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In Malaysia's SUV market, many buyers compare Proton X90 and Hyundai Tucson when choosing a car. These two models are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to save you time doing research.
The OTR selling price of Proton X90 in Malaysia is RM 106,800 - 122,800, with a total of 4 versions, including 2026 1.5T Prime X (RM 122,800), 2026 1.5T Prime (RM 116,800), 2026 1.5T Lite (RM 106,800), etc.
The OTR selling price of Hyundai Tucson in Malaysia is RM 143,888 - 197,888, with a total of 5 versions, including 2025 HEV 1.6T AT 2WD Prestige (RM 197,888), 2025 1.6T DCT 4WD Prestige (RM 186,888), 2025 1.6T DCT 2WD Prime (RM 164,888), etc.
From the price perspective, the starting price of Proton X90 is indeed RM 37,088 cheaper than Hyundai Tucson. If your budget is limited, Proton's entry-level version can already meet daily needs. But be aware, that few thousand Ringgit difference may involve trade-offs in features, depending on your needs.
Proton X90's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Hyundai Tucson's safety rating is 5★ (ASEAN NCAP), active safety systems include SmartSense.
The safety ratings of both cars are the same, and safety features in this class are quite comprehensive. New cars these days do not have poor safety, so there is no need to worry too much about this point.
Proton X90 uses FWD drive mode.
Hyundai Tucson uses FWD drive mode.
Both cars have the same drive mode, both are FWD, daily driving experience will not have too much difference.
Proton X90 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Hyundai Tucson warranty 5 years/300,000km, maintenance interval every 10,000km or 6 months.
Proton X90 and Hyundai Tucson are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, consider the one with better reputation first; if you care more about cost-performance ratio and features, choose the one with richer specifications. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, Proton X90 and Hyundai Tucson are both very good car models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your homework, compare quotes from several dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending time doing research will never be wrong.
喺馬來西亞嘅 SUV 市場，好多買家喺揀車嗰陣都會拿 Proton X90 同 Hyundai Tucson 嚟做比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一次詳細嘅比較，幫你省返做功課嘅時間。
Proton X90 喺馬來西亞嘅 OTR 售價係 RM 106,800 - 122,800，一共有 4 個版本，包括 2026 1.5T Prime X（RM 122,800）、2026 1.5T Prime（RM 116,800）、2026 1.5T Lite（RM 106,800） 等。
Hyundai Tucson 喺馬來西亞嘅 OTR 售價係 RM 143,888 - 197,888，一共有 5 個版本，包括 2025 HEV 1.6T AT 2WD Prestige（RM 197,888）、2025 1.6T DCT 4WD Prestige（RM 186,888）、2025 1.6T DCT 2WD Prime（RM 164,888） 等。
從價錢嚟睇，Proton X90 嘅起步價確實比 Hyundai Tucson 平咗 RM 37,088。如果你預算有限，Proton 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上會有取捨，具體要看你嘅需求。
Proton X90 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 ADAS (ACC, AEB, LKA, LDA, BSM, RCTA)。
