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喺馬來西亞嘅 SUV 市場，好多買家喺揀車嘅時候都係拿 Honda CR-V 同 Volkswagen Tiguan 嚟做比較。呢兩款車喺價位同定位上都幾接近嘅，今日我哋就從多個方面做一個詳細嘅比較，幫你省下做功課嘅時間。
Honda CR-V 喺馬來西亞嘅 OTR 售價係 RM 178,200 - 195,900，一共有 4 個版本，包括 2026 e:HEV 2.0L 2WD RS（RM 195,900）、2026 1.5T 4WD V（RM 181,900）、2026 e:HEV 2.0L 2WD E（RM 178,200） 等。
Volkswagen Tiguan 喺馬來西亞嘅 OTR 售價係 RM 206,540 - 260,024，一共有 2 個版本，包括 2025 Allspace 2.0T R-Line（RM 260,024）、2025 Allspace 1.4T Elegance（RM 206,540） 等。
從價錢睇嚟，Honda CR-V 嘅起價確實比 Volkswagen Tiguan 平咗 RM 28,340。如果你預算有限，Honda 嘅入門版已經可以滿足日常需求。但都係要注意，平幾千塊嘅，可能喺配備上會有取捨，具體要看你嘅需求。
Honda CR-V 搭載 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
Volkswagen Tiguan 搭載 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
兩款車用嘅係同一套動力系統，日常開起嚟嘅感受基本冇分別。油耗方面都差唔多，唔使太糾結這一點。
Honda CR-V 嘅安全評級係 5★ (ASEAN NCAP)，主動安全系統包括 Honda SENSING (ACC, CMBS, LKAS, RDM)。
Volkswagen Tiguan 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 IQ.Drive。
安全配備方面，兩款車都拿咗唔錯嘅評級。唔過 Honda CR-V 嘅 Honda SENSING (ACC, CMBS, LKAS, RDM) 同 Volkswagen Tiguan 嘅 IQ.Drive 喺功能上有啲差異，如果你比較重視主動安全嘅話，可以仔細對比下兩者嘅功能列表。
Honda CR-V 保修 5 年/無限制里程，保養間隔 每 10,000km 或 6 個月。
Volkswagen Tiguan 保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
Honda CR-V 同 Volkswagen Tiguan 都係馬來西亞市場嘅主流選擇，適合家庭使用、日常通勤。如果你更重視品牌口碑同二手價，可以優先考慮口碑更好嗰一款；如果你更在意性價比同配備，嗰就揀配置更豐富嗰款。最終都係建議兩款都去試駕，親身體驗先係最重要嘅。
總體嚟講，Honda CR-V 同 Volkswagen Tiguan 都係馬來西亞市場好唔錯嘅車型。揀邊輛，關鍵係要看你嘅個人需求同預算。建議大家做好功課，多比較幾間車行嘅報價，先去試駕先做最終決定。買車係件大事，花少少時間做功課絕對唔會錯。
On August 25, in the Lion City of Singapore, the "2026 Silk Road 10,000 Miles Journey · Enlightenment Road" officially concluded. As the full-process travel partner for this event, the BYD New Energy Fleet departed from the starting point of Xi'an's ancient Silk Road over 33 days, spanning six provinces domestically, crossing Thailand and Malaysia, and finally arriving smoothly in Singapore, completing a transnational green energy expedition with a total mileage exceeding 10,000 kilometers. Li Yunfei, General Manager of the Brand and Publicity Department of BYD Group, and Zhang Lianye, Party Secretary, Chairman, and Station Master of the Shaanxi Radio and Television Fusion Media Group (Station), jointly announced the successful conclusion of this event. Cai Shandi, Cultural Counselor of the Chinese Embassy in Singapore, and Wang Gang, President of the Singapore Shaanxi Association, attended to deliver speeches. Guests from home and abroad, representatives from the overseas Chinese community, and media jointly witnessed the birth of this new story of the Silk Road journey accompanied by green energy.
2026 marks the fifth anniversary of the establishment of a comprehensive strategic partnership between China and ASEAN. This event takes "Technology Towards Newness · Civilization Towards Center" as the core theme, connecting Xi'an as the starting point of the Land Silk Road and Singapore as the hub of the Maritime Silk Road. It deeply integrates cultural exchange, technology dialogue, and economic and trade connectivity, intuitively showcasing the contemporary value of land-sea linkages in the development of the "Belt and Road".
Cultural Counselor of the Chinese Embassy in Singapore Cai Shandi delivered a speech
President of the Singapore Shaanxi Association Wang Gang delivered a speech
The fleet lineup for this expedition can be described as the "ceiling of China's new energy": BYD's Dynasty, Ocean, Denza, Fang Cheng Bao, and Yangwang brands all participated, completing all types of complex road conditions throughout the journey including highways, mountain roads, and urban congested sections. Two core technologies directly passed the harshest test of 10,000 miles in real scenes: First, flash charging capability completely eliminated long-distance energy anxiety. With the hard power of "charging fully in 5 minutes, charging to 100% in 9 minutes", combined with a mature network of nearly 10,000 flash charging stations nationwide, even cross-border long-distance travel can achieve a replenishment experience more efficient than traditional fuel vehicles; Second, the "Divine Eye" assisted driving system significantly reduced the burden of long-distance driving. Relying on real driving data of over 220 million kilometers per day for continuous iteration and optimization, it provided safety escort for the fleet throughout the journey, making the 10,000-plus kilometer Nanyang expedition both stable and smooth.
Millennia ago, ancient Silk Road camel teams relied on relay stations for supply; today BYD used technology to upgrade this expedition into a model of green intelligent travel, completing a civilization echo spanning a millennium.
Many people do not know that Singapore is one of the markets with the highest car buying costs globally. Strict entry thresholds make local consumers extremely cautious when choosing vehicles. As of July 2026, BYD has ranked first in total passenger car brand sales in Singapore for 19 consecutive months. From January to July 2026, the local passenger car market share reached 24.7%, and the pure electric vehicle market share even broke through 40.3%. Even though the overall pricing of the models is not low-end, it continues to maintain sustained hot sales. Currently, BYD has established 16 retail touchpoints in Singapore. Multiple stores have directly entered core commercial district shopping malls. Local dealers continue to increase investment in high-specification terminal stores, and brand recognition continues to climb.
The bright performance in the Singapore market is merely a microcosm of BYD's overseas explosion: From January to July 2026, BYD's overseas cumulative sales exceeded 970,000 units, a year-on-year increase of approximately 76%; sales in July alone reached 179,800 units, a surge of 124.3% year-on-year. Currently, BYD's footprint covers over 120 countries and regions worldwide. In the first half of this year, BYD consecutively won new energy vehicle sales champions in multiple countries including Thailand, Singapore, Italy, Spain, Brazil, Saudi Arabia, UAE, and South Africa. The UK market half-year sales also exceeded 38,000 units, running the fastest acceleration for Chinese brands in the global new energy track.
