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In Malaysia's SUV market, many buyers compare Proton X50 and Chery Tiggo 9 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price of Proton X50 in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price of Chery Tiggo 9 in Malaysia is RM 166,800 - 179,800, with a total of 1 version, including 2026 2.0T Standard (RM 179,750), etc.
In terms of price, the starting price of Proton X50 is indeed RM 77,000 cheaper than Chery Tiggo 9. If your budget is limited, Proton's entry-level version can already meet daily needs. However, be aware that the few thousand dollars saved might involve trade-offs in features, depending on your needs.
Proton X50 is equipped with a 1.5L 4-cyl engine, 105 hp. Official fuel consumption is 6.0 L/100km.
Chery Tiggo 9 is equipped with a 2.0L 4-cyl engine, 170 hp. Official fuel consumption is 8.0 L/100km.
In terms of power, Chery Tiggo 9's 2.0L 4-cyl has 65 more horsepower than Proton X50's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power and won't feel underpowered.
Proton X50's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Chery Tiggo 9's safety rating is TBD, active safety systems include Basic.
Regarding safety features, both cars have received good ratings. However, Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 9's Basic have some functional differences. If you value active safety, you can compare the feature lists of both carefully.
Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Chery Tiggo 9 warranty 3 years/100,000km, maintenance interval every 10,000km or 6 months.
Both Proton X50 and Chery Tiggo 9 are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-effectiveness and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, as personal experience is the most important.
In general, both Proton X50 and Chery Tiggo 9 are quite good car models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. It is recommended that everyone do their homework, compare quotes from several dealerships, and then test drive to make a final decision. Buying a car is a big matter, spending time on research will never go wrong.
In the Malaysian SUV market, many buyers compare the Proton X50 and Chery Tiggo 8 Pro when choosing a car. Both models are quite close in price and positioning. Today, we will conduct a detailed comparison from multiple aspects to save you time on research.
The Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, totaling 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The Chery Tiggo 8 Pro OTR price in Malaysia is RM 159,750 - 159,750, totaling 2 versions, including 1.6L Turbo Standard (RM 130,000), 1.6L Turbo Premium (RM 145,000), etc.
From a pricing perspective, the Proton X50's starting price is indeed RM 69,950 cheaper than the Chery Tiggo 8 Pro. If your budget is limited, Proton's entry-level version can already meet daily needs. However, also note that the price difference of a few thousand might involve trade-offs in features, depending on your specific needs.
The Proton X50 is powered by a 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
The Chery Tiggo 8 Pro is powered by a 2.0L 4-cyl, 170 hp. Official fuel consumption 8.0 L/100km.
In terms of power, the Chery Tiggo 8 Pro's 2.0L 4-cyl has 65 more horsepower than the Proton X50's 1.5L 4-cyl. However, for daily city driving, both cars have sufficient power, you won't feel underpowered.
Proton X50 body length 4400 mm, trunk 400 L.
Chery Tiggo 8 Pro body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, interior space differences are not significant. For this class of car, daily use is fully sufficient.
The Proton X50 adopts 4WD drive configuration.
The Chery Tiggo 8 Pro adopts FWD drive configuration.
The Proton 4WD and Chery FWD will feel different in handling, a test drive comparison is recommended.
Proton X50 warranty 5 years/150,000km, service interval every 10,000km or 6 months.
Chery Tiggo 8 Pro warranty 3 years/100,000km, service interval every 10,000km or 6 months.
Overall, the Proton X50 and Chery Tiggo 8 Pro are both excellent models in the Malaysian market. Choosing which one depends mainly on your personal needs and budget. We recommend doing your research, comparing quotes from several dealerships, and then test driving before making a final decision. Buying a car is a major decision; spending time on research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會將 Proton X50 同 Chery Tiggo 9 拿嚟比較。呢兩款車喺價碼同定位上都好接近，今日我哋就從多個角度做一個詳細嘅比較，幫你節省做功課嘅時間。
Proton X50 喺馬來西亞嘅 OTR 售價係 RM 89,800 - 113,300，一共有 4 個版本，包括 1.5T Executive（RM 89,800）、1.5T Premium（RM 101,800）、1.5T Flagship（RM 113,300） 等。
Chery Tiggo 9 喺馬來西亞嘅 OTR 售價係 RM 166,800 - 179,800，一共有 1 個版本，包括 2026 2.0T Standard（RM 179,750） 等。
由價錢睇，Proton X50 嘅起步價確實比 Chery Tiggo 9 平咗 RM 77,000。如果你預算有限，Proton 嘅入門版已經可以應付日常需要。但都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要睇你嘅需要。
Proton X50 車身長 4400 mm，車尾箱 400 L。
Chery Tiggo 9 車身長 4400 mm，車尾箱 400 L。
兩款車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Proton X50 採用 4WD 驅動方式。
Chery Tiggo 9 採用 FWD 驅動方式。
Proton 嘅 4WD 同 Chery 嘅 FWD 喺操控上會有唔同感覺，建議試駕比較。
Proton X50 同 Chery Tiggo 9 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰款；如果你更在意性價比同配備，就揀配備更豐富嗰款。最後都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Proton X50 同 Chery Tiggo 9 都係馬來西亞市場幾不錯嘅車型。揀邊一輛，關鍵仲係要睇你嘅個人需要同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
作者 ｜ Janson
編輯 ｜ 志豪
半年收入 3427 億元卻增收不增利，馬斯克押注 Robotaxi 破局。
車東西 7 月 23 日消息，就在剛剛，特斯拉發布了 2026 年第二季財報，並同步召開業績會回覆了投資者關切的問題。
第二季，特斯拉汽車業務明顯回暖，共交付 48.01 萬輛汽車，同比增長 25%，創下歷史同期新高。
▲特斯拉近三年第二季財務信息一覽
特斯拉第二季收入達到 282.36 億美元（約合人民幣 1912 億元），同比增長 26%；汽車業務收入達到 205.16 億美元（約合人民幣 1389 億元），同比增長 23%。
但銷量和收入增長並未帶來利潤同步改善。第二季，特斯拉營業利潤僅為 3.98 億美元（約合人民幣 27 億元），同比大降 57%；營業利潤率從去年同期的 4.1% 降至 1.4%。汽車業務毛利率也由今年第一季度的 21.1% 降至 16.9%。