Hyundai Tucson 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 SmartSense。
兩款車嘅安全評級一樣，喺呢個級別入面安全配備都算好齊全嘅。而家嘅新車安全性都唔錯，唔使太擔心這一點。
Proton X90 保修 5 年/150,000km，保養間隔 每 10,000km 或 6 個月。
Hyundai Tucson 保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Proton X90 同 Hyundai Tucson 都係馬來西亞市場嘅主流選擇，適合家庭用、日常通勤。如果你更睇重品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，就選配置更豐富嗰款。最後都建議兩款都去試駕，親身體驗先係最重要。
總括嚟講，Proton X90 同 Hyundai Tucson 都係馬來西亞市場幾好嘅車型。揀邊一輛，關鍵仲係要看你個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，再去做試駕先做最終決定。買車係件大事，花少少時間做功課絕對無錯。
又一款國產全球車來了，風雲 T7 正式開啟預售，10 萬出頭的價格，能拿下全系標配大容量犀牛電池，CLTC 續航更是達到 600 公里，這樣的一台全球品質純電 SUV，絕對不容錯過！那它到底還有哪些硬核實力呢？
8 月 12 日，全球品質純電 SUV 風雲 T7 正式開啟預售，本次預售發布會以“慢功造好車，久等了”為主題，傳遞風雲 T7 秉持長期主義的造車理念，以全球標準打磨產品、紮實造品質全球車的堅守，也道出品牌對用戶長久期待的誠摯感恩。新車共推出 3 款版型，預售指導價格為 10.99 萬元至 12.99 萬元，且享受 7 重購車權益。
當下全球汽車產業邁入“中國時間”，中國新能源智造持續領跑海外市場。依托奇瑞 23 年全球化技術積澱，風雲 T7 走出反向出海試煉路徑，拒絕行業速成造車思路，以全鏈路全球嚴苛標準打磨整車實力。
圍繞品質生活六大核心新剛需，將顏值剛需、安全剛需、出行剛需、智能剛需、舒享剛需、安心剛需融為一體，打造全球品質純電 SUV，適合通勤、遠途、戶外、多人出行等多元場景。
顏值剛需丨全球審美融合東方雅韻，長效質感在線
依托奇瑞 10 大全球設計中心，5000 餘名海內外用戶全程共創，同源車型 Lepas L6 亮相米蘭設計周收獲國際認可，風雲 T7 融匯全球審美，顏值持久在線。馭風前臉、風塑綢緞車身、天際霞光尾門，平衡國際簡約審美與東方雅致氣韻。 整車漆面標準同步海外嚴苛耐候要求，提供熾焰橙、山煙紫、雲粉米、流光銀、青竹灰、墨石黑 6 款配色。
內飾分溫暖黑棕、極夜黑曜兩種風格，雲翼環抱座艙搭配大面積軟包覆，鵝卵石懸浮揚聲器、菱格絎縫細節精緻；所有內飾皮革、密封條、塑膠件不易硬化褪色，常年使用依舊嶄新耐看，兼顧顏值和質感。
安全剛需 | 全域五星防護體系，全球路況全維度兜底
風雲 T7 對標 2026 版 E-NCAP 五星安全標準設計、功能安全 ASILD 最高等級。2 年策劃，3 年研發，共投入 81 台專屬耐久車同步路試，整車累計測試里程超 600 萬公里，耐久專項實測 145 萬公里，同時針對東南亞雨季、中東高溫暴曬、印尼高濕等多種全球多地進行極限實車試煉。
車身採用 80% 高強度鋼、18.84% 熱成型鋼打造九橫五縱籠式車身，採用 shotgun 結構、雙框副車架+Pack 防撞樑，鋼筋鐵骨保障乘員艙安全，前面 9 條 + 側面 6 條碰撞傳力路徑最大化分散碰撞能量，留存乘員生存空間；除此之外，還搭載了 9 個安全氣囊，包含 48L 雙腔遠端氣囊和後排側氣囊，360°全方位保護乘員安全。
風雲 T7 全系搭載犀牛電池，超強 6D 防護構築電池安全堡壘全方位抵禦擠壓、穿刺、衝擊，為動力電池構建多層立體安全屏障。面對夏季暴雨頻繁，犀牛電池 IP68 防水為國標 96 倍，無懼雨季內澇、路面積水、戶外涉水，有效防止電池進水短路隱患。
出行剛需 | 全系 600 公里續航平權，適應全球多元氣候工況
基於全球多地能源與氣候需求，風雲 T7 實現續航配置全系平權，全系標配大容量犀牛電池 65.05kWh，CLTC 600 公里續航，實測續航 667+ 公里，“反向虛標”解決焦慮。電池 30% 充到 80% 只需 20 分鐘，一杯咖啡時間即可再次出發。
風雲 T7 搭載全域一體化熱管理雙源寬熱泵空調 + 高壓 PTC，北方用戶冬季也能放心開。-30°C-55°C 超寬溫域穩定運轉，低溫環境制熱更省電、高溫環境散熱更高效。配合全系標配的 AGS 智能進氣格柵與 14 項低風阻優化，高低速能耗更穩定。
智能剛需 | 艙駕一體 8775 芯片 一半識你一半護你
新能源時代，無智能不品質。風雲 T7 搭載艙駕一體 8775 芯片，做到艙駕雙優，兩大域無縫協同，一半識你，一半護你。該芯片具備 4nm 製程，72TOPS 高運算力，響應僅需 80ms，開機提速 33%，開機速度更快、螢幕操作更順滑，智能交互響應更迅捷。
智能座艙方面，15.6 英寸 2.5K 高清大屏畫面細膩真實，防眩光、抗反射、抗指紋，CarPlay、HUAWEI HiCar、CarLink 無線連接，覆蓋市面 99% 以上手機投屏，上車即可實現無縫互連。靈犀智艙 2.0 帶來全能陪伴的夥伴，擁有小奇同學、東北老姨、抬杠大師、口語老師、故事大王、職業辯手六大真人感陪伴體驗。內置小憩、露營、寵物、醒神等六大場景模式，讓車真正成為識你的移動空間。
風雲 T7 搭載獵鷹 500 駕駛輔助系統，集成 3 顆毫米波雷達、7 個高性能攝像頭、12 個超聲波雷達，總計 22 顆高精度傳感器（3R7V12U），看得遠、看得清、測得準。能夠 300+ 全場景自動泊車，行業覆蓋最全。斷頭路泊車、一鍵循跡倒車、跨樓層泊車等都能實現，從此告別“停車難”，實現泊車自由。
舒享剛需 | 超大座艙空間 大師級底盤調校穩穩出行
整車尺寸 4570×1852×1694mm，軸距 2700mm，車內得房率 84%，後排純平地台，同級領先的 911mm 腿部空間，後排放倒拓展 1955mm 純平大牀，常規行李廂 450L、拓展至 1550L，充足裝載空間適合戶外穿越、多人結伴出行。
9 層雲感座椅，軟而不塌，久坐不累，另外座椅還有通風加熱功能。加熱方面，實現 3 檔溫控調節，-20℃環境下，5 分鐘速加熱至 30℃，快速溫暖全身；座椅通風採用吸風設計，夏天後背不悶汗，滿足用戶的舒適需求。 細節方面，風雲 T7 同樣可圈可點。全車 38 處巧思儲物空間，收納有序，盡享精緻生活。四個最大承重 300kg 的鉚環和兩個最大承重 3kg 的掛鉤，露營裝備、大件貨物都能牢牢固定。
