6 月 12 日，「十五萬熱愛，高光而來」BJ30 旅行家十五萬台下線暨高光版上市發布會，在北汽株洲超級工廠圓滿舉辦。憑藉市場口碑持續熱銷，BJ30 旅行家成功加冕中國輕越野 SUV 最快 15 萬臺量產車型。是次活動不僅見證品牌銷量里程碑，更推出全新年度車型——BJ30 旅行家高光版，同時發布重磅購車政策，以親民門檻推進「越野平權」，讓普通家庭亦能輕鬆解鎖可城可野的高品質出行生活。

為回饋廣大用戶信任，北京越野推出全系 3 萬元置換權益，BJ30 旅行家超級置換價低至 6.99 萬元起；全新上市嘅 BJ30 旅行家高光版，超級置換價 8.29 萬元起。發布會現場，北京越野攜手央視財經開啟拆車直播，公開拆解一台行駛 15 萬公里嘅 BJ30 旅行家，以直觀、真實嘅車況，全網鑑證車型硬核耐久品質同中國智造實力。

北汽集團副總經理、北京越野董事長張國富喺現場表示，15 萬臺銷量嘅突破，唔單止係市場速度嘅見證，更係十五萬用戶用真實選擇鑄就嘅品質豐碑。BJ30 旅行家唔單止係中國 HEV 技術交付市場嘅優質答卷，更係中國自主品牌發力輕越野賽道、突破技術壁壘嘅實力宣言。

十五萬用戶口碑認證，三大硬核實力領跑輕越野賽道

依托北京越野六十餘年專業越野技術積澱，BJ30 旅行家以「超野、超大、超省」三大核心優勢，打破城市 SUV 同越野 SUV 嘅邊界，兼顧日常通勤與戶外輕越野全場景，憑藉均衡產品力快速收穫全球用戶認可。

邊係「超野」？係全場景奔赴山海嘅底氣。作為中國首款方盒子 HEV 混動 SUV，新車搭載行業領先嘅三擎四驅六模 HEV 混動架構，由 41% 高熱效率混動專用發動機、前後雙驅動電機組成三擎動力系統，分別適配長途節能、實時補能、瞬時爆發不同工況。車輛四驅響應速度僅 30 毫秒，0.5 秒即可輸出峰值扭矩，搭配能量中鎖、四輪電子限滑與智電 ATS 全地形控制系統，可智能適配六大駕駛模式，輕鬆征服泥地、沙地、陡坡等複雜路況，越野性能拉滿。

邊係「超大」？係全家出行唔遷就嘅從容。新車坐擁 2820mm 超長軸距，實現 66% 超高得房率，搭載實用嘅三排七座佈局，空間表現媲美越級車型。超大後備箱容積可達 1496L，後排座椅純平放倒可化身 1.92 米超大床，露營休憩、大件裝載隨心切換。即便係 1.8 米嘅成年人，亦能喺 B 級寬體第三排輕鬆落座，配合全車 38 處精緻化儲物空間，全方位滿足多人口家庭全場景出行需求。

邊係「超省」？係長期陪伴無焦慮嘅省心。省油、省時、省心三大優勢加持，讓用車成本大幅降低。此前，來自南非、印尼、阿聯酋、波蘭、墨西哥嘅五國海外博主聯合實測，BJ30 旅行家百公里油耗均穩定控制喺 5L 以內，一箱油續航超 1000 公里。無需依賴充電樁，加油即走，每年可節省數十小時補能時間。同時，首任車主可享整車終身質保，無高壓電池包安全隱患，保養便捷、配件充足，徹底打消用戶用車、養車顧慮。

全新高光版上市，顏值、性能、體驗三重全面躍升

基於 15 萬台下線嘅全新起點，北京越野重磅推出 BJ30 旅行家高光版，喺原有硬核產品力基礎上，實現顏值、性能、用車體驗全方位升級，打造兼顧城市精緻感與越野野性嘅全能家用輕越野 SUV。

