of Passion, Here to Shine. As a family of off-road expertise, Beijing Off-road makes precise layouts with a diversified product matrix, dedicated to letting users with different needs find the most suitable travel partner. The BJ30 Traveler Highlight Edition, with ultimate product power and sincere pricing, ensures every passion is not let down and every departure shines; the BJ40 Extended Range Long-Endurance version accompanies users to explore broader worlds with hardcore strength of "City and Off-road Ultimate Safety". In the future, Beijing Off-road will continue to walk shoulder-to-shoulder with car owners, journey to the next mountains, rivers, and seas, and share every highlight moment.

On June 12, the "150,000 Passions, Highlights Arrive" BJ30 Explorer 150,000 Units Production Milestone & Highlight Edition Launch Press Conference was held at BAIC Zhuzhou Super Factory. The BJ30 Explorer full series introduces a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual model BJ30 Explorer Highlight Edition has launched, positioned as a light off-road SUV, with a super trade-in price starting from 82,900 yuan. Under the lens of CCTV, Beijing Off-road also live-streamed the teardown of a BJ30 Explorer with 150,000 kilometers driven, letting the entire internet witness the vehicle's reliable quality.

Beijing Off-road created the "Tri-engine Four-wheel Drive Six-mode HEV Hybrid Architecture" and applied it first to the BJ30 Explorer, becoming the HEV hybrid model in the Chinese Boxy SUV category. The tri-engine powertrain consists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, specializing in long-distance energy saving, real-time power replenishment, and instantaneous burst respectively; the intelligent four-wheel drive response speed reaches 30 milliseconds, with peak torque available in 0.5 seconds. The six modes can automatically select the optimal working mode, keeping power always in the best state. Coupled with the energy center lock, four-wheel electronic limited slip, and Smart Electric ATS All-Terrain Control System, it easily handles scenarios like mud and sand.

The BJ30 Explorer features a three-row seven-seat layout, with a 2,820 mm wheelbase, 66% space utilization rate, and 1,496 liters of trunk space, with the rear seats folding flat instantly transforming into a 1.92-meter large bed. The third-row space allows 1.8-meter tall adults to sit comfortably. There are 38 storage spaces in the whole car, with dedicated spots for personal items.

Recently, automotive bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico—tested the fuel consumption of domestic SUVs. The BJ30 Explorer achieved a result of no more than 5 liters per 100 kilometers in every country, with a range exceeding 1,000+ kilometers on a single tank.

On the occasion of the 150,000 units production milestone, Beijing Off-road launched a new model—the BJ30 Explorer Highlight Edition. Building on the foundation of "Super Off-road, Super Spacious, Super Fuel-efficient", it achieves a comprehensive leap in appearance, performance, and experience.

The BJ30 Explorer Highlight Edition adopts a classic Boxy SUV shape, fusing a rugged atmosphere with exquisite lines. The Five-Star Halo Full-width Light Group is eye-catching and handsome; the complete Electrification Style Mod Kit, exclusive Halo wheels, and front and rear same-color sport bumpers show all the passion and unconventionality; the brand new orange interior and metal texture trim plates outline layers and quality.

The BJ30 Explorer Highlight Edition is equipped with a high-performance, long-life dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries; it features turbocharging technology, with vehicle charging efficiency reaching 99%; the rear motor power is increased from 55 kW to 70 kW, providing timely response for highway merging, intersection start-ups, and emergency evasion.

Compared to ordinary SUVs, the BJ30 Explorer Highlight Edition is equipped with functions such as seat heating, ventilation, and steering wheel heating. The system can sense raindrops and automatically close the windows. The 64-color ambient lighting can pulse to the rhythm of the music.

At the press conference scene, Beijing Off-road joined hands with CCTV Finance to live-stream the teardown of a BJ30 Explorer driven for 150,000 kilometers, demonstrating durability quality with actual vehicle condition. At the same time, the camera deeply explored the BAIC Zhuzhou Super Factory, witnessing how Chinese Smart Manufacturing maintains excellent quality control for every vehicle from the source.

150,000 kilometers is equivalent to the usage mileage of an ordinary family for nearly ten years. After disassembling the BJ30 Explorer: the engine turbine is clean with little carbon buildup, power output remains abundant; the transmission casing is intact without oil leakage, and internal gears show no wear or pits, with the power system in excellent condition; the battery pack has no bulging, leakage, or internal degradation or aging, so long-term use does not worry about battery aging faults; the subframe and suspension arms have no rust, seepage, or oil leakage issues. The chassis flatness, integrity, and difference from a new car are very small, and passive safety protection is always online.

