“Treating experience as knowledge, yet refusing to apply that knowledge to new uses.” This from the Arabian Fables Collection explains the thinking of “walking the old path” and “lying flat” with precision. In the automotive industry, there are still many people holding this mindset so far. In contrast, Changan Automobile is different.

On October 30, Changan Automobile released its third-quarter report. If one only uses an old yardstick to measure, it is easy to miss the real signal of this financial report: Third Quarter revenue was 36.249 billion yuan, a sequential increase of 10.1%; revenue per vehicle was 101,000 yuan, a sequential increase of 5,000 yuan, and a year-over-year increase of 13,000 yuan; overseas sales volume reached 270,000 units, a year-over-year growth of 64.3%, setting a quarterly historical high; in the new energy product structure, the proportion of high-value products is approaching 70%.

The numbers are not loud, but the direction is clear: the quality of growth is shifting gears.

Short-term profit fluctuations are held back by three factors: exchange rate losses, raw material price hikes, and overseas upfront investment, and these three things exactly correspond to three tables being laid out—globalization, supply chain depth, and the transition of technical assets from the investment phase to the commercialization phase. To understand Changan, one needs to move their gaze from the profit line to the structure line.

Changan Tianshu Nav's "50%", which deserves more thought than any sales figure

In the current domestic existing market environment, there are still many people obsessed with sales figures. Perhaps sales figures are a reference to reflect one's own status, but they are certainly not the only parameter for long-term development.

At the 2026 World Intelligent Connected Vehicle Conference in October, Changan set up a Tianshu Nav mass production car experience zone at the venue. Instead of just displaying display cars, they handed the Qiyuan Q06 directly to attendees to drive on real roads. After several international guests and industry experts tried it, one detail was repeatedly mentioned: this one-piece end-to-end intelligent driving system fully self-developed by a central enterprise is already running in the hands of users, it is not a future promise.

Even more indicative of the problem is the terminal data: the selection rate of the Changan Qiyuan Q06 Ultra version is close to 50%. On a mainstream-priced new energy SUV, nearly half of users are willing to pay extra for intelligent driving assistance, and the meaning of this event far exceeds "features are popular". It means technical assets are beginning to be recognized by a real pricing system.

Zhu Huarong, in a keynote speech in Chongqing in October, placed this matter in a larger coordinate: the automobile is shifting from a transportation tool to an "embodied intelligent terminal", since 2026 the penetration rate of domestic leading intelligent driving assistance has reached 34.2%, "when safety shifts from high-end options to basic configurations, the competitive coordinates shift accordingly". The mass production landing and OTA push of Tianshu Nav are the specific scale of this shift on Changan. Once technology crosses from "usable" to "needed", the compound interest of scaled reuse will begin to operate.

Paris and Rayong: Going Global is Being Written Differently

If intelligent technology is saving money for the future, globalization is already generating cash flow for the present. With a growth rate of 64.3% in overseas sales volume in the third quarter, placed against the background of domestic existing market adjustment, it is not an ordinary growth curve, but a structural hedge line.

At the Paris International Auto Show in October, Changan displayed the full spectrum of three digital intelligence new energy brands—Changan Qiyuan, Deepal, and Avatr—bringing the Qiyuan brand into Europe. Deepal S05 and S07 have already received European NCAP five-star safety ratings, European users enjoy a 7-year or 160,000-kilometer whole vehicle warranty, and spare parts in major cities are delivered within 1 day. Putting these moves together outlines not "selling cars to overseas", but "moving the system to overseas".

Even earlier foreshadowing was buried in Rayong, Thailand: Changan's first overseas new energy vehicle base Phase 1 has an annual capacity of 100,000 units. After the Deepal S05 and Qiyuan Q05 rolled off the line, they were shipped to 18 Right-Hand Drive countries, 10 core suppliers landed, and over 40 Thai local parts enterprises entered the supply chain circle, with the proportion of local employees already reaching 70%. When Zhu Huarong gave an exclusive interview to China Securities Journal in October, he spoke very directly: "The era of wanting to make a short-term profit and then withdraw has passed, we must truly take root in the local market." The focus he drew for globalization was equally unambiguous—"It is difficult to find a track with greater opportunities than the overseas market at present, Changan's incremental opportunities are overseas".

This explains exactly why overseas business is worth being viewed in a "structure" rather than an "increment" framework. The gross margin of overseas business is close to 20%, about 5 percentage points higher than domestic. When the domestic price war continues to squeeze the profit margin, an overseas business with a higher average price per vehicle and thicker system barriers is the ballast stone to cross the cycle. According to the "1445" strategy plan, the overseas sales volume target for 2030 is 1.5 million units, and the path is written very clearly: from product going global to industry going global, from domestic production to global layout, from independent brands to global brand building.

The path Changan chose is to cover the 100,000 to 700,000 yuan price band with Avatr, Deepal, and Changan Qiyuan brands, to turn intelligent technology from a noun on the configuration list into a verb users are willing to pay for with Tianshu Nav, and to use coordinates like Rayong, Paris, and Brazil to upgrade "going global" from a trade action to an industrial presence. The revenue sequential increase, overseas growth rate, revenue per vehicle, high-value proportion, and intelligent technology selection rate in the third-quarter report are just a few milestones that have just lit up on this road.

From "China Changan" to "World Changan", the gap in between is not a sales figure, but an entire set of structures. Matters of structure going up are always harder and more worth watching than selling a certain number of cars in a month!

#ChanganAutomobile

#CentralStateOwnedEnterpriseSmartMfgSafeReliable

#ChanganAutomobileThreeMajorPlans

Author: Liu Jiangang

Recently, Changan Qiyuan announced global sales for October 2026: 63,648 units delivered in a single month, representing a 22.24% month-over-month increase. Among them, Qiyuan Q06 sales reached 10,152 units in its first month of launch; Qiyuan Q05 sales exceeded 30,000 units for two consecutive months; Qiyuan Q07/A06 showed stable performance, jointly solidifying the brand's sales foundation.

Placing these data points back into the industry coordinate system clarifies their weight more. In 2026, the Chinese new energy market has shifted from a high-growth phase to an adjustment and decline period: penetration rates peaked and growth slowed, price wars intensified, and reshuffling under zero-sum games became increasingly brutal. While most brands are stuck in an attrition war of "trading price for volume", Qiyuan bucked the trend with a 22.24% month-over-month increase, Q05 breaking 30,000 units for two consecutive months, and Q06 breaking 10,000 in its first month. Against the backdrop of the industry generally experiencing "revenue growth without profit growth", this curve of organic growth driven by product reputation rather than aggressive volume targets is the most direct evidence of systemic potential.

Supported by three major Tianshu branded technologies   Qiyuan Q06 broke 10,000 units in its first month

What truly deserves industry attention is that Qiyuan Q06 delivered 10,152 units in its first month on the market. As the masterpiece following Changan Qiyuan reaching one million sales, Q06 is positioned as a "New Tech Intelligent SUV", featuring Changan Tianshu Pilot for the first time, and relying on leading technologies such as Tianshu Cockpit 2.0 and Tianshu Chassis to comprehensively advance in intelligence and driving experience; orders exceeded 35,000 units within 24 hours of launch, with first-month deliveries breaking 10,000. From an order structure perspective, users aged 25-35 account for over 30%, and those with a bachelor's degree or higher account for over 73%. The 700 Smart Elite Edition is the most popular, accounting for over 44% of orders. Users who chose the Tianshu Pilot version reached 99%, among whom 45% directly selected the Ultra Edition— The youthful and highly educated user structure confirms the real appeal of technology accessibility to mainstream consumer groups.

More critically, the price—limited-time rights price for pure electric and extended range dual power starts at 135,900 yuan. Supported by three core technologies of Tianshu Pilot high-end intelligent driving, Tianshu Chassis, and Tianshu Cockpit 2.0, Q06 brings high-end configurations previously generally equipped on 200,000-300,000 yuan class vehicles down to mainstream household price points. When urban NOA is still mostly seen in vehicles above 250,000 yuan, Qiyuan relies on Changan's full-stack independent research and development system and the scale advantage of central enterprises to continuously lower the experience threshold for high-end intelligent driving. This is not just a pricing strategy, but a redefinition of "technology accessibility" for the mainstream household market— When intelligence changes from a premium item to a standard item, it also opens up a new direction for the value competition of household new energy SUVs .

Brand Potential: Large Single-Product Matrix Supports Million Units

In October, multiple models under Changan Qiyuan were refreshed intensively. Qiyuan A06 and Qiyuan Q07 were refreshed and launched successively. The new A06 pure electric range increased to 800km, and CATL cells are standard across the series. The new Q07 brings four standard configurations including Tianshu Pilot Pro across the series, further enhancing market competitiveness.

From its launch in August 2023 to breaking one million units in September 2026, Qiyuan has successfully navigated the path of "Central Enterprise New Force" over three years, firmly ranking first in new energy sales among central enterprises. Behind this report card is a clear large single-product matrix: Q05, leveraging the advantages of "All CATL, Good Intelligence, Large Car Frame", has remained the compact SUV sales champion for 7 consecutive months, and was the first to launch in Thailand, Uzbekistan, and Indonesia; A06 entered the mid-to-large sports sedan segment with "100,000 yuan class configuration ceiling", standardizing full aluminum front double wishbone + rear five-link suspension across the series. High-end models feature Tianshu Intelligent Driving LiDAR Edition for the first time, equipped with an 800V Silicon Carbide platform supporting 6C flash charging, replenishing 30%—80% in 9 minutes, squeezing LiDAR and high-end intelligent driving into the 100,000—150,000 yuan range .

Q05 stabilizes the foundation, A06 expands sports sedans, Q06 breaks through upwards. The three combine to support the market ranking of "Central Enterprise New Energy Champion Choose Qiyuan". At the stage where the industry shifts from incremental dividends to stock game, and users become more rational in price comparison, Qiyuan relies on a large single-product matrix rather than a single hit product to hedge against cycle risks. This long-cycle operational capability is precisely the confidence to weather the price war.

Summa ry :

With Q06 deliveries rolling out, multiple new models releasing potential, combined with overseas market growth, Changan Qiyuan is expected to welcome a new round of higher quality growth. When the domestic car market faces pressure and automakers collectively go overseas to seek growth, Qiyuan, relying on Changan's "Inclusive" strategy drive, is moving from "Product Going Overseas" to "Local Manufacturing + Market Landing" — The moves of Q05 in Thailand, Uzbekistan, and Indonesia have already set a benchmark and explored the path for the subsequent European market .

When the industry shifts from high growth to zero-sum game, the solution given by Qiyuan with "System Inheritance + Market-oriented Operation" — not relying on burning money to pile volume, but relying on full-stack self-research and central enterprise verification system to uphold the quality bottom line — is the most reference-worthy sample of central enterprises breaking through in new energy.

Changan's Q3 report sparked some discussions. On October 30, Changan Motor disclosed its Q3 report. The report shows that Changan's operating revenue for the period was 36.249 billion yuan, a 10.1% increase quarter-on-quarter; however, net profit attributable to the parent company was -758 million yuan, and net profit attributable to the parent company after deducting non-recurring items was -952 million yuan. For Changan, which has a stable operation, this is a rare situation in history. The external question is whether this represents a change in Changan's performance, or a major change occurred? The answer is no.

From a macroeconomic perspective, demand in the domestic automotive market has decreased, and the traditional "Golden September" failed to bring the market heat of previous years. From January to September this year, China's cumulative car sales reached 23.271 million vehicles, a year-on-year decrease of 4.5%, with passenger car sales of 19.96 million vehicles, a year-on-year decrease of 6.1%. In September alone, domestic sales were 2.588 million vehicles, a year-on-year decrease of 9.5%. Moreover, from a competition standpoint, Changan also faces stronger industry competition than before. In the third quarter, a wave of new cars were launched domestically, and Changan's products faced homogeneous product competition from competitors. Given the decline across the entire industry, Changan's financial report exceeding the industry average was quite remarkable.

From an accounting perspective, Changan's financial report does show some pressure, but if we exclude occasional factors, its operating condition remains good. Especially from core indicators, Changan's revenue continues to grow, and market performance is stable. The changes in profit are mainly due to increased costs and expenditures, affecting profit performance. Changan's official explanation in the financial report stated that the core reason for profit pressure is affected by R&D expenses, exchange gains and losses, raw material price increases, active structural adjustments, and a significant increase in overseas strategic resource investments. These are not excuses.

Regarding R&D expenses, Changan's R&D expenses from January to September were 5.261 billion yuan, a slight year-on-year increase. Among them, Changan's R&D investment in the third quarter was 2.106 billion yuan, a significant increase compared to 1.755 billion yuan last year. Despite changes in revenue scale, Changan's investment intensity in R&D has not decreased synchronously; investments related to new energy and intelligence continue. Changan specifically highlighted investment in intelligent driving R&D. Changan stated that Tianshu Pilot has smoothly passed the pre-mass production phase, the investment peak is about to end, market performance and monetization ability are excellent, and future profits are considerable.

However, R&D investment is only a small part of the impact; the core lies in raw material price increases, exchange gains/losses, and overseas market investments. Looking at exchange rates, the Q3 report shows Changan's financial expenses changed from -2.066 billion yuan (net income) in the same period last year to 0.647 billion yuan net expenditure in this period, a change of +131.33%, mainly due to increased exchange losses and decreased interest income; foreign currency translation differences brought about a large negative change in other comprehensive income.