顏值層面，新車延續經典方盒子硬朗造型，搭配專屬五闕星環貫穿燈組，辨識度十足。全套電感潮改套件、專屬星環輪轂、同色運動保險杠，塑造灑脫潮流嘅整車氣質。全新橙色內飾搭配精緻金屬紋理飾板，質感全面進階，兼顧年輕個性與居家溫潤氛圍，適配全年齡層用戶審美。

性能層面，高光版針對性優化核心配置，換裝三倍壽命嘅高性能 AGM 專用電瓶，耐用性大幅提升；搭載保時捷同款渦輪增壓技術，整車充電效率高達 99%。同時將後電機功率從 55kW 升級至 70kW，起步提速、匝道匯入、緊急避讓響應更迅猛，動力隨叫隨到，日常行駛更從容、更安全。

體驗層面，新車主打「移動舒適會客廳」理念，憑藉更高嘅車身姿態帶來開闊行車視野。全系配齊座椅加熱、通風、方向盤加熱等實用舒適配置，四季出行皆可享受舒適駕駛。同時搭載智能感應雨刷、64 色音樂律動氛圍燈，兼顧實用性與氛圍感，喺繁忙通勤之餘，為用戶打造放鬆療癒嘅私人駕駛空間。

15 萬公里拆車直播 + 超級工廠溯源，鑑證硬核中國品質

真正嘅品質，經得起時間同嚴苛測試嘅雙重檢驗。是次發布會，北京越野攜手央視財經開啟 15 萬公里實車拆車直播，以普通家庭近十年使用里程嘅實車，直觀展現車輛耐久品質。拆解結果顯示，車輛引擎積碳極少、動力輸出充沛，變速箱無滲油、齒輪無磨損；電池包無鼓包、漏液、衰減變質等問題，長期使用穩定可靠；副車架、懸掛擺臂無鏽蝕、滲油情況，底盤規整度近乎新車，充分印證車型用料紮實、工藝精良，後期維修成本低、用車穩定性強。

同時，鏡頭深入北汽株洲超級工廠，從源頭揭密 BJ30 旅行家嘅卓越品控。車間內數百台機器全自動協同焊接，塗膠誤差不超髮絲，築牢高強度安全車身；五千噸級巨型衝壓設備一體成型車身板材，線條規整、結構堅固；全自動機器噴塗搭配環保水性漆，有害物質揮發降低六成，新車無味更健康，漆面耐腐蝕、耐暴曬性能更優異。全工序層層品控把關，從生產源頭守住每一台車嘅品質底線。

十五萬份熱愛，鑄造全新高光。從銷量突破到產品煥新，從技術迭代到品質堅守，北京越野始終深耕輕越野賽道，持續推進越野平權，讓高端越野體驗走進普通家庭。未來，BJ30 旅行家將以全面進階嘅產品力，陪伴更多用戶解鎖城市通勤、山野奔赴嘅雙面美好生活，與千萬車主共赴下一程高光之旅。

根據官方數據，2026 年 5 月，深藍汽車全球銷量為 33,243 輛，同比增長 30%，連續 3 個月穩定喺「月銷 3 萬 +」俱樂部。1 至 5 月累計銷量 130,531 輛，同比增長 15%，全球累計交付量已突破 85 萬輛。

就喺幾個月前，深藍仲被銷量下滑、利潤虧損嘅陰雲籠罩，甚至被質疑能否喺「內捲」加劇嘅市場中活落嚟。從被唱衰到連續月銷破 3 萬，深藍到底靠乜嘢完成咗這次逆襲？

站喺懸崖邊嘅「3 萬俱樂部」

就喺幾個月前，深藍仲係被唱衰聲包圍嘅典型範本。

2026 年一季度，深藍銷量同比下滑超 17%，前兩個月交付持續承壓，1 月交付量環比下降，2 月甚至未直接公佈全系銷量。

橫向對比更顯尷尬——同期理想、蔚來、問界均保持正增長，就連長安體系內嘅兄弟品牌啟源都喺 2 月交出 1.83 萬輛、環比大漲 96.3% 嘅成績單，深藍嘅「掉隊」顯得格外刺眼。