This 10,000-mile Silk Road journey is essentially a real-scenario answer sheet submitted by China's new energy industry to the world. When automotive products, intelligent manufacturing, and localized services land in more markets globally, BYD is deepening its participation in global automotive industry collaboration and green transformation using new energy vehicles as carriers, bringing more compatible green transportation solutions to countries along the "Belt and Road".
8 月 12 日，風雲 T7 開始預售，10.99 萬到 12.99 萬，3 款版本。發布會嘅主題幾有意思：「慢功造好車，等咗好耐。」
喺呢個行業，新车一個月一個月咁推。一家車廠公開話自己「慢」，仲同用戶道歉話「等咗好耐」，呢個姿態本身就幾反常。但睇完呢部車嘅造車路線，你就會發現呢兩個字有底氣。風雲 T7 呢部車，由內到外都係「反嚟行」嘅。
中國車廠嘅常规路線，係喺國內市場站稳腳跟，先再打算出海。風雲 T7 走嘅係反方向：生而全球，淬煉而歸。
車係按全球標準研發嘅，依托奇瑞 23 年嘅全球化技術積澱。測試拉到海外去做，東南亞嘅雨季、中東嘅高溫暴晒、印尼嘅高濕環境，都係佢嘅試煉場。2 年策劃、3 年研發，81 台專屬耐久車同步路試，整車累計測試里程超過 600 萬公里，單係耐久專項就跑咗 145 萬公里。設計由奇瑞十大全球設計中心操刀，5000 多名海內外用戶全程共創，同源車型 Lepas L6 仲有先去米蘭設計週亮過相。
喺海外將能食嘅苦頭都食夠，再返到中國，賣畀中國家庭。呢套路線嘅好處好實在：中國用戶買到嘅，係一部被全球各種極端氣候同路況驗證過嘅車。
續航虛標係新能源行業心照不宣嘅通病，標 700 跑 500 嘅事見多咗。風雲 T7 嘅做法又係一個反向：全系標準配備 65.05 度大容量犀牛電池，標稱 CLTC 續航 600 公里，實測 667 公里以上。標嘅比跑嘅少，呢喺行業入面屬於稀有行為。
充電都快，30% 充到 80% 只要 20 分鐘。雙源寬熱泵空調加高壓 PTC，零下 30 度到 55 度嘅超寬溫域都能穩定運轉，北方用戶冬天唔使再為續航同暖風焦慮。
安全配備呢部車喺堆，而且堆得好有方向感。對標 2026 版 E-NCAP 五星安全標準設計，功能安全做到 ASILD 最高等級。80% 高強度鋼加 18.84% 熱成型鋼嘅九橫五縱籠式車身，9 個安全氣囊，包括 48 升雙腔遠端氣囊同後排側氣囊。犀牛電池做咗 6D 防護，IP68 防水標準係國標嘅 96 倍，夏天暴雨內澇、路面積水，心入面有底。
但比堆料更值得注意嘅係兩條兜底承諾：電池自身原因導致整車熱失控損毀，賠一部同款新車；輔助駕駛原因導致事故，買車一年內最高賠 500 萬。講安全嘅品牌好多，肯將賠償責任白紙黑字寫出嚟嘅好少。再加埋整車終身質保（含三電）同 666 元嘅終身基礎保養套餐，養車嘅後顧之憂基本就掃淨晒。
智能化同舒適性呢啲常規科目，風雲 T7 都冇偏科。艙駕一體 8775 晶片，4nm 製程 72TOPS 算力，15.6 吋 2.5K 大屏幕，主流手機投屏協議全覆蓋。獵鷹 500 輔助駕駛系統，22 顆傳感器，300 多種場景嘅自動泊車，斷頭路、跨樓層都能停。84% 嘅得房率，後排 911 毫米腿部空間，後排放倒能拼出 1955 毫米嘅純平大床。底盤由瑪莎拉蒂前底盤調校專家領銜嘅團隊打磨，50.8 比 49.2 嘅黃金軸荷比。
10.99 萬起，全系 600 公里續航，全球標準驗證，電池同智駕雙兜底。風雲 T7 做嘅呢啲嘢，拆開睇每一件都唔算新：慢研發、實測試、真兜底，都係造車嘅老派基本功。但喺速成造車同營銷話術橫行嘅而家，老派反而變成稀缺品。
When buying joint venture cars, people often care whether this car is a "global model" or "China special", because global models often mean stricter manufacturing standards, more solid workmanship and materials, and more stable product quality.
It's the same for new energy vehicles. If a car can sell globally first and then enter the domestic market, it is undoubtedly more reassuring. Fengyun T7 is one of them. Although it doesn't arrive early, slow work builds good cars, and global models are worth waiting a bit longer for.
On August 12, Fengyun T7 officially opened pre-sale, with a pre-sale price starting from 109,900. A total of 3 configurations were launched, and there are also multiple pre-sale benefits.
Before getting to know Fengyun T7, I think it's necessary to start with its same-platform model Lepas L6. As a compact pure electric SUV, it has been launched in South Africa and Thailand, gaining recognition from overseas users.
Looking at Chery Group's global performance, it has ranked first in Chinese brand passenger car exports for 23 consecutive years, global users broke through 20 million, products sold to 130+ overseas markets. Additionally, Chery Group has completely built an integrated car building system of global R&D, global standards, global verification, and global quality. It is not simply modifying domestic models to go abroad, but synchronously adapting to vehicle use needs in 210 countries and regions worldwide.
Therefore, Fengyun T7 has anchored the sub-segment positioning of "Global Quality Pure Electric SUV" from the beginning of R&D, meeting global strict standards in design and manufacturing. For example, it underwent 2 years of planning and 3 years of R&D, designed according to the 2026 version E-NCAP five-star safety, achieving functional safety ASIL D high level and global data compliance.
Since Fengyun T7 is to be sold globally, it must consider the driving environments of different countries and regions. For example, the national standard water immersion height is 150mm, Fengyun T7 can withstand 500mm; for example, it operates stably in the extreme cold environment of Northern Europe at -30°C, heat pump + PTC dual source heating, increasing winter range achievement rate by 30%; also facing Middle East sandstorms, strong UV rays, Brazilian gravel road conditions, etc., various optimizations need to be made.
And interestingly, Fengyun T7 was launched abroad first, then introduced for domestic sales. It is equivalent to foreigners helping us test the car first, this treatment is unmatched. Next, let's briefly look at the basic product information of Fengyun T7.
First is body size. The length, width, and height of Fengyun T7 are 4570/1852/1694mm respectively, wheelbase 2700mm. To be honest, such size parameters are not considered large in compact pure electric SUVs, but users in overseas markets do not value large size like we Chinese, especially in Southeast Asian and European markets, "small cars" are more adaptable to local narrow and complex road conditions, and are even more favored.
In terms of space design, Fengyun T7's interior efficiency rate reached 84%, rear floor is flat, so even with 5 adults on board, it won't feel crowded. The interior storage space is also very good, for example, the trunk has 19L privacy compartment and 99L sunken storage space, there are also 4 riveting rings inside the car that can bear 300kg and 2 hooks that can bear 3kg.
