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In January-June 2026, BYD passenger vehicle overseas exports continued to show a rapid growth trend, with export destinations exhibiting layout characteristics of "Latin America leading strongly, Europe breaking through at multiple points, and differentiated expansion in Oceania, Southeast Asia, and the Middle East." Brazil continues to firmly hold the position of the largest overseas market. Five European countries made it into the top ten export destinations, and overseas key markets such as Australia, Philippines, Thailand, UAE all achieved scaled output. Meanwhile, BYD fully leveraged the advantages of dual technology routes of pure electric and plug-in hybrid, flexibly configured products according to local consumer preferences and market environments, and the global penetration of overseas markets continued to advance.
According to Gasgoo Automotive Research Institute export database, the top ten export destinations for BYD passenger vehicles in January-June 2026 are as follows:
NO.1 Brazil, January-June 2026, exported 99,504 Battery Electric Passenger Vehicles to Brazil, 95,182 Plug-in Hybrid Passenger Vehicles, totaling 194,686 vehicles.
NO.2 Australia, January-June 2026, exported 42,258 Battery Electric Passenger Vehicles to Australia, 16,581 Plug-in Hybrid Passenger Vehicles, totaling 58,839 vehicles.
NO.3 Belgium, January-June 2026, exported 16,810 Battery Electric Passenger Vehicles to Belgium, 27,038 Plug-in Hybrid Passenger Vehicles, totaling 43,848 vehicles.
NO.4 United Kingdom, January-June 2026, exported 11,201 Battery Electric Passenger Vehicles to United Kingdom, 27,853 Plug-in Hybrid Passenger Vehicles, totaling 39,054 vehicles.
NO.5 Germany, January-June 2026, exported 11,690 Battery Electric Passenger Vehicles to Germany, 16,626 Plug-in Hybrid Passenger Vehicles, totaling 28,316 vehicles.
NO.6 Philippines, January-June 2026, exported 7,477 Battery Electric Passenger Vehicles to Philippines, 18,512 Plug-in Hybrid Passenger Vehicles, totaling 25,989 vehicles.
NO.7 UAE, January-June 2026, exported 848 Battery Electric Passenger Vehicles to UAE, 17,298 Plug-in Hybrid Passenger Vehicles, totaling 18,146 vehicles.
NO.8 Spain, January-June 2026, exported 6,879 Battery Electric Passenger Vehicles to Spain, 10,730 Plug-in Hybrid Passenger Vehicles, totaling 17,609 vehicles.
NO.9 Slovenia, January-June 2026, exported 7,933 Battery Electric Passenger Vehicles to Slovenia, 8,148 Plug-in Hybrid Passenger Vehicles, totaling 16,081 vehicles.
NO.10 Thailand, January-June 2026, exported 14,307 Battery Electric Passenger Vehicles to Thailand, 14 Plug-in Hybrid Passenger Vehicles, totaling 14,321 vehicles.
According to Gasgoo Automotive Research Institute export database, in January-June 2026, BYD passenger vehicle overseas exports showed development characteristics of "Brazil leading by a wide margin, multiple European countries breaking through, and significant differentiation in power consumption preferences across regions".
Brazil ranked first with a stable 194,686 vehicles. The export volumes of pure electric (99,504) and plug-in hybrid (95,182) were close, indicating that the market maintained strong demand for BYD's two major technology routes. It is worth noting that Brazil's import policy is tightening, and the future export mode may transition from complete vehicle export to localized production.
Multiple countries in Europe occupied several seats on the list, with Belgium, UK, Germany, Spain, and Slovenia all ranking in the top ten. Among them, Belgium (62% PHEV share) and UK (71% PHEV share) are dominated by PHEV models; Germany has a balanced distribution of BEV and PHEV; Spain is roughly balanced between the two power forms; Slovenia is also relatively balanced. This reflects that BYD is flexibly adjusting its product structure according to market demand in different countries and continuously deepening its European layout.