Beijing Off-road also joined hands with CCTV Finance to deeply explore the BAIC Zhuzhou Super Factory, unveiling the underlying logic behind the BJ30 Explorer's excellent quality from the manufacturing source. In the welding workshop, hundreds of robots work collaboratively with 100% automation, with adhesive application errors not exceeding a hair's thickness, ensuring a stronger body skeleton, stronger impact and deformation resistance, no abnormal noise on rough roads, and safer during collisions; in the stamping workshop, more than 5,000 tons of giant stamping equipment presses the body sheets into shape at one time, ensuring the body is uniform and neat with smooth lines; in the painting workshop, dozens of robots perform fully automatic spraying, combined with eco-friendly water-based paint, reducing harmful pungent volatile substances by over 60%, new cars have no odors, making it safer for elderly and children to ride, and the paint surface is more sun-resistant and corrosion-resistant. At the same time, every process has a quality control checkpoint to ensure that every BJ30 Explorer that rolls off the line meets quality standards.

On June 12, Beijing Off-road welcomed the 150,000th BJ30 Nomad unit to roll off the line at the Zhuzhou Super Factory, while launching a new version—the BJ30 Nomad Highlight Edition. For an SUV positioned as light off-road, sales of 150,000 units are not just a number; they also represent market recognition of Chinese brands' deep cultivation in niche segments.

At the launch event, Beijing Off-road made a bold move: in collaboration with CCTV Finance, they conducted an on-site teardown of a BJ30 Nomad that had driven 150,000 kilometers. This practice is not common in the industry, especially under live stream cameras, where any shortcomings in materials or craftsmanship would be magnified. The teardown results showed that the vehicle's core components were in good condition, the engine turbo carbon buildup was well-controlled, the transmission had no oil leaks or abnormal wear, the chassis structure remained intact, and the battery pack showed no signs of bulging or degradation. It can be said that after experiencing a usage mileage equivalent to nearly ten years for an average household, this vehicle still maintained high reliability.

Behind this lies Beijing Off-road's investment in manufacturing. At the Zhuzhou factory, the automation rate of the welding workshop reaches 100%, and robotic collaborative operations control errors to a hair's breadth level; the stamping workshop uses 5,000-ton class equipment to ensure the precision and consistency of body panels; the painting workshop uses eco-friendly water-based paint, balancing durability and in-cabin air quality. Every process has independent quality control nodes to ensure off-line vehicles meet unified standards.

Back to the product itself, the launch of the BJ30 Nomad Highlight Edition is a comprehensive upgrade on the basis of the original "Super Off-road, Super Large, Super Fuel-Efficient". The new car still adopts a boxy shape, but with more meticulous details, such as the Five-Arc Star Ring through light bar, exclusive wheels, body-color sport bumpers, etc., further enhancing exterior recognition. Inside, an orange color scheme and metallic texture trim plates are added, improving the overall texture.

In terms of powertrain, the Highlight Edition is equipped with a higher-performance AGM battery, with a cycle life three times that of an ordinary battery. Meanwhile, the rear motor power is increased from 55kW to 70kW, the turbocharging technology is sourced from Porsche, and the charging efficiency reaches 99%. The impact of these changes in actual driving is: faster response in scenarios like ramp merging, intersection starting, emergency avoidance, etc., and stronger continuity in power output.

In terms of space layout, the BJ30 Nomad adopts a 3-row 7-seat design, with a wheelbase of 2820mm. The rear seats can be fully folded flat, forming a maximum 1496-liter storage space, or serving as a 1.92-meter flat bed surface. The car has a total of 38 storage spaces, and the third row can also accommodate adults with a height of 1.8 meters, which is not common in light off-road SUVs of the same class.

Worth mentioning is that the performance of the BJ30 Nomad's HEV hybrid architecture in the overseas market is also worth noting. Bloggers from South Africa, Indonesia, UAE, etc., conducted real-world tests. Fuel consumption per 100km is generally controlled within 5 liters, and range with one tank of fuel exceeds 1,000 kilometers. For users without charging conditions, this "gas-and-go" model is obviously more aligned with actual usage scenarios.