Additionally, Fengyun T7 also sets up an umbrella slot, 50W mobile phone wireless charging position, 3 Type-C and 1 USB charging interfaces, able to take care of all aspects of daily travel for everyone in the car.
Then look at the configuration, below are some keywords, everyone can simply feel: Qualcomm Snapdragon 4nm process cockpit integrated 8775 chip, NPU computing power 72TOPS, 15.6 inch 2.5K center screen, Lingxi Smart Cockpit 2.0 x Doubao Large Model, Falcon 500 intelligent driving assistance system with built-in 22 high-precision sensors, 9-layer composite cloud sensation seats, etc.
Of course, as a global model, driving control strength must also be solid, after all, some "combat nationalities" drive very aggressively. Fengyun T7 has a front-rear weight ratio close to 50:50, flexible handling, 70mm large-sized bushings can balance comfort. One-Box wire-controlled braking can complete pressure building in 136ms, combined with tuning by Maserati's former chassis expert team, handling is stable and brakes are reliable.
For pure electric cars, everyone is definitely very concerned about its battery and range. The Fengyun T7 pre-sold in China this time comes standard with a 65.05kWh Rhinoceros battery, CLTC pure electric range 600km, charging from 30% to 80% takes as little as 22 minutes. Also, friends familiar with Chery new energy vehicles should know, their cars are famous for "reverse false labeling", so actual range performance will be a surprise. Additionally, Fengyun T7's battery cycle life exceeds 2500 times, daily use for 15 years without changing battery.
So overall, Fengyun T7's selling point is very clear: in the current market where competition is extremely fierce and various "quick-fix" cars emerge one after another, it calmly and quietly builds a good car for you that meets global standards. Actually, this should originally be a required course for every car manufacturer, but few dare to say it openly. Slow work builds good cars; Fengyun T7 may have kept everyone waiting long, but good food is never late. What do you think?
In Malaysia's SUV market, many buyers compare Proton X70 and MG MG HS when choosing a car. These two cars are quite close in price and positioning. Today we will make a detailed comparison from multiple aspects to help you save time on research.
The OTR price for Proton X70 in Malaysia is RM 106,800 - 122,300, with a total of 3 versions, including 1.5L Standard 2WD (RM 106,800), 1.5L Executive 2WD (RM 115,800), 1.5L Premium 2WD (RM 122,300) etc.
The OTR price for MG MG HS in Malaysia is RM 130,450 - 146,450, with a total of 2 versions, including 1.5L Standard (RM 105,000), 1.5L Executive (RM 115,000) etc.
From a price perspective, the starting price of Proton X70 is indeed RM 23,650 cheaper than MG MG HS. If your budget is limited, Proton's entry version can already meet daily needs. But also note that the few thousand cheaper might have trade-offs in features, depending specifically on your needs.
Proton X70 is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
MG MG HS is equipped with a 1.5L Turbo, 140 hp. Official fuel consumption 7.0 L/100km.
Both cars use the same powertrain system, the driving experience in daily use is basically no difference. Fuel consumption is also about the same, no need to worry too much about this point.
Proton X70 body length 4400 mm, trunk 400 L.
MG MG HS body length 4400 mm, trunk 400 L.
The dimensions of both cars are almost the same, the difference in interior space is not large. For this level of car, daily use is completely sufficient.
Proton X70 adopts FWD drive system.
MG MG HS adopts FWD drive system.
Both cars have the same drive system, both are FWD, the daily driving experience will not have too big of a difference.
Overall, Proton X70 and MG MG HS are both very good car models in the Malaysian market. Which one to choose, the key still depends on your personal needs and budget. Everyone suggests doing research, compare quotes from a few more dealerships, then go for a test drive to make a final decision. Buying a car is a big matter, spending time doing research will definitely not be wrong.
In 2026, the Chinese car market, on the surface, is still moving forward, but the underlying tone is not easy. On one hand, NEV penetration continues to rise, with new cars arriving one after another; on the other hand, promotions, price cuts, and benefit increases have basically become the norm.
It is worth noting that selling cars does not mean profit remains. You should know that the most uncomfortable part of this industry is not the lack of sales, but that many enterprises are exchanging profit for market share and cash flow for voice.
Entering July, the market pressure did not suddenly disappear. According to data released by the China Passenger Car Association, from July 1st to 26th, national passenger car retail was 1.123 million units, down 18% year-on-year and 13% month-on-month. From here, it is clear that consumers are more cautious about buying cars, and enterprises can no longer solely rely on a round of marketing hype to push up sales.
However, precisely against this backdrop, Geely Automobile delivered a July «report card» with quite a sense of contrast. Its single-month sales reached 250,161 units, making Geely Automobile the only company in the industry to achieve month-on-month and year-on-month double growth in sales for five consecutive months. Among them, NEV sales (including Geely Automobile, Lynk & Co, ZEEKR) were 160,165 units, up 23% year-on-year, accounting for 64% of total sales. More worth pondering is that Geely Automobile's overseas exports also reached 106,663 units, up 202% year-on-year and 4% month-on-month, achieving double growth year-on-year and month-on-month for seven consecutive months.
You should know that these are not numbers easily exchanged by «lowering the price a bit more» and «pumping volume more fiercely». Because the market today no longer lacks a car that becomes popular in the short term; it lacks a system that can continuously meet demand: mainstream markets need scale, high-end markets need brand momentum, fuel users cannot be abandoned, and NEV users must be persuaded; the domestic market needs stability, and the overseas market must have new growth.
Therefore, what is truly worth looking at in Geely Automobile's July report card is not the result of 250,000 units itself, but where these 250,000 units come from, what supports them, and whether they can continue. When the industry is generally under pressure, why can Geely Automobile still run its own rhythm? Let's explore it together!
Not just «one best-selling model», but a product matrix that can fight
If you break down Geely Automobile's July sales by company, you will find that its growth logic is not single-line.
Geely Brand sales for the month were 197,942 units, up 2% year-on-year, still constituting the most solid basic base of this automaker. Looking down, Geely Galaxy sold 107,797 units, up 13% year-on-year; China Star Series sales were 90,145 units, up 15% month-on-month; ZEEKR deliveries were 35,837 units, a big jump of 111% year-on-year; Lynk & Co sales were 16,382 units, among which NEV products reached 14,069 units. The meaning of these numbers lies not in every brand having to become «Number One», but in different price bands, energy routes, and usage scenarios having relatively clear successors.
Let's look at Geely Galaxy first. It bears the scale task of the mainstream NEV market. Star Wish July sales were 55,105 units, up 24% year-on-year and 8% month-on-month, cumulative sales breaking 800,000 units. For a volume-selling car, the true test has never been whether it can create hype at launch, but whether it can still retain users after rapid product iteration and frequent price cuts by competitors. Continuous sales performance shows that Galaxy is not just hitting the rhythm in a certain window period; it has begun to possess the ability to output stably.
