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From complete vehicle trade to full value chain output, Deepal S05 paves a new path for high-quality global expansion
The Deepal S05's ability to smoothly cross the 300,000 unit sales milestone relies on the stability of its domestic market foundation and the long-term deep cultivation of its global layout. As a pioneer of Deepal Automotive's "Inclusive" global plan, Deepal S05's market territory is no longer confined to the domestic market; currently, the product is exported to 76 countries and regions globally, including Thailand, the UK, and Spain, truly realizing a dual-wheel driven growth pattern between domestic and overseas markets.
Unlike many brands going global that remain stuck in the single complete vehicle trade model of "selling cars overseas," Deepal Automotive's globalization process has already entered a new stage of systematic deep cultivation. It is implementing a "full value chain output" mode to land complete capabilities such as product R&D, supply chain adaptation, localized services, and user operations into different overseas markets. Every time Deepal S05 enters a new country or region, it does not simply copy the domestic version to market; instead, it makes targeted adaptation adjustments based on local road conditions, climate, and user usage habits, ensuring the product truly fits the travel needs of local users.
This solid local deep cultivation has also earned professional recognition for Deepal S05 on a global scale: not only winning the No. 1 spot in the J.D. Power 2026 China New Energy Vehicle New Vehicle Quality Study Compact Pure Electric SUV category and prestigious awards like the German iF Design Award, but also garnering consistent praise from top global automotive media such as Top Gear and Autocar. These authoritative recognitions from different countries and industry dimensions make Deepal S05's positioning as the "First Choice SUV for Young Families Globally" more than just a marketing slogan, backed by tangible quality credentials.
In the industry's new phase where domestic new energy vehicle exports shift from "going out" to "going deep," Deepal S05's globalization path not only sets a benchmark for high-quality global expansion for itself but also acts as a key booster for Chinese new energy vehicles entering the global market, providing a practical reference sample for the global layout of subsequent Chinese brands.
In the SUV market in Malaysia, many buyers compare Toyota Harrier and Volvo XC90 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Toyota Harrier in Malaysia is RM 289,000 - 289,000, with 1 version available, including 2026 HEV 2.5L Standard (RM 289,000), among others.
The OTR price of Volvo XC90 in Malaysia is RM 418,888 - 418,888, with 1 version available, including 2025 2.0T Ultra (RM 418,888), among others.
In terms of price, the starting price of Toyota Harrier is indeed RM 129,888 cheaper than Volvo XC90. If your budget is limited, Toyota's entry-level version can already meet daily needs. However, also note that the few thousand ringgit difference might involve trade-offs in features, depending on your needs.
Toyota Harrier's safety rating is 5★ (ASEAN NCAP), with active safety systems including Brand ADAS.
Volvo XC90's safety rating is 5★ (Euro NCAP), with active safety systems including Premium ADAS.
Regarding safety features, both cars received good ratings. However, there are some differences in functionality between Toyota Harrier's Brand ADAS and Volvo XC90's Premium ADAS. If you value active safety, you can compare the feature lists of both in detail.
Toyota Harrier warranty is 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Volvo XC90 warranty is 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Both Toyota Harrier and Volvo XC90 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance ratio and features, choose the one with richer specifications. In the end, it is recommended to test drive both, as personal experience is the most important.