Regarding price, the full series of BJ30 Nomad launched a 30,000 Yuan trade-in policy. Super Trade-in Price starts from 69,900 Yuan, the Highlight Edition starts from 82,900 Yuan. At the same time, it provides whole vehicle lifetime warranty (first non-commercial owner), 0 down payment finance plan, OTA lifetime free upgrade and other supporting services. It is worth noting that, coinciding with the World Cup cycle, Beijing Off-road also launched a prediction activity. Users who buy cars can participate in guessing the champion and final score, and can get up to 50,000 Yuan car purchase subsidy.

In summary, the launch of the BJ30 Nomad Highlight Edition is a self-evolution on the basis of existing 150,000 users. It does not blindly pursue extreme parameters, but makes practical improvements in areas where users truly perceive, such as power response, space utilization, and durability. For consumers with a budget within 100,000 Yuan who hope to find a balance point between commute and light off-road, this car offers a choice worth considering.

The light off-road market never lacks products; it lacks products that can withstand the test of time. The BJ30 Nomad gave its own answer with 150,000 sales units and one public teardown.

June 12, the BJ30 Traveller 150,000 units rolled off the production line and the Highlight Edition launched. All models offer a 30,000 yuan trade-in subsidy, with a super trade-in price starting from 69,900. The new model BJ30 Traveller super trade-in price starts from 82,900, and Beijing Off-road also live-streamed a teardown of a BJ30 Traveller that has driven 150,000 kilometers.

The BJ30 Traveller is equipped with the "Triple Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and is one of the rare HEV hybrid models in the boxy SUV category. Triple Engine Powerconsists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, achieving long-distance energy saving, real-time recharging, and instant power burst; Intelligent Four-Wheel Driveresponse speed reaches 30 milliseconds, peak torque can be burst in 0.5 seconds. Six Major Modescan automatically select the optimal working mode, keeping the power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles mud, sand and other scenarios.

The BJ30 Traveller provides three-row seven-seat layout, wheelbase is 2820mm, usable space ratio 66%, maximum trunk capacity 1496L, rear seats support flat folding. 38 storage spaces throughout the vehicle.

In terms of energy consumption, tested by automotive bloggers from five countries: South Africa, Indonesia, UAE, Poland, and Mexico, the BJ30 Traveller achieved fuel consumption not exceeding 5L per 100km in every country, with a range over 1,000 km per tank of fuel. Additionally, the advantage of HEV hybrid is that there is no need to find charging piles, just refuel and go.

The BJ30 Traveller Highlight Edition continues the boxy styling, adopts an orange theme color, full set of trendy styling kit. The front face features a through-type five-star ring lighting group; exclusive dense spoke star-ring wheels with orange outer ring, same color front and rear sport bumpers, including orange grille design surrounded by lighting group; the interior also features matching orange and metal texture trim panels.

In terms of configuration, the BJ30 Traveller Highlight Edition is equipped with high-performance, long-life dedicated AGM battery, cycle life is 3 times that of a conventional battery; rear motor power increased from 55 kW to 70 kW, power is stronger.

The BJ30 Traveller is equipped with seat heating, ventilation, steering wheel heating and other functions. In intelligent configuration, the system can sense raindrops, automatically close windows. 64-color ambient lighting can pulse with the music rhythm.

At the press conference venue, Beijing Off-road partnered with CCTV Finance to conduct a live teardown of the BJ30 Traveller that has driven 150,000 kilometers, to demonstrate durability quality with real vehicle condition. Meanwhile, the camera team visited the BAIC Zhuzhou Super Factory in depth, witnessing how Chinese smart manufacturing maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family. After disassembling the BJ30 Traveller: engine turbo is clean with little carbon buildup, power output is still abundant, transmission casing is intact and oil-free, internal gears have no wear or pits, power system status is excellent; battery pack has no bulging, leakage, or internal deterioration/decay, no need to worry about battery aging failure after long-term use; subframe and suspension arms have no rust, oil seepage or leakage problems, the flatness, regularity of the entire chassis is very close to new car, passive safety protection is always on. This live stream proves with lens that BJ30 Traveller uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.

At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.

BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."

As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.

In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.

Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.

On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.

Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.

Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.

Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.

From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.

At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.

It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."

