[Auto Market Expert] Great Wall Motor sold 108,067 units in July, up 3.54% year-on-year. Cumulative Jan-July 691,962 units, up 2.64% year-on-year.

The growth rate is not astonishing, but the structure is improving: NEV proportion increased, overseas growth 50.93%, Haval H10 pre-sale secured 22,615 orders in 12 hours—new products are capturing the market.

Five Brands, Three Rising, Two Stable

Haval: 56,272 units, still the cornerstone. Contributed more than half of Great Wall's sales. H10 pre-sale starting from 214,800, 22,600 orders in 12 hours—the most eye-catching pre-sale performance this year. Raptor PLUS, Big Dog continue to sell well, the basic 100,000-200,000 SUV market foundation was not eroded.

TANK: 17,228 units, month-on-month growth 9.64%. New TANK 300 launched, starting from 199,800, continuing to consolidate off-road category advantages. In the 200,000-300,000 hardcore SUV market, TANK currently has no real rivals.

ORA: 10,820 units, surge 151.63% year-on-year. Fastest growth within Great Wall. ORA 5 completed second OTA, hybrid version launched. But 151% has low base effect—ORA base last year was already not high.

Great Wall Pickups: 16,006 units, up 16.22% year-on-year. Po series continues to lead domestic pickup market, Hi4-T hybrid version starts user reviews.

WEY: 7,725 units, month-on-month growth 7.43%. V9X Family version just launched, starting from 316,800. Gaoshan took the NEV MPV sales crown for First Half—the key for WEY, proves it has a foothold in the high-end market. But 7,725 units absolute volume is still small, not at the same level as Li Auto, AITO.

 

H10: 12 Hours 22,600 Orders

Haval H10 positioned as "new type of box-style vehicle", limited-time promotional price starting from 214,800. 12 hours 22,615 orders, placed in the whole industry, is a top-tier pre-sale performance.

H10 targets hardcore SUV market, 200,000-250,000 range currently only TANK 300 and Fang Cheng Bao Bao 5 two players. H10 enters with lower threshold and newer design, timing fits well.

But there is a big gap between pre-sale orders and actual delivery. Whether H10 can convert 22,600 orders into sales depends on production ramp-up speed and actual launch price.

Overseas: Growth 51%, shifting from trade export to localization

July overseas sales up 50.93% year-on-year, the fastest growing sector for Great Wall.

Specific actions: ORA lands Australia, South Africa, Malaysia, enters Spain, Italy test drive. Haval Raptor PHEV rolls off line in Uzbekistan—not exporting whole vehicles, is localization production. TANK fleet completes 3,220 km crossing in Kazakhstan, brand synchronously sponsors local activities.

Great Wall overseas is not just selling cars, it is building brand, building channels, building localized capacity. BYD and Chery have already successfully operated, Great Wall is catching up.

 

Objective Evaluation

Great Wall July has three highlights: H10 pre-sale exploded, overseas growth 51%, ORA recovered. Indicates product definition ability and global execution still online.

Two things to watch out for:

First, overall growth is not fast. 108,000 units, 3.54% year-on-year, compared to BYD (419,000), Geely Group (250,000+), Chery (276,800), volume and growth rate are not in the forefront. Domestic SUV competition intensifies, Haval basic foundation needs continuous reinforcement.

Second, NEV proportion can still improve. Great Wall did not publish NEV sales separately, but from brand structure—Haval main force still fuel and PHEV, TANK mainly fuel, ORA EV but base small—NEV penetration rate should be lower than industry average. In the background of NEV penetration rate breaking 60%, electrification transformation needs acceleration.

Our Judgment

Great Wall is a "category innovation" driven company. TANK's success proves it is good at making hit products in niche segments. H10 pre-sale data shows this ability remains.

But category innovation has a ceiling: each niche segment has an upper limit. TANK monthly sales 17,000 is already good, hard to go higher. Great Wall needs to return to annual sales 1.5 million scale, not only needs a few hit categories, but overall NEV penetration rate full improvement.

H10 is a good start. Whether it can catch on, see delivery and reputation after actual launch.