In the second quarter of this year, Changan had already explained the situation regarding exchange rate changes. In the semi-annual report this year, Changan Motor clearly stated: "After deducting the impact of exchange gains, net profit attributable to shareholders of the listed company increased by 12% year-on-year." From this, it can be seen that Changan's book profit was severely distorted by exchange rate fluctuations. Secondly, the rise in raw material prices.

The rise in automotive raw material prices has been mentioned by many car companies since the second quarter of this year. Among them, AITO (Wenjie) stated that the total cost per AITO vehicle increased by 15,000–20,000 yuan. While Nio Chairman Li Bin once revealed that the cost per vehicle in the second quarter increased by about 14,000 yuan compared to the end of last year, expected to increase by another 2,000–3,000 yuan in the second half of the year. From this, it can be seen that Changan's profit was swallowed up significantly.

In addition, Changan is currently in a rapid expansion period for the overseas market, with huge overseas investment. The investment in this sector currently has no specific number, but Changan is accelerating its expansion in the overseas market this year. For example, at the Brazil base, it is in a new round of investment from 2026-2028, with a total cost of 950 million US dollars, with a planned capacity of 90,000 units/year.

The Thailand base put into production in 2025 continues to upgrade this year, with an initial total investment of about 9 billion Thai Baht. In 2026, continuous investment in production line upgrades, battery pack production lines, and supporting supply chain investment will continue; target long-term capacity is 100,000 units/year; in June of this year, the 20,000th vehicle rolled off the line, mass producing Deepal S05 and Qiyuan Q05, supporting local battery pack assembly. In addition, Changan has also made a significant investment in the European market.

As of the 2026 Paris Auto Show, cumulative investment in Europe reached 1.18 billion euros. Currently, 8 subsidiaries are established, with over 800 employees, and the plan is to expand to 1,200 people within 3 years. Starting from 2026, Changan's Qiyuan NEVO brand will launch in Europe, while Avatr and Deepal European channels will expand. All of this requires upfront cost expenditure.

Changan Motor stated that overseas investment has now entered a peak strategic investment period. Superimposed with objective reasons such as exchange gains and losses, Changan Motor experienced a temporary profit fluctuation, but strategic investments are all promoted on a scale according to the latest regulatory requirements, products land faster, monetization is stronger. Superimposed with sales growth momentum and excellent gross margin, the overseas profit window period has clearly emerged, and will bring benefit improvements far exceeding the domestic market in the future.

Changan's semi-annual report shows, in terms of gross margin, Changan's overseas business gross margin was 20.13%, far higher than the domestic 11.67%. Looking from January to September, Changan Motor's overseas sales were 727,000 vehicles, a 56% year-on-year growth. It is expected to break through one million for the whole year, with eye-catching overseas revenue growth.

So, how will Changan achieve performance improvement in the follow-up? First, besides the end of the overseas and R&D investment peaks mentioned above, costs will decrease and enter the harvest period. Changan's internal integration and cost reduction will also show effects. For example, the administrative expenses in the third quarter were 2.397 billion yuan, a year-on-year decrease of 27.36%, and internal management cost reduction has achieved certain results; sales expenses also contracted year-on-year, and marketing investment and rhythm were controlled more meticulously against the background of fierce industry competition.

In addition, Changan also plans to introduce strategic investment in technologies that require huge investments, to reduce its own financial pressure. On the evening of October 30, Changan Motor also announced that its wholly-owned subsidiary "Chongqing Changan Technology Co., Ltd." plans to increase capital and expand shares through public listing, introducing strategic investors. However, the problem of rising raw material costs does not seem to have eased for now, which is also an unfavorable impact that the subsequent automotive industry will face together.

Of course, from an internal perspective, Changan's associated companies still need to accelerate market expansion. The Q3 report shows that Changan's investment income from associated and joint venture enterprises from January to September was -220 million yuan; the same period last year was +140 million yuan, turning from profit to loss, affecting profit accounting change by 360 million yuan in total, which is one of the important drag factors for Q3 profit decline. In the first half of this year, Changan announced a strategic integration between Deepal and Avatr, coordinating resource allocation in technical R&D, supply chain management, market layout, and other links for both parties to optimize operational efficiency. This is also a measure to reduce costs and improve profitability.

Looking from the Q3 report, this financial report is one accumulated with multiple unfavorable factors and peaks of multi-directional investments. This is an important investment period for Changan's forward-looking layout during the transition period. From all aspects, the current stage can be said to be the "coldest winter" of the automotive industry in the recent 20 years. Changan has always proceeded steadily according to its own rhythm at this moment, with no lag in any aspect, and the layout is also very perfect. Among them, the subsequent explosion points are quite clear.

Against this background, Changan has shown the enterprise's longer-term growth potential in terms of performance stability and subsequent explosion power.

October 18, with the theme "Destiny Begins at Changan, Journey Shared with Sichuan Airlines", the "2026 Chongqing Youth Collective Wedding and China Changan Automobile 14th Youth Collective Wedding" organized by the Communist Youth League Liangjiang New District Committee, Communist Youth League Yuzhong District Committee, China Changan Automobile Youth League Committee, Changan Automobile Youth League Committee, and Sichuan Airlines Youth League Committee successfully concluded. 50 newlywed couples from various industries in Chongqing City, Changan Automobile domestic and international employees, and Sichuan Airlines walked into the hall of marriage together at Changan Automobile Technology Park. Zhang Ke, Deputy Secretary of the Communist Youth League of Chongqing Municipal Committee; Shen Yingchun, Vice District Mayor of Liangjiang New District People's Government and Member of the Party Leadership Group; Zhu Hurong, Party Secretary and Chairman of China Changan Automobile; Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile; Ye Pei, Deputy Party Secretary and President of Changan Automobile; Du Kunfei, Deputy Party Secretary of Sichuan Airlines Group and Sichuan Airlines Co., Ltd. attended the event.

Shen Yingchun, Vice District Mayor of Liangjiang New District People's Government and Member of the Party Leadership Group, stated that the collective wedding today not only demonstrated China Changan Automobile's responsibility as a central enterprise and actively responded to the call for youth-friendly city construction with practical actions, caring for young employees and serving youth marriage, but was also a warm microcosm of Liangjiang New District deepening youth-friendly city construction.

Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile, expressed his blessings, stating that Changan always remembers the important discourses of General Secretary Xi on youth work, firmly attaches importance to youth, cares for youth, and supports youth, continuously builds a stage for youth to start undertakings, and fully solves everyone's urgent difficulties and anxious concerns. On this auspicious day, may the newlyweds have the warmest "understanding companionship", be "wise partners" to each other, and be accompanied by "Changan" for a lifetime!

Before the ceremony, the Changan Qiyuan Q06 equipped with Changan Tianchu Pilot Ultra formed a wedding convoy, traversing the city to welcome newlyweds from all over. During the parade, the newlyweds immersedively experienced the peace of mind protection brought by Changan Tianchu Pilot. As the first self-developed intelligent driving assistance solution of a central enterprise, the Changan Tianchu Pilot series is equipped with LiDAR, adopts a central ring network communication architecture and a one-piece end-to-end technical architecture, and its comprehensive performance ranks in the first tier of the industry. Facing the undulating roads, multi-road intersections, and urban traffic flow of the mountain city, Changan Tianchu Pilot achieves smooth car following, intelligent lane changing, and precise speed control, providing full escort for happy travel with a safe, silky smooth, and easy-to-use experience.

This wedding session also welcomed a Thai couple from the Thailand Rayong Plant, where the bride on stage said an authentic "Got it" and won a full round of applause. Meanwhile, employees from major overseas bases also sent "cloud blessings" from afar, gathering into the same intention with different languages. The Changan Qiyuan Q06 equipped with Changan Tianchu Pilot Ultra became a messenger of blessings, conveying good wishes in multiple languages. This love relationship crossing mountains and seas is precisely a vivid footnote to Changan Automobile's globalization "All Seas Gather" plan. Currently, Changan Automobile has built 22 overseas manufacturing bases including the Thailand Rayong Plant, with market coverage in 129 sales countries and regions; last week Changan Automobile showcased its globalization product matrix at the 2026 Paris Auto Show, launching a series of announcements around brand, product, service, marketing and other fields. From Thailand Rayong to the European continent, Changan Automobile not only roots products and services globally, but also allows employees and partners from all over the world to know and understand each other in a common cause. Broad as the Seas gathers those who walk together from the five continents, gathering a sense of belonging and identity across national borders.

In the warm ceremony, leaders and guests attending the event jointly presented grand prizes to newlywed representatives, including Changan Qiyuan Q06, round-trip tickets for couples domestic and international, each was impressive, pushing the atmosphere of the whole ceremony to a climax.

The youth collective wedding has been held continuously for 14 sessions. China Changan Automobile has always insisted on doing good things well and practical things solidly for youth, supporting young employees' growth and achievement, letting young people who choose Changan can settle down with peace of mind and chase dreams freely here. In the future, China Changan Automobile will continue to move in the same direction with the vast youth, achieving mutual success, and write more happiness chapters belonging to strivers on the journey of casting a world-class automotive brand.

On October 18, the "2026 Chongqing Youth Collective Wedding and the 14th China Changan Automobile Youth Collective Wedding" concluded successfully with the theme "Destiny Begins at Changan, Sichuan Airlines Companionship", organized by the Youth League Committees of Liangjiang New District, Yuzhong District, China Changan Automobile, Changan Automobile, and Sichuan Airlines. Fifty couples from various industries in Chongqing City, Changan Automobile's domestic and overseas branches, and Sichuan Airlines joined hands to enter the hall of marriage at the Changan Automobile Technology Park. Attendees included Zhang Ke, Deputy Secretary of the Youth League Chongqing Municipal Committee; Shen Yingchun, Deputy Mayor of the Liangjiang New District People's Government and Member of the Party Leadership Group; Zhu Huarong, Party Secretary and Chairman of China Changan Automobile; Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile; Ye Pei, Deputy Party Secretary and President of Changan Automobile; Du Kunfei, Deputy Party Secretary of Sichuan Airlines Group and Sichuan Airlines Co., Ltd., and others.

Shen Yingchun, Deputy Mayor of the Liangjiang New District People's Government and Member of the Party Leadership Group, stated that today's collective wedding is not only China Changan Automobile demonstrating the responsibility of a central enterprise, actively responding to the call for building a city geared towards youth development with concrete actions, and a concrete practice of caring for young employees and serving youth marriage and love, but also a warm microcosm of the Liangjiang New District deepening the construction of a youth development-oriented city.

Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile, said while sending blessings that Changan always keeps in mind General Secretary Xi's important discussions on youth work, firmly values, cares for, and supports youth, continuously builds platforms for youth to start businesses and do work, and strives to solve everyone's urgent difficulties and worries. On this auspicious day, may the newlyweds have the warmest "heart-to-heart companionship", be "wise partners" for each other, and "be with Changan" for a lifetime!

Before the ceremony began, Changan Qiyuan Q06s equipped with Changan Tianshu Pilot Ultra formed a wedding car fleet, driving through the city to welcome newlyweds from all places. During the parade, the newlyweds immersively experienced the safe protection brought by Changan Tianshu Pilot. As the first smart driving assistance solution self-developed by a central enterprise, the Changan Tianshu Pilot series is equipped with LiDAR, adopting central ring network communication architecture and one-piece end-to-end technology architecture, with comprehensive performance ranking in the first tier of the industry. Facing the rolling slopes of the mountain city, multiple road intersections, and city traffic flow, Changan Tianshu Pilot achieves smooth car-following, intelligent lane changing, and precise speed control, safeguarding the entire journey for happy travel with a safe, smooth, and easy-to-use experience.

This wedding also welcomed a Thai couple from Thailand Rayong Factory. On stage, the bride's authentic "Got it" won a round of applause. At the same time, employees from major overseas bases also sent blessings remotely via the "cloud", pooling different languages into the same sentiment. Changan Qiyuan Q06s equipped with Changan Tianshu Pilot Ultra became messengers of blessings, conveying wishes in multiple languages. This bond spanning mountains and seas is a vivid footnote to Changan Automobile's globalization "Inclusion of All Seas and Rivers" plan. Currently, Changan Automobile has built 22 overseas manufacturing bases including the Thailand Rayong Factory, with market coverage of 129 sales countries and regions. Last week, Changan Automobile showcased its global product matrix at the 2026 Paris Auto Show, launching a series of announcements around brand, product, service, marketing, and other areas. From Thailand Rayong to the European continent, Changan Automobile not only roots its products and services globally, but also enables employees and partners from all over the world to meet and know each other in a shared cause. "Inclusion of All Seas and Rivers", embracing travelers from five continents and four seas, gathering a sense of belonging and identity transcending national boundaries.

In the warm ceremony, attending leaders and guests jointly presented major awards to the newlyweds' representatives, including Changan Qiyuan Q06 and international and domestic round-trip tickets for two. Each one was very impressive, pushing the atmosphere of the entire ceremony to a climax.

The youth collective wedding has been held for 14 consecutive sessions. China Changan Automobile has always persisted in doing good things well for the youth and making practical things solid, supporting youth employee growth and success, enabling youth who choose Changan to settle down safely here and chase their dreams freely. In the future, China Changan Automobile will continue to move in the same direction with the vast number of youth and achieve each other. On the journey of building a world-class automobile brand, write more happy chapters belonging to the strivers.

