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BYD officially released the May 2026 production and sales flash report, with new energy vehicles from all brands reaching a monthly sales volume of 383,453 vehicles, a slight increase of 0.26% year-on-year, achieving year-on-year positive growth in monthly sales after ten months; among them, passenger car deliveries reached 376,990 units, surging 19.4% month-on-month, wiping out the pain of previous model iterations, presenting a new pattern where the domestic base is stable, overseas sales are soaring, and high-end brands are scaling up across the board. Amidst the market environment of intensified competition in the domestic new energy sector, Tesla FSD entering China, and an intense launch of independent new products, it has forged a unique structural growth path.
The Dynasty and Ocean main brands combined sold 330,215 vehicles in May, accounting for over 80% of the group's total sales, remaining the stabilizer for BYD's sales volume. The full series had 8 models exceeding 20,000 units in monthly sales, covering products from 50,000 entry-level commuter to 200,000 home SUV.
Inside the Dynasty Network, the Yuan family sold 56,691 units, and the Song family 51,370 units. Both crossed the 50,000 threshold, becoming two major sales pillars for the brand, catering to home commuter and urban-rural travel needs; the Qin family followed closely with a stable performance of 28,360 units. The Han and Tang series maintained a volume in the six-thousand range, deeply cultivating the mid-to-large home sedan and SUV niche markets; the brand new model Xia is in the market cultivation phase, delivering 1,810 units monthly, with potential for steady volume growth as channels expand.
The Ocean Network's growth momentum is even more rapid, with 5 models entering the 20,000 club across the series: Sealion 42,615 units, Seal 34,117 units, Seagull 39,919 units, Dolphin 22,260 units, and Song PLUS 27,755 units. Among them, Seagull remains the best-selling entry-level commuter model thanks to its affordable pricing of 60,000-80,000. Sealion, as a new volume model, stands firm at the 40,000 level upon launch, filling the mid-size SUV product gap in the Ocean Network and perfecting the Ocean product tier layout. From commuter small cars to compact SUVs, the two main brands rely on DM-i hybrid and pure electric dual-line technologies to牢牢锁住 the mainstream home market share within 150,000 domestically.
Fang Cheng Bao Year-on-Year Surges 139.7%, Brand Upward Positioning Takes EffectThe high-end matrix of Denza, Fang Cheng Bao, and Yangwang sold a combined 46,489 vehicles in May, officially breaking away from the niche positioning to become a new pivot for BYD's brand premium and profit growth, breaking the industry curse of difficulty in high-end breakthrough for domestic brands.
The off-road brand Fang Cheng Bao sold 30,186 units monthly, surging 139.7% year-on-year, creating a new high in monthly sales since the brand launched. Its Titanium 7 model sold 18,280 units monthly, while Leopard 5 and Leopard 8 output remained stable, continuously squeezing the survival space for joint venture and imported models in the 250,000-400,000 hardcore off-road niche market.
Denza delivered 16,303 units in May, with the MPV benchmark D9 selling 6,721 units, and the Z9 series close to 6,000 units. MPV and mid-to-large sedan dual-line efforts helped them stand firm in the luxury new energy track; the million-level ultra-luxury brand Yangwang continued its steady climb, delivering 286 units that month, a year-on-year increase of 105.8%, completing market verification of the domestic brand ceiling product and forming a full price range product layout from 100,000+ home, 300,000-400,000 off-road, 500,000 luxury MPV to million-level flagship.
In May, BYD's overseas sales of passenger cars and pickup trucks reached 160,177 units, surging 80.7% year-on-year. Exports accounted for over 42% of the full series total sales, setting a new historical high for brand export and becoming the core driving force to stabilize May overall sales and achieve year-on-year positive growth.
Southeast Asia, Europe, and Latin America became the main incremental markets. Seagull, Song PLUS, and Yuan series continued to top new energy best-seller lists in multiple countries; the SHARK pickup truck exceeded 4,000 units in monthly exports for two consecutive months. Relying on the completion of localization production in Thailand, Brazil, Hungary, and Uzbekistan with four overseas vehicle factories, localized production continues to land, avoiding tariffs while rapidly penetrating terminal channels. Against the background of stock market competition in the domestic auto industry and normalized price wars, the rapidly expanding overseas market effectively counteracts sales volatility brought by domestic model iterations, officially upgrading from a supplementary market to BYD's core growth engine. As of now, BYD's global cumulative new energy vehicle sales have exceeded 16.5 million units, with the globalization map continuously broadening.
