ZEEKR 007

Vehicle Overview

The ZEEKR 007 is the first fully electric B-segment sedan from Geely Group's premium EV brand, ZEEKR. On 17 November 2023, the ZEEKR 007 made its global debut and commenced pre-sales at the Guangzhou Auto Show, racking up over 10,000 bookings within just 3 hours. On 27 December of the same year, the model was officially launched, marking ZEEKR's strategic expansion from the SUV and MPV segments into the mainstream sedan market. Since its debut, the ZEEKR 007 has undergone rapid iterations: the RWD Enhanced Edition debuted in April 2024; the 2025 model year made LiDAR and dual Orin-X chips standard across the range in August 2024; and the April 2026 Refreshed Edition upgraded the entire line-up to a 900V high-voltage architecture alongside substantial price adjustments.

Positioned as a mid-size tech-focused shooting brake sedan, the ZEEKR 007 is built around the core philosophy of "class-transcending EV performance" and "fully-loaded from entry-level", targeting the RM200,000-class pure electric sedan market. The official retail price for the 2026 Refreshed Edition ranges from RM203,900 to RM243,900, dropping to between RM193,900 and RM233,900 after factoring in limited-time promotional incentives. Key rivals include the Tesla Model 3, Xiaomi SU7, XPeng P7, NIO ET5, and Avatr 06. As ZEEKR's inaugural sedan offering, the 007 carries the strategic mandate of transitioning the marque from a niche luxury player into the mainstream volume market, swiftly establishing itself as one of the brand's core sales drivers post-launch.

Design Language

The ZEEKR 007 embraces the brand's signature "Hidden Energy" tech shooting brake design language. Up front is a closed-off fascia fitted with the ZEEKR Stargate integrated smart light curtain as standard—spanning 2.34 metres with 1,711 high-power LED diodes, supporting 16-level greyscale dimming and real-time light canvas functionality that allows owners to personalise graphics and light signatures. The Refreshed Edition introduces dedicated blue indicator lamps to signal active ADAS engagement, complemented by dynamic side air curtains on the front bumper and active grille shutters that open and close intelligently based on thermal demands and vehicle speed to minimise drag. Out back, the previous ripple pattern has been deleted in favour of a sleek, full-width LED taillight strip and an integrated upturned ducktail spoiler for a clean, sharp aesthetic.

Featuring a low-slung fastback silhouette, the vehicle measures 4,858 mm long, 1,900 mm wide, and 1,450 mm tall, with a generous 2,925 mm wheelbase and an ultra-low drag coefficient of just 0.23 Cd. While matching rivals in height and wheelbase, its shorter overall length yields a tight "short-overhang, long-wheelbase" athletic stance. Inside, the cabin is swathed in premium soft-touch materials, featuring a two-tone leather steering wheel with memory and heating, along with a TOSA centre console angled at 13° for enhanced ergonomics and tactile refinement. The Refreshed Edition offers seven exterior colourways, introducing five new paint options: Wilderness Green, Morning Mist Beige, Glacier Silver, Magic Red, and Cloud Pink. Furthermore, buyers can specify the FR-LINE performance pack, which adds 20-inch Thunder forged alloy wheels, four-piston orange brake calipers, Racing Yellow interior accents, and the performance steering wheel straight from the 001 FR.

Powertrain and Performance

The powertrain architecture of the ZEEKR 007 has made a major generational leap from an 800V platform to a range-wide 900V system. The 2025 and earlier models rode on an 800V architecture, offered in single-motor RWD and dual-motor AWD guises; the RWD variant pushed out a maximum power of 310 kW (approx. 421 hp), while the AWD variant developed 475 kW (approx. 646 hp), delivering a 0-100 km/h sprint in as quick as 3.5 seconds.

The Refreshed 007 launched in April 2026 elevates the entire powertrain to a full-system 900V high-voltage architecture encompassing the e-motors, thermal management, and battery pack. The updated RWD variant packs a high-performance 370 kW (approx. 503 hp) rear motor, completing the 0-100 km/h century sprint in 4.6 seconds. The AWD variant pairs a 215 kW front motor with a 370 kW rear motor for a combined system output of 585 kW (approx. 796 hp) and 710 Nm of torque, blasting from 0-100 km/h in just 2.73 seconds—firmly entering supercar territory. Top speed is rated at over 210 km/h.