October 18, themed "Originating in Changan, Accompanied by Sichuan Airlines", organized by the Communist Youth League Two River New District Committee, Communist Youth League Yuzhong District Committee, China Chang'an Automotive Committee, Changan Automotive Committee, Sichuan Airlines Committee, the "2026 Chongqing Youth Collective Wedding and the 14th China Chang'an Automotive Youth Collective Wedding" concluded successfully. 50 newlywed couples from various industries in Chongqing, China Chang'an Automotive domestic and overseas, and Sichuan Airlines walked into the hall of marriage together at Changan Automotive Science and Technology Park. Zhang Ke, Deputy Secretary of the Communist Youth League Chongqing Municipal Committee; Shen Yingchun, Vice District Mayor and Party Member of Two River New District People's Government; Zhu Huarong, Party Secretary and Chairman of China Chang'an Automotive; Zhao Fei, Deputy Party Secretary and General Manager of China Chang'an Automotive, Party Secretary and Chairman of Changan Automotive; Ye Pei, Deputy Party Secretary and President of Changan Automotive; Du Kunfei, Deputy Party Secretary of Sichuan Airlines Group and Sichuan Airlines Shares; etc. attended the event.

Two River New District People's Government Vice District Mayor and Party Member Shen Yingchun stated that today's collective wedding is not only China Chang'an Automotive demonstrating the responsibility of a central enterprise, actively responding to the call for building a youth-development city with practical actions, caring for youth employees, and serving youth marriage and love, a specific practice, but also a warm microcosm of Two River New District deepening the youth-development city construction.

China Chang'an Automotive Deputy Party Secretary and General Manager, Changan Automotive Party Secretary and Chairman Zhao Fei, in sending blessings, stated that Changan always remembers the important expositions on youth work by General Secretary Xi, firmly and unswervingly attaches importance to youth, cares for youth, and supports youth, continuously building a stage for youth to start businesses and create undertakings, and fully solving everyone's pressing concerns and urgent needs. On this auspicious day, may the newlyweds have the warmest "heart-to-heart companionship", be each other's "wise partners", and "Stay with Changan forever"!

Before the ceremony began, Changan Qiyuan Q06 equipped with Changan Tianzhu Pilot Ultra formed a wedding convoy, weaving through the city to welcome newlyweds from various places. During the tour, the newlywals immersed themselves in the peace of mind protection brought by Changan Tianzhu Pilot. As the first in-house intelligent driving assistance solution of a central enterprise, Changan Tianzhu Pilot is equipped with LiDAR across the series, adopting a Central Ring Network Communication Architecture and a One-piece End-to-End Technology Architecture, comprehensively performing in the industry's first tier. Facing the mountain city's rolling slopes, multiple road intersections, and urban traffic flows, Changan Tianzhu Pilot achieves smooth car following, intelligent lane changing, and precise speed control, ensuring the safety and smoothness of happiness travel with a safe, silky, and user-friendly experience.

This wedding also welcomed a Thai newlywed couple from the Thailand Rayong factory, the bride on stage uttered a grounded "Sure" winning the house applause. At the same time, employees from various overseas bases also sent "cloud blessings" from afar, gathering into the same intention in different languages. Changan Qiyuan Q06 equipped with Changan Tianzhu Pilot Ultra became the blessing messenger, conveying blessings in multiple languages. This bond crossing mountains and seas is precisely a vivid footnote to Changan Automotive's globalization "Inclusive" plan. Currently, Changan Automotive has built 22 overseas manufacturing bases including Thailand Rayong factory, with market coverage of 129 sales countries and regions; Last week Changan Automotive showcased the globalization product matrix at the 2026 Paris Motor Show, launching a series of releases around brand, product, service, marketing and other fields. From Thailand Rayong to the European continent, Changan Automotive not only roots its products and services globally, but also allows employees and partners from all over the world to get to know and appreciate each other in a common cause. Inclusive, accepting those from the five continents and four seas, gathering the sense of belonging and identity crossing national boundaries.

In the warm ceremony, the attending leaders and guests jointly awarded the heavy-weight prizes to the newlywed representatives, including Changan Qiyuan Q06, international and domestic round-trip tickets for two, each one fully impressive, pushing the whole ceremony atmosphere to a climax.

The Youth Collective Wedding has been held for 14 sessions consecutively. China Chang'an Automotive has always persisted in doing good things well for youth, doing practical things effectively, supporting youth employees' growth and becoming talents, allowing youth who choose Changan to root down with peace of mind and chase dreams freely. In the future, China Chang'an Automotive will continue to move in the same direction with the broad masses of youth and achieve each other, writing more happiness chapters belonging to strivers on the journey of building a world-class automobile group and casting a world-class automobile brand.

October 16, Changan Automobile issued an announcement that Zhu Huarong continues to serve as Party Secretary and Chairman of China Changan Automobile Group Co., Ltd. (hereinafter referred to as "China Changan Automobile"), coordinating the overall planning and long-term development of the automobile businesses under the group from the group level, and no longer holds any position in Changan Automobile and its holding subsidiaries. Former Changan Automobile President Zhao Fei was promoted to Chairman, and former Executive Vice President Ye Pei was promoted to President.

If one only looks at personnel changes, this seems to be just a management position adjustment. However, against the background of the one-year anniversary of the establishment of the China Changan Automobile Group and the continuous deepening of automotive Central Enterprise SOE reform, what this adjustment truly warrants attention to might be a deeper issue: After the group integration completes the initial organizational setup, how to further streamline the relationship between the group and the listed company, allowing strategic coordination and market-based operations to play their respective roles, while forming more effective synergy?

File Photo: Zhu Huarong participated in the 2023 World Internet Conference Wuzhen Coffee Gathering · Car Night Talk event

Looking back to the initial establishment of China Changan Automobile, Zhu Huarong had stated: "The new Changan is not as simple as changing a sign or integrating an architecture, we need to conduct experiments in the mechanism, creating combat capabilities adapted to market rhythms under the logic of Central Enterprises."

Now, this reform is further moving from the organizational structure level to the operation mechanism level. Previously, when Global Auto communicated with Li Jin, Vice Chairman and Chief Expert of the SOE Management Think Tank, he pointed out that for the new round of automotive Central Enterprise reform, what is truly important is no longer just the recombination of scale, but whether new "chemical reactions" can be produced after resources are reallocated.

This "chemical reaction" is first reflected in the reshaping of corporate capabilities. Today, judging the competitiveness of an automobile enterprise cannot rely solely on traditional indicators such as production/sales volume and asset scale; it is more important to see whether it can continuously form new capabilities. Innovation here includes not only technical breakthroughs but also how products are defined, how organizations collaborate, how users are operated, how the supply chain is integrated, and how business models adjust continuously with market changes. Whoever can form these capabilities faster will have more opportunities to take the initiative in the next stage.

The formation of these capabilities cannot do without the support of organizations and mechanisms. The explanation provided by China Changan Automobile regarding this adjustment offers an important entry point. In the early stages of the group's establishment, a multi-person concurrent management model was adopted to ensure the smooth establishment of the new Central Enterprise and the normal operation of Changan Automobile. With the gradual improvement of group governance, how to further strengthen the group's strategic leading role while enhancing the listed company's independent operational capabilities has become the core issue that this adjustment needs to solve.

File Photo: Zhao Fei participated in the 2025 World Internet Conference Wuzhen Coffee Gathering · Car Night Talk event

From the arrangement after the adjustment, the responsibility boundaries between the group and the listed company are further clarified. Zhu Huarong focuses on strategic coordination at the China Changan Automobile Group level. Zhao Fei concurrently serves as General Manager of the Group and Chairman of Changan Automobile, responsible for connecting group strategy with listed company development. Ye Pei serves as President of Changan Automobile, further focusing on the operation and management of the listed company.

Behind this is actually the recalibration of the relationship between group strategic coordination and listed company market-based operations. For China Changan Automobile Group, it needs to coordinate business layout, resource allocation, and industrial synergy from a higher strategic dimension, promoting the connection of overall group development with national strategic requirements. For listed companies like Changan Automobile, the core task is to face market competition directly, respond to user needs faster, and form breakthroughs in products, technology, marketing, and operational efficiency. Both sides require both a clear division of rights and responsibilities and an efficient coordination mechanism.

As Professor Li Jin pointed out, the development of the new energy vehicle industry is no longer just an industry issue, but a matter concerning the quality of the entire national economic development. In his view, future Central Enterprises must conduct deep adjustments from the perspective of the grand pattern of global competition, rather than simply pursuing scale expansion. This adjustment includes both technical innovation and institutional reform.

What Changan Automobile is experiencing is exactly such changes. From the perspective of technical accumulation, Changan Automobile's R&D investment ratio reached 7.67% in 2025, possessing over 7,500 intelligent talents, cumulatively building over 400,000 virtual simulation test scenarios, and the full-stack self-developed "Tianshu Navigation" intelligent driving assistance system has begun to achieve large-scale commercial use. Changan Qiyuan Q06's cumulative orders broke through 35,000 units within 24 hours of launch, indicating that technical capabilities are accelerating transformation into product and market performance.

From the perspective of globalization layout, Changan's pace is also further accelerating. Currently, its business covers 149 countries and regions, the Thailand new energy vehicle assembly plant has already started production, and 17 KD factories have been built in 8 countries including Brazil, with overseas capacity reaching 446,000 units. According to management, Changan's overseas sales are expected to reach over 900,000 units this year, and next year plans to push the overseas sales of independent brands to double.

These achievements indicate that Changan already possesses technical accumulation and globalization foundations. However, the deeper the globalization promotion, the higher the requirement for the enterprise's overall operational capability. In other words, as Changan moves from product overseas expansion to systematic global layout, competition is no longer limited to the performance of a single product or business, but whether the entire organization can operate efficiently around market demands. After group integration, whether stronger system capabilities can be formed is becoming a question Changan must answer for its next stage of development.

The "two-level organization, one-level efficiency" proposed by Changan Automobile is precisely the response to this issue. Although the group and listed companies bear different responsibilities, the division of organizational levels should not become a source of efficiency loss. Major matters require group coordination, while specific businesses should be as close to the market as possible with quick decision-making. Through direct information, compressed processes, and reducing unnecessary internal circulation, let the group's strategic guidance and the listed company's market response form a synergy, rather than letting the two-level organizations operate separately.

Matching the governance architecture adjustment is also the optimization of the management team. In this adjustment, Yang Dayong was promoted to Executive Vice President, Deng Chenghao was promoted to Executive Vice President, and the responsibilities of some management personnel were also adjusted accordingly. According to the official explanation, this adjustment not only involves professional structure but also takes into account age structure and experience structure. The purpose is not simply to pursue the rejuvenation of the management team, but to further optimize team configuration, allowing talent with different professional backgrounds and familiar with industry development laws to undertake corresponding responsibilities, enhancing organizational vitality and execution capability while maintaining strategic continuity.

If the vision is expanded a bit more, this adjustment can also be observed against the background of the continuous deepening of automotive Central Enterprise SOE reform. Whether it is the "Three Big, Three Small" industry layout, or the four major business directions proposed by China Changan Automobile "New Cars, New Components, New Services, New Ecosystems", reform cannot stay at the recombination of organizational structure, more importantly is to form effective synergy between different businesses.

Professor Li Jin once pointed out that the new energy vehicle market has moved from a simple expansion stage into a competitive stage of selection of the fittest and elimination of the weak, how Central Enterprises and SOEs can play a leading role and optimize market layout will directly affect the future of the entire industry. This is a question that current automotive Central and SOE reform needs to answer.

As Zhu Huarong said, the Center requires Central Enterprises to "forge a bloodied path" in fierce competition. In his view, this is not only a breakthrough in sales targets, but also a march towards world-class enterprises. In the highly competitive automobile industry, Central and SOEs must build high-efficiency market-based mechanisms and operational capabilities. For China Changan Automobile, the system cannot change, but mechanisms can be continuously optimized. The Central level also clearly stated that there is still room for mechanism optimization.

In other words, for automotive Central Enterprises and SOEs, serving national strategy and participating in market competition are not contradictory. On the contrary, the more one faces fierce global competition, the more one needs to further streamline rights and responsibilities relationships and improve resource allocation efficiency through mechanism optimization. The significance of reform lies not only in optimizing industry layout but also in establishing a set of operational mechanisms that can adapt to market changes and support long-term competition.

Organizational integration solves how resources are combined, while mechanism reform answers how resources generate value. For Changan, the true test is whether this adjustment can let the group's strategic coordination capabilities and the listed company's market-based operational capabilities form a synergy. In this sense, architectural adjustment is just the starting point; how to make organizations more efficient and resources better serve the market is the answer sheet this reform truly needs to hand in.

October 18, themed “Starting Fate in Changan, Accompanied by Sichuan Airlines”, the “2026 Chongqing Youth Collective Wedding and China Changan Automobile 14th Youth Collective Wedding” successfully concluded. Hosted by the Youth League Committee of Liangjiang New Area District, Youth League Committee of Yuzhong District, China Changan Automobile Youth League Committee, Changan Automobile Youth League Committee, and Sichuan Airlines Youth League Committee. 50 newlywed couples from various industries in Chongqing City, Changan Automobile domestic and overseas, and Sichuan Airlines walked into the marriage hall together at Changan Automobile Technology Park. Zhang Ke, Deputy Secretary of the Youth League Committee of Chongqing City; Shen Yingchun, Vice Mayor and Party Group Member of the People’s Government of Liangjiang New Area; Zhu Furong, Party Committee Secretary and Chairman of China Changan Automobile; Zhao Fei, Deputy Party Committee Secretary and General Manager of China Changan Automobile, Party Committee Secretary and Chairman of Changan Automobile; Ye Pei, Deputy Party Committee Secretary and President of Changan Automobile; Du Kunfei, Deputy Party Committee Secretary of Sichuan Airlines Group and Sichuan Airlines Co., Ltd. attended the event.