The demand differences in Oceania, Southeast Asia, and Middle East markets are further amplified. Australia ranked second with an export volume of 58,839 vehicles, with the market dominated by BEV models; Thailand's export volume came almost entirely from BEVs, with PHEV models accounting for a negligible proportion; the UAE market highly relied on PHEV products; Philippines also favored PHEV models more among consumers. Overall, BYD did not adopt a single technology route for overseas expansion, but instead deployed products adapted to local conditions according to energy policies and consumption habits of different countries.
8 月 4 日，乘聯會公佈了 2026 年上半年全球車企銷量排名，一個歷史性時刻就此誕生。
榜單顯示，豐田仍以 11% 的全球市場份額位居第一，大眾、現代起亞分列二、三位。而中國車企則迎來集體突破：比亞迪以 4.8% 的份額排名全球第六，吉利以 4.6% 位列第七，奇瑞則以 4.1% 的份額與福特並列第九。全球銷量前十榜單，第一次同時出現了三家中國車企。
這不僅意味著中國汽車第一次在全球頭部陣營站穩腳跟，也意味著全球汽車產業的競爭格局，開始真正發生改變。
過去幾十年，全球汽車產業長期由歐美、日韓品牌主導，中國車企更多是在本土市場追趕。如今，比亞迪、吉利、奇瑞三家企業同時進入全球前十，說明中國汽車已經不再只是新能源汽車領域的參與者，而是全球汽車產業的重要競爭力量。
但如果仔細觀察這三家企業，會發現它們走向全球前十的路徑並不相同。
比亞迪依靠新能源完成了快速崛起。憑藉三電技術和規模優勢，比亞迪不僅穩居國內新能源汽車第一，海外市場也成為新的增長極。今年上半年，比亞迪全球銷量約 180 萬輛，其中海外銷量達到 78.9 萬輛，佔比超過 43%，同比增長 145%，海外已經不再只是補充市場，而是企業增長的重要支撐。
吉利則依靠全球化佈局。沃爾沃、極氪、領克等品牌形成了覆蓋不同市場、不同價位的品牌矩陣，讓吉利擁有更強的全球競爭能力。
奇瑞則代表著另一條道路。雖然在國內關注度不如比亞迪，但憑藉多年堅持出口，奇瑞已經進入 130 多個國家和地區，在海外積累了穩定的渠道和品牌基礎，這也是它能夠首次躋身全球前十的重要原因。
不過，銷量進入全球前十，並不意味著中國汽車已經真正贏得全球市場。
事實上，中國汽車出海已經開始進入新的階段。
今年上半年，中國汽車出口達到 509.6 萬輛，同比增長 65.3%；6 月單月出口首次突破 100 萬輛，全年出口甚至有望衝擊 1000 萬輛。數字依然亮眼，但越來越多企業意識到，僅靠把汽車賣出去，已經不足以支撐下一階段的发展。
中國汽車工業協會將中國汽車出海劃分為三個階段：第一階段是整車出口的"走出去"，第二階段是產能出海的"走進去"，第三階段則是品牌真正"走上去"。目前，中國車企正處於第一階段向第二階段過渡的關鍵時期。
一方面，各國貿易壁壘不斷提高。歐盟對中國電動車加徵最高 37.6% 的反補貼稅，巴西將整車關稅提高到 35%，墨西哥提高至 50%，單純依賴整車出口的的成本優勢正在迅速縮小。
另一方面，越來越多國家開始要求本地生產、本地研發、本地採購。中國車企如果想長期留在海外市場，就必須真正融入當地產業鏈。
因此，我們看到越來越多企業開始改變打法。
吉利與福特合作，共同營運西班牙瓦倫西亞工廠，借助現有產能快速實現歐洲本地製造。
比亞迪泰國羅勇工廠已經實現五款車型本地化生產，當地員工佔比約 93%，本地零部件採購比例達到 50%，並正在建設覆蓋歐洲、東南亞、拉美的海外產能網絡。
小鵬則在德國完成圖靈 AI 智駕本地化測試，在欧洲建立數據中心和研發能力，而不是簡單把中國的軟件搬到海外。
這些變化說明，中國汽車出海的重點，正從"賣車"變成"建立生態"。不過，恰恰在這個階段，車企更需要保持清醒。
今年的中國汽車論壇上，多位行業人士都提到了一个值得警惕的問題——"內捲外溢"。
吉利汽車集團首席產品戰略官唐黎明指出，當前行業面臨關稅、融資、技術壁壘等多重挑戰，而國內價格戰向海外蔓延的"內捲外溢"，同樣正在透支中國汽車的整體品牌形象。他提出，企業應加強價格自律、渠道自律、合規自律和品牌自律，實現良性競爭。
中國貿促會汽車行業委員會會長王俠也強調，海外市場應該成為品牌增值的新高地，而不是新的價格戰戰場。企業應盡快實現從"賣出去"到"融進去"的戰略轉變，與當地實現項目共建、價值共享、風險共擔，而不是把國內的低價競爭複製到海外。
這一提醒，恰恰值得所有中國車企認真思考。
主編點評
三家中國車企進入全球前十，確實是值得紀念的一步，但這更像是拿到了一張進入全球頂級賽場的門票，而不是比賽已經結束。
真正決定未來排名的，不只是銷量增長速度，而是誰能夠建立海外研發體系、本地製造能力、完善供應鏈網絡，以及獲得當地消費者長期信任。
全球前十，是中國汽車的新高度。而真正的全球品牌，仍然需要時間去建設。
只有當中國車企不僅能夠把汽車賣到海外，更能夠真正扎根海外、融入海外，中國汽車才能從"銷量全球前十"，真正走向"全球汽車強國"。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Proton X70 同 Volkswagen Tiguan 嚟比較。這兩款車喺價位同定位上都幾接近，今日我就由多個方面嚟做詳細比較，幫你省下做功課嘅時間。