將時間拉長至整個上半年，特斯拉累計收入達到 506.23 億美元（約合人民幣 3427 億元），其中汽車業務收入為 367.50 億美元（約合人民幣 2488 億元），仍貢獻了超過七成收入。
▲特斯拉近三年上半年財務信息一覽
盈利方面，特斯拉上半年毛利潤合計 94.71 億美元（約合人民幣 641 億元），綜合毛利率約為 18.7%。交付方面，特斯拉上半年累計生產約 86.01 萬輛、交付約 83.81 萬輛汽車。
整體來看，第二季交付反彈推動特斯拉上半年收入創下近三年同期新高，但營業利潤率仍降至 2.65%，增收不增利的問題並未解決。
相比利潤表現，特斯拉在 FSD（監督式）、Robotaxi 和 Cybercab 方面的進展更加突出。
截至第二季末，特斯拉 FSD 付費用戶數量已經達到 148 萬，較去年同期的 95 萬增長 56%，較今年一季度末增加 20 萬。特斯拉 CEO 馬斯克稱，隨著 FSD 陸續獲得各國監管批准，市場需求將進一步攀升。
此外，特斯拉已經開始向搭載 AI3（HW3）硬件的車輛推送 FSD v14 lite，將 AI4 車輛上 v14 系列的駕駛行為蒸餾到上一代硬件平台。
Robotaxi 方面，特斯拉的服務範圍已經擴展至美國多個城市。同時，Cybercab 也已經在德州超級工廠開始生產，並進入公開道路工程測試階段。
在特斯拉 Model 3/Model Y 賣車業務利潤承壓的同時，FSD 訂閱和 Robotaxi 正在逐漸成為特斯拉汽車業務之外的新增長來源。
一、增收不增利 汽車毛利率環比下降汽車交付量回升，帶動特斯拉第二季收入恢復增長。
今年第二季，特斯拉總收入達到 282.36 億美元（約合人民幣 1911.6 億元），同比增長 26%；汽車業務收入達到 205.16 億美元（約合人民幣 1388.9 億元），同比增長 23%。
具體來看，汽車銷售收入為 200.06 億美元（約合人民幣 1354 億元），汽車租賃收入為 3.64 億美元（約合人民幣 25 億元），汽車監管積分收入為 1.46 億美元（約合人民幣 10 億元）。
▲特斯拉詳細季度財務信息
特斯拉稱，第二季收入增長主要受到汽車交付量增加、FSD 訂閱增長、服務及其他業務擴大、能源業務增長，以及約 5 億美元（約合人民幣 34 億元）匯率正向影響的推動。
不過，車輛平均售價下降，又抵消了部分增長。
第二季，特斯拉毛利潤為 47.51 億美元（約合人民幣 322 億元），同比增長 23%；綜合毛利率為 16.8%，較去年同期的 17.2% 下降 0.4 個百分點，較今年第一季度的 21.1% 下降 4.3 個百分點。
但車輛平均售價下降、監管積分收入減少，以及 AI 等項目投入增長，拖累了整體盈利表現。
今年第二季，特斯拉營業利潤為 3.98 億美元（約合人民幣 27 億元），同比大降 57%；營業利潤率從去年同期的 4.1% 降至 1.4%，同比下降 2.69 個百分點。
不過，特斯拉的 GAAP 淨利潤還受到一筆投資收益支撐。第二季，特斯拉確認了 10.05 億美元（約合人民幣 68 億元）的 SpaceX 股權投資未實現收益，這筆收益被計入其他收入。
研發費用方面，特斯拉二季研發費用達到 23.71 億美元（約合人民幣 161 億元），同比增長約 49%。
在汽车製造方面，特斯拉表示，電池包產能仍是限制全球汽車產量提升的主要因素。
特斯拉正在提高 4680 電芯產量，以支持 Cybercab、Tesla Semi 產能爬坡及 Model Y 擴產。
▲特斯拉各工廠電池產能計劃
目前，特斯拉德州 4680 電芯已安裝年產能超過 40GWh，內華達 LFP（磷酸鋰鐵）電池項目處於早期產能爬坡階段，預計年產能為 7GWh，而柏林 4680 電芯項目仍在建設。
此外，Tesla Semi 新工廠處於設備調試階段，計劃在 2026 年啟動生產。
二、二季交付創同期新高 Cybercab 投產、FSD 用戶增至 148 萬今年第二季，特斯拉共生產 45.18 萬輛汽車，同比增長 10%；交付 48.01 萬輛，同比增長 25%，創下公司歷史同期新高。
2026 年上半年，特斯拉累計生產約 86.01 萬輛、交付約 83.81 萬輛汽車。
▲特斯拉季度交付情況
其中，Model 3/Y 仍是銷量支柱，第二季生產 44.29 萬輛、交付 46.78 萬輛，同比分別增長 12% 和 25%，貢獻了約 97.4% 的交付量。
包括 Cybertruck 等在內的其他車型生產 8822 輛，同比下降 34%；交付 1.24 萬輛，同比增長 19%。
隨著交付量超過產量，特斯拉庫存壓力明顯緩解，全球車輛庫存周轉天數由一季的 27 天降至 15 天，低於去年同期的 24 天。
特斯拉在韓國、澳洲、日本、台灣、泰國等多個市場創下交付紀錄。
產能方面，上海工廠 Model 3/Y 年產能超過 95 萬輛，仍是特斯拉產能最大的整車工廠；加州、柏林和德州工廠相關車型年產能分別超過 55 萬輛、37.5 萬輛和 25 萬輛。
此外，專為 Robotaxi 打造的 Cybercab 已經在德州超級工廠投產，已安裝年產能超過 12.5 萬輛。
▲特斯拉各工廠已安裝年產能及生產狀態
量產版 Cybercab 第二季開始進行公共道路工程測試，7 月又在德州工廠園區為員工提供乘車服務。
Robotaxi 也在加速擴張，目前已進入美國 7 個主要都市圈。奧斯汀繼續擴大無安全員運營區域，達拉斯和休斯敦正在推進相關運營，邁阿密、奧蘭多和坦帕已於 7 月啟動無安全員服務；舊金山灣區仍配備安全駕駛員。鳳凰城和拉斯維加斯則處於上線準備階段。
▲量產版 Cybercab 在測試
FSD 則成為另一個增長點。截至第二季末，特斯拉 FSD 付費用戶達到 148 萬，同比增長 56%，較一季增加 20 萬；僅 2026 年上半年就增加約 38 萬。
第二季，特斯拉 FSD 淨新增訂閱用戶創下紀錄，北美超過 55% 的新交付車輛包含 FSD 訂閱，訂購率同樣達到歷史新高。FSD 訂閱增長已經對汽車相關收入和營業利潤形成正向貢獻。
軟件方面，特斯拉開始在美國向搭載 AI3（此前特斯拉稱為 HW3）硬件的車輛推送 FSD v14 lite，並於 7 月將其推向韓國。
該版本將 AI4 平台上 v14 系列的駕駛行為蒸餾至 AI3 平台，增加停車場、路邊、車道入口和路緣等目的地選項，並改善導航、匯入分流、行人互動、交通信號燈及車輛加塞等場景下的表現。
FSD 的海外審批也有了新進展，繼荷蘭之後，特斯拉又在立陶宛、愛沙尼亞、丹麥和比利時獲得 FSD 部署批准。
截至 7 月，上述已開放市場的患者累計使用 FSD 行駛超過 5000 萬公里。特斯拉稱，FSD 落地正在帶動當地消費者對其汽車的興趣。
三、Cybercab 法律層面沒障礙 老車主硬件升級需評估財報電話會上，馬斯克及特斯拉管理層集中回應了 Robotaxi 運營、Cybercab 監管、Starlink 接入、Semi 無人駕駛能力以及 AI3 車型硬件升級等問題。車東西整理出以下 8 個關鍵問答：
1、Robotaxi 目前運營情況如何？接下來如何擴大規模？
特斯拉 AI 負責人 Ashok Elluswamy：目前，特斯拉 Robotaxi 已在美国兩個州、六座城市累計完成超過 38 萬英里（約 61 萬公里）的無安全員行駛，沒有發生值得關注的安全事故。現有事故報告均為車輛靜止時受到其他道路參與者碰撞或影響。
特斯拉約一年前在奧斯汀啟動 Robotaxi 項目，當時副駕座仍配備安全監督員；2025 年底，首批完全無安全員 Robotaxi 開始運營。2026 以來，車隊每週無安全員行駛里程保持兩位數環比增長，預計這一增速將在年內延續。
目前，Robotaxi 車隊已經運行早期版本的 FSD V15。V15 規劃了約七條主要改進路線，已有約 40% 的改進內容合併至車隊使用的版本。隨着後續能力上線，特斯拉希望進入新城市所需的工程投入和準備時間逐漸趨近於零，最終由“逐城擴張”轉向以整個州為單位運營。
2、特斯拉希望美國如何監管 Robotaxi？
特斯拉汽車工程負責人 Lars Moravy：美國聯邦層面已取得不少進展，特別是《聯邦機動車安全標準》（FMVSS）正逐漸接受專門為無人駕駛設計的汽車。
特斯拉認為，合理的監管方式應當是由監管機構提出安全目標和需要解決的問題，再允許企業選擇技術方案，而不是提前規定必須採用激光雷達、毫米波雷達等某一種技術路線。
特斯拉最終仍要靠車輛的實際安全表現贏得監管機構和公眾認可，這也將成為 Robotaxi 繼續擴張的基礎。
3、Robotaxi 擴張受什麼因素限制？是否會接入第三方網約車平台？
馬斯克：特斯拉預計 Robotaxi 不會面臨需求不足的問題，其運營經濟性將非常有吸引力，市場需求可能長期超過特斯拉的服務能力。因此，Robotaxi 業務將繼續採用高度垂直整合的模式，現階段沒有依靠第三方網約車平台導流的必要。
真正限制 Robotaxi 擴張的是系統可靠性，也就是不斷增加可靠性指標中的“9”。馬斯克稱，理想情況下，Robotaxi 需要達到接近 99.999999% 的可靠性。持續提高可靠性，是當前車隊擴大規模的主要約束。
4、特斯拉與 SpaceX 是否可能合併？
馬斯克：特斯拉與 SpaceX 在越來越多領域存在業務重疊與合作，但公司合併不適合在財報電話會上討論，如果未來涉及類似事項，必須經過正式的決策和審批流程。
特斯拉總法律顧問 Brandon Ehrhart：2026 年初，特斯拉通過股權投資和協議框架進一步深化了與 SpaceX 的關係，雙方正在 Digital Optimus 等項目上合作。
5、為什麼 Robotaxi 不先集中擴大奧斯汀車隊？
Ashok Elluswamy：特斯拉沒有把所有車輛集中投放到奧斯汀，主要是為了驗證 FSD 技術棧的泛化能力，證明系統不需要大量額外開發，就能適應道路環境不同的多座城市。
Robotaxi 目前仍處於指數增長的前期，外界看到的車輛絕對數量不大，但車隊基本連續運營，單車行駛時間遠高於私家車。因此，特斯拉更關注無安全員行駛里程，而不是單純關注車輛數量。
馬斯克：Cybercab 是一款全新車型，不像 Model 3 和 Model Y 一樣擁有數百萬輛車提供道路數據。特斯拉需要先使用臨時加裝方向盤、加速和制動踏板的 Cybercab 累積里程，完成針對底盤和車輛動態的校準。相關數據達到要求後，各城市的 Cybercab 數量將明顯增加。
此外，美國各城市、各州的網約車和交通監管要求並不相同。逐城擴張也有助於特斯拉逐一解決軟件、運營及地方監管問題，再擴大單個市場的車隊規模。
6、Cybercab 取消方向盤和踏板還存在哪些聯邦監管障礙？
Lars Moravy：除了監管機構正在推進的相關規則調整外，Cybercab 目前沒有其他重大的聯邦監管障礙。
過去幾年，特斯拉一直向美國國家公路交通安全管理局等部門說明 Cybercab 的產品規劃和技術進展。雖然雙方不能說在所有問題上完全一致，但溝通順暢，監管機構正在根據無人駕駛技術發展，推動取消車輛必須配備方向盤和踏板等傳統要求。
7、Cybercab 能否成為 Starlink 流動熱點？Tesla Semi 何時加入無人駕駛能力？
馬斯克：Cybercab 搭載的 Starlink 終端未來可能成為地面網絡中繼，為附近的手機或其他設備提供 Wi-Fi 服務，但相關方案尚未正式公佈。
Semi 方面，無人駕駛能力有望緩解美國卡車司機短缺，並提升長途運輸的安全性和舒適度。不過，Semi 目前在特斯拉車隊中的佔比仍然較低，特斯拉會優先把研發資源投入 Model 3、Model Y 和 Cybercab 等規模更大的車型。
預計 Semi 的無人駕駛能力將在 2026 年底或 2027 年初取得實質進展，並在 2027 年投入使用，趕上 Semi 進入大規模量產的時間點。
8、搭載 AI3 硬件的舊車是否會升級到新硬件？
馬斯克：長期來看，為搭載 AI3 或更早版本計算平台、且已經採用攝像頭方案的車輛升級硬件，在經濟上可能是可行的。但如果車輛需要進行大量結構改造，升級可能不具備經濟性。
特斯拉可能不會簡單地將 AI3 車輛升級至現有 AI4，而是等待下一代計算平台。公司正在開發改進版 AI4，性能較現有 AI4 有中等幅度提升，預計 2027 年年中左右投產。
AI5 也有望在 2027 年年中前後進入規模量產，並率先應用於 Optimus。馬斯克還透露，AI6 芯片已經進入設計階段，目標是全球性能領先的邊緣運算芯片。
結語：特斯拉積極求增長整體來看，特斯拉上半年汽車銷量走出低谷，但低售價、研發投入增加仍在擠壓利潤，交付增長尚未轉化為更強盈利能力。
與此同時，FSD 付費用戶快速增長、Cybercab 投入生產、Robotaxi 加速擴城，顯示特斯拉正將增長重心由單純賣車轉向軟件訂閱和出行服務。
接下來，決定這場轉型成敗的，不只是 FSD 能力能否繼續提升，更在於 Robotaxi 能否跨過可靠性與監管門檻，實現真正的大規模商業運營。
This article originates from AutoR Interviews, author Jia Hongbing
"The return of the all-new QQ, we are not simply competing with opponents to make this market more competitive. We hope to give users a new choice, to have a warmer companionship with QQ."