Shen Yingchun, Vice Mayor and Party Group Member of the People’s Government of Liangjiang New Area, stated that today’s collective wedding is not only China Changan Automobile demonstrating the responsibility of a central state-owned enterprise, actively responding to the call for building a youth development city with concrete actions, caring for youth employees, and serving youth marriage and love; it is also a warm miniature of Liangjiang New Area deepening the construction of a youth development city.

Zhao Fei, Deputy Party Committee Secretary and General Manager of China Changan Automobile, Party Committee Secretary and Chairman of Changan Automobile, expressed blessings, stating that Changan always remembers General Secretary Xi’s important discourses on youth work, firmly attaches importance to youth, cares for youth, and supports youth, continuously builds a stage for youth to start businesses and do things, and fully solves urgent difficulties and worries. On this auspicious day, may the newlyweds possess the warmest “Heartfelt Companion”, be each other’s “Smart Partner”, and have “Changan Companion for a Lifetime”!

Before the ceremony, a wedding car fleet composed of Changan TianShu Pilot Ultra and Changan Qiyuan Q06 traveled through the city to welcome newlyweds from all over. During the parade, the newlyweds experienced the peace of mind guarding brought by Changan TianShu Pilot immersively. As the first intelligent driving assistance solution self-developed by a central state-owned enterprise, Changan TianShu Pilot is equipped with LiDAR on the full series, adopts Central Ring Network Communication Architecture and One-piece End-to-End Technology Architecture, with comprehensive performance ranking in the industry’s top echelon. Facing the mountain city’s undulating slopes, multi-road intersections, and urban traffic flow, Changan TianShu Pilot achieves smooth following, intelligent lane changing, and precise speed control, escorting the journey of happiness with safe, silky, and easy-to-use experiences.

This wedding also welcomed a Thai newlywed couple from the Thailand Rayong Factory. On stage, the bride’s authentic “Perfect!” won round-the-house applause. Meanwhile, employees from various overseas bases also sent online blessings across the distance, gathering the same heart with different languages. The Changan TianShu Pilot Ultra equipped Changan Qiyuan Q06 transformed into a blessing messenger, delivering blessings in multiple languages. This love connection spanning mountains and seas is a vivid footnote to Changan Automobile’s globalization “Inclusive Gathering” Plan. Currently, Changan Automobile has built 22 overseas manufacturing bases including the Thailand Rayong Factory, with market coverage in 129 sales countries and regions; last week, Changan Automobile showcased its globalization product matrix at the 2026 Paris Auto Show, launching a series of releases around brand, product, service, and marketing fields. From Thailand Rayong to the European continent, Changan Automobile not only roots products and services globally but also allows employees and partners from around the world to meet and know each other in a common career. Inclusive Gathering gathers travelers from the five continents and four seas, gathering belonging and identity beyond borders.

In the warm ceremony, attending leaders and guests jointly awarded major prizes to newlywed representatives, including Changan Qiyuan Q06 and domestic and international round-trip tickets. Every prize was full of prestige, pushing the atmosphere of the entire ceremony to the climax.

The Youth Collective Wedding has been held for 14 consecutive sessions. China Changan Automobile has always persisted in doing good things well and doing practical things solidly, supporting youth employees in growth and success, allowing youth who choose Changan to settle down and chase dreams freely here. In the future, China Changan Automobile will continue to move in the same direction with the vast youth and achieve mutual success. On the journey of forging a world-class automobile brand, we will write more happiness chapters belonging to strivers.

On October 18, with the theme of "Originating in Changan, Accompanied by Sichuan Airlines", the "2026 Chongqing Youth Group Wedding and China Changan Automobile 14th Youth Group Wedding" organized by the Communist Youth League of Liangjiang New Area Committee, Communist Youth League of Yuzhong District Committee, China Changan Automobile Youth League Committee, Changan Automobile Youth League Committee, and Sichuan Airlines Youth League Committee successfully concluded. 50 newlyweds from various industries in Chongqing City, Changan Automobile's domestic and overseas entities, and Sichuan Airlines joined hands in the hall of marriage at Changan Automobile Technology Park. Zhang Ke, Deputy Secretary of the Communist Youth League of Chongqing Municipal Committee; Shen Yingchun, Deputy District Head and Member of the Party Leadership Group of Liangjiang New Area People's Government; Zhu Huarong, Party Secretary and Chairman of China Changan Automobile; Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile; Ye Pei, Deputy Party Secretary and President of Changan Automobile; Du Kunfei, Deputy Party Secretary of Sichuan Airlines Group and Sichuan Airlines Co., Ltd. attended the event.

Shen Yingchun, Deputy District Head and Member of the Party Leadership Group of Liangjiang New Area People's Government stated that today's group wedding is not only a concrete practice for China Changan Automobile to demonstrate the responsibility of a central SOE, actively respond to the call for building a youth-friendly city with practical actions, care for young employees, and serve young marriage and love, but also a warm vignette of Liangjiang New Area deepening youth-friendly city construction.

Zhao Fei, Deputy Party Secretary and General Manager of China Changan Automobile, Party Secretary and Chairman of Changan Automobile, expressed in his blessings that Changan always unswervingly values, cares for, and supports youth, continuously building a platform for youth to start careers and achieve goals, and fully addressing their urgent needs and concerns. On this auspicious day, may the newlyweds have the warmest "intimate companionship", be "wise partners" to each other, and be "accompanied by Changan" for a lifetime!

Before the ceremony began, Changan Qiyuan Q06s equipped with Changan Tianshu Pilot Ultra formed a wedding car convoy, traveling through the city to welcome newlyweds from everywhere. During the parade, the newlyweds immersively experienced the peace of mind protection brought by Changan Tianshu Pilot. As the first self-developed intelligent driving assistance solution by a central SOE, Changan Tianshu Pilot models are equipped with LiDAR, adopting a central ring network communication architecture and one-piece end-to-end technology architecture, with comprehensive performance ranking in the top tier of the industry. Facing the mountain city's undulating slopes, multi-road intersections, and urban traffic flow, Changan Tianshu Pilot achieves smooth car following, intelligent lane changing, and precise speed control, with safe, smooth, and user-friendly experience, escorting the journey to happiness throughout.

This wedding also welcomed a Thai couple from Rayong Plant in Thailand. The bride on stage's authentic Chongqing dialect "Okay" won a round of applause. At the same time, employees from overseas major bases also sent blessings remotely "cloud-style", gathering different languages into the same sentiment. Changan Qiyuan Q06s equipped with Changan Tianshu Pilot Ultra turned into messengers of blessings, conveying good wishes in multiple languages. This relationship across mountains and seas is exactly a vivid footnote to Changan Automobile's globalization "Welcome All" Plan. Currently, Changan Automobile has built 22 overseas manufacturing bases including Rayong Plant in Thailand, with market coverage in 129 sales countries and regions; last week Changan Automobile showcased its global product matrix at the 2026 Paris Motor Show, launching a series of releases around brand, product, service, marketing, etc. From Rayong, Thailand to the European continent, Changan Automobile not only roots products and services globally, but also lets employees and partners from all over the world get to know each other in a common cause. Welcoming all streams, it gathers travelers from around the globe, gathering a sense of belonging and identity crossing national borders.

In the warm ceremony, attending leaders and guests jointly presented grand prizes to the newlywed representatives, including Changan Qiyuan Q06, international and domestic round-trip air tickets for two. Every prize was extremely impressive, pushing the atmosphere of the entire ceremony to a climax.

The youth group wedding has been held for 14 consecutive editions. China Changan Automobile always insists on doing good things well and practical things solidly for youth, supporting young employees' growth and success, allowing youth who choose Changan to settle down with peace of mind and chase dreams without restraint. In the future, China Changan Automobile will continue to move in the same direction with the vast youth, achieving each other, and write more happy chapters for strivers on the journey of building a world-class automobile brand.

For Changan, the Paris Auto Show is not just a new product launch, but a key node in the promotion of the globalization strategy.

October 12, the 2026 Paris International Auto Show opened. Changan Automobile, with the theme "Embrace All, Grow Together", showcased its three major brands Changan Qiyuan, Deepal Automobile, and Avatr, while also concentrating on showcasing self-developed technologies such as Blue Whale Super Engine Hybrid, Tianshu Intelligence, and Jinzhongzhao Battery.

Counting from the establishment of the Turin design center in Italy in 2001, Changan has walked 25 years in Europe. At this auto show, Changan Qiyuan officially entered Europe, and the three major smart digital new energy brands completed full lineup coverage, reflecting profound changes in the path of Chinese car companies going overseas.

Changan is one of the earliest Chinese car companies to layout in Europe.

As early as 2001, Changan established a European design center in Turin, Italy, kicking off the path of European gene fusion. In the following decade, Changan also established a R&D center in Birmingham, UK, focusing on powertrain and chassis integration and chassis tuning, with a cumulative investment of 240 million euros and a team size of over 100 people. In 2021, the Avatr global design center was established in Munich, Germany. Point by point and from inside to outside, Changan's R&D layout in Europe is gradually unfolding.

In addition, the R&D-first approach allows Changan to get closer to the real needs of European users. The local European expert team conducts car design, chassis tuning, and power adaptation combined with local road conditions, regulations, and user preferences. The Changan Qiyuan Q05, Deepal S07 PHEV, and Deepal S05 PHEV Right-Hand Drive versions which debuted at this auto show are products developed specifically for European family scenarios, charging conditions, and regulations.

Beyond R&D, Changan's channel and service network in Europe is also continuously expanding.

Currently, Changan has established sales companies in Germany, the Netherlands, and the UK, with over 350 sales service outlets in 15 countries in Europe. From the landing of the first design center to the full chain layout of R&D, production, sales, and service, Changan's role in Europe is shifting from a product exporter to a local market participant.

The most attention-grabbing move at this Paris Auto Show was Changan Qiyuan officially entering Europe. In March 2025, Changan and Avatr brands were released in Europe; in September of the same year at the Munich Auto Show, the Deepal brand was officially released. With Qiyuan bringing Q05, Q06, and A06 to Paris, Changan's three major smart digital new energy brands landed in Europe, forming a full spectrum layout covering premium luxury, young technology, and mainstream home use.

The positioning of the three brands varies. Changan Qiyuan targets mainstream family users, focusing on quality, practicality, and smart living, among which Q05 has topped the domestic compact SUV sales chart for six consecutive months, with a WLTP range of 450 kilometers, and received a 5-star safety rating from Europe NCAP in 2026. Deepal Automobile targets young users, highlighting technology and driving fun, S07 PHEV and S05 PHEV Right-Hand Drive versions were deeply optimized for European roads and user habits. Avatr is positioned as original design and smart new luxury, T09 made its global debut in Paris, and brand products will officially enter Europe by the end of this year.

Multi-brand and differentiated product combinations allow Changan to form a relatively complete product ladder in the European market. From compact SUVs to mid-to-large sedans, from plug-in hybrids to pure electric, models with different price points and power forms cover European users' diverse car usage needs. For car companies competing in mature markets, the completeness of the product matrix is often more important than the highlights of single models.

Behind the products is the support of the technology system. At this Paris Auto Show, Changan brought mature domestic self-developed new energy and intelligent technologies to Europe.

In the new energy field, Blue Whale Super Engine Hybrid covers multiple technology routes including HEV, PHEV, and REEV, with six years of R&D, urban fuel consumption as low as 2.98 liters per 100 kilometers, and over 2 million kilometers of vehicle reliability verification. The CS55 PLUS Blue Whale Super Engine HEV also made its debut overseas at this auto show, becoming a microcosm of Chinese hybrid schemes stepping onto international Tier-A auto shows.

Regarding batteries, the Jinzhongzhao Battery has an energy retention rate of over 90% at minus 10 degrees Celsius, adapting to vehicle usage scenarios in some high-cold regions of Europe, and achieves all-weather monitoring relying on the iBC Digital Battery Management System. Changan disclosed that they have completed the verification of 20 Ah sulfide and oxide composite solid-state batteries, with an energy density of 400 Wh/kg, planning to mass-produce all-solid-state batteries in 2030.

On the intelligent level, Changan Tianshu Intelligence brand covers sequences such as Tianshu Pilot, Tianshu Cockpit, and Tianshu Chassis. Tianshu Pilot adopts a one-piece end-to-end architecture, equipped with LiDAR on all models, relying on Central Ring Network Communication Architecture to achieve interactive pilot; Tianshu Cockpit uses AI-native intelligent model architecture to process complex tasks; Tianshu Chassis adopts distributed electric drive. Changan has obtained the first batch of L3-level autonomous driving product access permits from the Ministry of Industry and Information Technology, and has been approved for L4-level Robotaxi testing licenses.

Beyond technology output, Changan is also participating in the co-building of international standards, participating in the formulation of ADSGTR, the world's first unified technical regulation for autonomous driving, leading the compilation of several ITU international standards, and participating in over 360 types of standards in total. For Chinese car companies, moving from technology following to participating in standard setting is an unavoidable step in the globalization process.