Next is ZEEKR. 35,837 units of monthly delivery and a 111% year-on-year increase are not just a number change in the high-end NEV market. It exactly shows that in the process of Geely Automobile moving upwards, it did not understand high-endization as «more expensive configuration sheets», but is strengthening the combined force of brand, technology, and product experience. Products such as ZEEKR 9X, Refreshed ZEEKR 009, and 7X have successively progressed for delivery, targeting different battlefields such as high-end SUVs, luxury MPVs, and global pure electric markets. Users of high-end cars are not insensitive to prices, but they care more about whether a car is complete enough—design, performance, intelligence, safety, and service cannot focus on just one item.
Compared to ZEEKR, Lynk & Co undertakes the group's «broader» task. It did not crowd into the same comfortable home-use track with all brands, but continues to strengthen sports and travel attributes. In July, Lynk & Co 07 GT went on sale and 10,000 large orders were broken in 27 minutes, although this data comes from the enterprise disclosure standpoint. But it at least reflects a trend: when NEV products gradually look more and more alike, products that can provide clear driving personality and scene value are actually easier to be remembered.
And besides NEV cars, don't ignore fuel cars. When many people talk about NEV transformation, they habitually view fuel businesses as «old burdens» that need to be discarded as soon as possible. But for an automaker pursuing operating quality, fuel cars are still important cash flow and user foundations. In this regard, Geely China Star continues to consolidate fuel car market competitiveness. China Star July sales reached 90,145 units, up 15% month-on-month; the Double Bin Family sales were 31,152 units, up 68% year-on-year. This means Geely Automobile did not use NEV to hard confront and replace all demand, but retained different user choice rights during the transformation process.
From here, it is not difficult to see that this is where the synergy of Geely's four brands is most valuable: Galaxy is responsible for deepening and expanding the mainstream NEV market, ZEEKR is responsible for breakthroughs in high-end value zones, Lynk & Co defends youthful, sporty, and personalized expressions, and China Star stabilizes the basic base of fuel car users. They are not four teams fighting independently, but jointly undertaking growth tasks in different segmented markets.
More importantly, the value of the matrix is not just «many cars». From the appearance of Galaxy TT and Galaxy Warship 700, to the successive deliveries of new ZEEKR and Lynk & Co products, to the product renewal of China Star, Geely is expanding product boundaries to more scenarios such as sedans, SUVs, MPVs, wagons, and NEV off-roading. If the new product rhythm of some automakers can ultimately be converted into continuous delivery and reputation, this matrix will be upgraded from «coverage» to «moat».
Thus, the answer to the question is already becoming clear. Geely Automobile's counter-trend is not relying on a single car suddenly exploding, but relying on a product system that relays to each other. When market demand becomes more fragmented and pickier, try not to let users flow elsewhere. What needs to be seen next is why this system can not only sell cars domestically but also extend growth overseas.
Exports Break 100,000 in Two Consecutive Months, From «Product Going Overseas» to «Value Going Overseas»
In the past, Chinese car exports were often understood as a business of «sending products overseas»: finding importers, laying out channels, grabbing market share. This road can be run fast, but not necessarily far. Because the competition for NEVs is not just battery capacity and screen size on the configuration sheet; it also has to face charging conditions, after-sales response, financial solutions, regulatory standards, and even user trust in the brand in different countries.
The difference in this round of Geely Automobile's overseas growth lies in it starting to do three things at once: using NEV products to open the mainstream market, using high-end brands to raise the value ceiling, and using local partnerships to turn one-time sales into long-term operations. The three lines are not fighting independently, but are jointly answering the same question: how to enter the core price band of the global car market without relying on low prices.
From the data perspective alone, Geely Automobile's overseas exports in July were 106,663 units, achieving month-on-month and year-on-month double growth for seven consecutive months, breaking the 100,000 unit threshold for two consecutive months. The export volume has accounted for 42% of total sales, supporting nearly half of the business. More含金量 (worthiness) is the export structure. Its NEV product exports in July were 62,604 units, surging 616% year-on-year, accounting for 59% of total export volume. In August, Star Wish will enter the broad A0-class Australian market, with a price of 124,000-146,000 RMB, and gross profit margin significantly higher than domestic.
From specific market performance, Geely Automobile's products have already established a foothold in multiple global markets. Geely Star Wish (Geely EX2) ranked first in Thailand EV sales, second in Brazil EV, and second in Mexico pure electric models; Star Ship 7 EM-i (Geely EX5 EM-i) ranked first in Poland C-class PHEV market single model sales, second in Mexico June PHEV segmented market sales, also topping the plug-in hybrid list in Slovenia, Bulgaria and other markets, and ranking second in Mexico plug-in hybrid segmented market.
The overseas expansion of high-end brands is also noteworthy. Since the launch of Lynk & Co 08, global cumulative deliveries have reached nearly 190,000 units, ranking in the top three of Mexico high-end plug-in hybrid SUV and Morocco mid-size plug-in hybrid SUV sales in the first half of the year; ZEEKR ranked first in Australian and Malaysian luxury pure electric brand sales in the first half of the year. ZEEKR 7X ranked first in multiple segmented markets including Australia mid-size SUV over 65,000 AUD, Malaysia luxury EV, Morocco luxury electric SUV, Egypt mid-size luxury electric SUV, and ZEEKR 009 firmly stays at the top of Thailand and Malaysia luxury pure electric MPV sales.
At the same time, ZEEKR's global territory is still expanding rapidly. Among them, ZEEKR 007GT officially landed in 16 European countries; ZEEKR 7X exceeded 1,000 pre-sale orders in South Korea, with high-middle and high-spec ratio as high as 94%; ZEEKR also became the first Chinese high-end automobile brand to land in East Malaysia, and channel networks continue to sink. Geely Automobile's overseas expansion has never been simply «selling cars abroad», but walking the route of localized operations, reducing risks and improving efficiency through win-win cooperation.
Besides product overseas expansion, Geely Automobile continues to promote localized operation capability construction. In July, Geely Automobile reached an agreement with Ford. The two parties will establish a joint venture company at Ford's Valencia, Spain factory to produce NEV models for the European market through capacity sharing. This light asset cooperation model can quickly cut into core European markets without building factories from scratch, and can effectively counter tariffs and geopolitical policy risks. Both domestic and overseas brokerages have consistently expressed看好 (look favorably). Additionally, on the channel end, Geely Automobile is also promoting simultaneously. Geely Automobile has formally signed with Pakistan comprehensive enterprise group Bestway Group, authorizing it as Geely Galaxy's official importer in Pakistan. It will officially enter the Pakistan market in Q3 this year, initially introducing two pure electric SUVs Galaxy E5 and Star Wish, continuously developing emerging markets.
As of July, Geely Automobile has completed 58% of its annual million-export goal, with pace far exceeding industry expectations. With ZEEKR 9X landing in the Middle East and i-HEV hybrid technology going overseas in the second half of the year, this second growth curve of globalization will continue to release profit potential and become an important support for Geely Automobile to traverse the domestic cycle.
