Have you ever seen the roads in India?

I've seen them online.

The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".

However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.

According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.

Some netizens commented: Did the three Japanese car companies have too much money?

In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.

Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.

So, it wasn't that Japanese car companies chose India, but because they had no choice.

The Pain of Japanese Car Companies

Past Japanese cars were truly the envy of others.

Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...

Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.

With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".

Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.

According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.

You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.

Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.

Apart from China, Japanese cars are also not doing well in the US.

On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.

This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.

Looking at Japan itself, it is actually not easy either.

Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.

Executives looking at the reports, their backs went cold, only to find a new growth curve.

So, Japanese car companies didn't fall in love with India, there was nowhere else to go.

Deep Thought on Choosing India

So, what magic does India have, to make Japanese car companies invest heavily?

The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.

The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.

The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.

So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.

The Nikkei also believes that India is expected to become its global car supply center.

The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.

But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.

Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.

So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.

But, is the Indian market really that easy to mix?

The Hard-to-Bite Indian Market

Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.

First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?

India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.

Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?

Isn't this a version of the Thai market?

Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.

If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.

Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.

This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.

So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.

Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.

Epilogue

Japanese cars this trip to India, not go for tourism, is go to make a living.

Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.

Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.

As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.

But no matter how, this play just started, we slowly watch is okay.

Anyway India's story, never bored.

現時，全球汽車產業正經歷深刻變革。電動化重構能源格局，智能化重塑出行邏輯，碳中和錨定發展方向。據中國汽車工業協會統計，2025 年我國新能源汽車出口量為 261.5 萬輛，同比增長 103.7%，連續三年位居全球第一。中國新能源汽車依托先發優勢，已從產業邊緣走向舞臺中央。在此背景下，江鈴集團新能源錨定「十五五」戰略藍圖，以「自主 + 共創」為核心，以技術創新為翼，積極推進全球化戰略，正式邁入「價值深耕」新階段。

江鈴集團新能源海外事業部總经理聶小勇，全新易至 EV3 發布會上作海外市場報告

「價值深耕」嘅根基，在於戰略上嘅系統重構。江鈴集團新能源深刻認識到，真正嘅全球化絕非產品簡單輸出，而係價值體系嘅深度扎根。「十五五」期間，企業將聚焦「做精小型車、做强出行車、做優無人車」三大赛道，構建「技術引領、模式創新、低碳賦能、全鏈嚴控、數智驅動、人才蓄能」六大戰略支柱，全方位築牢發展根基。

在技術層面，江鈴集團新能源依托成熟嘅三電核心技術，搭配智能網聯與輕量化車身雙重賦能，傳承江鈴集團「安全可靠、經濟耐用」嘅品質基因，打造出極致低能耗、全域安全防護等核心優勢。羿馳 05 滿足碰撞高標準要求，榮獲歐盟 WVTA 認證證書，並通過澳大利亞、泰國、阿聯酋等國家嘅本地化法規認證，以可靠品質跨越全球最嚴苛嘅技術門檻。

技術能力係參與全球競爭嘅「入場券」，但真正嘅全球化考驗嘅係模式嘅升維。為此，江鈴集團新能源著力推進產品本地化、製造本地化、團隊本地化，構建「研發—生產—營銷—服務」全鏈條全球化體系，攜手全球夥伴共建能源生態、出行生態、智能生態，實現從單一產品貿易到共創共贏嘅轉型。

最新數據顯示，江鈴集團新能源海外市場已拓展至 40+ 個國家及地區，業務足跡覆蓋歐洲、非洲、中東、東南亞、南美洲五大洲。出口業務連續三年實現正增長，2023 年同比增長 70%，2024 年同比增長 25%，2025 年同比增長 203%，呈現加速躍升態勢。

這一成績背後，係一條清晰嘅全球化推進路徑。從新加坡首輛車落地，打開南亞市場大門，到毛里求斯、斯里蘭卡、尼泊爾、巴基斯坦相繼上市，深耕印度洋與東南亞核心市場；從廣交會首次亮相到羿馳 05S 正式發布，再到百台羿馳 05S 批量駛向全球，江鈴集團新能源以紮實步伐點亮全球版圖。2025 年，頤馳 06 亮相 WNEVC 世界新能源汽車大會，集中展示了企業在智能出行領域嘅系統解決方案。2026 年 5 月 26 日，全新易至 EV3 全球同步上市，為全球用戶帶來美好出行新選擇。

