The 100,000 yuan class pure electric SUV market should be one of the most crowded tracks in the industry. This time, another cost-performance powerhouse has arrived — Chery Fuyun T7.

Fuyun T7 is positioned as a compact pure electric SUV. Planned for 2 years and developed forwardly for 3 years, it was developed according to the 2026 version E-NCAP five-star standards, and pre-sale orders locked exceeded 10,000 units in 72 hours.

On August 26, Chery Fuyun T7 went on sale, launching 3 versions with 600km range, priced from 97,900 to 118,900 yuan, with a priority trade-in discount of 3,000 yuan. Compared to the pre-sale price previously announced (109,900 to 129,900 yuan), the entire series has dropped by about 11,000 yuan.

Compared to top-level competitors in the same class such as Changan Deepal S05 (starting from 119,900 yuan), Fuyun T7's entry price is 22,000 yuan lower, with a significant price advantage.

Bringing down 'global standards'

Looking back from this node, the 100,000 yuan class pure electric SUV market is already filled with "players with strengths": companies are racing to push single indicators such as range, intelligent driving, and body dimensions to higher levels. However, the strengths of most models make compromises on core hardware such as batteries and range to widen price differences and attract entry-level users.

But Chery Motor Executive Vice President Li Xueyong repeatedly emphasizes the "no differentiation across the series" of the three-electric system. The three versions are uniformly equipped with 65.05kWh Rhino Lithium Iron Phosphate batteries, CLTC pure electric range is 600 kilometers across the board, without the phenomenon of the entry version "cutting corners". The new car is equipped with a 178kW motor, capable of completing 30%-80% fast charging in 20 minutes, and the official actual range test has broken through 660 kilometers.

Comparing the two, the entry range of competitors in the same class is generally between 400-550km. T7's "range parity" idea, in essence, is pulling the choice from the specification table back to the product itself.

In terms of safety configuration, T7 similarly leaves no version gradient. The vehicle was developed against the 2026 version E-NCAP five-star standard. The rock-solid body uses 80% high-strength steel and 18.84% hot-formed steel. All series come standard with 9 airbags. The battery is equipped with the "6D Lock armor" 31-layer protection structure. IP68 waterproof capability is 96 times the national standard, and anti-compression capability is 2 times the national standard.

Li Xueyong stated at the press conference: "R&D cannot be fast, verification cannot be fast, and global user co-creation cannot be fast." Accompanying this are two weighty bottom-line guarantees: if the power battery experiences thermal runaway due to its own reasons, a same-model new car will be compensated; within one year from the date of purchase, if an accident occurs due to intelligent driving system reasons in parking or intelligent pilot scenarios, compensation of up to 5 million yuan will be made.

It is worth noting that T7's global narrative is not a simple "labeling". The new car was developed synchronously according to overseas regulations such as EU, ASEAN, etc., cumulatively completing over 6 million kilometers of global road testing, covering over 100 extreme road condition environments including the EU, Australia/New Zealand, the Middle East, South Africa, Russia, Mexico, Brazil, etc.

The same-origin model Lepas L6 has already landed in Thailand and South Africa. It will enter Spain and Italy in September, land in the UK in October, and land in Australia and Indonesia in November. Li Xueyong revealed that the car plans to cover over 100 countries and regions by the end of the year.

There is another detail worth noting at the press conference scene. In multiple special scenario test drive videos played, Li Xueyong personally drove T7 to complete Moose, cone slalom, rear offset and other tests. The boss doing dynamic testing personally is not common in new car marketing actions. This is both a communication topic and an "endorsement" for the product.

The new car's actions at the product level are solid, but looking at the entire market landscape, it is still just a starting price.

Rivalling fiercely on the eve of homogenization

Zooming out, Fuyun T7 faces the reality that the 100,000 yuan class pure electric SUV segment is already highly crowded. According to public data, in the past year, the top three models in the compact pure electric SUV sub-market by sales were: Changan Deepal S05, GAC Toyota Breeze 3X, and Geely Galaxy E5, with annual sales volumes all around 100,000 units. At the same time, BYD Yuan PLUS is also an inescapable reference point.

T7 starting from 97,900 yuan, while the price is very competitive, its product power comparison does not form a "crushing" gap.

Each company has a different way of competing: Deepal S05 stacks intelligent driving configurations higher, high-spec models support city NOA, with official 30%-80% fast charging taking only 15 minutes; Breeze 3X defends the basic market relying on joint venture background and balanced performance; Galaxy E5 focuses on space with 4615mm length and 2750mm wheelbase; Yuan PLUS electric motor power reaches 240kW, and secures stable monthly sales by leveraging BYD's channel sinking.

In comparison, Fuyun T7 is not advantageous in dimensions (wheelbase 2700mm, length 4570mm), power is not the strongest either, and advanced intelligent driving (Falcon 500, covering 300+ scenarios parking) only appears in the top spec, and city NOA is not yet equipped. In other words, T7's "strengths" are concentrated in all-series range, all-series safety redundancy and price reduction magnitude, "weaknesses" also objectively exist.