Technical Moat
Why can Geely Automobile maintain profitability in an «bleeding» industry environment? Besides brand and market success, the fundamental reason lies in its deep technical moat. When price wars are fought fiercely, Geely Automobile chose a harder but more correct path: using technology premium to counter price involution.
In core NEV technology, Geely Galaxy released the world's first «Thunder 16-in-1 Smart Electric Drive», completing breakthrough iteration of NEV electric drive underlying technology. This system will be equipped on Geely Galaxy TT first, not only successfully winning «Lowest energy consumption record for mass-produced pure electric cars circling Qinghai Lake» and «Longest continuous dual-car drift on wet roads (electric vehicle)» Guinness World Records, but also controlling 100km/h electric consumption at a surprising level of 8.20kWh. This generational advantage in technology gives Geely Automobile absolute pricing power in the 100,000-200,000 mainstream market.
In the manufacturing field, two core technologies of Geely Automobile won the Second Prize of the 2025 National Science and Technology Progress Award. Whether «Heat-treated Quenching and Tempering Aluminum/Magnesium Alloy and Its Application Technology for Integrated Die Casting» or «Key Technologies and Industrialization of High Safety, High Fault Tolerance, High Efficiency Intelligent Electric Electric Chassis», they all broke the long-term monopoly of overseas enterprises in high-performance materials and high-end chassis fields. This means Geely Automobile can not only make good cars, but also make good cars at lower costs and higher efficiency. This manufacturing cost advantage is the confidence for it to dare to «not lose money» in price wars.
In intelligence, Geely Automobile always insists on safety as the bottom line. On July 21, Geely Automobile obtained the industry's first «Automobile Production Organization Combined Driving Assistance Safety Management System Certification Certificate». In today's era of intelligence driving systems flooding, Geely Automobile did not blindly pursue «futures» functions, but established an industry-leading safety standardization system through «Qianli Haohan» intelligence driving system. In the second half of the year, Geely Automobile will also set up a «2030 Lab» to tackle frontier fields such as acoustics, optics, digital chassis, embodied intelligence, etc. This «develop one generation, reserve one generation, apply one generation» technical rhythm ensures Geely Automobile products always lead by half a position.
Final Thoughts:
July 250,000 units, five consecutive months of double growth, overseas breaking 100,000 consecutive months, NEV penetration rate 64%. Geely Automobile's report card placed against the backdrop of the industry's overall decline speaks for itself.
But what is worth thinking about more than numbers is the way of growth. Geely Automobile did not participate in bottomless price wars or rely on pressing inventory to pump volume, but covered layered markets through multi-brand synergy, opened up incremental space through high-value overseas expansion, and built competitive barriers through underlying technology. This is a path of «high-quality growth». It is not about who loses less, but who has stronger blood-making ability. From multi-brand synergy to global layout, from technological innovation to product value improvement, Geely Automobile is building a systemic capability to traverse the cycle. As the industry elimination window approaches, this capability may be the hardest hand to stay at the table. Let us look forward to Geely Automobile bringing us greater surprises in the future!
In the Malaysian SUV market, many buyers compare Proton X50 and GWM Haval H6 when selecting a car. These two models are quite close in price and positioning. Today we will do a detailed comparison from multiple aspects to help you save time on research.
Proton X50 OTR price in Malaysia is RM 89,800 - 113,300, with a total of 4 versions, including 1.5T Executive (RM 89,800), 1.5T Premium (RM 101,800), 1.5T Flagship (RM 113,300) etc.
GWM Haval H6 OTR price in Malaysia is RM 139,750 - 139,750, with a total of 2 versions, including 1.5L Turbo Standard (RM 140,000), 1.5L Turbo Premium (RM 155,000) etc.
In terms of price, Proton X50's starting price is indeed RM 49,950 cheaper than GWM Haval H6. If your budget is limited, Proton's entry-level version can already meet daily needs. But also note, the cheaper few thousand might involve trade-offs in equipment, specific needs depend on your requirements.
Proton X50 equipped with 1.5L 4-cyl, 105 hp. Official fuel consumption 6.0 L/100km.
GWM Haval H6 equipped with Hybrid, 170 hp. Official fuel consumption 4.5 L/100km.
In terms of performance, GWM Haval H6's Hybrid has 65 hp more than Proton X50's 1.5L 4-cyl. However, for daily city driving, power from both cars is sufficient, you won't feel underpowered.
Proton X50 safety rating is 5★ (ASEAN NCAP), active safety system includes ADAS (ACC, AEB, LKA, LDA, BSM, RCTA).
GWM Haval H6 safety rating is TBD, active safety system includes Basic.
Regarding safety features, both cars have received good ratings. However, Proton X50's ADAS (ACC, AEB, LKA, LDA, BSM, RCTA) and GWM Haval H6's Basic have some differences in function. If you value active safety more, you can compare the feature lists of both carefully.
Proton X50 car length 4400 mm, trunk 400 L.
GWM Haval H6 car length 4400 mm, trunk 400 L.
The dimensions of the two cars are almost the same, interior space difference is not large. Cars at this level are completely sufficient for daily use.
Proton X50 and GWM Haval H6 are both mainstream choices in the Malaysian market, suitable for family use, daily commute. If you value brand reputation and resale value more, prioritize the one with better reputation; if you care more about cost-performance and features, choose the one with richer configuration. Ultimately suggest test driving both, experiencing personally is the most important.
Overall, Proton X50 and GWM Haval H6 are both very good models in the Malaysian market. Which one to choose depends mainly on your personal needs and budget. Everyone suggests doing research, comparing quotes from several dealerships, then test driving to make the final decision. Buying a car is a major matter, spending some time on research will never be wrong.
The first half of the new energy vehicle race tests the ability to build hit models; the second half shifts the focus to the power to define standards for core components.
While many automakers are still weighing whether to self-develop components, Geely has completed an independent layout of the full three-electric chain, from batteries to electric drives and from hybrid to pure electric.
Shortly before this, Geely Galaxy held a "Star Drive Era" launch event to officially release the Thunder 16-in-1 Intelligent Electric Drive. On the same day, Star Drive Tech, carrying this electric drive product, made its first public appearance. This enterprise, expected to break 20 billion yuan in revenue this year, is the key move by Geely in laying out the electric drive track.
At the same time, the three "Hidden Champion" enterprises cultivated by Geely in three major areas of hybrid-electric, batteries, and electric drives — Haosi Power, Jiyao Mobility, Star Drive Tech — collectively announced, fully unfolding Geely's full-stack self-developed map for its three-electric systems.
These component companies growing within the Geely system are continuously entering the procurement lists of mainstream global automakers as independent suppliers.
Behind the 16-in-1, a dual narrative of energy efficiency and performance
In the new energy vehicle industry, the competition for electric drive integration is essentially an ultimate game about "space, weight, and efficiency".
For every additional component integrated, a set of connecting wiring harnesses is reduced, energy loss at one point is lowered, and chassis space is saved.
However, the higher the integration, the exponentially rising challenges in heat dissipation, electromagnetic interference, and reliability.
