On June 12, the "150,000 Loves, Highlight Arrives" BJ30 Traveler 150,000 Units Production Milestone & Highlight Edition Launch Conference was successfully held at the BAIC Zhuzhou Super Factory. As the benchmark model for Chinese light off-road SUVs achieving 150,000 units in sales the fastest, BJ30 Traveler, relying on long-term market reputation and globally tested quality, refreshed the subdivision market record again.
This event not only witnessed the brand's 150,000 units production milestone, but also officially launched the annual new model — BJ30 Traveler Highlight Edition. BJ30 Traveler series introduces a 30,000 yuan trade-in policy, super trade-in price starting from 69,900 yuan. Annual new model BJ30 Traveler Highlight Edition launched, positioned as light off-road SUV, appearance, performance, experience three dimensions fully upgraded, super trade-in price starting from 82,900 yuan.
(Vice President of BAIC Group, Chairman of Beijing Off-road Zhang Guofu)
Relying on Beijing Off-road's over 60 years of professional off-road technology accumulation, BJ30 Traveler has always established itself in the market with three core hard-core strengths of "Super Off-road, Super Spacious, Super Fuel-Efficient", leading the subdivision track for a long time, winning multiple heavy honors such as continuous 24 months of domestic HEV hybrid SUV sales No. 1, 100,000-150,000 domestic compact SUV depreciation rate No. 1, and also won international awards such as Best Hybrid SUV in the Arab region and Argentina's Annual Best Imported SUV, product strength obtained domestic and foreign market dual certification. This Highlight Edition refreshed launch, accurately fits user real vehicle use needs, makes up for product detail experience, reshapes 100,000 level light off-road SUV value new standard.
CCTV Authority Certification! 150,000 km Real Vehicle Disassembly, Witnessing Hardcore Durability Quality
Real quality can withstand the dual test of time and lenses. The biggest highlight of this launch conference is that Beijing Off-road partnered with CCTV Finance to complete the first 150,000 km BJ30 Traveler real vehicle disassembly live broadcast online in history, facing users' core concerns about vehicle durability and reliability with real car conditions, while deeply visiting the BAIC Zhuzhou Super Factory to trace the rigorous quality control system of Chinese intelligent manufacturing.
150,000 km, equivalent to nearly 10 years of vehicle use mileage for ordinary families, driving intensity of 6 laps around the national border line, the overall state after disassembly is very persuasive. At the powertrain level, engine turbine carbon deposit is extremely small, working conditions are excellent, transmission has no leakage, gears have no wear pits, long-term power output is stable and sufficient; At the battery system level, battery pack has no bulging, liquid leakage, decay deterioration problems, thoroughly dispelling users' new energy vehicle use concerns; At the chassis level, subframe, suspension arms have no rust, oil leakage traces, overall vehicle neatness, flatness is close to new car, passive safety protection is always online.
Hard quality comes from rigorous intelligent manufacturing. BAIC Zhuzhou Super Factory is equipped with full automated production system, welding workshop robots 100% automated operation, glue error not exceeding hair level, greatly improving body rigidity and anti-deformation ability; More than 5,000 tons of giant stamping equipment integrated one-body body plates, lines are neat, structure is stable; Automatic spray workshop uses environmentally friendly water-based paint, harmful volatile substances reduced by more than 60%, new car zero odor, paint surface sun-resistant and corrosion-resistant. Full process multiple quality control checkpoints, ensuring every unit produced meets quality standards from the source.
Highlight Edition Fully Refreshed! Appearance/Performance/Experience Triple Upgrade
BJ30 Traveler Highlight Edition polished and upgraded based on real use feedback from 150,000 owners, on the basis of original hard product power, achieved Highlight Appearance, Highlight Performance, Highlight Experience all-round leap, balancing young personalization and family practicality, making up for full-scenario travel experience.
Highlight Appearance, Salty or Sweet Aura Full. BJ30 Traveler Highlight Edition continues the classic box-style hard shape, standard equipped exclusive Five-Star Ring Through Light Bar, Electric Trend Modification Kit and Star Ring Wheels, recognition is full. Added Lava Orange, Dome Blue, Cold River Grey three exclusive car paints, style personal and versatile. Interior upgraded with orange theme color scheme and metal texture trim plates, matching family mountain-shape instrument details, texture greatly upgraded, daily commute exquisite and good-looking, outdoor off-road aura full.
Highlight Performance, Power Consumption Bidirectional Breakthrough. Compared with ordinary version, Highlight version targeted core performance reinforcement, vehicle use experience fully upgraded. Replaced with triple-life high-performance AGM battery, long-term parking, outdoor electricity use more stable and durable; Equipped with Porsche same-type VGT turbo technology + 41% high thermal efficiency hybrid engine, charging efficiency reaches 99%, balancing strong power and ultra-low fuel consumption. Rear motor power increased to 70kW, start, overtake, lane change response more rapid, thoroughly say goodbye to power dragging, all-road driving more calm.