June 12, "150,000 Loves, High-Light Arriving" BJ30 Traveler 150,000-Unit Milestone and High-Light Edition Launch Press Conference was held at the BAIC Zhuzhou Super Factory. To further advance off-road equality and allow more families to enjoy light off-road life, the BJ30 Traveler series has launched a 30,000 yuan trade-in policy, with a super trade-in price starting from 69,900 yuan. The all-new annual version, BJ30 Traveler High-Light Edition, is now on the market, positioned as a light off-road SUV, with looks, performance, and experience seeing a comprehensive leap, with a super trade-in price starting from 82,900 yuan. Under CCTV lenses, Beijing Off-road also live-streamed the teardown of a BJ30 Traveler that had driven 150,000 kilometers, witnessing the vehicle's reliable quality across the web.

Zhang Guofu, Deputy General Manager of BAIC Group and Chairman of Beijing Off-road, stated: "BJ30 Traveler has become the fastest model in China's light off-road SUV segment to reach 150,000 units. 150,000 units of BJ30 Traveler carry the trust of the market, industry, and global users. This is not only a breakthrough in speed, but also 150,000 firm choices and 150,000 units of user-earned quality monuments. It is the answer sheet China's HEV technology gives to the world, and more so a powerful declaration of Chinese manufacturing!"

150,000 Global User Recognition, Building the BJ30 Traveler High-Light Moment

As the fastest model in China's light off-road SUV segment to reach 150,000 units, BJ30 Traveler relies on Beijing Off-road's more than 60 years of professional accumulation, with hard-core strength of super off-road, super large, and super saving, to let the world see China.

"Super off-road" is the confidence to set off. Beijing Off-road has created the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", and applied it to BJ30 Traveler first, becoming the first HEV hybrid model in the Chinese box-style SUV category. Three-Engine Power refers to one 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, specializing in long-distance energy saving, real-time recharging, and instant explosion respectively; Intelligent Four-Wheel Drive response speed reaches 30 milliseconds, and can explode peak torque in 0.5 seconds. Six Modes can automatically select the optimal working method, with power always in the best state. Coupled with central differential lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, easily cope with mud, sand, and other scenarios.

"Super large" is the calmness of travel. BJ30 Traveler three-row seven-seat layout, with 2,820 mm extra-long wheelbase, 66% super high occupancy rate, and 1,496-liter super large trunk, rear row flat folding instantly becomes a 1.92-meter large bed. B-segment box-style super wide third-row space allows 1.8-meter adults to sit comfortably. 38 storage spaces in the whole car, where personal items all have exclusive positions. Family travel freedom, no one settles for less.

"Super saving" is long-term companionship. BJ30 Traveler realized save money, save time, worry-free. Recently, automotive bloggers from South Africa, Indonesia, UAE, Poland, and Mexico, tested domestic SUV fuel consumption, BJ30 Traveler ran results not exceeding 5 liters per 100 km in every country, one tank range over 1,000 km. No need to find charging piles, refueling and go, saving dozens of hours of energy replenishment time annually. At the same time, first owners enjoy lifetime vehicle warranty, no high-voltage battery pack safety hazards, convenient maintenance and sufficient parts, making every departure worry-free.

BJ30 Traveler is both a box-style that can take you to the mountains, and a city commuter SUV that lets you enjoy life comfortably. Light off-road SUVs are all the same, BJ30 Traveler stands out from the crowd!

BJ30 Traveler High-Light Edition Launches, Welcoming Three High-Light Moments of Looks, Performance, and Experience

At the time of the 150,000th unit off-line, Beijing Off-road launched a new version -- BJ30 Traveler High-Light Edition, on the basis of "Super Off-road, Super Large, Super Saving", achieving comprehensive leaps in looks, performance, and experience.

High-Light Looks, tailored for different life stages. BJ30 Traveler High-Light Edition adopts classic box-style shape, hard-core atmosphere and refined lines perfectly blend, exclusive Five-Quies Star Ring through light group, eye-catching and handsome; full set of electric sense trendy modification kit, exclusive Star Ring wheels, front and rear same color sport bumpers, fully showing love and freedom; new orange interior and metal texture trim plates outline layers and quality, highlighting warm foundation. Users of all ages can find love and meet high-light moments on this car.

High-Light Performance, getting both power and fuel economy. BJ30 Traveler High-Light Edition replaces with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times of ordinary batteries; equipped with Porsche-same turbocharger technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, ramp merging, intersection start, emergency avoidance, can obtain timely response, giving you confidence to stick to road rights.

