June 12, the BJ30 Traveller 150,000 units rolled off the production line and the Highlight Edition launched. All models offer a 30,000 yuan trade-in subsidy, with a super trade-in price starting from 69,900. The new model BJ30 Traveller super trade-in price starts from 82,900, and Beijing Off-road also live-streamed a teardown of a BJ30 Traveller that has driven 150,000 kilometers.

The BJ30 Traveller is equipped with the "Triple Engine, Four-Wheel Drive, Six-Mode HEV Hybrid Architecture", and is one of the rare HEV hybrid models in the boxy SUV category. Triple Engine Powerconsists of a hybrid dedicated engine with 41% thermal efficiency, a front drive motor, and a rear drive motor, achieving long-distance energy saving, real-time recharging, and instant power burst; Intelligent Four-Wheel Driveresponse speed reaches 30 milliseconds, peak torque can be burst in 0.5 seconds. Six Major Modescan automatically select the optimal working mode, keeping the power in the best state at all times. Combined with energy central lock, four-wheel electronic limited slip, and intelligent electric ATS All-Terrain Control System, it easily handles mud, sand and other scenarios.

The BJ30 Traveller provides three-row seven-seat layout, wheelbase is 2820mm, usable space ratio 66%, maximum trunk capacity 1496L, rear seats support flat folding. 38 storage spaces throughout the vehicle.

In terms of energy consumption, tested by automotive bloggers from five countries: South Africa, Indonesia, UAE, Poland, and Mexico, the BJ30 Traveller achieved fuel consumption not exceeding 5L per 100km in every country, with a range over 1,000 km per tank of fuel. Additionally, the advantage of HEV hybrid is that there is no need to find charging piles, just refuel and go.

The BJ30 Traveller Highlight Edition continues the boxy styling, adopts an orange theme color, full set of trendy styling kit. The front face features a through-type five-star ring lighting group; exclusive dense spoke star-ring wheels with orange outer ring, same color front and rear sport bumpers, including orange grille design surrounded by lighting group; the interior also features matching orange and metal texture trim panels.

In terms of configuration, the BJ30 Traveller Highlight Edition is equipped with high-performance, long-life dedicated AGM battery, cycle life is 3 times that of a conventional battery; rear motor power increased from 55 kW to 70 kW, power is stronger.

The BJ30 Traveller is equipped with seat heating, ventilation, steering wheel heating and other functions. In intelligent configuration, the system can sense raindrops, automatically close windows. 64-color ambient lighting can pulse with the music rhythm.

At the press conference venue, Beijing Off-road partnered with CCTV Finance to conduct a live teardown of the BJ30 Traveller that has driven 150,000 kilometers, to demonstrate durability quality with real vehicle condition. Meanwhile, the camera team visited the BAIC Zhuzhou Super Factory in depth, witnessing how Chinese smart manufacturing maintains excellent quality control for every car from the source.

150,000 kilometers is equivalent to nearly ten years of usage mileage for an ordinary family. After disassembling the BJ30 Traveller: engine turbo is clean with little carbon buildup, power output is still abundant, transmission casing is intact and oil-free, internal gears have no wear or pits, power system status is excellent; battery pack has no bulging, leakage, or internal deterioration/decay, no need to worry about battery aging failure after long-term use; subframe and suspension arms have no rust, oil seepage or leakage problems, the flatness, regularity of the entire chassis is very close to new car, passive safety protection is always on. This live stream proves with lens that BJ30 Traveller uses solid materials, reliable craftsmanship, and outstanding durability, able to bring users lower maintenance costs, longer vehicle replacement cycles, and peace of mind for every trip.

唔知有幾多朋友最近期關注 10 萬內純電 SUV 市場？近段時間睇嚟，呢個細分市場好熱鬧。就講長安啟源全新 Q05 同零跑 A10，上個月銷量分別達 15814 輛同 14372 輛，全部挺進 2026 年 4 月銷量排行全品類前 10，長安啟源全新 Q05 甚至奪得緊緊湊型純電 SUV 市場嘅銷冠。

（長安啟源全新 Q05）

值得留意係，兩款大熱門產品亮點亦唔少，9 萬級可以得到 500km+嘅續航，零跑 A10 甚至配備激光雷達，有高級智駕輔助需求嘅朋友嚟講，呢架車吸引力的確唔低。但係喺價格上，同為高配嘅長安啟源全新 Q05 506Max+ 同零跑 A10 505 激光雷達版，終端價格分別係 9.59 萬同 8.68 萬，手握 9 萬左右預算嘅朋友都可以考慮。明顯係，又去到決賽圈二揀一環節。

（零跑 A10）

如果對預算比較敏感，咁喺長安啟源全新 Q05 同零跑 A10 之間，後者可能更受歡迎，畢竟終端價格實打實平咗幾千元。而且，高配 A10 配有激光雷達，市區/高速情況均能啟動領航輔助駕駛，呢個就係佢嘅優勢所在。當然，如果預算允許，揀長安啟源全新 Q05 高配，都有帶激光雷達嘅高級輔助駕駛。

（長安啟源全新 Q05）

但既然係買車前嘅橫評，唔少全方位對比。首先從尺寸睇，作為緊湊型 SUV，長安啟源全新 Q05 長寬高分別係 4435*1855*1595mm，軸距為 2735mm。而零跑 A10 車型級別就係小型 SUV，長寬高分別係 4270*1810*1635mm，軸距為 2605mm。