Entering Europe with products and technologies is just the first step. Whether to establish a sound service and operation system locally determines whether the brand can truly take root. At this Paris Auto Show, Changan simultaneously launched several localization strategic initiatives, continuously strengthening the "with U" global user brand.

Regarding the service network, Changan has laid out over 350 sales service outlets in 15 countries in Europe, built four regional central warehouses, maintained spare parts fulfillment rate above 97%, providing 1-day delivery in core cities and 72-hour express spare parts service across Europe.

In addition, Changan established two major training and certification centers, conducting engineer certification for new energy three-electric systems and intelligent technologies, building a Europe call center, responding to user demands 7 days x 8 hours. After-sales, Changan launched a 7-year or 160,000 km long-term warranty for the whole vehicle, Pan-European road rescue and courtesy car service, aiming to build user trust through longer warranty cycles and perfect rescue networks.

Regarding talent and production, Changan has invested 1.18 billion euros in Europe so far this year, established 8 subsidiaries, with over 800 employees, localization rate over 80%, planning to expand to 1,200 people within three years, driving 2,400 local jobs. The layout of European production bases is basically determined, expected to build 180,000 unit capacity in 2028, and 350,000 unit capacity planned for 2030. Previously, the Rayong Plant in Thailand started production last May, and the Brazil Plant also started production this March, with the global manufacturing network gradually taking shape.

From sales outlets to spare parts centers, from training systems to local factories, Changan has built a full lifecycle user operation system in Europe. For consumers in mature markets, purchasing decisions often do not only look at the product itself, but after-sales convenience, spare parts availability, and brand certainty of long-term existence are also important considerations.

Changan's layout in Europe is a microcosm of its overall globalization strategy. In April 2023, Changan released the globalization "Open to All" plan, with long-termism and localization as principles. In the past five years, Changan's overseas sales increased from 100,000 units to 637,000 units, with a cumulative total of over 2.8 million units, an average annual growth of 50.4%. In September this year, Changan's overseas delivery reached 96,200 units, a year-on-year increase of 73.8%.

In April 2026, Changan released the "Open to All" Plan 2.0, proposing to double overseas vehicle sales to 1.5 million units by 2030, with a goal of 1.8 million units, releasing 43 global models, and overseas capacity exceeding 800,000 units. Compared to Stage 1.0, Version 2.0 emphasizes the synergistic full business model of manufacturing, trade, investment, service, and ESG, marking Changan's globalization transformation from product trade-led to systematic operations.

Observing against the industry background, Changan's overseas path is somewhat representative. Early Chinese car companies going overseas were mostly product trade, relying on cost-performance ratio to open emerging markets. But in Europe, a mature market with high thresholds and strict standards, pure product output is hard to sustain, R&D localization, service systematization, and manufacturing localization became mandatory options.

Changan used 25 years to build a full chain layout of R&D, production, sales, and service in Europe, with three brands differentiated positioning, core technology independent and controllable, local service network continuously expanding, multiple important elements together constituting the foundation of systematic overseas expansion.

The European market competition is fierce, local brands have deep roots, and Chinese car companies still face many challenges. Tariff policies, brand awareness, supply chain stability issues, etc., all need time to digest. But judging from the signals released by Changan at the Paris Auto Show, long-termism and localization investment are turning from strategic slogans into concrete actions. For the Chinese automotive industry going global, Changan's exploration provides a sample worth observing.

The exhibition booth of the Paris Auto Show is just a window, outside the window is the accelerating promotion of Chinese car companies' globalization process.

Changan used 25 years to complete the leap from design center landing to R&D, production, sales, and service full chain layout in Europe, three brands launching simultaneously, core technology going overseas, localization operations deepening, outlining a complete path of systematic overseas expansion for a Chinese car company.

From product output to industrial rooting, from trade-led to system synergy, Changan's exploration in Europe reflects the advanced direction of the globalization of China's automotive industry. The test of mature markets has just begun, brand awareness building, supply chain stability, local team adjustments, all need more time verification.

But it is certain that long-termism deepening local markets and global competition participation with system capabilities are becoming a consensus for Chinese car companies going overseas.

On September 28, China Changan Automobile Group signed 6 major projects in Chongqing in one go, and the group headquarters office space was also commissioned on the same day. The signing targets range from Liangjiang New Area, Shapingba, Hechuan all the way to CCB, CMB, Chongqing Yufu. It sounds like routine business, but when you lay out the list, you will discover that it is not that simple.

Chenzhi Group signed for headlamps, electronics/electricals, and battery packs with the three districts respectively, aiming for a trillion-yuan level parts platform. The underlying logic of this is not "building more factories", but transaction costs — Chongqing already has 19 whole vehicle enterprises and over 1200 registered above-scale parts enterprises, local matching rate stable above 45%, the shorter the transport distance, the lower the friction costs of inventory and model changes. The true dividend of industrial clusters has never been subsidies, but compressing "who to find to do it, how long to arrive". Changan was able to pull intelligent driving all the way down to the 130,000-level Q06, relying precisely on this flattened cost curve.

The group jointly initiated an industrial fund with Yufu, explicitly investing in automotive-grade chips, new automotive materials, and digital intelligent technology — the fund does not build cars, it creates "supply", burying future tight links early into the local area. On the other hand, Changan Minsheng Logistics signed a memorandum with the Port Logistics Office to equip the "Chongqing Vehicles Going Global" with a supply chain: parts are consolidated and packaged at Guoyuan Port before export, saving 40% of logistics costs compared to whole vehicle transport; KD parts go via the New Land-Sea Corridor in the West to the Thailand factory, reducing time and costs by 30% and 20% respectively. Changing from whole vehicle export to capacity export, rewriting the accounts of tariffs, freight, and rhythm simultaneously.

Wanyou Auto signed with Yuzhong District to build and operate an automotive new media center. A central state-owned enterprise writing "content creation" into an industrial agreement is rare in the automotive industry. Usually, marketing is an expense, once spent it ends; becoming a standing institution, it moves from expense item to asset item — content can be reused, can be accumulated, and can be allocated to each vehicle. When parameters from various manufacturers cannot be distinguished, whoever can continuously produce credible content at low cost holds the pricing power of customer acquisition costs.

Tianshu Navigation adopts a one-stage end-to-end approach, compressing perception, prediction, and planning into one network, equipped with 560 TOPS chips and 256-line LiDAR, relying on 10Hz high-frequency inference for redundancy, identifying earlier than human eyes in low light, backlight, and rain/fog.

However, the extended-range version uses 400V plus 3C, not that 800V set; the entry-level 602 Yuexiang Edition is also not equipped with LiDAR and Tianshu Navigation. In-house development is never cheap, intelligence technology invested over 60 billion over ten years, a team of 7,500 people, these fixed costs ultimately need to be amortized bit by bit through scale.

There has always been another voice in the industry: intelligent driving solutions can be bought externally, why carry this cost yourself. There is no standard answer to this question, but Q06 turned it into an arithmetic problem — once the installation volume goes up, the marginal cost of in-house development will approach zero, while procurement will always have to pay that premium.

This new central state-owned enterprise, established in July last year with registered capital of 20 billion yuan, has achieved full brand revenue of 359.8 billion yuan, there is capital to amortize. So the bet of this signing is clear: rely on localization to press costs, rely on in-house development to grasp technology, rely on scale to recoup investment, if one of the three links breaks, the game cannot be played alive.

In 2026, the competition for intelligence in Chinese automobiles has entered a rather subtle stage.

The Department of Equipment Industry I of the Ministry of Industry and Information Technology disclosed that since 2026, the penetration rate of passenger cars equipped with L2-level combined driving assistance functions domestically has reached 70.5%, and the penetration rate of NOA functions has reached 34.2%.

For today's car buyers, assisted driving is changing from a bonus feature on high-spec models to an increasingly common basic capability.

The industry is already preparing for the next stage. At the end of 2025, the first two L3-level conditional autonomous driving models obtained access permission, conducting pilots on designated roads under limited conditions in Beijing and Chongqing. Meanwhile, many new cars emphasized reserving sensing, computing, power supply, steering, and braking redundancy for L3 when released. Hardware is ready, but it does not mean consumers can use L3 now, but it indicates that automakers are investing in advance for the changes in regulations and liability boundaries.

More cameras, LiDAR, and chips are on the car, another question has become prominent: who is actually thinking for these cars?

From the supply side, intelligent driving capabilities are not as dispersed as the number of models. Besides automakers self-developing, Huawei Qankun, Momenta, and Horizon Robotics have entered different brands from complete systems, hardware software, and computing platforms, becoming important support for traditional automakers' intelligent implementation.

The "2025 Urban NOA Car Assistance Driving Research Report" released by the China Association of Automobile Manufacturers shows that in the first 11 months of 2025, domestic urban NOA passenger car sales were about 3.129 million, among which about 679,000 used third-party cooperative solutions; in this part of the market, Momenta and Huawei HI Mode combined accounted for about 80%. Horizon Robotics covers a wider range of models from chips and computing foundations. This not only shows that intelligent driving functions are rapidly popularizing, but also shows that underlying capabilities are still concentrated in a few suppliers and OEMs with self-developed capabilities.

For traditional automotive enterprises, purchasing mature solutions is natural. For the past few decades, automakers have always been organized parts through the global supply chain, then complete vehicle definition, integration, and manufacturing. It is just that when vehicle experience starts to be continuously rewritten by algorithms, the suppliers no longer control just a parts, but also data, iteration speed, and part of product definition rights.

This makes Changan's choice worth discussion.

First, at the end of 2025, the 30 millionth Changan China brand vehicle rolled off the production line. Changan's huge product and user base welcomed a new stage. After becoming a "new central enterprise", Changan is still promoting the goal proposed in 2017: transform into a smart low-carbon mobility technology company.

Second, intelligent driving under Changan is not a single route. Avatr and some Deepal models use Huawei Qankun solutions. Deepal L06 was jointly developed by Changan, Deepal, and Horizon Robotics. Qiyuan E07 was an earlier mass production landing point for Changan's full-stack self-developed high-level assistance driving.

Open cooperation can quickly make up for product capabilities, but a large automaker that hopes to become a technology company still needs to establish its own core capabilities.

Therefore, when Tianzhu Pilot entered the 150,000-200,000 yuan new energy SUV market with Changan Qiyuan Q06, what is worth looking at is not just what functions this car added. Changan also needs to verify a harder thing: whether self-developed intelligent driving can enter mainstream prices, and run its own data loop relying on a large enough mass production scale.

Q06, What to Compete for More in the Family SUV Market

Buying a new energy SUV for 150,000-200,000 yuan, consumers already have very few choices to lack. Leapmotor C11, Deepal S07, BYD Seal 06 and other products are all competing for family users with increasingly comprehensive requirements. Space must be large, range must be enough, comfort configurations cannot be missing, assisted driving is gradually becoming an item to compare when purchasing a car.

Changan Qiyuan Q06 started pre-sales on the evening of September 4, launching 9 models, pre-sales price 149,900-191,900 yuan, covering pure electric and extended-range two power sources. This price range is hard to decide victory and defeat by relying on a single configuration again. Users valuing space also need to compare comfort, people caring about range will calculate replenishment time, whether assisted driving is easy to use needs to be judged after truly driving.

Q06's product combination carries this ambition. 4,837 mm vehicle length and 2,940 mm wheelbase, first respond to family car space needs; pure electric and extended-range two routes, let users with different charging conditions and travel radius have choices. High-spec pure electric models use total power 330 kW rear dual motor scheme, 800V high-voltage platform and 6C fast charging extend competition to driving and replenishment experience. Front double wishbone, rear five-link suspension, and zero-pressure seats, rear entertainment screen and cold/heat refrigerator, continue to make up parts family users can perceive directly.

These configurations do not need to come one by one to win. They put together, show Q06 wants to fight for space and cost-performance users, also wants Qiyuan to have more performance, comfort and technology identity. Same price products more and more comprehensive, Q06 must make consumers remember specific differences.

And as the first mass production car equipped with Tianzhu Pilot, Qiyuan Q06 provides a perceptible entry point in intelligent assisted driving through Tianzhu Pilot - drivers can express temporary driving intentions to the vehicle using natural language.

Changan Automobile Chief Intelligent Driving Technology Officer Tao Ji compares it to a driver who needs occasional communication. For example, users hope to change lanes less on a road, or express their lane preferences on familiar commuting routes. A few gears in traditional settings are hard to cover these needs.

Interactive navigation connects end-to-end driving through multi-modal understanding, making the way of expressing intentions more natural. Tao Ji also talks about World Model, Mind Model and Ontological Model, involving road environments, intentions of other traffic participants, and the vehicle's own motion boundaries. These still belong to some continued exploration technical directions. For current Q06, a more realistic task is to solidify the already open interaction capabilities and driving assistance experience.

The technological feel in family cars, finally falls on how to use it every day, whether it can reduce operation burden. Whether users are willing to use it continuously is more persuasive than how many commands can be demonstrated on the launch event.

And according to Changan's disclosure at the communication meeting, Q06 pre-sales orders reached 11,000 units in two hours, Ultra version accounting for 53%, rear dual motor version accounting for about 30%. This is a positive early signal, indicating that new technology and new power schemes are receiving attention.

From the test drive experience of Auto Talk, Q06 is very competitive in handling, comfort configurations, and assisted driving experience. The real test is whether these advantages can remain consistent in daily use.

A Large Automaker, Why Still Do It Yourself

For Q06, "self-developed" itself will not automatically become a selling point. Its value depends on whether Changan can implement its product ideas on the car, and continuously improve during the user's car usage process.