Overall, both Toyota Harrier and Volvo XC90 are very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. It is recommended to do your research, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending some time on research is never wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿豐田 Fortuner 同梅賽德斯 - 賓士 GLB 嚟做比較。兩款車喺價位同定位上都好接近，今日我哋就從多個方面做一次詳細嘅對比，幫你省下做功課嘅時間。
豐田 Fortuner 喺馬來西亞嘅 OTR 售價係 RM 195,880 - 241,880，總共有 3 個版本，包括 2024 2.8T VRZ Diesel（RM 241,880）、2024 2.7L SRZ Petrol（RM 202,880）、2024 2.4L Standard Diesel（RM 195,880）咁樣。
梅賽德斯 - 賓士 GLB 喺馬來西亞嘅 OTR 售價係 RM 299,888 - 352,888，總共有 1 個版本，包括 Standard（RM 299,888）咁樣。
從價錢睇落，豐田 Fortuner 嘅起步價確實比梅賽德斯 - 賓士 GLB 平咗 RM 104,008。如果你預算有限，豐田嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體就要睇你嘅需求。
豐田 Fortuner 車身長 4400 mm，行李箱 400 L。
梅賽德斯 - 賓士 GLB 車身長 4400 mm，行李箱 400 L。
兩款車嘅尺寸差唔多，車內空間分別唔大。呢個級別嘅車，日常使用完全足夠。
豐田 Fortuner 採用 FWD 驅動方式。
梅賽德斯 - 賓士 GLB 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感覺唔會有太大分別。
豐田 Fortuner 同梅賽德斯 - 賓士 GLB 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更加睇重品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更加介意性價比同配備，那就揀配置更加豐富嗰款。最後都係建議兩款都去試駕，親身體驗先至最重要。
總括嚟講，豐田 Fortuner 同梅賽德斯 - 賓士 GLB 都係馬來西亞市場幾唔錯嘅車型。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再落去試駕先做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
In the Malaysian SUV market, many buyers compare Toyota Fortuner and Volkswagen Tiguan when choosing a car.
Toyota Fortuner has an OTR price in Malaysia of RM 195,880 - 241,880, with 3 versions in total, including 2024 2.8T VRZ Diesel (RM 241,880), 2024 2.7L SRZ Petrol (RM 202,880), 2024 2.4L Standard Diesel (RM 195,880), etc.
Volkswagen Tiguan has an OTR price in Malaysia of RM 206,540 - 260,024, with 2 versions in total, including 2025 Allspace 2.0T R-Line (RM 260,024), 2025 Allspace 1.4T Elegance (RM 206,540), etc.
In terms of price, the Toyota Fortuner's starting price is indeed RM 10,660 cheaper than the Volkswagen Tiguan. If your budget is limited, Toyota's entry-level version can already meet daily needs. However, note that that few thousand RM difference might involve trade-offs in equipment, depending on your specific needs.
Toyota Fortuner comes with a 2.5L Diesel, 187 hp. Official fuel consumption 8.5 L/100km.
Volkswagen Tiguan comes with a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
Regarding power, the Toyota Fortuner's 2.5L Diesel has 17 more horsepower than the Volkswagen Tiguan's 2.0L 4-cyl, offering more confident mid-range acceleration, especially when overtaking on highways. However, the Volkswagen Tiguan's fuel consumption might be better, with little difference in daily city commuting.
Toyota Fortuner's safety rating is 5★ (ASEAN NCAP), active safety systems include.
Volkswagen Tiguan's safety rating is 5★ (Euro NCAP), active safety systems include IQ.Drive.
Toyota Fortuner body length is 4400 mm, trunk 400 L.
Volkswagen Tiguan body length is 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, with not much difference in interior space. Cars of this class are fully sufficient for daily use.
Toyota Fortuner warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Volkswagen Tiguan warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
In general, Toyota Fortuner and Volkswagen Tiguan are both very good models in the Malaysian market. Which one to choose largely depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then going for a test drive to make a final decision. Buying a car is a big decision, spending some time on research will never be wrong.
In the Malaysia SUV market, many buyers compare Toyota Corolla Cross and Subaru Crosstrek when choosing a car. These two cars are quite close in price and positioning, today we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Toyota Corolla Cross in Malaysia is RM 133,800 - 148,800, with a total of 3 versions, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
The OTR price of Subaru Crosstrek in Malaysia is RM 145,000 - 160,000, with a total of 1 version, including 2.0L e-Boxer (RM 150,000), etc.
From a price perspective, the starting price of Toyota Corolla Cross is indeed RM 11,200 cheaper than Subaru Crosstrek. If your budget is limited, Toyota's entry-level version can already meet daily needs. However, note that the few thousand difference might involve trade-offs in features, depending on your specific requirements.
Toyota Corolla Cross safety rating is 5★ (ASEAN NCAP), active safety systems include TSS (PCS, LDA, ACC, LTA).
Subaru Crosstrek safety rating is 5★ (Euro NCAP), active safety systems include EyeSight.