比銷量更棘手嘅係盈利困境。2025 年深藍汽車全年虧損 8.99 億元，近四年累計虧損逾 80 億元；阿維塔同期淨虧損約 29.5 億元，2022 年至 2025 年上半年累計虧損已超 113 億元。

兩大「吞金獸」拖累母公司長安汽車呈現「增收不增利」——2025 年營收同比微增，歸母淨利潤卻同比下滑 44.34%；2026 年一季度淨利潤更係同比驟降 74.09%。

更令人擔心嘅係品牌內耗。深藍與啟源喺 11 萬至 15 萬元價格區間形成直接競爭，兩者同源長安 EPA 技術平台，啟源 A06 與深藍 L06 上市僅差 8 日，起售價卻低咗近 3 萬元。

圖片來源：深藍

長安嘅算盤係透過差異化定位實現市場全覆蓋，啟源主打家庭用戶，以高性價比嘅 800V 快充切入；深藍瞄準年輕消費群體，強調運動化設計同無框車門等個性元素。但市場反應並唔買賬：消費者眼中，同一口鍋入面加咗唔同調味料嘅「兩種麵」，好難被當作唔同嘅菜系。

長安董事長朱華榮嘅比喻——「豌豆麵同雜醬麵唔排斥」，喺殘酷嘅銷量數據面前顯得理想化。當行業價格戰已將整個汽車行業嘅利潤率拉低至 3.2%，任何一個子品牌嘅資源錯配或同室操戈，都可能成為壓垮集團嘅最後一根稻草。深藍正站喺這樣嘅懸崖邊上。

逆風翻盤靠乜嘢

轉折出現喺 2026 年 3 月。深藍以 31,742 輛、環比大漲 87.8% 嘅成績迅速逆轉局面，此後兩個月連續守住 3 萬 + 門檻。這一反攻主要由三個變數驅動。

最核心嘅變數係深藍 S05。這款緊湊型 SUV 喺價格與配置之間搵到咗精准嘅平衡點。620km CLTC 續航、全系標配 3C 超充、搭配寧德時代電芯，同時以 2880mm 嘅長軸距實現咗接近中型 SUV 嘅乘坐空間，純電版仲具備 159L 同級領先嘅前備箱。

圖片來源：深藍

喺 10 萬至 15 萬元呢個神仙打架嘅核心戰場，S05 以無邊框車門嘅高顏值設計吸引年輕用戶，4 月全球銷量 17,269 輛，同比增長 96.1%，上市以來月均銷量破萬，累計銷量超 20 萬輛。

對於一個「賣一輛虧一輛」嘅行業來說，一款真正被市場買單嘅走量產品，至少意味著虧損逐步收窄，深藍 2025 年同比減虧超過 50%，S05 嘅規模化貢獻無疑問係關鍵因素。

智能化係深藍拿到手嘅第二張牌。2026 年 6 月 13 日，全新深藍 S07 增程版上市，售價 15.99 萬元起，搭載華為乾崑智駕 ADS Pro，首次將高級智駕下放俾呢個價位段。

呢套系統覆蓋城區同高速全場景 NOA，配備 27 個傳感器感知方案，百公里饋電油耗低至 3.8L，CLTC 純電續航最高達 300 公里。

深藍嘅選擇好清晰：喺智能輔助駕駛已成購車決策真實變數嘅市場入面，直接用華為二字嘅信任背書打穿用戶心智。憑藉搭載華為激光雷達嘅版本持續走俏，深藍 S07 自上市以來累計銷量已超 30 萬輛。

圖片來源：深藍

第三條途徑係渠道與出海嘅雙重突圍。4 月，深藍同京東達成戰略合作，深藍 L06 增程版成為京東獨家銷售嘅「國民好車 2.0」。用戶喺京東 APP 可一鍵完成睇車、預約、下單、支付全流程，享受 120 分鐘上門深度試駕服務，借助京東數億用戶流量同成熟電商體系，快速拓寬品牌觸達範圍，降低獲客成本。

