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In 2026, the competition for intelligence in Chinese automobiles has entered a rather subtle stage.
The Department of Equipment Industry I of the Ministry of Industry and Information Technology disclosed that since 2026, the penetration rate of passenger cars equipped with L2-level combined driving assistance functions domestically has reached 70.5%, and the penetration rate of NOA functions has reached 34.2%.
For today's car buyers, assisted driving is changing from a bonus feature on high-spec models to an increasingly common basic capability.
The industry is already preparing for the next stage. At the end of 2025, the first two L3-level conditional autonomous driving models obtained access permission, conducting pilots on designated roads under limited conditions in Beijing and Chongqing. Meanwhile, many new cars emphasized reserving sensing, computing, power supply, steering, and braking redundancy for L3 when released. Hardware is ready, but it does not mean consumers can use L3 now, but it indicates that automakers are investing in advance for the changes in regulations and liability boundaries.
More cameras, LiDAR, and chips are on the car, another question has become prominent: who is actually thinking for these cars?
From the supply side, intelligent driving capabilities are not as dispersed as the number of models. Besides automakers self-developing, Huawei Qankun, Momenta, and Horizon Robotics have entered different brands from complete systems, hardware software, and computing platforms, becoming important support for traditional automakers' intelligent implementation.
The "2025 Urban NOA Car Assistance Driving Research Report" released by the China Association of Automobile Manufacturers shows that in the first 11 months of 2025, domestic urban NOA passenger car sales were about 3.129 million, among which about 679,000 used third-party cooperative solutions; in this part of the market, Momenta and Huawei HI Mode combined accounted for about 80%. Horizon Robotics covers a wider range of models from chips and computing foundations. This not only shows that intelligent driving functions are rapidly popularizing, but also shows that underlying capabilities are still concentrated in a few suppliers and OEMs with self-developed capabilities.
For traditional automotive enterprises, purchasing mature solutions is natural. For the past few decades, automakers have always been organized parts through the global supply chain, then complete vehicle definition, integration, and manufacturing. It is just that when vehicle experience starts to be continuously rewritten by algorithms, the suppliers no longer control just a parts, but also data, iteration speed, and part of product definition rights.
This makes Changan's choice worth discussion.
First, at the end of 2025, the 30 millionth Changan China brand vehicle rolled off the production line. Changan's huge product and user base welcomed a new stage. After becoming a "new central enterprise", Changan is still promoting the goal proposed in 2017: transform into a smart low-carbon mobility technology company.
Second, intelligent driving under Changan is not a single route. Avatr and some Deepal models use Huawei Qankun solutions. Deepal L06 was jointly developed by Changan, Deepal, and Horizon Robotics. Qiyuan E07 was an earlier mass production landing point for Changan's full-stack self-developed high-level assistance driving.
Open cooperation can quickly make up for product capabilities, but a large automaker that hopes to become a technology company still needs to establish its own core capabilities.
Therefore, when Tianzhu Pilot entered the 150,000-200,000 yuan new energy SUV market with Changan Qiyuan Q06, what is worth looking at is not just what functions this car added. Changan also needs to verify a harder thing: whether self-developed intelligent driving can enter mainstream prices, and run its own data loop relying on a large enough mass production scale.
Q06, What to Compete for More in the Family SUV Market
Buying a new energy SUV for 150,000-200,000 yuan, consumers already have very few choices to lack. Leapmotor C11, Deepal S07, BYD Seal 06 and other products are all competing for family users with increasingly comprehensive requirements. Space must be large, range must be enough, comfort configurations cannot be missing, assisted driving is gradually becoming an item to compare when purchasing a car.
Changan Qiyuan Q06 started pre-sales on the evening of September 4, launching 9 models, pre-sales price 149,900-191,900 yuan, covering pure electric and extended-range two power sources. This price range is hard to decide victory and defeat by relying on a single configuration again. Users valuing space also need to compare comfort, people caring about range will calculate replenishment time, whether assisted driving is easy to use needs to be judged after truly driving.
Q06's product combination carries this ambition. 4,837 mm vehicle length and 2,940 mm wheelbase, first respond to family car space needs; pure electric and extended-range two routes, let users with different charging conditions and travel radius have choices. High-spec pure electric models use total power 330 kW rear dual motor scheme, 800V high-voltage platform and 6C fast charging extend competition to driving and replenishment experience. Front double wishbone, rear five-link suspension, and zero-pressure seats, rear entertainment screen and cold/heat refrigerator, continue to make up parts family users can perceive directly.