The Thunder 16-in-1 Intelligent Electric Drive released by Geely this time deeply integrated 12 core hardware items including motor, motor control, reducer, inverter, onboard charger, DC/DC converter, high-voltage distribution unit, vehicle control unit, battery management system slave control, thermal management controller, smart gateway, torque control module, and 4 software functions: smart energy management, smart charging management, smart motion control, and smart health management.
Image Source: Geely
It is reported that this system weighs only 75kg, significantly simplifies the power transmission chain, effectively reduces energy loss during transmission, and achieves a dual breakthrough in energy efficiency optimization and vehicle lightweighting from a structural level.
At the technical and craft level, this electric drive relies on Geely's mature 800V high-voltage platform architecture, paired with AI smart energy optimization technology, achieving precise distribution and efficient utilization of energy; it also breaks through energy efficiency bottlenecks further through multiple refined craft innovations such as 0.2mm low-stress ultra-thin silicon steel sheet material selection, high-precision gear honing process, and innovative inverted V gear structure, achieving the industry's highest comprehensive efficiency of 93.8% (CLTC) for mass-produced vehicles at this level, with energy consumption as low as 10 kWh/100km, turning every unit of electricity into vehicle driving kinetic energy efficiently.
In the Qinghai Lake energy consumption challenge, the Geely Galaxy TT equipped with the Thunder 16-in-1 Intelligent Electric Drive ultimately achieved an ultra-low energy consumption of 8.20 kWh/100km, successfully creating the "Lowest Energy Consumption for Driving a Mass-Produced Pure Electric Sedan around Qinghai Lake" Guinness World Record.
Beyond efficient energy saving, the Thunder 16-in-1 Intelligent Electric Drive also achieved a leap in power performance. The Geely Galaxy TT four-wheel drive comprehensive power is as high as 425kW, and 0-100 acceleration is as low as 3.8s.
It is reported that this system adopts a single-chip integration solution, integrating signal analysis, calculation processing, dynamic control, etc. of the power chassis into a high-computing-power chip, compressing the average 40ms of traditional control links to the fastest 2ms, achieving high-speed response of power commands.
Through AI deviation prediction control and adaptive PID algorithms, real-time torque deviation is reduced from 3% to 1%, making vehicle body attitude control more precise and delicate; 54-channel directional cooling technology is applied, doubling the heat dissipation efficiency compared to traditional oil channel schemes, reducing the maximum motor temperature by 15 degrees, effectively solving the problems of power decay and performance overheating under high-load conditions, creating an ultimate "human-vehicle unity" experience for users with no delay in response, no deviation in output, and no decay in continuity.
At the level of safety, reliability, and durability, the deeply integrated monolithic architecture design of the Thunder 16-in-1 Intelligent Electric Drive reduces a large number of external connection points and low-voltage wiring harness layouts, lowering the probability of failure from the source.
In the production manufacturing process, the precision of key processes reaches micrometer level, production data throughout the process is 100% traceable, ensuring the quality standardization and reliable zero difference of every electric drive and every component.
Meanwhile, this electric drive is also equipped with an industry-leading smart health management system. Through the electric drive AI lifespan prediction model, active checkups and maintenance are performed on key components, like a "online doctor" in the cloud, changing from "passive maintenance" to "active care", effectively ensuring vehicle safety and user experience for a long time.
Star Drive Tech moves to the forefront, globalization accelerates
Behind the successful mass production and launch of the Thunder 16-in-1 Intelligent Electric Drive is the deep technical accumulation and global industrial system strength of Geely's core ecosystem partner — Star Drive Tech.
As Geely's ace card for electric drive technology, Star Drive Tech has been redefining the boundaries of electric drive technology:
In 2021, the industry's first self-developed 400V silicon carbide electric drive was pioneered, equipped on Zeekr 001, and remains a classic benchmark for balancing electric drive efficiency and performance to this day; in 2024, the industry's first ultra-high integration 11-in-1 intelligent electric drive was launched, becoming the lightest weight, smallest volume, and highest comprehensive efficiency electric drive product at that time; in 2025, the world's first 900V high-performance magnesium alloy coaxial dual electric drive was released, creating the record for the highest power density and highest torque density of mass-produced magnesium alloy dual electric drive assemblies in the industry.
Star Drive Tech defining a new benchmark for global electric drive technology is not just a slogan, but a systemic capability based on a full-stack technical moat where "mass production + pre-research" advance on two tracks.
At the mass production level, the 900V high-voltage magnesium-aluminum alloy electric drive assembly, full-series silicon carbide motor control, and X-pin platform motors have been scaled up for installation, proving reliability and advancement in mass market validation; at the pre-research level, next-generation technologies such as amorphous alloy motors, three-level motor controllers, and embedded motor controllers have been reserved, leaving enough "technical margin" for subsequent product iterations.
Currently, Star Drive Tech has outlined a growth curve that is steep and almost unbelievable:
2022 revenue was 40 million, leaped to 600 million in 2023, broke through 1.7 billion in 2024, and reached 14.8 billion in 2025. From 1.7 billion to breaking 10 billion, it only took 1 year, nearly 6 times annual growth, which is rare in the automotive parts industry.
Image Source: Geely
Star Drive Tech CEO Lin Xiaoze stated that in the first half of this year, the installation volume of motors and motor controls of Star Drive Tech has firmly ranked in the industry top 3, with technical strength located in the global first echelon. According to him, based on predictions, in 2026, Star Drive Tech revenue will exceed 20 billion yuan.
Lin Xiaoze stated that Star Drive Tech showed its "ambition" from the beginning: if doing, must do global electric drive technology!
Speaking with hardcore technology, facing the world with a global layout, Star Drive Tech is turning ambition into reality. Starting from Geely's full series of brands, Star Drive Tech quickly opened up the situation and has become an electric drive partner commonly selected and recognized by global leading automakers.
Currently, Star Drive has smoothly entered the supply chain systems of many global known vehicle factories such as Volvo, Polestar, Renault, Jaguar Land Rover, etc., and multiple in-depth cooperation projects are steadily advancing. It is understood that Star Drive Tech has signed 30 billion in overseas orders, and the export in 2026 is expected to increase by 100%.
Behind the orders is a global layout map that is becoming increasingly perfect. Currently, Star Drive Tech has established R&D and after-sales service centers in Gothenburg, Sweden and many places globally, with Central European teams relaying cooperation, possessing the ability to respond timely to serve global customers 24 hours a day.
Overall, Star Drive Tech has built a global R&D and manufacturing network covering five major cities in China: Wuxi, Shanghai, Hangzhou, Ningbo, Jiaxing, Quzhou, linked with Gothenburg, Sweden, possessing full-chain independent R&D and manufacturing capabilities from key components to assembly system levels.
Worth mentioning is that the globalization of Star Drive Tech is also accelerating. According to public reports, Star Drive Tech's first overseas factory in Malaysia will be put into production in 2026, becoming a bridgehead radiating the Southeast Asian market.
When the core competition of new energy vehicles moves from "vehicle integration" to "core component definition power", Star Drive Tech has the potential to become the "CATL" of the electric drive world.