（零跑 A10）

如果只係考慮代步、通勤，零跑 A10 嘅細個嘅略有優勢，方便行街串巷。但實際上，好多人買車都要兼顧家用，10 萬內預算也多以剛需用車群體為主。既然係剛需，且有家用需求，嗰空間自然唔好掉鏈子。

（長安啟源全新 Q05）

（零跑 A10）

講返日常家庭出行嚟講，兩車之間 130mm 軸距差異，直接反映喺後排體驗。坐入長安啟源全新 Q05 後排，腿部空間平整兼寬敞，一齊坐 3 位成年人都唔會太擠；但係坐入零跑 A10 後排，無論坐寬定係腿部空間都會細少少。媽咪喺後排照顧孩子，長安啟源全新 Q05 後排更加寬敞嘅空間會更加方便佢操作，孩子都能有更大嘅活動空間。

（長安啟源全新 Q05）

（零跑 A10）

除咗空間，通勤黨同家庭用戶對舒適配置都比較關注。睇嚟對比，兩車都有配電動尾門、無匙進入、自適應遠近光等外部配置。但係從車廂內睇，零跑 A10 副駕無法電動調節，後排靠背都唔支援角度調節，同埋缺少後排空調出風口、車內 PM2.5 過濾裝置等。

（長安啟源全新 Q05）

（零跑 A10）

反觀長安啟源全新 Q05，除咗副駕支持電動調節，前排仲集成咗加熱/通風/按摩/副駕腿托功能，對比零跑 A10 只提供前排座椅加熱，佢嘅品質無疑更上一層樓。包括後排乘員都有少少照顧，例如靠背角度可調、配有後排空調出風口、後排中央扶手/杯架等，更加適合家人同行呢類場景。

（長安啟源全新 Q05）

（零跑 A10）

除咗舒享體驗，行駛系統嘅對比我哋都唔好忽略。首先從大家關注嘅續航睇，長安啟源全新 Q05 同零跑 A10 分別搭載 51.9kWh、53kWh 電池，CLTC 純電續航做到 506km、505km，差異大可忽略。但從電芯供應鏈睇，前者出自寧德時代，後者就係國軒高科/江蘇正力，若論品牌含金量，“寧王”順位自然靠前，更值得信賴。另外，兩車都有全球品質，按照全球嚴苛嘅標準打造，零跑 A10 符合國內、歐盟雙標準，長安啟源全新 Q05 已經喺泰國上市，未來仲會相繼落地多個國家地區，最終開拓歐洲區域，此外仲有央企背書，質量品質都好可靠。

因為本文討論嘅係 A10 嘅 505 版本，採用電池液冷技術，溫控較好，而如果係 403 版本，採用成本低嘅風冷技術，散熱效果較差。呢點上，全新 Q05 做得更好，入門就採用電池直冷技術，高配用嘅係液冷技術，能更好地實現熱管理，保證電池安全。

（長安啟源全新 Q05）

（零跑 A10）

動力方面，長安啟源全新 Q05 同零跑 A10 都係前置單電機佈局，電機最大動力輸出分別係 120kW/190N·m、90kW/150N·m，0-100km/h 加速時間分別做到 8.9 秒同 10.6 秒。坦率嚟講，兩款車喺純電陣營加速性能都中規中矩；但係相對嚟講，長安啟源全新 Q05 嘅 8 秒級零百加速，喺山路行駛、高速超車等情況下會比零跑 A10 更加分。

（長安啟源全新 Q05）

（零跑 A10）

總結嚟講，零跑 A10 505 激光雷達版優勢突出：價格更低、智駕輔助覆蓋範圍更廣，適合預算優先 + 科技嘗鮮嘅消費者。而長安啟源全新 Q05 更強調“全面”二字：加少少預算同樣可以獲得高級輔助駕駛，而且尺寸更大、舒適配置更高、採用頭部電芯供應鏈，動力亦更強，綜合表現更全能。總括嚟講，預算 9 萬級追求面面俱到嘅家用體驗，長安啟源全新 Q05 506Max+ 更加值得考慮。

Frankly, boxy SUVs have been a bit too hot these years.

Show one at the auto show, square body, bold eyebrows, black wheel arches, add a few camping chairs, sky canopy, coffee pot, and the vibe is instantly there. But the issue is, when consumers actually spend money, they aren't thinking only of poetry and distant dreams. They calculate: Is the commute stuck in traffic daily? Is fuel consumption high? Is it cramped for the whole family? Going to the mountains on weekends, do you regret the fuel cost coming back?

So, for this "5 Nations · Break 5L Fuel Challenge" of the BJ30 Traveler, it looks like a live streaming event, but in reality, it is poking the most sensitive nerve of the boxy SUV market: rugged capability is acceptable, but don't ask me to pay for sentiment daily.

On June 5th, Beijing Off-Road pulled the BJ30 Traveler into a live stream of a 3+ hour field test. Before the event, it had collaborated with local automotive bloggers from South Africa, Poland, Indonesia, UAE, and Mexico for cross-border road tests, covering different climates, urban roads, and unpaved composite road conditions; in the domestic live stream, this 70,000 yuan range boxy SUV finally delivered a result of less than 5L fuel consumption per 100km across multiple road conditions.

This number is very striking. It's even so glaring that it makes people instinctively suspicious.