In terms of safety features, both cars received good ratings. However, there are some differences in functionality between Toyota Corolla Cross's TSS (PCS, LDA, ACC, LTA) and Subaru Crosstrek's EyeSight. If you value active safety highly, you can compare their feature lists carefully.
Toyota Corolla Cross uses FWD drive configuration.
Subaru Crosstrek uses FWD drive configuration.
Both cars have the same drive configuration, both FWD, daily driving experience will not differ significantly.
Toyota Corolla Cross and Subaru Crosstrek are both mainstream choices in the Malaysia market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configurations. Ultimately, it is recommended to test drive both, as personal experience is the most important.
Overall, Toyota Corolla Cross and Subaru Crosstrek are both excellent models in the Malaysia market. Which one to choose depends on your personal needs and budget. We suggest doing your homework, comparing quotes from multiple dealerships, and then test driving to make a final decision. Buying a car is a big matter, spending time on research is never wrong.
In Malaysia's SUV market, many buyers compare the Toyota Corolla Cross and Subaru Forester when choosing a vehicle. These two models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to help you save time on research.
The Toyota Corolla Cross OTR price in Malaysia is RM 133,800 - 148,800, with a total of 3 variants, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
The Subaru Forester OTR price in Malaysia is RM 174,000 - 197,000, with a total of 3 variants, including 2024 2.0L S EyeSight GT Edition (RM 189,538), 2024 2.0L S EyeSight (RM 177,538), 2024 2.0L L EyeSight (RM 167,538), etc.
In terms of price, the Toyota Corolla Cross starting price is indeed RM 40,200 cheaper than the Subaru Forester. If your budget is limited, Toyota's entry-level version can already meet daily needs. However, be aware that the lower price of a few thousand might involve compromises in specs, depending on your specific requirements.
Toyota Corolla Cross is equipped with 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
Subaru Forester is equipped with 2.0L 4-cyl, horsepower 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Subaru Forester's 2.0L 4-cylinder engine has 30 more horsepower than the Toyota Corolla Cross's 1.5L Turbo. However, for daily city driving, the power of both cars is sufficient, and you won't feel like it lacks power.
Toyota Corolla Cross body length 4400 mm, trunk 400 L.
Subaru Forester body length 4400 mm, trunk 400 L.
The size of both cars is almost the same, and the interior space difference is not significant. For cars in this class, it is fully sufficient for daily use.
Toyota Corolla Cross warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Subaru Forester warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, both the Toyota Corolla Cross and Subaru Forester are very capable models in the Malaysian market. Choosing between them ultimately depends on your personal needs and budget. We recommend doing your research, comparing quotes from multiple dealerships, and test driving before making a final decision. Buying a car is a major commitment; spending time on research will never go wrong.
In the Malaysian SUV market, many buyers compare Toyota Corolla Cross and Chery Tiggo 7 Pro when choosing a car. These two cars are quite close in price and positioning, so today we will do a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Toyota Corolla Cross in Malaysia is RM 133,800 - 148,800, with a total of 3 versions, including 2026 HEV 1.8L GR Sport (RM 148,800), 2026 HEV 1.8L Standard (RM 140,800), 2026 1.8L Standard (RM 133,800), etc.
The OTR price for Chery Tiggo 7 Pro in Malaysia is RM 123,750 - 123,750, with a total of 2 versions, including 1.6L Turbo Standard (RM 125,000), 1.6L Turbo Premium (RM 140,000), etc.
In terms of price, the starting price of Chery Tiggo 7 Pro is RM 10,050 cheaper than Toyota Corolla Cross. Honestly, in this price range, a difference of a few thousand is not significant; the key is to look at overall value for money and long-term usage costs.
Toyota Corolla Cross has a safety rating of 5★ (ASEAN NCAP), with active safety systems including TSS (PCS, LDA, ACC, LTA).
Chery Tiggo 7 Pro has a safety rating of TBD, with active safety systems including Basic.
Regarding safety features, both cars have received good ratings. However, there are some functional differences between Toyota Corolla Cross's TSS (PCS, LDA, ACC, LTA) and Chery Tiggo 7 Pro's Basic. If you value active safety more, you can carefully compare the function lists of both.