Highlight Experience, Creating All-domain Comfort Mobile Living Room. Relying on high body architecture, new vehicle vision far exceeds same level, long-distance driving not suppressed. Full car standard equipped with seat ventilation, heating and steering wheel heating, four-season driving heating comfort. Also equipped with rain-sensing automatic window closing, 64-color dynamic ambient lighting, 10-speaker HiFi audio, practical configuration and light luxury ritual sense combination, perfectly adapting to family commute, long-distance travel, outdoor camping and other travel scenarios.
Three-Motor Four-Wheel Drive Six-Mode Architecture Support, Super Off-road Performance Conquers Full-Scenario Road Conditions
As the first HEV hybrid vehicle model of Chinese box-style SUV, BJ30 Traveler is equipped with industry-leading Three-Motor Four-Drive Six-Mode HEV hybrid architecture, experienced global super 26 million HEV user verification, technology is mature and reliable. The whole system consists of 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motors form three-motor power matrix, division of labor is clear, collaboration is efficient, respectively adapting to long-distance energy saving, real-time energy replenishment and instantaneous burst scenarios.
Smart electric four-wheel drive response speed as low as 30 milliseconds, 0.5 seconds can explode peak torque, matching energy center lock, four-wheel electronic limited slip, AI intelligent super electronic control system, maximum wheel end torque can reach 5,928 N·m, can easily deal with mud, sand, cross-axle, water wading and other complex light off-road road conditions. Six big intelligent drive modes can automatically switch according to road conditions, covering pure electric, series, parallel, engine direct drive and other full working conditions, city commute smooth and fuel saving, highway cruising power sufficient, outdoor off-road calm de-stuck. Also supports full domain OTA lifetime upgrade, continuously optimizing power logic and off-road performance, newer with use.
At the safety level, whole car equipped with 63.4% high-strength steel cage body, key parts full coverage heat-formed steel, body torsional stiffness reaches 24,800 N·m/degree, single wheel suspended half meter can still open door normally. Experienced 4 million km limit environment durability test, rigorous quality far exceeds industry standard, all-round guarding travel safety.
Super Large Space + Ultra-Low Energy Consumption, Balancing Home Practicality and Long-term Worry-free
Space practicality is BJ30 Traveler's core trump card. New car owns 2820 mm extra-long wheelbase, 66% ultra-high space utilization rate, main 100,000 level scarce three-row seven-seater layout, B-class wide comfortable third row can calmly accommodate 1.8 meters adults, full load no crowding. Trunk max expansion volume 1496 L, rear row flat folding can form 1.92 meters super large flat space, camping rest, loading large equipment no pressure. Full car equipped with 38 refined storage locations, fragmented items storage ordered, perfectly adapting to family outing, outdoor camping, daily commute, moving storage and other full-scenario needs.
Energy consumption economy is even same level benchmark. Previously South Africa, Indonesia, UAE, Poland, Mexico five countries car bloggers cross-region, multi-road condition real test, BJ30 Traveler 100 km fuel consumption process controlled within 5 L, extreme high temperature, ice snow, unpaved road surface all maintained stable low energy consumption performance, one tank fuel range over 1,000 km. Distinguishing from pure electric vehicle's energy replenishment anxiety, HEV hybrid architecture refueling ready to go, no need for charging piles, no need to queue to recharge, can save dozens of hours of energy replenishment time and a lot of vehicle use cost every year, long-term vehicle use worry-free and money-saving.
Sincere Price + Multiple Rights, Entry-Level Enjoy Superior Luxury Experience
BJ30 Traveler this launch covers fuel, hybrid many versions, full series enjoy 30,000 yuan super trade-in policy, no limit vehicle brand, no limit vehicle use years, new purchase, trade-in users can all enjoy, entry threshold greatly reduced. New car multi-model guide price 99,900-139,900 yuan, fuel, hybrid versions complete, super trade-in price as low as 69,900 yuan starting. Specific price as below:
Additionally, new car enjoys five major exclusive lifetime rights, all-round reduce vehicle use cost: First non-commercial owner enjoy value 6,000 yuan whole car lifetime warranty, 0 down payment flexible finance scheme, old customer referral to high 800 yuan JD.com Gift Card, full series lifetime OTA free upgrade, basic traffic lifetime free + 2 years unlimited entertainment traffic. In addition, time-limited start "Passionate World Cup, Highlight Win Big" activity, go to store buy car can participate World Cup prediction, accurate hit champion and final match score can again enjoy 50,000 yuan car purchase subsidy, sincerity full.
Summary: From 150,000 units production market milestone, to CCTV real test certification hardcore quality, to Highlight Edition full refresh upgrade, BJ30 Traveler always stand on user needs, jump out of same level homogenization competition. Relying on city or wild all-around performance, super large flexible space layout, global real test ultra-low energy consumption, disassembly-experienced reliable quality, superimposed 69,900 yuan starting people-friendly entry price and full-cycle worry-free rights, new car perfectly adapting young user personalization travel, multi-child family all-member outing, outdoor light off-road and other multi-scene, truly realize "one car meets all travel needs", becoming 100,000 level light off-road SUV market irreplaceable all-around benchmark.