These configurations do not need to come one by one to win. They put together, show Q06 wants to fight for space and cost-performance users, also wants Qiyuan to have more performance, comfort and technology identity. Same price products more and more comprehensive, Q06 must make consumers remember specific differences.
And as the first mass production car equipped with Tianzhu Pilot, Qiyuan Q06 provides a perceptible entry point in intelligent assisted driving through Tianzhu Pilot - drivers can express temporary driving intentions to the vehicle using natural language.
Changan Automobile Chief Intelligent Driving Technology Officer Tao Ji compares it to a driver who needs occasional communication. For example, users hope to change lanes less on a road, or express their lane preferences on familiar commuting routes. A few gears in traditional settings are hard to cover these needs.
Interactive navigation connects end-to-end driving through multi-modal understanding, making the way of expressing intentions more natural. Tao Ji also talks about World Model, Mind Model and Ontological Model, involving road environments, intentions of other traffic participants, and the vehicle's own motion boundaries. These still belong to some continued exploration technical directions. For current Q06, a more realistic task is to solidify the already open interaction capabilities and driving assistance experience.
The technological feel in family cars, finally falls on how to use it every day, whether it can reduce operation burden. Whether users are willing to use it continuously is more persuasive than how many commands can be demonstrated on the launch event.
And according to Changan's disclosure at the communication meeting, Q06 pre-sales orders reached 11,000 units in two hours, Ultra version accounting for 53%, rear dual motor version accounting for about 30%. This is a positive early signal, indicating that new technology and new power schemes are receiving attention.
From the test drive experience of Auto Talk, Q06 is very competitive in handling, comfort configurations, and assisted driving experience. The real test is whether these advantages can remain consistent in daily use.
A Large Automaker, Why Still Do It Yourself
For Q06, "self-developed" itself will not automatically become a selling point. Its value depends on whether Changan can implement its product ideas on the car, and continuously improve during the user's car usage process.
Changan Automobile Executive Vice President and Changan Brand Business Unit General Manager Yang Dayong said on site: "The reason is simple, just two words, brand." He subsequently added: "We hope that whether it is Changan Qiyuan, or Changan Automobile, or Changan Brand products, the core technology of products must come from Changan's own hands."
This is not a temporary impulse. Changan released "Beidou Tianzhu" plan in 2018, and launched "Beidou Tianzhu 2.0" again in 2025, clearly adopting "self-development + cooperation co-creation" two routes. Previously full-stack self-developed high-level assistance driving has already been mass produced on Qiyuan E07, Tianzhu Pilot continues to push this route to products with larger coverage.
Therefore, currently it seems, Tianzhu Pilot does not mean Changan giving up cooperation with Huawei, Horizon Robotics and other enterprises. Different brands, prices and product positioning can choose different solutions; Changan needs to fill in, is its own ability to define functions, find problems and decide iteration order. Interactive navigation is a specific attempt: it comes from Changan's judgment on how users use vehicles, and also requires algorithms and vehicle engineering to complete together.
Communication meeting scene, besides brand and intelligent driving persons in charge, product, R&D, cockpit, manufacturing and service persons in charge also take turns answering questions. A driving assistance system installed into mass production car, has to go through vehicle definition, engineering development, production filling, verification and after-sales, far more than algorithm department completes a model training once.
Changan Automobile Vice President, Chief Cybersecurity Officer, Chief Digital Officer, simultaneously serving Changan Technology Director, President He Gang, explained this from vehicle engineering perspective. Intelligent driving problems occur, reason may be in perception and decision, also may come from steering, braking or power. He asked on site: "Is it eyes having problems, brain having problems, or legs having problems?"
For users, these finally manifest as whether the vehicle drives smoothly, actions conform to expectations. For R&D team, it is to put vehicle data, algorithms and actuators together to analyze. After finding problems, then collect relevant cases, train models, after verification push new version. He Gang said: "Only when you find problems, you can improve yourself quickly."
According to He Gang's introduction, Changan has already included cross-city generalization testing into development system, conducting road tests in 45 cities, and through simulation, real cars and virtual-real fusion verification polished system. This is the disclosure at Changan's communication meeting, finally still has to be tested by long-term use of different cities and different users.