值得關注的是，江鈴集團新能源在海外市場並非「單打獨鬥」。企業積極與當地經銷商、服務商構建深度合作網絡，在東南亞、中東、非洲等區域已形成較為完善嘅銷售與售後服務體系，真正實現了從「賣車」到「扎根」嘅跨越。

面向未來，江鈴集團新能源將精準承接江鈴集團「1236」戰略，以清晰戰略路徑、堅定技術信仰、開放合作嘅心態，持續深耕全球市場。

大道至簡，實幹為要；生而全球，和合共生。江鈴集團新能源易至汽車正以穩健步伐，書寫中國新能源汽車全球化嘅新篇章。

每當月初車企銷量放榜嘅日子，都充滿話題性。而比亞迪甩出嘅 5 月成績單，令唔少人倒抽一口涼氣。

38.3 萬輛嘅單月銷量，連續 60 個月成為新能源市場嘅頭名，呢個數字喺整個中國汽車工業史上，都係過去難以想象嘅畫面。但係比起銷量數字更值得關注嘅，係呢份成績單背後嘅啲微妙變化。

38 萬輛背後嘅戰場，唔止喺展廳入面

比亞迪 5 月嘅銷量數據入面，王朝同海洋網依然係絕對主力，合計超過 33 萬輛嘅數據撐起咗一半意義上嘅銷量。不過方程豹同騰勢呢兩個高端品牌嘅走勢變化，係一個更加積極嘅信號。

方程豹單月賣出咗 3 萬多輛，同比增長接近 140%。背後嘅原因其實唔難理解，閃充版車型嘅陸續到位，令啲本嚟對硬派越野有興趣但係喺補能效率上猶豫嘅用戶，終係搵到下定決心掏錢嘅理由。以前唔少人可能覺得呢種帶大樑嘅車充電太慢，出嚟玩一趟心裡無底，而家充電速度同加油基本同速，點解唔買個更安靜更省錢嘅？

騰勢這邊 16303 輛嘅銷量數字上冇方程豹咁炸裂，但係亦喺持續保持增長。要知騰勢嘅客戶群體其實更「挑剔」，而喺 N9 閃充版上市之後，唔少原本喺睇理想 L9 同問界 M9 嘅潛客，正喺慢慢轉向騰勢。

至於月銷 286 輛嘅仰望，同比增長直接翻倍。中國品牌喺百萬以上嘅價格區間，已經唔係一個「有冇人買」嘅問題，而係「值唔值買」嘅問題。仰望嘅客戶群體大多屋企唔止一台豪車，佢哋選擇仰望，無非都係對比亞迪喺電動化同智能化技術嘅信任。

將呢啲數據放埋一齊睇，我哋唔難發現，主流嘅王朝海洋依舊喺負責跑量，而方程豹同騰勢負責滿足 25 萬到 50 萬區間嘅升級需求，仰望則站在塔尖度做品牌技術嘅旗幟。呢種金字塔結構嘅好處喺於，無論市場點樣波動，比亞迪都能喺唔同價格帶入面搵到自己嘅增長點，五月份嘅成績單證明咗呢個產品陣列嘅韌性。

「敢兜底」唔只係一句口號，而係一次用戶信任嘅重建

仲有冇記得五月下旬嘅「敢為」發布會度，比亞迪拋出「敢兜底，先至係真安全」呢句話。而喺城市領航同智能泊車「雙兜底」推出後嘅三日內，搭載天神之眼 A、B 系統嘅車型，城市領航嘅每日活躍用戶量直接升咗 50%。呢個增幅說明咗一個事實：用戶唔係唔想用地智駕，而係之前唔敢用。之前嘅智駕系統喺好多場景下，遇到突發狀況會直接將控制權甩畀司機，令唔少人用過一兩次就再都唔想開。

再睇智能泊車嘅數據，那就更誇張啦。安全兜底推出後，功能使用率由 21% 飆升到 90% 以上。呢個反差好大到有啲離譜，但都真實反映咗普通用戶對自動泊車嘅真實態度：唔係唔需要，而係唔敢信。尤其係喺一啲複雜車位，例如立體車庫、窄街巷、有低矮障礙物嘅地方，之前嘅系統經常識別唔準或者半路罷工，用戶用兩次被嚇親之後就唔再碰。而而家比亞迪話「出事我兜底」，用戶嘅心態就完全變咗。