"Many A0 class small cars in the industry are making 'trade-offs', but users actually don't want to make trade-offs; they want it all. We use platformization and scale to bring down costs without reducing user experience."
"The Chinese market is just a part of the all-new QQ. Since its birth, it has been built as a global car according to global standards."
—— Chery QQ Owner Zhang Hongyu
Interview with Chery QQ Brand Owner Zhang Hongyu: How Does QQ Return?
Produced by: AutoR
Host: Jia Hongbing
Guest: Zhang Hongyu
Chery Automobile's senior 'veteran', possessing deep accumulation in the automotive industry for over 20 years. He personally experienced and witnessed the history of the first generation of Chery QQ sweeping the nation and becoming a national divine car; now, he shoulders the main burden again, serving as the all-new Chery QQ brand owner.
He takes the lead in the operations of the product sequence for the all-new QQ. Relying on the 'Grand Middle Platform' system of big Chery, he promotes the full chain from brand definition, product development, manufacturing to terminal delivery, committed to opening a new chapter for the QQ brand in the electrification and intelligence era facing the global market through intelligent pure electric native platforms and 'tech with warmth'.
AutoR interviews Chery Automobile QQ Brand Owner Zhang Hongyu: How Does QQ Return?
01.
All-new QQ operates independently within the Chery system
AutoR: You have a new Title here, I am quite interested, why call it 'QQ Owner'?
Zhang Hongyu:QQ returns, refreshed, actually at this time point, domestic brands are not just Chery, everyone is thinking about brand issues.
Chery already has Fengyun, Jetour has Shanshui, Jetour high-end Zhongheng, Chery's high-end also has Exeed.
If QQ returns again as a brand brand, it seems quite a lot.
Of course QQ should also be a brand with a lot of feelings, the first generation of QQ everyone still likes it very much!
So for the first product of the all-new QQ return, we still want to use hardcore product power to respond to everyone's expectations.
Why call it Owner? It is back to what I just said, that we don't want to come back and use a new brand organizational structure to do it, we still want to borrow the ability of the big system.
I as the product person in charge, later our team said, then you just call Owner!
This naturally came out, in fact it is still pushing forward according to the idea of operating as an independent brand.
From brand to product definition, to product development to manufacturing to delivery to the whole terminal delivery, experience channel operation management, in fact it still runs according to a set of organizational structure.
Overall I lead this team, in charge of everyone pushing this thing, so everyone gave me a name Owner.
AutoR: How many people are in your team now?
Zhang Hongyu: It is the wholeQQ from brand to marketing to terminal channels, to product definition development, this is actually QQ team exclusive, we this team total about 1,000 people.
AutoR: Over 1,000 people?
Zhang Hongyu:Over 1,000 people. Then the whole backend also has us do product engineering development specially, do engineering development verification, do manufacturing delivery, do quality control management, these are actually Chery whole 'Grand Middle Platform' give us do support, equivalent to we make requirements, we set targets, they have to give us delivery, to reach my requirements.
Then this is 'Big Chery' system team help us do support, we exclusive team now already about 1,000 people.
AutoR: You are also an old Chery person, here for more than 20 years.
Zhang Hongyu: Yes.
AutoR: Actually the first generation QQ was also nearly 20 years ago, exactly you witnessed the first generation QQ to now second generation QQ resurrection. When the first generation, you originally in Chery what position?
Zhang Hongyu: Cannot mention position, now also cannot mention any position.
Do Chery, everyone still very happy.
We hope regardless of do QQ or do Chery other brand cars, must do it well, let users like.
First generation QQ why there so big sales, actually essence is still that car from modeling above say, is grow on everyone's aesthetics point.
That car in that era, its color very bright, color many, let users have many choices.
At the same time its product power also very capable, in that time small cars achieved large space, chassis also very solid, its power also very strong.
Many users actually drive QQ that small car still open to Lhasa up, Lhasa certain degree represent do car, your hardcore mechanical performance still very solid.
Users many spontaneously set up car owner association, we also set up QQ primary school, actually is users through QQ this platform, many people become very good friends, some also borrow this platform do their career make very well.
QQ second time return, I personally think also is everyone's voice, users very look forward.
Today we again come do all-new QQ, more confident, because today electrification, intelligence, Chery technology foundation strength stronger.
So we more confident do QQ every car can achieve user interaction experience sense, driving experience sense should can do better.
So we not simple come do a compete with opponent car, or let user choose very hard car, we hope it can achieve like past QQ same, it very classic, it very different, it very lively, it can reflect young people that kind exploration, free.
Put this spirit can return to new QQ, we want do such thing.
So we all-new QQ, actually company still spent heavy money create a new platform, call intelligent pure electric platform.
It can in electronic architecture, chassis platform these aspects just can very well realize, we future regardless whether in space, in driving, in intelligence, in OTA above, it can do infinite stretch.
We not simple go compete with opponent, let this market more competitive, we hope let users have a new choice, can with QQ do more warm companionship.
We internal team say we must use more temperature technology, give users bring best, extreme experience.
All-new QQ3 everyone can see four get users point call high appearance, large layout, strong body, more understand you.
We talk large layout is space not only big, not only more is easy to use, more is you maybe use more use want, so we for this why like put front trunk, we want do many kind open way, actually we think each kind open way it may certain in scene under let your experience sense pull full, let you very convenient.
I once with our team say, I say we do a voice interaction, you think ah, I say mom drive car go pick her own baby, then in school gate, this baby use he like wake word open front trunk, put his schoolbag in.
I say that instant open and auto close that instant, this kid absolutely in his classmate face, he is full sense of pride, this certain degree reflect this car technology, but more reflect it has temperature technology, it understand you.
So we hope do such QQ, this is Chery confidence, technology strength.
QQ second time return time, we think we can achieve call 'King Return, One Step到位'.
02.
All-new QQ focuses on A0 class small cars
AutoR: Chery so many brands, QQ in Chery new brand group, it status a what position?
Zhang Hongyu: We now should call product sequence, just belong Chery brand below product sequence, focus do this kind call A0 class level small cars.
This kind car we hope for a kind call have passion, explore, can enjoy in it also willing to share (people provide), just hope put our brand build have this slogan spirit a product sequence.
So our product you will see it very suitable do DIY, it very lively.
At the same time its inside technology factors many, just this kind intelligence.
And this kind intelligence thing still can constantly OTA, it this chassis solid, let you can go farther place.
These are we QQ next do product, we want grasp technology route.
For example our space and driving, we just use all-new intelligent pure electric platform go create.
We next car wheelbase may can achieve 2 meters 8 above, this platform will make our internal space, regardless height, main line above this length and width, it all will very comfortable.
AutoR: China many brands also all do A0 class small cars, and all are pure electric, just our this native pure electric platform have what advantage no?
Zhang Hongyu: This platform because is new consider ah! It from start design time, is with user demand as origin go consider, at the same time consider do multi model have extendibility, so in chassis platform above, first achieve rear drive layout.
Rear drive layout benefit lies in put front space give let out, it has front trunk.
This kind small cars past all are oil cars, oil cars sure front drive, because engine all in front ah, engine gearbox in front you then less space utilization, very convenient electric front trunk it just unable achieve.
This must rely on platform layout, another, I just said chassis layout above, we in steering, braking above all consider future extend models.
So this kind platformization, universal design, future small cars cost also favorable, it not let users do configuration trade-off, actually use we this kind platformization, universalization put scale do up, cover multiple markets.
So my cost can hit down, but user experience I not reduce, his demand not reduce.
For example its computing power must enough, it can support from domain control to central integration, so it can constantly OTA.
It not a piecemeal, makeshift car, now industry small cars, I not say complaint our friends not good, everyone actually all for users do very hard, also do all very excellent, but overall say I think many directions still in trade-off.
Because you trade-off after, he will inconvenient, or his experience just not so good.
For example some want range do very high very long, but he for this more pile cost after, other place maybe do interior do pull weak a bit, plastic sense stronger, or material use maybe it smell just not how good, even he sometimes in body chassis safety on he maybe do some sacrifice, in turn he some maybe is chassis driving comfort above maybe he also sacrifice, for example he use torsion beam, then you think he use torsion beam that this bump, pass shock absorber strip it sure uncomfortable ah!
We consider small cars time, we second row often consider elderly want with family together, weekend time go out elderly sit back, itself elderly he just endure not fiddle, you this small car again bump, that sure not like sit ah.
This not our original intention, these are we consider do QQ time, we how use platform put it create well.
03.
Born Global, China is just one of QQ's markets
AutoR: We know Chery export very powerful, QQ is a face global market model, you on its global sales how view?
Zhang Hongyu: Now domestic brands all go export, call domestic brand strengthen, make strong, do long-term, inevitable experience this process.
Especially this one two year, should domestic brand export do all very excellent.
Chery because always do overseas market, always do global layout, Chery do time is longest, from performance look also not bad, continuous many years all domestic brand export first.