Changan Automobile Executive Vice President and Changan Brand Business Unit General Manager Yang Dayong said on site: "The reason is simple, just two words, brand." He subsequently added: "We hope that whether it is Changan Qiyuan, or Changan Automobile, or Changan Brand products, the core technology of products must come from Changan's own hands."

This is not a temporary impulse. Changan released "Beidou Tianzhu" plan in 2018, and launched "Beidou Tianzhu 2.0" again in 2025, clearly adopting "self-development + cooperation co-creation" two routes. Previously full-stack self-developed high-level assistance driving has already been mass produced on Qiyuan E07, Tianzhu Pilot continues to push this route to products with larger coverage.

Therefore, currently it seems, Tianzhu Pilot does not mean Changan giving up cooperation with Huawei, Horizon Robotics and other enterprises. Different brands, prices and product positioning can choose different solutions; Changan needs to fill in, is its own ability to define functions, find problems and decide iteration order. Interactive navigation is a specific attempt: it comes from Changan's judgment on how users use vehicles, and also requires algorithms and vehicle engineering to complete together.

Communication meeting scene, besides brand and intelligent driving persons in charge, product, R&D, cockpit, manufacturing and service persons in charge also take turns answering questions. A driving assistance system installed into mass production car, has to go through vehicle definition, engineering development, production filling, verification and after-sales, far more than algorithm department completes a model training once.

Changan Automobile Vice President, Chief Cybersecurity Officer, Chief Digital Officer, simultaneously serving Changan Technology Director, President He Gang, explained this from vehicle engineering perspective. Intelligent driving problems occur, reason may be in perception and decision, also may come from steering, braking or power. He asked on site: "Is it eyes having problems, brain having problems, or legs having problems?"

For users, these finally manifest as whether the vehicle drives smoothly, actions conform to expectations. For R&D team, it is to put vehicle data, algorithms and actuators together to analyze. After finding problems, then collect relevant cases, train models, after verification push new version. He Gang said: "Only when you find problems, you can improve yourself quickly."

According to He Gang's introduction, Changan has already included cross-city generalization testing into development system, conducting road tests in 45 cities, and through simulation, real cars and virtual-real fusion verification polished system. This is the disclosure at Changan's communication meeting, finally still has to be tested by long-term use of different cities and different users.

Changan also launches Tianzhu Pilot Assurance Package, providing relevant compensation and exclusive services, specific guarantee subject to terms. Currently open is still L2 level assisted driving, drivers need to bear corresponding responsibility; enterprises then have to catch problems exposed during user use. He Gang's expression is: "We will take the responsibility for the whole result, take responsibility, including the subsequent continuous use period."

Self-developed also faces investment and return. Changan Automobile 2026 semi-annual report shows, first half year net profit attributable to parent company 817 million yuan, down year by year 64.32%. This financial report information placed here meaning is very direct: Technology must enter mainstream products and obtain user recognition, long-term investment has more stable foundation. Q06 undertakes is this mass production scale verification.

Driving Out of China, What Gates Does Tianzhu Pilot Still Pass

Going global is still a hot topic at technical communication meeting, but before discussing Tianzhu Pilot going global, need to first look where Changan has already sold cars.

Changan's "Hai Na Bai Chuan" plan divides global market into five major regions. As of April 2025, Changan disclosed built 9 overseas factories, global channel outlets exceeded 9,000, Thailand new energy vehicle base also entered production stage. Sales aspect, Changan overseas sales grew from 249,000 vehicles in 2022 to 637,300 vehicles in 2025, first half of 2026 exported 455,000 vehicles. Overseas has become an important source for Changan to expand scale.

Channel, factory and sales spread out, intelligent driving must keep up with products going out speed. System that works well in China, change a country whether still work well? This is Auto Talk on site chasing Changan's question, involving local roads, regulations, data processing, and adaptation work brought by left/right steering traffic environment changes.

He Gang gave a very specific example: Brazil, Mexico some roads' speed bumps, raise different requirements for recognition and deceleration. Some areas network conditions are limited, traffic signs, road participants and driving habits also different from domestic. These differences need vehicles learn and verify locally again.

Changan Brazil Factory

Intelligent driving going global cannot just rely on changing interface language, also cannot take domestic performance directly as overseas experience guarantee. Local roads data comes from where, how discover new problems, after update how verify, need a method that can operate continuously.

Talking about local computing power, He Gang said on site: "You want to do globalized business, you should build local computing power centers in these corresponding regions globally." Changan proposes data loop in local areas, its consideration includes both adapting to local roads, also meeting data processing legal requirements.

Overseas data compliance does not equal all data one by one prohibited cross-border. Most markets allow cross-border transmission meeting conditions, but enterprises need to explain collection purpose and scope, data recipients, and what mechanism provide protection.

For example, EU GDPR requires purpose restriction and data minimization, personal data transmission to third countries also need meet corresponding conditions. Vehicle location, driving habits, in-vehicle voice once able to associate personal, cannot because train model need infinitely collect. Saudi Arabia, UAE and Brazil specific rules different, similarly require enterprises establish legal paths for personal data cross-border transmission for individuals, cannot default all back to headquarters.

Local computing power, data loop and verification system will increase short-term investment, also determine whether system can truly adapt to local roads. According to He Gang's judgment at communication meeting, overseas highway navigation may first spread than urban capabilities, UAE then may become early attempt urban navigation market. This is still promotion direction, specific landing follows local testing and regulation conditions.

Make Technology Become Reason for Buying Car

Back to Q06, Tianzhu Pilot gives it added confidence, first is a more distinct intelligent experience. Space, replenishment and comfort constitute product foundation, driving assistance and natural language interaction then provide new identity.

Changan has many years vehicle R&D, manufacturing and service accumulation, can handle intelligence problems from whole vehicle angle; self-development makes product definition and software iteration distance shorter. Next need to prove, whether these capabilities can cooperate well on Q06, let users drive smoothly every day, after update also feel specific improvement.

If Q06 can establish such reputation, Qiyuan harvested will exceed one new car heat. Changan can use mass production tested capabilities to more models, let R&D accumulation get reuse, also let brand gradually form clearer technology tags.

Q06 worth looking forward to place, lies at that it brings Changan's whole vehicle experience and self-developed intelligent driving to main family able to consider price point. When Tianzhu Pilot from test drive fresh sense, change into daily car use willing open, used smooth function, it gives Q06 added confidence, will truly become consumers buying car reason.

The moment the press conference ended, people around started placing orders

After Changan Auto released its Tianshu Pilot technology, Qiyuan Q06 simultaneously opened pre-sale orders, with a reservation price starting from 147,900 yuan. There are 7 pure electric versions and 2 extended-range versions, totaling 9 models.

Due to its strong performance in various aspects, it instantly switched to a high-volume order mode.

Where there is popularity, there are controversies. Someone asked an interesting question: Is this car the Changan version of the Xiaomi YU7?

This plainly reflects the questioning many new cars faced in the past year: Does Car A look like Car B? Is it a rushed product?

This is also the reason why Changan released the Tianshu Pilot technology before the Qiyuan Q06 pre-sale.

The strongest trump card of Qiyuan Q06 is three words — Full Self-Development. Tianshu Pilot, Tianshu Cockpit, Tianshu Chassis, three major "Tian Series" technologies gathered on one car for the first time, all developed by Changan from the ground up, representing a total release of Changan Auto's over a decade of intelligent accumulation.

In this issue, we will use four I Ching hexagrams, with Qiyuan Q06 as a product case, to excavate Changan Auto's core competitiveness in the Chinese and global markets.

Qian Hexagram: Single-segment End-to-End, Grasping the Core of Intelligent Driving

Qiyuan Q06 debuts with Tianshu Pilot Ultra, the first single-segment end-to-end intelligent driving system self-developed by a central state-owned enterprise.

What is a single-segment end-to-end? It's not engineers writing rules line by line, but the system watching over 20 million real driving videos and learning how to drive itself. Lane changes are smooth, cornering is stable, acceleration and deceleration are like an experienced driver, because it learned from real humans how to drive.

The hardware specs are tough too: 560 TOPS computing chip, 256-line LiDAR, LiDAR standard on all trims. In low light, backlight, rain, or fog, the machine sees clearer than humans. Achieving "identification earlier than humans" relies on 10Hz high-frequency inference and active LiDAR detection, so even in bad weather, it's not panic.

In terms of features, Highway NCA and City NCA are fully connected, usable from city areas to highways. Over 400 parking scenarios, including narrow spots, dead-end roads, diagonal spots, all handled in one move. 31 active safety functions monitor throughout, the system reacts before humans in emergency situations.

The most amazing is Interactive Pilot. Users just say "Lane change overtake", "Turn right at next intersection", the system understands instantly, also responds to continuous composite commands. Not making people adapt to the car, but the car adapts to people.

Why can these be done? It's the accumulation of full self-development technology. Not bought black boxes, not supplier solutions. It was polished and researched night and day by Changan's 7500 engineers.

The Qian Hexagram says "Heaven moves vigorously, the gentleman strives unceasingly". If you cannot master core technology yourself, you will always be choked by others.

Kun Hexagram: 2940mm Wheelbase plus 800V Fast Charging, Good Cars Make People Feel Secure

No matter how strong the intelligent driving is, the car is ultimately for people to sit in. In this aspect, Qiyuan Q06 goes the extra mile.

Wheelbase 2940mm, longest in its class, space efficiency 91.7%. Exterior doesn't look bulky, interior is very spacious. Rear seatback 145-degree infinite electric adjustment, all seats feature ventilation, heating, and massage. 1.3 meters interior net height, 479mm pure flat corridor, three people in rear seats don't hit legs or shoulders squeezed, dubbed the "Comfort Rear Seat King", not an exaggeration.

In terms of cockpit comfort, 15.6-inch 2.5K HD entertainment screen, sky screen with electric sunshade, instantly becomes a mobile cinema. The "Light Rail Passing Through Building" style electric sunshade, operation feels particularly ceremonial, just swipe lightly to open.

The chassis uses Tianshu Chassis, front double wishbone rear multi-link, luxury car level configuration. Class debut dual-motor rear drive, plus torque vector control, left and right wheel torque independent output. Makes Qiyuan Q06 not slip in rain, not float at high speed, not drift in turns, stable to drive, comfortable to sit.

Range and recharging are equally important, 800V Silicon Carbide platform plus 6C fast charging, fastest "one kilometer per second", charge 5 minutes, range 200 km. CATL battery cells, pure electric 700 km, extended range combined 1600 km, whether city commute or long distance travel, range anxiety basically non-existent.

"The greatness of technology lies not only in being advanced but also in being popularized". Kun Hexagram says "Virtuousness carries all things". Vehicle design is sufficiently generous, large space, stable chassis, long range, so a family can travel safely without worry, enjoying pleasure.

Ji Ji Hexagram: Not a Rushed Car, 15 Years of Ultimate Polishing

Many brands making intelligent driving cars wish to launch dozens of models a year, "Honest Car Making" Changan Auto does not do this.

In 2009, Changan established an intelligent research department, at that time most people didn't know what intelligent driving was. After 15 years, the intelligent team grew from 0 to 7500 people, investment over 60 billion. The first L3 autonomous driving official license plate in the country was taken by Changan, the only national key laboratory focusing on intelligent vehicle safety technology in the country was built by Changan.

This mass production of Tianshu Pilot Ultra on board, behind it is over 400,000 virtual simulation scenario trainings, cumulative verified mileage about 1.45 billion km. Changan executives personally served as "drivers", driving Qiyuan Q06 across dozens of cities nationwide, elevated merging, narrow road pedestrian-vehicle mixed traffic, polishing scenario by scenario.

To ensure users drive worry-free, Changan Auto also specially designed "Tianshu Pilot Peace of Mind Package", accident loss compensation, premium hike compensation, total loss replacement compensation, new and old users buying before end of 2026 all get free for one year. Full scenario protection, full process service, all users available.

Changan used 15 years to polish the sword extremely, only then do we have the today's complete intelligent driving solution composed of single-segment end-to-end, City NCA, over 400 parking scenarios together.

This is something rushed cars simply cannot do.

Ji Ji Hexagram water on fire, rice already cooked. Changan's intelligent driving feast, brewed for 15 years, verifies an old saying, good food is not afraid of being late.

Da You Hexagram: Full Stack Self-Development is the Root, Deep Roots Allow Leaves to Flourish

Someone asked, why can Qiyuan Q06 bring the pre-sale price down to 147,900?

The answer is still the previous three words: Full Self-Development.

Tianshu Pilot from chip to algorithm to chassis, all Changan does itself, not bought black boxes, not supplier patchwork solutions, it is written line by line by code by 7500 engineers.

Because of self-development, costs are controllable. 560 TOPS computing, 256 line LiDAR, 800V Silicon Carbide, 6C Fast Charging, dual-motor rear drive, full aluminum front double wishbone rear multi-link, these things put together, others need to sell for 300,000, Changan can sell for 147,900.

Because of self-development, iteration is fast enough, OTA upgrades don't need to wait for supplier schedules, Changan calls the shots.

Because of self-development, safety guarantee, the only National Key Laboratory for Intelligent Vehicle Safety in the country is Changan's own, Tianshu Intelligent Experiment Center is also Changan's own.

Tianshu Pilot divided into four gradients — Pro, Max, Ultra, Ultimate, LiDAR standard on all trims, single-segment end-to-end on all trims. Not luxury goods made for a few, but to let everyone use them.