「敢兜底，先至係真安全」，呢句話嘅重點唔喺於「安全」，而喺於「敢」。因為喺而家嘅行業環境下，真正敢為自家嘅智駕系統承擔責任嘅品牌，一手數得親。大多數車企都喺用各種免責聲明將自己裹得緊緊實實，嘴上話自己係 L2+、L2++，但真係出事，責任就全部係司機嘅。比亞迪今次將「兜底」兩個字擺上台面，本質上係喺挑戰行業嘅一個潛規則，都係喺試圖重建用戶對智駕嘅信任。

從商業邏輯睇落去，呢都係一種聰明嘅策略。比亞迪而家搭載輔助駕駛嘅車輛保有量已經超過 315 萬輛，天神之眼每日生成嘅數據超過 2 億公里。呢麼大嘅數據規模，代表住佢嘅系統迭代速度會遠超嗰啲保有量少嘅品牌。有咗足夠嘅真實路測數據，先至有敢兜底嘅底氣。呢個邏輯係冇問題嘅。

海外月銷 16 萬嘅意義，唔止喺數字

五月份比亞迪嘅海外銷量首次突破咗 16 萬輛，同比增長 80.7%。海鷗、宋 PLUS、元系列喺海外市場嘅持續熱銷，說明中國品牌嘅小型電動車同緊湊型 SUV，喺性價比同產品力上已經具備咗同日系、德系直接掰手腕嘅能力。尤其係喺東南亞、南美、中東呢啲市場，消費者對電動車嘅接受度喺快速提升，而當地本土品牌嘅產品力又跟唔上，咁就畀咗比亞迪一個好好嘅窗口期。

更值得關注嘅係 SHARK 皮卡嘅表現，連續兩個月突破 4000 輛嘅批發量，放喺全球皮卡市場入面雖然唔算特別大，但係對於一款中國品牌嘅皮卡嚟講，呢已經係一個里程碑。皮卡喺東南亞、澳洲、中東呢啲市場係剛需車型，而且利潤空間遠比轎車同 SUV 要高。SHARK 如果喺呢個類別站穩腳跟，對比亞迪海外利潤結構嘅改善會大有幫助。

當然，海外市場都唔係一片坦途，歐洲市場嘅關稅壁壘、美國市場嘅政策封鎖，以及各地唔同嘅充電標準同法規要求，都係比亞迪需要一步步去解決嘅問題。但五月份嘅數據至少說明比亞迪嘅全球化係喺實打實推進嘅。從泰國工廠到巴西基地，從烏茲別克斯坦到匈牙利，比亞迪嘅製造版圖正喺全球铺开。

結論

隨著六月份大唐同後續幾款閃充版車型嘅上市，會進一步檢驗比亚迪嘅產品節奏同市場反應能力。而海外市場能否繼續保持 16 萬輛以上嘅水準，都係接下來幾個月嘅重要觀察點。無論點樣，五月份嘅呢份答卷已經足夠有分量，佢唔單止係一個數字上嘅新高，更加係一個信號，表明比亞迪正喺由「賣車嗰啲」轉向「負責嗰啲」。喺呢個充滿唔確定性嘅市場入面，呢種轉變或許比銷量本身更有意義。

June 1, the 2026 Huan Ta Rally officially concluded. In this ultimate showdown between 258 racers and 138 racing vehicles, the 212 Off-Road Vehicle team played it steady, consecutively achieving a record of "two championships and one runner-up" from SS10 to SS13 stages, and ultimately secured the runner-up position among the manufacturer teams in the T2.1 Production Group, becoming a highlight of this year's event. Facing the harsh track environment, the 212 Off-Road Vehicle team was not only the only manufacturer team to achieve 100% completion, but also undertook an over-class challenge of "2.0T vs 3.0T", delivering a report on "reliability" and "durability" with production vehicles close to original factory conditions in extreme environments.

All Crew Finished, Second-Half Burst, Breaking Through the "Toughest Huan Ta"

This year's Huan Ta is hailed as the "toughest in history". Among the total 7,500 km, deserts account for over 60%, and extreme high temperatures plus attacks in uninhabited areas posed severe tests for vehicles. Under such conditions, the 212 Off-Road Vehicle team demonstrated ultimate mechanical quality and tactical cooperation.

In the fiercely competitive T2.1 group, the 212 T01 entered with a 2.0T engine. In the first race SS1 stage, it secured third place in the T2.1 group; in the SS3 stage, amidst the dangerous situation where more than 30 racing cars had blowouts and over a dozen withdrew, it became the only 2.0T manufacturer team to finish in this group; in the SS5 stage with the highest elimination rate, the team withstood the dual pressure of mechanical limits and driver will, securing third and fourth places in the group with a 100% completion rate.