舒適乘駕，離不開出色底盤的加持。風雲 T7 底盤採由瑪莎拉蒂前底盤調校專家領銜的國際化底盤團隊傾力打磨，50.8:49.2 黃金軸荷比能有效抑制轉向推頭、甩尾現象，提升過彎穩定性與直線行駛循跡性。
早在 2009 年，奇瑞就自主設計了中國第一台地面移動型雙軸 K&C 試驗台。26 年的設計功底賦能底盤性能，帶來更卓越的乘駕質感體驗。
安心剛需 | 2 終身權益 + 2 兜底權益，全週期用車無憂
奇瑞不止為用戶帶來硬核实力的產品，更站在用戶視角，全盤考量購車之後的全週期用車體驗，直面大家對於車輛故障、後期養車成本等實際顧慮。為此風雲 T7 推出兩大兜底保障、兩項終身權益，從購車到長期使用全程守護。
兩大兜底：①動力電池安全兜底：因動力電池自身原因導致整車發生熱失控損毀，奇瑞將賠付同款新車或不低於原車配置新車；②輔助駕駛兜底：自購車之日起一年內，在“泊車場景”、“智能領航場景”判定為“智能駕駛輔助系統原因”導致事故，造成車上人員傷害與第三者損失賠償的，最高賠償 500 萬。
兩大終身權益：①整車終身質保：價值 10000 元整車終身質保（含三電），易損件、特殊件除外；②終身保養套餐：666 元購價值 3999 元終身基礎保養套餐（1 次/年）。
從全球標準研發、全球審美設計、全球工藝製造，到全球路況驗證，風雲 T7 以全鏈路全球品質，樹立起純電 SUV 的價值標竿。它歷經世界淬煉，最終奔赴中國用戶，以顏值、出行、安全、智能、舒享、安心六大剛需的全能滿足，回應品質家庭的所有期待。風雲 T7，不僅是一台凝結全球技術與品質的座駕，更是全球標準與中國家庭需求深度共鳴的時代之選。現已就位，靜候每一位熱愛生活的你。
奇瑞風雲 T7，作為一款全球品質 SUV，它用硬核的全能實力，回應了 10 萬級預算家庭，顏值在線，安全、智能、舒享拉滿，質保權益更是給用戶吃下一顆定心丸，續航超越同級，完全滿足細分市場用戶的買車需求。據悉，風雲 T7 已經到達終端店，感興趣的朋友可以去就近門市近距離感受和體驗這台全球車的魅力吧！
In Malaysia's SUV market, many buyers compare Proton X70 and Chery Tiggo 7 PHEV when choosing a car. These two models are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to save you time on research.
Proton X70 OTR price in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300), etc.
Chery Tiggo 7 PHEV OTR price in Malaysia is RM 129,750 - 129,750, with a total of 2 versions, including 2025 1.5T 90km CSH (RM 129,750), What charging methods does the Tiggo 7 PHEV support? Can it be charged using a home power socket? (RM 117,478), etc.
From a price perspective, Proton X70's starting price is indeed RM 22,950 cheaper than Chery Tiggo 7 PHEV. If your budget is limited, Proton's entry-level version can already meet daily needs. But note, those few thousand cheaper might involve trade-offs in features, depending on your specific requirements.
Proton X70 safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Chery Tiggo 7 PHEV safety rating is TBD, active safety systems include Basic.
In terms of safety features, both cars have received good ratings. However, there are some differences in functionality between Proton X70's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and Chery Tiggo 7 PHEV's Basic. If you value active safety, you can compare the feature lists of both in detail.
Proton X70 adopts FWD drive mode.
Chery Tiggo 7 PHEV adopts FWD drive mode.
Both cars have the same drive mode, both are FWD, so daily driving experience won't differ much.
Both Proton X70 and Chery Tiggo 7 PHEV are mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, you can prioritize the one with better reputation; if you care more about cost-performance and features, then choose the one with richer configuration. Finally, it is recommended to test drive both, as personal experience is the most important.
Overall, both Proton X70 and Chery Tiggo 7 PHEV are very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do your research, compare quotes from several car dealers, and then test drive to make the final decision. Buying a car is a big matter, taking time to do research will never be wrong.