Toyota Corolla Cross warranty is 5 years/unlimited mileage, service interval every 10,000km or 6 months.
Chery Tiggo 7 Pro warranty is 3 years/100,000km, service interval every 10,000km or 6 months.
Both Toyota Corolla Cross and Chery Tiggo 7 Pro are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with a richer configuration. Ultimately, it is recommended to test drive both; personal experience is the most important.
In summary, both Toyota Corolla Cross and Chery Tiggo 7 Pro are excellent models in the Malaysian market. Which one to choose ultimately depends on your personal needs and budget. We suggest doing your research, comparing quotes from several dealerships, and then test driving to make a final decision. Buying a car is a major decision, and taking time to do your research will never be wrong.
In Malaysia's SUV market, many buyers compare the Toyota Yaris Cross and Mazda CX-5 when choosing a car. The price and positioning of these two cars are quite similar, so today we will make a detailed comparison from multiple aspects to save you time on research.
The Toyota Yaris Cross OTR selling price in Malaysia is RM 99,900 - 109,900, with a total of 2 versions, including 2026 1.5L Standard (RM 99,900), 2026 HEV 1.5L Standard (RM 109,900), etc.
The Mazda CX-5 OTR selling price in Malaysia is RM 135,469 - 166,760, with a total of 3 versions, including 2025 2.0L AT 35th Anniversary (RM 316,154), 2025 2.0L AT (RM 296,154), 2025 2.0L MT (RM 294,154), etc.
From a price perspective, the starting price of the Toyota Yaris Cross is indeed RM 35,569 cheaper than the Mazda CX-5. If your budget is limited, Toyota's entry-level version can already meet daily needs. However, note that the few thousand saved might involve trade-offs in features, depending on your specific needs.
The Toyota Yaris Cross is equipped with a 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
The Mazda CX-5 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, the Mazda CX-5's 1.5L Turbo has 35 hp more than the Toyota Yaris Cross's 1.5L 4-cyl. However, for daily city driving, the power of both cars is sufficient, you won't feel lacking power.
The Toyota Yaris Cross safety rating is 5★ (ASEAN NCAP), active safety systems include TSS.
The Mazda CX-5 safety rating is 5★ (ASEAN NCAP), active safety systems include .
Both cars have the same safety rating, and safety features in this class are considered quite complete. New cars nowadays are not lacking in safety, no need to worry too much about this point.
Toyota Yaris Cross warranty 5 years/Unlimited mileage, service interval Every 10,000km or 6 months.
Mazda CX-5 warranty 5 years/150,000km, service interval Every 10,000km or 6 months.
In general, both Toyota Yaris Cross and Mazda CX-5 are quite good models in the Malaysia market. Which one to choose depends on your personal needs and budget. We suggest doing your research well, compare quotes from several car dealers, and then go for a test drive to make the final decision. Buying a car is a major thing, spending time on research is definitely not wrong.
In the Malaysian SUV market, many buyers compare the Honda CR-V and Subaru Outback when choosing a car. These two vehicles are quite close in price and positioning. Today, we will provide a detailed comparison from multiple aspects to save you time on research.
Honda CR-V OTR price in Malaysia is RM 178,200 - 195,900, totaling 4 versions, including 2026 e:HEV 2.0L 2WD RS (RM 195,900), 2026 1.5T 4WD V (RM 181,900), 2026 e:HEV 2.0L 2WD E (RM 178,200), etc.
Subaru Outback OTR price in Malaysia is RM 260,000 - 280,000, totaling 2 versions, including 2025 2.4T R-Touring EyeSight (RM 310,340), 2025 2.5L Touring EyeSight (RM 280,340), etc.
Looking at prices, Honda CR-V's starting price is indeed RM 81,800 cheaper than Subaru Outback. If your budget is limited, Honda's entry-level model already meets daily needs. However, be aware that the few thousand ringgit difference might involve trade-offs in features, specifically depending on your needs.
Honda CR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING (ACC, CMBS, LKAS, RDM).
Subaru Outback safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars received good ratings. However, there are functional differences between Honda CR-V's Honda SENSING (ACC, CMBS, LKAS, RDM) and Subaru Outback's Basic. If you prioritize active safety, you can compare the feature lists of both in detail.