A deeper signal is homogenization. When all players are competing on range, fast charging, large screens, intelligent driving chips and parking scenarios, the gap in parameter sheets is being quickly erased. The center of competition is shifting from stacking materials to standards and commitments. For example, whole vehicle lifetime warranty, intelligent driving bottom-line guarantee, battery bottom-line guarantee, global verification, etc. These words that previously only appeared on mid-to-high-end models are now descending to the 100,000 yuan class.

Final words

Fuyun T7's real chip lies not in a single item parameter, but in its attempt to redefine the trust threshold of the 100,000 yuan class pure electric SUV by superimposing global development standards with bottom-line guarantees. In the controversy of rushed car manufacturing, whether slow work can换来 market response, still depends on two subsequent indicators: one is whether monthly sales can stabilize above 10,000 units, and two is whether the plan to go overseas to 100 countries can be fulfilled as scheduled by the end of the year.

In a market where parameters are converging, only those who can make "standards" perceptible experiences have the possibility of walking out of the Red Ocean.

August 26, Chery Fengyun T7 was launched, offering a total of 3 versions with 600km range, priced at 97,900 - 118,900 yuan, with a priority trade-in price discount of 3,000 yuan available. Compared to the previously announced pre-sale price (109,900 - 129,900 yuan), the entire series price was reduced directly by approximately 11,000 yuan.

Fengyun T7 is positioned as a compact pure electric SUV, 2 years of planning and 3 years of forward engineering R&D, and developed according to the 2026 E-NCAP 5-star standard, with pre-sale orders locked exceeding 10,000 units in 72 hours.

The new vehicle relies on Chery's 1+7+N global R&D system. The new vehicle has undergone 3 years of intensive R&D, assembled over 100 designers globally, and collaborated with over 5,000 domestic and international users to co-create and refine, integrating global diverse aesthetics and usage requirements from the very beginning of design. The whole vehicle was developed against the 2026 E-NCAP safety standard, built for high regulation markets like Europe, aligning safety standards with the highest global requirements.

To restore global real-world driving environments, the project invested 81 durability test vehicles, completed 1.45 million km of real-vehicle verification, underwent trials of seven extreme environments including high heat, extreme cold, high humidity, high salinity, covering a super wide temperature range of 40°C to 55°C, completed tens of thousands of specialized tests, completed adaptation for over 80 local usage habits, meeting vehicle usage needs in over 210 countries and regions.

In terms of product strength, Fengyun T7 revolves around four dimensions: Super Performance, Global Aesthetics, Safer, Smart Technology, implementing global standards into every driving detail. Regarding range, the entire series is standard equipped with 65.05kWh Rhino Battery, CLTC range 600km, actual range reaches over 667km, achieving "reverse false marking", giving users more confidence in range performance. 30%-80% fast charging completes in 20 minutes, replenish 300km range in a cup of coffee time, effectively alleviating charging anxiety for long trips; battery cycle life exceeds 2,500 times, usable for up to 15 years, significantly reducing user's total lifecycle cost.

All models are standard equipped with dual-source wide-temperature range heat pump air conditioning, range can increase by 30% in -10°C environment, solving the pain point of range decay for electric cars in northern winters, keeping reliable range performance in low-temperature environments. Equipped with 12-in-1 Kunpeng Super Electric Drive, peak power 178kW, comprehensive efficiency up to 90.8%, balancing power, range, and quiet performance, whether city commuting or highway cruising, it provides a smooth and composed driving experience.

Fengyun T7 adopts a Nine-horizontal five-vertical cage-style Bedrock body, high-strength steel accounts for 80%, hot-formed steel accounts for 18.84%, equipped with 9 airbags, providing full protection for occupants in case of collision. Battery has 6D Chainmail 31-layer protection structure, IP68 level waterproof, side extrusion resistance reaches 2 times national standard, passed 1008-hour salt spray, 1.5 times national standard fire test, fortify the battery safety defense line, allowing users to use with peace of mind in various extreme environments. Chassis tuned by an international team led by former Maserati chassis tuning experts, achieving 50.8:49.2 gold axle load ratio, paired with OneBox line-controlled braking, high speed driving is stable and controllable, body posture is steady when cornering, braking response is sensitive and linear, bringing ample confidence to the driver.

T7's same-source model Lepas L6 has successively landed in Thailand, South Africa, will enter Spain, Italy in September, landed in UK in October, landed in Australia, Indonesia in November. Li Xueyong revealed, the vehicle plans to cover over 100 countries and regions by year-end.

The true leverage of Fengyun T7 lies not in a single parameter, but in its attempt to use global development standards stacked with guaranteed commitment to redefine the trust threshold of the 100,000-yuan pure electric SUV.

On August 26, Chery Fengyun T7 was officially launched. Three trims, with CLTC range of 600km standard across the line, early trade-in price ranging from 94,900 to 115,900 yuan. At this price point with this configuration, the 100,000 yuan class pure electric SUV market has been stirred up yet again.