Da You Hexagram says "Fire in the sky, light shines everywhere", full stack self-development is that fire, illuminating the road where 140,000 price range can also enjoy high-level intelligent driving.

Conclusion: Deeply Planted Roots, Branches and Leaves Can Reach Far

Full stack self-development root has been planted down, Changan's branches and leaves start to stretch outwards.

In 2025, Changan's annual overseas sales 637,000 vehicles, YoY growth 18.9%, exports accounted for 21.9% of total sales. First half of 2026, overseas delivery 402,000 vehicles, YoY sharp increase 35.1%, overseas business proportion in total sales has been raised to about 33.6%. Overseas business gross margin maintained above 20%, became Changan's high profitability second growth curve.

Thailand Rayong Factory 20,000th vehicle roll out, Brazil Anapolis Factory completed and production. Sales channels cover 129 countries and regions, global layout 93 factories. Changan plans to land Tianshu Pilot's Highway NCA solution overseas first next year.

From Chongqing to the world, from full stack self-development to global layout, Changan walks a path of "Deep Roots Flourishing Leaves".

Changan Auto Group Chairman Zhu Horong said at the press conference: "Core technology must be grasped in one's own hands, central state-owned enterprises must shoulder the banner of national competitiveness, new quality productive forces, technology self-reliance and self-strengthening."

Qiyuan Q06 is this flag. 147,900, single-segment end-to-end, 256 line LiDAR, 800V fast charging, dual-motor rear drive -, this car is not a substitute for anyone, it is Changan showing the sword polished for 15 years, pointing to the global.

Sword is drawn, the road to going global is illuminated.

In the past two years, the choice of intelligent assisted driving solutions by automotive companies has triggered a massive discussion in the industry regarding the "Soul Theory"—but this has not stopped most automotive companies from seizing market opportunities. They continue to choose mainstream suppliers' intelligent driving systems and smart cockpits to improve their products' competitiveness. Obviously, establishing an intelligent driving system requires evolution from "consciousness" to "pragmatism," and it cannot be achieved overnight, as this involves R&D investments in the range of tens of billions. Now, a new Central SOE has finally taken a substantive step, and that is Changan Automobile.

On September 4th at the 6th Changan Tech Ecosystem Conference, the release of Changan Tianshu Leading technology and the pre-sale launch of Changan Qiyuan Q06 were officially held, which can be considered a closed-loop response to the "Soul Theory" of that year. In the subsequent media communication session, Changan Automobile Executive Vice President Yang Dayong directly pointed out the core of Changan's intelligent driving self-research: "From the beginning of creating the Changan brand and Qiyuan brand until now, what we were waiting for was Tianshu Leading. Changan Qiyuan models will be equipped with, and only equipped with, Changan's self-developed Tianshu Leading intelligent driving assistance system in the future. The core reason comes down to two words: Brand."

Objectively speaking, in this era where almost every car company talks about "end-to-end," there are not many companies that have truly implemented mass production with a fully self-developed one-piece end-to-end approach. However, Changan is an exception among them. With cumulative sales breaking through 30 million units, persisting in intelligent R&D for over a decade, and investing over 60 billion into the intelligent sector, Changan's firmly chosen path of full-stack self-research still holds relatively high value today.

Of course, if this path is simply labeled as "computing power competition" and "scenario coverage," it is actually looking at Changan's decision too simply. Firmly choosing such a capital-intensive route and releasing a product with superior intelligent driving levels without setting a high threshold, the strategic significance behind Changan's intelligent driving self-research is worth deep discussion.

Changan Intelligent Driving Self-Research Understands the "Coase Boundary"

Even though intelligent driving is a topic that mainstream car companies must face, the matter of "whether to self-research" is understood differently by everyone. Facing fierce market competition, thinking about your own "Coase Boundary" in advance is perhaps the more reasonable answer to this question. The Coase Theory holds that when market transaction costs are higher than internal organization costs, enterprises choose to "do it themselves" rather than "buy from others." In other words, how much an enterprise should do depends on the cost comparison between building in-house and outsourcing.

Theoretically, the current Chinese intelligent driving market has a fairly mature supplier ecosystem. Any of Huawei, Momenta, or Horizon could allow Changan to take a shortcut in intelligent driving; Changan has the condition for "plug and play" in this field. Transferring R&D costs to the supply chain and focusing on vehicle manufacturing and brand marketing is also a choice for many car companies.

Surprisingly, Changan did not do this. So what was its choice? Since establishing an intelligent R&D team in 2009, Changan has persisted on the self-research route, building an intelligent R&D team of over 7,500 people and constructing the only National Key Laboratory in China focusing on intelligent vehicle safety technology. It can be seen that Changan's investment in this area is huge.

"Why must we insist on self-research? Without self-research capability, it is difficult for the brand to clearly explain to consumers: Why should users choose us? What differentiated experience can we provide? Consumers are not just buying a car, but an affirmation of the brand, which is also an important part of our brand's new quality productive forces." Yang Dayong stated.

Then, why take the detour instead of the shortcut? In our exclusive interview, Changan Automobile Vice President He Gang provided an explanation. He mainly mentioned four points: First, only self-research allows for deep understanding of user needs and polishing products with real data; Second, only self-research possesses complete system analysis capabilities. When vehicle anomalies occur, problems can be located at the whole vehicle level. If only doing the intelligent driving single module, the whole picture of the vehicle cannot be seen; Third, only self-research can achieve rapid iterative optimization. After problems are found, data can be quickly collected, models trained, and simulations verified; Fourth, only self-research can back up safety and responsibility. As an OEM, it must be responsible for the final result of the whole vehicle.

From these perspectives, Changan's decision logic is very clear. When intelligent driving technology becomes a "core differentiated element" of automotive products, market transaction costs will exceed internal organization costs. Outsourcing intelligent driving solutions may look like a "shortcut" on the surface, but hidden costs are very high. Apart from negotiation costs, coordination costs, and iteration costs, the core thing belongs to others, making it difficult to form a true technical barrier. For a car company of Changan's scale, "borrowing the path" is not a long-term plan.

Besides the underlying considerations at the strategic level, the long-term value of the self-research route is more reflected in the core advantages of the technical architecture. Changan Automobile Chief Intelligent Driving Technology Officer Tao Ji broke down Tianshu Leading's "one-piece end-to-end" into three layers: First is the World Model. Driving is a dynamic game task; the vehicle needs to truly "read" the intentions of other traffic participants and play games with them; Second is the Body Model, incorporating vehicle dynamics and chassis capabilities into the large model to understand the "boundaries of muscle capability"; Third is the Multimodal Large Model, allowing the system to understand natural language instructions like "follow that grey sedan in front" and accurately map them to specific vehicles in 3D physical space. The three eventually share a backbone of a basic large model in the cloud. This is also the most essential difference between Tianshu Leading and "outsourced solutions."

Changan chose to self-develop Tianshu Leading. This system forms a deep coupled system-level synergy with the SDA Tianshu Central Ring Network Architecture, Tianshu Chassis, and Tianshu Cockpit 2.0. This synergy cannot be achieved by any outsourced solution. Yang Dayong stated at the communication meeting: "According to Changan's planning, whether it is Changan Automobile or Changan Qiyuan Brand, Changan brand models will be equipped with, and only equipped with, Changan's self-developed Tianshu Leading intelligent driving assistance system. So far, we have no intention to introduce other suppliers to provide intelligent driving assistance overall solutions for the Changan Brand. The core reason comes down to two words: Brand." Changan wants to clarify "why choose us" to consumers through this way and further shape brand recognition. From a long-term perspective, this is a very visionary move to enhance brand competitiveness.

Changan's ambition goes beyond self-research and self-use. He Gang revealed: "When Tianshu Leading was originally planned, it was to build a global intelligent platform, hoping to provide it to all car factories and industries related to intelligent robots, such as robots, flying cars, etc. Currently, besides our product brands, external car factories are also communicating with us. Some strategic agreements will be released recently, and next year, some models in vehicles outside the Changan family will be equipped." This means Changan's role positioning in the intelligent driving field is extending from "Client" to "Solution Provider."

Behind Qiyuan Q06 Pricing is a Downward Marginal Cost Curve

At the 6th Changan Tech Ecosystem Conference, Qiyuan Q06 started pre-sales. The pre-sale price starting from 147,900 RMB was quite unexpected, especially since this is a vehicle fully equipped with LiDAR and carrying the Tianshu Leading intelligent driving system. If adding the 800V Silicon Carbide High Voltage Platform, 6C Fast Charging, front double wishbone rear multi-link full aluminum suspension, etc., it is clearly a pricing exceeding industry norms.

Now the industry is heavily competitive, and breaking existing price anchors while improving value experience is not easy. Now Changan has done this with this new car. Why? After all, its marginal cost curve is moving downward. The cost structure of outsourced solutions is "linear," making the upfront investment look acceptable. However, in reality, for every car sold, the car company needs to pay a fixed licensing fee or hardware premium to Tier 1.

To put it bluntly, no matter how much car companies want to reduce costs, there is a supplier's profit floor controlling it. Self-research solutions are different. The cost structure of self-research solutions is "steep then flat," meaning huge upfront investment, but the marginal cost keeps decreasing. For example, Changan's upfront R&D investment is a fixed cost. Once mass production is completed, the "intelligent driving marginal cost" for every additional car is only chip, sensor, and other hardware material costs.

Beyond self-research, Changan has further confidence in cost reduction. Hesai's official website mentioned that it has obtained exclusive mass production projects for multiple Changan brands, with planned orders exceeding 1.5 million units. This scale of centralized procurement means Changan has more bargaining space on the hardware side. Therefore, behind Yang Dayong saying "this car must make money," is a problem calculated in advance. On one hand, self-research amortizes fixed costs; on the other hand, centralized procurement suppresses hardware costs. Under dual-wheel drive, Changan dares to break norms with Qiyuan Q06 and re-calibrate the value of this level of vehicle. Qiyuan Brand's actual sales also prove the correctness of Changan's strategy in recent years.

"Qiyuan's global sales broke 45,000 in August. After Q06 is out, I believe the number will increase further. Moreover, this number was achieved under the difficult situation of guaranteeing Q05 supply now, with tens of thousands of Q05 orders still not delivered. Plus Q06, I personally think Qiyuan's average monthly sales might have a chance to reach around 60,000 units, and the total sales this year should be around 400,000 units." For Changan Qiyuan's current achievements and next goals, Yang Dayong believes there is more confidence and optimism with the support of Tianshu Leading.

In the interview, Changan Qiyuan General Manager Li Rui revealed that Q06 pre-sales reached 11,000 units in two hours last night. Among the two major configuration gradients, one is Tianshu Leading Pro, the other is Tianshu Leading Ultra. The percentage of customers choosing Tianshu Leading Ultra reached 53%. Most customers chose the 700 km range, and they have a higher focus on intelligent driving assistance. Especially Changan Automobile's inaugural dual-motor rear-drive data, the users who chose it account for about 33%. This means the willingness of initial users to pay for intelligent driving is not low, and it also shows that although car companies have huge investment in self-research, the outbreak of market demand will allow car companies to quickly welcome the return period.

Gaining User Trust, Central SOE Identity is an "Open Card"

To take root in the intelligent driving track, "safety" is the story that must be told well. However, various intelligent driving safety accidents that occurred in the industry in the past did not leave people with a good impression. The trust deficit consumers have in intelligent driving is a problem every car company must face. Changan's advantage lies in its ability to tell the story well and its strength to implement the story. Of course, here is an "open card," which is the Central SOE identity.

In economics, there is a concept called "Credible Commitment." When one party can make an irrevocable commitment, transaction costs can be reduced, and trust efficiency improved. As a Central SOE, Changan has a very high cost to breach commitments. This "dare not mess around" constraint actually makes it easier for people to generate trust. At the launch event, Changan repeatedly emphasized "Assisted Driving is not Autonomous Driving" and "No Exaggeration, No Misleading." Its statement on intelligent driving safety issues carries the characteristics of "Credible Commitment."

This "dare not mess around" constraint is also reflected very specifically in Changan's R&D system. He Gang revealed at the communication meeting that Changan has officially included intelligent driving "generalization testing" into the development test system. 500 engineers cover 45 cities nationwide for road tests. After each version iteration, engineers receive differentiated map tasks for on-site testing. The backend statistics takeover times and other key data in real-time. This mechanism ensures Tianshu Leading will not only stay at "works well in Chongqing," but truly possesses "can work nationwide" generalization capabilities.

In addition, there are a few key points that can indirectly reflect the trustworthiness of Changan's intelligent driving. Changan is the first car company in China to obtain official formal license plates for Level 3 autonomous driving and is also one of the first Central SOEs to obtain Level 4 Robotaxi test licenses. Behind these two licenses are the strict audits of ministries such as the Ministry of Industry and Information Technology and the Ministry of Public Security, carrying the meaning of "Official Certification" in itself. Changan also deeply participated in the formulation of ADS GTR International Regulations—the world's first unified technical regulations for autonomous driving—and led the formulation of multiple national standards such as "Automated Driving Classification of Automobiles." Currently, Changan has deeply participated in formulating over 270 international, national, and industry standards, including over 60 in the intelligent field. It can be seen that Changan's strength in intelligent driving is very hardcore.