New Energy Race Second Half, Fighting for "Supply Chain Sovereignty"
At the "Star Drive Era" launch event, Geely Automobile Group Vice President and Geely Automobile Research Institute Dean Li Chuanhai disclosed for the first time the three "Hidden Champion" enterprises cultivated by Geely in three major areas of hybrid-electric, batteries, and electric drives — Haosi Power, Jiyao Mobility, Star Drive Tech.
These three enterprises constitute the true "technical base" of Geely's new energy strategy, and also make Geely the only domestic automaker with global-level independent suppliers in three core tracks simultaneously.
Image Source: Geely
Haosi Power was merged and established by Geely's Aurora Bay Technology and Renault's Horse Tech. Geely and Renault each hold 45% shares, Saudi Aramco holds 10%.
Haosi Power has matched 25 global vehicle enterprises, covering brands such as Geely, Renault, Volvo, Mercedes-Benz, Nissan, Mitsubishi, and is the only global hybrid solution provider in the industry that supplies multiple brands in Europe, America, China, and Korea simultaneously.
Haosi Power's products cover engines, transmissions, hybrid power platforms, and extend to range extender, alcohol-hydrogen alternative fuel and other diverse routes. Zeekr 9X is known as the "Strongest Hybrid SUV on Earth", equipped with the Hanhai Super Hybrid System with power breaking the megawatt level, which was made by Haosi Power.
Jiyao Mobility was established by Geely integrating its battery business, and unified Gold Brick Battery, Shendun Short Blade Battery into the Shendun Gold Brick Battery brand. Currently, Jiyao Mobility has built ten major intelligent manufacturing bases and three research institutes in cities such as Quzhou, Zhejiang, Jianhu, Jiangsu, Ganzhou, Jiangxi, Ningguo, Anhui. As of the second quarter of 2026, the cumulative shipment of cells has reached 75 million units. With the production of existing capacity, the total capacity will reach 150GWh, making it the company with the largest short blade battery capacity globally.
As mentioned above, Star Drive Tech, with its amazing growth curve and technical iteration speed, firmly stays in the domestic electric drive first echelon.
The three enterprises perform their respective duties, allowing Geely to form an independent closed loop of full-link from energy to drive, from hybrid to pure electric.
Then, why does Geely spend such great effort to cultivate three "Hidden Champions" within the system?
The answer is hidden in two macro trends:
First, Supply Chain Security. The crisis of "chip shortage and expensive electricity" previously made all Chinese automakers realize that core three-electric technology cannot rely on external suppliers. Self-research and self-production is not a question of "whether to", but a question of "whether to survive".
Second, Technical Standard Output. When Chinese new energy vehicle exports increased by 585% year-on-year in the first half of 2026, exporting complete vehicles is just a phenomenon, the real profit highland lies in the power to define standards for core components.
According to the sales data disclosed by Geely Holding Group on July 15 for the first half of 2026, the group's total sales reached 1,934,842 vehicles, creating a new high for the same period. Among them, New Energy vehicle sales were 1,100,893 vehicles, an increase of 10% compared to the same period last year, and the new energy penetration rate increased to 56.9%.
Listed company Geely Automobile cumulative sales in the first half were 1,422,958 vehicles, new energy vehicle sales 799,454 vehicles, with a penetration rate of 56%.
During the same period, Geely Automobile's overseas export volume reached 474,228 vehicles, a year-on-year increase of 158%, this number has already exceeded the total export volume of the whole year of 2025. Among the total export volume, new energy vehicles accounted for 58%, export volume was 277,189 vehicles, a significant year-on-year increase of 585%.
When a car company's new energy penetration rate exceeds 56% and overseas exports double in growth, what supports all this is certainly not just product design or brand marketing, but the full-chain independent and controllable system behind it from batteries to electric drives, from hybrids to pure electric, from R&D to manufacturing.
Nowadays, the competition of China's automotive industry has upgraded from the contest of complete vehicle parameters to the fight for core supply chain sovereignty. As Li Chuanhai said at the launch event: "Hidden champions are the solid base for the stable development of China's industrial chain and also the greatest confidence for China's automobiles to participate in global competition head-on."
喺馬來西亞嘅 SUV 市場，好多買家揀車嘅時候會將 Hyundai Santa Fe 同 Mercedes-Benz GLC 作比較。這兩款車喺價位同定位上都幾接近，今日我哋就從多個方面做一個詳細嘅比較，幫你節省做功課嘅時間。
Hyundai Santa Fe 喺馬來西亞嘅 OTR 售價係 RM 225,000 - 270,000，一共有 3 個版本，包括 2025 2.5T DCT 4WD Calligraphy 6 座位（RM 270,000）、2025 HEV 1.6T AT 2WD Prestige 7 座位（RM 245,000）、2025 HEV 1.6T AT 2WD Prime 7 座位（RM 225,000） 等。
Mercedes-Benz GLC 喺馬來西亞嘅 OTR 售價係 RM 336,888 - 336,888，一共有 2 個版本，包括 GLC 200（RM 290,000）、GLC 300（RM 340,000） 等。
由價錢睇，Hyundai Santa Fe 嘅入門價確實比 Mercedes-Benz GLC 平咗 RM 111,888。如果你預算有限，Hyundai 嘅入門版已經可以滿足日常需求。但都要留意，平嗰幾千蚊，可能喺配備上會有取舍，具體睇你嘅需求。
Hyundai Santa Fe 配備 2.0L 4-cyl，馬力 170 hp。官方油耗 8.0 L/100km。
Mercedes-Benz GLC 配備 2.0L Turbo，馬力 220 hp。官方油耗 9.5 L/100km。
動力方面，Mercedes-Benz GLC 嘅 2.0L Turbo 比 Hyundai Santa Fe 嘅 2.0L 4-cyl 多咗 50 匹馬力。不過日常喺市區行，兩部車嘅動力都夠用，唔會覺得唔夠力。
Hyundai Santa Fe 嘅安全評級係 TBD，主動安全系統包括 Basic。
Mercedes-Benz GLC 嘅安全評級係 5★ (Euro NCAP)，主動安全系統包括 Premium ADAS。
安全配備方面，兩部車都拿到唔錯嘅評級。不過 Hyundai Santa Fe 嘅 Basic 同 Mercedes-Benz GLC 嘅 Premium ADAS 喺功能上有少少差異，如果你比較重視主動安全嘅話，可以仔細比較一下兩者嘅功能列表。
Hyundai Santa Fe 車身長 4400 mm，行李箱 400 L。
Mercedes-Benz GLC 車身長 4400 mm，行李箱 400 L。
兩部車嘅尺寸差唔多，車內空間差別唔大。呢個級別嘅車，日常使用完全夠用。
Hyundai Santa Fe 保養保修 5 年/300,000km，保養間隔 每 10,000km 或 6 個月。
Mercedes-Benz GLC 保養保修 3 年/100,000km，保養間隔 每 10,000km 或 6 個月。
總括嚟講，Hyundai Santa Fe 同 Mercedes-Benz GLC 都係馬來西亞市場幾唔錯嘅車型。揀邊一部，關鍵都係睇你嘅個人需求同預算。建議大家做足功課，多比較幾間車行嘅報價，先至去試駕做最終決定。買車係件大事，花啲時間做功課絕對唔會錯。
Have you ever seen the roads in India?