First, let's look at the core aspect - range. Fengyun T7 does not play the differentiation game of 'low trim short range, high trim long range'. All three versions are unified with the 65.05kWh Rhinoceros battery, with a CLTC range of 600km across the board. The official measured range data is 681.6km, which is considered reverse false advertising. Fast charging from 30%-80% takes just 20 minutes, and the battery cycle life exceeds 2500 cycles. Winter range anxiety has also been considered; all trims come standard with dual-source wide-temperature range heat pump air conditioning + high-voltage PTC, boosting range by 15%-30% at -10°C.

In terms of space, the wheelbase is 2700mm, and the interior efficiency rate is 84%. The trunk is 450L normally, expandable to 1550L with the rear seats folded down, capable of laying out a 1955mm x 1310mm flat bed for camping scenarios. It features 9-layer cloud-feel seats with heating and ventilation, 38 storage spaces throughout the vehicle, fully optimized for family use.

Safety is the highlight of this vehicle. Fengyun T7 was developed according to the 2026 E-NCAP five-star standard, featuring a nine-horizontal, five-vertical cage body structure. High-strength steel accounts for 80%, featuring the class-exclusive Shotgun structure, debuting with a dual-frame subframe + Pack anti-collision beam. It comes with 9 airbags, including 48L far-end dual-chamber airbags. The battery has 31 layers of protection, IP68 waterproof rating, and side crush resistance twice the national standard. It passed 1008 hours of salt spray testing and 105 seconds of fire testing. Officially, it is described as having a 'zero self-ignition design'.

Smart driving and smart cockpit did not compromise due to price. It debuts the class-first 4nm 8775 integrated cockpit and driving chip, with 72 TOPS computing power and 80ms system response. The 15.6-inch 2.5K large screen features Lingxi Smart Cockpit 2.0 with Doubao large model OTA, offering full-scenario fuzzy voice interaction, including rest, alertness, baby, and camping mode presets. The Falcon 500 smart driving system includes 22 sensors, supporting 300+ full-scenario automatic parking (including multi-level and off-vehicle parking), highway navigation assist, and 100m track reverse.

Notably, this car is not simply a domestic model modified for export, but a native global vehicle. A homologous model, Lepas L6, is already launched in South Africa and Thailand, with plans to enter Indonesia, the EU, Australia/New Zealand, and over 130 other countries and regions. During the R&D phase, 81 durability test vehicles were used, covering 1.45 million kilometers of specialized durability testing. The total vehicle mileage exceeded 6 million kilometers, covering 21 countries. It endured extreme temperatures from -40°C to 55°C and ran through seven extreme environmental tests: high temperature, extreme cold, high humidity, high salinity, and deep water immersion.

The launch benefits are very practical. Orders placed by September 30 enjoy 8 benefits: Limited-time free custom paint in Blaze Orange and Mountain Smoke Purple (value 6,000 yuan); choice between 2-year 0% interest for 60,000 yuan or 5-year 0% interest for 3 years on 100,000 yuan; 3,000 yuan trade-in subsidy regardless of brand; compensation for new car of the same model in case of power battery thermal runaway damage; up to 5 million yuan compensation for accidents caused by smart driving system faults within 1 year; lifetime warranty for the whole vehicle including the three-electric systems; lifetime basic maintenance package purchased for 666 yuan (originally 3,999 yuan); free base data for the first owner indefinitely. Additionally, the pre-sale activity where a 1,000 yuan deposit offsets 2,000 yuan of the purchase price has been extended to 24:00 on August 31.

The launch event invited Wu Kequn as the Happiness Experience Officer, who discussed 'Steady Happiness' with Chery Executive Vice President Li Xueyong. The 'Happiness Co-creation Plan' was also launched. The model is delivered upon launch, and the first batch of owners includes many foreign users.

To summarize Fengyun T7's logic: At a 100,000 yuan price point, it maximizes range, safety, and smart driving features that usually require additional payment for higher trims, backed by global market validation standards. The six major redundancies (collision, battery, range parity, full-domain energy efficiency, handling, whole-vehicle validation) correspond to the top pain points 100,000 yuan pure electric users worry about—trim downgrades, safety cutbacks, smart driving exclusivity to high trims, and insufficient validation.

Starting at 94,900 with a 600km range standard across the line, this vehicle has indeed raised the threshold for 100,000 yuan class pure electric SUVs once again.

On the evening of August 26, at the Yanqi Lake International Convention and Exhibition Center in Beijing, the Chery Fengyun T7 launch press conference was held. The theme of this launch was "Steady Happiness", a seemingly plain phrase that, when placed in the current 100,000-level pure electric SUV market, appears quite significant.

In the past two years, the intensity of competition in the 100,000-level pure electric SUV market has been evident. Range numbers keep getting inflated, specification lists keep getting longer, price wars go to bone-breaking levels. However, the truth revealed by user tests and feedback is different: entry-level range shrinks significantly, safety features are cut, heat pump AC is only for high trims, smart driving remains on the optional list. Users wanting a "reliable" car often have to spend tens of thousands more.

Faced with such "tricks", the newly launched Fengyun T7 will respond one by one by "defying the script".

