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Recently, Changan Qiyuan announced global sales for October 2026: 63,648 units delivered in a single month, representing a 22.24% month-over-month increase. Among them, Qiyuan Q06 sales reached 10,152 units in its first month of launch; Qiyuan Q05 sales exceeded 30,000 units for two consecutive months; Qiyuan Q07/A06 showed stable performance, jointly solidifying the brand's sales foundation.
Placing these data points back into the industry coordinate system clarifies their weight more. In 2026, the Chinese new energy market has shifted from a high-growth phase to an adjustment and decline period: penetration rates peaked and growth slowed, price wars intensified, and reshuffling under zero-sum games became increasingly brutal. While most brands are stuck in an attrition war of "trading price for volume", Qiyuan bucked the trend with a 22.24% month-over-month increase, Q05 breaking 30,000 units for two consecutive months, and Q06 breaking 10,000 in its first month. Against the backdrop of the industry generally experiencing "revenue growth without profit growth", this curve of organic growth driven by product reputation rather than aggressive volume targets is the most direct evidence of systemic potential.
Supported by three major Tianshu branded technologies Qiyuan Q06 broke 10,000 units in its first month
What truly deserves industry attention is that Qiyuan Q06 delivered 10,152 units in its first month on the market. As the masterpiece following Changan Qiyuan reaching one million sales, Q06 is positioned as a "New Tech Intelligent SUV", featuring Changan Tianshu Pilot for the first time, and relying on leading technologies such as Tianshu Cockpit 2.0 and Tianshu Chassis to comprehensively advance in intelligence and driving experience; orders exceeded 35,000 units within 24 hours of launch, with first-month deliveries breaking 10,000. From an order structure perspective, users aged 25-35 account for over 30%, and those with a bachelor's degree or higher account for over 73%. The 700 Smart Elite Edition is the most popular, accounting for over 44% of orders. Users who chose the Tianshu Pilot version reached 99%, among whom 45% directly selected the Ultra Edition— The youthful and highly educated user structure confirms the real appeal of technology accessibility to mainstream consumer groups.
More critically, the price—limited-time rights price for pure electric and extended range dual power starts at 135,900 yuan. Supported by three core technologies of Tianshu Pilot high-end intelligent driving, Tianshu Chassis, and Tianshu Cockpit 2.0, Q06 brings high-end configurations previously generally equipped on 200,000-300,000 yuan class vehicles down to mainstream household price points. When urban NOA is still mostly seen in vehicles above 250,000 yuan, Qiyuan relies on Changan's full-stack independent research and development system and the scale advantage of central enterprises to continuously lower the experience threshold for high-end intelligent driving. This is not just a pricing strategy, but a redefinition of "technology accessibility" for the mainstream household market— When intelligence changes from a premium item to a standard item, it also opens up a new direction for the value competition of household new energy SUVs .
Brand Potential: Large Single-Product Matrix Supports Million Units
In October, multiple models under Changan Qiyuan were refreshed intensively. Qiyuan A06 and Qiyuan Q07 were refreshed and launched successively. The new A06 pure electric range increased to 800km, and CATL cells are standard across the series. The new Q07 brings four standard configurations including Tianshu Pilot Pro across the series, further enhancing market competitiveness.
From its launch in August 2023 to breaking one million units in September 2026, Qiyuan has successfully navigated the path of "Central Enterprise New Force" over three years, firmly ranking first in new energy sales among central enterprises. Behind this report card is a clear large single-product matrix: Q05, leveraging the advantages of "All CATL, Good Intelligence, Large Car Frame", has remained the compact SUV sales champion for 7 consecutive months, and was the first to launch in Thailand, Uzbekistan, and Indonesia; A06 entered the mid-to-large sports sedan segment with "100,000 yuan class configuration ceiling", standardizing full aluminum front double wishbone + rear five-link suspension across the series. High-end models feature Tianshu Intelligent Driving LiDAR Edition for the first time, equipped with an 800V Silicon Carbide platform supporting 6C flash charging, replenishing 30%—80% in 9 minutes, squeezing LiDAR and high-end intelligent driving into the 100,000—150,000 yuan range .
Q05 stabilizes the foundation, A06 expands sports sedans, Q06 breaks through upwards. The three combine to support the market ranking of "Central Enterprise New Energy Champion Choose Qiyuan". At the stage where the industry shifts from incremental dividends to stock game, and users become more rational in price comparison, Qiyuan relies on a large single-product matrix rather than a single hit product to hedge against cycle risks. This long-cycle operational capability is precisely the confidence to weather the price war.
Summa ry :
With Q06 deliveries rolling out, multiple new models releasing potential, combined with overseas market growth, Changan Qiyuan is expected to welcome a new round of higher quality growth. When the domestic car market faces pressure and automakers collectively go overseas to seek growth, Qiyuan, relying on Changan's "Inclusive" strategy drive, is moving from "Product Going Overseas" to "Local Manufacturing + Market Landing" — The moves of Q05 in Thailand, Uzbekistan, and Indonesia have already set a benchmark and explored the path for the subsequent European market .
When the industry shifts from high growth to zero-sum game, the solution given by Qiyuan with "System Inheritance + Market-oriented Operation" — not relying on burning money to pile volume, but relying on full-stack self-research and central enterprise verification system to uphold the quality bottom line — is the most reference-worthy sample of central enterprises breaking through in new energy.