High-Light Experience, creating a mobile comfortable living room. Compared to ordinary SUVs, BJ30 Traveler body is higher, vision is more open, also has seat heating, ventilation, steering wheel heating and other functions, intimate and comfortable. System can sense raindrops, automatically close windows. 64-color ambient light can vibrate with music rhythm, giving you a space to enjoy soothing emotions.

BJ30 Traveler High-Light Edition lets you have both off-road life and city commuting, with the calmness of one car, holding two sides of life, making every ordinary day a high-light moment.

Web First Teardown of 150,000-Kilometer BJ30 Traveler, CCTV Authenticates Real Quality

To thank 150,000 car owners for their companionship and love, Beijing Off-road launched "30,000 Super Trade-in Policy", trade-in users and new purchase users can enjoy. On top of the 30,000 yuan Super Trade-in Policy, Beijing Off-road also brings five exclusive benefits, limited-time ordering can enjoy:

First Benefit, Warranty Gift: Gift value 6,000 yuan vehicle lifetime warranty (limit first owner non-operating car);

Second Benefit, Finance Gift: 0 down payment and other financial products selectable;

Third Benefit, Referral Gift: Old customer referral sales, reward up to 800 yuan JD Card;

Fourth Benefit, Upgrade Gift: Full series lifetime OTA free upgrade;

Fifth Benefit, Traffic Gift: Basic traffic lifetime free, entertainment traffic 2 years free and unlimited.

At the time of the World Cup opening, BJ30 Traveler High-Light Edition also limited-time starts "Passionate World Cup, High-Light Win Big Prize" activity: Purchase car at any authorized store nationwide, can obtain prediction qualification, accurately predict World Cup champion and final score, enjoy another 50,000 yuan purchase subsidy.

Real strength is not afraid of strict scrutiny. At the press conference site, Beijing Off-road partnered with CCTV Finance to tear down and live-stream a BJ30 Traveler that had driven 150,000 kilometers, showing durability quality with real vehicle condition. At the same time, lenses deeply visited BAIC Zhuzhou Super Factory, witnessing how Chinese manufacturing defends every car's excellent quality control from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family, BJ30 Traveler after teardown: Engine turbo is clean, carbon deposits very few, power output still sufficient, transmission case intact not leaking oil, internal gears also no wear pits, power system status excellent; Battery pack no bulging, leaking liquid, internal degradation decay situation, long-term use no worry battery aging failure; Subframe, suspension arms no rust, leaking oil problem, whole chassis flatness, neatness and new car difference very small, passive safety protection always online. This live stream proves with lenses, BJ30 Traveler materials solid, craft reliable, durability outstanding, can bring users lower repair costs, longer car replacement cycle, and sense of safety for every departure.

Beijing Off-road also partnered with CCTV Finance to deeply visit BAIC Zhuzhou Super Factory, from manufacturing source to reveal the logic behind BJ30 Traveler exquisite quality. In the welding workshop, hundreds of robots coordinate work, 100% automation, glue application error not exceeding a hair's width, guaranteeing car body skeleton is more solid, anti-collision, anti-deformation ability stronger, walking bad roads no noise, collision time safer; In the stamping workshop, more than five thousand tons huge stamping equipment once press molding car body panels, guaranteeing car body uniform neat, lines smooth, good looking high looks appearance source from high precision stamping base; In the spraying workshop, dozens of robots automatic spray, matching environmental water-based paint, harmful pungent volatile substances reduce by more than 60%, new car no odor, elderly children riding more assured, paint surface also more sun-resistant, more corrosion-resistant. At the same time, every process has quality control check gate, guaranteeing every off-line BJ30 Traveler all quality standards met, letting users buy assured, drive solid.

150,000 Loves, High-Light Arriving. As off-road family, Beijing Off-road with multi-product matrix accurate layout, dedicated to letting users with different needs all find the most fitting travel partner. BJ30 Traveler High-Light Edition with extreme product power and sincere price, letting every love not be let down, letting every departure shine brightly; BJ40 Extended-Range Long-Range Version then with "City-Off-road Extreme Safety" hard-core strength, accompany users to rush to wider world. In future, Beijing Off-road will continue to stand shoulder-to-shoulder with car owners, rush to next journey mountains lakes sea, jointly go to every high-light moment.

Beijing Off-road brought a new annual model to the BJ30 Traveler series – BJ30 Traveler Highlight Edition. Beyond the original basic capabilities, the new vehicle has been upgraded in appearance, performance, and experience, to attract the attention of the target group with more distinct product features.