Entering the continuous devil stages of the second half, the No. 265 and No. 266 teams repeatedly ranked at the forefront of the group, and consecutively won the first place in the T2.1 Production Group in the SS10 and SS11 stages, defending the advantage with "double championships"; in the SS12 stage, the No. 265 team continued its hot form and secured the runner-up position. Upon completion of the race, 212 secured the runner-up position among the manufacturer teams in the T2.1 Production Group, and became the only brand in the T2.1 Production Group to achieve full crew completion in the entire field.

Behind the steady performance lies the systematic test that the 212 T01 withstood under continuous extreme operating conditions.

During the race, morning dust filled the air, the noon sun scalded the ground, and the day-night temperature difference was severe. The T01's power system maintained stable output in the rhythm of alternating high temperatures and high loads. In the riverbeds densely crisscrossed with cross-axles, the "Chicken Nest Pits" section repeatedly tested suspension travel and tire ground contact capability, with the T01 maintaining effective adhesion throughout. Even after continuously crushing over hidden pits in a gravel riverbed, its high anti-torsional rigid body maintained stable posture. Whether climbing steep sand dikes or cutting into broken river channels, the T01 could pass smoothly without any passive getting stuck throughout the journey. Every time passing the blade edge and every time stepping on the accelerator, it verified the vehicle's solid mechanical quality and durability performance under extreme environments.

While the team raced against time, the Explorer 01 undertook the team's logistical support throughout the journey.

After the racing cars returned daily, the Explorer 01 arrived on time carrying repair equipment and spare parts, and the logistics team completed the vehicle inspection within a very short time. For every emergency relocation during the event, the Explorer 01 ensured spare parts and maintenance personnel rushed to the next camp in time, allowing the racing cars to return to race condition in the shortest time possible. Throughout the entire race, the Explorer 01 maintained a steady rhythm, building a solid logistical defense line for the team.

Promoting Research through Racing, Empowering Technology, Letting the Legendary 212 Go Global

The achievements achieved by 212 in the Huan Ta Rally directly verified the mechanical quality and durability limits of the T01 model. This stable performance under extreme environments relies on the support of the brand's underlying technical architecture.

At the 2026 Beijing Auto Show, 212 officially launched two major technology platforms: "Knight" and "Expedition". Among them, the "Knight" platform adopts the most traditional and reliable off-road structure featuring front and rear 5-link solid axles and a non-load-bearing body, supporting gasoline, diesel, and hybrid systems, where both T01 and Explorer 01 were born. The "Expedition" platform is positioned as a future-oriented full-scenario intelligent off-road architecture.

The official launch of the two major platforms marks that 212 has completed the construction capability from single vehicle production to systematic technology output, and provides a technical benchmark for subsequent globalization layout.

Since 2025, 212's determination to go global has taken root overseas one after another. Currently, 212's global sales network has covered more than 80 countries and regions. To better serve global users, 212 has systematically built an overseas operation system: establishing overseas subsidiaries and offices in places like UAE, Mexico, Indonesia, as well as 9 global parts center warehouses; simultaneously expanding the global KD network, landing multiple KD knock-down assembly projects in Southeast Asia, Central Asia, and the Middle East; in the future, more KD projects will continue to be built in Latin America and Africa, significantly shortening delivery cycles to provide more local, agile, and considerate service support for global users.

It can be said that 212 is making Chinese off-road shine on the world stage with solid technology and systematic capabilities.

Exploration and Passion, Letting Off-Road Spirit Cross Mountains and Seas

The competition venue is the harshest trial ground, yet it is also the most moving place where off-road spirit occurs. At Huan Ta, the team repeatedly assisted stranded spectators to escape, and actively stopped to rescue opponents on the track; during the race, a little boy who came specially from 200 kilometers away received a driver's cap gifted by No. 265 driver Wang Peng—for a child who came due to passion, this might be the starting point of chasing off-road dreams. These actions inside and outside the arena reflect 212's deeper value background: Exploration and Passion.