深藍 L06 增程版純電續航 245km、綜合續航 1505km，喺京東獨家銷售後迅速起量，4 月單月訂單突破 10,000 輛，實際銷量 5,189 輛，連續兩個月穩定喺 5,000 輛以上。

海外市場則提供咗更大嘅想像空間。1 至 5 月深藍海外累計銷量 28,704 輛，同比增長 167%。核心車款深藍 S05 喺歐洲售價 3.899 萬至 4.499 萬歐元，進入歐洲、東南亞等 66 個國家同地區，右舵版已開始喺泰國羅勇工廠投產，仲被引入巴基斯坦作為首款本土組裝嘅增程式電動 SUV。喺多個海外市場，深藍嘅銷量穩居前例，成為品牌嘅長期增長動力。

相比年初嘅焦慮局面，如今嘅深藍已喺「3 萬 +」俱樂部站穩腳跟。不過，真正嘅考驗先至開始——點樣擺脫「賣得多虧得少但仍喺虧」嘅窘境，點樣喺長安體系內與阿維塔嘅整合中各自揀準定位，都需要喺下一個增長階段畀出答案。用產品說話，用銷量回應質疑，深藍只係行完第一步。

BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.

Eight Models Break 20,000 Monthly Sales, Song and Yuan Brands Stabilize at 50,000

The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.

Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.

The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.

Fang Cheng Bao Year-on-Year Surges 139.7%, Brand Upward Positioning Takes Effect

The high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.

The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.

Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.

Overseas Explosion: 160,600 Units in Single Month, Accounting for Over 40% of Total Sales, Becomes Second Growth Curve

In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.

Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.

Intelligent Driving Empowers Product Iteration, H2 New Products Prepare to Surge Volume

May marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.

From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.

As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.

兄弟姐妹們，今日講一個出海嘅大新聞——唔係賣車，係賣「司機」。6 月 2 號，文遠知行同 Uber 聯合宣佈咗一件事：計劃喺西班牙馬德里推出該國首個商業化 Robotaxi 試點服務。意思就係：西班牙人好快就可以用 Uber 叫到一台冇司機嘅出租車。呢次係文遠知行同 Uber 第一次一齊進入歐洲市場。馬德里亦成為文遠知行 Robotaxi 駛入嘅全球第十二個城市。

官方消息話，喺馬德里自治區政府嘅支持下，呢項服務今年內就會正式啟動。到嗰陣，馬德里嘅朋友哋打開 Uber App，就有一鍵呼叫文遠知行嘅 Robotaxi。同叫普通網約車一樣，分別係嚟嘅車冇駕駛員——至少喺初期，仲係有分別嘅。運營初期，車入面會配備經過專業培訓嘅安全員，終究係剛上線，穩妥第一。

文遠知行呢間公司，你可能聽過，也可能冇聽過。簡單介紹下：2017 年成立，一直埋頭搞 Robotaxi 技術研發同商業化。而家佢嘅 Robotaxi 已經覆蓋咗廣州、北京、新加坡、阿布達比、迪拜、利雅得、蘇黎世……加埋而家嘅馬德里，一共 12 個城市。西班牙亦係文遠知行進入嘅第五個歐洲市場——之前已經入咗瑞士、法國、比利時、斯洛伐克。按照文遠知行同 Uber 喺 2025 年 5 月達成嘅規劃，佢哋要喺五年內新增 15 個國際城市部署 Robotaxi 服務，全球部署數萬輛 Robotaxi。隨著馬德里落地，目前已經完成咗 4 個城市嘅佈局，仲有 11 個會喺 2030 年前陸續覆蓋。

講真嘅，中國自動駕駛公司出海唔係頭一回，但中國技術 + 全球出行平台 + 歐洲市場呢個組合，定係好有意思。馬德里係歐洲最具商業潛力嘅 Robotaxi 市場之一，人口多、出行需求大，當地政策都好友善。喺呢個市場站穩腳根，對文遠知行嚟講係個唔小嘅里程碑。對 Uber 嚟講，引進 Robotaxi 都係為咗降低成本——終究司機唔使發人工。對馬德里市民嚟講，以後打車可能更平。