Besides, the Qiyuan Brand has not only focused on the domestic market but repeatedly emphasized "Domestic and Overseas Global One Game." In August 2026, Changan Automobile's overseas deliveries reached 92,400 units, up 78.6% year-on-year, achieving year-on-year growth for 7 consecutive months; With the completion of the Brazil Factory production and the 20,000th whole vehicle rolling off the line from the Thailand Rayong Factory, Changan's localized production network continues to deepen, and the overseas market is becoming one of its core growth pillars. He Gang's judgment on overseas intelligent driving implementation is that Highway NCA will spread quickly, but Urban is not that easy. After personally visiting multiple countries, he believes that the UAE road conditions are clear, lane lines are neat, and driving behavior is good, which might be the best overseas market for layout Urban NCA. Senior management is not aggressive, cautious and rhythmic attitude, which is very rare in the industry.

Trial of multi-form consumer markets has already become an important idea for Changan Automobile after core technology support, because for a time-honored car company, the "sense of crisis" always exists.

Yang Dayong analyzed: "There are currently about 120+ automotive brands in China, among which there are about 50-60 with certain sales scale that can enter the rising list. Among these 50-60 brands, the truly active ones, which contribute about 80% of China's auto market sales, are about 25, belonging to 10 to 15 OEMs. According to the '80/20 Rule' deduction, by 2030 or a future point in time, the ones that may finally survive are just these 20+ brands. From over 120 reducing to 20+ means the Chinese market will eliminate about 100 brands in the next few years, inevitably followed by extremely fierce even brutal competition." According to his judgment, before 2030, competition in China's auto market will still be in a white-hot stage. Changan Automobile is confident to be among those 20+ brands and can persist in walking for a long time, and this requires enterprises to build unique competitive advantages in brand power, product power, marketing power, and other aspects.

Conclusion

Tianshu Leading launch, redefined the marginal cost curve of intelligent driving with full-stack self-research and scale effect; Qiyuan Q06, with a pre-sale price starting from 147,900 RMB, reshaped the value anchor of intelligent driving models; Plus the Central SOE identity trust endorsement, management's control of industry rhythm, and constructed differentiated brand cognition, Changan is building a differentiated brand cognition system, every step is walked solidly and clearly.

Industry competition will only become more fierce, and Changan's answer sheet about the "Soul Theory" has been written clearly enough. This is not only a business choice for a car company to gain market recognition through technical self-research, but also a strategic layout for a new Central SOE to carry the banner of core technology independence and controllability in the automotive intelligence wave. From self-research and self-use to open empowerment, from the domestic market to the global stage, Changan's strategic layout ultimately points to the core discourse power of China's automotive industry in the global intelligent competition.

Facing an increasingly competitive new energy market, Changan Qiyuan maintained a steady rhythm in July: delivered 39,841 vehicles in July, AQ series increased by 103% year-on-year, continuously holding the top sales position among new energy vehicle brands of central state-owned enterprises. Together with brands such as Geely Galaxy and Leapmotor, it forms the backbone of the mainstream camp in China's new energy market.

The steady growth of Changan Qiyuan in July is the result of both product strength and user reputation. From the continuous hot sales of the main models of the Changan Qiyuan AQ series, to the global debut of the Changan Qiyuan Q06, to the Changan Qiyuan new Q05 accelerating towards the overseas market, the label of "SOE New Energy" is transforming from brand endorsement to a tangible quality perception in users' minds.

Global Flagship Product Changan Qiyuan New Q05 Leads, Champion Matrix Collaborates

As the first global flagship product of Changan Qiyuan, Changan Qiyuan new Q05 leverages "CATL Batteries, Premium Frame, Ultra-Comfort" and other cross-class advantages, cumulative sales exceeded 100,000 units, continuously leading the compact SUV sub-market. In overseas markets, after launching in Thailand and Uzbekistan, Changan Qiyuan new Q05 further landed in Ethiopia, accelerating the formation of an overseas layout linking Southeast Asia, Central Asia, and African markets.

While Changan Qiyuan new Q05 exerts global momentum, the AQ series saw a 103% year-on-year increase in July, forming a synergistic growth "Champion Matrix". Among them, Changan Qiyuan A06 is positioned as the "King of Fully-Configured New Energy Family Sedans", with cross-class configurations such as 145° Electric Zero-Pressure Rear Seat, 800V 6C Fast Charging, etc., holding the sales champion of medium-to-large new energy sedans within 200,000 RMB; Changan Qiyuan Q07 satisfies family travel needs with "Space King" strength, cumulative sales have exceeded 100,000 units since launch, maintaining leading position in the mid-size plug-in hybrid SUV market.

Changan Qiyuan Q06 Global Debut, Defining New Standards for Mid-size SUVs with "Flowing Light Aesthetics"

On July 15, the all-new mid-size SUV Changan Qiyuan Q06 completed its global debut in Shanghai. This model, led by the world-class design master Klaus team, breaks the traditional mid-size SUV dull impression with its unique "Flowing Light Aesthetics" design. Inside the cabin, the "Flowing Light into Cabin" concept creates a high-quality immersive space, integrating technology and comfort.

In the field of intelligent driving, Changan Qiyuan Q06 is equipped with the Tianshu Pilot Ultra Intelligent Driving System, possessing end-to-end urban pilot capabilities, making vehicle control closer to the driving texture of veteran drivers. The chassis adopts luxury-grade chassis suspension with all-aluminum front double wishbones + rear multi-link and the only dual-motor rear-wheel drive layout in the class, balancing comfort and driving fun.

Conclusion 

Steady sales and a complete product matrix form the core foundation of growth. In the future, Changan Qiyuan will continue to rely on the strength of Changan Automobile's central state-owned enterprise system, with a more competitive product matrix and global layout, to continuously meet users' expectations for high-quality new energy travel.

Facing a fiercely competitive new energy market, Changan Qiyuan maintained a steady pace in July: July deliveries reached 39,841 units, AQ series year-on-year growth reached 103%, consistently holding the top spot in sales of SOE new energy vehicle brands. Together with brands like Geely Galaxy and Leapmotor, it forms the backbone of the mainstream camp of China's new energy market.

Changan Qiyuan's sustained growth in July is the result of the combined effect of product strength and user reputation. From the continued strong sales of Changan Qiyuan AQ series main models, to the global debut of Changan Qiyuan Q06, to Changan Qiyuan's new Q05 accelerating towards the overseas market, the tag of "SOE New Energy" is changing from brand endorsement to tangible quality recognition in users' hearts.

Global Flagship Changan Qiyuan New Q05 Leads, Champion Matrix Synergizes

As Changan Qiyuan's first global flagship product, Changan Qiyuan New Q05 leverages "Full CATL Power, Premium Dimensions, Ultra Comfort" crossover advantages, with cumulative sales exceeding 100,000 units, continuously leading the compact SUV sub-market. In the overseas market, following launches in Thailand and Uzbekistan, Changan Qiyuan New Q05 further landed in Ethiopia, accelerating the overseas formation of Southeast Asia, Central Asia, and Africa market linkages.

While Changan Qiyuan New Q05 exerts force globally, the AQ series increased by 103% year-on-year in July, forming a synergistic growth "Champion Matrix". Among them, Changan Qiyuan A06 is positioned as the "New Energy Family Sedan Fully Loaded King", with crossover configurations such as 145° Electric Zero-Pressure Rear Seat, 800V 6C Fast Charging, etc., consistently holding the sales champion position for mid-to-large new energy sedans within 200,000; Changan Qiyuan Q07 satisfies family user travel needs with the strength of "Space King", cumulative sales have exceeded 100,000 units since launch, maintaining leadership in the mid-size PHEV SUV market.

Changan Qiyuan Q06 Global Debut, Defining New Standards for Mid-size SUVs with "Flowing Light Aesthetics"

On July 15, the brand-new mid-size SUV Changan Qiyuan Q06 completed its global debut in Shanghai. This model, led by the team of world-renowned design master Klaus, broke the traditional dull impression of mid-size SUVs with its original "Flowing Light Aesthetics" design. Inside the cabin, the concept of "Flowing Light Entering Cabin" creates a high-quality immersive space, integrating technology and comfort.

In the field of intelligent driving, Changan Qiyuan Q06 is equipped with the Tianshu Pilot Ultra Intelligent Driving System, possessing end-to-end city pilot capabilities, making vehicle control closer to the driving feel of experienced drivers. The chassis adopts a luxury car-level chassis suspension with all-aluminum front double wishbones + rear five-link, and the dual-motor rear-drive layout unique to its class, balancing comfort and driving fun.

Conclusion

Steady sales and a perfect product matrix constitute the core foundation of growth. In the future, Changan Qiyuan will continue to rely on Changan Automobile's SOE system strength, with a more competitive product matrix and global layout, continuously meeting users' expectations for high-quality new energy travel.

July 15, Changan Qiyuan held an event named "Global Design Showcase" in Shanghai, where its new model Q06 made its public debut. No price was announced, nor did pre-sales start; instead, it focused solely on one thing—design.

While most brands are busy piling up parameters at press conferences, Qiyuan chose to take an SUV that is not yet on the market to the design exhibition stage for a "solo walk," indicating that what Q06 wants to fight is a battle about aesthetics.And its confidence comes from a person's name: Klaus Zyciora.

Klaus Zyciora, former Head of Global Design at Volkswagen Group, core designer for Volkswagen and Porsche brands, a figure who once led the design of classic models such as Golf, Bugatti Veyron, and Volkswagen ID. Series. Since joining Changan Automobile as Vice President in October 2023, Q06 is his first mass-produced work targeting the mainstream market.

International Design Master "Enters China" Focused on Leading Changan Qiyuan

From a product level, Q06 indeed presented some design elements worth discussing.

With a length of 4837mm, a width of 1970mm, and a wheelbase of 2940mm, Q06 has already crossed the boundary of traditional compact SUVs in size, but the height of 1670mm is deliberately lowered, forming a visual proportion close to a Coupé SUV.

The 0.27Cd drag coefficient is excellent at the same level, indicating that the synergy between造型 design and engineering development is in place. In terms of proportion, the Klaus team is seriously working on a family SUV with a "sporty stance."

In addition, Qiyuan proposed a design language called "Flowing Light Aesthetics" for Q06.The beltline-less design kept the side of the car with a high level of purity, the full wheel arches shaped out the sense of power, and there were no extra decorative lines to interrupt the integrity of the body surfaces.

This "subtractive design" approach is common in luxury brands above 300,000 yuan, but in the price range of 150,000 yuan, it indeed belongs to a minority.

The interior part can better reflect the design team's intention.

All sharp edges are processed into rounded surfaces similar to pebbles, the 90.6% soft material coverage rate of the whole car, the 15.6-inch ceiling-mounted screen, and the独创 "Light Rail Piercing Building" electric sunshade are integrated on the same plane, indicating that in the two and a half years since Klaus joined, he has indeed made a fairly deep intervention in Changan's design specifications and supply chain coordination.

And in terms of underlying mechanical quality, Q06 synchronized the debut of Changan's self-developed Tianzhu Leading Ultra Intelligent Driving System, equipped with a front double wishbone aluminum suspension plus a rear five-link suspension and a dual-motor rear-wheel-drive layout that is rare in its class.

Changan Automobile Executive Vice President Yang Dayong described Q06 as a challenge to the "Impossible Triangle," meaning seeking a balance between造型, space, and handling.This is also the core value anchor Q06 is seeking for itself.

Iterating Looks into "Productivity"; Qiyuan Q06 Aims to Break the Situation

Returning to the brand level, the mission carried by Q06 has become much more complex.

From the data perspective, since Changan Qiyuan was launched in August 2023, less than three years have passed, with cumulative sales about to break 500,000 units. In the first half of 2026, deliveries exceeded 170,000 units, the AQ Series increased by 102.6% year-on-year, and the all-new Q05 has been the compact pure electric SUV sales champion for consecutive months.

However, on the other hand, its high-end product E07 sold only 802 units in the entire year of 2025, and cumulative deliveries in the first four months of 2026 were less than 200 units, almost negligible; the volume-selling Lumin Series contributed considerable figures, but prices were concentrated in the range of 30,000 to 60,000 yuan, which offers quite limited support for brand premium.

Against this background, Qiyuan chose to make Q06 focus on the design route, which is actually doing something risky but logically consistent:

In terms of price, they cannot compete with BYD; in terms of channel density, they cannot catch up with Geely Galaxy; in terms of brand volume, they cannot reach the top new forces for now. So establishing differentiated aesthetic cognition will become one of the few directions that can "move a thousand pounds with four taels".

Therefore, Klaus's joining, the design center synergy system spanning four places of China, Italy, Japan, and Germany, and the team scale covering over 900 designers in 39 countries, gave Qiyuan the capital to tell this story.

Whether these resources can be converted into end consumers' purchase decisions depends on the pricing and market performance after Q06 officially launches in September.

If it can gain a batch of loyal users in the red ocean market of compact SUVs based on design distinctiveness, then "good looks can help mainstream brands jump out of homogenized competition" will have a credible case.

Finally, there is one more point worth special attention. The all-new Q05 has already achieved a start of over 3,000 orders in three days since its launch in Thailand, while Q06 has been defined as a "global aesthetic flagship product" from the project start. Klaus's own international background and the configuration of the multicultural design team also point to this goal.

Looking at it from the background of going global, the distinctiveness and cultural penetration power of the design language might become a more effective competitive barrier than piling up parameters.After all, for overseas consumers, Chinese brands' 800V fast charging and LiDAR are not new, but a design language with distinctiveness is still a scarce item.