Honda CR-V uses FWD drive system.
Subaru Outback uses FWD drive system.
Both cars share the same drive system, both are FWD, so daily driving experience will not differ significantly.
Honda CR-V warranty 5 years/unlimited mileage, maintenance interval every 10,000km or 6 months.
Subaru Outback warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Overall, Honda CR-V and Subaru Outback are both excellent models in the Malaysian market. Choosing between them depends mainly on your personal needs and budget. We suggest doing your research, comparing quotes from multiple dealerships, and test driving before making a final decision. Buying a car is a major decision, spending time on research will never go wrong.
In the SUV market in Malaysia, many buyers compare Honda HR-V and Chery Tiggo 7 PHEV when choosing a car. These two models are quite close in price and positioning, so today we will make a detailed comparison from multiple aspects to help you save time doing research.
The OTR price of Honda HR-V in Malaysia is RM 115,900 - 143,900, with a total of 4 versions, including 2026 e:HEV 1.5L RS (RM 143,900), 2026 1.5T V (RM 137,900), 2026 1.5T E (RM 130,900), etc.
The OTR price of Chery Tiggo 7 PHEV in Malaysia is RM 129,750 - 129,750, with a total of 2 versions, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a price perspective, Honda HR-V's starting price is indeed RM 13,850 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Honda's entry-level version can meet daily needs. But be aware that the few thousand difference may involve trade-offs in features, depending on your specific needs.
Honda HR-V is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Chery Tiggo 7 PHEV is equipped with Hybrid, 170 hp. Official fuel consumption 4.5 L/100km.
In terms of power, Chery Tiggo 7 PHEV's Hybrid has 30 more horsepower than Honda HR-V's 1.5L Turbo. However, for daily city driving, the power of both cars is sufficient, and you won't feel underpowered.