Changan also launches Tianzhu Pilot Assurance Package, providing relevant compensation and exclusive services, specific guarantee subject to terms. Currently open is still L2 level assisted driving, drivers need to bear corresponding responsibility; enterprises then have to catch problems exposed during user use. He Gang's expression is: "We will take the responsibility for the whole result, take responsibility, including the subsequent continuous use period."
Self-developed also faces investment and return. Changan Automobile 2026 semi-annual report shows, first half year net profit attributable to parent company 817 million yuan, down year by year 64.32%. This financial report information placed here meaning is very direct: Technology must enter mainstream products and obtain user recognition, long-term investment has more stable foundation. Q06 undertakes is this mass production scale verification.
Driving Out of China, What Gates Does Tianzhu Pilot Still Pass
Going global is still a hot topic at technical communication meeting, but before discussing Tianzhu Pilot going global, need to first look where Changan has already sold cars.
Changan's "Hai Na Bai Chuan" plan divides global market into five major regions. As of April 2025, Changan disclosed built 9 overseas factories, global channel outlets exceeded 9,000, Thailand new energy vehicle base also entered production stage. Sales aspect, Changan overseas sales grew from 249,000 vehicles in 2022 to 637,300 vehicles in 2025, first half of 2026 exported 455,000 vehicles. Overseas has become an important source for Changan to expand scale.
Channel, factory and sales spread out, intelligent driving must keep up with products going out speed. System that works well in China, change a country whether still work well? This is Auto Talk on site chasing Changan's question, involving local roads, regulations, data processing, and adaptation work brought by left/right steering traffic environment changes.
He Gang gave a very specific example: Brazil, Mexico some roads' speed bumps, raise different requirements for recognition and deceleration. Some areas network conditions are limited, traffic signs, road participants and driving habits also different from domestic. These differences need vehicles learn and verify locally again.
Changan Brazil Factory
Intelligent driving going global cannot just rely on changing interface language, also cannot take domestic performance directly as overseas experience guarantee. Local roads data comes from where, how discover new problems, after update how verify, need a method that can operate continuously.
Talking about local computing power, He Gang said on site: "You want to do globalized business, you should build local computing power centers in these corresponding regions globally." Changan proposes data loop in local areas, its consideration includes both adapting to local roads, also meeting data processing legal requirements.
Overseas data compliance does not equal all data one by one prohibited cross-border. Most markets allow cross-border transmission meeting conditions, but enterprises need to explain collection purpose and scope, data recipients, and what mechanism provide protection.
For example, EU GDPR requires purpose restriction and data minimization, personal data transmission to third countries also need meet corresponding conditions. Vehicle location, driving habits, in-vehicle voice once able to associate personal, cannot because train model need infinitely collect. Saudi Arabia, UAE and Brazil specific rules different, similarly require enterprises establish legal paths for personal data cross-border transmission for individuals, cannot default all back to headquarters.
Local computing power, data loop and verification system will increase short-term investment, also determine whether system can truly adapt to local roads. According to He Gang's judgment at communication meeting, overseas highway navigation may first spread than urban capabilities, UAE then may become early attempt urban navigation market. This is still promotion direction, specific landing follows local testing and regulation conditions.
Make Technology Become Reason for Buying Car
Back to Q06, Tianzhu Pilot gives it added confidence, first is a more distinct intelligent experience. Space, replenishment and comfort constitute product foundation, driving assistance and natural language interaction then provide new identity.
Changan has many years vehicle R&D, manufacturing and service accumulation, can handle intelligence problems from whole vehicle angle; self-development makes product definition and software iteration distance shorter. Next need to prove, whether these capabilities can cooperate well on Q06, let users drive smoothly every day, after update also feel specific improvement.
If Q06 can establish such reputation, Qiyuan harvested will exceed one new car heat. Changan can use mass production tested capabilities to more models, let R&D accumulation get reuse, also let brand gradually form clearer technology tags.
Q06 worth looking forward to place, lies at that it brings Changan's whole vehicle experience and self-developed intelligent driving to main family able to consider price point. When Tianzhu Pilot from test drive fresh sense, change into daily car use willing open, used smooth function, it gives Q06 added confidence, will truly become consumers buying car reason.