On July 24, Great Wall Motor Chairman Wei Jianjun officially announced two new cars via Weibo — Great Wall Ora 5GT, Great Wall Ora 5 Sport Edition. Both cars are positioned as hatchback sport coupes, aiming to provide new choices for young users who love sporty styles and pursue driving pleasure. As Chairman Wei said: "For a long time, when people mention hatchback coupes, they first think of joint venture models. In this niche track, our domestic brands will also fight for respect and make a good car for friends who like it." The arrival of Ora 5GT and Ora 5 Sport Edition is exactly the fulfillment of this promise.
Dual-car differentiated positioning, two sport philosophies covering two types of young users
The launch of these two models uses two different sport philosophies to cover two types of young users — Great Wall Ora 5 Sport Edition focuses on urban fashion, integrating sport aesthetics into daily travel; Great Wall Ora 5GT dives deep into handling and sport performance, prepared for young people who are unwilling to compromise and persist in being themselves. This is not a short-term trend-chasing product layout, but the result of Great Wall Motor starting category research and continuous improvement iterations many years ago. This also once again verifies Great Wall's consistent forward development approach and long-term strategic layout.
Factory Original is High Customization, Natural Sport Aesthetics and Driving Pleasure Both Fully Realized
Ora 5GT and Ora 5 Sport Edition adopt natural sport aesthetic concept design, following Ora family design language. While inheriting the brand's high-value gene, they shape distinct sport temperaments with differentiated sport kits and exclusive design details, balancing brand identity and model-specific personality. Ora 5GT focuses on extreme performance sport style, equipped with aerodynamic GT kit, including wind-cutting front splitter, sport side skirts, wind-sweeping rear spoiler, etc. With the stance of "Factory Original is High Customization", the performance sport presence is maxed out. At the same time, exclusive sport car colors with more tension and personality-attracting are matched. Color saturation fits competition style, further amplifying the whole car presence.
[Great Wall Ora 5GT]
Ora 5 Sport Edition adopts color-block two-tone body design, matched with sport-style body kits and red brake calipers. Every detail interprets the exclusive style of sport models. Overall color style is fresh and trendy, versatile texture, wrapped with gentle and introverted temperament in the showy presence. Suitable for daily commuting, urban travel, and suburban outings, easily handling full-scenario travel.
[Great Wall Ora 5 Sport Edition]
At the driving performance level, both cars are also worth looking forward to. Previous exposed camouflage vehicle road test footage shows that Ora 5GT overtakes cleanly, cornering posture is stable, lateral support is in place, solid chassis foundation is evident. The visual characteristics of quad exhaust tips make people even more full of expectations for its performance. Precise handling makes every steering turn just right. "Good looking, easy to drive, both can be obtained" — as Wei Jianjun said, from design to driving control, both cars strive to achieve looks and performance both at the top level.
Rooted in Local, Focusing on Global, Ora Globalization Process Accelerates Again
The significance of the two cars is not limited to the Chinese market. Wei Jianjun clearly stated: "In the future, these two models will all be exported. We work hard to make them global cars, so that impressive stances from China can be seen on streets all over the world." Ora 5GT and Ora 5 Sport Edition are exactly oriented in this direction. From R&D to manufacturing, they are promoted according to global standards, committed to making Chinese domestic brand hatchback coupes gallop on global streets.
This confidence comes from Ora brand's increasingly eye-catching global market performance. In June 2026, Ora brand sales reached 10,806 units, year-on-year growth 229.15%, already entered more than 50 countries and regions globally. Among them, Ora 5 cumulative orders in Thailand broke 5,000 units; in Brazil market, listed only 24 hours and sold out completely; on June 30, Ora 5 officially launched in Madrid, Spain, at the same time launched Italy journey, announcing Ora comprehensive entry into Europe; starting from July, Ora 5 has successively landed in Australia, South Africa, Indonesia and Central and South America and other regions. From Southeast Asia to South America, from Europe to Oceania, Ora takes one step at a time, making Chinese domestic brand product power won widespread recognition from global markets. The addition of Ora 5GT and Ora 5 Sport Edition will further enrich Great Wall Ora's global product matrix, boosting Ora globalization strategy steadily forward.
Currently, Ora 5 Sport Edition has successively arrived at nationwide sales outlets, welcome to visit stores for viewing. The two new cars will also officially launch soon, for more information please pay attention to Ora official platform.
In the SUV market in Malaysia, many buyers compare Proton X50 and Hyundai Tucson when choosing a car. These two cars are quite close in price and positioning. Today we will do a detailed comparison from multiple aspects to save you the time of research.
The OTR price of Proton X50 in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price of Hyundai Tucson in Malaysia is RM 143,888 - 197,888, with a total of 5 versions, including 2025 HEV 1.6T AT 2WD Prestige (RM 197,888), 2025 1.6T DCT 4WD Prestige (RM 186,888), 2025 1.6T DCT 2WD Prime (RM 164,888), etc.