QQ from start all consider global layout, right steering like Thailand, Indonesia, Malaysia these markets, still left steering markets, we all are do global layout.
So this car from start platform design time, in development verification time, we all according to local law, regulation and user demand.
So I in launch release meeting once say, we QQ3 actually experienced various exams, global big exam, practice a body skill.
So you in China market buy QQ3, actually it is fit global car standard.
This year 5 month, I just go to some right steering markets, like Malaysia, Indonesia, to 9 month I will go Europe like UK, Aus New these markets, about next year beginning just direct global pave. China just is me this QQ one market.
AutoR: Then on its sales have what expectation?
Zhang Hongyu: Sales ah naturally bigger better.
Currently look, domestic market demand should very lively, last year year, this Geely one car Xingyuan just sell 460,000 units, and single month sales several months just passed 50,000, and it now overseas export also very good; include BYD many small cars, like Seagull, Dolphin, these cars export also very good.
Buy electric car, its experience sense better than oil car very much, economic performance also very good, use maintenance cost also low, then consumer is understand, so I believe choice people will more more.
AutoR: This small car this year actually some new technology configurations, for example like 80,000 yuan install LiDAR, some want run world model, but we feel this QQ3 actually not above go compete. In intelligence driving aspects we how layout?
Zhang Hongyu: We this car also configure Falcon500, on Highway NOA above is not have problem.
On Sharing Edition above all up automatic parking, just parking assist. This small cars parking assist, we think user should be use high frequency scene, because many moms she on parking mind actually still have anxiety, include young people just get driving license, so we in Sharing Edition two configurations up, automatic parking all have.
Because QQ in this platform also plan new others models, we also will with this intelligence driving ability continuous enhance, cost continuous dip, finally also must put it perfect match to QQ above go, but this must look intelligence driving experience maturity and it can give consumer pricing, because small cars overall sale price should not high, so must overall put it match well.
I think in intelligence driving above, especially domestic brands, in chip, computing power, large model above, this development in multiple models above application more and more mature, I believe more and more excellent.
AutoR: Is future QQ this product line how arrange? For example have QQ5, still a car is right?
Zhang Hongyu: Later we will with industry will gradually release these information, overallQQ dream still very big, global layout, we also aim for more consumers can choose QQ, as mission to go develop, so later models have bigger point, also more personality point, all go launch.
AutoR: If take five years as one time node, you hope five years after, QQ can achieve a what vision can satisfy your effort?
Zhang Hongyu: I think right now we first step go well, first step go well, everything possible.
Of course is company include shareholder, expect maybe all very big ah!
QQ overall because we global layout, according now industry this kind A0 class car currently development trend look, I think we achieve a bigger target should have challenge, but should we have confidence.
"Interviewing Pioneering Figures, Recording Human Mobility Transformation." AutoR Interviews is AutoR Network's in-depth interview column launched for AI and future mobility field, planned and hosted by AutoR Network founder, editor-in-chief Jia Hongbing.
AutoR Interviews ID:DeepAutoR
Cooperation or news tips contact email: zhubian@autor.com.cn
Contact person WeChat: buyuziya
Global electrification is reconstructing the automotive industry division of labor system. The dividend of the single complete vehicle export model is gradually fading. Full-value-chain localized operational capability has become the core watershed for Chinese automakers participating in global market competition. Southeast Asia, relying on free trade agreement networks, mature automotive supporting foundations, and new energy policy support, has become the core battlefield for new energy vehicle capacity deployment for independent brands. As the core hub of the ASEAN automotive industry, Thailand continuously attracts domestic top automakers to establish manufacturing bases. Industrial cooperation has progressed from simple product trading to deep binding stages of supply chain co-construction, technology localization, and talent localization. The 2026 China-Thailand Sichuan Economic and Trade Investment Forum landed. Changan Automobile, as the only Chinese automaker invited to operate in Thailand, completed a high-level meeting with the Prime Minister of Thailand. Its three-year industrial landing results in Thailand and medium-to-long-term capacity R&D planning clearly show the underlying logic of the current top independent brand's globalization strategy, and also provide a typical sample for the industry to observe the outbound transformation of Chinese automakers.
Localized Capacity Forms a Closed Loop, Complete Industrial Landing Reshapes Regional Supply System
Since entering the Thai market in 2023, Changan Automobile has continuously promoted full-chain localized investment. With an investment of 9 billion Thai Baht, it built the Rayong overseas new energy complete vehicle factory, completing the complete loop of local supply for production and cross-border export. This changed the market pattern where Southeast Asian new energy complete vehicles relied on imports. As of now, the brand's cumulative sales of complete vehicles in Thailand have exceeded 41,000 units. 13 new energy models have been launched, covering local mainstream niche markets. 2 local mass-produced models have achieved export supply targeting 18 countries. Thailand has officially become the manufacturing hub for Changan to radiate the global right-hand drive market.
At the level of industrial synergy, the brand collaborates with over 40 local parts enterprises operating simultaneously, and simultaneously introduces 10 domestic core supporting enterprises to build factories in Thailand, making up for the shortcomings of Thailand's new energy three-electric systems supporting facilities, and promoting the transformation of the local traditional fuel vehicle industry chain towards electrification. Operational data intuitively reflects the value of industrial symbiosis, with cumulative tax contributions exceeding 1.6 billion Thai Baht, absorbing over 1,900 local jobs, and the talent localization rate is close to 90%. From an industry perspective, this model breaks out of the superficial layout of simply building factories for production. By driving the landing of upstream supporting industries, it helps the host country improve its new energy industry foundation, while reducing cross-border supply chain costs for automakers, forming a balanced mode of mutual empowerment between automakers and local industries, distinct from the lightweight layout of many overseas brands that only perform complete vehicle assembly.
Medium-to-Long Term Planning Anchors Regional Leader, R&D, Capacity, and Talent Three-Dimensional Investment Deeply Binds Industry
The medium-to-long term development plan released by the talks clearly conveys Changan's strategic orientation to deeply cultivate Southeast Asia rather than seeking short-term arbitrage. Goals in four dimensions—market, capacity, R&D, and talent—are implemented simultaneously to build a sustainable localized operation system. On the market side, it is planned to exceed 70,000 annual sales in Thailand by 2030, aiming for the second position among Chinese brands and the fourth position in the industry locally, continuously squeezing the market space for traditional foreign fuel vehicles and Japanese/Korean new energy brands. On the capacity side, the Rayong Factory Phase II expansion demonstration will be launched in 2028. Relying on the existing mature factory area, a larger manufacturing scale will be released to match the growing new energy consumption demand in ASEAN.
Localization of R&D and supply chain has become a core focus. The enterprise plans to land a Thailand regional R&D center, simultaneously setting a target for local parts procurement rate to exceed 60% by 2028, achieving technology adaptation to local road conditions and climate needs, and reducing overseas technology adaptation costs. In terms of talent, the plan is to expand the local employee scale to 3,000 by 2030, maintaining the proportion of local personnel in technical and management positions above 90%, building an autonomous and controllable local operation team. Analyzed from an industry perspective, this plan breaks the traditional mode where overseas automakers are dominated by expatriate operations. It reduces cross-border management costs through long-term talent cultivation. At the same time, it adapts to regional markets through local R&D, which is a characteristic feature of the improved maturity of independent brands' globalization.
Government-Enterprise Two-Way Synergy Builds Development Foundation, Southeast Asia Becomes Core Pivot of Chinese Automakers' Global Strategy
At the Thai government level, Changan is clearly regarded as the core partner for the country's new energy industry upgrade, committing to continuously improve the industrial infrastructure, logistics supporting, and talent cultivation systems, and issuing special policies to support enterprises in completing medium-to-long term market goals. The local government clearly recognizes the shortcomings of the local new energy industry. Relying on the complete three-electric manufacturing system of Chinese-owned automakers, it quickly makes up for the shortcomings of electrification transformation, and uses foreign production capacity to enhance the global export competitiveness of its own automotive industry.
The Changan Southeast Asia Division shared industry judgments at the economic and trade forum. Currently, Chinese new energy brands have mastered the dominant position in the Thai electric vehicle market. The export advantages brought by multiple free trade agreements fully cover the global right-hand drive market, which is the core logic for the brand to firmly root locally. From the perspective of top-level corporate strategy, the Thailand layout is the key landing carrier for Changan's 1445 Global Strategy and the Inclusive Plan 2.0. The brand has officially completed the transformation from export trade to an integrated system of manufacturing investment and service operation. Relying on the global collaborative R&D system of 6 countries and 10 locations, 24,000 cross-border R&D personnel continuously output core new energy technologies. Superimposed on the nearly 3 million units of production and sales volume globally in 2025, the overseas market has become the brand's second growth curve. The Thailand base is exactly the benchmark carrier for the landing of this globalization system.
Placing it from a macro industry perspective, the Southeast Asian market competition has already moved beyond simple price competition of product prices. Whether it can drive host country industry chain upgrades, build local R&D and talent systems, and achieve long-term stable industry investment determines the brand's regional long-term competitiveness. A large number of overseas foreign automakers only layout assembly factories, lacking upstream supporting industries and local R&D investment. In the long run, they will find it difficult to adapt to the regional electrification rapid iteration demand. The complete industry chain advantage of Chinese independent brands forms a differentiated competitive barrier here.
Conclusion: Industrial Symbiosis Reshapes New Paradigm of Independent Brand Global Competition
Changan Automobile's deep localization layout in Thailand represents a fundamental iteration of the outbound logic of Chinese automakers, thoroughly saying goodbye to the superficial trade model of single complete vehicle exports, and walking out an industrial symbiosis path with multi-dimensional synergy of manufacturing, supporting, R&D, and talent. Relying on the dividends of China-Thailand economic and trade cooperation, Changan uses the Rayong new energy base to open up export channels for the ASEAN and even global right-hand drive markets. It not only helps Thailand make up for the shortcomings of the new energy industry chain and drives local employment and tax growth, but also relies on the host country's industrial policy and location advantages to solidify its own Asia-Pacific regional hub positioning. Against the backdrop of global automotive electrification reconstructing the division of labor, this long-term operation idea that deeply binds to the local, balancing enterprise development and host country industry upgrade, builds a differentiated barrier distinct from the lightweight assembly model of traditional overseas automakers. It provides a mature industry model for the systematic global layout of domestic independent brands and continuously promotes the advancement of China's automotive industry from product output to full industry chain global operation.