Intelligent Driving Empowers Product Iteration, H2 New Products Prepare to Surge VolumeMay marked a key node in BYD's intelligent driving landing, with the God's Eye intelligent driving system becoming a core bonus point for models: the number of vehicles with advanced intelligent driving across all brands exceeded 3.15 million, with daily road test data exceeding 200 million kilometers; that month, BYD implemented City Pilot and Smart Parking dual safety backup services, becoming the world's first auto manufacturer to achieve dual intelligent driving backups. Three days after policy implementation, the activation rate of models equipped with the God's Eye system in cities surged 50%. Intelligent driving experience upgrades directly drove in-store order conversion, solidifying product competitiveness for subsequent models to continue volume sales, and facing the intelligent driving market shock brought by FSD entering China.
From data details, BYD's cumulative sales from January to May 2026 were 1,405,039 units, down 20.32% year-on-year. The core reason is that the full series of main models were concentratedly iterated, and the capacity ramp-up of the 2nd Gen Fast Charge Blade Battery was restricted. The new Flash Charge Battery upgraded fast charging and low-temperature performance. Full series iteration models prioritized installing new batteries, but production line retrofitting dragged down capacity release. Order backlogs on popular models and delayed deliveries compressed the May delivery volume to a certain extent.
As the end of the second quarter approaches and the 2nd Gen Blade Battery capacity continues to release, coupled with new models such as Denza N8L, Fang Cheng Bao Titanium 7 Pure Electric Version, Sealion 05, and Xia L landing the market, the industry generally predicts that BYD's full brand sales in June are expected to exceed 400,000 vehicles. Relying on the four-dimension development logic of low-end volume locking share, high-end raising profit, overseas pushing volume, and intelligence improving product power, amidst the intensified new energy elimination round in the domestic market, BYD's full category layout advantage continues to amplify, securing its status as the domestic new energy leader, accelerating steadily towards global top auto manufacturers.
2026 年 5 月 21 日，「客旅新生態 共啟新 V 來」蘇州金龍客運旅遊產品交流會在西北文旅重鎮、陝西西安舉行。以新 V 系客車高端 + 純電車型為引領，全新升級的蘇州金龍旅遊客運整體解決方案，將為西北文旅客運帶來怎樣的升級體驗？
適配西北旅遊升級，旅遊客車向新向綠
作為「一帶一路」的關鍵連接點和國際化旅遊樞紐城市，西安旅遊客運市場的研學團體、景區包車、跨省定制出行需求持續增長，對旅遊客車提出了更高要求。
全新升級的蘇州金龍旅遊客運整體解決方案，正是基於市場新趨勢與營運新環境，以高端 + 純電車型破局！
3 款蘇州金龍新 V 系車型在本次交流會現場亮相，分別是 37 座配裝商務座椅的 V12「陸地頭等艙」、26 座"2+1"座椅佈局的 V9 和一款純電車型 V11E。
蘇州金龍國內銷售總監孫鴻翔
蘇州金龍國內銷售總監孫鴻翔強調，旅遊客運行業正經歷深刻變革，高端化、定制化、電動化和智能化趨勢加速到來。「我們將以更優的產品和服務，助推陝西乃至全國旅遊客運行業的發展升級，更希望成為旅遊客車電動車型在西安及西北應用推廣的新起點。」
據介紹，目前繼公交領域率先全面電動化後，國內市場班車租賃、公路客運領域，電動客車滲透率持續攀升。蘇州金龍 2025 年國內銷售 8 米以上的公路客車，電動車型已佔比 49%！