From a price perspective, the starting price of Proton X50 is indeed RM 54,088 cheaper than Hyundai Tucson. If your budget is limited, Proton's entry-level version can already meet daily needs. But note, the few thousand cheaper, there might be trade-offs in features, it depends on your needs.
Proton X50 comes with 1.5L 4-cyl, horsepower 105 hp. Official fuel consumption 6.0 L/100km.
Hyundai Tucson comes with 1.5L Turbo, horsepower 140 hp. Official fuel consumption 7.0 L/100km.
In terms of power, Hyundai Tucson's 1.5L Turbo has 35 more horsepower than Proton X50's 1.5L 4-cyl. However, for daily city driving, the power of both cars is sufficient, you won't feel lacking power.
Proton X50's safety rating is 5★ (ASEAN NCAP), active safety systems include ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
Hyundai Tucson's safety rating is 5★ (ASEAN NCAP), active safety systems include SmartSense.
Both cars have the same safety rating, safety features are quite complete in this class. New cars nowadays have no issues with safety, no need to worry too much about this.
Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Hyundai Tucson warranty 5 years/300,000km, maintenance interval every 10,000km or 6 months.
Overall, Proton X50 and Hyundai Tucson are both excellent models in the Malaysian market. Which one to choose depends on your personal needs and budget. We suggest doing your research, comparing quotes from multiple dealerships, and then test driving to make a final decision. Buying a car is a big deal, spending time researching is never wrong.
老魏同長城汽車嘅「一鍵連三」又嚟咗。
7 月 16 日魏牌 V9X 家庭版上市，1.5T 超級混動將門檻拉低到 33 萬級；7 月 18 日長城 H10 開啓預售，名字同地點都係網友票選；7 月 19 日全新坦克 300 又帶住 Hi4-Z 殺出嚟。
三款車，三個品牌，四日之內，魏建軍將壓咗半年嘅子彈一股腦兒打咗出去。
熱鬧係真嘅。但熱鬧背後，係另一組數字。新車連擊嘅頭兩日，長城上半年報預告出咗嚟——23.5 億至 26 億元嘅淨利潤，同比減咗接近 40 億，幾乎腰斬。資本市場冇砸盤，反倒平靜得有些意外。老魏及時出手，喺社交平台上面將利潤下降嘅原因掰開揉碎講咗：海外稅收補貼延期、匯率波動。市場冇跑，呢一關算係險過。
但三款新車同時往外衝，亦將長城嘅底牌亮明咗——喺呢個時間點，必須打一場冇退路嘅硬仗。
坦克：守城，從來都係比攻城難
坦克而家嘅位置好尷尬。
上半年賣咗 9.26 萬輛新車，同比跌咗 10 個點。6 月單月 1.57 萬輛，跌幅擴大到 27%。諗返五年前坦克 300 剛推出嗰陣，加价 5 萬塊都係一車難求，而家月銷從頂峰時嘅一萬輛跌咗到三千輛上下。
坦白講，唔係車唔得咗，係賽道變咗。2026 年，方盒子大行其道，40 多個玩家擠咗入嚟，冇人再計較係唔係純正硬派越野。對手幾年攻唔落嘅硬派城池，靠一款「似越野嘅方盒子」直接登頂銷冠，坦克嘅護城河，被繞過去咗。
但坦克唔係冇動作。全新坦克 300 將軸距怼到 3010mm，Hi4-Z 綜合功率 560kW、零百 4.3 秒、純電搞到 200 公里。坦克品牌 CEO 谷玉坤喺預售發布會上講，呢個係用戶定義嘅「坦克 300 應有嘅樣子」。呢句說話放喺 2022 年，係無人敢質疑嘅實力宣示；放喺 2026 年，聽落嚟更像係一種自我警醒。