2026 年上半年，持續下跌嘅唔止汽車股。乘聯分會數據顯示，狹義乘用車累計零售同比下滑超 20%，行業利潤率已降至 3.4% 嘅歷史低位。新能源滲透率由年初 39% 飆升至 6 月 63%，每一個數字都要消化，但留俾參與者嘅時間已經唔多。
喺呢種背景下，長安汽車交出年中報：海外銷量 45.47 萬輛，同比增長 51.87%；但歸屬母公司股東應佔利潤預計同比下跌 57% 至 67%。7月 16 日，中國長安汽車集團黨委副書記、董事譚本宏喺年中媒體溝通會上，用一個貫穿全場嘅比喻嚟回應所有質疑。
「賽程前 5 公里同後 5 公里必然採用完全唔同嘅配速策略，階段性長安正處於第二階段蓄力調結構嘅關鍵周期。」用佢說話嚟講，長安正處於激戰馬拉松嘅關鍵時期。
削減 7 萬台銷量，長安要換返乜野？
當一家年銷 300 萬輛嘅車企選擇主動停產一款年銷約 20 萬輛嘅產品時，佢喺諗乜？
2026 年上半年，長安果斷削減咗定價 5 萬元以下嘅微型電動車 Lumin。單單呢個決定就直接帶出約 7 萬台嘅銷量缺口。不過呢仲唔係全部。
4 月發布嘅「1445」全球戰略中，長安將產品譜系從 63 款大刀闊斧咁精简至 36 款，壓縮幅度達 43%，同時明確要打造「一款年銷量 50 萬輛級、五款年銷量 30 萬輛級」嘅全球大單品。
呢種做減法嘅魄力喺當下嘅中國汽車市場並唔多見。唔少品牌嘅做法係瘋狂鋪產品線、用 SKU 數量堆銷量，長安揀咗反方向操作。一個值注意嘅細節係，剔除 Lumin 減量影響後，長安新能源上半年銷量實際同比仲增長咗 11.2%。
長安啟源全新 Q05 上半年累計交付突破 8 萬台，6 月單月交付 21137 輛，連續 3 個月緊湊級純電 SUV 銷冠；深藍 S05 全球累計銷量突破 24 萬輛，同比增長 78.86%。呢啲數字說明，長安嘅新能源已經喺主動揀「賣乜嘢」。
除此之外，長安內部已經建立嘅「經營跟投」機制。如果產品唔賺錢，即使賣到足夠嘅量，項目跟投嘅人都要承擔損失。
喺中國汽車行業過去三年嘅瘋狂擴張中，「多生孩子好打仗」幾乎係所有玩家嘅共識。
如今長安率先喊停，背後既有央企「質量優先、穩健為先」嘅基因使然，亦有對行業下半場競爭邏輯清醒嘅判斷。當整個行業利潤率已經被壓縮到 3.4% 嘅極限，繼續用虧損換規模嘅遊戲，終將有人率先出局。譚本宏显然唔希望嗰個人係長安。
開打「下半場」，長安深挖三條護城河
如果話「做減法」係長安喺防守端嘅動作，那麼喺進攻端，長安嘅三條護城河亦好明確：技術自研、全球化、精細化運營，三條路徑缺一不可。
其中，最令人感到意外係長安對智駕自研嘅堅決態度。市面上大量成熟嘅智駕供應商方案唾手可得，外采集成係成本最低、見效最快嘅路徑，但譚本宏畀咗一個幾乎不留餘地嘅判斷：「如果車企放棄智駕自研，只依賴外部供應，本質上只係保留咗造車殼子嘅組裝工廠，冇核心科技壁壘。」
目前，長安智能化研發團隊已突破 7500 人，過去五年累計投入超百億元。其自研嘅「天樞領航」系統已於 6 月重慶車展正式亮相，將隨長安啟源 Q06 喺 9 月上車量產。
譚本宏自稱自己亦係「重度智駕使用者」，日常駕駛阿維塔時 90% 場景開啟智駕，佢對自家產品嘅核心定位係安全而唔係激進。「唔走激進內捲路線，將核心精力放喺拉高安全上限、打磨用戶體驗上。」
呢個選擇喺短期內或許喺市場層面無法發揮太多價值，但譚本宏嘅野心显然唔止於汽車本身。佢透露，長安正將 AI 能力延伸至智能機器人多啲智能終端領域，「未來一到兩年，大家會陸續睇到長安喺人工智能、智能機器人領域嘅全新產品同落地體驗。」
全球化就係長安當下最亮眼嘅增長極。上半年海外銷量佔總交付量比重已提升至約 33.6%，相當於每賣三輛車，就有一輛去咗海外。集團四名副總經理同時牽頭海外業務線，泰國基地已實現規模化投產。
譚本宏明確表態：「未來實現國內、海外市場銷量五五配比。」對於長安來講，目前已經實現覆蓋產品策劃、法規適配、供應鏈採購、本地運營嘅全鏈條出海。
當國內市場陷入零和博弈，海外嘅增量空間幾乎係每一家中國車企嘅「氧氣瓶」，而長安显然已經跑喺前面。
至於阿維塔同深藍嘅戰略整合，譚本宏畀咗「三個不變、三個共享」嘅框架：前端品牌同渠道保持獨立，中後端技術、供應鏈同生態資源全面共享。兩者喺平台架構同供應鏈採購方面嘅協同，預計能帶嚟 20% 至 30% 嘅降本效果。
呢種「前端百花齊放、後端集約高效」嘅多品牌運營模式，亦係長安作為大集團特有嘅規模化管理能力嘅體現，未來長安要做嘅，就係進一步將其發揮到極致。
寫喺最後：
喺此次媒體溝通會上，譚本宏講咗一句值思考嘅話：「行業順境中企業依然暗藏風險，行業承壓階段反而更容易睇清自身短板。」
呢句話幾乎可以視為長安此刻所有戰略動作嘅注腳。削產品、調結構、投長期、控節奏，呢啲決定喺一份年中報中好難被「證明正確」，甚至會被解讀為「失速」。
但如果將視角拉長到三年乃至五年，一家企業喺行業最瘋狂時選擇唔跟風、喺利潤承壓時選擇唔躺平、喺所有人都在衝刺時選擇調配速，呢種戰略定力就可以睇做一種稀缺能力。
當然，所有嘅戰略敘事最終都要接受市場結果嘅檢驗。下半年天樞領航智駕系統量產上車、多款新品集中投放、海外業務持續放量，呢啲能否轉化爲真實嘅市場數據，先係長安「馬拉松配速論」能否站住腳嘅關鍵證據。
譚本宏自己都承認：「所有戰略調整同資源傾斜，最終都會落腳喺經營業績同市場成果上，呢係我哋始終唔變嘅考核目標。」
雖然馬拉松從來唔靠衝刺贏，但觀眾嘅耐心總係有限嘅。長安需要喺接下來嘅賽程中，證明自己唔止跑得穩，仲要跑得遠。
喺馬來西亞嘅 SUV 市場，好多人揀車嘅時候都會拿 Perodua Aruz 同 GWM Haval H6 比較。兩款車嘅價位同定位都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省咗做功課嘅時間。
Perodua Aruz 喺馬來西亞嘅 OTR 售價係 RM 72,900 - 77,900，一共有 2 個版本，包括 1.5L X（RM 72,900）、1.5L AV（RM 77,900） 等。
GWM Haval H6 喺馬來西亞嘅 OTR 售價係 RM 139,750 - 139,750，一共有 2 個版本，包括 1.5L Turbo Standard（RM 140,000）、1.5L Turbo Premium（RM 155,000） 等。
從價錢睇嚟，Perodua Aruz 嘅起步價確實比 GWM Haval H6 平咗 RM 66,850。如果你預算有限，Perodua 嘅入門版已經可以滿足日常需求。但亦要注意，平嗰幾千蚊，喺配備上可能有取舍，具體就要睇你嘅需求。
Perodua Aruz 搭載 1.5L 4-cyl，馬力 105 hp。官方油耗 6.0 L/100km。
GWM Haval H6 搭載 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。
動力方面，GWM Haval H6 嘅 Hybrid 比 Perodua Aruz 嘅 1.5L 4-cyl 多咗 65 匹馬力。不過日常喺市區開，兩款車嘅動力都夠用，唔會覺得唔夠力。
Perodua Aruz 保養 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
GWM Haval H6 保養 7 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Perodua Aruz 同 GWM Haval H6 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價同配備，那就揀配置更豐富嗰款。最終始終建議兩款都去試駕，親身試下先最重要。
總括嚟講，Perodua Aruz 同 GWM Haval H6 都係馬來西亞市場好唔錯嘅車款。揀邊一輛，關鍵都要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕同做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
In the Malaysian SUV market, many buyers compare Perodua Aruz and Honda WR-V when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time doing research.
Perodua Aruz OTR price in Malaysia is RM 72,900 - 77,900, with a total of 2 versions, including 1.5L X (RM 72,900), 1.5L AV (RM 77,900), etc.
Honda WR-V OTR price in Malaysia is RM 89,900 - 107,900, with a total of 4 versions, including 2023 1.5L V (RM 99,900), 2023 1.5L E (RM 95,900), 2023 1.5L S (RM 89,900), etc.
In terms of price, Perodua Aruz's starting price is indeed RM 17,000 cheaper than Honda WR-V. If you have a limited budget, Perodua's entry-level version can already meet daily needs. However, keep in mind that the few thousand cheaper might involve trade-offs in features, depending on your specific needs.