After all, the phrase "fuel consumption breaks 5" has been worn out in today's automotive communications. Everyone knows fuel consumption tests are most susceptible to route, speed, temperature, and driving style. Claiming all users can consistently achieve 5L is neither rigorous nor responsible. However, what's noteworthy this time is that Beijing Off-Road didn't just use a lab report to fool people; it placed the car in real-world scenarios: urban commuting, highway cruising, rural gravel roads, unpaved surfaces, and light inclines. It at least didn't dodge the scrutiny.

More critically, it targeted not a niche pain point, but the most realistic anxiety of ordinary families.

Imagine a scenario: 8:30 AM, major city arteries clogged in red, traffic inching forward. Traditional fuel-powered boxy SUVs idle there, crawling, fuel gauge dropping slowly, the driver's heart grows impatient. By the weekend, the whole family wants to camp in the suburbs; tents, folding tables, cookers, and children's toys fill the trunk, road conditions shift from asphalt to gravel. At this moment, you hope the car is big, stable, and rugged, yet you don't want it to behave like a fuel-guzzling machine.

The truly smart part of the BJ30 Traveler lies right here.

It didn't package itself as an extreme off-road machine, but targeted the broader market of "Urban Daily Use + Light Off-Road". 3-Motor HEV hybrid, 3-Motor 6 modes, electric AWD, sounds like tech jargon, but in plain language it means: use electric drive more at low speeds, save fuel in traffic jams, and engage the engine when power is needed. For most people, this is more persuasive than chanting "Hardcore Gene" a hundred times.

Consider the space. 2820mm wheelbase, 1.92m large bed with rear seats folded, full set of camping gear can be stored, these numbers are not mere show. Chinese families buying SUVs rarely do so just for the driver's pleasure. Can children stretch their legs in the rear? Does the elderly get tired sitting for long? Can the trunk fit camping gear? These details are more telling than a single line about "segment-leaping space". Not feeling cramped when sitting inside, and not struggling when packing, is true family value.

Of course, the BJ30 Traveler also didn't completely give up on "Wildness".

215mm ground clearance, ATS All-Terrain System, millisecond-level electric AWD. Facing country roads, gravel, unpaved surfaces, and light inclines, these configurations are sufficient. Note, sufficient, not mythical. It's not asking you to take it to uninhabited areas to face challenges head-on, nor replacing traditional hardcore off-roaders. It serves more authentic Chinese mobility: county roads, mountain paths, muddy roads at farmhouses, and the last two kilometers before the campground.

This is where it's most worth talking about.

In the past, many boxy SUV models sold posture; they looked good driving out and stylish parked in front of coffee shops. But posture can't fill your stomach. Fuel costs, maintenance, space, comfort, and drivability ultimately end up on a family budget. The BJ30 Traveler's strength lies not in any single parameter being exaggerated, but in forcibly combining "Boxy Sentiment" with "Family Economics".

The "70,000 yuan price range, scarce boxy HEV at the same price point", this sentence is where the real impact lies.

Because it lowered the threshold for things that previously seemed exclusive. Previously, if you wanted a boxy SUV, you often had to accept higher prices, higher fuel consumption, and stronger usage compromises. Now the BJ30 Traveler tells you: I give you the boxy look, hybrid low fuel consumption, plus large space and light off-road capability. It may not top every category in the industry, but the combination is powerful, especially for fuel-powered SUVs in the same price range.

However, I still reserve a little hesitation.

A single live stream cannot prove everything. Whether the 5-nation road test or domestic field test, the true test remains in the users' hands. How is the real fuel consumption after a year of driving? How is the stability of the electric AWD under high-frequency complex road conditions? Is the long-term maintenance cost truly as worry-free as advertised? These questions cannot be stamped with a single event. The market lacks no noise; it lacks a reputation that can stand the test of three years.

But conversely, the BJ30 Traveler has already thrown the problem to peers.

If a 70,000 yuan boxy SUV can press fuel consumption within 5L, can offer a 2820mm wheelbase, 1.92m large bed, 215mm ground clearance, and cover city, highway, rural, gravel, and light off-road scenarios, then those products that only stack styling, stack emotions, and stack slogans should be nervous.

On June 12th, the BJ30 Traveler Highlight Edition will also be launched. Official information shows the new car will have configuration upgrades, power optimization, and new exclusive colors. Simply put, Beijing Off-Road has no intention to stop there; it wants to keep stoking this fire. As for whether it will become a blockbuster, it depends on the final price, configuration sincerity, and the real reputation after delivery.

But at least for now, the BJ30 Traveler has put a question on the table: Boxy SUVs, why must they always be expensive and fuel-guzzling?

This question is sharp and very realistic.

If the past boxy SUV market sold distance, sentiment, and posture, then the BJ30 Traveler this time sells something else: a sense of freedom that ordinary people can afford. It is not high and mighty, not pretending to be mysterious, nor pretending to be omnipotent. It just tells you: you can save on fuel during the workweek, drive boldly on the weekend, the whole family can fit inside, and the fuel costs won't make you wince.

This is far more ruthless than empty calls for "hardcore".

June 12, the BJ30 Traveler 150,000-unit production exit and Highlight Edition launch event themed "150,000 Loves, Arriving for Glory" was grandly held at BAIC Zhuzhou Super Factory. The scene not only welcomed the smooth exit of the 150,000th BJ30 Traveler vehicle, the brand new BJ30 Traveler Highlight Edition also officially debuted. The new car is positioned as a light off-road SUV, all series enjoy a 30,000 yuan super trade-in subsidy, ordinary version super trade-in price starting at 69,900 yuan, Highlight Edition super trade-in price starting at 82,900 yuan. Meanwhile, Beijing Off-road partnered with CCTV to conduct a live stream of a 150,000-kilometer real vehicle disassembly, using real vehicle condition and factory traceability dual forms to verify the product's solid quality and Chinese intelligent manufacturing strength to the whole network.