Honda HR-V body length is 4500 mm, trunk 450 L.
Chery Tiggo 7 PHEV body length is 4400 mm, trunk 400 L.
Regarding space, Honda HR-V's body is 100 mm longer than Chery Tiggo 7 PHEV, making the interior passenger space slightly more spacious, especially rear legroom. If you frequently carry family or need to put a stroller in, the larger body is indeed more practical.
Honda HR-V adopts FWD drive mode.
Chery Tiggo 7 PHEV adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, so there won't be a big difference in daily driving experience.
Overall, Honda HR-V and Chery Tiggo 7 PHEV are both very good models in the Malaysia market. Choosing which one depends on your personal needs and budget. We recommend doing your homework, comparing quotes from multiple dealerships, and test driving before making a final decision. Buying a car is a big matter, taking time to do research will never be wrong.
作者：王珊珊
煞車，唔係認輸，係換道。「唔可以活喺成功经验入面」，唔係否定過去，係睇清咗未來。
汽車唔係快銷，本唔該追逐短平快。可現實係，整個行業嘅競爭，已經淪為一場競速遊戲。資本嘅壓力、流量嘅狂歡，不斷擠壓車企嘅開發週期。大家都在加速嘅時候，有人選擇減速，就成咗異類。
日前，奇瑞風雲 T7 上市。奇瑞汽車執行副總裁李學用上台，第一句話就令會場安靜咗幾秒：「全球車，快唔到一啲。」
喺而家嘅汽車行業，呢句話幾乎係同所有人唱反調。整車研發週期由 48 個月被壓縮到 26 個月，本該喺實驗室解決嘅 Bug，直接甩畀車主路試。而奇瑞行咗一條完全相反嘅路。風雲 T7 歷經 2 年策劃、3 年研發，完成 145 萬公里耐久專項測試。同源車型 Lepas L6 而先喺泰國上市、南非開始預售，打磨完海外市場先回流國內，行咗一條非主流嘅「反向上市」路徑。
呢台揀選「慢做」嘅新車，撕開咗奇瑞而家最核心嘅命題：當整個行業都在拼命踩油門，奇瑞點解踩咗煞車？
2000 萬輛之後緣何踩煞車？
一個月前，7 月 25 日，奇瑞全球累計銷量突破 2000 萬輛。放喺任何車企，都係值得大興師動眾嘅時刻。但奇瑞嘅慶典由頭至尾透出反常。
冇沉浸喺數字狂歡入面，尹同躍當眾講咗一段話：「2000 萬之後，我哋唔再參與內捲，唔再只追求銷量，而要追求品牌向上，追求技術更多嘅突破，追求客戶滿意度更大嘅提升。」
喺外人睇嚟，一路狂奔嘅奇瑞似乎冇調整嘅必要。由 2021 年嘅 96 萬輛到去年嘅 280 萬輛，增長曲線足夠靚。但尹同躍近乎踩咗一脚煞車、打咗一把方向。
其後，奇瑞汽車常務副總裁張國忠將話講得更透：「奇瑞唔可以活喺過去嘅成功经验入面。面對行業嘅快速變革，有些要小改，有些甚至要重構，只有咁先至可以適應下一個週期嘅發展。」
佢舉咗個例子。幾年前行業對於未來能源格局嘅主流判斷係混動 4、純電 3、燃油 3，但而家純電嘅增速同市佔率早已遠超當初嘅預期。「呢種消費趨勢嘅變化嚟得好快都好猛，過去我哋覺得獵鷹 500 嘅智駕就夠用咗，但由第二季開始，消費者更加想要獵鷹 700 甚至 900 咁樣嘅高階版本。」
變化嚟得太快。如果奇瑞仲抱著過去二十年嘅成功经验——繼續依賴燃油車紅利、繼續以銷量為第一優先級、繼續用過去嘅產品定義邏輯應對市場——好可能喺下個週期掉隊。
過去二十年到底做啱咗乜？
要理解奇瑞點解要「煞車」，得先搞清楚奇瑞係點樣「跑」到今日嘅。
奇瑞嘅崛起，本身就係對行業成見嘅反抗。上世紀 90 年代，中國汽車圈流行兩句說話：唔搞合資冇活路，唔到百萬輛規模就別談自主研發。奇瑞偏偏唔信。