What the 212 brand hopes to provide is not only high-performance off-road vehicle products, but also to convey a spirit of off-roading. 212 believes this is a common language globally. Domestically, 212 integrates off-road culture into daily scenarios through activities such as the "Happy Wilderness Day" Music Party and the G212 National Road Exploration Tour; overseas, from Dakar, Malaysia Sabah Rainforest Race verifying product hard power, to Mille Miglia classic car rally, and dialoguing with global automotive culture at the US SEMA modification show; then to the 212 brand globalization strategy launch event, making a solemn declaration to the global market in Dubai — 212 is integrating the exploration spirit originating from China with diverse global off-road cultures. Through every localization connection, 212 is striving to become a trusted partner in the journey of global explorers.

Excellent performance on the Huan Ta racecourse not only proves the product hard power of 212 production models, but also shows the continuous upward technical accumulation and system capabilities of Chinese off-road brands. Adhering to the strategic determination of "doing 100,000 meters depth for 1 meter width", 212 will continue to use top-level events as trial grounds, polish product technology with extreme operating conditions, continuously enrich the off-road product matrix, let more users feel the reliable confidence of Chinese tough off-road, and let Chinese off-road brands continue to drive towards a broader world stage.

6 月 5 日，北京越野搞咗一場直播，主題叫做「5 國·破 5 燃擎節油挑戰」。三個多鐘頭，全網圍觀，淨係做咗一件事：實測 BJ30 旅行家究竟幾省油。

點樣樣？百公里油耗唔到 5 公升。一輛方盒子 SUV，長咗硬派越野個樣，跑出咗混動轎車嘅油耗。呢個成績，唔係實驗室跑嚟嘅，係真實路況、全程直播、一刀未剪。

五國先測，國內再驗，閉環驗證唔玩虛嘅

呢場節油挑戰唔係臨時起意。早喺國內直播之前，北京越野就聯合南非、波蘭、印尼、阿聯酋、墨西哥五國嘅汽車達人，橫跨唔同氣候、地貌、路況，對 BJ30 旅行家進行咗長途試煉。從沙漠到雨林，從高速到碎石路，整車底盤、混動系統、可靠性全維度驗證。

海外實測積累咗大量真實行駛數據，為國內直播做咗背書。呢次國內直播，路線設喺北京，由北汽藍谷出發，經過城市擁堵路段、高速巡航、鄉道砂石路，最後揭曉油耗成績。海內外聯動，形成完整嘅「真實場景驗證閉環」——唔玩實驗室數據，只認實際路況。

城市塞車唔費油，三擎混動係核心

好多人對「方盒子」嘅刻板印象係：造型硬朗，油耗都係咁硬朗。BJ30 旅行家用實測將呢個印象打破咗。

城市擁堵路段，頻繁啟停、怠速蠕行，係傳統燃油車油耗飆升嘅元兇。但 BJ30 旅行家搭載嘅三擎 HEV 混動系統，採用「混動 + 三擎六模 + 電四驅」組合，電機優先驅動，發動機只喺高效區間介入。低速蠕行基本靠電，塞車唔堵心，都唔堵油。

官方公布嘅兩驅版綜合油耗 5.85L/100km、四驅版 6.45L/100km，呢次實測直接幹進咗 5L 以內。7 萬級嘅價格，日常通勤成本比好多 A0 級小車仲低。

2820mm 軸距，後排放倒秒變 1.92 米大牀

省油只係基本功。BJ30 旅行家另一個殺手鐧係空間。2820mm 嘅超長軸距，後排腿部空間非常充裕，坐滿人乘坐都唔擠。車廂後尾箱方正规整，帳篷、露營炊具、戶外大件輕鬆塞入去。後排放倒後形成 1.92 米純平大牀，兩人躺平毫無壓力。

波蘭博主喺實測中親身體驗：車廂後尾箱塞滿裝備後，人都仲可以側躺入去。呢種「能裝」嘅屬性，對喜愛週末露營、長途自駕嘅家庭嚟講，好實用。

215mm 離地間隙+ATS 全地形系統，爛路唔怕

作為一台「旅行家」，佢仲要夠野。215mm 超高離地間隙，配合 ATS 多模式全地形控制系統同毫秒級電四驅，碎石路、坑窪非鋪裝路面、鄉道窄路，一鍵切換地形模式，四驅實時分配動力，輕鬆通過。

佢唔係硬核攀爬嘅越野車，但應付郊野露營、鄉村土路、輕度爬坡綽綽有餘。7 萬級價位，同時將省油、大空間、輕越野三件事都做到位，市面上唔多見。

高光版 6 月 12 日上市，配置再加碼

直播尾聲透露咗一個信息：6 月 12 日，BJ30 旅行家高光版將正式上市。新款喺現款基礎上，動力進階、小電瓶升級，內飾、智能舒適同配置全面優化，仲會推出專屬特別版車色。現款已經可以做到多路況油耗破 5L，新款喺硬核實力上再升級，值得期待。