Zhang Guofu, Vice President of BAIC Group and Chairman of Beijing Off-road, stated on site that the BJ30 Traveler is currently the fastest-selling light off-road SUV to achieve 150,000 units sales volume domestically. Behind the sales of 150,000 units is the recognition and trust of global users. This model not only presented an eye-catching answer to Chinese HEV technology, but is also a powerful declaration of Chinese intelligent manufacturing going global. As the first HEV hybrid vehicle in the Chinese Box SUV category, the BJ30 Traveler relies on Beijing Off-road's sixty-plus years of off-road technology accumulation, leveraging three core advantages of **Super Off-road, Super Large, Super Savings**, successfully establishing a foothold in the global market.

In terms of off-road performance, the BJ30 Traveler is equipped with the industry-leading three-engine four-wheel drive six-mode HEV hybrid architecture. This system consists of a hybrid dedicated engine with thermal efficiency up to 41% and front-rear dual drive motors forming a three-engine power combination, respectively adapting to different working conditions such as long-distance energy saving, real-time charging, and instant acceleration; the intelligent four-wheel drive system response is only 30 milliseconds, 0.5 seconds to explode peak torque. With energy center lock, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, the vehicle can freely switch six driving modes, easily conquering mud, sand, gravel roads and other complex road conditions, ensuring neither city commuting nor outdoor light off-road is compromised.

Space performance is the core highlight of home travel. The new car adopts a 3-row 7-seat layout, wheelbase reaches 2820mm, space efficiency rate 66%, 3rd row space is spacious, adults with height 1.8 meters can also sit comfortably. Under normal conditions, trunk capacity is 1496 liters, rear seats fully flat fold down to form 1.92 meters super large rest space. The whole car is set with 38 storage points, large and small personal items can be properly stored, fully meeting diversified needs such as family travel, outdoor camping, daily loading, etc.

In terms of energy consumption and usage costs, the BJ30 Traveler performance is very eye-catching. Previously, auto bloggers from South Africa, Indonesia, UAE, Poland, and Mexico jointly tested, this car combined fuel consumption per 100 kilometers is controlled within 5 liters, one tank of fuel range exceeds 1,000 kilometers. The model adopts an oil-hybrid architecture, no need to rely on charging piles, refuel to go, annually can save users a lot of charging time. Meanwhile, first owners can enjoy whole vehicle lifetime warranty, high-voltage battery no safety hazards, later maintenance convenient, parts supply sufficient, truly achieving save money, save time, save worry.

The BJ30 Traveler Highlight Edition launched this time, on the basis of current car models around **Highlight Appearance, Highlight Performance, Highlight Experience** three dimensions comprehensive upgrade. Appearance continues classic box hard styling, equipped with exclusive five-star ring through light group, exclusive star ring wheels and front-rear same color sports bumpers, at the same time newly added exclusive paint and orange interior, matching metal texture trim plate, hard temperament and fine texture both have.

Power system completed multiple optimization upgrades, replaced cycle life up to ordinary battery 3 times high performance AGM battery, equipped with Porsche same type turbocharging technology, whole vehicle charging efficiency increased to 99%; rear motor power increased from 55 kW to 70 kW, intersection start, ramp merge, emergency avoidance and other scenarios power response is more swift.

Driving experience further advanced, new car equipped with seat heating, ventilation and steering wheel heating functions, equipped with induction automatic window closing system, 64 color ambient lights can follow music rhythm change, turn cabin into comfortable pleasant moving living room, take into account daily commute and long-distance travel ride experience.

To give back to the broad consumers, Beijing Off-road launched multiple limited-time courtesies. All series vehicles can enjoy 30,000 yuan super trade-in subsidy, no limit brand, no limit car age, new purchase and trade-in users can all participate. Stacked five exclusive rights: First non-operating owner can be gifted value 6,000 yuan whole vehicle lifetime warranty; provide 0 down payment etc. flexible financial solutions; old customer referral transaction can collect up to 800 yuan JD card; all series vehicles enjoy lifetime OTA free upgrade; basic traffic lifetime free, entertainment traffic enjoy 2 years unlimited. Just coinciding with the World Cup event period, car buying users can also participate in guessing activity, accurately guessing champion team and final match score, additionally enjoy 50,000 yuan car buying subsidy.

Quality always withstands severe inspection. Event scene, CCTV Finance full process live stream a car driven 150,000 kilometers of BJ30 Traveler disassembly whole process. This mileage is equivalent to ordinary family nearly ten years usage mileage, disassembly result shows, engine carbon accumulation very little, power status still full, transmission no leakage, gear wear tiny; battery pack no bulge, leak, decay and other problems; sub-frame, suspension etc. chassis parts no rust, oil seepage phenomenon, whole car condition close to new car standard. Live stream team also deep into BAIC Zhuzhou Super Factory, visited stamping, welding, painting etc. production workshops. Whole factory mass automation robot operation, stamping, welding precision strict, painting uses environmental friendly water-based paint, from production source control body strength, paint surface quality and cabin health, every process is set with quality control checkpoint, build solid quality foundation.