Proton X70 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,300，一共 3 個版本，包括 1.5L Standard 2WD（RM 106,800）、1.5L Executive 2WD（RM 115,800）、1.5L Premium 2WD（RM 122,300）等。
Volkswagen Tiguan 喺馬來西亞嘅 OTR 售價係 RM 206,540 - 260,024，一共 2 個版本，包括 2025 Allspace 2.0T R-Line（RM 260,024）、2025 Allspace 1.4T Elegance（RM 206,540）等。
由價錢嚟睇，Proton X70 嘅起步價確實比 Volkswagen Tiguan 平咗 RM 99,740。如果你預算有限，Proton 嘅入門版已經可以應付日常需要。但都要留意，平嘅嗰幾千蚊，可能喺配備上會有取舍，具體要睇你嘅需要。
Proton X70 採用 FWD 驅動方式。
Volkswagen Tiguan 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Proton X70 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Volkswagen Tiguan 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Proton X70 同 Volkswagen Tiguan 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更看重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，那就揀配備更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總括嚟講，Proton X70 同 Volkswagen Tiguan 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵始終都係睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
In Malaysia's SUV market, many buyers compare Proton X70 and Mazda CX-5 when choosing a car. These two cars are quite close in price and positioning. Today, we will do a detailed comparison from multiple aspects to help you save time on research.
Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) etc.
Mazda CX-5 OTR price in Malaysia is RM 135,469 - 166,760, with a total of 3 versions, including 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154) etc.
From a price perspective, Proton X70's starting price is indeed RM 28,669 cheaper than Mazda CX-5. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the cheaper few thousand might involve compromises on features, it depends on your specific needs.
Proton X70 is equipped with 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
Mazda CX-5 is equipped with 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the driving feel is basically no difference. Fuel consumption is also similar, no need to worry too much about this.
Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Mazda CX-5 safety rating is 5★ (ASEAN NCAP), active safety systems include .
Both cars have the same safety rating, safety features are quite comprehensive in this class. New car safety is not bad nowadays, no need to worry too much about this.
Proton X70 adopts FWD drive system.
Mazda CX-5 adopts FWD drive system.
Both cars have the same drive system, both are FWD, daily driving feel won't have too big difference.