孫鴻翔介紹，大電量旅遊客車已在山東、廣東和西南等區域率先應用。一位廣東老客戶將搭載 176 度電的通勤客車升級到了 352 度電，日常通勤之外，可以套班跑廣深線、廣佛線的定制客運，利用電動車的成本優勢來增加收入。
此次現場展出的新 V 系 V11E 電動客車，就是來自山東煙台客戶，由司機一路從煙台駕駛到西安的。
產品 + 服務，新 V 系方案全覆蓋
蘇州金龍旅遊客運整體解決方案包括「新車型 + 新服務」，不僅是駕乘體驗的新升級，更引領行業營運管理邁進新階段。
蘇州金龍技術中心產品經理黃蘇杭
當天交流會上，蘇州金龍技術中心產品經理黃蘇杭介紹，蘇州金龍新 V 系是蘇州金龍耗時 3 年、集結超千人研發力量、正向研發的傾心之作，擁有蝶翼全新外觀設計及高品質、高安全、高智能、高舒適度。
作為全系車型率先標配智能座艙系統的產品平台，蘇州金龍新 V 系智能化水平領跑行業。基於全新架構配置高算力芯片，新 V 系實現智能語音控制燈光、多媒體、空調等功能，有利於駕駛員專心駕駛，還能提高與乘客娛樂互動體驗。
黃蘇杭表示，蘇州金龍新 V 系純電車型提供多品牌多種電量選擇，全面適配旅遊客運多種場景需求：包括適用於企業班車、高鐵接駁的 163 度/175 度電產品方案，適用於周邊遊、相鄰城際客運的 310 度/352 度電產品方案，適用於跨區域旅遊運營的 399 度/450 度/528 度大電量產品方案。他還介紹了面向定制化私人小團的 1+1 大商務 7～9 座輕客產品睿星。
蘇州金龍大區服務經理王科強
蘇州金龍大區服務經理王科強詳細講解海格客車的售後服務體系、保障措施與服務優勢。
蘇州金龍在全國範圍內共有 800 餘家服務站，建成 7 家區域中心站。在西北區域，以甘肅蘭州金龍集團服務中心和敦煌蘇州金龍服務中心、烏魯木齊蘇州金龍服務中心為核心，提供高規格服務保障。
與此同時，蘇州金龍「海格智行」小程序已全面上線，目前在全國多地推廣使用，幫助旅遊客運企業實現精細管理與成本控制。「海格智行」小程序可實現 7×24 小時線上一鍵報修，提供實時調度、油耗/電耗監控、駕駛行為分析、AI 智能服務等數字化運營支持。
新 V 系助力轉型，西北旅遊客運新樣本
蘇州金龍新 V 系客車自 2024 年上市以來，全球交付已超 1.3 萬輛，得到廣大客戶的高度認可。
陝西宇諾旅遊汽車有限責任公司總經理葉萬軍分享了該公司攜手蘇州金龍海格新 V 系推動企業轉型升級的實踐與思考。
陝西宇諾旅遊汽車有限責任公司總經理葉萬軍
葉萬軍表示，2025 年 3 月到今年，公司持續追加採購海格新 V 系共 20 餘輛，堅定選擇海格新 V 系主要是因為：乘坐體驗高端舒適、智能安全配置領先、營運管理高效便捷這三大優勢。「特別是 2+1 座椅佈局新 V 系高端車型，打造移動貴賓室，主打精品小包團與高端商務接待，顯著提升了旅客出行的舒適體驗。」
憑藉高端車型 + 高標準服務，陝西宇諾客戶口碑持續攀升，先後獲得了北京重點中學和西安多所院校研學遊師生的一致好評，更贏得了新加坡、吉隆坡等涉外團隊及國內高端客戶的高度認可。
搶占西北文旅發展風口，海格新 V 系以技術迭代與服務升級，打造高端智慧出行新生態，助力旅遊客運產業提质進階！
（本文由企業提供）
The current SUV market is undergoing a profound consumption transformation. The previous binary division of "city commute SUV" and "hardcore off-road SUV" is completely broken, the light off-road track, with its advantages of diverse scenarios, outstanding cost-performance ratio, and suitability for home use, has become the fastest-growing blue ocean niche market in the auto industry. Users are no longer satisfied with mass-produced city commuting models; they want both fuel-saving comfort for city commuting and the confidence to rush into the mountains on weekends. The era of light off-road equality has fully arrived.
Under this industry trend, whoever can break the impossible triangle of performance, fuel consumption, and price can seize market discourse. On June 12, the BJ30 Traveler 150,000 Units Production Roll-off And High Light Edition Launch Event grandly launched at the BAIC Zhuzhou Super Factory. As China's light off-road SUV fastest to break 150,000 unit sales hit model, BJ30 Traveler again broke the industry speed record. The all-new High Light Edition officially launched, with a Super Trade-in Price starting from 82,900 yuan. Simultaneously, the entire series unlocked a 30,000 yuan large trade-in policy, with entry-level Super Trade-in Price as low as 69,900 yuan. With the sincerity of breaking the industry bottom price and hard-core quality proven by CCTV disassembly field tests, it redefines the value ceiling of the 70,000-100,000 yuan level light off-road market, truly realizing "Full Public Off-road Equality".