更大嘅壓力來自內部。魏牌本身定位高端，哈弗品牌都要向上，長此以往，坦克嘅越野優勢必然被兄弟品牌同外部對手同時稀釋。守城，從來都係比攻城難。
呢個迫使坦克必須持續品類創新。全新坦克 300L 定位面向年輕群體嘅潮玩越野 SUV，喺硬派越野賽道產品同質化明顯嘅背景下，新車依托混動動力、原廠改裝拓展能力、豪華座艙形成差異化——你抄我嘅方盒子，我玩我嘅生態圈。
谷玉坤透露，開啓預售後，市場訂單表現超出前期預判，「每一日嘅訂單量，相當於之前一個月嘅銷量。」喺守嘅基礎上，坦克再次出征。
魏牌：接咗世界冠軍嘅波，能接住市場嗎？
魏牌，係魏建軍賭上姓氏做嘅品牌。
2025 年，佢總算重回 10 萬輛大關。今年上半年，都守住咗 29% 嘅同比增長。數字靚靚，但仲唔能話穩咗。增量嘅主力依舊係高山，真正檢驗魏牌高端成色嘅，係旗艦 V9X。
為此，魏牌再推家庭版，拉低門檻，擴大戰火。魏建軍親自為乒乓球奧運冠軍陳夢交付新車。呢次唔係魏牌第一次攞到冠軍車主——吳敏霞、潘曉婷都喺度。交車儀式結束，兩人都切磋球技。兩局落嚟，陳夢冇幾多讓，老魏攞咗一分，直呼「術業有專攻，今世我哋就將汽車做好咗」。
陳夢有句話，特別適合魏牌：「體育運動同造车一樣，基礎根基好重要。得高手先睇得出嚟，外行睇唔出嚟。」大家都知道魏牌技術底子厚，吃虧喺講唔好營銷故事。唔怪魏建軍曾罵「好車賣唔好就係犯罪」。
客觀而言，V9X 上市兩個月，成績算唔係最好，但勝喺穩。大定用戶入面，揀 2.0T 版本比 1.5T 多，加長版比例超乎預期——買呢啲車嘅人唔係奔住平嚟嘅，係奔住「有嘢」嚟嘅。
而家家庭版將 1.5T 超級 Hi4 拉低到 33.18 萬元，權益後 31.68 萬元起，雙動力四款車嘅覆蓋 30 至 40 萬元區間，搶嘅就係理想 L8 同問界 M8 嗰班人。產品力上絕對唔差：全系標配雙腔空懸、後輪轉向，純電超 400 公里，綜合近 1700 公里，VLA 大模型輔助駕駛能聽明「超越前方慢車」呢種指令。
世界冠軍嘅波，老魏接咗住。V9X 能唔能接住市場嘅波，下半年見分曉。
H10：將「長城」兩個字還返畀長城
H10 可能係今年長城最值得玩味嘅一款車。
冇掛「HAVAL」尾標，直接掛咗「GWM」同「長城汽車」四個大字。據講內部曾經為此吵翻咗——哈弗團隊覺得「旗艦被人端走咗」，魏建軍堅決拍板：尊重網友投票。
冇人諗到，呢個背後係長城十年來最大嘅一次戰略轉向。2026 年，魏建軍將話挑明：長城只有一個主品牌，哈弗、坦克、魏、歐拉、炮係品類，唔係獨立品牌。
H10 就係收嘅第一步。車喺哈弗渠道賣，車尾掛 GWM，車頭暫時留咗 HAVAL——過渡期既穩住渠道利益，又讓「長城」先喺旗艦上站住腳。
技術上係咁，五個品牌各自搞平台嘅年代結束咗，全收回歸元平台，兼容五種動力，研發成本據講能降七成。
過去幾年，海外市場呢套邏輯已經跑通咗——換咗 GWM 標之後，品牌認知度升咗四成。而家反向導回國內，用一輛車將「長城」兩個字重新刻入消費者腦入面。
長城 H10 開啓預售前，魏建軍發咗條長微博，親自幫呢部車定咗調——「新物種」。佢話呢係市場上唯一嘅「大六座方盒子 SUV」，一輛車幹三件事：MPV 嘅空間、城市 SUV 嘅智能、泛越野嘅通過能力。老魏劇透咗唔少細節：70 幾次評車會，工程師被他攪得夠嗆。車漆調咗成百輪，關門聲調咗 30 多版，就為咗「嘭」嗰一聲悶響，「唔可以散，唔可以碎」。
2026 年，長城喺國內市場嘅「收」，H10 開咗扇門。能唔能走通，得睇下半年賣得點樣，亦睇落來換代車敢唔敢徹底將 HAVAL 拿咗。收翻嚟，比拆出嚟難。
上半年報：利潤腰斬，但冇人跑
2026 年上半年，長城汽車歸母淨利潤預計 23.5 億至 26 億元，同比下滑近六成。出乎意料係，市場冇砸盤，反倒用腳投咗支持票。
魏建軍嘅誠懇係最大加分項。佢提到利潤下滑兩大核心客觀因素：
其一，2025 上半年確認 22.74 億元海外稅收補貼，今年補貼延期，基數大幅縮水；
其二，去年匯兌收益 14.93 億元，今年匯率波動產生匯兌損失，一增一減近 40 億差額，直接抹平利潤。
剔除兩項非經常性因素，主業經營依舊穩定，二季度業績環比大幅回升。
當然，真正撐住長城底色嘅係海外。上半年出口 29 萬輛，同比增長 47%，6 月單月過咗 6 萬輛，海外銷量佔比逼近五成。長城靠泰國、巴西嘅本地化工廠同多動力路線，硬係避開咗一波正面廝殺。
當然，呢套打法眼睇係奏效，稅收同匯率亦都說明咗一件事：海外係護城河，都係蹺蹺板——你踩上嗰陣，唔知邊頭會突然翹起嚟。
國內市場則各品牌分化明顯。哈弗微增 1.82%，基本盤冇丟；魏牌漲咗三成，但 V9X 仲喺爬坡，高端化冇完全立住；坦克有啲危險，硬派賽道被撕開咗一道口子。歐拉靠低基數翻咗個身，但體量太細，撐唔起場面。
但係長城手裏仲有一張牌係別人抄唔走嘅：健康。佢 6 月底國內庫存係數只有 1.3，行業平均係 2.0。經銷商唔壓貨、現金流唔斷，呢喺整個行業都在「以價換量」嗰陣，幾乎係獨一份嘅底氣。
而家嚟睇，長城汽車市場冇跑就依賴兩點：海外撐住咗增長，低庫存撐住咗健康。
但危險並冇解除。下半年三款新車能唔能將量頂上嚟，仲係問號。資本市場畀嘅耐心，從來唔係無限續杯嘅。長城唔可以鬆啖氣。
打唔倒嘅老魏
最後聊聊魏建軍呢個人。
上半年佢最出圈一幕，係同剛畢業嘅大學生合唱《不再猶豫》，全程跑調唔說，仲自嘲彈吉係擺拍。
一位 62 歲嘅千億老板，願意將「唔完美」攤喺鏡頭前。呢件事放喺三年前嘅長城，想都唔好想。
更狠係，佢去成都當交車員，穿工服俾用戶做 PDI 檢測；去杭州當銷售顧問，陪客戶試駕。佢就一句說話：「呢個代言唔係走形式，由研發、質量、服務到用戶需求，全管。」