Battery choices comprise a 75 kWh Golden Shield LFP battery and a 103 kWh CATL Qilin NMC ternary lithium battery. The 75 kWh pack offers a CLTC-rated range of 702 to 715 km, whereas the 103 kWh pack achieves up to 880 to 905 km on the CLTC cycle (up to 905 km for RWD and 880 km for AWD). In terms of charging speed, the 75 kWh pack supports 5.5C fast charging, recouping 10% to 80% state of charge in just 10.5 minutes. The 103 kWh pack takes it up a notch with 6C ultra-fast charging, needing a mere 10 minutes for a 10%-80% top-up—adding around 640 km of range in 10 minutes and effectively putting range anxiety to rest.

Chassis and Handling

Chassis dynamics form the bedrock of the ZEEKR 007's driving character. Up front, it rides on a double-wishbone independent suspension, paired with a five-link independent setup at the rear as standard, with AWD variants gaining Continuous Damping Control (CCD) and an intelligent Magic Carpet ride system. The 2026 Refreshed Edition goes a step further by fitting closed-chamber air suspension across the entire range as standard, offering up to 169 mm of ground clearance and 55 mm of height adjustment to balance all-road capability with plush ride comfort. Working in tandem with the millisecond-fast damping responses of the CCD shock absorbers, the air suspension effortlessly irons out minor road vibrations during daily driving; switch into Sport mode, and the suspension firms up instantly, sharpening road communication and curbing body roll through corners. Over bridge expansion joints or undulating roads at speed, the "Magic Carpet Intelligent Suspension" proactively reads the road ahead and adjusts body posture in real time, striking an ideal equilibrium between dynamic control and suppleness.

On the drive mode front, the Refreshed Edition introduces a dedicated "Sport+" mode, bringing the total selectable drive modes to seven across the range. AWD variants can be optioned with Track Mode, which provides 10-stage granular adjustments for torque split, regenerative braking intensity, electronic stability control thresholds, and steering weight, alongside the ability to record and share track lap times. The electric power steering offers three weight settings, delivering sharp, direct turn-in that transitions naturally from light and easy to weighted and reassuring. Braking duties are handled by standard four-piston front calipers across the board, providing robust stopping power and a firm pedal feel with zero dead travel. The AWD Performance variant comes standard with adaptive electromagnetic suspension with adjustable damping stiffness, while aggressive staggered rubber measuring 245/40 ZR20 front and 265/35 ZR20 rear massively boosts mechanical grip and lateral stability under extreme driving conditions.

Cabin and Features

The ZEEKR 007's digital cockpit is driven by Qualcomm's flagship Snapdragon 8295 chipset running the latest ZEEKR AI OS 7 (Refreshed Edition). It features an immersive multi-screen digital cockpit comprising a massive 35.5-inch AR-HUD (peaking at 12,000 nits of brightness), a 15.4-inch 2.5K floating central infotainment display, and a 13.02-inch full LCD instrument cluster. The AR-HUD projects turn-by-turn navigation, blind spot monitoring, and lateral blind spot visual aids, while the central touchscreen boasts crisp 2.5K clarity with an 87.24% screen-to-body ratio. Quad-zone intelligent voice recognition comes standard, capable of executing over 150,000 varied commands via the "Hi Eva" voice assistant for seamless whole-cabin voice control.

The Refreshed Edition introduces the Eva AI Avatar with emotive interactive capability, displaying over 30 expressive animations to deliver boarding welcomes, farewells, emotional responses, and holiday greetings. Equipped with full-cabin contextual memory, it proactively anticipates passenger needs—such as asking if windows should be wound up before entering a tunnel, or issuing low-battery alerts and automatically planning charging stops along the route.

In terms of comfort appointments, acoustic double-glazed laminated glass on all four doors is standard across the board, ensuring exceptional NVH isolation. Up front, the powered seats feature 14-way electrical adjustment with heating, ventilation, massage, and memory functions, while rear seats come standard with heating; a nano-silver coated panoramic glass roof offering 99.99% UV rejection is also fitted as standard. Audiophiles are treated to the standard ZEEKR Sound Pro premium audio system, packing 23 high-fidelity speakers, a peak output of 2,160 W, and 7.1.4-channel Dolby Atmos surround sound. Practicality is equally strong, with a 642-litre boot expandable to 1,737 litres when the rear seats are folded flat, complete with dedicated underfloor storage.