【大胖講兩句】

BJ30 旅行家呢場節油挑戰，唔係噱頭，而係實打實嘅「真場景、真路況、真數據」。7 萬級方盒子，混動省油、大空間能裝、輕越野能野，再加上連續 23 個月自主輕混 SUV 銷量第一、72% 三年保值率同價位榜首嘅成績，佢已經用實力坐穩咗「輕越野家用 SUV 首選」嘅位置。6 月 12 日高光版上市，價格同配置都可能會有驚喜，想買方盒子又擔心油耗嘅朋友，可以關注一波。

On June 12, the BJ30 Traveller Highlight Edition model was officially launched. At the same time, the BJ30 Traveller also reached the 150,000th unit production milestone. At the launch event, the official introduced a 30,000 RMB trade-in policy for all BJ30 Traveller models. After combining policies, the trade-in price for the Highlight Edition starts from 82,900 RMB, and the trade-in prices for the full series models range from 69,900 to 109,900 RMB. In addition, the official provided six purchase benefits for users.

The BJ30 Traveller simultaneously provides fuel and hybrid versions. The hybrid version is equipped with Beijing Off-Road "Triple Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture", which adopts a combination of a 41% thermal efficiency hybrid dedicated engine and front-rear dual drive motors. Intelligent electric 4WD can achieve a 30-millisecond response speed. Paired with six working modes, it can bring a smoother power experience. At the same time, for off-road conditions, it also features electronic central locking, four-wheel electronic limited slip, and Intelligent Electric ATS All-Terrain Control System, capable of better coping with complex working conditions such as mud and sand.

Besides strong power, the HEV power system does not require charging but has very low usage costs. Recently, auto bloggers from five countries including South Africa, Indonesia, UAE, Poland, and Mexico conducted actual tests on it, all achieving fuel consumption of no more than 5 liters per 100 kilometers, with a range of over 1,000 kilometers per tank. In addition, the official also provided a lifetime warranty for the first owner, giving owners peace of mind when using the vehicle.

As a light off-road SUV, the BJ30 Traveller also has spacious interior space. It adopts a three-row seven-seat layout, with an interior space utilization rate of 66%. The trunk can be expanded to a volume of 1,496 liters. When the rear seats are folded down, the depth reaches 1.92 meters. It can very well meet users' all-scenario usage needs such as daily commuting, outdoor travel, and overnight stays in the vehicle.

Now let's look at the Highlight Edition model launched this time. Based on the existing models, it adds a full set of trendy styling modification kits and exclusive Star Ring wheels. The front and rear bumpers also adopt a color-matched design with the body. At the same time, it also features a new orange interior and metal texture trim panels, with a more personalized and trendy overall design.

And besides design, the Highlight Edition model is also equipped with an AGM battery, which has stronger performance and longer life. The cycle life is 3 times that of ordinary batteries. At the same time, its rear drive motor power was also increased from 55 kW to 70 kW, further improving power performance. In addition, the Highlight Edition model is also equipped with seat heating, ventilation, steering wheel heating, 64-color ambient lighting, and other configurations.

At the launch event, the official also launched a "Passionate World Cup, Highlight to Win Big" activity for the Highlight Edition model. Users can obtain guessing qualifications when purchasing vehicles. Users who accurately guess the score can also receive a 50,000 RMB purchase subsidy. At the same time, Beijing Off-Road partnered with CCTV Finance to conduct a teardown live stream on a BJ30 Traveller that had traveled 150,000 kilometers during the live stream. It can be seen that its engine turbocharger carbon buildup is minimal, the transmission casing is intact without oil leaks, internal gears have no wear pitting, the battery pack has no swelling/leakage, subframes and suspension arms have no rust/oil seepage. After experiencing the baptism of 150,000 kilometers, its core components still maintain good working conditions.

The Highlight Edition model launched this time is a further improvement and supplement to the BJ30 Traveller product line, and better meets users' demands for vehicle performance, personalization, etc. At a price within 100,000 RMB, the BJ30 Traveller is one of the few products with balanced and comprehensive product power, capable of both city and off-road use in a box-style design. Believing through this live stream, users also have a deeper understanding of its comprehensive product power and product quality.