有人問佢怕唔怕翻車，佢回：「翻車好有可能，但我心理素質比較好。」
底氣喺邊？「長城產品未必最好，但公司最透明、最老實。」
佢話企業競爭到最後係「價值觀美學嘅競爭」——誠信、透明、質量、長期。呢說話喺今日嘅汽車圈，聽落嚟好似個「另類發言」。
但正係呢種「另類」，令長城利潤腰斬嗰陣，市場冇跑。資本市場信嘅唔係數字，係老魏嗰句「我管呢車一輩子」。
上半年只係序章。7 月 16 到 19 日呢四日嘅新車連擊，先至係長城下半年嘅起手式。
坦克要守城，魏牌要破局，H10 要畀哈弗搵個新錨點。三條線，三個戰場，魏建軍同團隊全押上咗。
2026 年嘅下半場，長城能唔能「終可見」，得睇呢三仗點打。
In the SUV market in Malaysia, many buyers compare Proton X50 and Mazda CX-3 when choosing a car. These two cars are quite close in price and positioning. Today, we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Proton X50 in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300), etc.
The OTR price for Mazda CX-3 in Malaysia is RM 126,159 - 139,159, with a total of 2 versions, including 2023 2.0L High (RM 139,159), 2023 2.0L Plus (RM 126,159), etc.
From a price perspective, the starting price of Proton X50 is indeed RM 36,359 cheaper than Mazda CX-3. If your budget is limited, the entry-level version of Proton can already meet daily needs. But also note that the few thousand difference may involve trade-offs in features, it depends on your specific needs.
Proton X50 adopts 4WD drive mode.
Mazda CX-3 adopts FWD drive mode.
Proton's 4WD and Mazda's FWD will feel different in handling, test drive comparison is recommended.
Proton X50 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
Mazda CX-3 warranty 5 years/150,000km, maintenance interval every 10,000km or 6 months.
The warranty conditions for both cars are the same, no need to worry about this aspect. Actual maintenance costs depend on the brand's service network and parts prices, suggest asking real owners in car owner groups for their experiences.
Proton X50 and Mazda CX-3 are both mainstream choices in the Malaysian market, suitable for family use and daily commuting. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about cost-performance and features, choose the one with richer configuration. Ultimately, it is recommended to test drive both, personal experience is the most important.
Overall, Proton X50 and Mazda CX-3 are both very good car models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. It is recommended to do research, compare quotes from several car dealerships, and then test drive to make the final decision. Buying a car is a big matter, spending time doing research will definitely not be a mistake.