Perodua Aruz is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Honda WR-V is equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
Both cars use the same powertrain, so the driving experience is basically the same. Fuel consumption is also similar, so no need to worry too much about this point.
Perodua Aruz safety rating is 5★ (ASEAN NCAP), active safety systems include .
Honda WR-V safety rating is 5★ (ASEAN NCAP), active safety systems include Honda SENSING.
Both cars have the same safety rating, and safety features are quite comprehensive in this class. New cars nowadays are not lacking in safety, so no need to worry too much about this.
Perodua Aruz adopts FWD drive mode.
Honda WR-V adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, so there won't be much difference in daily driving experience.
Perodua Aruz and Honda WR-V are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about value for money and features, choose the one with richer configurations. Ultimately, we recommend test driving both, as personal experience is the most important.
Overall, Perodua Aruz and Honda WR-V are both very good models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, compare quotes from several dealerships, then test drive to make the final decision. Buying a car is a big matter, spending some time doing research will definitely not be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都會拿 Mazda CX-30 同 Chery Tiggo 7 PHEV 嚟做比較。這兩款車喺價位同定位上都蠻接近嘅，今日我哋就從多個方面做一個詳細嘅比較，幫你省做做功課嘅時間。
Mazda CX-30 喺馬來西亞嘅 OTR 售價係 RM 122,409 - 146,409，一共有 4 個版本，包括 2025 2.0L High+ Premium（RM 146,409）、2025 2.0L High+（RM 138,409）、2025 2.0L High（RM 130,409） 等。
Chery Tiggo 7 PHEV 喺馬來西亞嘅 OTR 售價係 RM 129,750 - 129,750，一共有 2 個版本，包括 2025 1.5T 90km CSH（RM 129,750）、Tiggo 7 PHEV 支援邊種充電方法？可唔可以使用家用電源插座充電？（RM 117,478） 等。
由價錢嚟睇，Mazda CX-30 嘅起步價確實比 Chery Tiggo 7 PHEV 便宜咗 RM 7,341。如果你預算有限，Mazda 嘅入門版已經可以滿足日常需求。但都唔好忘記，便宜嘅嗰幾千蚊，可能喺配備上會有取捨，具體要看你嘅需求。
Mazda CX-30 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 i-Activsense。
Chery Tiggo 7 PHEV 嘅安全評級係 TBD，主動安全系統包括 Basic。
安全配備方面，兩款車都嚟咗唔錯嘅評級。不過 Mazda CX-30 嘅 i-Activsense 同 Chery Tiggo 7 PHEV 嘅 Basic 喺功能上有啲差異，如果你比較睇重主動安全嘅話，可以仔細比較一下兩者嘅功能列表。
Mazda CX-30 採用 FWD 驅動方式。
Chery Tiggo 7 PHEV 採用 FWD 驅動方式。
兩款車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大分別。
Mazda CX-30 保用 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Chery Tiggo 7 PHEV 保用 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總嘅嚟講，Mazda CX-30 同 Chery Tiggo 7 PHEV 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵都係要看你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家揀車嗰陣都會拿 MG MG HS 同 Kia Sportage 做比較。呢兩部車喺價位同定位上都幾接近，而家我哋就從多個方面做一個詳細嘅比較，幫你省返做功課嘅時間。
MG MG HS 喺馬來西亞嘅 OTR 售價係 RM 130,450 - 146,450，合共有 2 個版本，包括 1.5L Standard（RM 105,000）、1.5L Executive（RM 115,000） 等。
Kia Sportage 喺馬來西亞嘅 OTR 售價係 RM 129,639 - 179,320，合共有 4 個版本，包括 2025 1.6T DCT 4WD High（RM 179,320）、2025 1.6T DCT 2WD High（RM 159,320）、2025 2.0L AT 2WD High（RM 139,639） 等。
由價錢睇，Kia Sportage 嘅起價比 MG MG HS 平咗 RM 811。老實講，喺呢個價位段，幾千塊嘅差距其實唔算大，關鍵仲係睇整體嘅性價比同長期使用成本。
MG MG HS 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
Kia Sportage 搭載 1.5L Turbo，馬力 140 hp。官方油耗 7.0 L/100km。
兩部車用嘅係同一套動力系統，日常開起嚟嘅感受基本冇乜分別。油耗方面都唔同，唔使太糾結呢一點。
MG MG HS 嘅安全評級係 TBD，主動安全系統包括 Basic。
Kia Sportage 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Drive Wise。
安全配備方面，兩部車都拿到唔錯嘅評級。不過 MG MG HS 嘅 Basic 同 Kia Sportage 嘅 Drive Wise 喺功能上有些差異，如果你比較重視主動安全嘅話，可以仔細比較下兩者嘅功能列表。
MG MG HS 車身長 4400 mm，尾箱 400 L。
Kia Sportage 車身長 4400 mm，尾箱 400 L。
兩部車嘅尺寸幾乎一樣，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
MG MG HS 採用 FWD 驅動方式。
Kia Sportage 採用 FWD 驅動方式。
兩部車嘅驅動方式一樣，都係 FWD，日常駕駛感受唔會有太大區別。
總而言之，MG MG HS 同 Kia Sportage 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵仲係睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，再去試駕先做最後決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 BMW X5 PHEV 同 Mercedes-Benz GLC 做比較。呢兩款車喺價位同定位上都好接近，今日我哋就從多個方面做一個詳細嘅對比，幫你省返做功課嘅時間。
BMW X5 PHEV 喺馬來西亞嘅 OTR 售價係 RM 486,800 - 494,800，一共有 2 個版本，包括 xDrive20i（RM 420,000）、xDrive30e（RM 480,000）等。
Mercedes-Benz GLC 喺馬來西亞嘅 OTR 售價係 RM 336,888 - 336,888，一共有 2 個版本，包括 GLC 200（RM 290,000）、GLC 300（RM 340,000）等。
由價錢睇，Mercedes-Benz GLC 嘅起步價比 BMW X5 PHEV 平咗 RM 149,912。老實講，喺呢個價位段，幾千蚊嘅差距其實唔算大，關鍵仲係睇整體嘅性價比同長期使用成本。
BMW X5 PHEV 配備 Hybrid，馬力 170 hp。官方油耗 4.5 L/100km。
Mercedes-Benz GLC 配備 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
動力方面，Mercedes-Benz GLC 嘅 2.0L Turbo 比 BMW X5 PHEV 嘅 Hybrid 多咗 50 匹馬力。不過日常喺市區行，兩款車嘅動力都夠用，唔會覺得唔夠力。
BMW X5 PHEV 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Premium ADAS。
Mercedes-Benz GLC 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Premium ADAS。
兩款車嘅安全評級一樣，喺呢個級數入面安全配備都算給得好齊全。而家嘅新車安全性都唔差，唔使太擔心這一點。
BMW X5 PHEV 保養 5 年/無限里程，保養間隔 每 10,000km 或 6 個月。
Mercedes-Benz GLC 保養 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總體嚟講，BMW X5 PHEV 同 Mercedes-Benz GLC 都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲係要睇你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