Currently BJ30 Traveler family model official guide price range is 99,900 - 139,900 yuan, covering fuel standard version, fuel advanced version, fuel seven-seat version, hybrid advanced version and all new highlight version multiple configurations, price gradient clear, can meet different budget, different scenario car use needs. From leading landing hybrid technology box SUV, to iterative upgraded highlight version, to winning 150,000 units market good achievement, BJ30 Traveler walked out a "Can City Can Wild, All-round Practical" development route.

In the future, Beijing Off-road will continue to deeply cultivate light off-road market segment, with hardcore products, affordable price, perfect service, promote off-road life popularization, accompany tens of thousands of users run to mountains and daily life, unlock more highlight travel moments.

BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

Eight Models Break 20,000 Monthly Sales, Song and Yuan Brands Stabilize at 50,000

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.

The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.

Fang Cheng Bao Year-on-Year Surges 139.7%, Brand Upward Positioning Takes Effect

The high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

Overseas Explosion: 160,600 Units in Single Month, Accounting for Over 40% of Total Sales, Becomes Second Growth Curve

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.

Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.

Intelligent Driving Empowers Product Iteration, H2 New Products Prepare to Surge Volume

May marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.

From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.

As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.

Have you ever seen the roads in India?

I've seen them online.

The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".

However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.

According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.

Some netizens commented: Did the three Japanese car companies have too much money?

In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.

Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.

So, it wasn't that Japanese car companies chose India, but because they had no choice.

The Pain of Japanese Car Companies

Past Japanese cars were truly the envy of others.

Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...

Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.

With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".

Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.

According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.

You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.

Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.

Apart from China, Japanese cars are also not doing well in the US.

On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.

This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.

Looking at Japan itself, it is actually not easy either.

Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.

Executives looking at the reports, their backs went cold, only to find a new growth curve.

So, Japanese car companies didn't fall in love with India, there was nowhere else to go.

Deep Thought on Choosing India

So, what magic does India have, to make Japanese car companies invest heavily?

The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.

The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.

The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.

So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.

The Nikkei also believes that India is expected to become its global car supply center.

The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.

But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.

Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.

So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.

But, is the Indian market really that easy to mix?

The Hard-to-Bite Indian Market

Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.

First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?

India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.

Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?

Isn't this a version of the Thai market?

Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.

If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.

Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.

This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.

So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.

Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.

Epilogue

Japanese cars this trip to India, not go for tourism, is go to make a living.

Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.

Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.

As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.

But no matter how, this play just started, we slowly watch is okay.

Anyway India's story, never bored.

Article | Auto Expert Compilation

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May 21, the opening ceremony of the 12th Chengdu International Auto Parts and Aftermarket Service Exhibition and the China Auto Ecosystem Partners Conference was held at Century City New International Conference and Exhibition Center in Chengdu. This event, themed "Leading the Trend 2026: A Must-Do, Taking a Step Ahead", focused on two current hot topics "Automotive Modification Industry Supply Chain" and "Automotive Complete Vehicle & Parts Industry Going Global", gathering industry elites to discuss the industry's future, injecting strong momentum into the high-quality development of the Southwest automotive industry.

During the keynote speech session, Xu Changming, former Deputy Director of the National Information Center and Senior Economist (Positive Level), believed that China's auto exports are at a historical leap stage, and the underlying logic for future growth is solid - release of demand in emerging global markets, qualitative change in competitiveness of Chinese brands, and active going global of the whole industry chain. Despite volatile factors such as trade friction and local protection, the trend of internationalization is irreversible. Enterprises should focus on quality and service, avoid vicious competition, promote the upgrade from "Complete Vehicle Export" to "Ecosystem Going Global", and achieve sustainable, upward global development amidst fluctuations.

The following is the speech transcript (compared based on recording by Auto Expert):

Respected guests, good morning! I am very happy to share my views on auto export and internationalization trends with you today.

This chart shows that during the "14th Five-Year Plan" period, China's auto exports achieved leapfrog development. Before 2020, for about ten-plus years, auto exports were stable at around 1 million vehicles. In 2021 it reached 2 million vehicles, and last year it reached 7.1 million vehicles. In five years, it increased by 6 million vehicles, which is a major trend. In the first four months of this year, exports reached 3.18 million vehicles, up 62% year-on-year, another year of rapid growth. China has large export volumes in major global regions and countries. Among them, exports to Asia are the highest, reaching 3 million vehicles last year, followed by Europe. At the country level, exports to three countries exceed 500,000 vehicles, exports to five countries are at the 300,000 vehicle level, and exports to more than ten countries are between 100,000 and 200,000 vehicles. Overall, China's export distribution globally is relatively balanced.

Everyone is concerned about the export trend in the next five years. We judge that in the next few years, China's auto internationalization will still maintain a relatively good development trend. There are three reasons:

Reason One: The potential of international markets is huge, providing potential opportunities for China's auto exports.

This chart shows the change in global auto market sales over the past twenty-plus years. Actually, going back forty years, from 1960, global total auto sales increased by 10 million vehicles every ten years. The fastest recent growth was from 2011 to 2017, increasing by 20.2 million vehicles in seven years. Why so fast? Because China and India, two major population countries, saw synchronous market growth in these seven years - China doubled, and India's market also rose. During the "14th Five-Year Plan" period, the past five years saw recovery growth from the pandemic, with the global market increasing by 13 million vehicles, of which China accounted for over 6 million vehicles, and we shared a larger portion of the increase. More critically, the growth of the global market mainly comes from emerging market countries. The two curves in the chart, blue represents mature markets, red represents emerging markets. Mature markets are stable at 40 million vehicles, no growth in twenty years, and even slightly declining in recent years; while emerging markets grew from over 9 million vehicles to over 40 million vehicles. Starting from 2021, consumption in emerging market countries surpassed mature markets. The characteristic is: purchasing power is not strong enough, but they want to buy cars. Therefore, Chinese cars have a market in models with moderate prices and higher performance/quality, and this market will grow relatively fast in the future.