编辑｜郭小松
出品｜马路咖啡in
2026年上半年对所有车企都是一场“大考”，新能源车政策的大幅退坡、宏观经济消费疲软、外部局势黑天鹅事件等多重因素叠加，市场不仅开年即遇冷，还随着外部环境变化愈发复杂。
乘联会的数据显示，1-5月狭义乘用车累计零售709.9万辆，同比下滑19.5%；其中新能源车零售369.7万辆，同比下滑15.1%；燃油车零售340.2万辆，同比下滑23.7%。
唯一的亮点是汽车出口，1-5月累计出口337.3万辆，同比大幅增长68.1%；内部结构上，40万以上车型累计零售23.9万辆，同比增长16.9%，再放大看，20万以上车型零售大幅跑赢大盘。
这组数据说明，在这场大考中，要想交出高分卷，必须具备解出“出口”和“高端化”这两道大题的能力。
当然，选手最好能做到面面俱到“不偏科”，而成绩优异的吉利汽车，恰恰就是这么一位能解大题也能做好基础题的多边形选手。
稀缺的“调整力”
上半年，吉利累计销售142万辆，同比微增1%，是主流车企中少有能保持正增长的；其中，新能源车累计销售近80万辆，同比增长10.25%，渗透率56%；累计出口超47万辆，同比增长158%，超过2025年全年出口量，并拿下同期自主品牌海外销量“增速王”。
结构上，吉利银河累计销售52万辆，同比下滑5%；领克累计销售14万辆，同比下滑6%；极氪累计交付18万辆，同比增长97%。
从以上数据来看，吉利上半年呈现出“整体稳健、结构持续改善”的趋势，而后者重点就体现在出口和高端化两大领域。
出口方面，吉利月度出口量从年初的6万+，逐步提升至8万+，又在上半年最后一个月一步迈过10万+门槛。而且这还是在“缺船”的前提下，如果没有这一问题，其出口量还可以更高。
出口占比随之飙升：6月单月出口占比已达42.72%，半年累计占比33%；而去年同期，这两个数字分别只有16.95%和12.98%。
得益于超预期的出口表现，2026年还未过半，吉利就两次上调全年出口目标，先从年初的64万辆上调至75万辆，又在近期再次上调至100万辆，贡献出中国车市惨淡中的一抹亮色。
不过，笔者认为，100万辆或许还不是吉利今年出口量的最终剧情。
高端化方面，极氪是核心引擎，6月交付35169辆，再创历史新高，并连续三个月站在3万+台阶，且仍保持向上势头。同时，极氪自身的销售结构正在快速改善，截至6月底，其单车均价已经接近35万元，去年同期这一数字还在30万元左右。
吉利整体的销售结构自然也随之改善，6月单月和上半年，极氪占总销量比重分别为14.61%和13%，而去年同期这一占比分别为7.08%和6.44%。
按照官方此前透露的消息，吉利出口车毛利率比国内高10%，出口和高端化双线叠加，吉利今年的盈利必然会大幅改善，这一点在半年报上就会有所体现。
正如笔者此前多次表达的观点，面对2026年的复杂局势，车企最好是个多边形战士，哪个领域都能打，一个领域遇阻能马上调整到另一个或者另几个领域，而这种“调整力”无疑是最为稀缺的。
下半场怎么打？
实际上，2026年是吉利出口全面发力元年，所以尽管增速极高，但吉利的步伐并不算“激进”，依然选择了需要更长时间布局和见效的“体系出海”，只不过其与海外合作伙伴的轻资产模式，为其带来了效率优势。
在欧洲，吉利将借助沃尔沃的产能、渠道、售后体系，快速落地相关产品；吉利也将收购福特在欧洲的闲置产线，并与福特合作推出多款全新车型。以此规避关税风险。在马来西亚，吉利依托宝腾辐射整个东盟市场；在韩国、巴西、拉美等地，吉利与雷诺合资合作。
吉利已经确定要在全球打造3个20万级市场（欧洲、东盟、拉美非洲）、2个10-15万级市场（东欧、中东亚太）；目前已在100多个国家和的确布局了超1900家销售和服务网点。
值得注意的是出口与高端化共振。极氪9X将于三季度正式出海，首先登陆中东地区，后续进入欧洲、拉美、中亚等全球市场；009光辉将于四季度在香港上市；而7X、009等极氪车型也均在海外颇受欢迎。
产品阵容上，吉利目前缺少走量的主流纯电车型和SUV车型，下半年需要在这方面着力补齐，银河TT、战舰700（9月上市）、银河8系SUV等主流纯电和SUV车型将在下半年投放；极氪还将推出9X五座版、光辉版及另一款全新车型；领克除07GT外，还有一台中大型SUV，或为领克的8系SUV。
伴随着新车型的是吉利技术体系的升级，包括800V平台、全新电驱、新一代6C倍率神盾金砖电池、CTB电池结构、超低温热泵等。
据笔者了解，吉利5-6月一直在为经销商减库存，两个月累计减少库存约5万辆，为下半年的新车潮做好准备。
如果说上述都是看得见的动作，那么“一个吉利”的整合则仍在看不见的后台持续推进。6月13日，吉利控股集团董事长李书福公开表示，将有序“关停并转”吉利汽车集团有限公司相关冗余主体，集中优势资源，做强吉利汽车控股有限公司（HK.0175）核心上市平台。
这是《台州宣言》发布近两年后，李书福首次在公开场合如此明确、直接地表态要把0175作为核心上市平台做大做强。这预示着“一个吉利”整合将进入新阶段，未来更多相关资产有望并入上市公司，而电池业务的并入已在推进中。
这不仅关乎资本市场，更关乎吉利下半场的战斗力。当多数车企还在国内红海里拼刺刀，吉利已经用出口和高端化开辟了第二战场。
半年考的高分不是终点，而是又一轮洗牌的开始。