喺馬來西亞嘅轎車市場，好多買家喺揀車嘅時候都會拿本田思域同豐田卡羅拉來比較。這兩款車喺價位同定位上都相當接近，今日我哋就從多個方面做一个詳細嘅比較，幫你省返做功課嘅時間。
本田思域喺馬來西亞嘅 OTR 售價係 RM 133,900 - 167,900，一共有 5 個版本，包括 2025 e:HEV 2.0L RS（RM 167,900）、2025 1.5T RS（RM 149,900）、2025 1.5T V（RM 144,900）等。
豐田卡羅拉喺馬來西亞嘅 OTR 售價係 RM 144,800 - 149,800，一共有 2 個版本，包括 2026 1.8L GR Sport（RM 149,800）、2026 1.8L G（RM 144,800）等。
從價錢嚟睇，本田思域嘅起步價確實比豐田卡羅拉便宜咗 RM 10,900。如果你預算有限，本田嘅入門版已經可以滿足日常需要。但都要注意，便宜嗰幾千塊，可能喺配備上會有取捨，具體睇你嘅需要。
本田思域嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括本田 SENSING (ACC, CMBS, LKAS, RDM)。
豐田卡羅拉嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 TSS (PCS, LDA, ACC, LTA)。
兩款車嘅安全評級一樣，喺呢個級別裡面安全配備都算好齊全。而家嘅新車安全性都唔差，唔使太擔心呢一點。
本田思域車身長 4450 mm，車尾箱 470 L。
豐田卡羅拉車身長 4400 mm，車尾箱 400 L。
空間方面，本田思域嘅車身比豐田卡羅拉長咗 50 mm，車內乘坐空間會稍微寬鬆少少，尤其是後排腿部空間。如果你經常載家人或者需要放嬰兒車，大少少嘅車身確實更實用。
本田思域同豐田卡羅拉都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。始終都建議兩款都去試駕，親身試下先最重要。
總體嚟講，本田思域同豐田卡羅拉都係馬來西亞市場好唔錯嘅車型。揀邊一輛，關鍵仲睇你嘅個人需求同預算。建議大家做好功課，多比較間車行嘅報價，再去試駕做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
車型概覽
哈弗赤兔 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講高速巡航、併線同超車信心，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
哈弗赤兔 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2023 1.5L DHT版（價格待確認）、2023 1.5T 雙離合版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 哈弗赤兔 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
1.69 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 101 Ps / 74 kW / 115 kW / 184 Ps、132/250/275 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4470 mm、車闊 1898 mm、車高 1625 mm、軸距 2700 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。 混合動力專用(DHT) / 濕式雙離合(DCT)、前置前駆 會影響起步順滑度、濕地穩定感同長途巡航性格。
優缺點分析
哈弗赤兔 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 哈弗赤兔 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「哈弗 赤兔 嘅零百加速有幾快？」簡單講，哈弗 赤兔 1.5T 高功率版嘅 0-100km/h 加速大約係 7.7 秒。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 哈弗赤兔 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 哈弗赤兔 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
車型概覽
睿藍汽車8 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講值唔值得繼續觀望，幫你用買家角度篩走唔適合嘅選擇。
售價仍待確認，買家可以先把佢放入候選名單，等價格落實後再同同級車逐項比較。
購車價格指南
睿藍汽車8 目前售價仍未清晰，較理性嘅做法係先睇版本、車身大小同動力形式，等價格落實後再決定值唔值得落訂。
如果有幾個版本可揀，可以先將 2025 407km 前驅版（價格待確認）、2025 515km 前驅版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 睿藍汽車8 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
50.4/68.03 kWh 嘅電池容量，真正意義係可以幫你估算一星期通勤同周末出車要唔要中途補電。 407/515 km 嘅續航參考，對住喺新界、九龍同港島之間跨區行車嘅用家會更實際。 100 kW、230 N·m 嘅輸出，令高速併線同短距離超車更有信心。 車長 4812 mm、車闊 1909 mm、車高 1699 mm、軸距 2807 mm 可以幫你預判商場停車場、屋苑車位同後排腿部空間。
優缺點分析
睿藍汽車8 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：電池同續航資訊有助安排通勤同補電、動力輸出對高速同上斜更有底氣、空間同車身尺寸方便家庭買家預判實用性。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件、香港停車場同窄路使用要留意車身闊度。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 睿藍汽車8 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「睿藍 8 (Livan 8) 係一部點樣嘅車？」簡單講，睿藍 8 (Livan 8) 係一部純電中型 MPV，專為家庭或商務代步而設。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 睿藍汽車8 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先等售價落實，再決定佢應該同邊個級距比較、再睇動力係咪足夠應付高速併線同滿載、再比較能源成本同補能便利、最後睇車身大小、座位同尾箱是否適合家人。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 睿藍汽車8 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
車型概覽
iCAUR V23 值唔值得睇，第一步唔係望牌子或者外形，而係睇佢能唔能夠配合你嘅香港日常。 呢篇會集中講續航、電池同補電安排，幫你用買家角度篩走唔適合嘅選擇。 近期市場討論到「iCAUR V27右軚版終於到香港，同場仲有部奇奇怪怪嘅V23？【2026香港車博會】」，代表呢類車型仍然有一定關注度。
HK$ 169,900 / HK$ 219,900 令預算位置更清楚，買家可以先估算月供、保險、泊車同日常開支。
購車價格指南
iCAUR V23 嘅購車預算可以先由 HK$ 169,900 / HK$ 219,900 開始計。香港買車唔只係睇車價，月供、保險、牌費、泊車同能源成本都會影響每月壓力。
如果有幾個版本可揀，可以先將 2025 後驅版（HK$ 169,900）、2025 四驅版（HK$ 219,900）、2026 復古版（價格待確認） 放喺同一張清單。日常通勤重視舒適同易用，家庭買家就要優先睇後排、尾箱同安全配置。
核心規格重點
睇 iCAUR V23 嘅規格，重點唔係背數字，而係理解佢喺香港用車場景會帶嚟咩分別。
iCAUR V23 現階段最值得留意係車型定位同版本方向，詳細取捨應該等價格同規格更清楚再作決定。
優缺點分析
iCAUR V23 嘅優點唔需要講到天花龍鳳，真正有價值係佢能唔能夠令日常用車更省心：預算位置清楚，方便同同級車直接比較。
要留意嘅係，要先確認屋苑、公司或常去商場嘅充電條件。呢啲唔一定係缺點，但係落訂前應該先諗清楚。
買家常見問題
買 iCAUR V23 之前，真正要問嘅唔係單一規格，而係佢可唔可以融入你每日嘅生活節奏。
常見疑問係「iCAUR V23 兩個版本嘅動力同續航力係點？」簡單講，iCAUR V23 後驅版配 59.9 kWh 磷酸鐵鋰電池，輸出 136 匹馬力，NEDC 續航 360 公里。iCAUR V23 Sport 四驅版配 81.8 kWh 三元鋰電池，輸出 211 匹馬力，續航 430 公里。 放到實際用車，就係要睇佢對通勤、泊車、家庭乘坐同長期成本有幾大幫助。
同級對比內容
將 iCAUR V23 放入同級車清單時，唔建議只用外形或者品牌光環決定。比較順序可以係：先用 HK$ 169,900 / HK$ 219,900 鎖定預算圈。
咁樣篩選會貼近香港買家真實生活：平日塞車、商場泊車、周末去新界、甚至一家人出入，先係一部車每日要面對嘅考驗。
用車全周期指南
擁有 iCAUR V23 最重要係先諗清楚充電節奏。屋苑、公司或者常去商場只要有穩定充電選項，電動化用車就會容易相處好多。
如果你主要喺市區行，視野、低速順滑度同泊車輔助會好影響心情；如果經常行高速或跨區，座椅舒適度、隔音同動力從容感會更重要。
比亞迪正式發布 2026 年 5 月產銷快報，全品牌新能源汽車單月銷量 383453 輛，同比微增 0.26%，時隔十個月實現單月銷量同比轉正；其中乘用車交付 376990 輛，環比大漲 19.4%，一掃前期車型換代陣痛，呈現國內基本盤穩固、海外銷量狂飆、高端品牌全線放量的全新格局，在國內新能源內捲加劇、特斯拉 FSD 入華、自主新品密集上市的市場環境中，走出獨有的結構性增長路線。
王朝 + 海洋兩大主力品牌 5 月合計售出 330215 輛，佔據集團總銷量超八成，仍是比亞迪銷量壓艙石，全系列共 8 款車型單月銷量突破 2 萬台，產品從 5 萬入門代步到 20 萬家用 SUV 實現全覆蓋。
王朝網內部，元家族 56691 輛、宋家族 51370 輛。雙雙跨過五萬門檻，成為品牌兩大銷量支柱，兼顧家用代步與城鄉出行需求；秦家族緊隨其後交出 28360 台穩定表現，漢、唐系列月銷維持六千級體量，深耕中大型家用轎車、SUV 細分市場；全新車型夏處於市場培育期，單月交付 1810 台，後續隨渠道鋪開有望穩步上量。