Price anchors are not used for "fishing"

Fengyun T7 launched three versions, with a launch guide price of 97,900-118,900 Yuan, and a priority trade-in price of 94,900-115,900 Yuan. Compared to the pre-sale price starting from 109,900 Yuan previously, the whole series actually dropped by over 10,000 Yuan.

But the price itself is not the focus. The focus is that you can almost not find the word "Base Trim" on the configuration list of this car.

The whole series of three models share a core electric powertrain system: 65.05kWh Rhinoceros Lithium Iron Phosphate Battery, CLTC range 600 km, 30% to 80% fast charging in 20 minutes. Official test range 681.6 km, which is typical "Under-claimed Range". This means users buying the 97,900 Yuan entry version and users buying the top trim run the same distance. In this niche segment where "Low trims cut range, long range costs extra" has become industry convention, this move is not common.

Matching this is the whole series standard dual-source wide temperature range heat pump AC + High-voltage PTC, stable work from -30°C to 55°C, range can be increased by 15% to 20% in -10°C environment. AGS intelligent intake grille and 14 low-drag design items press the whole vehicle drag to 0.286Cd. 178kW high-power motor is also standard across the series.

Safety does not make "high/low trims", smart configurations have no "options"

Fengyun T7 standard across the series 9 airbags, including 48L dual-chamber far-end airbag and 1778mm integrated side curtain airbag. The body was developed according to 2026 version E-NCAP five-star safety standards, nine horizontal five vertical cage structure, high-strength steel ratio 80%, hot-formed steel 18.84%. Exclusive to its class Shotgun structure and double-frame subframe + Pack anti-collision beam, appearing on 100,000-level models is indeed rare.

The battery adopts 6D Locking Armor 31-layer protection structure, IP68 waterproof ability is 96 times national standard, side anti-crush 200kN is 2 times national standard.

The press conference announced two bottom-line commitments: if the power battery is damaged due to thermal runaway for its own reasons, compensate with the same model new car; if an accident occurs due to smart driving system reasons within one year of purchasing the car in parking or smart pilot scenarios, compensate up to 5 million Yuan. This "bottom-line" although cannot replace the responsibility of safe driving, under the current industry situation where most brands clear themselves with exemption clauses, daring to write responsibility clauses into launch benefits is itself a signal.

Fengyun T7 is equipped with the same class debut 4nm process 8775 Cockpit-Driving integrated chip, 72 TOPS NPU computing power, system response as low as 80ms. 15.6-inch 2.5K HD large screen, Lingxi Cockpit 2.0 equipped with Doubao large model, supports CarPlay, HiCar, CarLink direct connection for all phone brands. High trim version equipped with Falcon 500 Driving Assistance System, 22 high-precision sensors, supports Highway NOA pilot assistance and 300+ all-scenario auto parking.

Global Car is more than a label

The most worth paying attention to label of Fengyun T7 is actually "Native Global Car". It is not a domestic model simply changed for export, but designed synchronously with global regulations from the development phase, completed global validation before returning to the domestic market.

This group of data is worth looking closely: 3-year R&D cycle, relying on Chery 1+7+N Global R&D System; invested 81 durability test vehicles, cumulative 1.45 million km real-vehicle durability validation; covering 21 countries globally, completed 212 regulation certifications; validation environment covering high temperature, extreme cold, high humidity, high salt-alkali etc. all operating conditions. Homologous model Lepas L6 has landed in South Africa, Thailand, will enter EU, Australia & New Zealand markets within the year.

At the press conference, Chery invited overseas validation engineers, chassis engineers, styling engineers to come on stage to tell the R&D story. In most brand launch events where celebrity spokespeople stand, Chery chose to let engineers to "endorse". This choice itself is transmitting a signal: this car is not made by marketing.

Chery Automotive Executive Vice President Li Xueyong said a sentence at the launch event: "R&D cannot be fast, validation cannot be fast, global user co-creation cannot be fast." This sentence placed at an event pursuing "slow", instead became the sharpest market declaration.

Redeining "Worth"

The 100,000-level pure electric SUV market never lacks fierce competitors, but few brands write "Configuration Equality" into product logic.

Fengyun T7's move is not called subversion, but it did one thing right: make global standards standard equipment, make safety redundancy the bottom line, make range equality common sense.

Chery ranked first in China Brand Passenger Car Export for consecutive 23 years, global cumulative users broke 20 million. This data placed on Fengyun T7, explains a problem: why a 100,000-level car dares to be developed according to 2026 version E-NCAP five-star standards, dares to run 1.45 million km validation in 21 countries globally before launching.

"Global Car 100,000-level price, True 200,000-value", this Slogan sounds like marketing jargon, but if you lay out the configuration list, lay out the validation mileage, lay out the safety standards, you will find what it says might be a big truth.

In this era where "Fast" becomes the industry mainstream, someone is willing to slow down, do the validation fully, give the standards compliant, this itself is a market subversion signal.

In the 100,000-level pure electric SUV market, consumers have long been accustomed to an unspoken tacit rule: the entry-level version is just a price anchor, range is cut, airbag count reduced, smart features directly stripped. Want to use with peace of mind? Pay extra for higher trim.

But the newly launched Fengyun T7 is clearly here to overturn the table.