In May, China's automotive market overall presented a gentle recovery trend, with domestic brands still being the sales backbone of the market. Recently, BYD, Geely, Chery, Changan, and Great Wall, the top 5 domestic automakers, successively released their monthly performance reports. From the data, these five companies show a general characteristic of "stable total growth, divergence between domestic and international markets, and accelerated new energy penetration". Overseas exports and new energy vehicles have become the most core growth engines; export business has evolved from a "bonus item" to the "core foundation" for some companies. BYD's "dominant leader" status is further consolidated, Chery achieved high growth via exports, Geely's new energy penetration rate broke 56%, Changan focused steadily on balanced development, while Great Wall appeared slightly under pressure during structural transformation.

BYD: Export Hits New High Becomes Biggest Highlight

In May, BYD stood firmly at the top of domestic brands with a monthly sales volume of 383,500 vehicles, maintaining positive growth both year-on-year and month-over-month under a large base. Its two main brands, Dynasty and Ocean, sold a combined 330,200 vehicles, contributing 86.1% of total sales; Fangchengbao's monthly sales broke 30,000 units to reach 30,200, a year-on-year increase of 139.7%, setting a new high for the year; Denza sold 16,300 vehicles, and Yangwang delivered 286 vehicles. From a model perspective, BYD had eight models in May with monthly sales exceeding 20,000 vehicles. The Song Family and Yuan Family both broke 50,000 units, selling 51,370 and 56,691 vehicles respectively. The Sea Lion Family followed closely with 42,615 vehicles, and Seagull sales were also close to 40,000 vehicles.

BYD's biggest highlight in May was exports. Overseas new energy vehicle sales reached 160,600 units, an 80.4% year-on-year increase, accounting for about 42%. The sharp expansion of export scale effectively countered the phased weakness in domestic demand. Cumulative exports from January to May exceeded 620,000 vehicles. High export growth mainly benefited from continued ramping up of overseas factory capacity, improved ocean shipping capacity, and accelerated channel network expansion. In the domestic market, BYD promoted Megawatt Super Charging and intelligent strategies simultaneously—Megawatt charging achieved about 90% charge in 9 minutes; 20,000 super charging stations are planned to be built by 2026; all series models are available with Sky Eye B intelligent driving solutions and city navigation safety fallback plans, accelerating the popularization of high-level intelligent driving. As Gen 2 Blade Battery capacity gradually releases, the company's orders are expected to continue rising.

Chery: Sales Growth Leads the Top 5

Chery Group's total sales volume in May was 247,800 vehicles, a significant year-on-year increase of 20.5%, ranking first in growth speed among the top 5. Exports remained its most core growth engine—May exports reached 181,900 vehicles, an 80.5% year-on-year increase, accounting for 73.4% of total sales that month, continuously breaking the single-month export record for Chinese brands for three months. In terms of new energy, Chery New Energy sold 100,300 vehicles, a 58.8% year-on-year increase. April and May consecutively saw monthly new energy sales breaking 100,000 vehicles.

The strong performance in exports benefited from Chery's long-term deep cultivation of overseas channel advantages and localized operation capabilities. While overseas orders continued to rise, high export growth formed a sharp contrast with domestic sales—Chery's domestic sales in May were only 60,000 vehicles, accounting for one-quarter of total sales. From cumulative data, Chery Group accumulated 1.101 million sales from January to May, but against the annual goal of 3.2 million vehicles, monthly averages need to reach about 420,000 vehicles later, and pressure remains significant.

Geely: New Energy Penetration Rate Breaks 56%

Geely Auto's total sales volume in May was 237,600 vehicles, a 1% year-on-year increase, achieving month-over-month double growth for three consecutive months. In terms of structure, Geely's "New Four Transformations" transformation showed significant results: new energy vehicle sales reached 133,400 units, accounting for 56% of total sales, with new energy share exceeding 50% for four consecutive months.