海洋網增長勢頭更為迅猛，全系五款車型跨入兩萬俱樂部：海獅 42615 台、海豹 34117 台、海鷗 39919 台、海豚 22260 台、宋 PLUS 27755 台。其中海鷗憑藉 6-8 萬親民定價穩居入門代步銷冠，海獅作為全新走量車型上市即站穩四萬量級，補齊海洋網中型 SUV 產品空白，完善海洋產品梯隊佈局。從代步小車到緊湊 SUV，兩大主品牌依托 DM-i 混動與純電雙線技術，牢牢鎖住 15 萬以內國內主流家用市場份額。
方程豹同比暴漲 139.7% 品牌向上落地見效騰勢、方程豹、仰望組成的高端矩陣 5 月合計銷售 46489 輛，正式擺脫小眾定位，成為比亞迪品牌溢價與利潤增長新支點，打破自主品牌高端化難破局的行業魔咒。
越野品牌方程豹單月 30186 輛，同比暴漲 139.7%，創下品牌上市以來月度銷量新高，旗下鎦 7 單月 18280 台，豹 5、豹 8 穩定輸出，在 25-40 萬硬派越野細分市場持續擠壓合資、進口車型生存空間。
騰勢 5 月交付 16303 台，MPV 標桿 D9 售出 6721 台，Z9 系列近 6000 台，MPV、中大型轎車雙線發力，站穩豪華新能源賽道；百萬元級超豪華品牌仰望穩步爬坡，當月交付 286 台，同比增幅 105.8%，完成自主品牌天花板產品的市場驗證，形成從十幾萬家用、三四十萬越野、五十萬豪華 MPV 到百萬元級旗艦的全價格帶產品佈局。
5 月比亞迪乘用車和皮卡海外銷量 160177 輛，同比大漲 80.7%，出口佔全系總銷量突破 42%，創下品牌出海歷史新高，成為穩住 5 月整體銷量、實現同比轉正的核心驅動力。
東南亞、歐洲、拉美成為主力增量市場，海鷗、宋 PLUS、元系列持續登頂多國新能源熱銷榜單，SHARK 皮卡連續兩月單月出口突破 4000 台；依托泰國、巴西、匈牙利、烏茲別克斯坦四大海外整車工廠落地投產，本地化生產持續落地，規避關稅同時快速下沉終端渠道。在國內車市存量競爭、價格戰常態化背景下，高速擴容的海外市場有效對沖國內車型換代帶來的銷量波動，正式從補充市場升級為比亞迪核心增長引擎。截至當前，比亞迪新能源汽車全球累計銷量已經突破 1650 萬輛，全球化版圖持續拓寬。
智駕賦能產品迭代 下半年新品蓄力衝量5 月比亞迪智能化落地迎來關鍵節點，天神之眼智駕系統成為車型核心加分項：全品牌搭載高級智駕車型保有量突破 315 萬輛，日均路測數據超 2 億公里；當月比亞迪落地城市領航、智能泊車雙安全兜底服務，成為全球首家實現兩項智駕兜底的車企，政策落地三天後，搭載天神之眼系統車型的城市 NOA 激活率暴漲 50%，智能化體驗升級直接拉動終端到店訂單轉化，為後續車型持續走量築牢產品競爭力，直面 FSD 入華帶來的智駕市場衝擊。
從數據細節來看，2026 年 1-5 月比亞迪累計銷量 1405039 輛，同比下滑 20.32%，核心誘因是全系主力車型集中換代、第二代閃充刀片電池產能爬坡受限。新款閃充電池升級快充與低溫性能，全系換代車型優先換裝新電池，但產線改造拖累產能釋放，熱門車型訂單積壓、交付延後，一定程度壓縮 5 月交付體量。
隨著二季度末二代刀片電池產能持續釋放，疊加騰勢 N8L、方程豹鎦 7 純電版、海獅 05、夏 L 等多款新車陸續登陸市場，業內普遍預判比亞迪 6 月全品牌銷量有望突破 40 萬輛。依托低端走量鎖份額、高端提利潤、海外衝增量、智能化提產品力的四維發展邏輯，在國內新能源淘汰賽加劇的當下，比亞迪全品類佈局優勢持續放大，坐穩國內新能源龍頭，加速向著全球頭部車企穩步邁進。
5 月 28 日，全新吉利星願正式推出市場。這場發布會的選址有些特別——沒有傳統的舞臺和聚光燈，取而代之的是與小紅書聯手打造的全國首個流動式「沉浸旅行」汽車發布會。海港人家、小巷人家、雨林人家、絲路人家、游牧人家，五大生活場景在發布會現場依次鋪開，像是把日常出行的煙火氣搬進工業汽車的聚光燈下。吉利星願的代言人容祖兒也來到現場，她講起自己與這台小车相處的真實片段，語氣溫柔而篤定。台下坐着的不只是媒體和經銷商，還有許許多多已經或即將成為星願車主的普通人。這一刻，一台售價 6.18 萬元起的純電小車，似乎已經不再只是代步工具，是一種陪伴生活的可能。
全新吉利星願此次共推出四款車型：410 公里嚮往版、410 公里乘風版、480 公里探索版、480 公里探索 + 版，上市限時權益價為 6.18 萬元至 9.18 萬元。全系續航迎來全面升級，310 公里版本躍升至 410 公里，410 公里版本則提升至 480 公里。同時，為照顧不同用戶的實際需求，官方在 410km 版型上仍保留了 310km 續航的反選權益，反選後價格可再減 7,000 元。
但真正讓這台小車引發廣泛關注的，遠不止價格。全新吉利星願打出的旗號是「經典之上再進階」，官方宣稱擁有超 100 項產品力升級和超 25 項同級唯一。這些數字聽起來或許有些抽象，但當你真正拆解它的五大核心進階方向時，會發現這並不是營銷話術的堆砌，而是一次從裡到外、從硬體到軟體的徹底進化。
先從最基礎的駕控說起。吉利星願是同級第一個採用原生架構的純電小車，也是第一個全系後驅獨立懸掛的車型。為了調校這套底盤，吉利的工程師團隊跑遍了全球 30 多個國家，針對極端路況進行了全方位驗證。最終的結果是，全新吉利星願在行駛、轉向、煞車三大核心體驗上都實現了質的飛躍。G-TCS 2.0 全天候防滑系統在保留後驅靈活樂趣的同時，確保平路、坡道、彎道不打滑、不甩尾、不溜車，新手司機也能從容駕馭。全新無刷轉向系統的響應速度比上一代快了一倍，支持三種轉向模式及轉向中位自學習。而 G-CST 2.0 全場景舒適制動系統則模擬了老司機的腳感，煞車不點頭、行車不暈車。更令人印象深刻的是，吉利星願是同級唯一以 130km/h 成功挑戰魚鉤測試的純電小車，麋鹿測試成績也達到了 80.7km/h，操控表現足以媲美 20 萬級別的運動轎跑。換句話說，這輛小车開起來，不再只是「夠用」，而是「有趣」。
當然，對於純電小車而言，續航和三電系統的表現才是最直接用戶焦慮點。全新吉利星願全系後驅寧德時代電芯、液冷溫控以及 11 合 1 高集成電驅，三電系統自上市起就被視為同級天花板。新車搭載的寧德時代全新一代電芯能量密度高達 190Wh/kg，最高 CLTC 續航達到 480 公里，足以覆蓋日常通勤和週末郊遊。配合同級唯一的主動式進氣格柵與低風阻輪轂，風阻降低了 15 個單位，實際續航再提升 10 公里。補能方面，30% 到 80% 的快充僅需 19 分鐘，一杯咖啡的時間就能滿電出發。液冷系統與全新 BMS 電池管理系統組合，確保無論天冷天熱都能保持滿速充電，而且不會以犧牲電池壽命為代價。更有星睿 AI 云動力 2.0 實現全鏈路能量管理，涵蓋智能充放電、波谷電價識別、電池維溫、能耗診斷及電池養護等功能，讓每一次充電都高效，每一程用電都省心。
走進車內，你會發現全新吉利星願的智能座艙已經完全不同傳統小車的簡陋印象。它搭載了銀河 Flyme Auto 2 智能座艙系統，基於 7nm 車規級龍鷹 1 號晶片及 16G+128G 大儲存，反應迅速，操作絲滑，上手就會。用戶可以隨心切換地圖或喜歡的壁紙桌面，萌寵壁紙甚至還支持互動功能，為座艙增添了許多趣味性。全新 AI Eva 是隨車的智能語音助手，支持模糊指令理解及上下文記憶，能完成車控、問答、娛樂等操作。你只需要說一句「Hi Eva，我要回家」，車輛就會自動調用最新高德 850 版選擇最優路線。車機還新增支持 CarPlay 手機互聯，兼容 iOS 設備無縫連接。隱身模式、洗車模式、一鍵尋車等貼心場景，以及千人千面的自定義助手，讓每一次上車都充滿專屬的儀式感。從導航到娛樂，從生活到驚喜，這套智能座艙覆蓋了用戶日常所需的方方面面。
在輔助駕駛方面，全新吉利星願搭載了與高端車型同源的千里浩瀚輔助駕駛 H3 方案，目前已安全行駛 13.8 億公里，用戶使用量增速第一。高速高架 NOA 不受道路與雨霧天氣限制，支持語音變道、多場景避讓以及自動上下匝道口，用戶只需輕扶方向盤就能輕鬆跑長途。全場景 MPI 接管率超 200 公里，相當於連續開 3 小時僅需接管 1 次。泊車方面同樣做到了全場景適配：APA 泊車輔助功能支持一鍵泊入、指尖泊車、遙控泊車，覆蓋 300 多種停車場景。針對新手司機停車難、女性司機停車易緊張等實際痛點，HPA 記憶泊車支持 2km 超長記憶、cm 級精準定位，學習一次路線後即可全程自動泊入，具備智能跟車、自主找位、遇障繞行功能，臨時改道也無需重新學習。DMS 主動式疲勞檢測會及時提醒駕駛員注意休息，哨兵模式則 24 小時全天候守護停車安全，一旦有異常立刻錄下視頻並發送到用戶手機。從出發到抵達，從行車到泊車，這套系統把複雜的駕駛變得簡單安心。
安全，是吉利刻進骨子裡的基因。無論大車還是小车，吉利旗下所有品牌都採用相同的安全理念與嚴苛標準。吉利已建成投資超 20 億元的全球全域安全中心，並發布了「人、車、路、雲、星」一體化全域安全 2.0 體系。全新吉利星願同樣遵循這一高標準，秉持「小車，更要有大安全」的理念。被動安全方面，它打造了五縱八橫星甲籠式車身，前端三傳力路徑配合雙「三葉草」泄力結構，側面電池至門檻間距 149mm 並增加雙重防撞縱梁，後端 750mm 長後懸與雙「井」字形後副車架形成堅固屏障。車頂抗壓強度提升至 3.4 倍車重，AB 柱及頂蓋橫樑等核心區材料升級，即便遇到側翻或重物壓頂，座艙依然安然無恙，側氣簾保壓技術更能在翻滾時持續保護頭部。電池壽命方面，吉利星願的驗證標準提升至國標的 2 倍，完成 1000 次循環後電池容量仍保持 90.72%。還有實際行駛 8.4 萬公里的星願成功挑戰了海水腐蝕、泥水沖刷、爛路刮底、極限火燒等六大串行極限測試，這在行業內屬於首創。值得一提的是，5 月 12 日，吉利攜手央視完成了同級首次也是同級唯一的正面和側面連續碰撞測試，高壓系統及時下電，電池包未冒煙起火，乘員艙結構完整，氣囊精準點爆，非碰撞側車門可正常開啟。此外，全新吉利星願還配齊了胎壓直顯、DOW 開門預警、哨兵模式，更有 AEB 主動煞車與 AES 緊急轉向雙保險，成功通過 120km/h 靜態車輛剎停和 130km/h「消失的前車」主動避讓測試，性能遠超行業主流水平。
所有这些升級和硬核實力，最終都指向了一個事實：吉利星願已經不是一款普通的車。自 2024 年 10 月上市以來，它累計交付已經突破 70 萬輛，相當於每分鐘就賣出一台。它不僅是全行業最快達成這一目標的明星車型，更是一舉斬獲了 2025 年中國車市銷量冠軍。進入 2026 年，吉利星願依然持續領跑，穩居榜首。今年第一季度，在全球新能源汽車銷量排行榜中，吉利星願首次躋身全球前三，達成了中國 A0 級電動車的一個全新里程碑。在國內市場火爆的同時，它已經登陸全球 30 多個國家和地區。在巴西上市兩個月銷量突破 2,300 台，在泰國車展單周訂單斬獲 3,300 台，並拿下「巴西年度最佳緊湊型電動車」和「印尼車展最受喜愛電動車」的雙重國際大獎。在全世界的街頭，吉利星願正在成為「中國智造」流動的新名片。
從一款代步小车，到 70 萬用戶的選擇，從中國冠軍到全球前三，吉利星願的進階之路其實並不複雜——它只是認真認地把小车做好了，做全了，做得超出期待了。而這次煥新上市之後，吉利銀河品牌在純電小车賽道上再次拉高了「高質優價」的標桿。未來，吉利銀河將繼續堅守「造每個人的智能精品車」的初心，在各個細分市場為用戶帶來超越期待的產品和服務。對於消費者而言，這或許才是最大的幸事：一輛好車，不必昂貴，不必張揚，卻能踏踏實實地陪伴你去往每一個想去的地方。