The BJ30 Traveler Highlight Edition launched a total of two models, fuel and hybrid, with an official guide price from 112,900 to 139,900 RMB, and a super trade-in price starting from 82,900 RMB. Along with the launch of the Highlight Edition, the BJ30 Traveler full series offers a 30,000 RMB super trade-in subsidy, with the super trade-in price starting from 69,900 RMB, shared by new purchase and trade-in users.

The BJ30 Traveler Highlight Edition continues the classic boxy shape, with a unique five-arc star ring full-width light, paired with a full set of electrified trendy modification kit, ensuring high recognition. The new vehicle is equipped with front and rear color-matched sport bumpers and exclusive star ring wheels, newly adding Lava Orange, Dome Blue, and Cold River Grey three exclusive paint colors. New orange interior and metal texture trim panels outline a certain sense of layering.

The new vehicle offers two power sets: 1.5T fuel and 1.5T hybrid. Among them, the hybrid version is equipped with the "Tri-power Four-Wheel Drive Six-Mode HEV Hybrid Architecture", the rear motor power increased from 55 kW to 70 kW, further improving power response. This car is equipped with an intelligent electric four-wheel drive system, equipped with electronic center lock, four-wheel electronic limited slip, and intelligent electric ATS all-terrain control system, balancing city commuting and outdoor light off-road travel scenarios. The new vehicle also replaced with a dedicated AGM battery, with a cycle life reaching 3 times that of ordinary batteries.

Compared to ordinary SUVs, the BJ30 Traveler Highlight Edition has a higher body and wider field of view. The vehicle adopts a three-row seven-seat layout, with a wheelbase reaching 2820 mm. After folding down the rear seats, it can form a 1.92 m ultra-long pure flat space, with a trunk maximum volume of 1496 liters. The whole car is also equipped with 38 storage spaces.

In terms of comfort configuration, the BJ30 Traveler Highlight Edition is equipped with seat ventilation/heating, steering wheel heating, wireless phone charging, 1.05 sqm panoramic sunroof, rain sensing automatic window closing, 64-color ambient lighting, and 10-speaker HiFi audio, etc., creating a comfortable driving and riding experience.

Previously, the BJ30 Traveler underwent a fuel-saving challenge in five countries: South Africa, Indonesia, UAE, Poland, and Mexico, with actual test fuel consumption per 100 km all lower than 5 liters, and a range exceeding 1000 km. At this launch event scene, the BJ30 Traveler welcomed the 150,000th unit off the line, becoming the fastest model to reach 150,000 sales in the Chinese light off-road SUV field. Beijing Off-road also partnered with CCTV Finance to livestream a teardown of the BJ30 Traveler driven 150,000 km, to showcase its durable quality.

On top of the super trade-in policy, Beijing Off-road also brought multiple benefits, including a whole vehicle lifetime warranty (limited to the first non-commercial owner), 0% down payment and other financial plans, full series lifetime OTA free upgrade, basic traffic free for life, etc. At the same time, buyers of the Highlight Edition can participate in World Cup champion and final score predictions to win up to 50,000 RMB purchase subsidies.

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.

On June 12, the "150,000 Loves, Highlight Arrives" BJ30 Traveler 150,000 Units Production Milestone & Highlight Edition Launch Conference was successfully held at the BAIC Zhuzhou Super Factory. As the benchmark model for Chinese light off-road SUVs achieving 150,000 units in sales the fastest, BJ30 Traveler, relying on long-term market reputation and globally tested quality, refreshed the subdivision market record again.

This event not only witnessed the brand's 150,000 units production milestone, but also officially launched the annual new model — BJ30 Traveler Highlight Edition. BJ30 Traveler series introduces a 30,000 yuan trade-in policy, super trade-in price starting from 69,900 yuan. Annual new model BJ30 Traveler Highlight Edition launched, positioned as light off-road SUV, appearance, performance, experience three dimensions fully upgraded, super trade-in price starting from 82,900 yuan.

(Vice President of BAIC Group, Chairman of Beijing Off-road Zhang Guofu)

Relying on Beijing Off-road's over 60 years of professional off-road technology accumulation, BJ30 Traveler has always established itself in the market with three core hard-core strengths of "Super Off-road, Super Spacious, Super Fuel-Efficient", leading the subdivision track for a long time, winning multiple heavy honors such as continuous 24 months of domestic HEV hybrid SUV sales No. 1, 100,000-150,000 domestic compact SUV depreciation rate No. 1, and also won international awards such as Best Hybrid SUV in the Arab region and Argentina's Annual Best Imported SUV, product strength obtained domestic and foreign market dual certification. This Highlight Edition refreshed launch, accurately fits user real vehicle use needs, makes up for product detail experience, reshapes 100,000 level light off-road SUV value new standard.