I've seen them online.
The scene is usually like this: a sedan blocked behind a cow, motorcycles running wild nearby, even milk tea vendors nearby, so "clean and hygienic".
However, in a place where many feel physically uncomfortable after watching, Toyota, Suzuki, Honda and other Japanese car companies decided to bet on India.
According to the Indian "Brand Quality Foundation" website, the three car companies will invest nearly $11 billion to build factories, increase capacity, and develop exports in India.
Some netizens commented: Did the three Japanese car companies have too much money?
In fact, they didn't have endless money to spend, nor were they bewildered by Indian curry. These Japanese car executives are much clearer than us.
Current Japanese car revenue and market share are declining. Raw material costs are soaring. Looking at the world map, finding a market that can accommodate capacity, expand share, and has gentle competition is not easy.
So, it wasn't that Japanese car companies chose India, but because they had no choice.
The Pain of Japanese Car Companies
Past Japanese cars were truly the envy of others.
Ask old drivers who drove Japanese cars over ten years ago, talking about Japanese cars, almost no one doesn't give a thumbs up, cheap price, fuel saving, durable...
Even many Japanese cars needed to be bought at a markup, but who would think this iron fortress would be beaten out of sight in a few short years.
With the wave of new energy vehicles coming, electrification and intelligence became the goal for many domestic car companies to "leapfrog". Relying on China's strong new energy vehicle industry chain advantages and car companies' own persistence on R&D and technology, Chinese independent brands quickly achieved "leapfrogging".
Domestic cars once criticized are now becoming more and more common on the roads, even surpassing joint ventures in share.
According to CPCA data, in April 2026, the share of independent brands reached as high as 62.5%, far exceeding Japan's 13.1%.
You need to know, the Chinese car market is the largest car market in the world. Losing speed in the Chinese market is like losing a huge piece of cake.
Meanwhile, the main theme of the Chinese market in recent years is still price wars. Racing on configuration, price, and service has become a normal state, which also had a huge impact on Japanese cars' profits.
Apart from China, Japanese cars are also not doing well in the US.
On January 20, 2025, Trump swore in as the 47th US President, starting a series of chaotic operations, including imposing additional car tariffs in the name of national security, causing the tariff rate for imported Japanese cars to reach as high as 27.5% at one point. Although it decreased later, it was still far higher than the initial tax rate.
This operation directly led to a tariff loss of over 2 trillion yen for seven Japanese car companies in fiscal year 2025.
Looking at Japan itself, it is actually not easy either.
Middle East geopolitical conflicts blocked shipping in the Strait of Hormuz, transportation costs and raw material costs soared, Japanese car companies also had to suffer in silence.
Executives looking at the reports, their backs went cold, only to find a new growth curve.
So, Japanese car companies didn't fall in love with India, there was nowhere else to go.
Deep Thought on Choosing India
So, what magic does India have, to make Japanese car companies invest heavily?
The first advantage is big. In 2025, the Indian car market achieved 5.517 million new car sales, up 6% year-on-year, breaking the historical record, ranking as the third largest car market in the world, exceeding Japan for four consecutive years, second only to China and the United States.
The value of this doesn't need me to say much. India achieved this result mainly because India has been promoting tax reduction policies to promote consumption, which led to a significant increase in domestic consumption willingness.
The second advantage is close, meaning it is close to places where Japanese cars sell well, such as Africa.
So, India for Japanese car companies is more like a convenience store built in the center of a crossroad. You don't need to ship cars to eight countries separately, just build well at this stop in India, then unload ship by ship, and you can save a lot of costs.
The Nikkei also believes that India is expected to become its global car supply center.
The third advantage is stability. You know, Japanese cars' advantage is fuel cars, after all, the three major components of engines, gearboxes, and chassis, they have played for many years, technology accumulation is number one in the world.
But the Chinese car market has fully promoted electrification and intelligence development, leading to Japanese cars' advantage becoming weaker and weaker, impossible to play out. But India is different, it has the characteristics of few charging piles and slow electrification process. Indian old people buying cars still look for cheap, fuel saving, easy to fix, and these three points are exactly Japanese cars' old trade.
Especially Suzuki, always been India's car market evergreen, almost always sitting on the best-selling model throne, reputation of being worry-free, better than any advertisement.
So, Japanese car companies' vigorous layout of the Indian market is obviously carefully considered.
But, is the Indian market really that easy to mix?
The Hard-to-Bite Indian Market
Of course, India is not perfect like a hot commodity, its disadvantages are as obvious as its advantages, and every one is enough for Japanese car companies to face a hard time.
First talk about electrification. Yes, right now India has few charging piles and electric cars don't sell well, it is indeed a shelter for Japanese fuel cars. But you have to think, how long can this "shelter" avoid?
India previously shouted the slogan of 30% of new cars being electric vehicles by 2030. Although it sounds like bragging, but can't help but they really give subsidies, really build charging stations.
Imagine, what if one day India suddenly wakes up, starts vigorously promoting electrification, doing infrastructure, charging piles popping out like mushrooms after rain, then Japanese cars will be dumbfounded?
Isn't this a version of the Thai market?
Back then Japanese cars in Thailand won easily. The entire Southeast Asian market was called Japanese cars' backyard. Result Thailand took the lead in promoting electrification. Chinese electric vehicles came in, directly became a hot commodity. Look at Japanese cars again, share in Thailand falling down rapidly.
If India accelerates electrification, history will likely repeat, and this time, Japanese cars don't even have a place to flee, how to prevent will become the first problem for Japanese car companies.
Next talk about policy. India's policy is like a pot of curry, you never know if you will eat chicken or potato next time.
This magical country, today low tariff encourages building factories, tomorrow may fine you a huge amount. What's more annoying is mandatory joint venture. Foreign car companies want to sell cars in India, have to find local partners to partner up. When your factory is built, supply chain is done, India directly backstabs you. At that time whether adding money or withdrawing capital, what you get is heartache.
So you see, this market like India is like a mango that looks very sweet, bite the first mouth it's okay, chew two more mouths hit the hard core.
Japanese cars now is calculating, while the core hasn't bit the tooth, hurry up to nibble a few more mouths, but the core will bite sooner or later, just don't know which day.
Epilogue
Japanese cars this trip to India, not go for tourism, is go to make a living.
Chinese and Southeast Asian dining tables are more crowded, production and transportation costs have risen. Looking around the world, only this pot in India is still steaming, even if what is boiling inside is curry-flavored stones, have to bite hard and chew down.
Japanese car companies want to expand market, India wants to pull economy, solve employment, both sides have their own thoughts.
As for the ending is Japanese cars in India regain their glory, or like past competitors shamefully walk away, then is not known.
But no matter how, this play just started, we slowly watch is okay.
Anyway India's story, never bored.