Starting at 97,900 Yuan, early trade-in price pulled to 94,900 Yuan, three models all standard equipped with 600km range. Not that kind of fake spec merchandise marked 'CLTC 600, actual 400', media actual test ran 681.6km, reverse fake spec. All series 65.05kWh battery, 9 airbags, 8775 Cockpit-Driving Integrated Chip, these things that used to only deserve to appear on high-spec model configuration lists, Fengyun T7 directly maxes out all series.

To be honest, the 100,000-level market isn't without good cars, but at this price point, being able to treat 'Global Standards' as standard equipment to fight, is truly rare.

"Six Major Redundancies" sounds like a concept, actually leaving room for users

Fengyun T7 repeatedly mentioned one word at the launch event — 'Redundancy'. Simply put, it means not stingy, no compromise, leaving an extra hand on safety and performance.

Look at the body, developed according to the 2026 version E-NCAP five-star standard, 80% high-strength steel, 18.84% hot-formed steel, same-level exclusive Shotgun structure and dual-frame subframe plus Pack anti-collision beam. Simply put, if truly hit, people can be saved.

Look at the battery, 6D Lock Armor 31-layer protection, IP68 waterproofing is 96 times national standard, side anti-squeezing ability is 2 times national standard, also endured 1008 hours salt spray test and 105 seconds fire test. Simply put, if truly bumped, hit, or soaked, battery won't explode. Look at range, dual-source wide temperature range heat pump AC plus AGS Intelligent Air Intake Grille all series standard, minus 10 degrees range can still increase 30%. Simply put, can drive in Northern winter, won't stall.

Look at those two guarantees: battery thermal runaway due to battery itself, compensate new car; intelligent driving system caused accident, compensate up to 5 million. Dare to make such promise, 100,000-level market cannot find a second.

Global verification is not sticking labels, it is achieved through real investment and running

Fengyun T7 says itself is a 'Global Car', this statement many brands use now, but the extent of exaggeration is clear to everyone.

Chery really has confidence in this matter, export sales 23 years Chinese brand number one, global users over 20 million. Fengyun T7 spent 3 years forward R&D, 81 durability test cars, 1.45 million km durability verification, ran through 21 global countries, from Brazil's rough roads to Siberia's ice and snow, from Middle East's scorching sun to Southeast Asia's rainy season, all ran once.

Same-origin model Lepas L6 has already launched in South Africa, Thailand, next will enter Europe, Australia. Not that kind of 'Made in China then sold overseas' OEM logic, but from R&D stage embedded global standards, let product pass overseas market strict tests first, then return to domestic.

This practice's cost and time investment are larger, but for users it is good. A car can pass verification under global various rough roads, extreme weather, can daily household use still be unreliable?

Making "Global Standards" standard equipment, is the direction the 100,000-level should compete

100,000-level pure electric SUV these two years price war fought fiercely, but truly making users lose is never price not low enough, but configuration not substantial enough. Range shrinks, safety reduced, smart features only given high trim. Users spend 'entry-level' money, live 'compromise' days.

What Fengyun T7 did this time, essentially is redefining the baseline 100,000-level pure electric SUV should have: entry is not 'barebones', safety should not be tiered, range should not be cut by configuration. To be honest, a 100,000-level car able to reach this extent, truly not easy.

"I admit the top concentration effect in this segmented market is very obvious, this must be faced squarely." During the post-pre-sale media group interview for the new generation IM L6 on the evening of August 18, IM Automotive Vice General Manager Xu Yin described the current competitive landscape of the large and mid-size new energy sedan market. This is also Xu Yin's first time facing the media with a new identity after being transferred back from Thailand.

As Xu Yin said, only 3 cars in the large and mid-size new energy sedan market sold over 5,000 units in July. Among them, Xiaomi SU7 led by a large margin with monthly sales of over 20,000 units; the second-ranked Shangjie Z7/Z7T sold 9,142 units; followed by Denza Z9GT with monthly sales of 5,344 units.

On the evening of that day, the new generation IM L6 started pre-sale, launching Max, Pro Max, and Ultra three standard versions, with pre-sale rights price starting from 219,900 yuan to 269,900 yuan. In addition, the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition also went on sale simultaneously, offering two battery configurations of 76kWh and 93kWh, with pre-sale rights prices of 234,900 yuan and 249,900 yuan respectively, with 1,000 seats opened in the first batch.

01

"Honest Configuration Pricing, Sales Will Follow Naturally"

Xu Yin described the new generation IM L6 as "having no weak points, only strong points, and the strong points are very prominent". This car did not make major changes in appearance design, and upgrades mainly focus on comprehensive innovation in chassis, three-electric systems, and intelligence.

First, the new generation IM L6 comes standard with a full line-controlled chassis. This is also the only car in the 200,000-yuan class sedan that has this feature, which was previously only available on models above 300,000 yuan. This chassis integrates full line-controlled steering, large angle line-controlled rear-wheel steering, and Continental Germany MKC2 line-controlled brakes, equipped with triple safety redundancy; the steering wheel reaches full lock in half a turn, combined with bi-directional 18-degree four-wheel steering, U-turns on narrow roads and parking in narrow spaces can be completed in one go.