Overall, Proton X70 and Mazda CX-5 are both very good models in the Malaysia market. Which one to choose depends mainly on your personal needs and budget. We recommend doing your research, compare quotes from multiple dealerships, then test drive to make the final decision. Buying a car is a big matter, spending time on research will never be wrong.
Recently, an owner drove a Zeekr vehicle from Henan, entered Kazakhstan, and after that, smart functions such as vehicle navigation, audio-visual entertainment, etc., triggered backend security risk control strategies, resulting in a strong prompt interface. After the owner posted their experience to social media, it quickly triggered widespread discussion.
It needs to be clarified that this restriction only targets vehicle interface interaction functions. The vehicle's core driving systems such as power, steering, and braking operated normally throughout the journey. There was no situation of "unable to drive". The involved vehicle has completed verification, and the strong vehicle interface prompt has been resolved.
Facing user feedback, Zeekr official quickly launched optimization measures early on the morning of July 26. The brand acknowledged that although this vehicle interface restriction was intended to protect user property safety, there was indeed room for improvement in terms of user experience. Based on suggestions from users and netizens, Zeekr immediately promoted function iteration.
This attitude of "treating user voices as an evolution guide" reflects the brand's respect for real feedback. In the era of smart cars, every user feedback could become an opportunity to promote product and service upgrades.
The optimization plan launched by Zeekr this time is core to returning the "right of choice" to the vehicle owner:
Step 1, the Zeekr App officially launched the "Cross-border Guard" function entry. Owners only need one click to submit, quickly get the verification code, complete self-service unlocking, and significantly simplify the original verification process.
Step 2, the developing "Cross-border Guard Function Switch" will be pushed via OTA. This function will be turned off by default. Before crossing the border, owners can manually choose to turn it on or off on the mobile device according to their needs. If owners actively enable this function, they can still perform self-service unlocking through the App "Cross-border Guard" entry.
Step 3, for users who have already crossed the border or are about to cross the border, Zeekr opened a 24-hour customer service hotline 400-003-6036, providing a priority access channel. If unlocking fails or an emergency occurs, Zeekr will provide remote assistance immediately.
This series of measures balanced security guarantees and convenient experience, realizing the shift from "passive triggering" to "active service".
III. Industry Background: Cross-border risk control is not "overstepping one's authority"In fact, new energy vehicle enterprises deploying cross-border risk control systems is not redundant control, but a "firewall" to deal with cross-border automotive black and gray industry. In recent years, cross-border theft and robbery of new energy vehicles, dismantling and smuggling chaos are not uncommon. Previously, a flagship model of a new force brand was stolen and then transported overseas. The vehicle was transferred quickly, vehicle interface accounts and filing information were remotely tampered with, leading to owners having no way to defend their rights. Many places have also solved cases of mass new car cross-border loss, behind which are exactly the security loopholes left by the lack of security protection mechanisms.
Industry data shows that vehicle interface restriction is essentially a mature global vehicle security protection strategy of the vehicle enterprise. Mercedes-Benz, BMW, Porsche, Tesla and other global top vehicle enterprises have deployed similar mechanisms. During the Russia-Ukraine war, these brands, lacking backup communication mechanisms and intelligent fault tolerance design, caused the anti-theft system to trigger security control mechanisms due to external signal interruption or interference, thereby forcibly locking the vehicle.
Some lawyers pointed out that vehicle enterprise geographic fencing risk control only restricts vehicle interface entertainment, navigation and other auxiliary functions, and does not intervene in core hardware related to driving safety such as steering, braking, and power throughout the journey. Owners can unlock the restriction after providing materials such as passports, customs clearance certificates, and purchase proofs to complete verification, which does not constitute an infringement of property rights. Conversely, if vehicle enterprises let vehicles flow overseas without control, they will face high administrative penalties from customs.