Safety and Intelligent Driving

Safety and advanced driver assistance systems (ADAS) serve as the key competitive differentiators for the ZEEKR 007. The 2025 model year introduced standard roof-mounted LiDAR and dual NVIDIA Drive Orin-X chips delivering 508 TOPS of computing power across the range, supported by a 29-sensor suite (including 1 LiDAR, 12 HD cameras, 5 millimetre-wave radars, and 12 ultrasonic sensors) to enable Navigation ZEEKR Pilot (NZP) on highways and mapless City NOA (Navigate on Autopilot).

The 2026 Refreshed Edition elevates its ADAS hardware suite to industry-leading heights: featuring the Qianli Haohan H7 ADAS suite powered by an NVIDIA Thor-U SoC boasting up to 700 TOPS of compute, matched with 31 perception sensors including a standard LiDAR sensor. Active driver assistance features span Highway NOA, Urban NOA, and full-scenario automated parking, integrating advanced capabilities like General Obstacle Automatic Emergency Steering (G-AES) and Autonomous Emergency Braking (AEB). The OTA 6.3 software update further adds AEB+ emergency braking assist, Pedestrian Emergency Braking (PEB), Automatic Lane Change Assist (ACPE), and Autonomous Emergency Evasive Steering (AWW). On the exterior, four dedicated blue ADAS indicator lamps come standard, illuminating whenever semi-autonomous driving is engaged to clearly signal vehicle operational status to surrounding road users.

For passive safety, the ZEEKR 007 employs a 720° safety-armour high-strength body architecture, engineered to preserve cabin survival space even under stringent crash tests such as a 50 km/h side pole impact. The Refreshed Edition gains a front-seat far-side centre airbag and an active 120 km/h high-speed tyre blowout stability control system, further cementing ZEEKR's hard-earned "road tank" reputation for crashworthiness. Battery pack integrity is reinforced by a multi-layered protective structure featuring ballistic-grade armour coatings.

Market Performance and Evaluation

Since entering the market, the ZEEKR 007 has grown into a vital volume driver for the marque. In May 2025, sales of the ZEEKR 007 range (including standard and GT variants) hit 8,421 units, eclipsing the ZEEKR 001 (around 2,245 units) during the same period to become the brand's best-selling single nameplate. Monthly registrations recorded 3,915 units in September 2025. However, sales momentum has experienced fluctuations: in early 2025, rapid product update cycles dented buyer momentum, sending monthly figures tumbling to a low of 1,098 units. With the arrival of the 2026 Refreshed Edition, the decision to make air suspension, LiDAR, the Thor-U chip, and 900V architecture standard across the lineup delivered a formidable "high-spec entry point" value proposition. Paired with an effective promotional entry price of RM193,900, it mounts a fierce value-for-money offensive in the competitive RM200,000 EV space.

On the consumer sentiment front, praise has centered predominantly on its blistering performance (0-100 km/h in 2.73 seconds for the AWD), ultra-fast charging capability enabled by standard 800V/900V tech, premium chassis hardware with standard air suspension and CCD dampers, and cutting-edge semi-autonomous driving tech. Nonetheless, automotive reviewers and buyers have pointed out notable pain points: ZEEKR's aggressive "selling three model generations concurrently" rollout strategy caused rapid depreciation for early adopters, somewhat dampening consumer confidence and brand loyalty; NVH refinement on earlier batches (notably road noise and tyre roar at highway speeds) left room for improvement; and the ADAS suite occasionally prompted takeover requests when navigating tight, multi-lane interchange ramps.

In summary, as ZEEKR's first all-electric B-segment sedan, the ZEEKR 007 establishes a differentiated "supercar-grade performance + benchmark kit + class-leading safety" formula in the RM200,000 EV sedan market, powered by its 2.73-second century sprint, full-domain 900V ultra-fast charging, and a generous hardware package comprising standard air suspension, LiDAR, and the Thor-U chip. Its long-term market trajectory will continue to unfold and be tested against disciplined product lifecycle management, retail and dealership expansion, aftersales network maturity, and sustained brand goodwill.