Research on the basic law curve of auto demand: The horizontal axis is GDP per capita, the vertical axis is vehicle ownership per 1,000 people. The basic law is: when GDP per capita is between 1,000 and 3,000 USD, as long as the economy grows, ownership per 1,000 people rises, generating a large amount of new demand every year; after exceeding this range, ownership per 1,000 people no longer grows, mainly shifting to replacement demand. There are still many countries in the world at the bottom left - low GDP per capita, low ownership per 1,000 people. As long as these countries' economy grows in the future, demand will grow.

Looking at specific regions: Latin America, 660 million people, total sales last year 4.25 million vehicles. China has 1.4 billion people, Latin America is about half of China, according to China's per capita purchasing level, its sales should reach 12 million vehicles, but now it is only over 4 million vehicles, huge potential. Middle East region, 380 million people, sales last year 3.43 million vehicles, according to China level should reach around 7 million vehicles. ASEAN region, nearly 700 million people, sales last year only 2.8 million vehicles, sales corresponding to half of China's population should be 12 million vehicles, therefore huge growth space. Africa 1.5 billion people, more than China, sales last year only 1 million vehicles, not even a fraction of China's, potential is even greater. Of course, the prerequisite is economic growth. So, as long as the global economy, especially emerging market countries' economy grows, auto demand has great space, and these markets are exactly where Chinese cars have competitiveness.

Reason Two: The competitiveness of Chinese brand cars globally has improved rapidly, reflected in data performance and reputation.

First look at data: In 2020, for every 100 cars sold in overseas markets, Chinese brands only accounted for 0.8 cars. By last year, this number rose to 6.5 cars, growth was very fast. The share in emerging markets is higher, slightly worse in mature markets. The line below is our share per 100 cars in developed country markets, although also rising, overall share is low, less than 3 cars. But in emerging markets, for every 100 cars sold, we account for 13.6 cars, basically reaching Japan's level. Look at EVs, competitiveness is stronger: for every 100 EVs sold in overseas markets, we account for 18.7 cars; for every 100 fuel cars sold, we only account for 4 cars. EVs also account for nearly 10% in mature markets, and still growing. In emerging markets, for every 100 EVs sold, we account for over 50 cars, more than half are Chinese brands. Thirty years ago, the EV market was dominated by Germany, Japan, South Korea, and the USA, now in emerging markets more than half are Chinese brands.

Just having data is not enough. If the reputation is poor, it will repeat the fate of motorcycles - in 2002, 2003 we quickly became first in the Vietnam motorcycle market, but surpassed by Japan after three or four years because quality was not good. Now our reputation is very good. For example in Thailand, for every 100 EVs sold, Chinese brands account for 86 cars; in Indonesia, account for 92 cars. User evaluation is very high: Great Wall Motor customer feedback, Chinese EV safety systems are done very well, automatic follow, braking, anti-collision technologies are almost all present.

Fuel car reputation is also very good: 23.6% share in Malaysia fuel car market, 38.5% in Egypt. A multi-brand dealer in Malaysia evaluated, Chinese car prices are close to local brands, but configurations are far superior, especially in smart cockpits, sunroofs, electric seats, LED lights, etc., extremely attractive to young consumers. Egypt users say, initially felt owning Chinese cars was risky because Chinese cars often had faults before, but this view changed over the past five years, Chinese auto quality has significantly and unexpectedly improved.

These are conclusions obtained by the National Information Center through in-depth research. Good quality, good reputation, next step if spare parts supply and after-sales service system can be significantly improved, China's auto going global will be unstoppable - this is the extension of domestic competitiveness. Five years ago exports stayed at 1 million vehicles, because domestic competitiveness was not enough. Last year, independent brand domestic market share already reached 64%, while in 2020 it was only 33%.

Reason Three: Industry chain entities represented by complete vehicles are all actively promoting internationalization.

In terms of complete vehicles, three enterprises with million-unit exports: Chery 1.33 million vehicles, BYD 1 million vehicles, SAIC Passenger Vehicle plus Commercial Vehicle close to 1 million vehicles. Half million level: Geely, Great Wall, Changan. 100,000 level: JAC, Dongfeng, GAC, FAW. Enterprise distribution is also relatively balanced, will not affect overall exports due to individual enterprise issues. Chery has ranked first among Chinese brands in exports for 23 consecutive years, overseas sales revenue exceeded 100 billion yuan last year, overseas dealers reached 3,000. During Beijing Auto Show, Chery set up a separate hall, inviting overseas dealers to China to visit Wuhu factory. BYD chased very fast in the recent two years: 400,000 vehicles exports in 2024, reached 1 million vehicles in 2025, relying on EVs to open international market, brand reputation has formed. Others like SAIC, Changan, Great Wall also have unique advantages.