CCTV Authority Certification! 150,000 km Real Vehicle Disassembly, Witnessing Hardcore Durability Quality

Real quality can withstand the dual test of time and lenses. The biggest highlight of this launch conference is that Beijing Off-road partnered with CCTV Finance to complete the first 150,000 km BJ30 Traveler real vehicle disassembly live broadcast online in history, facing users' core concerns about vehicle durability and reliability with real car conditions, while deeply visiting the BAIC Zhuzhou Super Factory to trace the rigorous quality control system of Chinese intelligent manufacturing.

150,000 km, equivalent to nearly 10 years of vehicle use mileage for ordinary families, driving intensity of 6 laps around the national border line, the overall state after disassembly is very persuasive. At the powertrain level, engine turbine carbon deposit is extremely small, working conditions are excellent, transmission has no leakage, gears have no wear pits, long-term power output is stable and sufficient; At the battery system level, battery pack has no bulging, liquid leakage, decay deterioration problems, thoroughly dispelling users' new energy vehicle use concerns; At the chassis level, subframe, suspension arms have no rust, oil leakage traces, overall vehicle neatness, flatness is close to new car, passive safety protection is always online.

Hard quality comes from rigorous intelligent manufacturing. BAIC Zhuzhou Super Factory is equipped with full automated production system, welding workshop robots 100% automated operation, glue error not exceeding hair level, greatly improving body rigidity and anti-deformation ability; More than 5,000 tons of giant stamping equipment integrated one-body body plates, lines are neat, structure is stable; Automatic spray workshop uses environmentally friendly water-based paint, harmful volatile substances reduced by more than 60%, new car zero odor, paint surface sun-resistant and corrosion-resistant. Full process multiple quality control checkpoints, ensuring every unit produced meets quality standards from the source.

Highlight Edition Fully Refreshed! Appearance/Performance/Experience Triple Upgrade

BJ30 Traveler Highlight Edition polished and upgraded based on real use feedback from 150,000 owners, on the basis of original hard product power, achieved Highlight Appearance, Highlight Performance, Highlight Experience all-round leap, balancing young personalization and family practicality, making up for full-scenario travel experience.

Highlight Appearance, Salty or Sweet Aura Full. BJ30 Traveler Highlight Edition continues the classic box-style hard shape, standard equipped exclusive Five-Star Ring Through Light Bar, Electric Trend Modification Kit and Star Ring Wheels, recognition is full. Added Lava Orange, Dome Blue, Cold River Grey three exclusive car paints, style personal and versatile. Interior upgraded with orange theme color scheme and metal texture trim plates, matching family mountain-shape instrument details, texture greatly upgraded, daily commute exquisite and good-looking, outdoor off-road aura full.

Highlight Performance, Power Consumption Bidirectional Breakthrough. Compared with ordinary version, Highlight version targeted core performance reinforcement, vehicle use experience fully upgraded. Replaced with triple-life high-performance AGM battery, long-term parking, outdoor electricity use more stable and durable; Equipped with Porsche same-type VGT turbo technology + 41% high thermal efficiency hybrid engine, charging efficiency reaches 99%, balancing strong power and ultra-low fuel consumption. Rear motor power increased to 70kW, start, overtake, lane change response more rapid, thoroughly say goodbye to power dragging, all-road driving more calm.

Highlight Experience, Creating All-domain Comfort Mobile Living Room. Relying on high body architecture, new vehicle vision far exceeds same level, long-distance driving not suppressed. Full car standard equipped with seat ventilation, heating and steering wheel heating, four-season driving heating comfort. Also equipped with rain-sensing automatic window closing, 64-color dynamic ambient lighting, 10-speaker HiFi audio, practical configuration and light luxury ritual sense combination, perfectly adapting to family commute, long-distance travel, outdoor camping and other travel scenarios.