The three-electric system is also comprehensively refreshed. The new generation IM L6 is equipped with SAIC's new NEO three-electric architecture, equipped with CATL 93kWh battery, energy consumption as low as 11.6kWh per 100km; CLTC range 850km; relying on the all-domain 800V platform, supports 396kW ultra-fast charging, 15 minutes can replenish 580km, and compatible with over 90% of charging piles on the market. In terms of performance, the new generation IM L6 accelerates from 0 to 100km/h in 2.74 seconds, braking distance of 100km/h is 33 meters.

In terms of intelligence, IM collaborated with Momenta to develop the IM AD intelligent driving system; at the same time equipped with IM Ultra Agent, can complete complex itinerary planning and real-time adjustments such as multi-point pickup and convenient stops via voice. In addition, the new generation IM L6 also comes standard with Danish B&O audio, instant sense smart control sunshading sky canopy, 5.7L warm and cold smart refrigerator, space chairs, etc. Especially the Danish B&O audio, Jiao Qiao emphasized, this configuration discussion continued until the pre-sale approaching stage, finally decided to standardize despite cost pressure.

"As for sales expectations, I am now more concerned about: whether consumers are satisfied with every detail we present, whether dealer service capabilities are improving, and whether every user who gets the car genuinely recognizes it. If all these can be achieved, with such great sincerity, so many configurations, and such competitive prices, sales will naturally follow." Xu Yin said. Although no clear sales figures were given, from this description, he is still confident in the market performance of the new generation IM L6.

02

L6 is a "Canvas", Jimmy Choo Collaboration Breaks Circles

"Don't just talk about parameters, such as 2.74 seconds, 800 volts, 850 kilometers, but think more about what emotional value can be provided to users." Xu Yin proposed, why does the heat of some cars drop after selling for two or three months? The reason is that the product does not change, but consumer aesthetics and taste are changing. "If you can't keep up, you will be neglected." Xu Yin said.

IM Brand and User Senior Director Jiao Qiao further described L6 as a "canvas". He believes that on the basis of L6's original design and technical foundation, cars can have more possibilities and attract different users through different co-branding and collaborations. This new generation IM co-released Prof. Jimmy Choo Haute Couture Limited Edition is the co-branded design between IM and British Royal Honorary Chinese Designer Prof. Jimmy Choo (Zhou Yangjie).

In the movie "Love Myth", a shoe cobbler said "Every woman needs at least one pair of Jimmy Choo in her lifetime". In the new generation IM L6 Prof. Jimmy Choo Haute Couture Limited Edition, design elements such as star-radiant crystal glass fittings, "Haute Couture Blue" silk-feel pearlescent leather, soft-light mother-of-pearl trim panels, etc., are integrated, and the rear tail also has Prof. Jimmy Choo's handwritten signature logo. In addition, placing an order for this version of the model also gifts exclusive rights such as high-end footwear.

Xu Yin summarized this collaboration with three words: Style, Break the Circle, Resonate at the Same Frequency. "Currently the automotive market homogenization is serious, the audience circles of most models are relatively fixed, brands and products are easily limited within existing circles." Xu Yin stated, this collaboration with Jimmy Choo is an important attempt for IM to break the circle. Currently, the communication linkage with fashion media such as Vogue has successfully let IM L6 jump out of the automotive circle, into the public fashion vision, achieving the initial plan.

When describing the new generation IM L6, Jiao Qiao mentioned the phrase "Not For Everyone" many times. This phrase translated is "Not suitable for everyone". Jiao Qiao explained: "This is not that we don't want to sell cars, but this car indeed represents unique personality. We believe a car cannot express everyone's character at the same time, but can do it one by one."

It is reported that at the Chengdu Auto Show, IM will also launch an IM L6 with a completely different style with Chinese tuner master Sean Lee (Li Hongsheng), emphasizing handling performance and driving texture more. "We hope to cover a wider range of people with hardcore driving control experience while maintaining the high aesthetic and style of this car, to please both men and women." Xu Yin said.

03

Increase Sales, Focus on Pure Electric + Overseas Market

"Coming back to domestic for these two months, I felt the intensity of the Chinese market deeply." Xu Yin shared a set of domestic market data that "shocked" himself: First, 527 new cars were released in the Chinese market in the first half year; the entire market dropped by 20% from January to July. Under this situation, Xu Yin admitted that IM brand indeed has "sales pressure for the whole year".

At the same time, Xu Yin also saw the opportunity. "The pure electric market is growing, the decline is mainly in the range-extended and fuel markets. This fits exactly the release rhythm of the three new generations of pure electric vehicles we started today in the second half of the year. Our idea is to actively respond to market changes and put our best pure electric products into competition." Xu Yin said.

According to the plan, in August, IM will launch the new generation IM L6; in September, the new generation LS6 will be launched, with significant improvements in three-electric systems, chassis, AI Agent, and comfort configurations; in October, the LS8 pure electric version will be launched. "Although the market overall is falling, but our direction is very clear: First, on products, the pure electric market is still rising, we go with the flow; Second, on terminal service capability, I hope every user is satisfied when mentioning our car. Once users are satisfied, sales will be a matter of course." Xu Yin said.