IV. Safety Bottom Line: Protecting Property and Data Security is a Legal ResponsibilityAt a deeper level, vehicle positioning trajectories and vehicle-mounted surveying geographic information belong to nationally mandated important data. According to the "Data Security Law", "Several Provisions on the Safety Management of Automotive Data (Trial)", "Guidelines for Automotive Data Outbound Security (2026 Version)", "Surveying Law" and other relevant laws and regulations, relevant data is strictly prohibited from unauthorized cross-border transmission. Geographic fencing risk control is a necessary measure for vehicle enterprises to implement national data security and surveying confidentiality responsibilities. Moreover, in 2026, the domestic implementation of pure electric passenger car export license management system, vehicles without formal licenses are prohibited from flowing out, and vehicle enterprise risk control is also a necessary measure to cooperate with national import and export supervision and avoid compliance risks. In addition, overseas vehicle interface audio-visual and traffic services involve copyrights and local regulations of various places, and disorderly opening functions will also bring compliance troubles to owners.
Zeekr's optimization this time is not a concession to the safety bottom line, but finding a better solution between "safety backstop" and "convenient experience". The risk control logic remains unchanged, but the process is more transparent and the operation is more autonomous, truly achieving "safety not missing, experience not discounted".
V. Advanced Significance: The Inevitable Path for Chinese New Energy GlobalizationFrom a long-term industry perspective, this event was a "stress test" in the process of Chinese high-end new energy vehicle globalization. Currently, domestic high-end new energy brands are accelerating going global, and the huge price difference between domestic and foreign markets creates a huge arbitrage space: Zeekr 009 domestic selling price over 400,000 yuan, Singapore market over 2 million yuan; Zeekr 9X overseas terminals generally mark up 400,000 yuan, Mansory custom modified version overseas selling price reached 400,000 US dollars, equivalent to more than 2.7 million yuan RMB. The huge price difference bonus makes domestic high-end luxury cars the key target of cross-border black and gray industry and illegal resale dealers. Various illegal cross-border reselling, whole vehicle smuggling, and parts dismantling arbitrage behaviors are endless.
Perfect risk control mechanism is exactly the core confidence for Chinese vehicle brands to walk steadily and far. This Zeekr "listen to advice upgrade" made a positive demonstration for the whole industry: safety risk control is not unnecessary restraint, but indispensable infrastructure for Chinese vehicle brands globalization. In the future, with domestic high-end new energy vehicles continuously deepening cultivation of overseas markets such as Southeast Asia, Middle East, Singapore, the industry will surely refer to this optimization paradigm and unify and improve the standardized system of "risk control backstop + user autonomy + convenient unlocking".
VI. Brand Sincerity: User Voices are the Evolution CoordinatesThe Zeekr brand, known for global security, is hailed by users as "Highway Tank Zeekr". Not only pursuing leading technology configurations in body structure, intelligent obstacle avoidance, etc., but also walking in the forefront of the industry in privacy protection, anti-lost and anti-theft. But even the best original intention must avoid excessive protection similar to "There is a kind of cold called 'Mom fears you are cold'". Cars are essentially user property, and security strategies should not make users feel disturbed.
Reviewing the past year, Zeekr has continued to transform user voices into brand evolution drivers. From clarifying "model modifications need advance notice and no more than once a year", to launching "Zeekr Zero Distance" communication mechanism, releasing "Sunshine Service Convention", to this morning's rapid launch of "Cross-border Guard" — behind every measure is the sincerity of handing the right to speak back to users. It is this honest communication without evasion or buck-passing that has allowed the Zeekr brand NPS (Net Promoter Score) to rise significantly and formed a strong word-of-mouth effect in the market.
Market recognition is the most real. In the first half of this year, Zeekr cumulatively delivered 178,370 vehicles, an increase of 97% year-on-year, becoming the only enterprise among new force brands to complete more than half of the annual sales target. This is not only the victory of the product, but also the result of the "two-way rush" between the brand and users.
ConclusionAn overseas risk control trigger exchanged for an industry-leading outbound security guarantee system; one user feedback promoted a brand service upgrade. Zeekr proved with action: true "global security" lies not only in the hard protection of the vehicle structure, but more in the reverence for user voices. In the journey towards globalization, Chinese new energy vehicle enterprises need such confidence, and also need such warmth.