In addition, parts enterprises, logistics, dealers, automotive financial institutions, service agencies, etc. are all actively going global - as experts said "Ecosystem Going Global", although slightly weaker compared to complete vehicles, overall trend is good. Joint venture brands are also doing exports, last year reached 830,000 vehicles, Tesla, Kia, Volvo, Hyundai, Ford leading the way. Many joint venture enterprises see sales decline in China market, only relying on domestic market difficult to sustain, therefore all make export a strategy. Kia is most typical: domestic sales 100,000+ vehicles, exports 170,000 vehicles, maintain 300,000 vehicle scale, realized profit last year, became "Small but Refined" case. Volkswagen, Toyota, etc. are also researching how to utilize China production capacity and manufacturing capability for export, especially new energy vehicles.

As overall export volume rises, professional niche markets will also follow. For example, off-road vehicles, started two years late, accelerated starting 2023, reached 500,000+ vehicles last year, increased more than double for consecutive years. This March off-road vehicle exports 80,000 vehicles, at this scale annual is expected to reach 1 million vehicles. Next step, modified cars will also have good development. Used car exports will also increase. Therefore, future export forms will be diversified, both complete vehicles, also industry chains and ecosystem chains, can build factories themselves, also can utilize local production capacity, etc.

Of course, I also agree with the views of the two experts: exports will not rise in a straight line, but develop amidst fluctuations. Because auto is very important to any country, only exporting complete vehicles opponents will definitely not be willing, and cannot crush local industry. So, my confidence in exports is firm - it will definitely develop gradually forward amidst fluctuations.

Thank you all!

In May, China's automotive market overall presented a gentle recovery trend, with domestic brands still being the sales backbone of the market. Recently, BYD, Geely, Chery, Changan, and Great Wall, the top 5 domestic automakers, successively released their monthly performance reports. From the data, these five companies show a general characteristic of "stable total growth, divergence between domestic and international markets, and accelerated new energy penetration". Overseas exports and new energy vehicles have become the most core growth engines; export business has evolved from a "bonus item" to the "core foundation" for some companies. BYD's "dominant leader" status is further consolidated, Chery achieved high growth via exports, Geely's new energy penetration rate broke 56%, Changan focused steadily on balanced development, while Great Wall appeared slightly under pressure during structural transformation.

BYD: Export Hits New High Becomes Biggest Highlight

In May, BYD stood firmly at the top of domestic brands with a monthly sales volume of 383,500 vehicles, maintaining positive growth both year-on-year and month-over-month under a large base. Its two main brands, Dynasty and Ocean, sold a combined 330,200 vehicles, contributing 86.1% of total sales; Fangchengbao's monthly sales broke 30,000 units to reach 30,200, a year-on-year increase of 139.7%, setting a new high for the year; Denza sold 16,300 vehicles, and Yangwang delivered 286 vehicles. From a model perspective, BYD had eight models in May with monthly sales exceeding 20,000 vehicles. The Song Family and Yuan Family both broke 50,000 units, selling 51,370 and 56,691 vehicles respectively. The Sea Lion Family followed closely with 42,615 vehicles, and Seagull sales were also close to 40,000 vehicles.

BYD's biggest highlight in May was exports. Overseas new energy vehicle sales reached 160,600 units, an 80.4% year-on-year increase, accounting for about 42%. The sharp expansion of export scale effectively countered the phased weakness in domestic demand. Cumulative exports from January to May exceeded 620,000 vehicles. High export growth mainly benefited from continued ramping up of overseas factory capacity, improved ocean shipping capacity, and accelerated channel network expansion. In the domestic market, BYD promoted Megawatt Super Charging and intelligent strategies simultaneously—Megawatt charging achieved about 90% charge in 9 minutes; 20,000 super charging stations are planned to be built by 2026; all series models are available with Sky Eye B intelligent driving solutions and city navigation safety fallback plans, accelerating the popularization of high-level intelligent driving. As Gen 2 Blade Battery capacity gradually releases, the company's orders are expected to continue rising.

Chery: Sales Growth Leads the Top 5

Chery Group's total sales volume in May was 247,800 vehicles, a significant year-on-year increase of 20.5%, ranking first in growth speed among the top 5. Exports remained its most core growth engine—May exports reached 181,900 vehicles, an 80.5% year-on-year increase, accounting for 73.4% of total sales that month, continuously breaking the single-month export record for Chinese brands for three months. In terms of new energy, Chery New Energy sold 100,300 vehicles, a 58.8% year-on-year increase. April and May consecutively saw monthly new energy sales breaking 100,000 vehicles.

The strong performance in exports benefited from Chery's long-term deep cultivation of overseas channel advantages and localized operation capabilities. While overseas orders continued to rise, high export growth formed a sharp contrast with domestic sales—Chery's domestic sales in May were only 60,000 vehicles, accounting for one-quarter of total sales. From cumulative data, Chery Group accumulated 1.101 million sales from January to May, but against the annual goal of 3.2 million vehicles, monthly averages need to reach about 420,000 vehicles later, and pressure remains significant.

Geely: New Energy Penetration Rate Breaks 56%

Geely Auto's total sales volume in May was 237,600 vehicles, a 1% year-on-year increase, achieving month-over-month double growth for three consecutive months. In terms of structure, Geely's "New Four Transformations" transformation showed significant results: new energy vehicle sales reached 133,400 units, accounting for 56% of total sales, with new energy share exceeding 50% for four consecutive months.

From sub-brands, performance was significantly divergent. Zeekr brand sales in May reached 34,400 vehicles, a 82% year-on-year increase; Zeekr 9 Series and 8 Series models combined sales approached 50% of total sales, showing bright performance in the high-end market; Galaxy brand sales were 81,700 vehicles; Geely brand sales were 182,500 vehicles, among which China Star Series sales reached 100,800 vehicles; Lynk & Co brand sales were 20,700 vehicles, with new energy vehicle sales share rising to 71%.