"Going overseas is a topic that cannot be avoided now. Just like domestic cannot avoid intelligent driving, going overseas is a strategic direction that all OEMs must face, IM is no exception." Xu Yin stated, IM's layout overseas will accelerate, this is an "undoubted direction". It is reported that currently IM Co-CEO Liu Tao is specially responsible for overseas business operations, focusing on the European market, Southeast Asia, Middle East, Australia and New Zealand are also being developed simultaneously. According to the plan, next LS8 will also go overseas, may launch left-hand drive and right-hand drive versions, power forms mainly pure electric, some markets will also consider launching range-extended versions.

“Nobody eats fast-food instant chicken, nor will they buy fast-food cars related to life safety.” Netizens this generation are remarkably clear-headed. Buying a car requires sharp eyes; choose what fits, not what is expensive. Quality and safety are always the bottom line for car selection. Fengyun T7 is such a quality car.

Born global, refined and returned. Chery’s all-new pure electric SUV Fengyun T7, built over five years, officially opened pre-sale recently, with a pre-sale guidance price starting from 109,900 yuan. This pre-sale event was themed “Slow Craftsmanship Builds Good Cars, Long Waited”, conveying Fengyun T7’s long-termist car-making philosophy, its persistence in polishing products to global standards and building quality global cars, and also expressing sincere gratitude to users for their long-term expectation.

As the global automotive industry enters “China Time”, China’s new energy intelligent manufacturing continues to lead overseas markets. Relying on Chery’s 23 years of globalized technology accumulation, Fengyun T7 takes a reverse overseas trial path, rejecting industry fast-food car-making ideas, polishing whole vehicle strength with full-link global rigorous standards. Centered on six core new necessities of quality life, integrating visual appeal necessity, safety necessity, travel necessity, intelligence necessity, comfort necessity, and peace-of-mind necessity, creating a global quality pure electric SUV, adapting to diverse scenarios such as commuting, long-distance, outdoor, and multi-person travel. 

Relying on Chery’s 10 global design centers, over 5,000 domestic and overseas users co-created throughout the process, the homologous model Lepas L6 gained international recognition at the Milan Design Week. Fengyun T7 integrates global aesthetics, maintaining visual appeal permanently. Wind-riding front face, wind-sculpted satin body, horizon glow tailgate, balancing international minimalist aesthetics with Eastern elegant charm. The whole vehicle paint standard synchronizes with overseas rigorous weather resistance requirements, providing 6 color options: Blazing Orange, Mountain Smoke Purple, Cloud Pink Beige, Flowing Silver, Green Bamboo Grey, Ink Stone Black.

The interior is divided into two styles: Warm Black-Brown and Polar Night Obsidian. The Cloud Wing cocpit cabin is equipped with large-area soft wrapping, pebble floating speakers, and diamond-quilted details are exquisite; all interior leather, sealing strips, and plastic parts are not easy to harden or fade, remaining brand new and good-looking after years of use, balancing visual appeal and texture.

Fengyun T7 benchmarks the 2026 version E-NCAP five-star safety standard design and functional safety ASIL D highest level. 2 years of planning, 3 years of R&D, 81 dedicated endurance vehicles were invested for synchronous road trials, with the whole vehicle cumulative test mileage exceeding 6 million kilometers, and 1.45 million kilometers in endurance special tests. At the same time, it undergoes extreme real-vehicle trials for various global regions such as Southeast Asian rainy season, Middle East high-temperature sun exposure, Indonesia high humidity, etc.

The body uses 80% high-strength steel and 18.84% hot-formed steel to create a nine-horizontal-five-vertical cage body. It adopts a shotgun structure, dual-frame subframe + Pack crash beam. Steel and iron bones guarantee passenger cabin safety. There are 9 front + 6 side collision force transmission paths to maximize the dispersion of collision energy and preserve passenger survival space. In addition, it is equipped with 9 airbags, including 48L dual-chamber side airbags and rear side airbags, providing 360° all-round protection for passenger safety. The Fengyun T7 series is equipped with Rhinoceros Battery. Super strong 6D protection builds a battery safety fortress to resist extrusion, puncture, and impact from all directions, constructing a multi-layer 3D safety barrier for power batteries. Facing frequent heavy rains in summer, the Rhinoceros Battery’s IP68 waterproof rating is 96 times the national standard, fearless of rainy season waterlogging, road surface water accumulation, outdoor wading, effectively preventing battery water ingress and short circuit hazards.

Based on energy and climate needs in multiple global regions, Fengyun T7 achieves full-series equality in range configuration. The full series is standard with a large-capacity Rhinoceros Battery 65.05kWh, CLTC 600km range, actual tested range 667+km, “reverse false labeling” solves anxiety. Battery charging from 30% to 80% takes only 20 minutes, ready to set off again after a cup of coffee.