In the past two years, the domestic light off-road market has continued to explode. In 2025, the overall market share of off-road SUVs has reached 9%. Among them, light off-road models, with their affordable positioning and multi-scenario adaptability, have secured nearly 70% of the off-road niche market share, becoming the core track for autonomous brands to break through. However, while the track expands rapidly, industry chaos also appears: most models stop at the "accumulation of box-style styling" superficial arms race. Either fuel consumption is high and commuting costs are high, or 4WD performance is reduced and only off-road appearance is hollow, or quality control is concerning and long-term failure rate is high. It is difficult to balance home usability and off-road performance.
Consumer demands have already iterated, users no longer pay for "appearance gimmicks", but pursue real performance, low energy consumption, high durability, and all-scenario hard-core product power. In this industry context, Beijing Off-road, relying on over 60 years of professional off-road accumulation, stepped out of homogeneous competition and broke industry barriers with technology inclusion. The 150,000 units sales milestone of BJ30 Traveler is by no means simply market data, but 150,000 users voting with real money, the highest recognition of "Chinese Intelligence Light Off-road" quality, also proving that high durability, low energy consumption, and all-scenario light off-road are the market's true mainstream demand.
150,000 Users Build Quality Monument: Three Hard-core Strengths Break Light Off-road Fixed ShortcomingsBehind the 150,000 units sales, is BJ30 Traveler's absolute support of three core strengths of "Ultra-Wild, Ultra-Spacious, Ultra-Fuel-Efficient", completely solving the industry pain points of traditional off-road SUVs being fuel-hungry, small space, and weak passability, realizing the dual balance of city commuting and mountain off-road.
Ultra-Wild Performance, Ordinary People Can Also Have Professional 4WD. Unlike pseudo 4WD and on-demand 4WD of most models at the same level, BJ30 Traveler is equipped with industry-leading Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture. As China's first HEV hybrid box-style SUV, hardware configuration is fully maximized. 41% high thermal efficiency hybrid dedicated engine, front and rear dual drive motor collaborative power, balancing long-distance energy saving and instant power explosion; 30-millisecond extreme speed response intelligent 4WD, 0.5 seconds to explode peak torque, combined with center energy lock, four-wheel electronic limited slip and intelligent electric ATS all-terrain control system, easy to conquer complex road conditions such as mud, sand, steep slopes, off-road confidence far beyond the same level.
Ultra-Spacious Space, Seven-Seat Layout Unlocks Family Travel Freedom. Relying on 2,820mm ultra-long wheelbase and 66% ultra-high usable space rate, the new car creates class-leading 3-row 7-seat space. 1.8-meter adults still sit comfortably in the third row. 1,496L ultra-large trunk combined with fully flat fold 1.92-meter large bed, plus 38 refined storage spaces throughout the car, perfectly adapting to family outings, long-distance self-drive, outdoor camping and other all-scenario needs, thoroughly saying goodbye to the cramped feeling of compact SUVs, allowing every passenger to travel comfortably.
Ultra-Fuel-Efficient Energy Consumption, Global Field Test Certification Fuel-saving Benchmark. Fuel consumption is the core pain point of home users. BJ30 Traveler, with mature hybrid technology, achieves global class-leading energy-saving performance. South Africa, Indonesia, UAE, Poland, Mexico five countries auto bloggers joint field tests, new car fuel consumption per 100 km stabilized under 5L, one tank of gas range over 1,000 km, thoroughly saying goodbye to range anxiety and charging hassle, fill up and go, save time and worry. At the same time, first owner enjoys whole vehicle lifetime warranty, no high-voltage battery pack safety hazards, lower maintenance cost, long-term car use cost-performance maximized.
Relying on 150,000 user reputation accumulation, Beijing Off-road precisely insight user upgrade needs, officially launched BJ30 Traveler High Light Edition. On the basis of original hard-core product power, realizing appearance, performance, experience full-orientation advance, creating no-shortcoming national light off-road SUV, Super Trade-in Price only starting from 82,900 yuan.
Appearance High Light: Box-style Tough Temperament, Balancing Exquisite Trend. The new car continues the classic tough box-style造型，combined with exclusive Five-Part Star Ring Through Lighting Group, identifiability maximized. Exclusive electrified trendy modification kit, Star Ring Wheels, color-matched sport bumper added, sportiness and ease fully present; New orange interior combined with metal texture trim plate, texture fully upgraded, meeting young people's personality aesthetics, also fitting family users' steady taste, appealing to all age groups' aesthetics.