Three-Motor Four-Wheel Drive Six-Mode Architecture Support, Super Off-road Performance Conquers Full-Scenario Road Conditions

As the first HEV hybrid vehicle model of Chinese box-style SUV, BJ30 Traveler is equipped with industry-leading Three-Motor Four-Drive Six-Mode HEV hybrid architecture, experienced global super 26 million HEV user verification, technology is mature and reliable. The whole system consists of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors form three-motor power matrix, division of labor is clear, collaboration is efficient, respectively adapting to long-distance energy saving, real-time energy replenishment and instantaneous burst scenarios.

Smart electric four-wheel drive response speed as low as 30 milliseconds, 0.5 seconds can explode peak torque, matching energy center lock, four-wheel electronic limited slip, AI intelligent super electronic control system, maximum wheel end torque can reach 5,928 N·m, can easily deal with mud, sand, cross-axle, water wading and other complex light off-road road conditions. Six big intelligent drive modes can automatically switch according to road conditions, covering pure electric, series, parallel, engine direct drive and other full working conditions, city commute smooth and fuel saving, highway cruising power sufficient, outdoor off-road calm de-stuck. Also supports full domain OTA lifetime upgrade, continuously optimizing power logic and off-road performance, newer with use.

At the safety level, whole car equipped with 63.4% high-strength steel cage body, key parts full coverage heat-formed steel, body torsional stiffness reaches 24,800 N·m/degree, single wheel suspended half meter can still open door normally. Experienced 4 million km limit environment durability test, rigorous quality far exceeds industry standard, all-round guarding travel safety.

Super Large Space + Ultra-Low Energy Consumption, Balancing Home Practicality and Long-term Worry-free

Space practicality is BJ30 Traveler's core trump card. New car owns 2820 mm extra-long wheelbase, 66% ultra-high space utilization rate, main 100,000 level scarce three-row seven-seater layout, B-class wide comfortable third row can calmly accommodate 1.8 meters adults, full load no crowding. Trunk max expansion volume 1496 L, rear row flat folding can form 1.92 meters super large flat space, camping rest, loading large equipment no pressure. Full car equipped with 38 refined storage locations, fragmented items storage ordered, perfectly adapting to family outing, outdoor camping, daily commute, moving storage and other full-scenario needs.

Energy consumption economy is even same level benchmark. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers cross-region, multi-road condition real test, BJ30 Traveler 100 km fuel consumption process controlled within 5 L, extreme high temperature, ice snow, unpaved road surface all maintained stable low energy consumption performance, one tank fuel range over 1,000 km. Distinguishing from pure electric vehicle's energy replenishment anxiety, HEV hybrid architecture refueling ready to go, no need for charging piles, no need to queue to recharge, can save dozens of hours of energy replenishment time and a lot of vehicle use cost every year, long-term vehicle use worry-free and money-saving.

Sincere Price + Multiple Rights, Entry-Level Enjoy Superior Luxury Experience

BJ30 Traveler this launch covers fuel, hybrid many versions, full series enjoy 30,000 yuan super trade-in policy, no limit vehicle brand, no limit vehicle use years, new purchase, trade-in users can all enjoy, entry threshold greatly reduced. New car multi-model guide price 99,900-139,900 yuan, fuel, hybrid versions complete, super trade-in price as low as 69,900 yuan starting. Specific price as below:

Additionally, new car enjoys five major exclusive lifetime rights, all-round reduce vehicle use cost: First non-commercial owner enjoy value 6,000 yuan whole car lifetime warranty, 0 down payment flexible finance scheme, old customer referral to high 800 yuan JD.com Gift Card, full series lifetime OTA free upgrade, basic traffic lifetime free + 2 years unlimited entertainment traffic. In addition, time-limited start "Passionate World Cup, Highlight Win Big" activity, go to store buy car can participate World Cup prediction, accurate hit champion and final match score can again enjoy 50,000 yuan car purchase subsidy, sincerity full.

Summary: From 150,000 units production market milestone, to CCTV real test certification hardcore quality, to Highlight Edition full refresh upgrade, BJ30 Traveler always stand on user needs, jump out of same level homogenization competition. Relying on city or wild all-around performance, super large flexible space layout, global real test ultra-low energy consumption, disassembly-experienced reliable quality, superimposed 69,900 yuan starting people-friendly entry price and full-cycle worry-free rights, new car perfectly adapting young user personalization travel, multi-child family all-member outing, outdoor light off-road and other multi-scene, truly realize "one car meets all travel needs", becoming 100,000 level light off-road SUV market irreplaceable all-around benchmark.