Fengyun T7 is equipped with a global integrated thermal management dual-source wide heat pump air conditioning + high voltage PTC. Northern users can drive with confidence in winter. It operates stably in a -30°C-55°C ultra-wide temperature range. Heating is more energy-saving in low-temperature environments, and heat dissipation is more efficient in high-temperature environments. Combined with the standard AGS intelligent air intake grille and 14 low wind resistance optimizations across the series, energy consumption at high and low speeds is more stable.

In the new energy era, there is no quality without intelligence. Fengyun T7 is equipped with the cockpit-driving integrated 8775 chip, achieving dual optimization of cockpit and driving. The two domains collaborate seamlessly, half understanding you, half protecting you. This chip features 4nm process, 72 TOPS high computing power, response only requires 80ms, boot speed increased by 33%, faster boot speed, smoother screen operation, and more agile smart interaction response.

Regarding smart cockpit, the 15.6-inch 2.5K HD large screen has delicate and true picture. Anti-glare, anti-reflection, anti-fingerprint. CarPlay, HUAWEI HiCar, CarLink wireless connection, covering over 99% of phone casting screens on the market. Seamless interconnection is achieved upon entering the car. Lingxi Smart Cockpit 2.0 brings an all-around companion partner, with six real-person companionship experiences: Xiao Qi Classmate, Northeast Auntie, Debate Master, Spoken Language Teacher, Story King, Professional Debater. Built-in six scene modes such as Nap, Camping, Pet, Wake Up, making the car truly become a mobile space that understands you.

Fengyun T7 is equipped with the Falcon 500 driving assistance system, integrating 3 mmWave radars, 7 high-performance cameras, 12 ultrasonic radars, totaling 22 high-precision sensors (3R7V12U), seeing far, seeing clear, measuring accurately. Capable of 300+ full-scenario automatic parking, the industry covers the most complete. Dead-end road parking, one-key trace reverse parking, cross-floor parking, etc., can all be achieved, saying goodbye to “parking difficulty” from now on, achieving parking freedom.

Whole vehicle dimensions 4570×1852×1694mm, wheelbase 2700mm, interior space utilization rate 84%, rear pure flat floor, class-leading 911mm legroom, rear seats folded expand 1955mm pure flat large bed, regular trunk 450L, expandable to 1550L, sufficient loading space adapts to outdoor crossing, multi-person travel companionship.

9-layer cloud-feel seats, soft but not collapsing, not tired after long sitting. In addition, seats also have ventilation and heating functions. Regarding heating, achieving 3-gear temperature control adjustment. In -20℃ environment, fast heated to 30℃ in 5 minutes, quickly warming the whole body; seat ventilation adopts suction design, summer back not stuffy with sweat, meeting user comfort needs. In terms of details, Fengyun T7 is also remarkable. The whole car has 38 places of clever storage space, organized storage, enjoying exquisite life. Four rivet rings with max load 300kg and two hooks with max load 3kg, camping equipment, large items can be firmly fixed.

Comfortable driving cannot do without the support of an excellent chassis. Fengyun T7’s chassis was meticulously polished by an international chassis team led by former Maserati chassis tuning experts. The 50.8:49.2 gold axle load ratio can effectively suppress steering push and tail-swing phenomena, improving cornering stability and straight-line driving traceability. As early as 2009, Chery independently designed China’s first ground mobile dual-axis K&C test bench. 26 years of design foundation empowers chassis performance, bringing a more excellent driving and riding texture experience.

Chery not only brings users products of hard-core strength, but also stands from the user perspective, fully considering the full-cycle vehicle usage experience after purchasing, facing everyone’s actual concerns about vehicle failures, later car maintenance costs, etc. To this end, Fengyun T7 launches two bottom-line guarantees and two lifetime rights, guarding throughout from car purchase to long-term use.

Two Bottom-line Guarantees:

① Power Battery Safety Bottom-line Guarantee: If the whole vehicle is damaged due to thermal runaway caused by reasons inherent to the power battery itself, Chery will compensate with a new car of the same model or a new car with new configuration not lower than the original car;

② Driving Assistance Bottom-line Guarantee: Within one year from the date of purchase, if an accident occurs judged as “intelligence driving assistance system cause” in “parking scenario”, “smart navigation scenario”, causing injury to people on board and third-party loss compensation, the maximum compensation is 5 million.

Two Lifetime Rights:

① Whole Vehicle Lifetime Warranty: Worth 10,000 yuan whole vehicle lifetime warranty (including three-electrics), excluding wear-and-tear parts, special parts;

② Lifetime Maintenance Package: 666 yuan for purchase of value 3,999 yuan lifetime basic maintenance package (1 time/year).

From global standard R&D, global aesthetics design, global craft manufacturing, to global road condition verification, Fengyun T7 establishes a value benchmark for pure electric SUVs with full-link global quality. It has undergone world tempering, finally running towards Chinese users. With full satisfaction of six core necessities of visual appeal, travel, safety, intelligence, comfort, and peace of mind, it responds to all expectations of quality families. Fengyun T7 is not only a vehicle condensing global technology and quality, but also a choice of the era where global standards resonate deeply with Chinese family needs. It is now in place, waiting quietly for you who love life.