Performance High Light: Hardware Fully Upgraded, Power Response More Rapid. Targeting user high-speed overtaking, intersection starting, emergency evasion scenario needs, High Light Edition completed core hardware upgrade. Replaced triple lifespan high-performance AGM dedicated battery, durability greatly improved; Equipped with Porsche same model turbocharging technology, charging efficiency as high as 99%; Rear motor power from 55kW to 70kW, power output more sufficient, response more timely, daily commute smooth and fuel-saving, high-speed overtaking confidence sufficient.
Experience High Light: Creating Mobile Comfortable Living Room, Home Experience Maximized. New car relying on high body design bringing open vision, equipped with seat heating, ventilation, steering wheel heating all-comfort configuration, comfortable travel in all seasons. Equipped with smart sensor auto window close, 64-color dynamic ambient lighting and other detail configurations, balancing practicality and sense of ritual, can bear love for mountains and seas, can also meet daily commute exquisite comfort.
True quality, fear no strict disassembly inspection. To intuitively show vehicle durability quality, this launch party partnered with CCTV Finance, on a 150,000 km driven BJ30 Traveler carried out online live streaming disassembly. 150,000 km, equivalent to ordinary family nearly ten years of car usage mileage, is the best standard for testing vehicle long-term quality.
Disassembly results surprised the whole network: Engine turbo carbon deposit extremely low, power output still in peak state; Transmission no oil leak, gears no wear, working conditions stable and excellent; Battery pack no bulging, liquid leak, degradation problems, no aging fault hazards; Subframe, suspension arms no rust, oil seepage situation, chassis regularity, flatness nearly new car. The whole field disassembly live streaming, with the most real car condition proving, BJ30 Traveler materials solid, craftsmanship reliable, durability outstanding, long-term car use safe and worry-free, maintenance cost extremely low.
At the same time lenses went deep into BAIC Zhuzhou Super Factory, revealing hard-core support behind quality. Fully automated robot welding, hair-thin precision gluing, 5,000-ton giant equipment integrated stamping forming, fully automated environmental protection painting, multiple high precision processes building car body quality, layer by layer strict quality control check, guaranteeing excellent quality of every vehicle rolling off production line from source, interpreting Chinese Intelligence's hard-core strength.
To return 150,000 users' trust and love, Beijing Off-road launched the most sincere policy in history, going all out to promote off-road equality, making ordinary families can also easily own professional light off-road SUVs.
All series models heavy unlock 30,000 yuan Super Trade-in Policy, trade-in, new purchase users can enjoy, entry-level Super Trade-in Price as low as 69,900 yuan, created a new low for price in its class. On this basis, limited time stacking five-fold exclusive favors:
1、Warranty Favor: Gift value 6,000 yuan whole vehicle lifetime warranty (First non-commercial owner);
2、Financial Favor: 0 down payment and other diverse financial plans, reducing car purchase pressure;
3、Friend Referral Favor: Old customer referral sales, up to get 800 yuan JD Card;
4、Upgrade Favor: All series lifetime OTA free upgrade, often used often new;
5、Data Traffic Favor: Basic data traffic lifetime free, 2 years unlimited entertainment data traffic.
Not only that, coinciding with World Cup event node, brand limited time launch "Passionate World Cup, High Light Win Big Prizes" activity, visit store car purchase can participate event betting, accurately hit champion and final score, can stack enjoy 50,000 yuan purchase subsidy, benefits intensity maximized.
From 150,000 units sales rapidly landing, to High Light Edition model heavy iteration, to breaking bottom price car purchase policy, Beijing BJ30 Traveler always taking user needs as core, breaking high-end off-road price barriers, homogeneous product involution dilemma. Over 60 years off-road technology accumulation, CCTV authoritative quality verification, global field test fuel-saving strength, ultra-large space all-scenario, making this car achieve "city and wild capable, fuel-saving durable, people-friendly inclusive".
In the industry tide of New Energy and Lightweight Off-road, Beijing Off-road with technology inclusion, quality persistence, sincere pricing, redefines 100,000 yuan level light off-road SUV value standard. In the future, BJ30 Traveler will continue to accompany tens of millions of families, unlocking city commute comfort and mountain rush freedom, letting every love has place to settle, letting every trip be High Light Moment.