From sub-brands, performance was significantly divergent. Zeekr brand sales in May reached 34,400 vehicles, a 82% year-on-year increase; Zeekr 9 Series and 8 Series models combined sales approached 50% of total sales, showing bright performance in the high-end market; Galaxy brand sales were 81,700 vehicles; Geely brand sales were 182,500 vehicles, among which China Star Series sales reached 100,800 vehicles; Lynk & Co brand sales were 20,700 vehicles, with new energy vehicle sales share rising to 71%.

In terms of exports, Geely's overseas vehicle exports in May reached 85,100 vehicles, a explosive 184% year-on-year increase, setting a brand single-month export record high. Among exported products, new energy vehicles reached 40,800 units, accounting for nearly half; hybrid and pure electric products have successively landed in Southeast Asia, Middle East, Latin America, and other markets, highlighting the results of global strategy implementation.

Changan: Multi-brand Matrix Balanced Effort

Changan Auto's delivery volume in May was 209,100 vehicles, among which new energy deliveries were 92,400 vehicles, a 5.8% year-on-year increase, with new energy share about 44%. In terms of exports, overseas deliveries reached 70,700 vehicles, a 38% year-on-year increase, becoming another major growth highlight for Changan in May.

In the sub-brand matrix, Changan Qiyuan delivered 34,500 vehicles in May; All-New Q05 delivered 15,800 units, with orders breaking 3,000 units within three days of listing in Thailand; Deepal sales in May were 33,200 vehicles, a 30% year-on-year increase; January to May overseas cumulative sales were 28,700 vehicles, a significant 167% year-on-year increase; Avatr delivered 7,336 vehicles in May; Changan Auto (Gravity) delivered nearly 49,000 vehicles in May.

Changan Auto's balanced layout was fully reflected in May: the fuel car base remained stable, new energy brands Deepal and Qiyuan accelerated volume growth, high-end brand Avatr continued to break through in technical cooperation, and overseas markets simultaneously achieved breakthrough growth. The pattern of five brands working together, driven by both new energy and exports, is initially taking shape.

Great Wall: Overseas Sales Growth Year-on-Year 46.75%

Great Wall Motor's sales in May were 100,400 vehicles, slightly down compared to last May's 102,200 vehicles, making it the only company among the top 5 to show a year-on-year negative growth. From sub-brands, Haval brand sales in May were 55,500 vehicles, remaining Great Wall's most important sales pillar; Tank brand sales were 17,100 vehicles; both Haval and Tank brand sales showed year-on-year declines; Wey brand sold 8,119 vehicles, a 31.78% year-on-year increase, achieving growth against the trend; Ora brand performance was most stunning, with sales of 6,018 vehicles, a significant 206.88% year-on-year increase. In terms of new energy, Great Wall sold 30,400 new energy vehicles in May, with new energy vehicle transformation gradually accelerating.

The overseas market became Great Wall's biggest highlight in May, with overseas sales growing 46.75% year-on-year. Against the background of pressure on the domestic market, strong growth in overseas business effectively made up for the decline in the domestic market. Great Wall Motor's current core contradiction lies in: Haval and Tank, the two traditional main-selling brands, face weak growth, while Wey and Ora brands, although growing notably, have relatively small volume and are not yet enough to support overall growth. How to complete the "relay" between old and new brands is the key issue Great Wall must solve subsequently.

Final Thoughts

From May data, the growth pattern of the top 5 domestic brands has clearly diverged, but there are three common trends worth noting: First, exports have become a key engine for domestic brands to seek stability and growth. Second, new energy transformation is still accelerating, but paths differ among enterprises. Third, technological innovation continues to deepen brand moats. Looking ahead to the second half of the year, competition in the automotive industry will continue to upgrade around these three trends. Although everyone has a common direction, these three trends are all competing for the entire enterprise's industrial chain strength, and the strong will remain strong, which has almost become an inevitable outcome.