In terms of exports, Geely's overseas vehicle exports in May reached 85,100 vehicles, a explosive 184% year-on-year increase, setting a brand single-month export record high. Among exported products, new energy vehicles reached 40,800 units, accounting for nearly half; hybrid and pure electric products have successively landed in Southeast Asia, Middle East, Latin America, and other markets, highlighting the results of global strategy implementation.

Changan: Multi-brand Matrix Balanced Effort

Changan Auto's delivery volume in May was 209,100 vehicles, among which new energy deliveries were 92,400 vehicles, a 5.8% year-on-year increase, with new energy share about 44%. In terms of exports, overseas deliveries reached 70,700 vehicles, a 38% year-on-year increase, becoming another major growth highlight for Changan in May.

In the sub-brand matrix, Changan Qiyuan delivered 34,500 vehicles in May; All-New Q05 delivered 15,800 units, with orders breaking 3,000 units within three days of listing in Thailand; Deepal sales in May were 33,200 vehicles, a 30% year-on-year increase; January to May overseas cumulative sales were 28,700 vehicles, a significant 167% year-on-year increase; Avatr delivered 7,336 vehicles in May; Changan Auto (Gravity) delivered nearly 49,000 vehicles in May.

Changan Auto's balanced layout was fully reflected in May: the fuel car base remained stable, new energy brands Deepal and Qiyuan accelerated volume growth, high-end brand Avatr continued to break through in technical cooperation, and overseas markets simultaneously achieved breakthrough growth. The pattern of five brands working together, driven by both new energy and exports, is initially taking shape.

Great Wall: Overseas Sales Growth Year-on-Year 46.75%

Great Wall Motor's sales in May were 100,400 vehicles, slightly down compared to last May's 102,200 vehicles, making it the only company among the top 5 to show a year-on-year negative growth. From sub-brands, Haval brand sales in May were 55,500 vehicles, remaining Great Wall's most important sales pillar; Tank brand sales were 17,100 vehicles; both Haval and Tank brand sales showed year-on-year declines; Wey brand sold 8,119 vehicles, a 31.78% year-on-year increase, achieving growth against the trend; Ora brand performance was most stunning, with sales of 6,018 vehicles, a significant 206.88% year-on-year increase. In terms of new energy, Great Wall sold 30,400 new energy vehicles in May, with new energy vehicle transformation gradually accelerating.

The overseas market became Great Wall's biggest highlight in May, with overseas sales growing 46.75% year-on-year. Against the background of pressure on the domestic market, strong growth in overseas business effectively made up for the decline in the domestic market. Great Wall Motor's current core contradiction lies in: Haval and Tank, the two traditional main-selling brands, face weak growth, while Wey and Ora brands, although growing notably, have relatively small volume and are not yet enough to support overall growth. How to complete the "relay" between old and new brands is the key issue Great Wall must solve subsequently.

Final Thoughts

From May data, the growth pattern of the top 5 domestic brands has clearly diverged, but there are three common trends worth noting: First, exports have become a key engine for domestic brands to seek stability and growth. Second, new energy transformation is still accelerating, but paths differ among enterprises. Third, technological innovation continues to deepen brand moats. Looking ahead to the second half of the year, competition in the automotive industry will continue to upgrade around these three trends. Although everyone has a common direction, these three trends are all competing for the entire enterprise's industrial chain strength, and the strong will remain strong, which has almost become an inevitable outcome.

Folks, today let's talk about big news on going global—not selling cars, but selling "drivers". On June 2, WeRide and Uber jointly announced a plan: to launch the country's first commercial Robotaxi pilot service in Madrid, Spain. In other words: Spanish residents will soon be able to hail a driverless taxi via Uber. This is the first time WeRide and Uber are partnering to enter the European market. Madrid also becomes the 12th city globally where WeRide's Robotaxi arrives.

According to official news, with the support of the Madrid regional government, this service will officially launch within this year. At that time, friends in Madrid can open the Uber App and call WeRide's Robotaxi with one click. It's just like calling an ordinary ride-hailing service, the difference is the arriving car has no driver—at least initially, there is still a difference. In the initial operation phase, a professionally trained safety monitor will be on board, as it's just launched, safety comes first.

This company, WeRide, you might have heard of it, or you might not. A brief introduction: Established in 2017, it has been dedicated to Robotaxi technology R&D and commercialization. Currently, its Robotaxis cover Guangzhou, Beijing, Singapore, Abu Dhabi, Dubai, Riyadh, Zurich... plus Madrid now, totaling 12 cities. Spain is also the 5th European market WeRide has entered—previously entered Switzerland, France, Belgium, Slovakia. According to the plan agreed by WeRide and Uber in May 2025, they plan to deploy Robotaxi services in 15 new international cities within five years, deploying tens of thousands of Robotaxis globally. With the Madrid launch, the deployment in 4 cities has been completed, and 11 more will be covered successively before 2030.

To be honest, it's not the first time Chinese autonomous driving companies are going global, but the combination of Chinese technology + global mobility platform + European market is quite interesting. Madrid is one of the European Robotaxi markets with the most commercial potential, with a large population, high travel demand, and friendly local policies. Being able to take root in this market is a significant milestone for WeRide. For Uber, introducing Robotaxis is also a way to reduce costs—after all, drivers don't need salaries. For Madrid residents, hailing a taxi might be cheaper in the future.