ZEEKR 001

Model Overview

The ZEEKR 001 is the debut production model from Geely Holding Group’s premium EV brand, ZEEKR, officially unveiled at the April 2021 Shanghai Auto Show. As the world’s first luxury all-electric shooting brake coupe, the ZEEKR 001 is built on the SEA (Sustainable Experience Architecture) platform, pioneering an entirely new niche for Chinese marques in the pure electric shooting brake segment. Since its launch, the flagship model has accumulated over 300,000 owners, serving as the core sales pillar for the ZEEKR brand.

As of May 2026, the latest offering on the market is the 2026 Refresh Edition, launched on 11 October 2025. Available in four variants, its official retail prices range from RM269,800 to RM329,800, with limited-time trade-in promotional prices starting from RM259,800 to RM319,800. In April 2026, ZEEKR also rolled out the ZEEKR 001 5th Anniversary Edition priced from RM365,000, with the initial limited batch already sold out. The 2026 line-up features a full-stack 900V high-voltage architecture as standard across the range, marking the ZEEKR 001’s technological leap from a niche shooting brake to a mainstream EV contender.

Design Language

The ZEEKR 001’s exterior adopts the "Optoelectronic Mapping Aesthetics" design philosophy, striking a balance between elegance and athletic presence. Up front, it retains its signature shooting brake face with split headlamp clusters—the upper units feature distinctive 3D "Aurora" LED daytime running lights, while the lower matrix LED projection headlamps blend seamlessly into the grille to form a full-width visual signature that widens the front stance. On the 2026 model, the lower front bumper intake swaps vertical slats for horizontal ones, complemented by horizontal air blades on the side air curtains for improved aerodynamics. The profile features flowing, muscular body lines, where a fastback roofline meets a sweeping tailgate, set off by frameless doors and flush pop-out door handles to deliver the dynamic silhouette quintessential to shooting brake coupes. At the rear, a 1.47-metre full-width LED light bar with structured internal modules pairs with an illuminated rear emblem for high nighttime visibility. In terms of dimensions, it measures 4,977 mm long, 1,999 mm wide, and 1,545 mm tall, with a generous 3,005 mm wheelbase, placing it squarely in the executive E-segment. The 2026 update introduces two new exterior shades—Mysterious Purple and Starry Grey—alongside staples like Pearl White, Midnight Black, and Shooting Brake Green.

Inside, the ZEEKR 001 delivers a seamless blend of luxury and cutting-edge tech. The 2026 cabin centres around a 16-inch 3.5K ultra-HD "Sunflower" central touchscreen that swivels up to 30°, flanked by a 39.3-inch AR-HUD, a 13.02-inch digital instrument cluster, and an 8-inch 2K rear passenger entertainment display to form an advanced multi-screen ecosystem. Physical shortcut buttons return to the centre console for more intuitive driver operation. Premium appointments abound, featuring extensive NAPPA leather and Alcantara upholstery, a Microfiber suede headliner, and full-width AC vents finished in satin silver. A 256-colour ambient lighting system supports dual-tone gradients and dynamic effects linked to drive modes, media playback, and active safety alerts.

Powertrain & Performance

Built entirely on a full-stack 900V high-voltage architecture, the 2026 ZEEKR 001 offers both rear-wheel drive (RWD) and all-wheel drive (AWD) powertrains. The single-motor RWD variant puts out 310 kW via a rear permanent magnet synchronous motor, completing the 0–100 km/h sprint in 4.98 seconds. The dual-motor AWD variant delivers a combined output of 680 kW (925 PS / 925 hp) and peak torque of approximately 810 Nm, propelling the car from 0 to 100 km/h in just 2.83 seconds, with top speed raised to 280 km/h. Equipped with dual silicon carbide (SiC) power modules and high-performance electric drive units, its powertrain efficiency ranks among the best in the industry.

Battery options include a 95 kWh Aegis Golden Battery and a 103 kWh Qilin Battery pack. The 95 kWh unit delivers a CLTC-rated range of 640–710 km and supports an ultra-high 12C discharge rate, achieving a 10–80% state of charge (SoC) in as little as 7 minutes. The 103 kWh Qilin Battery yields up to 810 km of CLTC range and takes just 10 minutes to charge from 10% to 80%. The 5th Anniversary Edition also runs on the 103 kWh Qilin pack with the 900V platform, offering a CLTC range of 680 km and a 10-minute 10–80% DC fast-charging capability. Vehicle-to-load (V2L) reverse charging is standard across the range, enhancing versatility for outdoor lifestyle activities.