1999 年，第一台自主研發嘅發動機點火成功。同年 12 月，第一輛「風雲」下線。冇合資背書，冇現成體系，奇瑞硬係由發動機、變速箱、底盤呢啲核心部件啃起，成為中國品牌第一家掌握「三大件」核心技術嘅車企。呢份技術自研嘅堅持，令奇瑞躲過咗好多車企「卡頸」嘅危機。
呢條路行得啱。2007 年，奇瑞成為第一個累計銷量破百萬嘅自主品牌。QQ 成就咗 140 萬輛嘅銷量傳奇，令普通家庭能開上私家車。瑞虎系列靠高性價比、低保養成本，快速做大規模，積累咗海量用戶同完善嘅供應鏈，完成咗企業最關鍵嘅原始積累。
奇瑞最精明嘅一著，係早早走出咗國門。2001 年第一批風雲出口敘利亞，其後連續 23 年位居中國品牌乘用車出口第一。當所有自主品牌擠喺國內市場貼肉搏鬥時，奇瑞悄悄鋪好咗全球渠道。海外市場一直係奇瑞嘅「壓艙石」，國內卷價格賺唔到錢嘅時候，海外市場穩定輸血、對沖風險。
總結落嚟，奇瑞過去嘅成功邏輯唔複雜：靠自研稳住底盤，靠性價比做大銷量，靠海外稳住基本盤。
呢套打法放喺過去二十年，屢試不爽。但放喺而家，光環暗淡咗。
點解唔可以活喺過去？
行業最根本嘅變化係：由增量擴張轉咗存量競爭。靠規模攤薄成本、以價換量嘅粗放增長模式走到頭咗，行業利潤率跌到 1.5%，甚至出現賣嘅越多蝕嘅越多。拼命衝銷量，早已經唔係做大做強，而係低效內耗。
另一個變化係賽道切換。奇瑞最擅長嘅，係燃油車時代嘅硬件研發同動力技術。但而家嘅競爭核心係電動化、智能化同軟件體驗。過去比嘅係車耐唔耐開、動力夠唔夠強；而家比嘅係智駕好唔好用、車機夠唔夠流暢。奇瑞過去穩步迭代嘅節奏，放喺燃油車時代係穩，放喺新能源時代，就係慢。
仲有一個現實短板：品牌桎梏。靠性價比起家，係奇瑞嘅優勢，亦係最大嘅包袱。喺大數消費者心裡，奇瑞就係「實惠家用車」，同高端、價值、溢價呢啲詞唔沾邊。2000 萬累計用戶大多係平價用戶，好難形成品牌溢價。冇品牌高度，就只能永遠困喺低端價格帶廝殺。
比產品同市場更难改嘅，係組織慣性。一套打法成功二十年，企業內部一定會形成思維固化。做燃油車嘅經驗、舊嘅項目流程、唯銷量論嘅考核方式，會唔自覺套用喺新能源、新車型上。呢就係路徑依賴嘅可怕之處——過去令你登頂嘅經驗，會變成困住你嘅圍牆。張國忠講嘅「有些要小改，有些要重構」，改嘅唔單止係車，係整個企業嘅思維同體系。
告別影子之後，奇瑞向何處去？
重構已經開始咗。最直觀嘅信號係，過去幾年奇瑞並唔避諱自己發佈會開得咁多，2025 年辦咗 189 場活動，但今年以來，媒體前往蕪湖嘅次數少咗一半多。
另一個體現喺銷量上。上半年奇瑞喺國內少發咗 15 萬台車，主動擠掉「水分」，大幅降低經銷商庫存，國內零售約 41.28 萬輛，同比下滑 36.4%。呢個係陣痛，亦係修復終端價格體系嘅必要代價。而喺海外，月銷 20 萬正成為常態，7 月海外銷量佔比已悄然嚟到七成。
變化已經開始發生。9 月 1 日公布咗 8 月銷量數據顯示，奇瑞單月銷量 280,128 輛，其中出口 196,984 輛，國內銷量 83,144 輛。相比 7 月出口首次突破 20 萬輛、國內銷量約 7.4 萬輛嘅數據，8 月國內銷量環比回升咗近 1 萬輛。喺連續數月收縮之後，國內基本盤出現咗修復跡象。
一降一升之間，奇瑞正完成發展邏輯上嘅切換。用張國忠嘅話講，「無內唔穩，無外唔強」，奇瑞已唔再單一依賴國內燃油車市場，而係建構起咗「海外 + 新能源」呢兩大新嘅增長曲線。
喺內部，品牌矩陣進入整合期。奇瑞近期調整咗星途事業部嘅匯報關係，戰略重心全面轉咗海外；智界品牌由追求單品爆發轉咗「長跑思維」。雖然多品牌同源重疊嘅問題尚未根本解決，但精簡 SKU、厘清定位嘅動作已經啟動。新能源方面，上半年毛利率由 5.2% 大幅提升至 12.8%，告別低價走量，進入規模盈利週期。
風雲 T7 嘅上市路徑，恰好說明咗呢套新邏輯。一台車而先在米蘭設計週亮相，接住喺南非、泰國上市，接受海外消費者同市場嘅檢驗，打磨完咗再回國內——「全球車，快唔到一啲」。唔跟行業拼上新速度，用全球市場驗證過嘅產品力講。
人汽說：
中國品牌間嘅你追我趕仲在持續加碼。比亞迪 7 月海外銷量已達 17.98 萬輛，吉利將出口目標上調至 92 萬輛並衝擊百萬規模，長城設定 60 萬輛目標。奇瑞嘅先發優勢正被稀釋，窗口期喺收窄。
想要穿越週期，奇瑞嘅路徑已經清晰：全球化由「賣得多」轉咗「攞得穩」；打通海内外技術雙向反哺通道；國內市場唔再盲目衝批發量，聚焦產品價值競爭。國內市場嘅核心任務，係成為智能化新技術嘅試驗田，完成驗證之後先反哺全球車型。
對於奇瑞而言，跨過 2000 萬輛，唔係終點，係一道分水嶺。尹同躍踩下嘅嗰腳煞車，唔係認輸，係換道。張國忠講嘅「唔可以活喺過去嘅成功经验入面」，唔係否定過去，係睇清咗未來。
當喧囂退潮，呢間由蕪湖小草房走出嘅企業，依然用近乎愚直嘅方式，行一條更遠嘅路。