June 12, the BJ30 Traveler 150,000 units roll-off line and Highlight Edition launch event was held at the BAIC Zhuzhou Super Factory. Beijing Off-road officially launched the new version—the BJ30 Traveler Highlight Edition, positioned as a light off-road SUV, achieving a comprehensive leap in looks, performance, and experience based on "Super Off-road, Super Large, Super Fuel-efficient," with a super trade-in price starting from 82,900 Yuan. At the same time, the BJ30 Traveler full series launched a 30,000 Yuan trade-in policy, with a super trade-in price starting from 69,900 Yuan, further advancing the "Democratization of Off-roading," allowing more families to easily enjoy light off-road life.
At the launch event site, Beijing Off-road partnered with CCTV Finance to live-dissect a BJ30 Traveler that had driven 150,000 kilometers, and deeply visited the Zhuzhou Super Factory, witnessing the product's reliable quality and the hard power of Chinese Smart manufacturing across the internet through real vehicle conditions and manufacturing processes.
BAIC Group Vice President and Beijing Off-road Chairman Zhang Guofu stated: "The BJ30 Traveler became the fastest model in China to reach 150,000 units in light off-road SUVs. This is not only a breakthrough in speed, but also 150,000 firm choices."
As a benchmark in the category of Chinese light off-road SUVs, the BJ30 Traveler relies on Beijing Off-road's 60-plus years of professional accumulation, building the industry-leading "Three-Engine Four-Wheel Drive Six-Mode HEV Hybrid Architecture," becoming the first HEV hybrid model in the Chinese box-style SUV category. This architecture is equipped with a 41% thermal efficiency hybrid dedicated engine, front drive motor, and rear drive motor, paired with an intelligent four-wheel drive system, with a response speed reaching 30 milliseconds, exploding peak torque in 0.5 seconds. Six working modes can be automatically switched, paired with energy center lock, four-wheel electronic limited slip, and smart electric ATS all-terrain control system, easily coping with complex road conditions such as mud and sand.
In terms of space performance, the BJ30 Traveler adopts a 3-row 7-seat layout, with a wheelbase reaching 2,820 mm, a usable space rate as high as 66%, the trunk max expandable to 1,496 liters, forming a 1.92-meter large bed after the rear seats are completely flattened. There are 38 storage spaces throughout the car, and the third row can also comfortably seat a 1.8-meter tall adult.
Regarding fuel consumption, real tests by auto bloggers from five countries—South Africa, Indonesia, UAE, Poland, and Mexico showed that the BJ30 Traveler's 100km fuel consumption does not exceed 5 liters, with a range exceeding 1,000 kilometers per tank. First owners can also enjoy a lifetime warranty for the whole vehicle, with no high-voltage battery pack safety hazards, and maintenance is simple.
On the basis of inheriting core advantages, the BJ30 Traveler Highlight Edition welcomes three highlight moments.
Highlight Looks: Classic box-style design, five-star ring through light set, exclusive star ring wheels, front and rear same-color sport bumpers, paired with new orange interior and metal texture trim panels, meeting aesthetic needs of users of different ages.
Highlight Performance: Replaced with high-performance, long-life dedicated AGM battery, cycle life reaches 3 times that of ordinary batteries; equipped with Porsche-same turbocharging technology, whole vehicle charging efficiency reaches 99%; rear motor power increased from 55 kW to 70 kW, improving response capability in scenarios such as starting and merging into ramps.
Highlight Experience: Body is higher, vision is wider, equipped with seat heating, ventilation, and steering wheel heating functions. The system can sense raindrops to automatically close windows, 64-color ambient light moves with music, creating a mobile comfortable living room.
From a market perspective, the launch of the BJ30 Traveler Highlight Edition not only enriched the product matrix of 150,000-level light off-road SUVs, but also marks that this sub-market is moving from "concept popularization" to "quality realization." Against the background of consumers increasingly focusing on real range, long-term durability, and usage costs, Beijing Off-road proactively responded to the core concern of reliability in the market with methods such as 150,000 km real vehicle disassembly and factory live streaming, having strong industry demonstration significance.
At the same time, the 30,000 Yuan super trade-in policy stacked with five-tier exclusive gifts (including whole vehicle lifetime warranty, 0 down payment finance, OTA lifetime free upgrade, etc.) effectively lowered the entry threshold for light off-road SUVs. The "Guess the Champion to Win 50,000 Yuan Car Subsidy" activity launched during the World Cup also shows the brand's emphasis on youth-oriented marketing and user interaction.
It can be foreseen that with the market entry of the BJ30 Traveler Highlight Edition, the light off-road SUV market will welcome a new round of competition upgrade oriented by "Real Strength" and "High Value."