Chassis & Dynamics

Chassis engineering stands as one of the ZEEKR 001's biggest strengths. It employs an all-aluminium independent suspension layout with front double wishbones and a rear multi-link setup, extensively using lightweight aluminium components to reduce unsprung mass and sharpen handling response. The 2026 model and higher-spec variants feature a closed dual-chamber air suspension paired with CCD continuously controlled electromagnetic damping. By linking primary and secondary air chambers, the dual-chamber setup simultaneously adjusts ride height and spring rates across an 85 mm travel range, offering five height settings and up to 206 mm of ground clearance to balance rough-road clearance with high-speed cruising stability. The CCD dampers continuously adjust damping rates within milliseconds based on surface conditions. Furthermore, the SEA AI Digital Chassis "Dinghai Intelligent Hub" offers 9 drive modes alongside an intelligent drift assist system that actively stabilises yaw angles. Its 100–0 km/h braking distance measures just 33.3 metres, accompanied by exemplary moose test results that rival European luxury sports saloons.

Cabin & Equipment

Smart cockpit technology remains a standout selling point for the ZEEKR 001. Running on ZEEKR AI OS 7 and powered by the Qualcomm Snapdragon 8295 chipset, the system supports 5G connectivity, four-zone voice command activation, and an app store, unlocking over 300 connected features. The integrated AI assistant, Eva, provides proactive suggestions—such as activating seat massage, ventilation, or heating based on weather changes and driver habits. Styled around a "Starry Concert Hall" theme, the cabin debuts an ambient starlight headliner embedded with 500 individual LED points, allowing one-touch constellation illumination and custom lighting themes. Audiophiles are treated to an available top-spec ZEEKR Sound Max cinema-grade system pushing an industry-first peak output of 4,680W, complete with 29 speakers, 8 headrest speakers, 8 seat bass exciters, and a 7.1.4.8 Dolby Atmos surround layout.

For seating comfort, the front seats feature 3D deep massage, ventilation, and heating functions. The rear quarters gain executive Eames-inspired lounge seats shared with the ZEEKR 009, offering a 125° recline angle, 4-way powered leg rests, 2-way footrests, and upgraded 3D massage functionality across all rows.

Safety & Advanced Driver Assistance Systems (ADAS)

On the safety front, the 2026 ZEEKR 001 comes standard with the Qianli Haohan H7 ADAS suite, powered by an NVIDIA DRIVE Thor-U processor delivering 700 TOPS of compute power. The perception hardware suite comprises 31 sensors: 1 Hesai 128-line roof-mounted LiDAR, 11 HD cameras, 5 millimetre-wave radars, and 12 ultrasonic sensors. This hardware supports advanced full-scenario NZP (Navigation ZEEKR Pilot), enabling nationwide parking-space-to-parking-space autonomous navigation with a single engagement from origin to destination.

The ADAS suite covers Highway NCA and Urban NOA, capable of executing complex manoeuvres such as obstacle avoidance, automated on/off-ramp navigation, and overtaking lane changes at speeds of up to 120 km/h. Parking capabilities include multi-level memory parking, valet automated parking for automated stackers, and remote parking assist. For active safety, Autonomous Emergency Braking (AEB) full-stop capability operates at up to 120 km/h and detects generic road hazards like traffic cones, water barriers, and warning triangles. Also included are Automatic Emergency Steering (AES), G-AES evasive steering (enabling continuous brake-and-swerve collision avoidance at 120 km/h), and tyre blowout mitigation (detecting blowouts and distributing brake force within 200 ms). In total, the car packs 88 active and intelligent safety features, adds a front-centre far-side airbag, and integrates Composite Body Structure (CBS) reinforcements in key structural areas.

Market Performance & Reception

The market journey of the ZEEKR 001 has charted a full cycle through early success, market headwinds, and strategic repositioning. Following its 2021 debut, it quickly became a runaway success, breaching the 10,000-unit monthly delivery mark right out of the gate thanks to its unique shooting brake positioning. In early 2024, it logged three consecutive months of five-figure sales, peaking at 14,383 units in June. However, intensified market competition and rapid product lifecycle shifts saw monthly volume retreat to around 2,000 units in the first half of 2025. With the arrival of the 2026 Refresh Edition—which brings the 900V platform, Qianli Haohan H7 ADAS, and dual-chamber air suspension as standard equipment—ZEEKR aims to reclaim its competitive edge through an aggressive "more spec for the same money" value proposition.

Among owners and motoring critics, the ZEEKR 001 earns high marks for its distinctive shooting brake silhouette, blistering performance, composed chassis dynamics, and premium cabin refinement. However, frequent facelifts (spawning three model updates in a single year) drew flak from early adopters over residual value impact, while consumer portals such as 12365auto recorded complaints over high-voltage battery glitches and delayed ADAS rollouts. In the competitive RM250,000–RM300,000 premium EV bracket, the ZEEKR 001 continues to square off against formidable rivals including the Xiaomi SU7, Tesla Model 3, XPENG P7i, and IM L6. Even so, as of May 2026, the ZEEKR 001 stands as the benchmark electric shooting brake with an established base of over 300,000 owners, leaving a lasting imprint on the broader new energy vehicle (NEV) landscape.